LG Philippines Inaugurates New HQ at Arcovia City

(From L-R) Megaworld First Vice President, Mr. Roland Tiongson, Pasig Police Station Chief, Col. Hendrix Mangaldan, LG Asia Regional CEO, Mr. Jaesung Kim, LG Philippines Managing Director, Mr. Nakhyun Seong, LG Philippines CFO, Mr. Hongsuk Chang

LG Electronics Philippines officially inaugurated its new office at the 15th and 16th floors of One Paseo building last April 22, 2025 in Arcovia City, Pasig, after over 35 years into local operations from its first office in Brgy. Maybunga, Pasig. Over the years, LG has been at the forefront of bringing innovation and cutting-edge technology to Filipino homes and businesses. The new office represents not only a fresh start but a continued commitment to excellence, ensuring that LG remains a leader in the industry while providing a better work environment for both its employees and partners.

Life’s Good caravan parked outside their new office in Arcovia, offering a warm welcome and a peek at LG’s latest innovations

The new office in Arcovia City includes open-concept workspaces to promote collaboration and creativity, as well as modern tools and technologies to support productivity and employee well-being. The office houses a showroom where employees and visitors can explore the latest LG products and technologies, a spacious auditorium optimized for presentations, seminars, and events, as well as a well-appointed cafeteria that offers a relaxing space for employees to enjoy meals and unwind.

LG Philippines team proudly presenting their spacious Arcovia office lobby

LG employees also get to enjoy floor length windows, providing employees with a 360° view of the city and nearby mountain ranges. In designing an office with the employee’s well-being in mind, LG hopes to set an example in staying true to its brand promise as a Smart Life Solutions company: that Life’s Good, right from its new home.

The day was filled with activities for LG’s employees, which included a photobooth,and a pouch customization booth where they designed personalized canvas pouches as souvenirs. LG’s new neighbors also enjoyed a supply of free drinks found in LG refrigerators that were stationed at One Paseo’s lobby, provided by LG’s brand partners — Locally, Milkis, and Chingu Cafe.

Ending the day on a high was LG’s collaboration with the 107.5 Wish Bus, which made a special stop right outside the new office for LG and their new neighbors in Arcovia City. Special performances were made by artists Earl Generao and Arra San Agustin for the crowd to enjoy. The event was a perfect blend of entertainment and community spirit, making it a memorable part of the day.

Wish Bus dropped by Arcovia City, sharing optimism and the Life’s Good message to nearby offices

The event was attended by LG Philippines Managing Director Nakhyun Seong, CFO Hongsuk Chang, and LG’s Regional CEO for Asia Pacific Jaesung Kim, who joined employees and partners in celebrating this milestone. “LG Philippines has called its previous office 'home' for over 35 years, and it was the employees, as well as their dedication and hard work, that truly made it special,” said Nakhyun Seong, Managing Director of LG Philippines. “This new space not only aligns with LG’s global reputation for innovation and Smart Life Solutions.” Mr. Nakhyun Seong continued.

LG Philippines Managing Director, Mr. Nakhyun Seong, acknowledging the team’s dedication while emphasizing the new office’s role in advancing technology for the benefit of the Filipino people

“It also honors our past while inspiring continuous innovation that benefits LG’s local employees. As a company committed to making a positive impact and creating lasting value, we also aim to empower our employees to leverage advanced Korean technology to ultimately support the growth and development of the Filipino people, contribute to the country’s progress, and make ‘Life’s Good’ a reality for our customers, shaping a brighter future for all.”

LG Philippines Team in front of their new office at Arcovia City

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Ready to Launch Your Own Laundry Business? With LG Commercial Washers, You'll Have the Power to Start Strong

With the growing demand for quick and convenient services, laundromats have become a popular choice for busy individuals in both urban and rural areas. Limited space in homes, along with the increasing need for accessible laundry solutions, has led more people to rely on self-service laundromats for efficient laundry options that fit their fast-paced lifestyles. To meet this demand, entrepreneurs like Joy Gadrinab of Skilcraft Sales Corporation turn to LG Commercial Washers, known for their durability, efficiency, and smart technology, helping laundromat owners stay ahead.

Joy Gadrinab, Founder of Skilcraft Sales Corp.

As one of the pioneers in self-service laundromats in Mindanao, Joy shares how LG Commercial Washers have played a crucial role in her business’s growth. From overcoming initial challenges to expanding her operations, she credits LG for its reliability and performance in supporting her long-term success. As the founder of Skilcraft Sales Corporation, Joy leveraged her background as a Chemical Engineer and her experience in industrial maintenance to diversify into selling LG Commercial Laundry Machines. Her technical expertise and entrepreneurial spirit have been key in driving the success of her laundromat business.

Every business journey begins with a challenge. And for Joy, launching Splash Coinwash Laundry under Skilcraft Sales Corp. was no exception. What started as a simple observation turned into a thriving business opportunity just by filling a gap in the market. “We started Splash Coinwash Laundry because there were no laundromats in our area, especially the self-service kind of laundromats, only traditional laundromats,” she shared. Recognizing the potential, she and her team took a leap of faith. “We saw an opportunity and became the first to introduce LG Commercial Laundry Machines in our area. It was even coin-operated at the time.”

Laundry Lounge, Iligan City

“Our main setback was our startup capital,” Joy admitted. But instead of letting it hold them back, they took a smart, strategic approach. “We overcame this setback by starting with 2 sets of machines and slowly reinvesting our income to add more sets of machines until we managed to open more branches.” Through patience, perseverance, and a clear vision, what started as a small operation steadily grew into a thriving business. Today, all Splash Coinwash branches have been renamed to Laundry Lounge, with 6 fully operational lounges in Cagayan de Oro City, Opol, El Salvador City, Iligan City, Talisay City, and Cebu City. A 7th branch is nearly finished in Tres de Abril, Cebu, while expansion continues with upcoming lounges in Surigao City, Pagadian City, and Lapu-Lapu City.

Joy believes that starting a laundry business offers great potential for growth and income. “We chose to open a laundry business, because we felt that it was very profitable and very easy to manage. We have always wanted to start the laundry business, and up until now we are still enjoying the business and our benefits. We are also lucky to become LG Commercial Laundry dealers,” she shared.

Why LG Commercial Washers?
From the beginning, Joy and her team knew they needed reliable, high-quality machines to ensure long-term success. “We have always thought of LG as the best value brand at the time, and we have always seen LG as the superior brand when it comes to quality.”

LG Giant Max

Their confidence in LG has only grown stronger over the years. “The durability of LG has stood the test of time in our laundromats for over a decade. In fact, the original machines we had when we started our laundromats are still in good condition until now.”

LG Giant C Washer

Beyond durability, LG machines have helped maintain high laundry standards while also streamlining operations. “Not only is the quality of the machines themselves good, but the quality of the laundry is very high. Our customers have been with us for years, and we are very happy that these customers are also enjoying the benefits of our newer machines: The LG Onyx C Max Models,” Joy shared. “These new machines are also easier for us to monitor, due to the new smart solution features these machines bring.”

Advice for Aspiring Laundry Business Owners
For those looking to start their own laundromat business, Joy emphasizes the importance of investing in the right machines. “The best advice we can give to any aspiring laundry shop owner is that the machines are your business partner.”

Laundry Business Seminar at Laundry Lounge Carmen, Cagayan de Oro City

“They do your service, and they satisfy the needs of your customers; and finally, the machines are the foundation of your business; so you have to treat these machines well,” Joy emphasized. She believes choosing a proven, high-quality brand makes all the difference—one that can support long-term success. “So you have to choose the brand that has stood the test of time. This is why we trust LG.”

Building a Future with LG
With multiple branches and years of experience, Laundry Lounge continues to thrive, proving that the right equipment plays a key role in long-term success. Joy remains confident in the brand that has supported their journey from the start. “So you have to choose the brand that has stood the test of time. This is why we trust LG.”

Laundry Lounge, Carmen, Cagayan de Oro City

LG's durability, innovation, and commitment to quality have been integral to the success and growth of Laundry Lounge—proving that the right equipment can truly make a difference, because Life’s Good when your business thrives with a brand you trust.

As more people seek convenient laundry services, entrepreneurs across the country are turning to LG to build future-ready laundromats. With reliable performance and innovative features, LG provides a solid foundation for businesses to grow.

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

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Your Clothes Deserve Better: Smarter Fabric Care Powered by LG Washers & LG Styler

LG Washers deliver powerful, efficient cleaning while protecting the fabrics you love

Style is a form of confidence and self-expression, and how you look after your clothes reflects that. LG Washers and the LG Styler provide smart, efficient support that keeps every piece fresh, soft, and well-maintained — because you are at your best with the clothes you wear. Just like how intention and effort go into curating a style, LG makes sure your clothes get the care they deserve.

1. Effortless Care for Clothes That Matter
Keep your extra special clothes looking as good as the moments you cherish with the 15/8KG Front Load Combo Washer Dryer with TurboWash 360°, which delivers a deep yet gentle clean. AI Inverter Direct Drive™ protects fabric quality, while the 10KG Dual Inverter Heat Pump Dryer prevents shrinking and damage with low-temperature drying, so your favorite pieces stay just the way you remember them.

LG 15/8KG Front Load Combo Washer Dryer with TurboWash 360° and 10KG Dual Inverter Heat Pump Dryer

2. Reliable and Practical for Every Household
For those who value practicality and reliability, the 15KG Twin Tub Washing Machine with Roller Jet Pulsator scrubs away dust and mites for a deep clean. The Roller Jet Pulsator adds extra friction for a more thorough wash, while Wind Jet Dry technology reduces moisture, so clothes come out ready to wear and the tub stays fresh. For lighter loads, the 12KG Twin Tub Washing Machine with Roller Jet Pulsator is also available.

12KG Twin Tub Washing Machine with Roller Jet Pulsator

3. Smart Solutions for Small Spaces
Maximize your laundry space and power with stackable and versatile options. Designed to fit in compact areas, the 8KG Top Load Washing Machine with Low Water Pressure Valve and 8KG Top Load Washing Machine with Turbo Drum deliver a thorough wash with Punch+3 technology, mixing laundry up and down for even cleaning. Built to last, these washers let you schedule your laundry up to 24 hours in advance for added convenience.

8KG Top Load Washing Machine with Turbo Drum

4. Smart and Gentle Washing Without the High Cost
LG’s Smart Inverter Technology makes laundry smarter by efficiently controlling energy use. The 7.5KG Top Load Washing Machine with Smart Inverter Motor and 9KG Top Load Washing Machine, Smart Inverter adjust wash power to match the load size, giving your clothes a deep clean without wasting energy. Got bigger loads? The 11KG Top Load Washing Machine, Smart Inverter handles heavy fabrics and busy laundry days with ease.

LG 11KG Top Load Washing Machine, Smart Inverter 

5. Power in Style and Care
When it comes to delicate fabrics and designer pieces, the right washer matters. The 10KG LG Smart Inverter Washing Machine and 7KG Top Load Washing Machine with Smart Inverter Compressor adjust wash patterns based on fabric type for gentle yet effective cleaning. Smart Motion creates optimized motions for better results. The LG Styler provides effortless refreshment and sanitization for your treasured pieces with speed and efficiency. With its TrueSteam™ technology ensures better hygiene by reducing wrinkles, odors, allergens, and bacteria for fresher clothes — all with LG’s stylish and durable design that makes laundry easy.

LG 10KG LG Smart Inverter Washing Machine with LG Styler

Your clothes are more than just fabric — they’re an extension of you. The attention you give to them reflects how you present yourself to the world. With LG Washers and the LG Styler, you're giving your clothes the care they truly deserve. Smart technology and thoughtful design ensure that every piece stays fresh, soft, and well-maintained, so you can step out with confidence every day. Because when your clothes look good, you feel good — and Life’s Good when every clothing piece stays at its best.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

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LG’s Innovative Refrigerators Took Center Stage, Featuring Advanced Ice-Making Technology and Smart Features

Featuring advanced cooling technology and the innovative Auto Ice Maker with the Spaceplus™ Ice System, keeping ice readily available while optimizing freezer space for enhanced convenience and refreshingly cool drinks anytime.

LG took over the Bonifacio High Street Amphitheater in Taguig for a day of exciting activities, cool innovations, and, of course, plenty of ice! The main attraction? LG’s latest refrigerator lineup, featuring the Auto Ice Maker, which guarantees you'll always have ice ready for your next get-together.

 
The day kicked off with an exclusive program for the media, where Mr. Nakhyun Seong, LG Philippines Managing Director, shared his excitement about the event and introduced the new refrigerator lineup.

LG Philippines Managing Director, Mr. Nakhyun Seong, delivering his welcome remarks

“LG’s newest refrigerator lineup that comes with the auto ice maker – designed for fresh food, cool drinks, and smarter living. This innovation brings convenience and efficiency to your home." he said. "We are committed to making life better, and we are excited to share this with you today. We hope you enjoy the event and experience the future of refrigeration with LG."

Mr. Jillian Yap, Product Manager for Refrigerators, took the stage and delved into the features that set LG refrigerators apart.

Product Manager for Refrigerators, Mr. Jillian Yap, showcasing the Auto Ice Maker as the main feature  of the new LG Refrigerators

“The LG Auto Ice Maker is designed to make life easier by providing a steady supply of ice whenever you need it,” Mr. Yap explained. “It’s all about adding convenience to your daily routine, whether you're hosting friends or just relaxing with a cool drink after a busy day.”

The main attraction of the event was LG's Auto Ice Maker feature, present in all the latest refrigerator lineup, with the French door models delivering up to 96 ice cubes a day.

LG Refrigerators' Auto Ice Maker

The LG 23.8 cu.ft French door refrigerators are designed for everyday convenience. They also come with Linear Cooling™ and Door Cooling™ to keep food fresh longer. TheInstaView™ feature found on one of the two models stands out by allowing you to check inside without opening the door, as well as Hygiene Fresh+, the latest generation of LG’s feature that absorbs odors and keeps bacteria at bay.

LG 23.8 cu.ft French Door with InstaView Refrigerators

The LG 12.7 cu.ft bottom freezers feature a sleek flat door design, making them ideal for modern kitchens. Their compact size offers premium features like Multi-Air Flow, a Fresh Zone, and a Deodorizer. The Prime Silver and Black Mirror finish variants come with Hygiene Fresh for lasting freshness. Meanwhile, one model comes with the InstaView™ feature.

LG's 12.7 cu.ft Bottom Freezers, rightmost with InstaView

The LG 17.4 and 14.9 cu.ft top freezer designs come with practical features such as Water Dispensers for everyday convenience. Meanwhile, the Spaceplus™ Ice System saves shelf space, ensuring you always have ice for entertaining and more room for storage.

(L-R) LG Top Freezers (11.9 cu.ft, 12.7 cu.ft, 14.9 cu.ft, and 17.4 cu.ft

Completing the lineup are the LG 12.7 and 11.9 cu.ft top freezers with advanced Deodorizing Filters to keep odors at bay, offering smart cooling solutions while maintaining a fresh environment.

All models can be easily controlled via the LG ThinQ App, allowing you to adjust settings, monitor performance, and receive maintenance alerts right from your phone — making life at home smarter and more convenient. Designed to fit seamlessly into any lifestyle, these new lineups will be available soon to bring innovation and ease to every home.

Mom and actress Dimples Romana and mixology expert, Ian Libang joined by some members of the media during the mixology session featuring ice from the LG Auto Ice Maker

Ms. Dimples Romana, actress and a dedicated mom, joined Ian Libang for a mixology session to showcase how easy it is to make refreshing drinks with LG’s Auto Ice Maker. Together with some members of the media, they demonstrated the art of crafting mocktails with precision, using the steady supply of ice from LG’s innovative feature.

Dimples Romana with the newly launched French Door Refrigerators

Dimples shared her excitement about the Auto Ice Maker during the demo. "I’m sure these drinks will be a hit! With LG’s Auto Ice Maker, I’ll always have ice ready—it’s so convenient and makes preparing drinks so much easier,” she said. She also highlighted how the Auto Ice Maker has made a difference in her daily routine. "It’s such a game-changer, especially when hosting or just enjoying a quiet night at home. Having ice ready anytime means less hassle and more time to enjoy with family and friends.”

Media and VIP attendees had the chance to taste a selection of expertly crafted mocktails using recipes especially developed by Ian Libang for the event.. The tasting experience highlighted the difference ice makes in the overall beverage experience, giving everyone a firsthand look at how LG’s innovative technology makes something as simple as ice making all the more convenient and easy.

Mixology expert Ian Libang, demonstrates drink recipes to the audience

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, shared his gratitude and excitement for the event’s success.

LG Philippines Product Director for Home Appliances, Mr. Jun Lee, delivering his closing remarks

"Today marks a significant milestone as we introduce the LG Refrigerator with an Auto Ice Maker, reflecting our commitment to innovation and excellence." He also thanked everyone for their support, saying, "We truly appreciate the collaboration from our partners and media—this is just the beginning. We’re excited for more opportunities to connect, engage, and showcase what’s next." Mr. Lee closed with a hopeful note, "Let’s continue building something extraordinary together. Life’s Good when innovation meets everyday convenience."

The excitement continued as the gates reopened to the consumers, to explore the new LG refrigerator lineup. The afternoon highlight was another mixology session by Libang who teamed up with LG and brand partners Chingu Cafe, Milkis, and Locally to teach guests how to whip up refreshing cocktails. The crowd was fully engaged, learning fun tricks to elevate their next gathering with refreshing cocktails in an interactive session that perfectly matched the event's chill vibe.

Brand partners Chingu Cafe, Locally and Milkis brought extra flavor and fun to the event

The experience zones gave everyone a chance to get hands-on with the latest models and discover standout features like the Auto Ice Maker. Adding to the excitement, lucky winners took home sleek and stylish LG appliances from the raffles.

Ready to take your drinks to the next level? Check out LG’s latest refrigerators and experience the power of premium ice-making — perfect for creating refreshing drinks and elevating your hosting game. Life’s Good when it’s cool — with LG bringing the chill to every home. Whether it’s unwinding after a long day or hosting an ice-cold gathering with friends and family, LG makes every moment more refreshing. Here’s to cooler days, chilled drinks, and unforgettable moments with the ones who matter most.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph/refrigerator/all-refrigerator/ for more information.

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Ice Made Cooler: LG Refrigerators Are Ready to Turn Up the Cool at BGC

Cool down and check out LG’s latest refrigerator lineup

on Saturday, March 22 at the BHS Amphitheater, BGC,

featuring the Auto Ice Maker, fresh storage solutions, and smart technology

Get ready for a whole day of experiences packed with exciting activities as LG brings the cool factor this Saturday, March 22, 2025, at the Bonifacio High Street (BHS) Amphitheater with the highly anticipated launch of its latest refrigerator lineup. It’s an event you won’t want to miss!

LG Electronics, known for redefining modern home living, will introduce its newest refrigerator lineup, designed to make life at home more convenient and refreshing. Making a fresh impression is the innovative Auto Ice Maker feature, ensuring you’ll always have ice on hand — perfect for warm days and spontaneous get-togethers. These new models are sure to upgrade your hosting game and keep the vibe chill — whether you’re mixing drinks or winding down with friends.

Get an up-close look at the Auto Ice Maker Zone, where LG experts will walk you through the impressive lineup and demonstrate how this smart feature keeps a steady supply of ice ready to serve for any occasion. Catch an exclusive product presentation showcasing LG’s latest models in action, with actress and mom, Dimples Romana, showing how LG Refrigerators make staying cool effortless with ice on demand.

The fun won’t stop there — more exciting activities await. Learn how to craft refreshing drinks like a pro with beverage expert Ian Libang — perfect for impressing guests at your next gathering. After shaking things up at the mixology session, drop by the Refreshment Zone for interactive games and challenges at partner booths. Complete tasks for a chance to win LG appliances.

Experience ‘Ice Made Cooler’ with LG’s latest refrigerator lineup on Saturday, March 22, 2025 from 10:00 AM to 10:00 PM at the Bonifacio High Street (BHS) Amphitheater, Bonifacio Global City, Taguig! Life’s Good with smarter solutions, and cooler vibes.

For more event updates, like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

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Turn Ideas into Action: Submit Your Entries for the 2025 LG Ambassador Challenge

Building on its strong commitment to driving positive change in communities since 2022, LG is excited to announce that entries for the 2025 LG Ambassador Challenge have officially opened on March 13, 2025. Led by LG Philippines in partnership with Korean Food for the Hungry International (KFHI), and Community Chest of Korea (CCK), this global program reflects LG’s dedication to empowering local communities and supporting sustainable growth.

The LG Ambassador Challenge is all about working together to make a real difference. It encourages individuals, groups, and organizations to come up with innovative ideas that can solve important social issues and improve lives. Since its launch, the program has empowered local changemakers by providing financial support and resources to help bring their projects to life, making a lasting impact on communities.

Originally launched in Bangladesh in 2017, the LG Ambassador Challenge has grown across Asia, encouraging individuals and organizations to propose solutions for key societal issues. The program provides financial grants to selected projects, empowering changemakers to drive meaningful and sustainable change in their communities.

The LG Ambassador Challenge has also delivered outstanding results since its local launch in the Philippines. In 2024, the Life's Good Library On the Go visited seven barangays in Nagcarlan, Laguna, offering learning opportunities to children in underserved communities with limited access to education and structured learning. The children and teachers also received free eye checkups from a local optometrist. Previous winning programs include the 2023 winners—Life is Good, When Life Has Light in Calauan, Laguna which installed solar-powered light posts that contributed to the community’s safety and security. Paliparan Community Livelihood in Dasmariñas, Cavite enabled housewives and out-of-school youth with a means of support for their families. Flowing Water for Growing Future in Lawaguin, Laguna—provided potable water which continues to make a positive impact by improving lives and empowering communities. The 2022 winners include Ride for Hope by Bahay Aruga in Quezon City, which provided ambulance transport for children cancer patients, and Roof for Siargao by Red Charity Gala, which supported home reconstruction after thousands were left homeless during the Typhoon Odette in December 2021.

This year, LG, KFHI, and CCK are focusing on key areas that can create meaningful change:

• “No Poverty” - End poverty in all its forms everywhere
• “Quality Education” - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
• “Climate Action” - Take urgent action to combat climate change and its impacts.

By making use of LG's products and technology, participants have the opportunity to develop practical solutions that can make a lasting, positive impact on their communities.

Interested applicants can simply submit the items below.

All project entries shall include the Entry Form Format which you can also download here or visit https://bit.ly/2025LGACEntryForm.

Email Subject: LG Ambassador Challenge - (Project Entry Name and Location)
Name:
Designation:
Organization:
Telephone Number:
Mobile Number:
Email Address:
Program location:
Project description:
What is the biggest social problem in your community and how can it be resolved?
Why should LGE and KFHI select your project:
Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s

Submit the digital format entry in not more than 20MB to email address: joaquin.espiritu@lge.com

Mr. Nakhyun Seong, Managing Director of LG Philippines, expressed his excitement for the upcoming program: "The LG Ambassador Program reflects our ongoing commitment to the 'Life's Good' philosophy. It’s an honor to support Filipino changemakers who are working hard to uplift their communities. Through this program, we aim to embrace new ideas, support innovative solutions, and create a lasting positive impact on Filipino lives.”

Take the first step toward creating a lasting impact — be part of the change and help make Life's Good for your community. Submit your entries today and turn your ideas into meaningful action!

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A Masterpiece on a Masterpiece: LG TVs Amplify the Viewing Experience with Advanced Display Technology at Art Fair Philippines 2025

LG Electronics, a proud exhibit partner, brought a fresh perspective to Art Fair Philippines 2025 with its cutting-edge TV displays. As one of the country’s premier art events, the fair continued to push creative boundaries in its new home at Ayala Triangle in Makati City last February 21-23, 2025. It offered an even more immersive space where art and technology merged, amplifying the creative storytelling of the best Philippine contemporary arts.

Beyond Displays: A Tech-Infused Art Experience

The stunning LG OLED C4 captivated art enthusiasts with its vibrant welcoming display upon entrance, while the LG StanbyME displayed interactive maps and essential event details, which served as a guide for a smooth and enriching journey through the fair.

At the heart of the tour was the TLYR Collective Gallery, a dynamic group of creatives redefining contemporary art by merging technology, culture, and creativity. From curating blockchain-based art to pioneering new approaches that seamlessly integrate digital and traditional mediums, they continue to push artistic boundaries. Artworks by dedMan, Ericson Calibo, James Fowler, and other visionary artists were brought to life on LG’s advanced OLED G4 and C4 screens, ensuring unmatched clarity, precision, and depth.

Their works embody a deep contemplation on life, merging technology and artistic expression to craft thought-provoking pieces. Through the fusion of reality and abstraction, a distinct visual language took shape, delving into personal conflicts and environmental observations. The theme of construction and decay evoked both fragility and transformation, layering each piece with profound meaning—an approach that LG OLED’s technology captured with exceptional detail and nuance.

Partnering with TLYR Collective this year, LG took digital and contemporary art appreciation to the next level, elevating each masterpiece with exceptional depth and vibrancy through its industry-leading OLED displays. The LG OLED C4, powered by the α9 AI Processor Gen7, refined every detail with transformative yet life-like precision, while AI Brightness Control adapted to the ambient lighting of the venue, ensuring crisp and clear visuals. Its Brightness Booster enhanced clarity with an improved Light Boosting Algorithm, and with self-lit OLED 4K technology, the colors appeared richer and more vibrant, staying true to the artist’s vision.

Meanwhile, the LG OLED G4, featuring a sleek One Wall Design, seamlessly integrated into the gallery space, putting the focus solely on the art. Equipped with the α11 AI Processor, AI Noise Reduction, and AI Super Resolution, it fine-tunes resolution which delivers breathtaking clarity. Its enhanced Light Boosting Algorithm and Light Control Architecture elevated the brightness of the artwork by 150% and made every detail stand out.

More LG TVs were positioned across key areas in Tower 1 and Tower 2, displaying an interactive map and providing essential event information to enhance the visitor experience.

LG provided two LG OLED Posé units for The Talks Hall, supporting Art Fair Philippines' mission to engage a wider audience in contemporary art through meaningful discussions. With its soft, rounded edges and muted beige fabric finish, Posé seamlessly blended into the space, creating an inviting setting for insightful conversations. Beyond a display, it transformed into an elegant frame, showcasing curated visuals that enriched the experience. Its self-lit OLED technology with Brightness Booster ensured vivid colors and fine details, enhancing presentations by esteemed speakers. Among the notable speakers were Dir. Jeremy Barns of the National Museum of the Philippines, who shared insights on Sustaining Heritage and Contemporary Legacies: A National Museum Perspective, and Ambeth Ocampo, who explored the life and work of Fernando Zóbel through archival images, offering a deeper understanding of the artist-patron’s intellectual curiosity and artistic journey.

Committed to expanding artistic engagement, Art Fair Philippines co-founders Trickie Colayco-Lopa, Lisa Ongpin-Periquet, and Geraldine “Dindin” Araneta continuously reimagine the fair, introducing fresh and innovative experiences each year. More than just a platform for contemporary art, their vision fosters meaningful connections between artists who are new to the scene and those with established careers. This year, the fair takes a broader scope by welcoming not only local artists but also international artists and galleries, creating a richer exchange of ideas and perspectives. Through thoughtful curation and dynamic collaborations, Art Fair Philippines continues to evolve, strengthening its role as a vital space for artistic dialogue and cultural appreciation.

Aligning with this vision, LG Philippines partners with Art Fair Philippines 2025 to further enrich artistic engagement and drive the evolution of art. "Seeing technology seamlessly complement artistic expression reaffirms our belief that innovation isn’t just about advancement—it’s about elevating experiences," said Mr. Nakhyun Seong, LG Philippines Managing Director. "We at LG Philippines are truly honored to be this year’s exhibit partner at Art Fair Philippines 2025. We’re grateful for the opportunity to empower artists, ensuring their vision is not only seen but truly felt—bringing greater depth, clarity, and emotion to every piece, and allowing audiences to connect with art in more meaningful ways."

Adding to the celebration of creativity, Jaime Gusto Zobel de Ayala, Chairman of Ayala Corporation, was also seen posing alongside the stunning LG OLED display.

As the world’s No.1 OLED TV brand for nearly 12 consecutive years, LG ensures that each masterpiece is displayed with unmatched depth, color accuracy, and brilliance—a masterpiece presented on a masterpiece, perfected by time-honed expertise. With a deep commitment to the arts, LG continues to empower creativity and innovation, providing advanced display technology that brings artistic visions to life. LG continues to embody its belief that Life’s Good when art and technology come together to inspire, engage, and enrich communities.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

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LG Triumphs at 60th Anvil Awards for Bridging Art and Technology with OLED TVs at the National Museum of the Philippines

L-R: Mr. Jorell Legaspi, Deputy Director of the National Museum of the Philippines; Mr. Nakhyun Seong, LG Philippines Managing Director; Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

LG Electronics Philippines received a prestigious recognition at the 60th Anvil Awards for its campaign, "LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts." The campaign won a Silver Anvil in the Public Relations Tools (Special Events) category, celebrating its innovative approach to blending technology and culture.

LG Electronics Philippines receives Silver Anvil for Public Relations Tools (Special Events) category

In May 2024, LG collaborated with the National Museum of the Philippines to honor the 140th anniversary of Juan Luna's iconic painting, Spoliarium. As part of the initiative, LG donated its cutting-edge OLED AI TVs, equipped with the advanced α11 AI Processor to enrich visuals and provide deeper historical insights, revolutionizing how visitors experience cultural artifacts.

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

The success of the campaign was made possible through the strategic expertise of M360 PR+Activations Agency, which played a pivotal role in the creative conceptualization and seamless execution of the project. From shaping the narrative to orchestrating impactful storytelling, the agency ensured that LG’s cutting-edge OLED technology was not just showcased but also meaningfully integrated into the cultural experience. M360 PR+Activations also curated an engaging launch event, bringing together key media partners who amplified the campaign’s reach. Beyond the launch, museumgoers experienced firsthand how innovation enhanced their appreciation of Juan Luna’s Spoliarium, solidifying LG’s role in bridging technology and heritage.

Mr. Nakhyun Seong, Managing Director of LG Philippines, shared his thoughts on the achievement, stating "At LG, supporting the arts and culture is an integral part of what we do. We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation, we hope to provide a deeper appreciation of Filipino artists’ works while creating an immersive and interactive experience for all visitors."

National Museum of the Philippines Director-General Jeremy Barns, CESO III, expressed his appreciation for the initiative, stating: “At the National Museum, we are always looking for new ways to enrich how visitors engage with our cultural treasures. This collaboration with LG Electronics is a perfect example of how technology can deepen historical appreciation. Through LG’s OLED AI TVs, we are able to offer a more immersive and enlightening experience for all who come to see Juan Luna’s Spoliarium and other masterpieces.”

The Anvil Awards, organized by the Public Relations Society of the Philippines, recognizes exemplary public relations campaigns and tools that showcase innovation and excellence. LG's campaign stands out as a remarkable example of how modern technology can elevate the appreciation of historical and cultural treasures.

This award highlights LG's commitment to cultural preservation, setting a benchmark for future collaborations between technology and the arts.

As LG enters its 12th year with OLED in 2025, the tech company hopes to continue to lead in the technology, break new ground, as well as push the boundaries of entertainment. LG perseveres and takes pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and mission of creating a better life for all through smart life solutions, here in the Philippines and around the world.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and Tiktok and visit www.lg.com/ph for more information.

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LG OLED Becomes the Digital Canvas for Philippine National Artist Benedicto “BenCab” Cabrera at the BenCab Museum

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera
with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

In a groundbreaking collaboration, LG Philippines and National Artist for Visual Arts Benedicto “BenCab” Reyes Cabrera have joined forces to bring advanced OLED technology to the BenCab Museum in Tuba, Benguet. This partnership redefines how art is experienced, introducing a cutting-edge digital platform for Filipino creativity.

A Seamless Fusion of Tradition and Innovation
The lobby of the BenCab Museum now greets visitors with the LG OLED Posé, a 55-inch masterpiece of design and engineering. Its self-lit OLED technology, vibrant colors, and the α9 Gen5 AI Processor 4K make it an elegant stage for showcasing digital art. Wrapped in muted beige fabric with soft lines, the Posé blends effortlessly with the museum's modern aesthetic, setting the tone for an immersive visual journey.

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera
with the LG OLED 55” Posé at the BenCab Museum’s reception hall

In the Larawan Hall, the LG OLED evo AI G4 transforms the way art is presented. Its advanced α11 AI Processor and Brightness Booster Max reveal intricate textures and vivid colors with breathtaking clarity, perfectly adapting to the room's lighting. The One Wall Design seamlessly integrates with the hall’s curated display, making the TV a stunning centerpiece for traditional and contemporary Filipino artworks alike.

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera
with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

A Shared Vision: Honoring Filipino Creativity
LG Philippines’ Managing Director, Mr. Nakhyun Seong, expressed pride in this collaboration: “At LG, we believe in empowering artists to push boundaries. By integrating OLED technology, we’re creating opportunities for a new kind of digital art, bridging the gap between tradition and innovation.”

BenCab echoed this sentiment, saying, “LG’s OLED TVs open new avenues for presenting art in ways that resonate with modern audiences. This partnership enhances the museum’s ability to inspire and educate, while honoring Filipino culture.”

The BenCab Museum enriches its visitors' connection to the Philippines' vibrant cultural history, fostering creativity and promoting art education. These efforts align seamlessly with LG's mission of “Innovation for a Better Life,” celebrating Filipino culture and inspiring future generations.

Through this partnership, LG Philippines and the BenCab Museum invite audiences to experience art in its most vivid form—a tribute to Filipino ingenuity brought to life through cutting-edge technology.

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