LG Triumphs at 60th Anvil Awards for Bridging Art and Technology with OLED TVs at the National Museum of the Philippines

L-R: Mr. Jorell Legaspi, Deputy Director of the National Museum of the Philippines; Mr. Nakhyun Seong, LG Philippines Managing Director; Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

LG Electronics Philippines received a prestigious recognition at the 60th Anvil Awards for its campaign, "LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts." The campaign won a Silver Anvil in the Public Relations Tools (Special Events) category, celebrating its innovative approach to blending technology and culture.

LG Electronics Philippines receives Silver Anvil for Public Relations Tools (Special Events) category

In May 2024, LG collaborated with the National Museum of the Philippines to honor the 140th anniversary of Juan Luna's iconic painting, Spoliarium. As part of the initiative, LG donated its cutting-edge OLED AI TVs, equipped with the advanced α11 AI Processor to enrich visuals and provide deeper historical insights, revolutionizing how visitors experience cultural artifacts.

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

The success of the campaign was made possible through the strategic expertise of M360 PR+Activations Agency, which played a pivotal role in the creative conceptualization and seamless execution of the project. From shaping the narrative to orchestrating impactful storytelling, the agency ensured that LG’s cutting-edge OLED technology was not just showcased but also meaningfully integrated into the cultural experience. M360 PR+Activations also curated an engaging launch event, bringing together key media partners who amplified the campaign’s reach. Beyond the launch, museumgoers experienced firsthand how innovation enhanced their appreciation of Juan Luna’s Spoliarium, solidifying LG’s role in bridging technology and heritage.

Mr. Nakhyun Seong, Managing Director of LG Philippines, shared his thoughts on the achievement, stating "At LG, supporting the arts and culture is an integral part of what we do. We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation, we hope to provide a deeper appreciation of Filipino artists’ works while creating an immersive and interactive experience for all visitors."

National Museum of the Philippines Director-General Jeremy Barns, CESO III, expressed his appreciation for the initiative, stating: “At the National Museum, we are always looking for new ways to enrich how visitors engage with our cultural treasures. This collaboration with LG Electronics is a perfect example of how technology can deepen historical appreciation. Through LG’s OLED AI TVs, we are able to offer a more immersive and enlightening experience for all who come to see Juan Luna’s Spoliarium and other masterpieces.”

The Anvil Awards, organized by the Public Relations Society of the Philippines, recognizes exemplary public relations campaigns and tools that showcase innovation and excellence. LG's campaign stands out as a remarkable example of how modern technology can elevate the appreciation of historical and cultural treasures.

This award highlights LG's commitment to cultural preservation, setting a benchmark for future collaborations between technology and the arts.

As LG enters its 12th year with OLED in 2025, the tech company hopes to continue to lead in the technology, break new ground, as well as push the boundaries of entertainment. LG perseveres and takes pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and mission of creating a better life for all through smart life solutions, here in the Philippines and around the world.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and Tiktok and visit www.lg.com/ph for more information.

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LG Amplifies Positive Influence of the Life's Good Campaign via Social Media Challenge

Company’s ‘Optimism your feed’ Playlist Garners 1.2 Billion Views in Just Three Weeks

LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

“LG is committed to delivering on its promise of ‘Life’s Good. This social media challenge aims to uncover and share what ‘Life’s Good’ means to our customers,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.”

The social media challenge is part of LG’s ‘Optimism your feed’ campaign and follows the launch last month of LG’s Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.

The social media challenge invites users around the world to join influencers including Tina Choi, Victoria Browne, Josh Harmon, Team1llusion, Lenna Vivas and Samuel Weidenhofer in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.

Meanwhile, LG has also launched an offline campaign event called ‘Optimism your day,’ which will run till early July. Continuing from last year, a truck adorned with the company’s ‘Life’s Good’ brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays ‘Life’s Good’ campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign’s message of optimism to employees as well as the outside world.

“We are all brand ambassadors of LG,” said CEO William Cho. “If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.”

More details about Life’s Good campaign can be found on the campaign page at www.lg.com/lifesgood.

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LG TV Elevates Art Fair Philippines 2024 with Cutting-Edge Display Technology

This February, Art Fair Philippines, the country's most esteemed showcase for modern and contemporary Filipino art, once again transformed The Link in Makati City into a beacon of artistic innovation. Celebrated for spotlighting the vibrant creativity of the Philippine visual arts scene, the 2024 edition of the fair extended its reach beyond borders, that welcomed an eclectic mix of local and international galleries. In this setting of artistic excellence, LG Electronics, celebrated at CES® 2024 for its innovations in display technology, plays a pivotal role through strategic collaborations, showcasing its dedication to the arts.

From February 16 to 18, attendees of Art Fair Philippines 2024 had an immersive experience where technology and creativity intersect. Art enthusiasts saw artworks by Eugenio Ampudia and Alvin Zafra mounted on LG's state-of-the-art QNED and OLED screens that offered unparalleled visual fidelity. This collaboration underscored LG's role in bridging the gap between traditional art forms and the digital age, ensuring every nuance and color envisioned by the artists is faithfully reproduced. Both LG QNED and OLED screens have been awarded as Best TVs of CES 2024.

LG's QNED and OLED technologies redefined the art viewing experience. The QNED screens, with their blend of Quantum Dot and NanoCell technology, feature Mini LED backlighting for vibrant colors, deep blacks, and stunning contrast, enhanced by Precision Dimming Pro+ for unparalleled clarity. Each tiny LED packs into the screen for an explosion of detail and brightness, powered by the α9 Gen5 AI Processor 8K for sharp, lifelike images.

The LG OLED evo screens take visuals to the next level with self-lit pixels that deliver perfect blacks and infinite contrast, ensuring every artwork was shown in its true colors. Brightness Booster, alongside the α9 Gen 5 AI processor, amplifies luminance by up to 20%, while Dynamic Tone Mapping Pro adjusts thousands of screen blocks for more vivid, accurate HDR. Together, LG's QNED and OLED screens offered an immersive, detailed, and vibrant viewing experience that brought digital art to life like never before.

Further elevating the digital art experience, the 7th floor of the fair played host to a dynamic showcase of digital, crypto, and new media artworks, displayed on massive LG QNED and OLED screens. “ArtFairPH/Projects will be located on the 7th floor. The layout will immediately feel different from the gallery floors, and will encourage a sense of discovery. For the first time, we will have quite a few foreign artists presenting for Projects,” Art Fair Philippines’ Lisa Periquet shared. This initiative not only amplified the visibility of digital artists but also illustrated LG's dedication to supporting innovative art mediums that resonate with the tech-savvy and crypto-curious audience. LG's innovative screens also boast the versatility to be installed vertically, catering perfectly to the unique aspect ratios and orientations that contemporary digital artworks often require.

In addition to supporting visual art displays, LG's cutting-edge OLED screens played a crucial role in the fair's educational and cinematic endeavors. The Talks section, an integral part of Art Fair Philippines’ mission to expand art audiences, featured LG OLED screens, which enhanced presentations and discussions with their superior picture quality. Among the projects using LG screens was from Data, an online commissioning platform for artists working with digital media founded by David Gryn. Another work was Be a Tree Now!, a participatory movement that responds to the call for climate justice. The project’s result was a moving multiple-exposure image that resembled a tree’s canopy. Similarly, the “speakeasy” area on the roof deck utilized LG OLED TVs, which provided an exceptional viewing experience that complemented the artistic and narrative depth of the discussions. The space, named NO SHOWING and spearheaded by filmmaker Moira Lang, served as a hangout and breathing space for guests at the fair.

LG's involvement in Art Fair Philippines 2024 was a testament to the brand's belief in the power of art and technology to inspire and engage. "Our partnership with Art Fair Philippines is rooted in a shared vision to push the boundaries of creativity and innovation," stated by LG PH Managing Director Nakhyun Seong. "By integrating our advanced display technologies into this celebrated event, we aim to create unforgettable experiences for art enthusiasts and introduce new dimensions to viewing and appreciating art."

As Art Fair Philippines 2024 showcased the best in Philippine modern and contemporary art, LG Electronics stood at the forefront of this artistic endeavor, bridging the gap between technology and creativity. Visitors to the fair witnessed a fusion of artistic brilliance and technological excellence, marking another milestone in the country's flourishing art scene.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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LG PH Marks a Milestone: Life's Good Day 2023

On November 10, 2023, LG Electronics Philippines (LGEPH) celebrated a day brimming with optimism and innovation: LG Life's Good Day 2023. Held at the LGEPH Office, this event was more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a testament to LG's unwavering belief and commitment to enhancing lives through innovation, all while maintaining an optimistic perspective. The day marked a vibrant declaration of LG's renewed brand identity, showcasing how it enriches lives through groundbreaking technology and a robust sense of community.

In the spirit of 'Life’s Good', LGEPH hosted a bloodletting event, embodying the company's deep-rooted commitment to community service and the well-being of others. This initiative showcased LG's drive to not only advance in technology but also to cultivate a culture of empathy and shared responsibility.

LGEPH employees participate to a blood letting activity

The event featured a special segment, Life's Good Hour, where LGEPH employees came together to enjoy an array of delightful Filipino snacks. This was a moment of joy and togetherness, reflecting LG’s core value of warmth and its belief in the importance of fostering community spirit.

LGEPH employees enjoying a delightful treat of Filipino snacks

The Three Pillars of LG's Brand Values

1. Uncompromising Customer Experience: Aligning with LG’s optimistic outlook, this event was a testament to the company's dedication to delivering exceptional products and services. LG believes that every interaction with its products should not only be satisfactory but should elevate the customer's daily life, infusing each moment with enjoyment and ease.
2. Human-Centered Innovation: At the heart of LG's innovation is a human-centric approach. This perspective ensures that every technological breakthrough and product is crafted with the end-user's needs and aspirations in mind, demonstrating LG's belief that technology should tangibly enhance human lives in practical, meaningful ways.
3. Warmth to Power a Smile: Emphasizing LG's optimistic perspective, the event demonstrated the company's belief in the power of warmth to kindle happiness and build connections. This philosophy was palpable in the communal enjoyment of snacks and the impactful bloodletting initiative, underscoring that technology is more than features – it's about creating joyful, connected experiences.

LG Life's Good Day 2023 marked a significant step in LG’s journey, reinforcing its commitment to improving lives with innovative technology and heartfelt service. This event was a clear reflection of LG’s belief in a better future, where technology and human empathy work in harmony to create a brighter world.

LGEPH Managing Director Mr. Sungjae Kim, with a tone of optimism, encapsulated the essence of the day, stating, “LG Life's Good Day 2023 is a celebration of our unwavering commitment to our customers, community, and the human spirit. It represents our optimistic vision for the future, a path guided by hope and positivity. This event symbolizes our journey towards a future where every innovation is infused with compassion, and each product we create is a step towards a more joyful, optimistic, and fulfilling life for everyone.”

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers smart life solutions through top-of-the-line smart appliances, digital platforms, and services that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available in major appliance stores nationwide and through its flagship stores in Lazada and Shopee. For more information, visit lg.com/ph and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines). 

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LG PopUp Booth Showcases the LG CordZero™ – the All-in-One Cleaning Solution

LG: Alyssa Alipio, Product Manager for New and Emerging Products, LGEPH; Mr. Jun Lee, Product Manager for Home Appliances, LGEPH; Ms. Cristalle Belo-Pitt

Glorietta Activity Area in Makati became a hub of cutting-edge technology and interactive games from October 5-8 as LG unveiled its LG CordZero™ PopUp booth. Located at the bustling Glorietta Palm Drive, the event witnessed a fusion of technology, fun, and celebrity presence.

LG CordZero™ PopUp booth

During the weekend-long event, LG Brand Ambassador Cristalle Belo-Pitt graced the LG CordZero™ PopUp booth, accompanied by LGEPH Product Director for Home Appliances, Mr. Jun Lee, and Product Marketing Manager Ms. Alyssa Alipio. The trio gave an enthusiastic crowd a detailed look into the LG CordZero™ lineup. Alongside LG CordZero™ vacuum cleaners, other hallmark products, such as the Objet French Door InstaView Refrigerator, Objet WashTower™, Objet NeoChef™ Microwave Oven, LG Styler, OLED Pose, and XBoom XL7S, also took the center stage.

LG NeoChef Microwave Oven, LG Styler, LG Objet WashTower™, LG Objet Pose TV

Highlighting the strategic partnership between LG and Lock&Lock, the LG Objet French Door InstaView Refrigerator was smartly filled with Lock&Lock products. This combination was more than just for show – it was cleverly integrated into the LG InstaView Knock & Guess Game.

The event was packed with fun-filled activities for all ages. Over 60 mall-goers engaged in the LG Objet WashTower™ Sorting Game, and the LG InstaView Knock & Guess Game saw enthusiastic participation. The media presence was also noteworthy. On the day with Cristalle Belo-Pitt, over 50 media representatives were present, keenly absorbing the LG CordZero™ showcase and other innovative LG products.

Cristalle Belo-Pitt with the LG InstaView Objet Refrigerator

Two fortunate attendees of the #LGCordZeroPopUp Post, Selfie & Share contest will soon become proud owners of the LG CordZero™ A9N-Max and LG PuriCare™ 360 HIT, respectively.

Helping out with the event were partner dealers Abenson, Anson's, and SM Appliance. Strategically located around the Glorietta area, they generously provided promoters from October 5-8, ensuring smooth interactions and demonstrations.

Cristalle Belo-Pitt with LG CordZero™ All-in-One Tower

LG CordZero™ vacuum line

In line with the product showcase, the featured appliances will have special promotions. Select dealers nationwide are offering good deals and discounts. For those looking for a refrigerator upgrade, the state-of-the-art Objet French Door InstaView Refrigerator is now available at select Anson's branches across the country.

LGEPH Product Director for Home Appliances Mr. Jun Lee wrapped up the event by reiterating how the LG CordZero™ is perfect for the Philippines. “We recognize that for Filipino households, cleaning is a daily essential, and everyone seeks the best value. With the LG CordZero™, we are proud to present the pinnacle of innovation and technology designed to enhance our customers' daily lives.”

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.lg.com/ph for products and services or follow their social media channels (@lgphilippines) on Facebook, Instagram, Tiktok and Youtube.

To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/.

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LG Amplifies 'Life's Good' Message with Inspiring Brand Film to Champion Optimism

Directed by Award-Winning Director, Motivational Brand Film

Encourages Viewers to Embrace Path of Optimism

LG Electronics (LG) today highlighted its Life’s Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film beautifully communicates the true meaning of LG’s Life’s Good philosophy and shares the company’s powerful message of the importance of being optimistic.

Launched in August 2023, the Life’s Good campaign aims to inspire people to face challenges with an optimistic attitude during difficult times, as well as highlight the enduring nature of LG’s brand philosophy and values, which the company has consistently upheld throughout its entire history.

The newly introduced 90-second film centers on a middle-aged man who chooses optimism in his personal journey, allowing him to overcome obstacles and accomplish something that no one would have believed him capable of. At the outset, the protagonist has a look of apprehension as he struggles to ride a longboard down a suburban street. However, as the film progresses, he becomes more determined and begins to glide gracefully over the asphalt, wearing a happy, confident smile on his face.

The underlying message of this heartwarming story is that there’s an optimist inside everyone; it’s merely a matter of deciding to embrace it. Using a longboard as a metaphor for life, the film suggests that any goal or dream is attainable if one is brave and optimistic enough to push through their perceived limitations to get there.

LG’s brand film was crafted by a group of experienced creatives headed by Emmy Award-winning director, Nicolai Fuglsig, whose simple, charming storytelling so powerfully illustrates what can happen when one elects to walk the path of optimism.

“LG came to me with the idea of sharing the meaning of its Life’s Good philosophy through the lens of choosing optimism, and I was immediately drawn to the project,” said Nicolai Fuglsig. “I love the story of an unexpected hero venturing out of his comfort zone and using optimism to overcome challenges. Personally, I feel it’s a powerful reminder not to get bogged down by negativity and to live life to the fullest.”

As LG transforms its business, it is changing the way it communicates with customers and stakeholders through its recent brand reinvention, ensuring the values and philosophy of Life’s Good are delivered at every touchpoint across the customer experience. Thus far, the campaign has graced some of the most iconic landmarks in various cities around the world, including Dubai, London, New York and Seoul.

“Life’s Good represents our unwavering commitment to making people’s lives better though innovation,” said Jeongseok (JS) Lee, senior vice president and head of LG’s Global Marketing Center. “In line with our future vision to become a smart life solution company, we will communicate with various customers at every touch point in more dynamic and youthful way.”

“With our global campaign, we aim to convey our message of Life’s Good, inspiring and encouraging customers to take life with an optimistic attitude,” said Kim Hyo-eun, vice president of LG’s Global Marketing Center. “We hope that our brand film can uplift customers and create a meaningful influence on their lives.”

The brand film can be viewed on the LG Global Youtube channel.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.lg.com/ph for products and services or follow their social media channels (@lgphilippines) on Facebook, Instagram, Tiktok and Youtube.

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LG Launches ‘Life’s Good’ Campaign, Spreading a Message of Optimism to Customers Worldwide

Company ‘Takes Over’ Famous Landmarks to Kick off Its Life’s Good Campaign
With More Dynamic and Youthful Visual Identity

LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

Starting August 22, the company rolled out its Life’s Good global campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.

With its global campaign, the company aims to convey the message Life's Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign's ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

Along with introducing its updated brand and visual identity, the new campaign aims to share the company's philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message in a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvention.

LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

Life's Good in New York

Life's Good in London

The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” that engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core color palette.

Furthermore, LG is expanding its digital engagement with young, global customers by promoting brand awareness through its official social media channels. Starting from August 25, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways.

The company also plans to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.

In July, LG declared its vision to transform into a “smart life solution company” that can connect and expand customers’ diverse experiences, and has been steadily carrying out its brand reinvention activities at various customer contact points as one of its major strategies.

“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We aim to enhance our communication with customers by sincerely sharing our core values and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”

To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/. Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

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