Your Clothes Deserve Better: Smarter Fabric Care Powered by LG Washers & LG Styler

LG Washers deliver powerful, efficient cleaning while protecting the fabrics you love

Style is a form of confidence and self-expression, and how you look after your clothes reflects that. LG Washers and the LG Styler provide smart, efficient support that keeps every piece fresh, soft, and well-maintained — because you are at your best with the clothes you wear. Just like how intention and effort go into curating a style, LG makes sure your clothes get the care they deserve.

1. Effortless Care for Clothes That Matter
Keep your extra special clothes looking as good as the moments you cherish with the 15/8KG Front Load Combo Washer Dryer with TurboWash 360°, which delivers a deep yet gentle clean. AI Inverter Direct Drive™ protects fabric quality, while the 10KG Dual Inverter Heat Pump Dryer prevents shrinking and damage with low-temperature drying, so your favorite pieces stay just the way you remember them.

LG 15/8KG Front Load Combo Washer Dryer with TurboWash 360° and 10KG Dual Inverter Heat Pump Dryer

2. Reliable and Practical for Every Household
For those who value practicality and reliability, the 15KG Twin Tub Washing Machine with Roller Jet Pulsator scrubs away dust and mites for a deep clean. The Roller Jet Pulsator adds extra friction for a more thorough wash, while Wind Jet Dry technology reduces moisture, so clothes come out ready to wear and the tub stays fresh. For lighter loads, the 12KG Twin Tub Washing Machine with Roller Jet Pulsator is also available.

12KG Twin Tub Washing Machine with Roller Jet Pulsator

3. Smart Solutions for Small Spaces
Maximize your laundry space and power with stackable and versatile options. Designed to fit in compact areas, the 8KG Top Load Washing Machine with Low Water Pressure Valve and 8KG Top Load Washing Machine with Turbo Drum deliver a thorough wash with Punch+3 technology, mixing laundry up and down for even cleaning. Built to last, these washers let you schedule your laundry up to 24 hours in advance for added convenience.

8KG Top Load Washing Machine with Turbo Drum

4. Smart and Gentle Washing Without the High Cost
LG’s Smart Inverter Technology makes laundry smarter by efficiently controlling energy use. The 7.5KG Top Load Washing Machine with Smart Inverter Motor and 9KG Top Load Washing Machine, Smart Inverter adjust wash power to match the load size, giving your clothes a deep clean without wasting energy. Got bigger loads? The 11KG Top Load Washing Machine, Smart Inverter handles heavy fabrics and busy laundry days with ease.

LG 11KG Top Load Washing Machine, Smart Inverter 

5. Power in Style and Care
When it comes to delicate fabrics and designer pieces, the right washer matters. The 10KG LG Smart Inverter Washing Machine and 7KG Top Load Washing Machine with Smart Inverter Compressor adjust wash patterns based on fabric type for gentle yet effective cleaning. Smart Motion creates optimized motions for better results. The LG Styler provides effortless refreshment and sanitization for your treasured pieces with speed and efficiency. With its TrueSteam™ technology ensures better hygiene by reducing wrinkles, odors, allergens, and bacteria for fresher clothes — all with LG’s stylish and durable design that makes laundry easy.

LG 10KG LG Smart Inverter Washing Machine with LG Styler

Your clothes are more than just fabric — they’re an extension of you. The attention you give to them reflects how you present yourself to the world. With LG Washers and the LG Styler, you're giving your clothes the care they truly deserve. Smart technology and thoughtful design ensure that every piece stays fresh, soft, and well-maintained, so you can step out with confidence every day. Because when your clothes look good, you feel good — and Life’s Good when every clothing piece stays at its best.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

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LG releases third-quarter 2024 financial results

Company Achieves Highest Third-Quarter Revenue and Sustains Year-Over-Year Growth for Four Consecutive Quarters

LG Twin Towers

LG Electronics Inc. (LG) today announced its third-quarter 2024 consolidated revenue of KRW 22.18 trillion and an operating profit of KRW 751.9 billion. This revenue marks the highest ever for a third quarter, while the operating profit ranks as the fourth highest in the company’s history.

Several external factors impacted the third quarter, including a prolonged delay in market demand recovery and ongoing geopolitical conflicts worldwide. These challenges led to a rise in global shipping expenses, contributing to increased costs.

Despite these obstacles, LG has achieved year-over-year revenue growth for four consecutive quarters by upgrading its business portfolio. This includes transforming business methods and models and expanding B2B operations. These efforts have allowed LG to partially offset the unavoidable cost increases, enabling the company to maintain a robust operating profit, signifying the retention of strong fundamental competitiveness.

Looking ahead, LG plans to further accelerate its business transformation by expanding home appliance subscriptions, direct-to-consumer (D2C) sales and volume zone product sales. In addition, the company aims to drive steady growth in the B2B sector while also expanding platform-based content and service businesses.

The LG Home Appliance & Air Solution Company generated third-quarter revenue of KRW 8.34 trillion and an operating profit of KRW 527.2 billion. Compared to the same period last year, revenue increased by 11.7 percent and operating profit by 5.5 percent. Despite challenging external conditions, LG’s home appliance business outperformed its peers, reaffirming its top-tier competitiveness. Even with the delayed recovery in global appliance demand, the rapid growth of the subscription business model and B2B HVAC business drove revenue expansion. Although the surge in logistics costs in the second half of the year significantly impacted operating profit, the company achieved results exceeding the same period last year, thanks to revenue growth and exceptional manufacturing competitiveness.

In the fourth quarter, market conditions are expected to gradually improve, as indicated by improvements in leading economic indicators in major countries and interest rate cuts. LG plans to diversify its home appliance lineup and pricing strategy to meet the growing demand in emerging markets, while also expanding new businesses such as subscriptions and D2C sales to maintain revenue growth. The company will continue to focus on efficient operations, considering the seasonal increase in marketing expenses, to secure profitability.

The LG Home Entertainment Company posted third-quarter revenue of KRW 3.75 trillion and an operating profit of KRW 49.4 billion. Revenue increased by 5.2 percent compared to the same period last year, driven by increased shipments in Europe – a key market for OLED TVs. Although the cost burden increased significantly due to a sharp rise in LCD panel prices, the continued growth of the webOS-based content and services business minimized the impact on overall profits.

In the fourth quarter, the TV market is expected to see slight growth, primarily in entry-level products, compared to the same period last year. LG plans to respond flexibly to changes in TV market demand while accelerating growth by expanding its webOS partnerships to increase its user base.

The LG Vehicle component Solutions Company reported third-quarter revenue of KRW 2.61 trillion and an operating profit of KRW 1.1 billion. Revenue increased compared to the same period last year but slightly decreased from the previous quarter due to a slowdown in electric vehicle (EV) demand. Operating profit also declined, impacted by increased R&D expenses for securing software-defined vehicle (SDV) technology and preemptive investments for mass production of order volumes.

The market in the fourth quarter is expected to maintain a growth trend compared to the same period last year and the previous quarter. However, growth is anticipated to slow due to stagnant EV demand. LG plans to focus on sales growth based on its secured order backlog and on strengthening the market position of its main products, including telematics, AVN and motors. Additionally, the company will continue efforts to improve efficiency across its operations and pursue profitability.

The LG Business Solutions Company reported third-quarter revenue of KRW 1.40 trillion and an operating loss of KRW 76.9 billion. Revenue grew year-over-year due to increased sales of strategic products such as gaming monitors and LED signage, as well as securing large-scale B2B orders for PC products. However, the operating loss expanded due to rising LCD panel prices, increased logistics costs, intensified competition and higher investments in nurturing new businesses within the Company.

In the fourth quarter, demand for strategic product lines including gaming monitors and LED signage is expected to grow by double digits compared to the same period last year. Additionally, the rising interest in AI PCs is anticipated to boost demand for premium laptops. Consequently, the Company plans to expand sales of strategic products and focus on improving profitability through efficient operations.

Meanwhile, following a board resolution last month, LG decided to discontinue its battery pack business. As a result, starting from the third-quarter earnings report, related revenue and operating profit will be treated as discontinued operations in the financial statements. This will also lead to adjustments in past revenue and operating profit figures.

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LG Amplifies Positive Influence of the Life's Good Campaign via Social Media Challenge

Company’s ‘Optimism your feed’ Playlist Garners 1.2 Billion Views in Just Three Weeks

LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

“LG is committed to delivering on its promise of ‘Life’s Good. This social media challenge aims to uncover and share what ‘Life’s Good’ means to our customers,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.”

The social media challenge is part of LG’s ‘Optimism your feed’ campaign and follows the launch last month of LG’s Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.

The social media challenge invites users around the world to join influencers including Tina Choi, Victoria Browne, Josh Harmon, Team1llusion, Lenna Vivas and Samuel Weidenhofer in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.

Meanwhile, LG has also launched an offline campaign event called ‘Optimism your day,’ which will run till early July. Continuing from last year, a truck adorned with the company’s ‘Life’s Good’ brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays ‘Life’s Good’ campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign’s message of optimism to employees as well as the outside world.

“We are all brand ambassadors of LG,” said CEO William Cho. “If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.”

More details about Life’s Good campaign can be found on the campaign page at www.lg.com/lifesgood.

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LG Launches Global Campaign ‘OPTIMISM YOUR FEED’ to Help Bring More Balance to Social Media Feeds

‘Optimism your feed’ Playlist Curated by Global Influencers Will Enable Users to Engage With Optimistic and Inspiring Content on Their Social Media Feeds

LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.

“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”

A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy. Other studies also suggest that algorithms often promote negative and niche conversations.

The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed’s positive content. The result is the ‘Optimism your feed’ playlist of original content that, when interacted with, will pull more optimistic content into your feed.[i] ‘Optimism your feed’ is part of LG’s global Life’s Good campaign, introduced last year to inspire and encourage people to approach life with an optimistic attitude.

Created in collaboration with global influencers renowned for their optimistic influences including Tina Choi, Victoria Browne, Josh Harmon and more, the ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content.

Additionally, LG is consulting with social media experts including Professor Casey Fiesler, an information scientist and technology ethicist, with a PhD in Human Centered Computing. Fiesler researches and teaches in the areas of technology ethics, internet policy, and online communities, and has published on topics such as social media content moderation and recommender systems. She also educates the public on these topics as a content creator.

Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG’s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.

According to Fiesler, “Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches – for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there’s a good possibility we will see more of it.”

Victoria Browne, a global influencer and TEDx Talk speaker, said, “The algorithms on our social channel can have a big impact on the content we see online, which impacts our mental health. That’s why I’m passionate about ‘Optimism your feed’, and I hope that people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. So much of the stigma and difficulty of tackling mental health is that it is unseen. With this campaign, we are saying you should reach out to your friends, and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.”

The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel (@lge_lifesgood) and global YouTube channel (@LGGlobal), and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on lg.com (lg.com/lifesgood).

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LG Announces Q1 2024 Financial Results

Company Pushes Boundaries With Innovative Business Models While Balancing Core Operations and Future Growth to Create New Opportunities

LG Electronics Inc. (LG) announced first-quarter 2024 consolidated revenue of USD 16.4 billion and operating profit of USD 1.001 billion. The company’s home appliance sector demonstrated global leadership, achieving record-breaking revenue and double-digit operating profit margins. The EV components sector, a key driver of future growth, continued its steady expansion. Both the TV and business solutions sectors experienced year-on-year sales growth and returned profits compared to the previous quarter.

 
Despite navigating challenging macroeconomic conditions such as high commodity prices, volatile exchange rates, rising interest rates and delayed demand recovery, LG achieved its highest-ever total revenue for a first quarter. This milestone underscores the effectiveness of implementing sustainable business models like subscription services and leveraging growth opportunities in the promising B2B sector. LG’s emphasis on differentiating features such as AI, energy efficiency and customer-centric design has strengthened its competitiveness in the premium market. Furthermore, the strategic approach of offering diverse product lineups and flexible pricing structures enabled the company to successfully navigate polarized demand trends.

 
Operating profit surpassed USD 752 million for the fifth consecutive year, showcasing LG’s strong performance in the face of intensifying market competition. The company’s focus on content/service businesses and direct-to-consumer sales via the Online Brand Shop (OBS) has fueled qualitative growth. Efforts to stabilize raw material and logistics costs, coupled with production location flexibility, have further bolstered profitability.

 
The LG Home Appliance & Air Solution Company generated first-quarter revenue of USD 8.4 billion and an operating profit of USD 707 million. This represents a notable 7.2 percent increase in revenue compared to the same period last year, setting a new record for first-quarter performance. Operating profits reached the second-highest level in the company’s history, with an operating profit margin of 10.9 percent, underscoring the company’s exceptional global competitiveness.

 
Driven by its core technologies, particularly in motors and compressors, LG’s home appliance business continues to innovate within a mature market landscape. With a commitment to industry leadership, LG is pioneering transformative initiatives such as product subscription services and advancing the concept of ‘Affectionate Intelligence’ appliances. These innovations are tailored to empathize with and address customer needs effectively. Moreover, LG is strategically expanding its B2B ventures, including HVAC and built-in solutions, to capitalize on emerging growth opportunities.

 
The LG Vehicle component Solutions Company reported first-quarter revenue of USD 2.002 billion and an operating profit of USD 39 million, reflecting an 11.5 percent year-on-year revenue increase. The ongoing conversion of backlog orders into revenue is progressing steadily. Despite ongoing investments in overseas production sites to fulfill new orders and meet OEM demands, the company has maintained stable profitability, benefiting from economies of scale resulting from revenue expansion.

 
While there are expectations of a slight slowdown in the recent growth of EV demand, the demand for high-value-added EV components continues to rise steadily. LG is proactively addressing these market dynamics by developing a balanced portfolio, spanning from in-vehicle infotainment to powertrains and headlamps. The company aims to ensure sustained revenue growth and a stable profit base by actively adapting to these market shifts.

 
The LG Home Entertainment Company reported first-quarter revenue of USD 2.6 billion and an operating profit of USD 99.5 million. This represents a 4.2 percent increase in revenue compared to the same period last year, driven by a resurgence in TV demand in Europe and the successful launch of new 2024 models. The positive operating profit was fueled by the robust performance of the webOS content/service business, alongside traditional product sales. Despite challenges such as rising LCD panel prices, the company effectively managed profitability.

 
Looking ahead, a gradual recovery in the TV market demand is anticipated in the second half of the year. LG’s strategy focuses on leveraging its globally leading OLED TV and premium LCD QNED TV offerings while continuously enhancing the profitability of the webOS platform business, which is poised for rapid growth.

 
The LG Business Solutions Company reported first-quarter revenue of USD 1.1 billion, marking a 6.5 percent increase year-over-year, and an operating profit of USD 19.6 million. The launch of new LG gram laptops, featuring on-device AI and timed for graduation and enrollment seasons, garnered positive market feedback. In addition, sales of commercial display products, including electronic whiteboards and LED signage, experienced growth. While operating profit returned to positive territory from the previous quarter, there was a slight decrease compared to the same period last year, attributed to factors such as rising component prices and intensified competition.

 
This year, the overall IT market is expected to maintain similar demand levels to the previous year, with a slight growth anticipated in the commercial display segment. There is an expected increase in demand for high-spec IT products like gaming monitors and LED signage. LG aims to lead the market with strategic IT products tailored to customer needs, integrating gaming-specific features and OLED displays, alongside premium LED products. Efforts to proactively develop promising new businesses such as robotics and EV charging continue to drive future growth prospects.

 
Earnings Conference and Conference Call

LG Electronics will hold a Korean / English conference call on April 25, 2024, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants should pre-register online to receive a private PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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2023 LG Smart Monitors Don't Require a PC Connection

New 31.5- and 27-inch LG SMART Monitors Feature Outstanding IPS Displays,
Built-in Remote-working Features and Content Curation Services

LG Electronics (LG) is unveiling its latest LG SMART Monitor lineup (models 32SR50F and 27SR50F). The versatile, new 31.5- and 27-inch monitors don’t require any PC connection at all, and are ideal for productivity. Along with advanced IPS displays that deliver true-to-life colors and strong contrast, LG SMART Monitors feature LG’s webOS 23 platform, which provides more convenience for working remotely as well as streaming their favorite shows, sports and music.

Great for entertainment and getting work done, LG SMART Monitors boast high-performance IPS displays and HDR 10 support. The vibrant, accurate images produced by the new monitors help bring content to life and also enhance the user’s experience when participating in conference calls, working on documents, or researching on the Internet. With its 3-sided virtually borderless design, the 27-inch model presents a sleek, minimalist look that can elevate one’s space and boost their sense of immersion.

27SR50F

32SR50F

Equipped with webOS 23, the latest LG SMART Monitors offer outstanding convenience. The 32SR50F and 27SR50F provide easy access to streaming apps1 tailored recommendations for movies, series and music from the Home Board screen, and personalized sports profiles2 – complete with customizable sports service cards – that make it simple for users to keep up with the sports they love. LG SMART Monitors store the user’s favorite leagues and teams, notify them of upcoming games, and provide up-to-date schedules and key statistics. Also included is the LG Mood Music function, which serves as a personal DJ; curating playlists based on the user’s musical preferences.3

Handy solutions for those working from home, the monitors come with built-in LG Home Office software that supports various productivity programs4 including Microsoft 365 and Google Calendar. LG SMART Monitors help further enhance workflow and remove the need to connect directly to a PC by allowing users to easily share content from their smart devices via AirPlay 2 and Miracast. The new monitors can even function as smart home hubs, with support for LG’s ThinQ Home Hub making it possible for users to monitor and manage their home appliances. Through the ThinQ app, the 32SR50F and 27SR50F are able to connect with various IoT-compatible household appliances, such as refrigerators and washing machines.

“The LG SMART Monitor series is designed with a focus on meeting the personal preferences and unique demands of various kinds of users,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Moving forward, LG plans to introduce new SMART Monitors that will be able to accommodate an even broader range of lifestyle needs.”

The new LG SMART Monitors are scheduled to be released in key markets in North America, Europe, Asia, the Middle East and South America, with availability starting in the U.S. this November. 5

Key Specifications:

		LG SMART Monitor (32SR50F)	LG SMART Monitor (27SR50F)
Size / Resolution	Screen Size	31.5-inch	27-inch
	Resolution	FHD (1,920 x 1080)	FHD (1,920 x 1080)
Graphic	Panel	IPS	IPS
	Color Gamut (Typ.)	sRGB 99%	NTSC 72%
	HDR	HDR 10	HDR10
	Refresh Rate / Response Time	60Hz / 8ms	60Hz / 14ms
Interface	USB Type-C™	-	-
	HDMI	O (x2)	O (x2)
	USB 2.0	O (x2)	O (x2)
	Wi-Fi	O	O
	Bluetooth	O	O
	Speaker	5W (x2)	5W (x2)
Smart Feature / Service	OS	webOS 23	webOS 23
	Microsoft Office	O	O
	Voice Assistant	LG ThinQ, Alexa	LG ThinQ, Alexa
	Mobile Casting/Mirroring	AirPlay 2 / ScreenShare	AirPlay 2 / ScreenShare
Accessory		HDMI / White Remote Control	HDMI / White Remote Control

The LG Business Solutions Company is a trusted partner offering innovative products and solutions for diverse industries worldwide. With a portfolio of unique offerings ranging from industry-leading OLED to LED signage, LG is a respected name among customers around the world. LG’s IT solutions include business monitors, laptops, projectors, cloud devices, medical displays and commercial robots, all designed to maximize work efficiency and return strong value to customers. For more on LG’s Business Solutions, visit www.LG.com/b2b.

For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

 

1 LG webOS 23 supports streaming services such as Netflix, Amazon Prime Video, Disney+ and YouTube.
Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country.

2 Feature only available on models sold in the US market.

3 Access is available after logging in and completing preferred team registration.

4 Separate login to the program is required.

5 Available model options may vary by country.

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LG Amplifies 'Life's Good' Message with Inspiring Brand Film to Champion Optimism

Directed by Award-Winning Director, Motivational Brand Film

Encourages Viewers to Embrace Path of Optimism

LG Electronics (LG) today highlighted its Life’s Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film beautifully communicates the true meaning of LG’s Life’s Good philosophy and shares the company’s powerful message of the importance of being optimistic.

Launched in August 2023, the Life’s Good campaign aims to inspire people to face challenges with an optimistic attitude during difficult times, as well as highlight the enduring nature of LG’s brand philosophy and values, which the company has consistently upheld throughout its entire history.

The newly introduced 90-second film centers on a middle-aged man who chooses optimism in his personal journey, allowing him to overcome obstacles and accomplish something that no one would have believed him capable of. At the outset, the protagonist has a look of apprehension as he struggles to ride a longboard down a suburban street. However, as the film progresses, he becomes more determined and begins to glide gracefully over the asphalt, wearing a happy, confident smile on his face.

The underlying message of this heartwarming story is that there’s an optimist inside everyone; it’s merely a matter of deciding to embrace it. Using a longboard as a metaphor for life, the film suggests that any goal or dream is attainable if one is brave and optimistic enough to push through their perceived limitations to get there.

LG’s brand film was crafted by a group of experienced creatives headed by Emmy Award-winning director, Nicolai Fuglsig, whose simple, charming storytelling so powerfully illustrates what can happen when one elects to walk the path of optimism.

“LG came to me with the idea of sharing the meaning of its Life’s Good philosophy through the lens of choosing optimism, and I was immediately drawn to the project,” said Nicolai Fuglsig. “I love the story of an unexpected hero venturing out of his comfort zone and using optimism to overcome challenges. Personally, I feel it’s a powerful reminder not to get bogged down by negativity and to live life to the fullest.”

As LG transforms its business, it is changing the way it communicates with customers and stakeholders through its recent brand reinvention, ensuring the values and philosophy of Life’s Good are delivered at every touchpoint across the customer experience. Thus far, the campaign has graced some of the most iconic landmarks in various cities around the world, including Dubai, London, New York and Seoul.

“Life’s Good represents our unwavering commitment to making people’s lives better though innovation,” said Jeongseok (JS) Lee, senior vice president and head of LG’s Global Marketing Center. “In line with our future vision to become a smart life solution company, we will communicate with various customers at every touch point in more dynamic and youthful way.”

“With our global campaign, we aim to convey our message of Life’s Good, inspiring and encouraging customers to take life with an optimistic attitude,” said Kim Hyo-eun, vice president of LG’s Global Marketing Center. “We hope that our brand film can uplift customers and create a meaningful influence on their lives.”

The brand film can be viewed on the LG Global Youtube channel.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.lg.com/ph for products and services or follow their social media channels (@lgphilippines) on Facebook, Instagram, Tiktok and Youtube.

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Maximizing User Comfort: Making HVAC Solutions Better with AI

Multi V i UXB

Heating, ventilation, and air conditioning (HVAC) systems have long been the cornerstone of indoor comfort, providing occupants of both residential and commercial buildings with temperature-controlled air. HVAC provides ‘thermal comfort,’ keeping inside temperatures and humidity levels within a range that is comfortable for humans. This range, which can vary significantly depending on the time of year, and various other factors, is key to people’s productivity and health while spending time indoors.

Studies have shown that maintaining thermal comfort in an indoor space correlates directly with occupants’ productivity, with deviations from the ideal temperature potentially leading to decreased cognitive performance.* Whereas older HVAC systems with fixed settings and operational schedules can cause discomfort and health issues, solutions employing AI can help avoid any such problems through their ability to intelligently adapt to changing conditions in real time.

Recognizing the important role that AI can play in optimizing indoor comfort – and in protecting people’s well-being – LG launched the groundbreaking Multi V i. A Variable Refrigerant Flow (VRF) system, the Multi V i leverages state-of-the-art AI to elevate thermal comfort and energy efficiency.

Achieving Balanced Temperatures for Workplace Comfort
Air conditioning and heating issues are common in workplaces, especially in buildings with outdated HVAC systems. Older systems often provide inconsistent temperatures, even within a single room or space. Temperature variations can also occur due to factors such as the time of day, time of year, or how many windows and doors a structure has. To accommodate diverse temperature preferences, and to help keep a facility’s occupants safe and able to perform at their best, it is crucial to maintain constant thermal conditions. The AI Indoor Space Care feature of the Multi V i offers a solution to this significant challenge by supporting the maintenance of a balanced temperature throughout the indoor space.

Multi V i Indoor Unit 4Way Cassette

LG’s AI-powered Multi V i identifies adjacent indoor units and then defines virtual groups based on a correlation coefficient, a metric that represents an adjacency relationship between the indoor units. The Multi V i collects real-time data on room temperature and piping temperature of indoor units every 30 seconds and employs AI algorithms, including Q-Learning, to find a correlation formula that enables specific indoor units to ‘cooperate’ to maintain an even indoor temperature.

Should any temperature imbalances occur, the system automatically selects which indoor units to operate cooperatively. As the cooling or heating load decreases, the cooperating units are automatically turned off, while the Multi V i continues to run optimally. This AI-based operation mode helps to bring thermal comfort to every corner of the building.

Optimizing Indoor Comfort with Intelligent Outdoor Adaptation
The temperature and humidity outside can have a significant impact on indoor thermal comfort. To keep a space pleasantly comfortable while saving energy, it is essential that an HVAC solution be able to make intelligent real-time adjustments that take weather conditions into account. Utilizing AI, the Multi V i’s Weather Interlocking Control provides ‘environmentally optimized’ performance through features such as pre-heating, snow removal, air cleaning, and comfort cooling – each activated based on up-to-the-minute weather information received from AccuWeather.

For example, when AccuWeather data shows that it is cold outside, the Multi V i can automatically turn on pre-heating so that residents returning home are greeted by delightfully warm air. If AccuWeather indicates it is snowing, the outdoor unit’s fan automatically switches on to blow it away, even when the Multi V i is in standby mode, preventing any malfunctions due to snow accumulation. By incorporating Weather Interlocking Control, Multi V i improves indoor thermal comfort no matter the weather conditions outside.

Managing Outdoor Unit Noise
Noise from outdoor HVAC units can be a source of discomfort and annoyance for people trying to work; reducing their productivity and negatively affecting their sense of well-being. With Noise Target Control, LG Multi V i enables users to set operational noise limits, so that the sound produced by the outdoor unit does not exceed predefined levels. LG’s AI-enabled VRF system can be set to be compliant with local noise regulations, making it an ideal solution for commercial buildings situated close to one another and high-density housing.

The use of AI technology in HVAC systems opens up a new era of thermal comfort. A prime example of what is now possible, the LG Multi V i intelligently overcomes the limitations of conventional HVAC systems to deliver enhanced performance, stronger energy-savings and a quieter environment, both indoors and out. The company’s next-gen solution effectively addresses the challenges of maintaining balanced temperatures, adapting to weather conditions and controlling noise levels, offering a comprehensive answer to the question of how to keep an indoor space comfortable and its occupants as productive as possible.

Continued innovation and investment in AI technology will further enhance HVAC systems, ensuring optimal comfort and well-being for users and helping to drive future advancements. An industry leader, LG will continue to push the envelope, leveraging the latest tech and its decades of experience to take commercial and residential HVAC to the next level.

LG air conditioning provides optimized solutions for every sector and climate with a wide range of cutting-edge systems that bring exceptional heating, ventilation and air conditioning performance to buildings worldwide. Through unmatched expertise and industry knowledge, LG responds directly to the needs of businesses seeking digitalized and eco-conscious HVAC solutions. LG is the partner your business has been looking for, and is well prepared to integrate our leading technology into day-to-day operations, supporting you and your business every step of the way. For more information, visit https://www.lg.com/ph/business/about-lg-air-solution

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* Ghahramani, A., Galicia, P., Lehrer, D., Varghese, Z., Wang, Z., & Pandit, Y. (2020). Artificial Intelligence for Efficient Thermal Comfort Systems: Requirements, Current Applications and Future Directions. Frontiers in Built Environment, 6. http://dx.doi.org/10.3389/fbuil.2020.00049 Retrieved from https://escholarship.org/uc/item/75j1m967

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