LG Brings Life’s Good Vibes to “Buruguduystunstugudunstuy: Ang Parokya Ni Edgar Musical

In an exciting blend of music, theater, and technology, LG Philippines has proudly sponsored the much-anticipated musical, “Buruguduystunstugudunstuy: Ang Parokya Ni Edgar Musical.” As part of its global "Life's Good" campaign, LG aims to spread optimism and introduce its vibrant, youthful brand identity to audiences around the world. The campaign, which was previously launched in major cities such as Seoul, London, New York, Vietnam, and Dubai, continues to inspire with its message of approaching life with a positive outlook.

Life's Good Slogan at the theater lobby

In addition to integrating LG’s advanced technology into the storyline through product placements—such as air conditioners and vacuums used by the cast—the "Life’s Good" slogan is creatively incorporated into the musical’s script and backdrop. This strategic placement not only enhances the visual experience but also reinforces the show’s uplifting message.

The cast and creative team of "Buruguduystunstugudunstuy" collectively share how the partnership with LG and the integration of the "Life's Good" campaign have enriched their theatrical experience. Kyle Napuli (Aiza) reflects on the synergy between LG's contributions and the musical's message: "LG shared with us their lovely products to use for the show. Plus the saying ‘Life’s Good’ perfectly encapsulates the message of Buruguduystunstugudunstuy." Pepe Herrera (Mr. Suave) appreciates the impact of LG's support: "Sponsors like LG are a big help to any show. They bring more than just resources—they bring excitement and fun, which amplifies everything we do on stage. It’s truly more fun and vibrant with their support!"

LG XBoom and LG CordZero were used as props during the scenes in the musical

Tex Ordoñez-De Leon (Norma) remarks on the aesthetic enhancement LG appliances bring to the set: "LG appliances have a way of making everything look better—they made Norma’s surroundings look incredibly rich! It’s a bit of fun seeing how these high-tech gadgets transform our set into something out of a luxury magazine," while Natasha Cabrera (Girlie) notes the positive influence on her character: "LG makes Norma's life good." Nicco Manalo (Mang Jose) highlights how LG products facilitate daily life within the narrative: "The LG products that we use in the show really gives you a clear idea of the world the character of Norma lives in."

LG Dual Inverter Compressor Aircon was also used as props in some scenes
Life's Good slogan can also be seen in the LED backdrop all throughout the play

Playwright Rody Vera points out how LG's slogan aligns with the show’s themes: "LG’s motto keeps everything we see in this world in perspective. We have a sense of humor, we have a sense of hope, and we have a sense of what’s real and what’s fantasy. But what binds all these ideas is our faith that Life is (ultimately, despite the challenges, beyond our sorrows) Good." Noel Comia (Tikmol) shares how LG enhances the production, "LG's contribution has really enhanced our production. The visual and entertainment quality is boosted significantly, making the whole show experience more vivid and engaging for the audience. It’s like they bring the ‘Life’s Good’ vibe right into every scene."

More features of the Life's Good slogan

Director Dexter Santos and actress Marynor Madamesila (Jen) further reflect on the thematic and aesthetic contributions of LG. Santos says, "Because the message Life’s Good is the ultimate quest for any person. To get to a place where they can embrace and accept all their flaws and claim life is indeed good." Madamesila adds, "LG captures what Buruguduystunstugudunstuy aims to convey; that no matter how crazy or difficult the world may be, if we change our perspective and get the support that we need, ‘life’s good.’"

More features of the Life's Good slogan

LG Philippines Managing Director Mr. Nakhyun Seong was all smiles after the show. “The partnership between LG and the musical is a testament to the power of innovative branding intertwined with artistic expression, ensuring that the message of optimism not only reaches but also resonates with a global audience, encouraging them to believe that no matter the circumstances, Life’s Good.”

The LG Objet Collection, featuring beautiful top of the line TVs, refrigerators, WashTower units, microwaves, air purifiers, AeroTower, and Styler, is prominently displayed in the theater's foyer and exit lobby, perfectly aligning with the musical’s dynamic and engaging atmosphere.

LG Objet Collection, LG OLED TV in the theater lobby

Buruguduystunstugudunstuy: Ang Parokya Ni Edgar Musical premiered on April 26 and runs every Friday and weekends at Newport Performing Arts Theater, Newport World Resorts. Get your tickets from Newport World Resorts or via Ticketworld.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG OLED products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

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LG and ADDESSA Give Back With a Whole Lot of Laundry Love

In a heartfelt endeavor to support communities ravaged by recent typhoons, LG and ADDESSA have once again demonstrated their commitment to social responsibility by staging another successful 'Laundry Love' event. The collaboration was birthed to assist communities severely impacted in La Union, Pangasinan, and Zambales. Recognizing the challenges these areas faced due to flooding, the partnership aimed not only to provide free laundry services but also repair support for LG appliances damaged during the calamity.

Over a span of just twelve days in August, the initiative witnessed an overwhelming response with an average of 50 individuals registering daily at all participating ADDESSA branches. Cumulatively, this means approximately 600 individuals were able to avail of the service, a testament to the depth of the need and the gratitude of the beneficiaries.

Powering the event, LG showcased its cutting-edge technology by providing the latest washing machines, including the innovative WashTower™ and a range of front and top load models. Alongside these, free detergents and dedicated exhibitors ensured a seamless experience for those dropping off their laundry. Ensuring the word reached far and wide, LG also lent its marketing and branding support. Complementing LG's efforts, ADDESSA was instrumental in orchestrating the on-the-ground activities. By providing vital infrastructural support, including water supply, electricity, setup space, and critical security measures, ADDESSA demonstrated a deep commitment to their communities.

Additionally, recognizing that many had faced damage to their appliances in the typhoons, LG stationed a dedicated service personnel through their third-party service partner, Appletronics Services, Inc. This representative was on hand not only to assist with repairs but also to answer any questions or concerns about LG appliances.

Mangaldan, Pangasinan

Agoo, La Union

In times of crisis, such partnerships underline the importance of community and collaboration. Through their 'Laundry Love' initiative, ADDESSA and LG have not only provided a much-needed service but also sowed seeds of hope, reminding the residents of La Union, Pangasinan, and Zambales that they are not alone in their recovery journey.

LG PH Managing Director Mr. Sungjae Kim expressed his happiness with the successful event, stating "Filipinos have an indomitable spirit, demonstrating unmatched resilience even in the face of the most challenging adversities. At LG, we are continually inspired by this strength and are committed to standing alongside the Philippines, offering our unwavering support to uplift communities whenever they need it the most."

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more details, follow @LGPhilippines on Facebook, Instagram, Tiktok and Youtube. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

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