SM mallgoers donate record-breaking 50,000 Bears of Joy to kids in need

SM mallgoers’ kindness makes this holiday season brighter, with 50,000 Bears of Joy spreading happiness to children.

The SM mallgoers achieved something truly remarkable—donating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.

Pure joy captured in a single moment—thank you to SM Supermalls shoppers for making this holiday season extra special for these kids from Marikina Elementary School

Children from Sitio Pintong Bukawe light up with excitement as they receive their cuddly SM Bears of Joy through the kindness of shoppers of SM City Masinag

An annual initiative of SM Cares, the SM Bears of Joy campaign empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bears—one to keep and another to share. This year’s theme, “Hug-a-Mood,” introduced four charming bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ronnie, the creative dreamer. Each bear brought its own personality, symbolizing the warmth and joy of the season.

Giving back this holiday season, SM City San Mateo brings joy to children and residents of Cottolengo Filipino in Montalban, Rizal

Beyond the numbers, the true impact lies in the ripples of care created by this campaign. Each donated bear represents the kindness and generosity of a community united in its commitment to giving back. These simple acts of giving spread not only joy but also hope, showing that small gestures can create meaningful change across communities.

This initiative also reminds us that the holidays are a time to create special memories, especially for children who may not always feel the season’s merriness. Through the unwavering compassion of SM shoppers, the Bears of Joy initiative delivered smiles, warmth, and a powerful message of love to children nationwide.

SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.

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DITO Extends Support to Typhoon Kristine Victims

In response to the recent wraths caused by typhoon Kristine, DITO Telecommunity provided technological and funding support to communities heavily affected by the recent calamity.

Through DITO's platform Galing DITO CampX, a school caravan program aimed at empowering students with the company's digital products and services. DITO, in partnership with Batangas State University (BSU), recently held a school concert featuring Galing DITO ambassadors and Pinoy pop boy group Alamat. Ticket sales amounting to Php 250,000 were donated to "PB is UNITED, PB is ONE for Batangas," BSU's fundraising campaign, to support immediate relief efforts such as essential supplies, temporary shelters, food packs, and other rebuilding efforts.

Alamat with students of Batangas State University

Part of the proceeds also went to the construction of a Multi-Faith Chapel, supporting BSU's initiative towards creating a space for unity and reflection around the school campus.

"At DITO, we believe in the strength of community and the power of coming together in times of adversity," said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business. "Our hearts go out to those affected by typhoon Kristine, and through this event and our other efforts, we aim to bring relief and hope to those in need. This is also our way of standing in solidarity with the Filipino people, showing that we're here to extend a helping hand when challenges arise," Jimenez added.

Alamat performance at Batangas State University

During the Galing DITO CampX, BSU students also had the chance to enjoy interactive booths and learn more about DITO's mobile prepaid, postpaid, and home products, including other over-the-top (OTT) services.

BSU students enjoying the interactive booths during the GalingDITO CampX school caravan

"The typhoon left devastated hearts, but on the other hand, we're glad to see the ‘Bayanihan’ spirit and strong community resilience, especially in the eyes of the students. We're also thankful for DITO's support; it increased the morale of our students, and the funds provided essential support to the victims of the typhoon," said Ran Drick Kenneth Umali, SSC President of BSU.

The Galing DITO CampX also recently went to Ateneo De Davao University, giving students access to non-stop entertainment and an opportunity to learn more about DITO's mobile and home products that suit their needs.

Enhanced technological support in Naga City
Meanwhile, in Naga City, DITO also provided technological support to aid the relief operations of typhoon Kristine's aftermath.

DITO supported the local government by providing mobile phones with SIM cards and load, which call line operators used. DITO also deployed several booths with free calls, WiFi access, and charging stations in Barangay Dayangdang, Lerma, and Triangulo.

Moreover, the local team also conducted immediate speed and network assessment, ensuring smooth and augmented network signals around the city.

"In times of crisis, connectivity is essential for emergency response and families to stay connected with their loved ones. We extended technological support in Naga City, ensuring reliable communication and internet access. We hope that these humble contributions aided relief efforts and facilitated efficient communication around the city," Jimenez said.

For more details about DITO Telecommunity, check out @DITOphofficial on Facebook, Instagram and TikTok or visit https://dito.ph/.

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LG Assists Cainta and Marikina with Free Laundry and Appliance Check-ups Following Typhoon Carina

LG Electronics, a global leader in home appliances and electronics, recently provided much-needed relief to the communities of Barangay Planters and Barangay Anak Pawis 2 in Westbank Drive, Cainta, Rizal, from August 1 to 3, and Barangay Malanday in Marikina City, from August 9 to 11. The initiative offered residents severely affected by Typhoon Carina a three-day free laundry service and appliance check-up.

As part of LG's ongoing commitment to CSR and community service, LG established a mobile laundry station in the center of the barangays, providing essential aid to families still recovering from the typhoon's destructive impacts. LG set up 11 washer and dryer units, operating from 8 AM to 5 PM, to offer free laundry services, ensuring that the community had access to clean clothing when they needed it most.

LG Philippines Managing Director, Mr. Nakhyun Seong at the free laundry assistance activity

Residents of Brgy. Anak Pawis 2, Cainta, Rizal avail of free laundry services from LG

The service camp provided assistance to a total of 131 families in Barangay Planters and 149 families in Barangay Anak Pawis 2, benefiting 280 families across both barangays. In Marikina, an additional 287 families from Barangay Malanday were served, bringing the total number of families supported by LG's initiative to 567.

LG Philippines Service Camp booth for free services to the families affected by the typhoon

The mobile laundry stations, equipped with state-of-the-art washing machines and dryers, provided residents with the convenience of having their clothes washed and dried for free. Alongside this, LG’s team of skilled technicians offered free service check-up, minor repairs, and even discounted prices for washer parts for home appliances, helping residents restore their homes to working order.

Residents of Brgy. Planters, Cainta, Rizal avail of free laundry services from LG

Abenson and Smile Serve, their sales/service partner, also gave support for the LG Service Camp and extended help to the families affected by the typhoon. Abenson rolled out their CSR campaign Abenson Project Cares by donating laundry detergents and fabric conditioners along with foldable fans to the families who participated.

LG Philippines Managing Director, Mr. Nakhyun Seong emphasized the company’s dedication to aiding communities in times of need. “Through this initiative, we aimed to provide practical help and a sense of comfort to the residents of Cainta and Marikina. It’s our way of showing that LG is a partner in the journey to recovery and resilience.”

Residents from Brgy. Malanday, Marikina City line up for free laundry services from LG

LG Electronics remains committed to supporting communities in need and will continue to explore opportunities to extend its services and aid to other areas affected by natural disasters across the Philippines.

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SM’s Operation Tulong Express (OPTE) brings relief to Typhoon Carina victims

As Typhoon Carina and the enhanced southwest monsoon unleashed torrential rains and widespread flooding across Metro Manila and nearby provinces, SM opened their doors to thousands of displaced residents. Serving as vital lifelines during this crisis, not only shelter was provided but also essential relief and support through the efforts of SM Supermalls and SM Foundation’s Operation Tulong Express (OPTE).

Free coffee brings a moment of warmth to a typhoon victim at SM City Marilao.

More than 23,000 Kalinga Packs filled with essential supplies were delivered to hard-hit communities across Metro Manila, Bulacan, Bataan, Olongapo City, Pampanga, Rizal, and Cavite. SM Supermalls employees have been instrumental in packing and distributing these relief packs.

To provide immediate assistance to those affected, SM have opened their doors to evacuees, offering temporary shelter, comfort, and basic necessities such as free overnight parking, WiFi, and phone charging stations. Help desks have been set up to assist those in need, while ample supplies of water, food, and essential items have been made available. Beyond providing physical shelter, SM is committed to supporting the emotional well-being of evacuees. By creating a safe and comfortable environment, SM aims to alleviate the hardships faced by those affected by the floods.

Mallgoers find refuge at the Operation Tulong Express (OPTE) Command Post in SM City Masinag amid the heavy flooding

SM City East Ortigas becomes a haven for flood-stricken mallgoers, thanks to the Operation Tulong Express (OPTE) Command Post.

Persons with Disabilities (PWDs) and the elderly find solace and assistance at the Operation Tulong Express (OPTE) Command Post in SM City Marikina as heavy flooding inundates the area.

SM City Grand Central offers free meals to typhoon-affected mallgoers.

OPTE, a social good initiative of SM Foundation in partnership with SM Supermalls and SM Markets, is designed to quickly deliver essential supplies to communities affected by calamities and crises. With a focus on vulnerable populations, the program ensures critical aid reaches those who need it most.

SM is dedicated to expanding its relief efforts to reach more communities in need as the situation evolves.

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100 Days of Miracles: LG announces call for entries for 2024 LG Ambassador Challenge

Continuing its steadfast dedication to fostering positive change within communities since 2022, LG is proud to announce the reopening of entries for the LG Ambassador Challenge, effective March 1, 2024. Spearheaded by LG Philippines and Korea Food for the Hungry International (KFHI), this global initiative reaffirms LG's unwavering commitment to actively engage in local communities and promote sustainable growth.

Originating in 2017 in Bangladesh, the LG Ambassador Challenge has since expanded across South Asia, inspiring individuals and organizations to submit proposals aimed at driving meaningful transformation within their communities. The primary objective of this initiative is to empower local changemakers to devise plans that facilitate positive societal impact. Selected proposals receive grants to support the realization of their initiatives.

In the inaugural LG Ambassador Challenge for the Philippines, 'Ride for Hope' by Bahay Aruga and 'Roof for Siargao' by Red Charity Gala emerged as the winning projects. Last year's winners, including initiatives such as 'Life is Good, When Life Has Light' in Calauan, Laguna, 'Flowing Water for Growing Future' in Lawaguin, Nagcarlan, Laguna, and 'Paliparan Community Livelihood' in Dasmariñas, Cavite, exemplify the profound influence community-driven endeavors can have on fostering positive change.

Mr. Nakhyun Seong, Managing Director of LG Philippines, eagerly anticipates the influx of new proposals for the program's third year. He emphasizes, "The LG Ambassador Program for the Philippines epitomizes our commitment to spreading the 'Life's Good' motto. We have always sought to actively contribute to the welfare of Filipinos, and this program allows us to do so with a focused, grassroots approach. It provides us with fresh perspectives and innovative avenues to extend our assistance and bring smiles to the community and to the world."

Aligned with the overarching vision of fostering collaboration across various sectors to enhance quality of life for all, the program welcomes participation from groups dedicated to effecting positive change and addressing social issues. This year, LG and KFHI aim to address Sustainable Development Goals (SDG1) - Ending poverty in all its forms everywhere, and (SDG4) - Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all, leveraging LG products and technologies. This presents a unique opportunity for individuals, groups, and organizations to make a tangible difference in their communities.

Interested applicants can simply submit the items below.

Email Subject: LG Ambassador Challenge - (Project Entry Name and Location)
All project entries shall include the Entry Form Format which you can also download here or visit https://bit.ly/LGAC2024EntryForm:

Name:
Designation:
Organization:
Telephone Number:
Mobile Number:
Email Address:
Program location:
Project description:
What is the biggest social problem in your community and how can it be resolved?
Why should LGE and KFHI select your project:

Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

• For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s
• Submit the digital format entry in not more than 20MB to email address: anthony.constantino@lge.com

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LG and ADDESSA Give Back With a Whole Lot of Laundry Love

In a heartfelt endeavor to support communities ravaged by recent typhoons, LG and ADDESSA have once again demonstrated their commitment to social responsibility by staging another successful 'Laundry Love' event. The collaboration was birthed to assist communities severely impacted in La Union, Pangasinan, and Zambales. Recognizing the challenges these areas faced due to flooding, the partnership aimed not only to provide free laundry services but also repair support for LG appliances damaged during the calamity.

Over a span of just twelve days in August, the initiative witnessed an overwhelming response with an average of 50 individuals registering daily at all participating ADDESSA branches. Cumulatively, this means approximately 600 individuals were able to avail of the service, a testament to the depth of the need and the gratitude of the beneficiaries.

Powering the event, LG showcased its cutting-edge technology by providing the latest washing machines, including the innovative WashTower™ and a range of front and top load models. Alongside these, free detergents and dedicated exhibitors ensured a seamless experience for those dropping off their laundry. Ensuring the word reached far and wide, LG also lent its marketing and branding support. Complementing LG's efforts, ADDESSA was instrumental in orchestrating the on-the-ground activities. By providing vital infrastructural support, including water supply, electricity, setup space, and critical security measures, ADDESSA demonstrated a deep commitment to their communities.

Additionally, recognizing that many had faced damage to their appliances in the typhoons, LG stationed a dedicated service personnel through their third-party service partner, Appletronics Services, Inc. This representative was on hand not only to assist with repairs but also to answer any questions or concerns about LG appliances.

Mangaldan, Pangasinan

Agoo, La Union

In times of crisis, such partnerships underline the importance of community and collaboration. Through their 'Laundry Love' initiative, ADDESSA and LG have not only provided a much-needed service but also sowed seeds of hope, reminding the residents of La Union, Pangasinan, and Zambales that they are not alone in their recovery journey.

LG PH Managing Director Mr. Sungjae Kim expressed his happiness with the successful event, stating "Filipinos have an indomitable spirit, demonstrating unmatched resilience even in the face of the most challenging adversities. At LG, we are continually inspired by this strength and are committed to standing alongside the Philippines, offering our unwavering support to uplift communities whenever they need it the most."

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more details, follow @LGPhilippines on Facebook, Instagram, Tiktok and Youtube. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

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Naval Air Wing -- Philippine Fleet gets an LG Monitor Upgrade

Global tech innovator LG recently donated top-of-the-line UltraGear monitors worth over PhP 600,000 to the Philippine Navy to help modernize its display solutions. Thirty LG UltraGear 32GN500 monitor units were given to the Naval Air Wing of the Philippine Fleet, which will be used in their flight simulation rooms to display lectures, flight deck videos, flight monitoring for Maritime Patrol and Reconnaissance, Airborne ISR and Humanitarian and Disaster Response missions, and so on.

LG Philippines Managing Director Sungjae Kim turns over 30 units of LG UltraGear 32GN500-B units to the Naval Air Wing – Philippine Fleet.

The Naval Air Wing – Philippine Fleet poses with the 30 units of LG UltraGear 32” 32GN500-B donated by LG Philippines.

In a recent aviation-themed event, the South Korean tech company introduced its newest line of monitors to the Philippine market. This includes the massive 48'' UltraGear UHD OLED and the 32” UltraGear UHD 4K, the versatile LG Dual Up 28MQ780-B with Ergo stand, and others. One of the monitors featured was the LG UltraGear 32GN500, which was used together with a flight simulation rig. The monitor donation to the Philippine Navy was announced during the event.

Office NA8 received the LG 32'' Ultra Gear Monitor that update training status of this wing.

Anti Submarine Helicopter Squadron 42 received one (1) LG Ultra Gear

LG Managing Director Sungjae Kim was elated with the new partnership, saying “It is a great opportunity for us to partner with the Naval Air Wing of the Philippine Fleet. We wholeheartedly support those in service of the country. We hope our small donation goes a long way in providing real-world applications for their training”.

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