New Stores, New Experiences at SM Malls in the East Metro

The East Metro just got a whole lot more exciting with the latest lineup of tenants opening their doors at your favorite SM Malls! Whether you're craving something delicious or looking to upgrade your wardrobe and essentials, there’s something fresh and delightful waiting for everyone.

At SM Center Antipolo Downtown, foodies can now indulge in Japanese comfort food at Le Katsu, known for its perfectly crispy and tender tonkatsu dishes. Pair your meal with a refreshing drink from RoyalTea, which offers a variety of cheese teas and fruit-infused drink  perfect for cooling down after a busy day.

Over at SM City Marikina, a familiar favorite is back—Max’s Restaurant has re-opened its doors, ready to serve its iconic fried chicken and Filipino classics in a cozier, revamped space.

Iconic Filipino restaurant, Max's, reopens its doors at their new location at the GF of SM City Marikina

For sweet cravings, try the creamy delights of Bebang’s Halo-Halo, a modern and premium twist to the Pinoy classic dessert. If you're in the mood for a quick snack or something to go with your coffee, drop by Pretzels & Cinnamon for freshly baked goodies that hit the sweet spot.

Crowd favorite, Bebang's Halo-Halo is now open at SM City Marikina

Pretzels & Cinnamon now open at the 3F of SM City Marikina

Coffee lovers are in for a treat at SM City Masinag with the arrival of Zus Coffee, a Malaysia-born brand making waves for its affordable, premium brews in a variety of exciting flavors. It’s the perfect spot to fuel up during a shopping break or for casual meetups with friends.

ZUS Coffee at SM City Masinag is your new go-to for affordable coffee experience

And for stylish yet comfortable footwear and bag options, SM City San Mateo welcomes Alberto. Whether you’re looking for formal shoes, trendy sandals, or work-friendly options, Alberto combines fashion and function to keep your steps on point.

Stylish and comfy fashion available at Alberty SM City San Mateo

These new additions make shopping, dining, and hanging out at SM Malls in the East Metro even more fun and rewarding. And the best part? There's more to come! Watch out for exciting new shop openings in the coming months—bringing even more variety and surprises your way. Come visit SM Center Antipolo Downtown, SM City Marikina, SM City Masinag, and SM City San Mateo today—your newest shopping and dining discoveries are just around the corner!

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Hop into Fun: An Egg-cellent Easter Celebration Awaits at SM Supermalls in the East!

Hey fam! If you're still figuring out where to take the kiddos (or yourself—no shame in loving Easter eggs) this Easter Sunday, April 20, let me help you out: SM Supermalls in the East are going all out this year and it’s looking like a full-on festive wonderland. 🎉

Imagine this—egg hunts, costume contests, parades, and fun little pocket activities to keep everyone busy (and off their gadgets for a while 😅). Whether you're in Marikina, Taytay, Antipolo, or anywhere near the East side, there’s a cute celebration waiting just around the corner.

Here’s the lowdown on where the magic’s happening:

🥚 SM City East Ortigas
A classic egg hunt kicks off at 3:00 PM at the Main Atrium. Kiddos, grab your baskets and let the hunt begin!

🎭 SM City Marikina
They’re not holding back—Easter Parade, Costume Contest, AND an Egg Hunt happening at the Ground Level Mall Atrium. It's a whole production and you’re invited!

🌈 SM City Taytay
Another 3:00 PM egg hunt awaits, this time at Bldg A Ground Level. Perfect if you're looking for a mid-afternoon family moment.

🌟 SM City Masinag
Get ready for a colorful celebration with an Easter Parade, Costume Contest, and Egg Hunt—plus a cute coloring activity for the artsy little ones at the Mall Atrium.

🐰 SM City San Mateo
Up on the 4th Level, it’s all about the Easter Parade vibes, a charming Costume Contest, and—you guessed it—an exciting Egg Hunt. Bonus: another fun pocket activity to check out!

✨ SM Center Angono
Calling all mini fashionistas: their Easter Costume Contest kicks off at 2:00 PM (Upper Ground Level in front of BDO). Time to show off those DIY bunny ears and sparkly pastels!

🎨 SM Antipolo Downtown
Over at the 2nd Level, it’s egg painting time! There's also an Easter Parade and Egg Hunt, so you get the best of everything in one trip.

So if you're looking for a wholesome, joy-filled, and (let’s be real) super Instagrammable way to celebrate Easter—this is it. Grab your bunny ears, prep those baskets, and don’t forget to tag your moments with #ExtraExcitingEast so we can all enjoy the cuteness overload together.

See you at the hunt! 🐣✨💛

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Celebrate Local, Shop Big! Antipolo Cityhood Sale Brings Huge Discounts to SM

Summer just got even more exciting as SM City Masinag and SM Center Antipolo Downtown bring you the Antipolo Cityhood Sale happening on April 4-6, 2025! In celebration of Antipolo’s cityhood anniversary, these two SM malls in Antipolo are rolling out exclusive discounts and summer must-haves for everyone!

Get ready to score up to 50% off on a wide range of items—from stylish summer outfits and trendy accessories to home essentials and the latest gadgets! Whether you're planning your next beach getaway, updating your summer wardrobe, or shopping for your home, you’ll find the best deals here.

This sale is exclusive to SM City Masinag and SM Center Antipolo Downtown—so mark your calendars and take advantage of these limited-time offers! Bring your family and friends, shop for summer essentials, and celebrate the vibrant cityhood of Antipolo!

The Antipolo Cityhood Sale is per DTI Fair Trade Permit No. R4A-RIZ 78, Series of 2025.

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Own Your Shine This Women’s Month at SM Malls in the East!

March is all about recognizing the incredible women in our lives—their strength, beauty, and brilliance. And what better way to celebrate them than with a well-deserved treat? Whether you’re looking to spoil the special women in your life or encourage them to take a moment for themselves, SM Malls in the East—including Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—have lined up the ultimate shopping, self-care, and bonding experiences to make Women’s Month extra special.

 Glow Up & Stand Out

Style is power, and there’s no better time to refresh your wardrobe or upgrade your look. Whether it's for your partner, your mom, your sister, or even your bestie, check out trendy fashion finds from For Me, Unica Hija, Surplus, and Bayo. Top it off with stylish accessories from SM Store, a sleek pair of OJO Eyewear shades, or comfy yet trendy sneakers from World Balance.

Want to go the extra mile? Aesthetic upgrades aren’t just about clothes—gifting a pastel AquaFlask keeps hydration on point, while eyewear from Ideal Vision makes both a functional and stylish statement.

The Ultimate Pampering Experience

A true queen deserves to unwind! Whether it’s a relaxing massage, a mani-pedi at Nailaholics, or a rejuvenating facial at K Skin, the ladies in your life will love these self-care experiences. For those who prefer a silky-smooth finish, Hey Sugar offers painless waxing sessions to complete the glow-up.

Coffee Dates & Meaningful Conversations
Sometimes, the best way to celebrate Women’s Month is through quality time. Treat the special women in your life to coffee and conversations at Coffee Bean & Tea Leaf or ZUS Coffee. Whether it’s a heart-to-heart chat over a warm latte or a quick caffeine fix in between shopping sprees, these little moments make all the difference.

Self-Care & Wellness Finds

Want to give the gift of beauty and wellness? Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty have all the must-have skincare and wellness essentials to keep that glow going strong. Whether it’s a luxe serum, a skincare set, or health-conscious products, these picks are perfect for every woman who loves to take care of herself.

Make This Month About Her

This Women’s Month, SM Malls in the East is the go-to destination for celebrating the queens in our lives. From exciting shopping finds to pampering sessions and coffee dates, there’s no shortage of ways to show appreciation.

Visit SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about her!

Don’t forget to follow SM Supermalls for the latest updates and share your Women’s Month moments with us.

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Shop ‘til You Win at SM City Masinag 3-Day Sale!

SM City Masinag is kicking off 2025 with the hottest shopping event of the season! Get ready to score massive discounts of up to 70% off on incredible finds at the SM City Masinag 3 Day Sale happening on February 14, 15, and 16, 2025. It’s the perfect time to shop, save, and even win big!

Shop and Drive Away in a Brand-New Car!

Every P1,000 purchase earns you an e-raffle entry for a chance to win a Suzuki S-Presso GL AGS. Want to boost your chances? Shop on Saturday and Sunday to get double entries! Plus, create an SM Malls Online Account and enjoy 5 additional raffle entries—the more you shop, the closer you get to driving home that stylish new ride!

Exclusive Perks at The SM Store!

Don’t miss out on these amazing SM Store deals during the 3-Day Sale with up to 50% off on select items:

• SM Prestige cardholders get an extra 10% off on all purchases on February 14th.
• SM Prestige and SM Advantage cardholders can also enjoy an extra 10% discount on February 15 and 16.
• Shop a minimum P3,000 single-receipt purchase and qualify for the What’s in the Bag game! Choose a mystery bag and get a chance to win up to P10,000 worth of shopping money to spend on your favorite SM Store items.

Don’t Miss Out!

Mark your calendars and get ready for three days of unbeatable deals, thrilling games, and amazing prizes at SM City Masinag! Whether you’re shopping for fashion, home essentials, gadgets, or gifts, this is your chance to shop more and win big!

See you at the SM City Masinag 3 Day Sale—where every purchase gets you closer to fantastic finds and fantastic prizes!

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Restart Healthy in 2025 at SM Malls in the East Metro

Kickstart the new year with a focus on health and wellness at SM City Marikina, Masinag, San Mateo, and SM Center Antipolo Downtown! These malls are your ultimate destinations for fitness finds, activewear, and energizing activities that set you up for a healthy 2025.

Step into Style with Athleisure Fits
Upgrade your fitness wardrobe with the latest sneakers and activewear from top brands like Adidas, Anta, and multi-brand shops in Sports Central and SM Store. Whether you’re a runner, a gym enthusiast, or simply embracing athleisure for everyday comfort, you’ll find a variety of options to match your style and fitness goals.

Energize Your Routine with Fitness Dance Classes
Feel the rhythm and burn those calories with weekly fitness dance classes for all ages at the 10 o’ Clock Habit in SM City Masinag, San Mateo, and SM Center Antipolo Downtown. These high-energy sessions are perfect for beginners and seasoned dancers alike, offering a fun and effective way to stay active while meeting new friends. Check the schedule at each mall and join the fitness fun!

All-in-One Sports Facilities at SM Center Antipolo Downtown

Take your fitness game to the next level at SM Center Antipolo Downtown as it features multi-purpose courts perfect for badminton, pickleball, basketball, and volleyball clinics. Whether you’re honing your skills or just trying something new, these facilities are great for sports enthusiasts of all ages.

Fuel Your Fitness Goals

Stay nourished and energized with healthy dining options available. From fresh fruits, yogurts, smoothies, and salads to even dietary supplements, there’s something for every health-conscious foodie for guilt-free indulgences.

Shop Smart, Live Healthy

Start 2025 on the right track by exploring wellness essentials at these East Metro malls. From fitness gear to health supplements, SM Malls have everything you need to support an active and balanced lifestyle. Don’t miss out on seasonal promotions and discounts to make your health journey even more rewarding.

Make SM Malls in the East Metro your partner in health this 2025. Visit today and embark on a year of wellness and vitality!

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SM mallgoers donate record-breaking 50,000 Bears of Joy to kids in need

SM mallgoers’ kindness makes this holiday season brighter, with 50,000 Bears of Joy spreading happiness to children.

The SM mallgoers achieved something truly remarkable—donating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.

Pure joy captured in a single moment—thank you to SM Supermalls shoppers for making this holiday season extra special for these kids from Marikina Elementary School

Children from Sitio Pintong Bukawe light up with excitement as they receive their cuddly SM Bears of Joy through the kindness of shoppers of SM City Masinag

An annual initiative of SM Cares, the SM Bears of Joy campaign empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bears—one to keep and another to share. This year’s theme, “Hug-a-Mood,” introduced four charming bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ronnie, the creative dreamer. Each bear brought its own personality, symbolizing the warmth and joy of the season.

Giving back this holiday season, SM City San Mateo brings joy to children and residents of Cottolengo Filipino in Montalban, Rizal

Beyond the numbers, the true impact lies in the ripples of care created by this campaign. Each donated bear represents the kindness and generosity of a community united in its commitment to giving back. These simple acts of giving spread not only joy but also hope, showing that small gestures can create meaningful change across communities.

This initiative also reminds us that the holidays are a time to create special memories, especially for children who may not always feel the season’s merriness. Through the unwavering compassion of SM shoppers, the Bears of Joy initiative delivered smiles, warmth, and a powerful message of love to children nationwide.

SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.

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Our 5 favorite things at Fantasy World in SM City Masinag

When you have a toddler, it’s important to give them opportunities to play and socialize with other kids. This is why interactive and educational playrooms are a blessing—they provide children with a space to move, explore, and satisfy their curiosity about the world around them.

We were recently invited to check out the newly opened Fantasy World Playground at SM City Masinag. I brought my niece along to experience it firsthand and enjoy an afternoon filled with fun and activities. Located on the 3rd floor near SM Cinemas, this playground is designed for kids and even adults to create memorable bonding moments. Let me share the top five areas where my niece spent most of her time:

1. Ball Pit
Who doesn’t love a pool filled with colorful balls? This area is covered in soft plastic balls, creating a fun and safe space for kids to dive into, roll around, and swim through. It’s a classic favorite that never fails to bring joy.

2. Slides
Fantasy World offers a variety of slides to suit different preferences. There’s a swirling slide, a wide slide, and the tallest one—a wavy slide that ends with a splash into the ball pit. I even tried the wavy slide myself, and the speed makes it an exhilarating experience.

3. Inside Out Core Memory Machine
This area reminds me of the "core memory" machine from the movie Inside Out. Kids can grab balls from the ball pit, drop them into the machine, and watch as they are pushed through different pipes by air, only to emerge at another point. It’s mesmerizing and endlessly entertaining—I found myself spending a lot of time here too!

4. Market
The market setup is a mini world of fruits, vegetables, and desserts where kids can pretend to shop and prepare food. It’s a clever way to introduce concepts of food hygiene and basic cooking skills in a playful and engaging manner.

5. Sandcastles and Lego
This area encourages kids to unleash their creativity by building mini worlds with colorful bricks and synthetic sand. It’s a great activity to foster their imagination and fine motor skills.

Other Features
Fantasy World also offers a trampoline, a robot arena, a zombie attack VR game, obstacle courses, and more. If you get hungry or thirsty after all the exploring, there’s an on-site Momoyo stand that sells refreshments such as coffee and fruit-based beverages.

The staff and guides are always attentive, ensuring the safety of the children. For instance, in the pebble area, they place cotton in kids’ ears to prevent any small objects from getting in. Anti-slip socks are also provided to minimize the risk of slipping or injuries.

Entrance Fees
Here are the entrance fees for Fantasy World Playground:

• Php 300 per kid with a guardian - 1.5 hours on weekdays (Php 350 on weekends and holidays)
• Php 400 per kid with a guardian - 3 hours on weekdays (Php 450 on weekends and holidays)
• Php 100 for each additional guardian
• Php 100 per hour for extensions
• Php 50 for socks
• Php 35 for water

Fantasy World Playground is an excellent place for kids to have fun, learn, and socialize in a safe and stimulating environment. It’s also a great spot for families to spend quality time together. If you’re in the area, it’s definitely worth a visit!

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