New Stores, New Experiences at SM Malls in the East Metro

The East Metro just got a whole lot more exciting with the latest lineup of tenants opening their doors at your favorite SM Malls! Whether you're craving something delicious or looking to upgrade your wardrobe and essentials, there’s something fresh and delightful waiting for everyone.

At SM Center Antipolo Downtown, foodies can now indulge in Japanese comfort food at Le Katsu, known for its perfectly crispy and tender tonkatsu dishes. Pair your meal with a refreshing drink from RoyalTea, which offers a variety of cheese teas and fruit-infused drink  perfect for cooling down after a busy day.

Over at SM City Marikina, a familiar favorite is back—Max’s Restaurant has re-opened its doors, ready to serve its iconic fried chicken and Filipino classics in a cozier, revamped space.

Iconic Filipino restaurant, Max's, reopens its doors at their new location at the GF of SM City Marikina

For sweet cravings, try the creamy delights of Bebang’s Halo-Halo, a modern and premium twist to the Pinoy classic dessert. If you're in the mood for a quick snack or something to go with your coffee, drop by Pretzels & Cinnamon for freshly baked goodies that hit the sweet spot.

Crowd favorite, Bebang's Halo-Halo is now open at SM City Marikina

Pretzels & Cinnamon now open at the 3F of SM City Marikina

Coffee lovers are in for a treat at SM City Masinag with the arrival of Zus Coffee, a Malaysia-born brand making waves for its affordable, premium brews in a variety of exciting flavors. It’s the perfect spot to fuel up during a shopping break or for casual meetups with friends.

ZUS Coffee at SM City Masinag is your new go-to for affordable coffee experience

And for stylish yet comfortable footwear and bag options, SM City San Mateo welcomes Alberto. Whether you’re looking for formal shoes, trendy sandals, or work-friendly options, Alberto combines fashion and function to keep your steps on point.

Stylish and comfy fashion available at Alberty SM City San Mateo

These new additions make shopping, dining, and hanging out at SM Malls in the East Metro even more fun and rewarding. And the best part? There's more to come! Watch out for exciting new shop openings in the coming months—bringing even more variety and surprises your way. Come visit SM Center Antipolo Downtown, SM City Marikina, SM City Masinag, and SM City San Mateo today—your newest shopping and dining discoveries are just around the corner!

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Hop into Fun: An Egg-cellent Easter Celebration Awaits at SM Supermalls in the East!

Hey fam! If you're still figuring out where to take the kiddos (or yourself—no shame in loving Easter eggs) this Easter Sunday, April 20, let me help you out: SM Supermalls in the East are going all out this year and it’s looking like a full-on festive wonderland. 🎉

Imagine this—egg hunts, costume contests, parades, and fun little pocket activities to keep everyone busy (and off their gadgets for a while 😅). Whether you're in Marikina, Taytay, Antipolo, or anywhere near the East side, there’s a cute celebration waiting just around the corner.

Here’s the lowdown on where the magic’s happening:

🥚 SM City East Ortigas
A classic egg hunt kicks off at 3:00 PM at the Main Atrium. Kiddos, grab your baskets and let the hunt begin!

🎭 SM City Marikina
They’re not holding back—Easter Parade, Costume Contest, AND an Egg Hunt happening at the Ground Level Mall Atrium. It's a whole production and you’re invited!

🌈 SM City Taytay
Another 3:00 PM egg hunt awaits, this time at Bldg A Ground Level. Perfect if you're looking for a mid-afternoon family moment.

🌟 SM City Masinag
Get ready for a colorful celebration with an Easter Parade, Costume Contest, and Egg Hunt—plus a cute coloring activity for the artsy little ones at the Mall Atrium.

🐰 SM City San Mateo
Up on the 4th Level, it’s all about the Easter Parade vibes, a charming Costume Contest, and—you guessed it—an exciting Egg Hunt. Bonus: another fun pocket activity to check out!

✨ SM Center Angono
Calling all mini fashionistas: their Easter Costume Contest kicks off at 2:00 PM (Upper Ground Level in front of BDO). Time to show off those DIY bunny ears and sparkly pastels!

🎨 SM Antipolo Downtown
Over at the 2nd Level, it’s egg painting time! There's also an Easter Parade and Egg Hunt, so you get the best of everything in one trip.

So if you're looking for a wholesome, joy-filled, and (let’s be real) super Instagrammable way to celebrate Easter—this is it. Grab your bunny ears, prep those baskets, and don’t forget to tag your moments with #ExtraExcitingEast so we can all enjoy the cuteness overload together.

See you at the hunt! 🐣✨💛

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Own Your Shine This Women’s Month at SM Malls in the East!

March is all about recognizing the incredible women in our lives—their strength, beauty, and brilliance. And what better way to celebrate them than with a well-deserved treat? Whether you’re looking to spoil the special women in your life or encourage them to take a moment for themselves, SM Malls in the East—including Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—have lined up the ultimate shopping, self-care, and bonding experiences to make Women’s Month extra special.

 Glow Up & Stand Out

Style is power, and there’s no better time to refresh your wardrobe or upgrade your look. Whether it's for your partner, your mom, your sister, or even your bestie, check out trendy fashion finds from For Me, Unica Hija, Surplus, and Bayo. Top it off with stylish accessories from SM Store, a sleek pair of OJO Eyewear shades, or comfy yet trendy sneakers from World Balance.

Want to go the extra mile? Aesthetic upgrades aren’t just about clothes—gifting a pastel AquaFlask keeps hydration on point, while eyewear from Ideal Vision makes both a functional and stylish statement.

The Ultimate Pampering Experience

A true queen deserves to unwind! Whether it’s a relaxing massage, a mani-pedi at Nailaholics, or a rejuvenating facial at K Skin, the ladies in your life will love these self-care experiences. For those who prefer a silky-smooth finish, Hey Sugar offers painless waxing sessions to complete the glow-up.

Coffee Dates & Meaningful Conversations
Sometimes, the best way to celebrate Women’s Month is through quality time. Treat the special women in your life to coffee and conversations at Coffee Bean & Tea Leaf or ZUS Coffee. Whether it’s a heart-to-heart chat over a warm latte or a quick caffeine fix in between shopping sprees, these little moments make all the difference.

Self-Care & Wellness Finds

Want to give the gift of beauty and wellness? Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty have all the must-have skincare and wellness essentials to keep that glow going strong. Whether it’s a luxe serum, a skincare set, or health-conscious products, these picks are perfect for every woman who loves to take care of herself.

Make This Month About Her

This Women’s Month, SM Malls in the East is the go-to destination for celebrating the queens in our lives. From exciting shopping finds to pampering sessions and coffee dates, there’s no shortage of ways to show appreciation.

Visit SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about her!

Don’t forget to follow SM Supermalls for the latest updates and share your Women’s Month moments with us.

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Restart Healthy in 2025 at SM Malls in the East Metro

Kickstart the new year with a focus on health and wellness at SM City Marikina, Masinag, San Mateo, and SM Center Antipolo Downtown! These malls are your ultimate destinations for fitness finds, activewear, and energizing activities that set you up for a healthy 2025.

Step into Style with Athleisure Fits
Upgrade your fitness wardrobe with the latest sneakers and activewear from top brands like Adidas, Anta, and multi-brand shops in Sports Central and SM Store. Whether you’re a runner, a gym enthusiast, or simply embracing athleisure for everyday comfort, you’ll find a variety of options to match your style and fitness goals.

Energize Your Routine with Fitness Dance Classes
Feel the rhythm and burn those calories with weekly fitness dance classes for all ages at the 10 o’ Clock Habit in SM City Masinag, San Mateo, and SM Center Antipolo Downtown. These high-energy sessions are perfect for beginners and seasoned dancers alike, offering a fun and effective way to stay active while meeting new friends. Check the schedule at each mall and join the fitness fun!

All-in-One Sports Facilities at SM Center Antipolo Downtown

Take your fitness game to the next level at SM Center Antipolo Downtown as it features multi-purpose courts perfect for badminton, pickleball, basketball, and volleyball clinics. Whether you’re honing your skills or just trying something new, these facilities are great for sports enthusiasts of all ages.

Fuel Your Fitness Goals

Stay nourished and energized with healthy dining options available. From fresh fruits, yogurts, smoothies, and salads to even dietary supplements, there’s something for every health-conscious foodie for guilt-free indulgences.

Shop Smart, Live Healthy

Start 2025 on the right track by exploring wellness essentials at these East Metro malls. From fitness gear to health supplements, SM Malls have everything you need to support an active and balanced lifestyle. Don’t miss out on seasonal promotions and discounts to make your health journey even more rewarding.

Make SM Malls in the East Metro your partner in health this 2025. Visit today and embark on a year of wellness and vitality!

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SM mallgoers donate record-breaking 50,000 Bears of Joy to kids in need

SM mallgoers’ kindness makes this holiday season brighter, with 50,000 Bears of Joy spreading happiness to children.

The SM mallgoers achieved something truly remarkable—donating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.

Pure joy captured in a single moment—thank you to SM Supermalls shoppers for making this holiday season extra special for these kids from Marikina Elementary School

Children from Sitio Pintong Bukawe light up with excitement as they receive their cuddly SM Bears of Joy through the kindness of shoppers of SM City Masinag

An annual initiative of SM Cares, the SM Bears of Joy campaign empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bears—one to keep and another to share. This year’s theme, “Hug-a-Mood,” introduced four charming bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ronnie, the creative dreamer. Each bear brought its own personality, symbolizing the warmth and joy of the season.

Giving back this holiday season, SM City San Mateo brings joy to children and residents of Cottolengo Filipino in Montalban, Rizal

Beyond the numbers, the true impact lies in the ripples of care created by this campaign. Each donated bear represents the kindness and generosity of a community united in its commitment to giving back. These simple acts of giving spread not only joy but also hope, showing that small gestures can create meaningful change across communities.

This initiative also reminds us that the holidays are a time to create special memories, especially for children who may not always feel the season’s merriness. Through the unwavering compassion of SM shoppers, the Bears of Joy initiative delivered smiles, warmth, and a powerful message of love to children nationwide.

SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.

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Your Next Drive Awaits at SM!

Drive into the Holidays with SM Supermalls’ Shop, Dine, & Drive Promo!

Celebrate the most wonderful time of the year by shopping, dining, and driving your way to a brand-new Suzuki S-Presso 1.0-GL-MT-SE at SM Supermalls in the East Metro! Until December 25, 2024, every purchase you make brings you closer to this exciting grand prize.

Here’s how easy it is to join:

1. Shop or Dine to Earn Entries

• Get 1 e-raffle entry for every ₱1,000 single or accumulated receipt from any of these malls: SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown.
• Special bonuses:
• At SM Cinema, earn 1 raffle entry with every purchase of 4 cinema tickets in a single receipt.
• At SM Foodcourt, enjoy 1 raffle entry for every ₱300 single receipt purchase.

2. Boost Your Chances Online

• Upload a screenshot of your SM Malls Online account profile and get an extra 3 e-raffle entries!

This holiday season, your shopping and dining adventures could take you straight to the driver’s seat of an eye-catching Suzuki S-Presso! Head to your favorite SM Malls in the East Metro today and let your holiday shopping take you places!

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Fast 5 Last-Minute Fix for Spooks Season at SM

Need a quick costume or Halloween treat? SM Supermalls in the East Metro got you covered!

Halloween is here! If you’re short on time to prepare for a spooky soirée, here are five quick and easy ways to get ready for a frightfully fun Halloween:

Ready-to-Wear Costumes at Toy Kingdom and SM Store

Looking for a quick and easy costume? Head over to Toy Kingdom or SM Store in SM City Marikina, SM City Masinag, and SM City San Mateo. They have a wide range of ready-to-wear costumes for kids and adults. From classic witches and vampires to trendy superheroes and fairies, you’re sure to find something that suits your kid’s character.

Jack-o-Lanterns

Kids in their Halloween costumes at SM Center Antipolo Downtown

Winged costumes for little fairies

Harry Potter Magic at Miniso

Want to channel your inner wizard or witch? Miniso in SM City Marikina and SM City Masinag has a variety of Harry Potter-themed items, including keyrings, bags, even Hedwig plushies, and a whole lot of other items, perfect for completing your Hogwarts look.

Harry Potter plushie and The Monsters Book of Monsters from Miniso

 

Hedwig plushie

Trick-or-treats sweets at SM Supermarket

No Halloween party is complete without candy! Stock up on your favorite sweets at SM Supermarket and Candy Corner. From classic candies to gummy bears, you’ll find everything you need to satisfy your sweet tooth... and that of the kids’ trick-or-treat buckets.

Spooky Donuts from Krispy Kreme: Indulge in some spooky deliciousness with Krispy Kreme’s Halloween-themed donuts. These cute and creepy treats are perfect for sharing with friends and family and are available at SM City Marikina, SM City Masinag, and SM City San Mateo.

Mummy and Jack-o-Lantern donuts from Krispy Kreme

Join the Monsterrific Fun at SM: If you’re still unsure about your Halloween plans, why not join the Halloween activities at the mall? On October 31st, SM City Marikina, SM City Masinag, and SM City San Mateo are hosting a Super Kids Monsterrific Costume Contest. Kids can dress up in their scariest or cutest costumes and compete for exciting prizes. Kids can also join SM Store’s Halloween Party for a day of spooky fun and games.

So, don’t let a lack of time dampen your Halloween fun. With SM Supermalls’ wide range of Halloween products and events, you can still have a frightfully exciting time.

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Happier and Healthier Super Pets at SM

SM Supermalls in the East Metro celebrated World Animal Day with a series of exciting pet-friendly events at SM City Masinag and SM City San Mateo. From pet vaccinations to pet blessings, there was something for every pet lover.

Fr. Dari Dioquino blesses fur babies and parents in attendance during the Pet Blessing in SM City Masinag Paw Park

SM City San Mateo started the celebration on October 4 with a pet vaccination drive in partnership with the San Mateo Municipal Agriculture Office and Animal Welfare Office. Pet owners brought their fur babies to receive essential anti-rabies vaccines, ensuring their health and well-being.

Fr. Dari Dioquino of St. Therese of the Child Jesus Diocesan Shrine and Parish in Antipolo City led a heartwarming pet blessing ceremony at SM City Masinag on October 5. Dari Dioquino of St. Therese of the Child Jesus Diocesan Shrine and Parish in Antipolo City. Attendees gathered to have their beloved pets blessed, symbolizing good health and also to commemorate the feast day of St. Francis of Assisi.

On October 13, SM City Marikina will wrap up the World Animal Day celebrations with a comprehensive event that included a pet blessing, a pet vaccination, and an animal welfare talk with the Kuna Foundation and Marikina City Veterinary Office. Pet owners will have their opportunity to have their fur babies blessed and vaccinated with anti-rabies, while also learning valuable information about animal care.

A shih tzu is all smiles while waiting to play at the SM City Masinag Paw Park after the mall’s Pet Blessing

It was a celebration filled with joy, love, and special bonding between pet owners and their Super Pets. SM Supermalls continues to lead the way in animal welfare, offering a safe and enjoyable space for pets and their owners. 

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Stay Stylish, Rain or Shine at SM City San Mateo 3-Day Sale

Get ready to revamp your rainy-day wardrobe without breaking the bank! SM City San Mateo is hosting a 3-Day Sale on August 30, 31, and September 1, 2024, offering unbeatable deals on stylish and functional fashion finds for young millennials who commute or drive to work.

Shop for Rainy Day Fashion Finds for Less
Discover a variety of trendy and affordable options to beat the rainy blues. From waterproof jackets and rain boots to cozy sweaters and stylish umbrellas, you’ ll find everything you need to stay dry and fashionable.

Win a Brand-New Suzuki Burgman Street
Don’t miss your chance to win a brand-new Suzuki Burgman Street! Simply shop for at least 1,000 pesos in a single receipt purchase during the 3-Day Sale. The more you shop, the higher your chances of winning this amazing prize.

Exclusive Perks for SMAC and Prestige Cardholders
SMAC and Prestige Cardholders can enjoy exclusive perks and discounts during the 3-Day Sale. Mark your calendars for the Prestige cardholder’s sale on August 30 and the SMAC cardholder’s sale on August 31 and September 1, both at 3–7 PM only.

Play What’s in the Bag promo at the SM Store San Mateo for a chance to win P10,000 worth of shopping money

SM Store’s What’s in the Bag Promo
Aside from the grand raffle, SM Store is also offering its exciting What’s in the Bag promo. Shoppers with a single receipt purchase of P3,000 can win P10,000 worth of shopping money!

Don’t miss out on this amazing opportunity to update your wardrobe and enjoy incredible savings! Visit SM City San Mateo from August 30 to September 1 and experience the ultimate shopping adventure.

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