Here Comes the Boom: LG XBOOM Makes Its Powerful Debut

Black Eyed Peas' “Boom Boom Pow” global collaboration with LG XBOOM ignites a global party revolution with boundless beats

L-R: Candy Gamos (host); Ms. Mildred Bugay, LG Philippines Product Manager for Audio; Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment; Mr. Nakhyun Seong, LG Philippines Managing Director; P-pop group VXON

LG Electronics proudly unveils its latest innovation in sound—the LG XBOOM speakers—during a high-energy launch event at Abenson Quezon Avenue. The highly anticipated lineup was introduced to an enthusiastic audience of media and music lovers, all eager to experience the bold, immersive sound that the LG XBOOM delivers.

The event transformed into a vibrant music festival, alive with energy and festive decorations that perfectly highlighted the XBOOM’s cutting-edge technology. This lively atmosphere created an unforgettable experience, showcasing the speakers' superior features and their versatility for any occasion—whether used outdoors, for traveling, or at a big party.

Black Eyed Peas' "Boom Boom Pow" also played a key role in the event, initiating the audience for a global movement of breaking boundaries, pushing limits, and living in the moment. As an iconic anthem, "Boom Boom Pow" perfectly complemented the XBOOM’s dynamic features, with the speakers’ bass amplifying the event’s party atmosphere. The collaboration highlighted the synergy between innovative technology and high-energy music, making the launch event a truly unforgettable experience.

LG Philippines Managing Director, Mr. Nakhyun Seong, expressed his excitement, emphasizing how the XBOOM movement is designed to revolutionize the way we experience music.

Mr. Nakhyun Seong, LG Philippines Managing Director

“In perfect harmony with the LG XBOOM, we’ve partnered with the legendary hit ‘Boom Boom Pow’ by the Black Eyed Peas. This iconic track isn’t just a song—it’s a movement. It’s about breaking boundaries, pushing limits, and immersing ourselves in the pure joy of the moment. This philosophy of living boldly and fully is at the core of what LG XBOOM represents.,” he said.

Ms. Mildred Bugay, Product Manager for Audio, detailed the features of the LG XBOOM XL9T and LG XBOOM Go speakers, highlighting their advanced sound technology.

Ms. Mildred Bugay, LG Philippines Product Manager for Audio

“The Dynamic Bass Optimizer in the LG XBOOM XL9T delivers punchy bass while maintaining balanced sound even at low volumes. LG XBOOM Go is a portable party speaker that is perfectly designed for outdoors that you can bring wherever you go.” she explained. The event demonstrated how LG XBOOM speakers are designed for exceptional usability and convenience.

The LG XBOOM XL9T is a powerhouse in portable sound, featuring two 8-inch giant woofers for deep, bold bass and 3-inch tweeters for crisp highs. Its dynamic lighting includes unique ring lights around the woofers, pixel LED animations, and multi-color effects that sync with the music. The XL9T also offers karaoke functionality and guitar inputs for live performances, and its handle and wheels make it easy to transport. With an IPX4 rating, it withstands water splashes, making it ideal for poolside gatherings.

LG XBOOM XL9T

The LG XBOOM Go is designed for outdoor adventures with remarkable sound and deep bass. The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures that every note is heard and felt, even at low volumes. It displays dynamic lighting with up to 16 million colors that sync with the music for an immersive experience. The XG7Q has a 30W output that offers up to 24 hours of playback, while the XG5Q has a 20W output that provides playback up to 18 hours.

LG XBOOM XG7Q

LG XBOOM XG5Q

The LG XBOOM XG2T, known as “mighty in mini,” delivers powerful sound from its compact design for up to 10 hours. It features a unique string structure for secure attachment and has passed seven US military durability tests.

LG XBOOM XG2T

With IP67 rating, the LG XBOOM Go is designed to withstand both water and dust, ensuring the music keeps playing no matter the environment.

The event also featured a dynamic performance from VXON, a rising P-pop group known for their energetic stage presence. VXON thrilled the audience with a global collaboration rendition of “Boom Boom Pow” by the Black Eyed Peas, and their original hits “Saksak Sa Puso” and “Sandal.”

P-Pop group VXON for LG XBOOM

The group also shared their excitement for music, with VXON stating "Music is truly a universal language, and we’re really happy with this opportunity to connect with all of you through our performances this afternoon.”

In closing, Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment, emphasized LG's belief on pushing the limits of innovation that redefines sound quality and enhances the way we experience music in our daily lives.

Mr. Yongwoo Park, LG PH Product Director for Home Entertainment

Life’s Good with the new lineup of LG XBOOM Speakers that are now available at special introductory prices:
LG XBOOM XL9T (₱ 44,990.00 SRP) - ₱ 35,990.00

LG XBOOM Go Series:
LG XBOOM XG7Q (₱ 9,490.00 SRP) - ₱ 6,990.00
LG XBOOM XG5Q (₱ 7,490.00 SRP) - ₱ 5,490.00
LG XBOOM XG2T (₱ 3,490.00 SRP) - ₱ 2,490.00

Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide—across Luzon, Visayas, and Mindanao. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

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Guarding Against Bedbugs: Elevating Hygiene Standards with the Revolutionary LG CordZero™ Cordless Vacuum, Laundry Solutions, and Styler

According to TIME Magazine, the bedbug crisis has become a global nightmare that there has been panic over potential outbreaks across Europe and US, and soon over Asia causing anxiety among the public sector and fueling governments to take action. South Korea has started a campaign and an establishment of a task force to tackle this alarming rise of cases. South Korean citizens have created websites for updates of bedbug infestations across the country. In Hong Kong, it started distributing leaflets on bedbug transmission to arriving travelers. Authorities have also deep cleaned its Airport Express train. Residents have done their part by ordering insecticides off groceries and local E-commerce platforms, where sales of anti-bed bug products have jumped a lot. Sightings and growing concerns about bed bugs have also started in Singapore and Japan. The rise of these infestations have been correlated with human travel as the bedbugs hide in crevices like clothing and suitcases. These bedbugs are said to have developed resistance to common insecticides and are efficient at multiplying through inbreeding.

IStock

With the bedbug crisis slowly causing problems across the continent, LG Electronics has come up with a solution as they introduce the new CordZero™ A9 Kompressor. It features the Bedding Power Punch which has a dust mite remover and is available in A9N-Core, A9N-Max and A9K-Ultra models. The Washer/Dryer with Steam+ and Dual Inverter Heat Pump is suitable to eliminate bacteria or viruses when washing or drying clothes efficiently. LG Styler’s Sanitary Cycle sanitizes bacteria and viruses found in clothes or fabrics.

Its UVC LED and 5-Step Filtration System can be available in A9T-Ultra or All-in-One Tower. The docking station features a replaceable dust bag, an automated dustbin-emptying system that prevents fine dust particles from escaping and an intuitive display that provides real-time status updates. LG’s All-in-One Tower features removable and washable motor protection filters and hassle-free storage for CordZero™ vacuum accessories. It is space-saving, easy to use, and also provides quick charging and hassle-free storage for vacuum accessories.

A9T-Ultra / CordZero™ All-in-One Tower

The CordZero™ vacuum lineup has received Gold certification from UL Solutions, a global leader in applied safety science. They are the first in the vacuum cleaner category to have earned UL’s certification confirming the effectiveness of reducing the risk of chemical and particle emissions requirements. These latest products have met UL’s strictest standards for volatile organic (VOC) emissions. The CordZero™ vacuums provide excellent cleaning performance without negatively impacting air quality at home. The CordZero™ effectively removes dust from the indoor environment and prevents it from reentering.

Another way to also eliminate these bedbugs is by sanitizing and a healthier treatment of your clothes with the LG Styler. The LG Styler includes the TrueSteam feature consisting of 100% water with no chemical additives which eliminates influenza and coronavirus and kills 99.9% of viruses, allergens and bacteria. It also sanitizes fabrics, masks, and other items difficult or impossible to wash.

LG Styler

LG washing machines feature the LG Steam Technology wherein not only the stains are removed, but even the allergens and gems get eliminated as well. This technology sterilizes the cloth that helps in removing the harmful bacteria and viruses, improving the quality of the cloth.

LG Washer/Dryer

LG vacuum cleaners have the 5-Step Filtration System which cleans the floors and air at the same time. It helps to filter an average 99.999% of 0.5㎛ ~ 4.2㎛ particles by separating suctioned dust in the dust bin, then filtering out the remaining fine dust. The UVC LED also activates on the top layer of dust inside the bag to inhibit bacterial growth-leaving your home cleaner. There are also removable and washable filters because dirt builds up over time on the filters inside the vacuum. The metal filter, cloth pre-filter and fine dust filter can all be removed and washed in water to clean dirt away.

​​To know more about the LG CordZero™ visit https://www.lg.com/ph/vacuum-cleaners/. LG products are available in all leading appliance stores nationwide, you can visit ABENSON AND ANSON’S or go to lg.com/ph for a complete list of our retail partners. You can also buy at LG’s Official Flagship Stores in Lazada and Shopee.

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LG PopUp Booth Showcases the LG CordZero™ – the All-in-One Cleaning Solution

LG: Alyssa Alipio, Product Manager for New and Emerging Products, LGEPH; Mr. Jun Lee, Product Manager for Home Appliances, LGEPH; Ms. Cristalle Belo-Pitt

Glorietta Activity Area in Makati became a hub of cutting-edge technology and interactive games from October 5-8 as LG unveiled its LG CordZero™ PopUp booth. Located at the bustling Glorietta Palm Drive, the event witnessed a fusion of technology, fun, and celebrity presence.

LG CordZero™ PopUp booth

During the weekend-long event, LG Brand Ambassador Cristalle Belo-Pitt graced the LG CordZero™ PopUp booth, accompanied by LGEPH Product Director for Home Appliances, Mr. Jun Lee, and Product Marketing Manager Ms. Alyssa Alipio. The trio gave an enthusiastic crowd a detailed look into the LG CordZero™ lineup. Alongside LG CordZero™ vacuum cleaners, other hallmark products, such as the Objet French Door InstaView Refrigerator, Objet WashTower™, Objet NeoChef™ Microwave Oven, LG Styler, OLED Pose, and XBoom XL7S, also took the center stage.

LG NeoChef Microwave Oven, LG Styler, LG Objet WashTower™, LG Objet Pose TV

Highlighting the strategic partnership between LG and Lock&Lock, the LG Objet French Door InstaView Refrigerator was smartly filled with Lock&Lock products. This combination was more than just for show – it was cleverly integrated into the LG InstaView Knock & Guess Game.

The event was packed with fun-filled activities for all ages. Over 60 mall-goers engaged in the LG Objet WashTower™ Sorting Game, and the LG InstaView Knock & Guess Game saw enthusiastic participation. The media presence was also noteworthy. On the day with Cristalle Belo-Pitt, over 50 media representatives were present, keenly absorbing the LG CordZero™ showcase and other innovative LG products.

Cristalle Belo-Pitt with the LG InstaView Objet Refrigerator

Two fortunate attendees of the #LGCordZeroPopUp Post, Selfie & Share contest will soon become proud owners of the LG CordZero™ A9N-Max and LG PuriCare™ 360 HIT, respectively.

Helping out with the event were partner dealers Abenson, Anson's, and SM Appliance. Strategically located around the Glorietta area, they generously provided promoters from October 5-8, ensuring smooth interactions and demonstrations.

Cristalle Belo-Pitt with LG CordZero™ All-in-One Tower

LG CordZero™ vacuum line

In line with the product showcase, the featured appliances will have special promotions. Select dealers nationwide are offering good deals and discounts. For those looking for a refrigerator upgrade, the state-of-the-art Objet French Door InstaView Refrigerator is now available at select Anson's branches across the country.

LGEPH Product Director for Home Appliances Mr. Jun Lee wrapped up the event by reiterating how the LG CordZero™ is perfect for the Philippines. “We recognize that for Filipino households, cleaning is a daily essential, and everyone seeks the best value. With the LG CordZero™, we are proud to present the pinnacle of innovation and technology designed to enhance our customers' daily lives.”

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.lg.com/ph for products and services or follow their social media channels (@lgphilippines) on Facebook, Instagram, Tiktok and Youtube.

To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/.

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LG Begins Global Rollout of 2023 TV Lineup

With LG's Latest TV Tech and an Updated webOS with Enhanced Personalization Features, New TVs Elevate Viewing Immersion, and the User Experience

LG Electronics (LG) announces the global rollout of its 2023 TV lineup, featuring the most advanced range of LG OLED TVs yet. Boasting the company’s latest technologies and designed around its new vision – Sync to You, Open to All – LG’s new TVs deliver exceptional viewing and user experiences that can be customized to match one’s individual needs, preferences, and tastes. The 2023 LG TV lineup ushers in a new era in television, transforming the TV into a convenient home hub that continuously expands and enriches everyday life.

Headlining this year’s lineup, the company’s latest OLED TVs elevate the viewing experience as only LG OLED can. The new models offer premium self-lit picture quality, powerful image processing technologies, and an upgraded webOS platform providing even more smart features, as well as access to an ever-increasing library of lifestyle services.

LG introduced the world to the first-ever large screen OLED a decade ago, and since then, the company has continued to lead the premium TV market. Its cutting-edge OLED TVs keep evolving to deliver ever-greater value to consumers and have earned many accolades from respected tech media outlets and industry experts. Renowned for their superb picture quality, LG OLED TVs produce vibrant, accurate colors with deep blacks and an infinite contrast ratio for images that are remarkably lifelike.

In addition to realizing new and more immersive viewing experiences, LG’s self-lit technology has enabled the company to create unprecedented, visually-stunning TV form factors, including market-firsts such as the rollable LG SIGNATURE OLED R, and the bendable LG OLED Flex. Among its latest triumphs are the LG SIGNATURE OLED M, a 97-inch OLED TV with Zero Connect technology enabling wireless transmission of video and audio, and OLED T, a transparent OLED TV that redefines spatial integration and the user experience.

LG’s 2023 OLED lineup features upgraded Z3, G3 and C3 OLED evo series TVs. Thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6, the new models provide improved brightness and color accuracy along with amazing clarity and detail.

LG OLED evo G3

The latest Alpha series processor utilizes LG’s sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for clearer images, and also includes OLED Dynamic Tone Mapping Pro, which helps reveal hidden details and brings greater depth to every frame. OLED Dynamic Tone Mapping Pro ‘splits’ the picture into 20,000 blocks, analyzing each in real-time to detect the darkest and brightest areas and deliver precision HDR optimization to increase viewers’ sense of immersion. Additionally, AI Picture Pro features HDR Expression Enhancer, a picture processing technology that detects and refines important onscreen objects (e.g., people’s faces) in each scene; giving them a more lifelike quality with enhanced sharpness and three-dimensionality by applying tone mapping based on deep learning. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro, which provides virtual 9.1.2 surround sound from the TVs’ built-in speakers to help sweep viewers up in whatever they are watching.

Another significant upgrade applied to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent. Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images. The application of Super Anti Reflective technology effectively reduces visual distractions, such as light glare and reflections, so that users can focus all their attention on what’s on screen, even in a brightly lit environment.

LG’s 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design. Leaving no visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room or wherever users choose to install them. Furthermore, LG’s latest OLED TVs are easy to move or mount on the wall due to the use of a composite fiber material that reduces each unit’s overall weight. For installation flexibility, LG’s 2023 OLED evo C3 series models come with the Swivel Stand, which lets users turn the screen to match the angle of their viewing position.

New for this year, the OLED Care Program helps users to keep their LG OLED TVs performing at their best. The OLED Care Program includes the Memory Optimizer, a feature that improves device performance and provides Screen/Sound Self-diagnosis. It also gives users access to functions that help care for the TV’s OLED panel, such as Pixel Cleaning, Screen Move, Adjust Logo Brightness, and Care Recommendations. OLED Care can be accessed at any time using the shortcut key button on the remote control.

LG’s latest TVs set themselves apart from the competition with a refreshed, more personalized, user experience in 2023. Featuring the latest version of webOS, this year’s models introduce the All New Home: a redesigned user interface (UI) that offers a wealth of customization options and more convenience than ever. The new Quick Cards – grouped into convenient categories such as Home Office, Gaming, Music, and Sports – present users with a fast, simple way to access the content and services they use the most.

The Home Office Card on LG TV brings together several productivity apps and services that are ideal for those working from home. For instance, users can transform their LG TV into a state-of-the-art workstation by setting up cloud-based virtualization solutions, including Windows 365 which delivers Cloud PCs—a complete and secure Windows experience hosted in the Microsoft Cloud and accessible on any device. The Home Office Card also offers useful apps for accessing and organizing one’s schedule, and voice- and video-call apps that make it easy to communicate with colleagues and clients. Users can pair a Bluetooth keyboard and mouse to enjoy the full work-from-home experience on LG TV.

The Music Card on the All New Home provides quick access to a variety of major music streaming services, while Sports Card serves up real-time updates and alerts to help users keep up to date with their favorite sports leagues, players, and teams. For a tailored sports fan experience on LG TV, customizable notifications bring users the information they want in real-time; letting them know when the big game is about to start, providing them with real-time scoring updates, and delivering the final result as soon as time is called. After saving their personalized preferences, users can enjoy receiving sports alerts on any LG TV just by logging into their user profile.

Designed for everyone, the new webOS makes it easy for anyone using the TV to enjoy personalized recommendations, which are determined based on viewing history and viewing habits. Helping deliver a deeply personalized user experience on LG OLED TV is AI Concierge. In addition to presenting each user with a curated list of content choices based on their past usage and search inquiries, AI Concierge provides a selection of keywords for browsing trending content. It also suggests useful settings, options and modes (including the Family care setting, Eye Comfort mode, Multi-View mode, clock setting, Bluetooth speaker connection, and mute sound) for customizing the viewing and user experience.

It is also compatible with the new smart home standard, Matter, giving users the ability to control and monitor a wide range of smart home devices from a growing list of global manufacturers, using only their LG TV.

Premium home cinema solutions, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG Sound Bars, supplying outstanding multi-channel surround sound with IMAX Enhanced Sound quality powered by DTS:X. LG TV and LG Sound Bar also combine to offer WOW Orchestra, which utilizes every audio channel across both products to create stronger, more immersive sound, and the convenient WOWCAST, which makes it possible to connect the two devices wirelessly.

Furthermore, LG’s 2023 OLED TV models support several features enabled by HDMI 2.1a, the most recent update to the HDMI specification. They are also the first TVs to be certified by the HDMI organization for the recently announced Quick Media Switching Variable Refresh Rate (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected to the TV via HDMI.

The ultimate gaming displays, LG’s self-lit OLED TVs come with an ultra-fast 0.1 millisecond response time, low input lag and up to four HDMI 2.1 48Gbps bandwidth ports. LG OLED TVs are also equipped with the Game Optimizer; allowing users to quickly select and switch between game-genre display presets, including the new, customizable ‘User’ preset, and many other gaming-specific features. Settings for G-SYNC®Compatible, FreeSync™ Premium and HDMI-VRR with HGiG are easily accessible from the Game Optimizer as well. Additionally, LG OLED TVs feature the Game Dashboard, an overlay menu that provides a range of useful controls and information on display settings and performance that users can quickly access while they play.

Beyond its award-winning OLED TVs, LG has added new QNED TVs to its diverse 2023 lineup. The premium LCD TVs leverage the company’s very own Quantum Dot NanoCell Color technology to produce rich, accurate and extremely lifelike colors that help create memorable and highly immersive viewing experiences. Equipped with QNED Million Grey Scale Block Dimming technology10, the latest QNED Mini LED TVs are capable of delivering contrast and black levels that come close to those of OLED. LG’s 2023 Mini LED TVs improve contrast expression by 64 times compared to their predecessors to achieve one million, dynamic gradations, Moreover, the company’s 2023 QNED TVs have a design that is both slimmer than that of their predecessors and matches better with LG’s new soundbar products.

Helping to curb resource consumption, LG OLED TVs require fewer materials to produce than conventional LED TVs as their self-lit pixels mean there is no need for a backlighting unit. 2023 LG OLED TVs and QNED TVs employ components made from recycled plastics and are even shipped in packaging made from recyclable materials and featuring single-color printing. On top of that, the packaging of the TV remote control comes in is made from biomaterial that decomposes when placed in the ground.

Easier on viewers’ eyes thanks to their low blue light performance, the displays used in LG’s 2023 OLED TVs are certified Eyesafe® by TÜV Rheinland. The Eye Comfort mode on LG 2023 TVs adjusts the intensity of blue light produced by each pixel to minimize color distortion and create a warmer color temperature, resulting in better, more natural colors. LG’s new OLED displays have also earned Flicker-Free Display and Discomfort Glare Free certifications from UL Solutions.

Committed to making technology more inclusive, LG has implemented various features that make its latest TVs easier to use for people with disabilities. A long press on the LG Magic Remote’s mute button brings up the accessibility menu, where users can find Learn TV Remote, which teaches them remote control’s features. Improving accessibility for the hearing impaired, Sign Language Zoom allows users to adjust the size of the area where the sign language interpreter is shown on screen. LG TVs can also play sound through their built-in speakers and a Bluetooth device, such as a hearing aid, simultaneously. Users with hearing difficulties can connect their hearing aid to the TV via Bluetooth, or by connecting a transmitter to one of the TV’s HDMI ports and adjust the volume with their hearing aids’ controls.

The Philippines will get a glimpse of the latest viewing innovation with the 2023 LG OLED TV lineup. Check out more from LG’s website lg.com/ph and follow the official social media pages on Facebook, Instagram, Youtube and Tiktok. LG OLED evo TVs are available at authorized retailers nationwide and at LG’s official flagship stores in Lazada and Shopee.

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LG’S Inverter Direct Drive Motor Reaches Milestone with 100 Million Units Produced

A Key Component of Premium LG Washing Machines for More than Two Decades, Company’s Innovative Motor Technology Continues to Evolve for Excellence

LG Electronics (LG) announces that production of its Inverter Direct Drive™ (DD™) motor has exceeded 100 million units. The company’s differentiated motor technology is a major factor in the strong, reliable performance and continuing global popularity of LG’s industry-leading laundry solutions.

From 1998 to the end of 2022, the company produced, on average, over 12,000 Inverter DD motors per day. LG’s Inverter DD motor connects directly to the washing drum, an innovation that helps make LG washing machines more durable and dramatically reduces noise and energy consumption during operation.

LG has refined the Inverter DD motor over four generations, continuously improving the technology and its performance capabilities to deliver greater customer value. The company holds over 240 Inverter DD motor related technology patents in Korea and internationally. In 2019, the company applied Artificial Intelligence (AI) to the Inverter DD motor to further enhance its efficiency and effectiveness. Used in LG’s premium washing machines and dryers, the AI DD motor leverages deep learning technology to detect the weight of each load and the types of fabrics being washed. It then selects the optimal combination of drum movements from the company’s proprietary 6 Motion tech – which enables six discrete drum movements – to care and clean for users’ laundry.

Last year, LG brought its advanced Inverter DD motor to its dryers for the first time. Like the company’s washers, LG dryers also offer 6 Motion (Tumble, Swing, Rolling, Stepping, Scrubbing, and Filtration) technology to boost drying performance and minimize fabric damage. LG’s inverter motor technology – specifically, the AI DD – became the first home appliance technology to earn Deep Learning AI Verification from global safety science company, (UL) Underwriters Laboratories.

“The number of Inverter DD motors produced points to the excellence of the motor technology LG has developed for its premium laundry solutions,” said Kim Yang-sun, head of the Component Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to create highly efficient core components that boost the performance and reliability of our products while also reducing carbon emissions during operation.”

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Save Space Without Compromise with LG’s Newest Line of Window Type Air Conditioners

When it comes to home appliances, space is the name of the game. Space, or lack thereof, is one of the most important factors to consider when moving or fitting out a home, whether for form or function. It’s crucial that with whatever appliance you bring, it’s able to maximize every square inch it occupies.

Recognizing the premium for space, LG introduces a new line of window type air conditioners that’s more compact than ever but without sacrificing an ounce of cooling technology. The new line comes in three levels of cooling capacity - 0.8 HP, 1.0 HP, and 1.3 HP. All three versions share the same compact size with all of LG’s innovative technology.

The new line of air conditioners boast of LG’s storied inverter technology. With the LG DUAL Inverter Compressor, the air conditioners provide up to 70% more energy savings. Even with its small size, it still provides maximum cooling. These inverter window air conditioners provide exceptional cooling power that will keep you and your family cool, comfortable, and in control any day of the week.

With small spaces, noise is also magnified. This new line of air conditioners operate at sound levels as low as 44dB (when in low mode), eliminating unnecessary noise for smooth operation that you'll barely notice. It also offers Sleep Mode, which keeps operating noise to a minimum and turns the air conditioner off after a set time. The timer can be set from 1 to 12 hours. For the timer, you can set it up to 24 hours of operation, so that your air conditioner turns off when you plan it. Another game changing feature this line offers is the Clean Filter Indicator, which automatically notifies you whenever the filter needs cleaning. Say goodbye to guesswork!

The design and interface is intuitive and user-friendly. Operate it with the LED display and simple selection control panel, up/down temperature adjustments, and fan speed selection, using the full-featured remote without leaving your bed, workspace, or couch.

The air conditioners also offer versatile options and features for control. With the ThinQ™ app, you can start or stop your LG air conditioner, change the mode, or set the temperature, no matter where you are.

It also offers an Auto Clean Function. If the power cuts off, your unit resumes its previous operation shortly after the power is restored. It also has an Auto Evaporating System, where after turning off the air conditioner, the drying function automatically runs for 10 minutes. Say goodbye to smelly humidity.

Take command of your space today with LG’s space saving window type air conditioners. For more information, visit https://www.lg.com/ph/air-conditioners.

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LG’S Newest Innovations Receive Record Number of Awards at CES 2023

LG Continues Long-Standing History of Honors at World's Preeminent

Consumer Technology Show With More Than 220 Awards & Accolades

Making a triumphant return at this year’s CES®, LG Electronics (LG) took home its most awards ever compared to previous years – with more than 220 recognitions honoring top innovations across its home appliance and home entertainment categories.

Among the top honors received by LG at CES 2023 was the coveted Engadget Best of CES Award in the Best Home Theater Tech category for its groundbreaking LG SIGNATURE OLED M (model M3) – the world’s first wireless OLED TV with Zero Connect technology.

With 2023 marking the 10th anniversary of LG’s revolutionary OLED TV, the global leader in OLED technology continued its dominance at CES, taking home the industry's top awards and honors for its latest OLED TV lineup including the aforementioned LG OLED M3 and LG OLED evo G3 and C3. The LG OLED evo G3 features up to a 70 percent increase in brightness versus last year’s models. The 97-inch LG SIGNATURE OLED M3 (the M3 model also available in 83- and 77-inch screen sizes) is considered the next step in the evolution of OLED TV technology and was honored by major tech publications including CNET, Digital Trends, TechRadar, Tom’s Guide, WIRED, The Verge, USA Today, PCMag and Mashable. The new LG G3 series OLED TV featuring “evo” technology was also applauded by TechCrunch, CNET, Tom’s Guide, Reviewed and BGR. PCMag additionally highlighted the innovative LG gram Ultraslim in its Best of CES 2023 noting the laptop’s lightweight mobility.

LG also garnered accolades from top publications such as The Wall Street Journal, CNET, The Washington Post, WIRED, Good Housekeeping, Tom’s Guide and PCMag for its new refrigerator with MoodUP™ technology. The cutting-edge home appliance was widely recognized for being one of the most exciting products of CES 2023 due to its tech-forward customization with LED door panels that offer 190,000 color options along with an integrated Bluetooth speaker.

LG’s newest ARTCOOL™ Gallery residential air conditioner also received significant attention for its sleek design with LCD panel and took home a Best of CES award from TechRadar and Best Innovative Products from CES 2023 from Business Insider. LG’s PuriCare™ Aero Furniture, which combines the benefits of sleek home furnishing and advanced air purification, was honored by PC Mag (Best Smart Home Tech of CES) and Reviewed (CES 2023 Editors' Choice Award) for its ability to conceal high-end air purification tech with futuristic, colorful end tables that include mood lighting and a wireless charger surface.

From the Consumer Technology Association’s (CTA) CES Innovation Award program alone, LG won 25 CES Innovation Awards including three Best of Innovation Awards given to LG Transparent OLED Screen, LG OLED Flex and LG’s 65-inch UltraFine Display OLED Pro.

Highlights from LG’s 220 awards and recognitions earned at CES 2023 include:

LG SIGNATURE OLED M (97-inch M3) Wireless TV
· CNET: Best of CES 2023 – Best of Show
· Digital Trends: Top Tech of CES 2023 Awards
· Engadget: Best of CES 2023 - Best Home Theater
· PCMag: Best of CES 2023
· Reviewed: CES Editors' Choice Awards 2023
· TechRadar: Best Gadgets of CES 2023 – Best TV Innovation
· The Washington Post: Best and Strangest Tech of CES 2023
· Tom’s Guide: Best of CES 2023 Awards – Best in Show

LG gram Laptops
· CNET: Best Laptops CES 2023 Has to Offer
· Laptop Mag: Best of CES 2023
· PCMag: Best of CES 2023
· PCWorld: Best Laptops from CES 2023
· TechRadar: Best Laptops at CES 2023
· Tom’s Guide: Best Laptops of CES 2023
· WIRED: Best of CES 2023

LG OLED Flex
· Digital Trends: Best Gaming Monitors of CES 2023
· PC World: Best Monitors of CES 2023
· TWICE: TWICE 2023 Picks Awards – CES 2023

LG UltraGear OLED Gaming Monitor
· PC World: Best Monitors of CES 2023
· Wirecutter: Best of CES 2023
· TWICE: TWICE CES 2023 Picks Awards

LG Refrigerator with MoodUP™ Technology
· CNET: The Wildest Tech at CES 2023, 9 Weirdest Gadgets at CES 2023, Best Smart Kitchen Tech
· Good Housekeeping: Editor’s Choice – CES 2023, CES 2023 Top Picks
· Now This News: Some of the Best Products from CES 2023
· PCMag: Best of CES 2023
· Reviewed: CES Editors' Choice Awards 2023
· The Wall Street Journal: Cool, Crazy and Cute Tech – CES 2023
· The Washington Post: Best and Strangest Tech of CES 2023, Best of CES 2023
· Tom’s Guide: Best of CES 2023 Awards – Best Appliance
· The National News: Best, Quirkiest Innovations at CES 2023
· Gear Patrol: Best Home Gadgets of CES 2023

LG InstaView ® Counter-Depth French Door Refrigerator
· BestProducts.com: Best of CES Home Appliances – Best Large Appliance

LG PuriCare™ Aero Furniture
· Reviewed: CES Editors' Choice Awards 2023
· TWICE: TWICE Picks Awards – CES 2023
· PCMag: Best Smart Home Tech of CES 2023

LG ARTCOOL™ Gallery Residential Air Conditioner
· TechRadar: Best of CES 2023
· Business Insider: Best Innovative Products from CES 2023
· Gadget Flow: CES 2023 Favorites
· Yanko Design: Best of CES 2023

LG Styler™ ShoeCase
· Digital Trends: The Most Curious Gadgets at CES 2023

LG Styler™ ShoeCare
· CNET: 9 Weirdest Gadgets at CES 2023
· Digital Trends: The Most Curious Gadgets at CES 2023

For more information on LG's CES 2023 awards and honors and additional information about LG's products announced at CES, please visit LG Newsroom.

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LG Showcases Seamless Smart Home Experience With Home Connectivity Alliance at CES 2023

Implementing HCA 1.0 Guidelines, Company’s Smart Lifestyle Solutions Deliver

More Convenience and a Better Life at Home

LG Electronics (LG), a board member of the Home Connectivity Alliance (HCA), will showcase a seamless smart home experience at CES 2023. Along with other HCA member companies, LG will demonstrate the interoperability enabled under the new HCA Specification 1.0, whereby smart home solutions from different brands work together seamlessly to deliver true connected convenience in the home.

Inside HCA’s booth at CES, LG will be exhibiting its latest smart home appliances – including the refrigerator with MoodUP, WashTower laundry solution, ARTCOOL Gallery air conditioner and PuriCare AeroTower – together with those from other alliance members. Visitors will be able to see the realization of HCA’s “Any app to any device” vision, which presents users with the ability to manage each brand’s products via each brand’s smart control app, such as LG’s intuitive ThinQ app. This new level of interoperability is currently supported by HCA member companies including LG.

Utilizing existing industry standards to define Cloud-to-Cloud (C2C) interoperability guidelines, the new HCA Specification 1.0 has been established to ensure that home appliances, TVs and HVAC systems can interoperate seamlessly with one another, irrespective of brand. In addition to newly-launched models, consumers can continue using the smart home appliances and HVAC solutions that they already own and are covered by HCA Specification 1.0, without having to install any major firmware updates.

Furthermore, HCA Specification 1.0 will help member companies to make the smart home more sustainable in the future, leveraging data collected from across alliance members’ appliances to gain usage insight and improve energy management.

“As a member of HCA, LG is contributing to the realization of a safe, secure and interoperable connected home ecosystem,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Through collaboration and open innovation, we will continue to provide consumers with solutions for a smarter, more convenient way of living.”

Visitors to HCA’s booth (#52739, Smart Home Hall, The Venetian Expo) at CES 2023 from January 5-8 in Las Vegas can experience the interoperability of HCA member companies’ latest smart home solutions.

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LG Presents Differentiated Luxury Experience With Its Second-Generation LG SIGNATURE Lineup at CES 2023

Company’s Ultra-Premium Appliances Boast Cutting-edge Technologies,
Timeless Design and Outstanding Energy Efficiency

LG Electronics (LG) will unveil its second-generation LG SIGNATURE home appliance lineup at CES 2023. Offering timeless design and innovative technologies for a more convenient, stylish, and sustainable life at home, the sophisticated, new products will be on show in the LG SIGNATURE zone of LG’s booth under the theme of ‘Live Beyond.’

Seven years after its launch, LG SIGNATURE continues to redefine ultra-premium; delivering elegant, highly-advanced appliances and living solutions that take performance, design and usability to new heights. While remaining true to the brand’s philosophy and craftsman-like quality, the second-generation lineup adds differentiated features and technologies that offer even more convenience, as well as new colors, materials and finishes that bring a sleeker, more minimalist look to the home.

The models on display at CES will include the brand-new LG SIGNATURE 4-Door French-Door refrigerator with Dual InstaView™, a washer and dryer pair with 7-inch LCD touch panels, Over-the-Range Microwave Oven with smart InstaView™, and the double Oven Slide-in Range with built-in cameras and automatic time and temperature-setting functionality. Among other LG SIGNATURE products appearing in the exhibit are an air conditioner, air purifier, OLED TV and the Wine Cellar.

The LG SIGNATURE zone, comprising of living room, laundry room and kitchen –, has been created in partnership with Italian designer furniture brand, Molteni&C. The aesthetically refined, technologically advanced products from the LG SIGNATURE range will be complemented in each stylish appointed interior scene by Molteni&C’s stunning furniture pieces.

“LG SIGNATURE second-generation appliances combine our exclusive technologies, an array of enhanced features of convenience and efficiency, and gorgeous, modern design for a smart, sustainable and more luxurious life at home,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company.

Visitors to LG’s booth (#15501, Las Vegas Convention Center, Las Vegas) at CES 2023 from January 5-8 will have the opportunity to see all of the company’s latest lifestyle innovations, including the LG SIGNATURE gen-two appliances.

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LG to Introduce Versatile Cleaning Solution, CordZero A9 Kompressor with Steam Power Mop

On Show at CES, LG’s First Stick Vacuum with Steam Power Mop Nozzle Provides Wet and Steam Mopping, Comes with Convenient ‘All-in-One Tower’ Docking Station

LG Electronics (LG) is introducing its new CordZero A9 Kompressor™ with Steam Power Mop at CES 2023. Winner of a CES 2023 Innovation Award, the new model is the company’s first cordless stick vacuum cleaner to offer steam mopping functionality. The CordZero A9 Kompressor also comes with the innovative All-in-One Tower docking station, designed to store, recharge and automatically empty the vacuum.

Equipped with the detachable Steam Power Mop nozzle, LG’s latest CordZero provides wet and steam mopping functionality; delivering a convenient, effective mopping performance that gets surfaces clean without using any detergent. In steam mopping, the mop pads are kept at a temperature of approximately 60 degrees Celsius (140 degrees Fahrenheit), enabling the CordZero A9 Kompressor to remove stains from flooring more easily than a conventional wet mopping solution. According to Intertek, the global testing and certification organization, LG’s steam-heated mop pads are more effective than a typical wet mop at separating substances, such as hardened chocolate, from the floor.1

The Steam Power Mop nozzle also comes with dual sensors, which help prevent the attachment’s steam generator from overheating, as well as an advanced, automatic water supply system that keeps the mop pads wet during mopping. For user safety, if the nozzle is lifted off the floor or is held stationary for a period of approximately 20 seconds, the steam supply shuts off, while mop pad rotation is halted after around one minute of inactivity.2 LG’s new cordless stick vacuum also incorporates the company’s Axial Turbo Cyclone™ technology, which helps remove dust and debris from floors and other household surfaces by generating powerful suction.

Accompanying the CordZero A9 Kompressor with Steam Power Mop is an All-in-One Tower. LG’s space-efficient and fast-charging docking station features a replaceable dust bag, an automated dustbin-emptying system and an intuitive display that provides real-time status updates. LG’s All-in-One Tower also offers three different alert/notification melodies to choose from and hassle-free storage for CordZero vacuum accessories.

“Our new CordZero A9 Kompressor with Steam Power Mop is a truly versatile cleaning solution, allowing users to clean any surface in the home thanks to its effective vacuuming and wet and dry mopping performance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to offer innovative home appliances and cleaning devices for a healthier home and a better life.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8 in Las Vegas can explore all of the company’s latest home appliance innovations, including its new CordZero stick vacuum with Steam Power Mop and All-in-One Tower.

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LG’S 2023 Soundbars Enrich Home Entertainment with Immersive Audio and Versatile Features

With Convenient Functions, Enhanced LG TV Integration and Powerful Sound, Company’s Latest Models Provide Excellent User Experiences and Consumer Value

LG Electronics (LG) is unveiling its 2023 soundbar lineup, including the brand-new SC9 and SE6 models, at CES in Las Vegas this January. A perfect match for LG’s 2023 TV lineups, the new soundbars deliver outstanding consumer value with powerful, nuanced audio, a range of practical, convenient features, and stylish designs.

LG’s new soundbar models offer seamless integration with the company’s TVs, providing an effortless user experience and stronger, more authentic sound that makes home entertainments even more immersive. When paired, LG Soundbar and LG TV present innovative, new features such as WOW Orchestra1, which utilizes every one of the two products’ audio channels to create an expanded soundstage with improved height, depth, and power. LG’s 2023 soundbars and LG TVs offer more synergy for outstanding multi-surround sound solution, allowing listeners to enjoy Dolby Atmos and IMAX enhanced quality powered by DTS:X.

The company’s premium home entertainment audio solutions also bring the intuitive interface to the Home Dashboard on LG TV, enabling users to easily manage their soundbar’s settings and share sound modes with the TV 2. What’s more, WOWCAST allows the 2023 soundbar models to connect wirelessly with LG TVs, providing cable-free convenience and a tidier look in the living room without any sacrifice to audio quality.

In addition to an expanded feature set and greater ease-of-use, the new soundbars boast a sophisticated design that complements the minimalist look of LG’s latest TVs, and fits in flawlessly with a wide variety of décors. A new bracket3 enables users to place their LG Soundbar directly below LG TVs, creating a visually harmonious and premium style. The bracket, which attaches to the rear of a compatible LG TV, can be used to wall-mount or stand-mount the new soundbars at a height/location that ensures the best sound experience for users. The convenient bracket helps to keep the viewing environment free from cable clutter, and saves users the hassle of having to drill holes in the wall.

The 2023 soundbars deliver accurate sound reproduction and enhanced clarity for a more complete home cinema experience with LG’s Triple Sound Technology, which includes the world’s first Triple Up-Firing Speaker. New for this year, Triple Level Spatial Sound Technology employs channel analysis performed by an HRTF-based 3D engine to add a virtual mid-layer. The result is incredibly lifelike sound with a convincing sense of space that puts listeners at the center of an immersive audio environment.

Users will also be able to hear the difference made by LG’s Triple Sound Optimizer – a feature that intelligently boosts the new soundbars’ performance – and enjoy upgraded sound via the Smart Up-mixer, which converts two-channel audio into stunning, multi-channel surround. Tailoring audio output to the user’s space, LG’s enhanced AI Room Calibration analyzes the circumstance of the room, then applies that information to the soundbars’ settings to deliver greater precision in the low-frequency range. It also subdivides the front channel frequencies to help improve overall balance, the clarity of vocal performances, movie dialogue, and the accuracy of the sound image.

What’s more, the new models incorporate LG’s advanced AI Sound Pro feature. Ensuring outstanding sound for any type of content, whether it is movies, sporting events, games or music, AI Sound Pro analyzes audio signal and automatically applies the most appropriate settings.

Catering to the diverse home entertainment needs of today’s consumers, LG’s new soundbars are compatible with a wide range of services, devices, and connectivity features. Users can enjoy lossless playback with stunning audio quality when listening to their favorite artists and tunes on music streaming services such as Tidal Connect with high-fidelity sound.

Superb sound solutions for those seeking to take their console gaming experience to the next level, LG’s latest soundbars support VRR to reduce screen tearing, and ALLM to eliminate lag while also permitting 4K/120Hz pass-through.

One of the new soundbars LG will be showcasing at CES 2023, the SE6 has a compact form factor that is ideal for smaller spaces, and a sleek, modern design that works well with virtually any interior style. Despite being the most diminutive of LG’s soundbar lineup, the chic, new model packs four passive radiators that help provide excellent sound with powerful bass. The SE6 also supports Dolby Atmos for cinematic audio that brings content to life.

LG’s 2023 soundbars will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Center). Keep up with all of LG’s exciting announcements at CES by following #LGCES2023 on social media.

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LG Announces Global Launch of Revolutionary LG 'ThinQ Up' Appliances

Delivering an Uplifting Customer Experience, LG’s New Home Appliances Can be Upgraded with New Features Tailored to Different Needs and Lifestyles

LG Electronics (LG) has announced the global launch of its LG ThinQ™ UP upgradeable home appliances including refrigerators, washers, dryers, oven ranges, and dishwashers. Able to adapt to the unique needs and changing lifestyles of each customer, LG’s appliances enable users to enjoy new features and functions without having to make any additional purchases. Launched in South Korea in January, 2022, LG ThinQ UP will begin rolling out internationally starting from March, 2023, in the U.S., with availability in other key markets to follow.

Built around the customer-centric concept of Evolving with You, LG ThinQ UP appliances can incorporate new features throughout their life – providing more value to users, over time. LG will continuously develop easy-to-install software updates and hardware add-ons, delivering specialized options and new conveniences based on the usage patterns and suggestions of ThinQ UP appliance owners.

One of the custom features available to download in 2023, Laundry Saver Mode can be applied to dryer models with ThinQ UP. Extremely useful for those times when you can’t unload the dryer right away, Laundry Saver keeps the drum tumbling after the cycle has finished (and until the dryer door is opened) to help prevent wrinkles and odors. Another feature on offer is Improved Nighttime Brightness Control for refrigerators with ThinQ UP, which makes the fridges’ interior lighting softer at nighttime so as not to ‘blind’ users when they open the door. All new software features are optional, and can be easily downloaded from the LG ThinQ app.

“A new paradigm in the home appliance industry, LG ThinQ UP is an innovative, new solution that delivers unprecedented customer value and differentiated user experiences,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to offer sophisticated lifestyle solutions that provide personalized performance, convenient features and customizable upgradability.”

Visitors can experience all of LG’s latest innovations, including the new ThinQ UP appliances, at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 in Las Vegas from January 5-8.

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LG to Unveil New Minimalist-design Appliances at CES 2023

Embracing a Timeless Aesthetic and Sustainability,

New Appliances Stick to the Essentials to Deliver New Customer Value

LG Electronics (LG) is set to introduce a new line of minimalist-design appliances, including a washer and dryer, at CES 2023. Taking a ‘back to basics’ approach, the new range focuses on the essence of each appliance, removing all unnecessary design elements to deliver a timeless, minimalist aesthetic. The distinctive, durable products also reflect LG’s strong commitment to sustainability, featuring recycled materials inside and out, and requiring fewer parts and less energy to make than conventional appliances.

Refreshingly unadorned, LG’s minimalist appliances match with any kind of décor, color scheme, or interior trend. The lineup’s achromatic color palette and lack of decorative embellishment offers a modern yet classic look that allows the products to blend in seamlessly with their surroundings. In addition to a clean, simple design language, LG’s appliances boast an elegantly clear control experience that users will find effortlessly easy to get to grips with.

Aligned with LG’s goal to continuously reduce environmental impact across all areas of operations, the stylish, new products have been designed with sustainability in mind. By lowering the number of components and printed elements used, LG’s minimalist-design appliances take less time, use fewer resources, and require less energy to manufacture. Each model in the new range also features internal and external parts – and ships in packaging – made from recyclable materials.

The new range, which includes a refrigerator, washing machine, dryer, oven range and dishwasher, is also a part of LG’s innovative upgradable appliance lineup, meaning users can add new features to the products via the Upgrade Center in the LG ThinQ™ app.

“Sustainable, stylish and simple to use, our minimalist-design appliances deliver new customer value,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to provide advanced, thoughtfully-designed solutions incorporating our innovative technologies and reflecting our commitment to environmental responsibility.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center, Las Vegas) at CES 2023 from January 5-8 can experience all of the company’s latest innovations, including the new minimalist-design appliance lineup.

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