Hop into Fun: An Egg-cellent Easter Celebration Awaits at SM Supermalls in the East!

Hey fam! If you're still figuring out where to take the kiddos (or yourself—no shame in loving Easter eggs) this Easter Sunday, April 20, let me help you out: SM Supermalls in the East are going all out this year and it’s looking like a full-on festive wonderland. 🎉

Imagine this—egg hunts, costume contests, parades, and fun little pocket activities to keep everyone busy (and off their gadgets for a while 😅). Whether you're in Marikina, Taytay, Antipolo, or anywhere near the East side, there’s a cute celebration waiting just around the corner.

Here’s the lowdown on where the magic’s happening:

🥚 SM City East Ortigas
A classic egg hunt kicks off at 3:00 PM at the Main Atrium. Kiddos, grab your baskets and let the hunt begin!

🎭 SM City Marikina
They’re not holding back—Easter Parade, Costume Contest, AND an Egg Hunt happening at the Ground Level Mall Atrium. It's a whole production and you’re invited!

🌈 SM City Taytay
Another 3:00 PM egg hunt awaits, this time at Bldg A Ground Level. Perfect if you're looking for a mid-afternoon family moment.

🌟 SM City Masinag
Get ready for a colorful celebration with an Easter Parade, Costume Contest, and Egg Hunt—plus a cute coloring activity for the artsy little ones at the Mall Atrium.

🐰 SM City San Mateo
Up on the 4th Level, it’s all about the Easter Parade vibes, a charming Costume Contest, and—you guessed it—an exciting Egg Hunt. Bonus: another fun pocket activity to check out!

✨ SM Center Angono
Calling all mini fashionistas: their Easter Costume Contest kicks off at 2:00 PM (Upper Ground Level in front of BDO). Time to show off those DIY bunny ears and sparkly pastels!

🎨 SM Antipolo Downtown
Over at the 2nd Level, it’s egg painting time! There's also an Easter Parade and Egg Hunt, so you get the best of everything in one trip.

So if you're looking for a wholesome, joy-filled, and (let’s be real) super Instagrammable way to celebrate Easter—this is it. Grab your bunny ears, prep those baskets, and don’t forget to tag your moments with #ExtraExcitingEast so we can all enjoy the cuteness overload together.

See you at the hunt! 🐣✨💛

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SM Supermalls Heats Up Summer with Sports Fun!

Sun’s out, fun’s in! SM Supermalls is turning up the heat with back-to-back festivities that will make this summer season the most unforgettable one yet. From April 1 to May 31, SM Supermalls is bringing the thrill of sports to you with a lineup of adrenaline-pumping activities for all ages. So, lace up your sneakers and get into summer sports as SM Supermalls transforms into a vibrant hub of energy, non-stop fun, and surprises this summer.

From sunrise to sunset, MOA Sky is the ultimate playground for everyone.

Active Hub
Gather your family and friends and take them to the largest playground for sports enthusiasts – SM Active Hub! SM Supermalls’ comprehensive sports program is open to all and features 44 pickleball courts across 21 malls and 14 malls with running hubs nationwide, and counting. Just download the SM Malls Online app and become a member today! Year-round deals and perks from partner brands and discounts on sporting events await.

Join the largest sports revolution in the Philippines -- download the SM Malls Online app to register for the SM Active Hub, explore exciting games, and unlock exclusive perks from tenants nationwide.

Runners sprint forward the starting line at the SM Active Hub running activation at SM City Butuan

Summer Games
Get ready to unleash your inner champion with the Summer Games—a lineup of community tournaments and brand-led sports events. Whether you’re perfecting your pace in running challenges, powering through cycling races, or showcasing your skills in pickleball tournaments, something awaits for all sports enthusiasts. For those looking to elevate their game, pro-guided marathon clinics at select SM Malls offer a perfect opportunity to hone technique, while mall power walks and senior-friendly fitness sessions ensure fun and wellness for every generation.

Runners fuel their passion for the sport as they hit their stride at SM City Clark's running event.

Cyclists enjoying a smooth ride at SM City Clark

Players enjoy an exciting game of pickleball at SM City Cabanatuan, showcasing skill, fun, and friendly competition

Summer E-Games
Gaming enthusiasts, this one’s for you! The Summer E-Games brings the thrill of competition to the digital battlefield, where rookie and pro gamers head-to-head in various tournaments. Experience heart-racing matches, score exclusive gaming merchandise, and show off your skills in front of a cheering crowd!

Gamers come together for an exciting and action-packed Valorant tournament at SM Megamall's Cyberzone

Summer Pet Olympics
For pet lovers, Summer Pet Olympics takes the spotlight with adorable and exciting competitions. A collaborative effort with SM Super Pets Club, this event features races, obstacle courses, and pet-friendly contests designed to showcase agility, obedience, and fun!

Let your furry friends dive into summer fun -- join the exciting Pet Olympics at SM Supermalls!

Whether you're diving into the world of sports, leveling up in e-gaming or simply soaking up the ultimate summer vibes, SM Supermalls has everything you need for an action-packed, fun-filled summer season.

So, what are you waiting for? Make this summer one for the books! Mark your calendars, gather your squad, and head to SM Supermalls for an unforgettable adventure.

Stay updated on all the fun by following @SMSupermalls on social media or visiting www.supermalls.com

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Own Your Shine This Women’s Month at SM Malls in the East!

March is all about recognizing the incredible women in our lives—their strength, beauty, and brilliance. And what better way to celebrate them than with a well-deserved treat? Whether you’re looking to spoil the special women in your life or encourage them to take a moment for themselves, SM Malls in the East—including Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—have lined up the ultimate shopping, self-care, and bonding experiences to make Women’s Month extra special.

 Glow Up & Stand Out

Style is power, and there’s no better time to refresh your wardrobe or upgrade your look. Whether it's for your partner, your mom, your sister, or even your bestie, check out trendy fashion finds from For Me, Unica Hija, Surplus, and Bayo. Top it off with stylish accessories from SM Store, a sleek pair of OJO Eyewear shades, or comfy yet trendy sneakers from World Balance.

Want to go the extra mile? Aesthetic upgrades aren’t just about clothes—gifting a pastel AquaFlask keeps hydration on point, while eyewear from Ideal Vision makes both a functional and stylish statement.

The Ultimate Pampering Experience

A true queen deserves to unwind! Whether it’s a relaxing massage, a mani-pedi at Nailaholics, or a rejuvenating facial at K Skin, the ladies in your life will love these self-care experiences. For those who prefer a silky-smooth finish, Hey Sugar offers painless waxing sessions to complete the glow-up.

Coffee Dates & Meaningful Conversations
Sometimes, the best way to celebrate Women’s Month is through quality time. Treat the special women in your life to coffee and conversations at Coffee Bean & Tea Leaf or ZUS Coffee. Whether it’s a heart-to-heart chat over a warm latte or a quick caffeine fix in between shopping sprees, these little moments make all the difference.

Self-Care & Wellness Finds

Want to give the gift of beauty and wellness? Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty have all the must-have skincare and wellness essentials to keep that glow going strong. Whether it’s a luxe serum, a skincare set, or health-conscious products, these picks are perfect for every woman who loves to take care of herself.

Make This Month About Her

This Women’s Month, SM Malls in the East is the go-to destination for celebrating the queens in our lives. From exciting shopping finds to pampering sessions and coffee dates, there’s no shortage of ways to show appreciation.

Visit SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about her!

Don’t forget to follow SM Supermalls for the latest updates and share your Women’s Month moments with us.

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National Strawberry Day: All the Berry Treats You Can Find at SM!

Strawberry lovers, rejoice! National Strawberry Day is the perfect excuse to indulge in everything sweet, fruity, and oh-so-berry delicious. Whether you're craving strawberry-flavored treats, refreshing drinks, or even strawberry-scented finds, SM Malls in the East Metro—SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown—have got you covered. Refer to these must-try picks that will make your day extra special!

Berry-licious Food & Drinks

Nothing beats the classic taste of fresh strawberries, and SM Supermarket has them ready for you to enjoy at home. If you're looking for a quick chocolatey fix, grab some Meiji Strawberry Chocolate for an instant mood booster.

Strawberry Chocolate by Meiji is available at SM Supermarket.

Craving a refreshing sip? Pickup Coffee's Strawberry Frappe and Strawberry Iced Dream are delightful blends of creamy and fruity goodness, perfect for a mid-day pick-me-up. If you're a fan of frozen yogurt, llaollao lets you customize your treat with fresh strawberry toppings for that perfect mix of tart and sweet.

Pick Up Coffee’s Strawberry Iced Dream, available at SM Center Antipolo Downtown

For those with a sweet tooth, Candy Corner offers a variety of strawberry-flavored candies, including Roll-Ups, Strips Sour, and Striking Popping Candy that will take you on a nostalgic trip down memory lane. Meanwhile, Dairy Queen serves up their creamy and indulgent Strawberry Cheesecake Blizzard that’s guaranteed to satisfy your dessert cravings.

Decadent Strawberry Desserts
From brownies to bingsu, SM Malls have all the strawberry desserts you can dream of! Brownies Unlimited’s Strawberry Crème Brownie is a fudgy delight with a fruity twist, while Bonchon’s Strawberry Bingsu is the ultimate Korean-style shaved ice treat that’s both refreshing and indulgent.

A box of Strawberry Cream brownies from Brownies Unlimited in SM City San Mateo and SM City Marikina

If donuts are your go-to, try The Taste of Czaczacza’s Strawberry Quizas Donut or Dunkin’s Strawberry-Filled Donut for a burst of berry goodness in every bite. And for a trendy street food experience, don’t miss out on the viral Strawberry Tanghulu—candied strawberries on a stick that are as fun to eat as they are delicious!

Caramia takes strawberry desserts to the next level with their Strawberry Supreme Gelato and Strawberry Shortcake, both rich in flavor and texture. And for celebrations, Hearts and Bells offers a stunning strawberry-flavored tiered cake that’s perfect for any occasion.

Sweet Scents & Berry-Colored Finds
Strawberry goodness isn't just about food—it can also be a part of your daily essentials! Bench’s Strawberry Bratsplash Cologne gives you a fresh and fruity scent that will keep you feeling light and playful all day long.

The classic strawberry scent from Bratsplash. Available at Bench in all SM City Marikina, Masinag, and San Mateo.

Celebrate Strawberry Bliss at SM!

Whether you’re indulging in a strawberry-filled donut, cooling down with a fruity frappe, or enjoying the fresh scent of strawberries, there’s something for everyone at SM Malls in the East Metro. Celebrate National Strawberry Day with these oh-so-berry good finds and make your day extra sweet! Visit your nearest SM Mall and satisfy your strawberry cravings today!

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Experience Love in Full Color at SM Supermalls in the East this Valentine's Day!

This Valentine's Day, SM Supermalls in the East is the ultimate destination for celebrating love in all its forms. Whether you're a couple, a family, a group of friends, flying solo, or even furparents we've got something special in store for you at SM City East Ortigas, SM City Taytay, SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Angono and SM Center Antipolo Downtown.

Couples: Celebrate love with a special date at SM. Enjoy a romantic dinner with various restos you can choose from, try La Casetta de Britt at SM City Taytay for an Authentic Italian taste while Mary Grace at SM City Marikina, SM City East Ortigas and SM City Masinag gives an intimate ambiance for couples. Catch the latest blockbuster at SM Cinema, and don't forget to capture your sweet moments at the Valentine-themed photo area, serenaded by live music from our talented buskers!

Couples find love and laughter while playing the claw machine at World of Fun SM City Taytay.

Families: Spread the love with the whole family at SM. Enjoy a delicious meal together at Yakimix SM City Masinag, Vikings at SM City Marikina or Botejyu at SM City San Mateo, bond over exciting games at SM City East Ortigas Tom’s World and World of Fun at SM Center Angono, or watch a heartwarming family movie at SM City East Ortigas and SM City Marikina’s Director’s Club.

Have your photo taken with the whole family at the Valentine’s Day photo op area of SM City Taytay

Friends: Celebrate your friendship this Valentine's Day and catch up over coffee at Krispy Kreme SM Center Angono or grab a bite at Pizza Hut SM City Taytay and SM City San Mateo, enjoy blindbox-hunting and unboxing at Fullybooked SM City East Ortigas, or challenge each other to a friendly competition at a game of billiards at the Game Park in SM City East Ortigas. Create new memories and don’t forget to capture it at Life Four Cuts at SM Center Angono, SM City Masinag, SM City San Mateo and SM City Taytay.

Enjoy sweet Valentine-themed treats with your friends. Get these heart-shaped donuts from Krispy Kreme at SM Center Angono.

Singles: Embrace self-love this Valentine's Day at SM. Treat yourself to a relaxing spa day at Hey Sugar SM City Taytay, SM Center Angono, SM City San Mateo or SM City Marikina, indulge in your favorite comfort food – Kyukyu Ramen at SM Center Antipolo Downtown and grab yourself a bouquet of flowers from MSME merchants at your favorite SM Malls in the East. Discover new interests at SM City East Ortigas and join Moss Escapes’ workshop on making miniature landscape terrarium or simply enjoy a leisurely stroll around the mall, enjoying the lovely music of our Valentine's Day buskers.

Express your love with chocolates from SM Center Antipolo Downtown and keep things sweet for your Valentine or your Galentine

Get your otter half this Made for Each Otter mugs from Starbucks

Pet Lovers: Show your furry friends some love this Valentine's Day! Look out for pet-friendly activities, photo booths, and even special treats for your beloved companions at Pet Express SM City Masinag, SM City Taytay, SM City East Ortigas and SM City Marikina or simply enjoy play time at Paw Park at SM City East Ortigas, SM City Masinag, SM City San Mateo and SM City Taytay.

Here's a glimpse of what awaits you at SM Supermalls in the East:
* Dining Deals: Enjoy special Valentine's Day menus and promotions at participating restaurants.
* Cinema Specials: Catch the latest romantic comedies and dramas at SM Cinema.
* Arcade Fun: Challenge your loved ones to exciting games and win amazing prizes.
* Photo Opportunities: Capture your sweet moments at our Valentine's-themed photo booths and photo areas.
* Gift Ideas: Find the perfect Valentine's Day gift for your loved ones at our diverse retail shops.
* Special Events: Look out for special Valentine's Day events and performances happening at our malls, including our pet-friendly celebrations!
* Live Music: Enjoy the romantic and festive atmosphere with live performances from our Valentine's Day buskers.

Visit SM Supermalls in the East this Valentine's Day and experience a celebration of love like no other!

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SMDC, SM Supermalls partner with the National Museum in landmark service donation

The National Museum of the Philippines (NMP) recently received a significant boost with a service donation from SM Development Corporation (SMDC), underscoring a milestone in the museum's history. The donation was formally accepted on January 31.

(L-R): National Museum of the Philippines (NMP) Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila, NMP Director-General Jeremy Barns, SM Development Corporation (SMDC) Executive Vice President (EVP) for Project Development Grace Evangeline Sta. Ana, SM Supermalls EVP for Marketing Jonjon San Agustin, SM Supermalls VP for Corporate Compliance Group Liza Silerio, and SM Prime Holdings VP for Legal Atty. Helene Go

Better consumer experience
This partnership signifies a commitment to enriching Filipino lives through cultural heritage. The donation from SMDC includes crucial repairs and maintenance for the air conditioning system at the National Museum of Natural History, ensuring a comfortable and enjoyable experience for visitors.

The Ceremonial Signing of the Deed of Donation between SM Development Corporation (SMDC) and the National Museum of the Philippines highlights SMDC's commitment to supporting the museum, including air conditioning repairs at the National Museum of Natural History and marketing support from SM Supermalls to promote its cultural mission. Photo from the National Museum of the Philippines.

"We at the NMP look forward to making the most out of this donation, and we hope to achieve the same level of quality of operations that SM produces,” stated NMP Director-General Jeremy Barns.

"We're thrilled to be a part of this exciting collaboration," said SM Supermalls Executive Vice President (EVP) for Marketing Jonjon San Agustin. "Through strategic promotions across our malls, we aim to significantly amplify the reach of the NMP and its mission of universal access to cultural heritage."

SM Supermalls' marketing efforts will ensure the NMP can connect with a wider audience over the next three years. This aligns perfectly with SMDC's sentiment, as expressed by SMDC EVP for Project Development Grace Evangeline Sta. Ana: "This partnership reflects SMDC's dedication to nation-building. We're proud to support the arts and contribute to a richer cultural experience for Filipinos."

A lasting impact
This collaborative effort between SMDC, SM Supermalls, and the NMP exemplifies a shared commitment to cultural preservation and accessibility. The improved air conditioning system and strategic marketing initiatives will undoubtedly enhance the visitor experience and ensure the NMP's treasures are accessible to all Filipinos for years to come.For more information on exciting partnerships like this, visit the websites of SMDC: www.smdc.com and SM Supermalls: www.smsupermalls.com, or follow them on social media.

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Restart Healthy in 2025 at SM Malls in the East Metro

Kickstart the new year with a focus on health and wellness at SM City Marikina, Masinag, San Mateo, and SM Center Antipolo Downtown! These malls are your ultimate destinations for fitness finds, activewear, and energizing activities that set you up for a healthy 2025.

Step into Style with Athleisure Fits
Upgrade your fitness wardrobe with the latest sneakers and activewear from top brands like Adidas, Anta, and multi-brand shops in Sports Central and SM Store. Whether you’re a runner, a gym enthusiast, or simply embracing athleisure for everyday comfort, you’ll find a variety of options to match your style and fitness goals.

Energize Your Routine with Fitness Dance Classes
Feel the rhythm and burn those calories with weekly fitness dance classes for all ages at the 10 o’ Clock Habit in SM City Masinag, San Mateo, and SM Center Antipolo Downtown. These high-energy sessions are perfect for beginners and seasoned dancers alike, offering a fun and effective way to stay active while meeting new friends. Check the schedule at each mall and join the fitness fun!

All-in-One Sports Facilities at SM Center Antipolo Downtown

Take your fitness game to the next level at SM Center Antipolo Downtown as it features multi-purpose courts perfect for badminton, pickleball, basketball, and volleyball clinics. Whether you’re honing your skills or just trying something new, these facilities are great for sports enthusiasts of all ages.

Fuel Your Fitness Goals

Stay nourished and energized with healthy dining options available. From fresh fruits, yogurts, smoothies, and salads to even dietary supplements, there’s something for every health-conscious foodie for guilt-free indulgences.

Shop Smart, Live Healthy

Start 2025 on the right track by exploring wellness essentials at these East Metro malls. From fitness gear to health supplements, SM Malls have everything you need to support an active and balanced lifestyle. Don’t miss out on seasonal promotions and discounts to make your health journey even more rewarding.

Make SM Malls in the East Metro your partner in health this 2025. Visit today and embark on a year of wellness and vitality!

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SM mallgoers donate record-breaking 50,000 Bears of Joy to kids in need

SM mallgoers’ kindness makes this holiday season brighter, with 50,000 Bears of Joy spreading happiness to children.

The SM mallgoers achieved something truly remarkable—donating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.

Pure joy captured in a single moment—thank you to SM Supermalls shoppers for making this holiday season extra special for these kids from Marikina Elementary School

Children from Sitio Pintong Bukawe light up with excitement as they receive their cuddly SM Bears of Joy through the kindness of shoppers of SM City Masinag

An annual initiative of SM Cares, the SM Bears of Joy campaign empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bears—one to keep and another to share. This year’s theme, “Hug-a-Mood,” introduced four charming bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ronnie, the creative dreamer. Each bear brought its own personality, symbolizing the warmth and joy of the season.

Giving back this holiday season, SM City San Mateo brings joy to children and residents of Cottolengo Filipino in Montalban, Rizal

Beyond the numbers, the true impact lies in the ripples of care created by this campaign. Each donated bear represents the kindness and generosity of a community united in its commitment to giving back. These simple acts of giving spread not only joy but also hope, showing that small gestures can create meaningful change across communities.

This initiative also reminds us that the holidays are a time to create special memories, especially for children who may not always feel the season’s merriness. Through the unwavering compassion of SM shoppers, the Bears of Joy initiative delivered smiles, warmth, and a powerful message of love to children nationwide.

SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.

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