LG Brings Life’s Good Vibes to “Buruguduystunstugudunstuy: Ang Parokya Ni Edgar Musical

In an exciting blend of music, theater, and technology, LG Philippines has proudly sponsored the much-anticipated musical, “Buruguduystunstugudunstuy: Ang Parokya Ni Edgar Musical.” As part of its global "Life's Good" campaign, LG aims to spread optimism and introduce its vibrant, youthful brand identity to audiences around the world. The campaign, which was previously launched in major cities such as Seoul, London, New York, Vietnam, and Dubai, continues to inspire with its message of approaching life with a positive outlook.

Life's Good Slogan at the theater lobby

In addition to integrating LG’s advanced technology into the storyline through product placements—such as air conditioners and vacuums used by the cast—the "Life’s Good" slogan is creatively incorporated into the musical’s script and backdrop. This strategic placement not only enhances the visual experience but also reinforces the show’s uplifting message.

The cast and creative team of "Buruguduystunstugudunstuy" collectively share how the partnership with LG and the integration of the "Life's Good" campaign have enriched their theatrical experience. Kyle Napuli (Aiza) reflects on the synergy between LG's contributions and the musical's message: "LG shared with us their lovely products to use for the show. Plus the saying ‘Life’s Good’ perfectly encapsulates the message of Buruguduystunstugudunstuy." Pepe Herrera (Mr. Suave) appreciates the impact of LG's support: "Sponsors like LG are a big help to any show. They bring more than just resources—they bring excitement and fun, which amplifies everything we do on stage. It’s truly more fun and vibrant with their support!"

LG XBoom and LG CordZero were used as props during the scenes in the musical

Tex Ordoñez-De Leon (Norma) remarks on the aesthetic enhancement LG appliances bring to the set: "LG appliances have a way of making everything look better—they made Norma’s surroundings look incredibly rich! It’s a bit of fun seeing how these high-tech gadgets transform our set into something out of a luxury magazine," while Natasha Cabrera (Girlie) notes the positive influence on her character: "LG makes Norma's life good." Nicco Manalo (Mang Jose) highlights how LG products facilitate daily life within the narrative: "The LG products that we use in the show really gives you a clear idea of the world the character of Norma lives in."

LG Dual Inverter Compressor Aircon was also used as props in some scenes
Life's Good slogan can also be seen in the LED backdrop all throughout the play

Playwright Rody Vera points out how LG's slogan aligns with the show’s themes: "LG’s motto keeps everything we see in this world in perspective. We have a sense of humor, we have a sense of hope, and we have a sense of what’s real and what’s fantasy. But what binds all these ideas is our faith that Life is (ultimately, despite the challenges, beyond our sorrows) Good." Noel Comia (Tikmol) shares how LG enhances the production, "LG's contribution has really enhanced our production. The visual and entertainment quality is boosted significantly, making the whole show experience more vivid and engaging for the audience. It’s like they bring the ‘Life’s Good’ vibe right into every scene."

More features of the Life's Good slogan

Director Dexter Santos and actress Marynor Madamesila (Jen) further reflect on the thematic and aesthetic contributions of LG. Santos says, "Because the message Life’s Good is the ultimate quest for any person. To get to a place where they can embrace and accept all their flaws and claim life is indeed good." Madamesila adds, "LG captures what Buruguduystunstugudunstuy aims to convey; that no matter how crazy or difficult the world may be, if we change our perspective and get the support that we need, ‘life’s good.’"

More features of the Life's Good slogan

LG Philippines Managing Director Mr. Nakhyun Seong was all smiles after the show. “The partnership between LG and the musical is a testament to the power of innovative branding intertwined with artistic expression, ensuring that the message of optimism not only reaches but also resonates with a global audience, encouraging them to believe that no matter the circumstances, Life’s Good.”

The LG Objet Collection, featuring beautiful top of the line TVs, refrigerators, WashTower units, microwaves, air purifiers, AeroTower, and Styler, is prominently displayed in the theater's foyer and exit lobby, perfectly aligning with the musical’s dynamic and engaging atmosphere.

LG Objet Collection, LG OLED TV in the theater lobby

Buruguduystunstugudunstuy: Ang Parokya Ni Edgar Musical premiered on April 26 and runs every Friday and weekends at Newport Performing Arts Theater, Newport World Resorts. Get your tickets from Newport World Resorts or via Ticketworld.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG OLED products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

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LG PopUp Booth Showcases the LG CordZero™ – the All-in-One Cleaning Solution

LG: Alyssa Alipio, Product Manager for New and Emerging Products, LGEPH; Mr. Jun Lee, Product Manager for Home Appliances, LGEPH; Ms. Cristalle Belo-Pitt

Glorietta Activity Area in Makati became a hub of cutting-edge technology and interactive games from October 5-8 as LG unveiled its LG CordZero™ PopUp booth. Located at the bustling Glorietta Palm Drive, the event witnessed a fusion of technology, fun, and celebrity presence.

LG CordZero™ PopUp booth

During the weekend-long event, LG Brand Ambassador Cristalle Belo-Pitt graced the LG CordZero™ PopUp booth, accompanied by LGEPH Product Director for Home Appliances, Mr. Jun Lee, and Product Marketing Manager Ms. Alyssa Alipio. The trio gave an enthusiastic crowd a detailed look into the LG CordZero™ lineup. Alongside LG CordZero™ vacuum cleaners, other hallmark products, such as the Objet French Door InstaView Refrigerator, Objet WashTower™, Objet NeoChef™ Microwave Oven, LG Styler, OLED Pose, and XBoom XL7S, also took the center stage.

LG NeoChef Microwave Oven, LG Styler, LG Objet WashTower™, LG Objet Pose TV

Highlighting the strategic partnership between LG and Lock&Lock, the LG Objet French Door InstaView Refrigerator was smartly filled with Lock&Lock products. This combination was more than just for show – it was cleverly integrated into the LG InstaView Knock & Guess Game.

The event was packed with fun-filled activities for all ages. Over 60 mall-goers engaged in the LG Objet WashTower™ Sorting Game, and the LG InstaView Knock & Guess Game saw enthusiastic participation. The media presence was also noteworthy. On the day with Cristalle Belo-Pitt, over 50 media representatives were present, keenly absorbing the LG CordZero™ showcase and other innovative LG products.

Cristalle Belo-Pitt with the LG InstaView Objet Refrigerator

Two fortunate attendees of the #LGCordZeroPopUp Post, Selfie & Share contest will soon become proud owners of the LG CordZero™ A9N-Max and LG PuriCare™ 360 HIT, respectively.

Helping out with the event were partner dealers Abenson, Anson's, and SM Appliance. Strategically located around the Glorietta area, they generously provided promoters from October 5-8, ensuring smooth interactions and demonstrations.

Cristalle Belo-Pitt with LG CordZero™ All-in-One Tower

LG CordZero™ vacuum line

In line with the product showcase, the featured appliances will have special promotions. Select dealers nationwide are offering good deals and discounts. For those looking for a refrigerator upgrade, the state-of-the-art Objet French Door InstaView Refrigerator is now available at select Anson's branches across the country.

LGEPH Product Director for Home Appliances Mr. Jun Lee wrapped up the event by reiterating how the LG CordZero™ is perfect for the Philippines. “We recognize that for Filipino households, cleaning is a daily essential, and everyone seeks the best value. With the LG CordZero™, we are proud to present the pinnacle of innovation and technology designed to enhance our customers' daily lives.”

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.lg.com/ph for products and services or follow their social media channels (@lgphilippines) on Facebook, Instagram, Tiktok and Youtube.

To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/.

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Redefining Laundry Room Aesthetics and Performance with LG’s Objet WashTower™

LG, a global leader in home appliances, proudly introduces the Objet Collection, a revolutionary line of tailored home appliances that breaks boundaries between cutting-edge technology and designer aesthetics. Elevating the concept of home appliances to a whole new level, this collection showcases a modern, minimalist design language, effortlessly harmonizing with any indoor environment.

The LG Objet Collection redefines the traditional role of home appliances by embracing a fusion of functionality and sophisticated design. Featuring a captivating range of luxurious materials and subtle, refined colors, customers can now create personalized combinations that mirror their unique personalities and complement their existing décor.

With a perfect blend of elegance and functionality, the LG Objet WashTower™ presents an all-in-one laundry solution that incorporates a myriad of distinctive features and state-of-the-art technologies, poised to transform your laundry experience completely.

Combining aesthetic appeal and practicality, the LG Objet WashTower™ features a sleek one-body design that elevates the style of any laundry room. Its compact size, measuring 660mm x 600mm x 1655mm (L x W x H), maximizes space efficiency without compromising performance. The center control panel provides easy access to both the washer and dryer controls, making laundry management a breeze.

With Smart Pairing™ technology, the LG Objet WashTower™ intelligently syncs the washing and drying cycles, ensuring optimal results with just a press of a button. Additionally, the Prepare to Dry feature allows you to complete the entire washing and drying process in as little as one hour for small loads, saving you valuable time and effort.

Powered by AI Direct Drive technology, the LG Objet WashTower™ adapts to your laundry needs by automatically sensing the most suitable washing pattern to handle your clothes with care. This intelligent system guarantees exceptional cleaning performance while preserving the quality and longevity of your garments.

The LG Objet WashTower™ is equipped with TurboWash™ 360, a feature that ensures thorough cleaning in minutes without compromising fabric protection. The DUAL Inverter Heat Pump™ Dryer offers energy-saving drying capabilities, while the Auto Cleaning Condenser eliminates the hassle of maintenance with its self-cleaning functionality.

Seamlessly integrate your laundry routine into your connected lifestyle with the LG ThinQ™ app. With just a tap of a button, you can start your washing and drying cycles from anywhere, giving you the freedom to control your LG Objet WashTower™ remotely.

Quiet, Reliable, and Long-Lasting: The LG Objet WashTower™ features the Inverter Direct Drive Motor, known for its reliability, low vibration, and quiet operation. This motor is backed by a 10-year warranty, providing you with peace of mind and assurance of long-lasting performance. The DUAL Inverter Heat Pump™ also comes with a 10-year warranty, guaranteeing energy efficiency and durability.

"We are thrilled to introduce the LG Objet WashTower™, a groundbreaking laundry solution that seamlessly combines style, intelligence, and performance," said Mr. Sungjae Kim, LG Electronics managing director. "With its innovative features and state-of-the-art technologies, this product will transform the way consumers approach laundry care, offering them unmatched convenience, efficiency, and an elevated sense of style. We understand that discerning customers seek not only cutting-edge technology but also products that align with their individual tastes and style. With the Objet Collection, we are offering an unparalleled opportunity to seamlessly integrate state-of-the-art appliances into the fabric of their homes."

As a testament to LG's commitment to innovation and global appeal, the Objet Collection is set to redefine the future of home appliances. It sets the stage for a new era where customers can enjoy the perfect marriage of functionality, design, and self-expression, all embodied in the LG Objet Collection.

The LG Objet WashTower™ will be available for purchase at authorized dealers, Abenson, Addessa, Anson’s, Electroworld, Megasavers (Tarlac Mac), Savers Appliances, SM Appliance Center, Solidmark, Western Appliances, and LG's Official Flagship Stores in Lazada. For more details, follow @LGPhilippines on Facebook, Instagram and Tiktok.

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