LG Celebrates the Successful Implementation of the LG Ambassador Challenge Projects

LG Philippines proudly announces the triumphant realization of its LG Ambassador Challenge projects, which have made significant positive impacts on local communities in the Philippines. The LG Ambassador Challenge, a testament to LG's commitment to sustainable development in the nation, partnered with Korea Friends of Hope International (KFHI) to bring about meaningful change. After the initial announcement of the winners, we are excited to provide updates on the progress and accomplishments of these inspiring initiatives.

The LG Ambassador Challenge, now in its second year, received numerous project proposals from across the Philippines. The winning projects—‘Life is Good, When Life Has Light,’ ‘Flowing Water for Growing Future,’ and ‘Paliparan Community Livelihood’—have demonstrated the profound impact that community-driven initiatives can have in fostering positive change.

'Life is Good, When Life Has Light' - Bringing Light to Darkness

The first winning project, 'Life is Good, When Life Has Light,' is a program initiated by the Our Daily Bread Community-Dayap Church. This community, situated in Calauan, Laguna, has struggled with a lack of street lighting, leading to safety concerns for residents and commuters. To address this issue, solar-powered street lights were installed throughout the relocation area, providing a safer environment during nighttime. A total of 35 solar street lights now illuminate the community, enhancing safety, reducing crime, conserving energy, and facilitating smoother vehicular movement at night.

A solar-powered street light in Calauan, Laguna

[Check out the video here: https://youtu.be/j-IDuT0jhqE]

'Flowing Water for Growing Future' - Ensuring Access to Clean Water

The second winning project, 'Flowing Water for Growing Future,' led by Myla Cabaluna, focused on solving the water access challenges in the Lawaguin community. Due to the absence of a reliable water supply, residents resorted to washing clothes and bathing by the roadside. The initiative installed a solar-powered water pump, ensuring a consistent and clean water supply for the community. This has significantly improved living conditions and hygiene for the local residents.

The new solar-powered water pump in Brgy. Lawaguin

[Check out the video here: https://youtu.be/-UoWx_FbqxA]

'Paliparan Community Livelihood Project' - Empowering Communities through Sewing
The third winning project, the 'Paliparan Community Livelihood Project' by Bong Rho Yoon, aimed to enhance the livelihood of the urban poor community in Paliparan, a densely populated barangay with over 100,000 residents. Over 50% of households relied on construction work as their primary source of income. To diversify job opportunities, vocational training in sewing was introduced. Thanks to LG's support, additional sewing machines were provided, resulting in an increase in employment opportunities and a stable source of income for households. The project now boasts a total of 41 sewing machines, providing clients with high-quality products both locally and overseas. The workspace has been transformed into a brighter, more comfortable environment with sufficient lighting and electric fans.

The newly-renovated sewing community at Paliparan III, Dasmarinas, Cavite with new sewing equipment

[Check out the video here: https://youtu.be/_YbPMYhtB-s]

Mr. Sungjae Kim, Managing Director of LG Philippines, expressed his admiration for the dedication and innovative solutions presented by this year's LG Ambassador Challenge winners. "LG is dedicated to sustainability and making a positive impact in the community. These projects, led by our LG Ambassador Challenge winners, have made significant strides towards delivering sustainable growth to local communities. We are proud to stand hand in hand with them to help bring their vision to life."

The winners of the LG Ambassador Challenge 2023 with Mr. Sungjae Kim, LGEPH Managing Director and Korean Ambassador to the Philippines, Mr. Lee Sang-hwa

The success of the LG Ambassador Challenge projects demonstrates LG's commitment to fostering positive change and sustainable development in the Philippines. These initiatives have not only improved the quality of life for local residents but also serve as inspiring examples of how collaborative efforts can bring about meaningful transformation.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao.

For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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Sustainable Projects Take Center Stage With the New Winners of the LG Ambassador Challenge

LG Philippines Managing Director Mr. Sungjae Kim, with Korea Food for the Hungry International (KFHI) Country Manager Mr. Taeho Lee and Mr. Soonchang Hong, Minister and Consul General of the Embassy of the Republic of Korea awards the winners of the 2023 LG Ambassador Challenge

LG captures lightning in a bottle once again as it recently concluded its LG Ambassador Challenge, which saw dozens of project proposals from across the nation. The contest was first introduced in partnership with Korea Food for the Hungry International (KFHI) and serves as a testament to LG's dedication towards fostering sustainable development within the Philippines' local communities. For its second year, the winning proposals are ‘Life is Good, When Life Has Light’, ‘Flowing Water for Growing Future’, and ‘Paliparan Community Livelihood’.

‘Life is Good, When Life Has Light’ is a program spearheaded by the Our Daily Bread Community-Dayap Church. The community, based in Calauan, Laguna, is a relocation site provided by the government after typhoon Ondoy. In the barangay, streetlights are practically absent, which makes it a dangerous place come night time, both for pedestrians and drivers alike. To address the problem, solar-powered street lights will be established throughout the dark places inside the relocation area. This goal will help people feel safe, reduce crime, conserve energy, make streets clearly visible in order to promote safety and convenience, and to have safer, comfortable, more convenient, and more efficient movement of vehicles during nighttime.

Another winning proposal is ‘Flowing Water for Growing Future’ by Myla Cabaluna. The project tackles water access in the community of Lawaguin. Because of the lack of an efficient water supply, locals have to resort to washing clothes and dishes, and even bathing by the road. To address the situation, the initiative plans on installing a solar-powered water pump that will deliver a clean and consistent water supply to the community.

The third winner for this year’s LG Ambassador Challenge is the Paliparan Community Livelihood Project by Bong Rho Yoon. The proposal aims to alleviate the livelihood of the community living in Paliparan, a dense barangay of over 100,000 people, most of which are urban poor. There are approximately 1,000 families living in the area with over 50% of the households’ main income coming from construction work. To help alleviate their situation, the livelihood project aims to introduce sewing to add job diversification. The vocational training education hopes to increase employment and add a stable source of income for households.

LG Philippines Managing Director Mr. Sungjae Kim was impressed with the proposed programs of this year’s crop of winners. “We at LG are proud to be a part of these helpful and inventive initiatives. Our brand is always committed to sustainability and leaving a positive impact in the community. These programs, spearheaded by our LG Ambassador Challenge winners, offer great strides to deliver sustainable growth to local communities. We stand hand in hand with them to help realize their vision.” Also present during the awarding ceremonies were Mr. Soonchang Hong, Minister and Consul General of the Embassy of the Republic of Korea and Mr. Taeho Lee, Country Manager of the Korea Food for the Hungry International (KFHI). KFHI is the international cooperation organization working to build international solidarity between Koreans and people around the world.

For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

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