LG Launches Life's Good Library On the Go: Bringing Education to Every Doorstep

LG Philippines named this year’s LG Ambassador Challenge winning project, Life’s Good Library On The Go by Ms. Charlene Aguilar, with the mission to reach children who lack access to libraries, fostering a love for reading and immersive learning. In partnership with Korea Food for the Hungry International (KFHI) to generate significant change through the LG Ambassador Challenge, showcasing the company's commitment to sustainable development in the country.

 
LG Life's Good Library On The Go
The mobile library will tour around the seven (7) barangays in Nagcarlan, Laguna namely Lawaguin, Bunga, Balayong, Sabang, Alumbrado, Talahib and Sulsuguin to reach children living in poor communities that have limited access to basic education and organized learning.

“This mobile library exemplifies our commitment to education and accessibility, bringing books and learning resources directly to underserved communities, aiming to inspire a love for reading and promote immersive, lifelong learning among children. This reflects our unwavering promise to empower individuals and enrich their futures” said LG Philippines Managing Director, Mr. Nakhyun Seong during his opening remarks. Mr. Seong also encouraged the children through a pinky promise to make reading a habit.

Mr. Nakhyun Seong, LG Philippines Managing Director

During the event, LG Ambassador, Ms. Charlene Aguilar also addressed the audience during the turnover and awarding. "This mobile library is more than just a collection of books; it is a beacon of hope and learning. Through LG's help, beyond just books, children in our community will now have the opportunity to see the world through the LG TV, with the LG XL7S Speaker making learning an immersive and interactive experience. This enhancement will allow the kids to provide a richer, and more diverse educational journey."

Mr. Nakhyun Seong, LG Philippines Managing Director, awards the certificate
to Ms. Charlene Aguilar, 2024 LG Ambassador Challenge winner

LG provided Ms. Charlene Aguilar opportunities for learning by funding the Library on the Go TV and speaker to enhance learning, as well as financial support for the vehicle, books, and materials. With LG's support, children can now enjoy immersive learning experiences. This support will ensure we can reach and educate children in underserved communities effectively.

LG UHD TV

LG XBoom XL7S

As Mr. Nakhyun Seong and Ms. Charlene Aguilar finally revealed the Life’s Good Library On The Go, they toured the van’s interiors and exteriors, showcasing its features. The van is equipped with shelves full of diverse books, and advanced learning tools like the LG TV and LG XL7S Speaker to create an immersive educational environment. The tour highlighted additional features such as tents, benches, tables, and mats, all designed to create a comfortable and engaging outdoor learning space. This mobile library provides a versatile setup for various educational activities, emphasizing LG's commitment to fostering a love for reading and lifelong learning.

Unveiling of the LG Life's Good Library On The Go

LG Philippines Head of Corporate Marketing, Ms. Ana Marie Salapantan, closed the program with the inspiring words “This campaign isn't just about promoting a brand; it's about inspiring all of us to embrace life with a positive mindset. It encourages us to see every challenge as an opportunity and every setback as a chance to grow.”

Other activities during this inauguration ceremony included a free eye check-up provided by Dr. Nathaniel Monloy of Monloy Vision Care Clinic, who offered essential vision screenings for the children. In addition, the event featured interactive storytelling sessions, arts and crafts workshops, to engage and entertain the community while highlighting the importance of education and learning. These activities complemented the launch of the Life’s Good Library On The Go, making the day a celebration of community spirit.

Eye screening c/o Monloy Vision Care Clinic

The LG Ambassador Challenge was launched in 2022, designating individuals as ambassadors who receive essential support and funding from LG to address issues in their local communities.

Read More

100 Days of Miracles: LG announces call for entries for 2024 LG Ambassador Challenge

Continuing its steadfast dedication to fostering positive change within communities since 2022, LG is proud to announce the reopening of entries for the LG Ambassador Challenge, effective March 1, 2024. Spearheaded by LG Philippines and Korea Food for the Hungry International (KFHI), this global initiative reaffirms LG's unwavering commitment to actively engage in local communities and promote sustainable growth.

Originating in 2017 in Bangladesh, the LG Ambassador Challenge has since expanded across South Asia, inspiring individuals and organizations to submit proposals aimed at driving meaningful transformation within their communities. The primary objective of this initiative is to empower local changemakers to devise plans that facilitate positive societal impact. Selected proposals receive grants to support the realization of their initiatives.

In the inaugural LG Ambassador Challenge for the Philippines, 'Ride for Hope' by Bahay Aruga and 'Roof for Siargao' by Red Charity Gala emerged as the winning projects. Last year's winners, including initiatives such as 'Life is Good, When Life Has Light' in Calauan, Laguna, 'Flowing Water for Growing Future' in Lawaguin, Nagcarlan, Laguna, and 'Paliparan Community Livelihood' in Dasmariñas, Cavite, exemplify the profound influence community-driven endeavors can have on fostering positive change.

Mr. Nakhyun Seong, Managing Director of LG Philippines, eagerly anticipates the influx of new proposals for the program's third year. He emphasizes, "The LG Ambassador Program for the Philippines epitomizes our commitment to spreading the 'Life's Good' motto. We have always sought to actively contribute to the welfare of Filipinos, and this program allows us to do so with a focused, grassroots approach. It provides us with fresh perspectives and innovative avenues to extend our assistance and bring smiles to the community and to the world."

Aligned with the overarching vision of fostering collaboration across various sectors to enhance quality of life for all, the program welcomes participation from groups dedicated to effecting positive change and addressing social issues. This year, LG and KFHI aim to address Sustainable Development Goals (SDG1) - Ending poverty in all its forms everywhere, and (SDG4) - Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all, leveraging LG products and technologies. This presents a unique opportunity for individuals, groups, and organizations to make a tangible difference in their communities.

Interested applicants can simply submit the items below.

Email Subject: LG Ambassador Challenge - (Project Entry Name and Location)
All project entries shall include the Entry Form Format which you can also download here or visit https://bit.ly/LGAC2024EntryForm:

Name:
Designation:
Organization:
Telephone Number:
Mobile Number:
Email Address:
Program location:
Project description:
What is the biggest social problem in your community and how can it be resolved?
Why should LGE and KFHI select your project:

Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

• For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s
• Submit the digital format entry in not more than 20MB to email address: anthony.constantino@lge.com

Read More

Experience a Galactic Easter Eggspedition at The Manila Hotel

The Manila Hotel invites families to an outer space adventure with Easter Eggspedition, a cosmic event that promises a day brimming with joy, excitement, and unforgettable memories for all. Blasting off at the Fiesta Pavilion on March 31, 2024 from 1pm to 5pm, Easter Eggspedition offers an array of activities such as bouncy castles, face painting, cupcake making, arts and crafts, magic show, balloon twisting, interactive storytelling, popcorn and candy floss stations, and more.

No Easter celebration is complete without the traditional Easter egg hunt. Children will be provided with an Easter basket to fill with eggs scattered across the designated hunting area. Each discovered egg reveals special treats and corresponds to unique prizes.

A fee of Php 1,888 grants admission for one (1) adult aged 13 years old and above and one (1) child aged 12 years old and below. This all-inclusive pass ensures access to the festivities, creating an Easter experience that is out of this world.

The Manila Hotel’s Easter Room Offer
For those looking to extend the adventure, The Manila Hotel offers an exclusive room package for Php 10,000 nett that includes an overnight stay in a Deluxe room, breakfast buffet for two (2) persons at Café Ilang-Ilang, and two (2) tickets to Easter Eggspedition. Booking period is from March 6 to 30, 2024, while stay dates are on March 30 and 31, 2024. Terms and conditions apply.

Easter Mystery Egg Early Bird Offer
Crafted from premium Belgian chocolate, the Easter Mystery Egg is a giant hand-made egg designed for both children and adults to delight in as they crack it open, revealing the delightful surprises hidden within. With its regular price slashed from Php 1,580 down to Php 1,106 – this limited-time promotion offers a generous 30% discount for orders placed until March 20, 2024. Orders can be picked up starting March 21, 2024.

Easter Treats at the Delicatessen

Whether seeking the perfect gift or simply yearning for delectable goodies, the Easter treats at the Delicatessen cater to a diverse range of tastes. From artisanal chocolates to intricately crafted confections, there is something for everyone to savor during the Easter holiday. Available from March 15 to April 1, 2024.

 
For inquiries and reservations, please call +632 8527 0011 or +632 5301 5500, or email info@themanilahotel.com.

Read More

Anya Taylor-Joy stars in Furiosa: A Mad Max Saga, set on 2024

This is her Odyssey. “Furiosa: A Mad Max Saga,” starring Anya Taylor-Joy in the title role, opens only in cinemas May 22, 2024.

The much-anticipated return to award-winning director George Miller’s iconic dystopian world also stars Chris Hemsworth, Alyla Browne and Tom Burke. Watch the trailer below:

As the world fell, young Furiosa is snatched from the Green Place of Many Mothers and falls into the hands of a great Biker Horde led by the Warlord Dementus. Sweeping through the Wasteland, they come across the Citadel presided over by The Immortan Joe. While the two Tyrants war for dominance, Furiosa must survive many trials as she puts together the means to find her way home.

This all-new original, standalone action adventure was directed by George Miller, script by Miller and “Mad Max: Fury Road” co-writer Nico Lathouris. The film was produced by Miller and his longtime partner, Oscar-nominated producer Doug Mitchell (“Mad Max: Fury Road,” “Babe”), under their Australian-based Kennedy Miller Mitchell banner.

Starring Anya Taylor-Joy in the title role, Chris Hemsworth, Alyla Browne and Tom Burke.

In cinemas 2024, “Furiosa: A Mad Max Saga” is distributed in the Philippines by Warner Bros. Pictures, a Warner Bros. Discovery company.

Read More