SM hosts biggest ARMY Fan Festival, Welcome to BorahaEast!

This June to July, East Metro turns purple as SM Malls in the East invite all ARMYs to join the Welcome to BorahaEAST celebration — the biggest fandom event of the year - happening from June 13 to July 9 across 7 SM malls: SM City Marikina, SM City Masinag, SM City San Mateo,...

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Spoil Mom with Gift Finds and Feast Spots at SM Malls in the East this Mother’s Day

This Mother’s Day, go all out in showing Mom how much she means to you! Whether she’s your best friend, your biggest cheerleader, or your go-to shopping buddy, there’s no better place to celebrate her than at SM Malls in the East—SM Malls in the East—SM City Marikina, SM City...

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New Stores, New Experiences at SM Malls in the East Metro

The East Metro just got a whole lot more exciting with the latest lineup of tenants opening their doors at your favorite SM Malls! Whether you're craving something delicious or looking to upgrade your wardrobe and essentials, there’s something fresh and delightful waiting for...

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Hop into Fun: An Egg-cellent Easter Celebration Awaits at SM Supermalls in the East!

Hey fam! If you're still figuring out where to take the kiddos (or yourself—no shame in loving Easter eggs) this Easter Sunday, April 20, let me help you out: SM Supermalls in the East are going all out this year and it’s looking like a full-on festive wonderland. 🎉Imagine...

Celebrate Local, Shop Big! Antipolo Cityhood Sale Brings Huge Discounts to SM

Summer just got even more exciting as SM City Masinag and SM Center Antipolo Downtown bring you the Antipolo Cityhood Sale happening on April 4-6, 2025! In celebration of Antipolo’s cityhood anniversary, these two SM malls in Antipolo are rolling out exclusive discounts and...

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Own Your Shine This Women’s Month at SM Malls in the East!

March is all about recognizing the incredible women in our lives—their strength, beauty, and brilliance. And what better way to celebrate them than with a well-deserved treat? Whether you’re looking to spoil the special women in your life or encourage them to take a moment for...

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Shop ‘til You Win at SM City Masinag 3-Day Sale!

SM City Masinag is kicking off 2025 with the hottest shopping event of the season! Get ready to score massive discounts of up to 70% off on incredible finds at the SM City Masinag 3 Day Sale happening on February 14, 15, and 16, 2025. It’s the perfect time to shop, save, and...

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Restart Healthy in 2025 at SM Malls in the East Metro

Kickstart the new year with a focus on health and wellness at SM City Marikina, Masinag, San Mateo, and SM Center Antipolo Downtown! These malls are your ultimate destinations for fitness finds, activewear, and energizing activities that set you up for a healthy 2025.Step into...

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SM mallgoers donate record-breaking 50,000 Bears of Joy to kids in need

SM mallgoers’ kindness makes this holiday season brighter, with 50,000 Bears of Joy spreading happiness to children.The SM mallgoers achieved something truly remarkable—donating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this...

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