Hop into Fun: An Egg-cellent Easter Celebration Awaits at SM Supermalls in the East!

Hey fam! If you're still figuring out where to take the kiddos (or yourself—no shame in loving Easter eggs) this Easter Sunday, April 20, let me help you out: SM Supermalls in the East are going all out this year and it’s looking like a full-on festive wonderland. 🎉

Imagine this—egg hunts, costume contests, parades, and fun little pocket activities to keep everyone busy (and off their gadgets for a while 😅). Whether you're in Marikina, Taytay, Antipolo, or anywhere near the East side, there’s a cute celebration waiting just around the corner.

Here’s the lowdown on where the magic’s happening:

🥚 SM City East Ortigas
A classic egg hunt kicks off at 3:00 PM at the Main Atrium. Kiddos, grab your baskets and let the hunt begin!

🎭 SM City Marikina
They’re not holding back—Easter Parade, Costume Contest, AND an Egg Hunt happening at the Ground Level Mall Atrium. It's a whole production and you’re invited!

🌈 SM City Taytay
Another 3:00 PM egg hunt awaits, this time at Bldg A Ground Level. Perfect if you're looking for a mid-afternoon family moment.

🌟 SM City Masinag
Get ready for a colorful celebration with an Easter Parade, Costume Contest, and Egg Hunt—plus a cute coloring activity for the artsy little ones at the Mall Atrium.

🐰 SM City San Mateo
Up on the 4th Level, it’s all about the Easter Parade vibes, a charming Costume Contest, and—you guessed it—an exciting Egg Hunt. Bonus: another fun pocket activity to check out!

✨ SM Center Angono
Calling all mini fashionistas: their Easter Costume Contest kicks off at 2:00 PM (Upper Ground Level in front of BDO). Time to show off those DIY bunny ears and sparkly pastels!

🎨 SM Antipolo Downtown
Over at the 2nd Level, it’s egg painting time! There's also an Easter Parade and Egg Hunt, so you get the best of everything in one trip.

So if you're looking for a wholesome, joy-filled, and (let’s be real) super Instagrammable way to celebrate Easter—this is it. Grab your bunny ears, prep those baskets, and don’t forget to tag your moments with #ExtraExcitingEast so we can all enjoy the cuteness overload together.

See you at the hunt! 🐣✨💛

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Own Your Shine This Women’s Month at SM Malls in the East!

March is all about recognizing the incredible women in our lives—their strength, beauty, and brilliance. And what better way to celebrate them than with a well-deserved treat? Whether you’re looking to spoil the special women in your life or encourage them to take a moment for themselves, SM Malls in the East—including Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—have lined up the ultimate shopping, self-care, and bonding experiences to make Women’s Month extra special.

 Glow Up & Stand Out

Style is power, and there’s no better time to refresh your wardrobe or upgrade your look. Whether it's for your partner, your mom, your sister, or even your bestie, check out trendy fashion finds from For Me, Unica Hija, Surplus, and Bayo. Top it off with stylish accessories from SM Store, a sleek pair of OJO Eyewear shades, or comfy yet trendy sneakers from World Balance.

Want to go the extra mile? Aesthetic upgrades aren’t just about clothes—gifting a pastel AquaFlask keeps hydration on point, while eyewear from Ideal Vision makes both a functional and stylish statement.

The Ultimate Pampering Experience

A true queen deserves to unwind! Whether it’s a relaxing massage, a mani-pedi at Nailaholics, or a rejuvenating facial at K Skin, the ladies in your life will love these self-care experiences. For those who prefer a silky-smooth finish, Hey Sugar offers painless waxing sessions to complete the glow-up.

Coffee Dates & Meaningful Conversations
Sometimes, the best way to celebrate Women’s Month is through quality time. Treat the special women in your life to coffee and conversations at Coffee Bean & Tea Leaf or ZUS Coffee. Whether it’s a heart-to-heart chat over a warm latte or a quick caffeine fix in between shopping sprees, these little moments make all the difference.

Self-Care & Wellness Finds

Want to give the gift of beauty and wellness? Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty have all the must-have skincare and wellness essentials to keep that glow going strong. Whether it’s a luxe serum, a skincare set, or health-conscious products, these picks are perfect for every woman who loves to take care of herself.

Make This Month About Her

This Women’s Month, SM Malls in the East is the go-to destination for celebrating the queens in our lives. From exciting shopping finds to pampering sessions and coffee dates, there’s no shortage of ways to show appreciation.

Visit SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about her!

Don’t forget to follow SM Supermalls for the latest updates and share your Women’s Month moments with us.

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Score big discounts at the 3-Day Sale of SM City Masinag and SM Center Angono

Thinking about shopping after Valentine's Day? The SM 3-Day sale is almost approaching at SM City Masinag and SM Center Angono on February 16, 17, and 18, 2024!

Nothing beats getting the finest bargains on the best products you've been aching to buy, and the SM 3-Day Sale will satisfy your retail therapy cravings. Furthermore, by shopping at both malls, you have the chance to win a Suzuki DZire GL MT. Every P1,000 purchase earns you an online lottery ticket to win the big prize, plus double raffle entries when you shop on Saturday and Sunday, and 5 extra tickets when you sign up for an SM Malls Online account.

On February 16–18, SM City Masinag extends its mall hours from 10 a.m. until 10 p.m., while SM Center Angono is open from 10 a.m. until 9 p.m. SM Savemore Market and ACE Hardware Angono will open earlier, at 9 a.m. for early discount catchers.

SM Store Masinag also has huge markdowns for its shoppers in-store or customers who order via SM Personal Shopper. SM Prestige card holders can score an additional 10% discount on all purchases on February 16, while SM Advantage card holders can avail of a 10% discount on February 17 and 18 from 3-7 p.m. only.

Don't miss out on the opportunity to save big at ACE Hardware, Watsons, Miniso, and SM Appliance at both SM City Masinag and SM Center Angono. In addition to these great deals, you can also find discounts at Simply Shoes and Savemore Market at SM Center Angono. If you're looking for even more savings, Surplus, Pet Express, Adidas, and SM Supermarket are offering further price reductions on select items.

Make sure to take advantage of the SM 3-Day Sale in SM City Masinag and SM Center Angono with DTI Fair Trade Permit No. FTEB-184209, Series of 2024. Stay updated on all the details by following the official social media accounts of SM City Masinag and SM Center Angono.

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Attract Luck in Love in the 2024 Year of the Dragon at SM

As we approach the Lunar New Year of the Wood Dragon, SM Supermalls in the east have all you need to get ready to attract all the wonderful things in 2024.

Attract “Luck in Love” at SM with auspicious charms, food, items, and activities at SM City Masinag, SM City San Mateo, SM Center Angono, and SM Cherry Antipolo. Each mall has decked its areas with vibrant red and gold, huge lanterns, money trees, heart arcs, and a giant cheerful dragon. Chinese horoscopes are also on display for everyone to check out their fortune in 2024.

Celebrate with family with sweet and sticky tikoy, fruits, dumplings, and noodles from Chinese restaurants like King Bee, Classic Savory, and Chowking for the Luck in Love Feast. Shop for lucky charms for the house and personal belongings at SM Store and at the Luck in Love Fair. The lively and festive lion and dragon dance is set to perform on February 10 to attract abundance for tenants and shoppers alike.

For more exciting events, follow SM City Masinag, SM City San Mateo, SM Center Angono, and SM Cherry Antipolo on Facebook, Instagram, X, and TikTok. Xin Nian Kuai Le!

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Movies you will love this February at SM Cinema

Buckle up, movie lovers! February 2024 is filled with diverse and captivating films, catering t every taste. From spine-tingling horror and action-packed adventures to heartwarming nostalgia, there's something for everyone on the silver screen this love month at SM Cinem Masinag, San Mateo, and Angono.

Mean Girls, February 7
At her new school, Cady Heron is popular with the A-list girl clique known as the Plastics. But when she makes the error of falling in love with Alpha Plastic Regina George's ex-boyfriend, Aaron Samuels, everything changes.

Lisa Frankenstein, February 7
A coming of RAGE love story about a teenager and her crush, who happens to be a corpse. After a set of horrific circumstances bring him back to life, the two embark on a journey to find love, happiness, and a few missing body parts.

Ikaw Pa Rin ang Pipiliin Ko, February 7
All Jas (Julia Barretto) wants is to be part of the renowned chorale, Madrigals, but after meeting Michael (Aga Muhlach), the new conductor and arranger for their own local choir, Jas finds herself singing a different tune, one that could either give her the happiness she longs for or the unforgettable pain of heartbreak.

Madame Web, February 14
Cassandra Webb is a New York City paramedic who starts to show signs of clairvoyance. Forced to confront revelations about her past, she must protect three young women from a mysterious adversary who wants them dead.

Poor Things, February 14
From filmmaker Yorgos Lanthimos and producer Emma Stone comes the incredible tale and fantastical evolution of Bella Baxter, a young woman brought back to life by the brilliant and unorthodox scientist Dr. Godwin Baxter. Under Baxter's protection, Bella is eager to learn.

Hungry for the worldliness she is lacking, Bella runs off with Duncan Wedderburn, a slick and debauched lawyer, on a whirlwind adventure across the continents. Free from the prejudices of her times, Bella grows steadfast in her purpose to stand for equality and liberation.

Dune Part Two, February 28
Paul Atreides unites with Chani and the Fremen while seeking revenge against the conspirators who destroyed his family.

So, grab your popcorn at SnackTime, gather your family and friends, and prepare to be swept away by the magic of movies this month of love. Be in the loop for the latest movie lineups on www.smcinema.com and on the official Facebook pages of SM Cinema Masinag, SM Cinema San Mateo, and SM Cinema Angono.

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