SM Active Hub Launches in the East

SM Supermalls has officially launched SM Active Hub, its latest initiative aimed at revolutionizing fitness and sports engagement in the country. The grand kickoff in the East of Metro Manila on March 9 also saw thousands of fitness enthusiasts and athletes gather across SM City Marikina, SM City East Ortigas, and SM Center Antipolo Downtown, marking the beginning of a new era in accessible, community-driven fitness.

A Hub for Every Fitness Passion

Marikina Run Club
In partnership with Team Malaya, the Marikina Run Club in SM City Marikina gathered a strong community of runners for an exciting kickoff. Participants engaged in warm-ups and a community run, fostering camaraderie among beginners and seasoned runners alike.

Runners at the Marikina Run Club hit the pavement with energy and enthusiasm during the launch of SM Active Hub.

East Ortigas Run Club
Supported by Anytime Fitness and Boysen, SM City East Ortigas launched its run club where participants had the opportunity to train and run along the mall’s dedicated 880-meter run path, a safe and accessible space designed for both casual joggers and serious runners.

Hundreds of runners took their first strides with the East Ortigas Run Club, launching their journey on the mall’s 880M run path.

Pickleball Hub
Pickleball fever swept through SM Center Antipolo Downtown with an exciting tournament hosted by Pickleball East Dinkers Club Inc. Enthusiasts and experienced players took to the courts for friendly yet competitive matches, bringing more attention to the fast-growing sport in the East. The event was filled with energy, camaraderie, and sportsmanship as participants showcased their skills and embraced the excitement of the game.

Players bring their A-game in an intense paddle battle of speed, strategy, and precision in PEDCI’s pickleball tournament at SM Center Antipolo Downtown.

Country’s Largest Playground for Sports Enthusiasts at SM Supermalls

With the launch of SM Active Hub, SM Supermalls continues to expand its commitment to health, fitness, and community engagement. SM partners with top fitness clubs and organizations to bring accessible, fun, and engaging sports experiences to everyone.

This is just the beginning—expect more exciting fitness activities and partnerships in the coming months as SM strengthens its position as the largest playground for sports enthusiasts in the country. Lace up, grab a paddle, or take the first step in your fitness journey—SM Active Hub is ready for you!

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Own Your Shine This Women’s Month at SM Malls in the East!

March is all about recognizing the incredible women in our lives—their strength, beauty, and brilliance. And what better way to celebrate them than with a well-deserved treat? Whether you’re looking to spoil the special women in your life or encourage them to take a moment for themselves, SM Malls in the East—including Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—have lined up the ultimate shopping, self-care, and bonding experiences to make Women’s Month extra special.

 Glow Up & Stand Out

Style is power, and there’s no better time to refresh your wardrobe or upgrade your look. Whether it's for your partner, your mom, your sister, or even your bestie, check out trendy fashion finds from For Me, Unica Hija, Surplus, and Bayo. Top it off with stylish accessories from SM Store, a sleek pair of OJO Eyewear shades, or comfy yet trendy sneakers from World Balance.

Want to go the extra mile? Aesthetic upgrades aren’t just about clothes—gifting a pastel AquaFlask keeps hydration on point, while eyewear from Ideal Vision makes both a functional and stylish statement.

The Ultimate Pampering Experience

A true queen deserves to unwind! Whether it’s a relaxing massage, a mani-pedi at Nailaholics, or a rejuvenating facial at K Skin, the ladies in your life will love these self-care experiences. For those who prefer a silky-smooth finish, Hey Sugar offers painless waxing sessions to complete the glow-up.

Coffee Dates & Meaningful Conversations
Sometimes, the best way to celebrate Women’s Month is through quality time. Treat the special women in your life to coffee and conversations at Coffee Bean & Tea Leaf or ZUS Coffee. Whether it’s a heart-to-heart chat over a warm latte or a quick caffeine fix in between shopping sprees, these little moments make all the difference.

Self-Care & Wellness Finds

Want to give the gift of beauty and wellness? Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty have all the must-have skincare and wellness essentials to keep that glow going strong. Whether it’s a luxe serum, a skincare set, or health-conscious products, these picks are perfect for every woman who loves to take care of herself.

Make This Month About Her

This Women’s Month, SM Malls in the East is the go-to destination for celebrating the queens in our lives. From exciting shopping finds to pampering sessions and coffee dates, there’s no shortage of ways to show appreciation.

Visit SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about her!

Don’t forget to follow SM Supermalls for the latest updates and share your Women’s Month moments with us.

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Easter Fun in the East at SM

The warm summer sun is upon us, and with it comes the promise of beach getaways, relaxing staycations, and joyous Easter celebrations. Whether you're planning to hit the waves, cozy up at home during Holy Week, or join the festivities, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Cherry Antipolo have you covered!

EGGciting Easter

Fun-filled Easter egg hunts and costume contests are happening on Easter Sunday at your nearest SM Mall. No Easter celebration is complete without a delicious meal to treat your family to—brunch, merienda, dinner, or even sweet coolers to beat the heat—all available at your convenience.

Beach-Bound Bliss

Stock up on essential beach essentials like sunscreen, swimsuits, and beach towels at the SM Store. Don't forget fun beach toys and floaties for the kids! Look effortlessly chic with breezy summer wear. Make sure to stay protected from the harsh summer sun with sunglasses, hats, and rash guards. Find light and airy dresses, cool polos, and comfy shorts for both men and women from all from Coco Cabana and Coco Republic at the SM Store.

Holy Week Staycation

Stock up on popcorn, chips, and your favorite snacks at SM Supermarket for cozy movie nights. Turn on that new AC from SM Appliance Center to beat the hot and humid weather outside. Dip into inflatable pools from Toy Kingdom while drinking an ice-cold cola at your garage sounds refreshing.

This summer and Easter, SM Supermalls has everything you need to make the most of the season. So, head on over to your nearest SM mall, soak up the summer vibes, celebrate Easter, and create fun memories with loved ones.

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March into savings at SM Supermalls March Madness Sale!

Escape the early summer sizzle by heading to SM City Marikina, SM City Masinag, SM City San Mateo, and SM Cherry Antipolo for the March Madness Sale happening this March 15–17, 2024!

Whether you're shopping for fashion, electronics, home essentials, or anything in between, there's something for everyone. Dive into amazing deals and up to 50% off on discounted finds in all 4 malls with a chance to win P5,000 worth of SM Gift Passes in the raffle draw. Each mall will have three lucky winners chosen, with a total of P60,000 worth of gifts to be awarded.

The March Madness Sale is per DTI Fair Trade Permit No. FTEB-188626, Series of 2024. Stay updated on all the details by following the official social media accounts of SM City Marikina, SM City Masinag, SM City San Mateo, and SM Cherry Antipolo.

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Get hired on the spot at the SM Job Fair 2024 at SM Cherry Antipolo

SM Cherry Antipolo is gearing up to host the highly anticipated SM Job Fair on March 4, 2024, by providing a platform for job seekers to connect with potential employers and explore exciting career opportunities.

This one-day event at the 3 rd level of SM Cherry Antipolo, organized in collaboration with the Antipolo Public Employment Service Office (PESO), the Department of Labor and Employment (DOLE), and the Antipolo City Government, will see the participation of 22 companies across various industries. With over 1000 job openings available, the job fair seeks to equip individuals seeking employment to improve their livelihood and personal success as well as companies scouting the best fit of candidates.

Jobseekers can expect to find openings in various fields, including retail, food and beverage, business process outsourcing (BPO), customer service, sales and marketing, construction, housekeeping, finance, logistics, and many more.

So, come prepared, be prompt, and apply for job opportunities available at the SM Job Fair 2024 at SM Cherry Antipolo.

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Attract Luck in Love in the 2024 Year of the Dragon at SM

As we approach the Lunar New Year of the Wood Dragon, SM Supermalls in the east have all you need to get ready to attract all the wonderful things in 2024.

Attract “Luck in Love” at SM with auspicious charms, food, items, and activities at SM City Masinag, SM City San Mateo, SM Center Angono, and SM Cherry Antipolo. Each mall has decked its areas with vibrant red and gold, huge lanterns, money trees, heart arcs, and a giant cheerful dragon. Chinese horoscopes are also on display for everyone to check out their fortune in 2024.

Celebrate with family with sweet and sticky tikoy, fruits, dumplings, and noodles from Chinese restaurants like King Bee, Classic Savory, and Chowking for the Luck in Love Feast. Shop for lucky charms for the house and personal belongings at SM Store and at the Luck in Love Fair. The lively and festive lion and dragon dance is set to perform on February 10 to attract abundance for tenants and shoppers alike.

For more exciting events, follow SM City Masinag, SM City San Mateo, SM Center Angono, and SM Cherry Antipolo on Facebook, Instagram, X, and TikTok. Xin Nian Kuai Le!

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SM employees participate in Brigada Eskwela 2023

As the new school year starts in 2023-2024, SM employees from SM Cherry Antipolo, SM City Masinag, SM Center Angono, and SM City San Mateo embark on another fun employee volunteerism activity with Brigada Eskwela.

Volunteer employees from SM Center Angono repaints arm chairs used in Regional Lead School for the Arts

Employees of SM City Masinag and SM Cherry Antipolo busily clean a classroom in Mayamot National High School, Antipolo City

Employees and agency volunteers worked together to improve the facilities of select school beneficiaries—Mayamot National High School in Antipolo City, Ampid 1 Elementary School in San Mateo, and Regional Lead School for the Arts in Angono.

SM City San Mateo Mall Manager Francis Lira and Assistant Mall Manager Naelah Tulayba lead the turnover of cleaning and painting materials to the school heads of Ampid 1 Elementary School in San Mateo

Aside from repainting and general cleaning of classrooms, new cleaning materials were turned over to selected schools for the entire school year.

Brigada Eskwela is an annual employee volunteer project of the SCMC employees through SM Cares, the corporate social responsibility arm of SM Supermalls. 

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Mr. DIY opens 147th store in SM Cherry Antipolo

Asia's largest home improvement store, Mr. DIY, opens it's 147th branch in SM Cherry Antipolo. The celebration kicked off with a blessing and a ribbon-cutting with Mr. DIY Philippines and SM Supermalls executives.  

Mr. DIY Philippines and SM Supermalls executives for ribbon cutting

Continuing to be the one-stop shop for home improvement, hygiene, arts and crafts, house wares and more reaches to more residents near SM Cherry Antipolo. The Mr. DIY branch is the first in an SM Supermalls showcases more than 16,600 items in 10 different categories that can make our lives easier and every member of the family has to choose from. A one whole shopping experience for everyone around.

MR.D.I.Y. Philippines Chief Operating Officer, Ms. Roselle Marisol Andaya said, “we are very excited to open our 147 th store here at SM Cherry Antipolo. This is another milestone for us as this is our first MR.D.I.Y. store in the SM Supermalls group and certainly not the last. So, I would like to sincerely thank all our SM partners who are here today, thank you for giving us a chance to serve your customers by providing them with over 16,000 SKUs of products from 10 different categories. We are sure to cover the life and home improvement needs of each member of the Filipino family who SM Cherry Antipolo serves. We hope to bring more excitement to the shopping experience of your customers when they step into our MR.D.I.Y. store.”

After the blessing, we had a tour inside the branch and browsed through all the exciting items found inside Mr. DIY. They got every item that's specific to your needs and you'll also find things that you never knew you needed. It's the ultimate budol-place to beautify and improve your homes for you and your family.

Aisle for food keepers

Food keepers and organizing storage

Party favors and arts and crafts

Electronics section

Fluffy and soft carpets for your "feed goals"

 Aside from the eye candy tour, I would like to thank Mr. DIY for the take-home gift filled with neat and useful stuff. I also bought a few items but I'm definitely going back.

Mr. DIY is located at the 3rd floor of SM Cherry Antipolo, Marcos Hiway, Antipolo City. For more store opening updates and awesome promotions, visit MR.D.I.Y. official Facebook page at @mrdiyPH and corporate website at www.mrdiy.com/ph

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