100 Days of Miracles: LG announces call for entries for 2024 LG Ambassador Challenge

Continuing its steadfast dedication to fostering positive change within communities since 2022, LG is proud to announce the reopening of entries for the LG Ambassador Challenge, effective March 1, 2024. Spearheaded by LG Philippines and Korea Food for the Hungry International (KFHI), this global initiative reaffirms LG's unwavering commitment to actively engage in local communities and promote sustainable growth.

Originating in 2017 in Bangladesh, the LG Ambassador Challenge has since expanded across South Asia, inspiring individuals and organizations to submit proposals aimed at driving meaningful transformation within their communities. The primary objective of this initiative is to empower local changemakers to devise plans that facilitate positive societal impact. Selected proposals receive grants to support the realization of their initiatives.

In the inaugural LG Ambassador Challenge for the Philippines, 'Ride for Hope' by Bahay Aruga and 'Roof for Siargao' by Red Charity Gala emerged as the winning projects. Last year's winners, including initiatives such as 'Life is Good, When Life Has Light' in Calauan, Laguna, 'Flowing Water for Growing Future' in Lawaguin, Nagcarlan, Laguna, and 'Paliparan Community Livelihood' in Dasmariñas, Cavite, exemplify the profound influence community-driven endeavors can have on fostering positive change.

Mr. Nakhyun Seong, Managing Director of LG Philippines, eagerly anticipates the influx of new proposals for the program's third year. He emphasizes, "The LG Ambassador Program for the Philippines epitomizes our commitment to spreading the 'Life's Good' motto. We have always sought to actively contribute to the welfare of Filipinos, and this program allows us to do so with a focused, grassroots approach. It provides us with fresh perspectives and innovative avenues to extend our assistance and bring smiles to the community and to the world."

Aligned with the overarching vision of fostering collaboration across various sectors to enhance quality of life for all, the program welcomes participation from groups dedicated to effecting positive change and addressing social issues. This year, LG and KFHI aim to address Sustainable Development Goals (SDG1) - Ending poverty in all its forms everywhere, and (SDG4) - Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all, leveraging LG products and technologies. This presents a unique opportunity for individuals, groups, and organizations to make a tangible difference in their communities.

Interested applicants can simply submit the items below.

Email Subject: LG Ambassador Challenge - (Project Entry Name and Location)
All project entries shall include the Entry Form Format which you can also download here or visit https://bit.ly/LGAC2024EntryForm:

Name:
Designation:
Organization:
Telephone Number:
Mobile Number:
Email Address:
Program location:
Project description:
What is the biggest social problem in your community and how can it be resolved?
Why should LGE and KFHI select your project:

Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

• For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s
• Submit the digital format entry in not more than 20MB to email address: anthony.constantino@lge.com

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LG TV Elevates Art Fair Philippines 2024 with Cutting-Edge Display Technology

This February, Art Fair Philippines, the country's most esteemed showcase for modern and contemporary Filipino art, once again transformed The Link in Makati City into a beacon of artistic innovation. Celebrated for spotlighting the vibrant creativity of the Philippine visual arts scene, the 2024 edition of the fair extended its reach beyond borders, that welcomed an eclectic mix of local and international galleries. In this setting of artistic excellence, LG Electronics, celebrated at CES® 2024 for its innovations in display technology, plays a pivotal role through strategic collaborations, showcasing its dedication to the arts.

From February 16 to 18, attendees of Art Fair Philippines 2024 had an immersive experience where technology and creativity intersect. Art enthusiasts saw artworks by Eugenio Ampudia and Alvin Zafra mounted on LG's state-of-the-art QNED and OLED screens that offered unparalleled visual fidelity. This collaboration underscored LG's role in bridging the gap between traditional art forms and the digital age, ensuring every nuance and color envisioned by the artists is faithfully reproduced. Both LG QNED and OLED screens have been awarded as Best TVs of CES 2024.

LG's QNED and OLED technologies redefined the art viewing experience. The QNED screens, with their blend of Quantum Dot and NanoCell technology, feature Mini LED backlighting for vibrant colors, deep blacks, and stunning contrast, enhanced by Precision Dimming Pro+ for unparalleled clarity. Each tiny LED packs into the screen for an explosion of detail and brightness, powered by the α9 Gen5 AI Processor 8K for sharp, lifelike images.

The LG OLED evo screens take visuals to the next level with self-lit pixels that deliver perfect blacks and infinite contrast, ensuring every artwork was shown in its true colors. Brightness Booster, alongside the α9 Gen 5 AI processor, amplifies luminance by up to 20%, while Dynamic Tone Mapping Pro adjusts thousands of screen blocks for more vivid, accurate HDR. Together, LG's QNED and OLED screens offered an immersive, detailed, and vibrant viewing experience that brought digital art to life like never before.

Further elevating the digital art experience, the 7th floor of the fair played host to a dynamic showcase of digital, crypto, and new media artworks, displayed on massive LG QNED and OLED screens. “ArtFairPH/Projects will be located on the 7th floor. The layout will immediately feel different from the gallery floors, and will encourage a sense of discovery. For the first time, we will have quite a few foreign artists presenting for Projects,” Art Fair Philippines’ Lisa Periquet shared. This initiative not only amplified the visibility of digital artists but also illustrated LG's dedication to supporting innovative art mediums that resonate with the tech-savvy and crypto-curious audience. LG's innovative screens also boast the versatility to be installed vertically, catering perfectly to the unique aspect ratios and orientations that contemporary digital artworks often require.

In addition to supporting visual art displays, LG's cutting-edge OLED screens played a crucial role in the fair's educational and cinematic endeavors. The Talks section, an integral part of Art Fair Philippines’ mission to expand art audiences, featured LG OLED screens, which enhanced presentations and discussions with their superior picture quality. Among the projects using LG screens was from Data, an online commissioning platform for artists working with digital media founded by David Gryn. Another work was Be a Tree Now!, a participatory movement that responds to the call for climate justice. The project’s result was a moving multiple-exposure image that resembled a tree’s canopy. Similarly, the “speakeasy” area on the roof deck utilized LG OLED TVs, which provided an exceptional viewing experience that complemented the artistic and narrative depth of the discussions. The space, named NO SHOWING and spearheaded by filmmaker Moira Lang, served as a hangout and breathing space for guests at the fair.

LG's involvement in Art Fair Philippines 2024 was a testament to the brand's belief in the power of art and technology to inspire and engage. "Our partnership with Art Fair Philippines is rooted in a shared vision to push the boundaries of creativity and innovation," stated by LG PH Managing Director Nakhyun Seong. "By integrating our advanced display technologies into this celebrated event, we aim to create unforgettable experiences for art enthusiasts and introduce new dimensions to viewing and appreciating art."

As Art Fair Philippines 2024 showcased the best in Philippine modern and contemporary art, LG Electronics stood at the forefront of this artistic endeavor, bridging the gap between technology and creativity. Visitors to the fair witnessed a fusion of artistic brilliance and technological excellence, marking another milestone in the country's flourishing art scene.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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LG Launches ‘Life’s Good’ Campaign, Spreading a Message of Optimism to Customers Worldwide

Company ‘Takes Over’ Famous Landmarks to Kick off Its Life’s Good Campaign
With More Dynamic and Youthful Visual Identity

LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

Starting August 22, the company rolled out its Life’s Good global campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.

With its global campaign, the company aims to convey the message Life's Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign's ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

Along with introducing its updated brand and visual identity, the new campaign aims to share the company's philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message in a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvention.

LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

Life's Good in New York

Life's Good in London

The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” that engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core color palette.

Furthermore, LG is expanding its digital engagement with young, global customers by promoting brand awareness through its official social media channels. Starting from August 25, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways.

The company also plans to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.

In July, LG declared its vision to transform into a “smart life solution company” that can connect and expand customers’ diverse experiences, and has been steadily carrying out its brand reinvention activities at various customer contact points as one of its major strategies.

“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We aim to enhance our communication with customers by sincerely sharing our core values and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”

To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/. Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

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