Turn Ideas into Action: Submit Your Entries for the 2025 LG Ambassador Challenge

Building on its strong commitment to driving positive change in communities since 2022, LG is excited to announce that entries for the 2025 LG Ambassador Challenge have officially opened on March 13, 2025. Led by LG Philippines in partnership with Korean Food for the Hungry International (KFHI), and Community Chest of Korea (CCK), this global program reflects LG’s dedication to empowering local communities and supporting sustainable growth.

The LG Ambassador Challenge is all about working together to make a real difference. It encourages individuals, groups, and organizations to come up with innovative ideas that can solve important social issues and improve lives. Since its launch, the program has empowered local changemakers by providing financial support and resources to help bring their projects to life, making a lasting impact on communities.

Originally launched in Bangladesh in 2017, the LG Ambassador Challenge has grown across Asia, encouraging individuals and organizations to propose solutions for key societal issues. The program provides financial grants to selected projects, empowering changemakers to drive meaningful and sustainable change in their communities.

The LG Ambassador Challenge has also delivered outstanding results since its local launch in the Philippines. In 2024, the Life's Good Library On the Go visited seven barangays in Nagcarlan, Laguna, offering learning opportunities to children in underserved communities with limited access to education and structured learning. The children and teachers also received free eye checkups from a local optometrist. Previous winning programs include the 2023 winners—Life is Good, When Life Has Light in Calauan, Laguna which installed solar-powered light posts that contributed to the community’s safety and security. Paliparan Community Livelihood in Dasmariñas, Cavite enabled housewives and out-of-school youth with a means of support for their families. Flowing Water for Growing Future in Lawaguin, Laguna—provided potable water which continues to make a positive impact by improving lives and empowering communities. The 2022 winners include Ride for Hope by Bahay Aruga in Quezon City, which provided ambulance transport for children cancer patients, and Roof for Siargao by Red Charity Gala, which supported home reconstruction after thousands were left homeless during the Typhoon Odette in December 2021.

This year, LG, KFHI, and CCK are focusing on key areas that can create meaningful change:

• “No Poverty” - End poverty in all its forms everywhere
• “Quality Education” - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
• “Climate Action” - Take urgent action to combat climate change and its impacts.

By making use of LG's products and technology, participants have the opportunity to develop practical solutions that can make a lasting, positive impact on their communities.

Interested applicants can simply submit the items below.

All project entries shall include the Entry Form Format which you can also download here or visit https://bit.ly/2025LGACEntryForm.

Email Subject: LG Ambassador Challenge - (Project Entry Name and Location)
Name:
Designation:
Organization:
Telephone Number:
Mobile Number:
Email Address:
Program location:
Project description:
What is the biggest social problem in your community and how can it be resolved?
Why should LGE and KFHI select your project:
Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s

Submit the digital format entry in not more than 20MB to email address: joaquin.espiritu@lge.com

Mr. Nakhyun Seong, Managing Director of LG Philippines, expressed his excitement for the upcoming program: "The LG Ambassador Program reflects our ongoing commitment to the 'Life's Good' philosophy. It’s an honor to support Filipino changemakers who are working hard to uplift their communities. Through this program, we aim to embrace new ideas, support innovative solutions, and create a lasting positive impact on Filipino lives.”

Take the first step toward creating a lasting impact — be part of the change and help make Life's Good for your community. Submit your entries today and turn your ideas into meaningful action!

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LG Launches Life's Good Library On the Go: Bringing Education to Every Doorstep

LG Philippines named this year’s LG Ambassador Challenge winning project, Life’s Good Library On The Go by Ms. Charlene Aguilar, with the mission to reach children who lack access to libraries, fostering a love for reading and immersive learning. In partnership with Korea Food for the Hungry International (KFHI) to generate significant change through the LG Ambassador Challenge, showcasing the company's commitment to sustainable development in the country.

 
LG Life's Good Library On The Go
The mobile library will tour around the seven (7) barangays in Nagcarlan, Laguna namely Lawaguin, Bunga, Balayong, Sabang, Alumbrado, Talahib and Sulsuguin to reach children living in poor communities that have limited access to basic education and organized learning.

“This mobile library exemplifies our commitment to education and accessibility, bringing books and learning resources directly to underserved communities, aiming to inspire a love for reading and promote immersive, lifelong learning among children. This reflects our unwavering promise to empower individuals and enrich their futures” said LG Philippines Managing Director, Mr. Nakhyun Seong during his opening remarks. Mr. Seong also encouraged the children through a pinky promise to make reading a habit.

Mr. Nakhyun Seong, LG Philippines Managing Director

During the event, LG Ambassador, Ms. Charlene Aguilar also addressed the audience during the turnover and awarding. "This mobile library is more than just a collection of books; it is a beacon of hope and learning. Through LG's help, beyond just books, children in our community will now have the opportunity to see the world through the LG TV, with the LG XL7S Speaker making learning an immersive and interactive experience. This enhancement will allow the kids to provide a richer, and more diverse educational journey."

Mr. Nakhyun Seong, LG Philippines Managing Director, awards the certificate
to Ms. Charlene Aguilar, 2024 LG Ambassador Challenge winner

LG provided Ms. Charlene Aguilar opportunities for learning by funding the Library on the Go TV and speaker to enhance learning, as well as financial support for the vehicle, books, and materials. With LG's support, children can now enjoy immersive learning experiences. This support will ensure we can reach and educate children in underserved communities effectively.

LG UHD TV

LG XBoom XL7S

As Mr. Nakhyun Seong and Ms. Charlene Aguilar finally revealed the Life’s Good Library On The Go, they toured the van’s interiors and exteriors, showcasing its features. The van is equipped with shelves full of diverse books, and advanced learning tools like the LG TV and LG XL7S Speaker to create an immersive educational environment. The tour highlighted additional features such as tents, benches, tables, and mats, all designed to create a comfortable and engaging outdoor learning space. This mobile library provides a versatile setup for various educational activities, emphasizing LG's commitment to fostering a love for reading and lifelong learning.

Unveiling of the LG Life's Good Library On The Go

LG Philippines Head of Corporate Marketing, Ms. Ana Marie Salapantan, closed the program with the inspiring words “This campaign isn't just about promoting a brand; it's about inspiring all of us to embrace life with a positive mindset. It encourages us to see every challenge as an opportunity and every setback as a chance to grow.”

Other activities during this inauguration ceremony included a free eye check-up provided by Dr. Nathaniel Monloy of Monloy Vision Care Clinic, who offered essential vision screenings for the children. In addition, the event featured interactive storytelling sessions, arts and crafts workshops, to engage and entertain the community while highlighting the importance of education and learning. These activities complemented the launch of the Life’s Good Library On The Go, making the day a celebration of community spirit.

Eye screening c/o Monloy Vision Care Clinic

The LG Ambassador Challenge was launched in 2022, designating individuals as ambassadors who receive essential support and funding from LG to address issues in their local communities.

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100 Days of Miracles: LG announces call for entries for 2024 LG Ambassador Challenge

Continuing its steadfast dedication to fostering positive change within communities since 2022, LG is proud to announce the reopening of entries for the LG Ambassador Challenge, effective March 1, 2024. Spearheaded by LG Philippines and Korea Food for the Hungry International (KFHI), this global initiative reaffirms LG's unwavering commitment to actively engage in local communities and promote sustainable growth.

Originating in 2017 in Bangladesh, the LG Ambassador Challenge has since expanded across South Asia, inspiring individuals and organizations to submit proposals aimed at driving meaningful transformation within their communities. The primary objective of this initiative is to empower local changemakers to devise plans that facilitate positive societal impact. Selected proposals receive grants to support the realization of their initiatives.

In the inaugural LG Ambassador Challenge for the Philippines, 'Ride for Hope' by Bahay Aruga and 'Roof for Siargao' by Red Charity Gala emerged as the winning projects. Last year's winners, including initiatives such as 'Life is Good, When Life Has Light' in Calauan, Laguna, 'Flowing Water for Growing Future' in Lawaguin, Nagcarlan, Laguna, and 'Paliparan Community Livelihood' in Dasmariñas, Cavite, exemplify the profound influence community-driven endeavors can have on fostering positive change.

Mr. Nakhyun Seong, Managing Director of LG Philippines, eagerly anticipates the influx of new proposals for the program's third year. He emphasizes, "The LG Ambassador Program for the Philippines epitomizes our commitment to spreading the 'Life's Good' motto. We have always sought to actively contribute to the welfare of Filipinos, and this program allows us to do so with a focused, grassroots approach. It provides us with fresh perspectives and innovative avenues to extend our assistance and bring smiles to the community and to the world."

Aligned with the overarching vision of fostering collaboration across various sectors to enhance quality of life for all, the program welcomes participation from groups dedicated to effecting positive change and addressing social issues. This year, LG and KFHI aim to address Sustainable Development Goals (SDG1) - Ending poverty in all its forms everywhere, and (SDG4) - Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all, leveraging LG products and technologies. This presents a unique opportunity for individuals, groups, and organizations to make a tangible difference in their communities.

Interested applicants can simply submit the items below.

Email Subject: LG Ambassador Challenge - (Project Entry Name and Location)
All project entries shall include the Entry Form Format which you can also download here or visit https://bit.ly/LGAC2024EntryForm:

Name:
Designation:
Organization:
Telephone Number:
Mobile Number:
Email Address:
Program location:
Project description:
What is the biggest social problem in your community and how can it be resolved?
Why should LGE and KFHI select your project:

Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

• For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s
• Submit the digital format entry in not more than 20MB to email address: anthony.constantino@lge.com

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LG Celebrates the Successful Implementation of the LG Ambassador Challenge Projects

LG Philippines proudly announces the triumphant realization of its LG Ambassador Challenge projects, which have made significant positive impacts on local communities in the Philippines. The LG Ambassador Challenge, a testament to LG's commitment to sustainable development in the nation, partnered with Korea Friends of Hope International (KFHI) to bring about meaningful change. After the initial announcement of the winners, we are excited to provide updates on the progress and accomplishments of these inspiring initiatives.

The LG Ambassador Challenge, now in its second year, received numerous project proposals from across the Philippines. The winning projects—‘Life is Good, When Life Has Light,’ ‘Flowing Water for Growing Future,’ and ‘Paliparan Community Livelihood’—have demonstrated the profound impact that community-driven initiatives can have in fostering positive change.

'Life is Good, When Life Has Light' - Bringing Light to Darkness

The first winning project, 'Life is Good, When Life Has Light,' is a program initiated by the Our Daily Bread Community-Dayap Church. This community, situated in Calauan, Laguna, has struggled with a lack of street lighting, leading to safety concerns for residents and commuters. To address this issue, solar-powered street lights were installed throughout the relocation area, providing a safer environment during nighttime. A total of 35 solar street lights now illuminate the community, enhancing safety, reducing crime, conserving energy, and facilitating smoother vehicular movement at night.

A solar-powered street light in Calauan, Laguna

[Check out the video here: https://youtu.be/j-IDuT0jhqE]

'Flowing Water for Growing Future' - Ensuring Access to Clean Water

The second winning project, 'Flowing Water for Growing Future,' led by Myla Cabaluna, focused on solving the water access challenges in the Lawaguin community. Due to the absence of a reliable water supply, residents resorted to washing clothes and bathing by the roadside. The initiative installed a solar-powered water pump, ensuring a consistent and clean water supply for the community. This has significantly improved living conditions and hygiene for the local residents.

The new solar-powered water pump in Brgy. Lawaguin

[Check out the video here: https://youtu.be/-UoWx_FbqxA]

'Paliparan Community Livelihood Project' - Empowering Communities through Sewing
The third winning project, the 'Paliparan Community Livelihood Project' by Bong Rho Yoon, aimed to enhance the livelihood of the urban poor community in Paliparan, a densely populated barangay with over 100,000 residents. Over 50% of households relied on construction work as their primary source of income. To diversify job opportunities, vocational training in sewing was introduced. Thanks to LG's support, additional sewing machines were provided, resulting in an increase in employment opportunities and a stable source of income for households. The project now boasts a total of 41 sewing machines, providing clients with high-quality products both locally and overseas. The workspace has been transformed into a brighter, more comfortable environment with sufficient lighting and electric fans.

The newly-renovated sewing community at Paliparan III, Dasmarinas, Cavite with new sewing equipment

[Check out the video here: https://youtu.be/_YbPMYhtB-s]

Mr. Sungjae Kim, Managing Director of LG Philippines, expressed his admiration for the dedication and innovative solutions presented by this year's LG Ambassador Challenge winners. "LG is dedicated to sustainability and making a positive impact in the community. These projects, led by our LG Ambassador Challenge winners, have made significant strides towards delivering sustainable growth to local communities. We are proud to stand hand in hand with them to help bring their vision to life."

The winners of the LG Ambassador Challenge 2023 with Mr. Sungjae Kim, LGEPH Managing Director and Korean Ambassador to the Philippines, Mr. Lee Sang-hwa

The success of the LG Ambassador Challenge projects demonstrates LG's commitment to fostering positive change and sustainable development in the Philippines. These initiatives have not only improved the quality of life for local residents but also serve as inspiring examples of how collaborative efforts can bring about meaningful transformation.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao.

For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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Sustainable Projects Take Center Stage With the New Winners of the LG Ambassador Challenge

LG Philippines Managing Director Mr. Sungjae Kim, with Korea Food for the Hungry International (KFHI) Country Manager Mr. Taeho Lee and Mr. Soonchang Hong, Minister and Consul General of the Embassy of the Republic of Korea awards the winners of the 2023 LG Ambassador Challenge

LG captures lightning in a bottle once again as it recently concluded its LG Ambassador Challenge, which saw dozens of project proposals from across the nation. The contest was first introduced in partnership with Korea Food for the Hungry International (KFHI) and serves as a testament to LG's dedication towards fostering sustainable development within the Philippines' local communities. For its second year, the winning proposals are ‘Life is Good, When Life Has Light’, ‘Flowing Water for Growing Future’, and ‘Paliparan Community Livelihood’.

‘Life is Good, When Life Has Light’ is a program spearheaded by the Our Daily Bread Community-Dayap Church. The community, based in Calauan, Laguna, is a relocation site provided by the government after typhoon Ondoy. In the barangay, streetlights are practically absent, which makes it a dangerous place come night time, both for pedestrians and drivers alike. To address the problem, solar-powered street lights will be established throughout the dark places inside the relocation area. This goal will help people feel safe, reduce crime, conserve energy, make streets clearly visible in order to promote safety and convenience, and to have safer, comfortable, more convenient, and more efficient movement of vehicles during nighttime.

Another winning proposal is ‘Flowing Water for Growing Future’ by Myla Cabaluna. The project tackles water access in the community of Lawaguin. Because of the lack of an efficient water supply, locals have to resort to washing clothes and dishes, and even bathing by the road. To address the situation, the initiative plans on installing a solar-powered water pump that will deliver a clean and consistent water supply to the community.

The third winner for this year’s LG Ambassador Challenge is the Paliparan Community Livelihood Project by Bong Rho Yoon. The proposal aims to alleviate the livelihood of the community living in Paliparan, a dense barangay of over 100,000 people, most of which are urban poor. There are approximately 1,000 families living in the area with over 50% of the households’ main income coming from construction work. To help alleviate their situation, the livelihood project aims to introduce sewing to add job diversification. The vocational training education hopes to increase employment and add a stable source of income for households.

LG Philippines Managing Director Mr. Sungjae Kim was impressed with the proposed programs of this year’s crop of winners. “We at LG are proud to be a part of these helpful and inventive initiatives. Our brand is always committed to sustainability and leaving a positive impact in the community. These programs, spearheaded by our LG Ambassador Challenge winners, offer great strides to deliver sustainable growth to local communities. We stand hand in hand with them to help realize their vision.” Also present during the awarding ceremonies were Mr. Soonchang Hong, Minister and Consul General of the Embassy of the Republic of Korea and Mr. Taeho Lee, Country Manager of the Korea Food for the Hungry International (KFHI). KFHI is the international cooperation organization working to build international solidarity between Koreans and people around the world.

For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

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LG Announces Call for Entries for LG Ambassador Challenge

Following the success of the Philippine pilot the past year, LG renews the call for entries for the Ambassador Challenge until March 24. The global initiative, spearheaded by Korea Friends of Hope International (KFHI), reiterates LG’s commitment to play an active role in local communities and help drive sustainable growth.

The LG Ambassador Challenge was first founded in 2017 in Bangladesh with other South Asian countries staging their own a few years after. The initiative’s main goal is for individuals and local organizations to submit plans that foster positive change for the local community. The best proposals are awarded grants to help fulfill their initiatives. For the Philippines’ first LG Ambassador Challenge, ‘Ride for Hope’ by Bahay Aruga and ‘Roof for Siargao’ by Red Charity Gala were selected as the two winners.

LG PH Managing Director Sungjae Kim looks forward to see new proposals for the second run of the program. “The LG Ambassador Program for the Philippines is a categorical success. Ever since, we’ve always wanted to play an active role in lending a helping hand to the community. But the beauty of the Ambassador Program is that it gives us a more focused, targeted, and grassroots approach to community building and betterment. It gives us fresh perspectives and new ways to help.”

Under an overarching vision that sees various aspects of society working together to achieve a better life for all, the program is open to all groups that strive to bring about positive change for their community, solve social problems and alleviate poverty through LG products and technologies. It is a unique opportunity for individuals, groups, and organizations to make a difference.

Interested in applying? Check out the LG Ambassador Challenge details below:

*Email Subject: LG Ambassador Challenge - (Project Entry Name and Location)
*All project entries shall include the Entry Form Format:

Name:
Designation:
Organization:
Telephone Number:
Mobile Number:
Email Address:
Program location:
Project description:
Why should LG Finance your project:

Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

*For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s
*Submit the digital format entry in not more than 20MB to email address: anthony.constantino@lge.com

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