Project Neon lights up Earth Hour across SM Malls in the East Metro

Runners glow in neon, ready to hit the Earth Hour kilometers at Neon Run, SM City Marikina

SM Malls in the East Metro, in partnership with SM Cares, turned Earth Hour last March 28 into a vibrant celebration of movement and sustainability through Project Neon. The initiative united communities through high-energy activities that prove going green can be fun, engaging, and all for you. Across each most-loved mall, hundreds of participants showed up in glowing neon to max out their support for the planet.

In a burst of color and energy, SM City San Mateo’s Neon Pedal gathered bikers for a neon-lit unity ride around the municipality, while SM City Marikina’s Neon Run saw runners take on a 3KM fun run along the mall’s driveway. SM City Masinag’s Neon Move turned Earth Hour into a lively fitness gala with Zumba enthusiasts dancing in full neon flair, as SM Center Antipolo Downtown’s Neon Paddle brought together pickleball and badminton players for glowing, high-spirited matches.

Dinking in neon at a fun pickleball match for Neon Paddle at SM Center Antipolo Downtown for Earth Hour

Riding out with bike friends for the planet with Neon Pedal at SM City San Mateo

High-energy grooves at Neon Move in SM City Masinag for the Earth Hour

Through Project Neon, SM Malls and SM Cares once again brought communities together for a meaningful cause—proving that even in the dark, collective action can shine the brightest, inspiring everyone to take part in protecting the planet one movement, one shared experience at a time.