Max Out the Super September Sale at SM Malls in the East Metro

Super discounts await you at Super September Sale

Get ready to make the most of the month with the Super September Sale at SM Malls in the East Metro! Happening on September 18, 19, and 20, it’s the perfect opportunity to shop, save, and enjoy more of what’s in store with up to 50% off on select items.

Planning ahead for the holidays? Start your Christmas shopping early and tick gifts off your list before the December rush. You can also stock up on rainy season essentials, refresh your wardrobe, or simply treat yourself to great finds at prices that make it easier to get more for less.

Whether you’re shopping for the family or looking for something just for you, there’s plenty of reason to make your weekend all for you.

Make your September shopping trip even more exciting and max out your savings while exploring the stores and offers at your favorite SM mall. It’s also the perfect excuse to gather your family or friends, head out for a day of shopping, dining, and gala to the max!

Don’t miss the Super September Sale on September 18, 19, and 20 at SM City Marikina, SM City Masinag, and SM City San Mateo. Shop your must-haves, discover great finds, and make the most of the sale while it lasts!

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Make It a Day to Remember with Lolo and Lola at SM Malls in the East Metro

Max out Lolo and Lola’s day out at SM Malls in the East Metro with memorable activities just for them.

Grandparents’ Day is a wonderful time to bring the family together and celebrate Lolo and Lola with the people who mean the most to them. Make the day extra special with good food, fun activities, music, and plenty of opportunities to create new memories together at SM Malls in the East Metro.

Start the celebration with memories you can look back on. Take Lolo and Lola to a photo booth and capture candid smiles, funny poses, and classic family photos that they can treasure at photo booths like Life Four Cuts in SM City Masinag, SM City San Mateo and Photo Objet at SM City Marikina.

Tag your lolo and lola to take photos at Life Four Cuts in SM City San Mateo.

For active Lolo and Lola, enjoy a friendly game of pickleball or badminton together at the fun courts in SM City Marikina and SM Center Antipolo Downtown. Whether they’re seasoned players or simply up for trying something new, it’s a fun way to stay active and bond with the family.

Play pickleball with the entire family at SM City Marikina.

Of course, no family celebration is complete without a shared feast. Gather around the table at your favorite restaurants and let the stories flow between bites. From family favorites to new dishes everyone can discover, mealtimes are always better when shared with Lolo and Lola.

Something for everyone in the family especially for Lolo and Lola at Viking’s in SM City Marikina.

For a little nostalgia, catch music buskers performing songs from the yesteryears. Sing along to familiar tunes, reminisce about old memories, and maybe even have an impromptu dance. A Public Piano is also free to play, giving Lolo and Lola a chance to enjoy a tune, play a favorite song, or share a musical moment with the family.

Remember good old memories with music from talented buskers and enjoy a tune of your own at the free-to-play Public Piano in SM City Masinag.

For a classic bonding experience, head to SM Cinema and enjoy a little cinema nostalgia. Rediscover the magic of watching a great story together, just like the good old days.

Philippine Cinema classics for Lolo and Lola at SM Cinema Marikina, Masinag and San Mateo.

From photos and feel-good activities to family meals, familiar songs, and nostalgic movies, there are plenty of ways to max out the celebration. After all, the best gifts for Lolo and Lola are often the simplest ones: time, laughter, and moments spent together.

Make Grandparents’ Day an all-for-you celebration for the people who have given so much to your family. Spend Lolo and Lola’s special day at your most-loved malls in the East Metro: SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, where every family moment can become a memory worth keeping.

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Tech & Play Month brings the fun to SM Malls in the East Metro

Tech & Play area at the atrium of SM City Masinag this August

From the latest gadgets and must-have collectibles to cosplay showcases and a dedicated collectors’ destination, Tech & Play Month brings every kind of passion to life at SM Malls in the East Metro.

This August, Tech & Play Month brings together technology, gaming, creativity, and fandom communities for a month-long celebration at SM Malls in the East. From August 1 to 31, discover the latest gadgets, join cosplay activities, hunt for collectibles, and connect with fellow fans.

The new Huawei Puro 90s Series and Huawei Matepad 12 X 2026 available at SM Cyberzone Marikina, Masinag and San Mateo

The trusty, powerful Macbook available at Power Mac Center SM Cyberzone Marikina, Masinag, and iStudio Plus in SM Cyberzone San Mateo

For those ready for their next gadget upgrade, SM Cyberzone offers a wide range of tech finds, from the HUAWEI Pura 90s Series to Apple devices, including MacBook, available at Power Mac Center. Explore smartphones, laptops, accessories, gaming gear, and other tech essentials all in one place.

Stock up on your work essentials -- storage devices, ink, printers, and more at Office Warehouse, SM Center Antipolo Downtown.

Fandom also takes center stage with Cosplay events lined up at SM City Masinag on August 23, and August 29 at SM City Marikina where fans can bring their favorite characters to life and connect with fellow enthusiasts.

Catch Cosplay Fest at SM City Marikina and SM City Masinag and see fandom favorites come to life.

Meanwhile, collectors can hunt for toys, character merchandise, and pop-culture finds at Toy Kingdom inside SM Store Marikina, Masinag, and San Mateo. For more dedicated collectors, SM City Marikina’s Collector’s Hub offers a space to discover new finds and connect with fellow hobbyists.

The Collector's Hub at SM City Marikina is open until August 20 at the Ground Level

From Gundam kits to Hot Wheels, discover exciting collectibles and a new favorite to your collection at Toy Kingdom

Tech & Play Month celebrates the many ways people enjoy their passions—from max out upgrade of gadgets and exploring new tech to cosplaying, collecting, and connecting with fellow fans.

So whether you're a techie, gamer, creator, cosplayer, collector, or simply curious to discover something new, make you most-loved SM Malls in the East Metro part of your August itinerary.

Experience Tech & Play Month from August 1 to 31 at SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown and participating SM Supermalls.

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Over 1,000 Artworks Take Center Stage at SM City Masinag and SM City San Mateo's Art For Everyone

A feast for the eyes, Art For Everyone at SM City Masinag and SM City San Mateo features over 1,000 artworks celebrating the imagination, passion, and talent of Filipino artists.

More than 1,000 artworks by Filipino artists filled SM City Masinag and SM City San Mateo as Art For Everyone 2026, part of SM Supermalls' nationwide initiative and the country's largest art exhibit, brought creativity closer to communities in the East Metro.

Designed to make art more accessible, Art For Everyone provides a platform for emerging, student, and established Filipino artists to showcase their works while encouraging more Filipinos to discover and support local art.

Hand-painted fabrics, sculptures, and functional wooden artworks from the talented roster of San Mateo artists are on display at SM City San Mateo.

Explore over 500 artworks by local artists at the Art For Everyone exhibit, now on display at the 2nd Level Activity Area of SM City San Mateo until July 31

From July 17 to 31, SM City San Mateo, in partnership with the San Mateo Tourism Office, showcases 500 artworks, including paintings and sculptures, by featured artists Agi Pagkatipunan, Jik Villanueva, Jenevic Cariño, Aia Halili, and Marie Clare. The exhibit opened with San Mateo Municipal Administrator Henry Desiderio and a special performance by the PLMAR Dance Troupe.

Artworks of varied themes are on display at SM City Masinag Art For Everyone.

The Mall Atrium of SM City Masinag comes alive with color and creativity as Art For Everyone showcases over 500 artworks by artists from Rizal, Marikina, Quezon City, and nearby communities.

Meanwhile, SM City Masinag hosts the exhibit from July 13 to 26 in partnership with Obra Art School, featuring 522 artworks created by 68 artists. The exhibit was formally opened by Antipolo City Vice Mayor Randy Puno, Rizal Tourism Head Dr. Corazon Laserna, and SM Supermalls Senior Assistant Vice President for Mall Operations Ronald Allan Brosas.

The Mall Atrium of SM City Masinag comes alive as artists demonstrate their craft and visitors discover over 500 artworks at the Art For Everyone exhibit.

Families and shoppers enjoy interactive art activities and explore local creativity at the Art For Everyone exhibit in SM City San Mateo.

Together, SM City Masinag and SM City San Mateo showcase more than 1,000 artworks spanning paintings, sculptures, mixed media, and other creative forms that celebrate the richness of Filipino talent and artistic expression. As Art For Everyone continues across SM Supermalls, everyone is invited to visit the exhibits, experience the beauty of Filipino creativity firsthand, explore the remarkable works on display, and support local artists by taking home a piece that inspires you.

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Midyear Must-Haves Await at SM City Masinag's 3-Day Sale

Midyear is the perfect time to tick off your shopping list, stock up on rainy day essentials, and enjoy incredible savings at the SM City Masinag 3-Day Sale happening on Friday-Sunday, July 17, 18, and 19.

Whether you're replacing worn-out umbrellas, looking for weather-ready footwear, shopping for household essentials, upgrading your gadgets, or checking off your back-to-school shopping list, your most-loved mall has everything you need in one convenient destination.

For three days only, enjoy up to 70% OFF on participating stores and SM affiliates. Discover amazing deals on fashion, beauty, home essentials, appliances, gadgets, dining, and more, making it easier to stretch your budget while bringing home the season's best finds.

Shopping gets even more rewarding with every purchase. For every ₱1,000 worth of purchases, you'll earn an e-raffle entry for a chance to win the stylish Suzuki Fronx GLX AT Hybrid. Every qualifying purchase brings you one step closer to an exciting grand reward, making every shopping trip even more worthwhile.

Simply register your qualified receipts through the SM Malls Online app or the official raffle registration page within the promo period to secure your entries. From practical rainy season essentials to the latest lifestyle finds, the SM City Masinag 3-Day Sale is your destination for smart shopping and unbeatable savings this July.

So, gather your family and friends and make your midyear shopping Gala to the Max with exciting deals, rewarding surprises, and shopping experiences made All for You—only at SM City Masinag, your most-loved mall.

Visit SM City Masinag from July 17 to 19 and make every peso count with up to 70% OFF on your favorite brands. Shop your midyear must-haves, enjoy bigger savings, and seize the chance to drive home a Suzuki Fronx GLX AT Hybrid. It's all happening at your most-loved mall—SM City Masinag. Let's get together here!

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Discover the Latest Must-Visit Shops at SM Malls in the East Metro

Max out your mall visit at the newly opened shops in your most loved malls in the East Metro

Fresh finds, bold flavors, and new lifestyle spots are powering up every East Metro mall day as SM Supermalls rolls out a fresh wave of new openings for every kind of shopper. Whether you’re craving comfort food, searching for stylish new finds, or planning an all-out shopping and dining spree, there’s always something new to discover at your most loved SM malls in the East Metro.

Dainty accessories for your little princess at Clarisse SM Center Antipolo Downtown

Branded finds at 7 Luxe on the 2nd level of SM Center Antipolo Downtown

At SM Center Antipolo Downtown, shoppers can discover Clarisse, a boutique filled with trendy accessories perfect for young girls who love expressing their style through fun and fashionable pieces. Travelers and fashion lovers can also visit 7 Luxe for branded luggage, bags, and shoes that combine style and functionality for every adventure.

Classic Filipino dishes with a twist at Mesa SM City San Mateo located at the Ground Level

Premium cakes and pastries on the go at Conti's located on the 2nd Level of SM City San Mateo

Foodies can head to SM City San Mateo for comforting and flavorful dining experiences. Mesa serves elevated Filipino dishes perfect for family gatherings and celebrations, while Conti’s Bakeshop delights guests with its well-loved cakes, pastries that make every stop extra special.

Bulawan Panaderya serves freshly baked breads daily at SM City Masinag

Everyday wearable jewelry at Everglowi SM City Masinag located on the ground level

At SM City Masinag, Everglowi adds sparkle to every shopping trip with elegant gold and silver jewelry pieces perfect for gifting or everyday wear. Meanwhile, Bulawan Panaderya offers freshly baked breads, pastries, and beverages that make snack breaks and café moments even more satisfying.

Hearty Ramen bowls at Ramen Nagi located on the New Hallway of SM City Marikina

Coffee and me time at Pedal Café SM City Marikina

Marikina's pride Mylene's Bakeshop now brings its bestsellers to SM City Marikina

Meanwhile, the new hallway at SM City Marikina is a must-visit dining destination for every food lover ready to max out their food trip. Guests can enjoy cozy café moments at Pedal Cafe and classic baked favorites from Marikina’s pride Mylene’s Bakeshop.

Wangfu brings Singaporean cuisine to its new location at the newly opened hallway of SM City Marikina

Real and modern Italian Cuisine at Cibo SM City Marikina

Cravings for global flavors are well-covered with a strong lineup of dining options in the East Metro. For Japanese comfort food, Ramen Nagi continues to draw diners with its rich, customizable bowls of ramen that have become a go-to for quick yet satisfying meals. Wangfu brings bold classic Singaporean-inspired dishes, perfect for hearty lunches and shared meals. Meanwhile, Cibo completes the mix with signature Italian favorites, ideal for relaxed family dinners or post-shopping indulgence.

From shopping hauls and café dates to family feasts and spontaneous gala moments, SM Supermalls in the East Metro continues to bring fresh experiences closer to shoppers. Visit your nearest SM mall in the East Metro today and discover new ways to dine, shop, and celebrate every day to the max.

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SM Malls in the East goes Purple again for BorahaEast 2.0

BTS is back -- and BorahaEast 2.0 returns in full purple celebration across SM Malls in the East

Attention, Filo ARMY! A purple-filled celebration is making its way across SM Supermalls in the East as BorahaEast 2.0 returns for an even bigger and more exciting season.

Fueled by the excitement surrounding BTS’ new album Arirang and their ongoing sold-out world tour, BorahaEast 2.0 brings together ARMY from across the country for a celebration of music, friendship, creativity, and unforgettable fandom moments.

SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9

In partnership with ARMYs of the East PH, the campaign transforms seven SM malls into purple-filled destinations where fans can connect, celebrate, and create memories together:

• SM Center Angono
• SM Center Antipolo Downtown
• SM City East Ortigas
• SM City Marikina
• SM City Masinag
• SM City San Mateo
• SM City Taytay

From June 13 to July 9, ARMYs can look forward to a lineup of maxed-out experiences happening throughout the campaign. Watch participating malls glow during the much-awaited purple illumination, join cup sleeve events with fellow fans, and discover exciting finds at the pop-up market featuring BTS merch and other fan-made collectibles.

Energetic fan chants are always fun with hundreds of co-ARMYs cheering together

Groove with co-ARMYs to BTS hits at ARMY fan gatherings

Running while fangirling to BTS is always a good idea

From BTS bias discussions and concert stories to handing out freebies, the ARMY fan gatherings create the perfect space for fans to connect and celebrate together. Meanwhile, energetic fans can dance their hearts out during Random Play Dance sessions and cap off the BorahaEast 2.0 celebration at the Neon Purple Run this July — a vibrant finale where running enthusiasts and ARMY alike can hit the ground in purple and create unforgettable memories with fellow fans in every stride.

Tag along your ARMY bestie and create lasting fangirl moments

Join ARMY games and win fun prizes at fan gatherings

Beyond the activities, BorahaEast 2.0 is all about creating meaningful moments together. Whether you’re attending with your ARMY besties, meeting new fandom friends, or simply celebrating your love for BTS, every stop promises surprises, prizes, photo-worthy moments, and experiences that make the Festa season even more memorable.

Join ARMY games and win fun prizes at fan gatherings

BTS merch -- official or fanmade in all forms -- available for collection at the Pop-up Market in select SM malls and dates

So wear your favorite purple fits, bring your light sticks, and prepare to celebrate the Festa season the maxed-out way at BorahaEast 2.0.

Don’t miss a single purple moment — follow the official social media pages of all seven participating SM Malls in the East for BorahaEast 2.0 schedules, surprises, and event announcements, then gala to the max by visiting your most loved malls throughout the celebration and making memories with fellow ARMY along the way.

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Shop, Stamp, and Drive Home Exciting Rewards in Antipolo

Make every mall visit count with exciting promos at SM City Masinag and SM Center Antipolo Downtown.

Shoppers in Antipolo have more reasons to go on a gala to the max this May as exciting mall activities bring more reasons to enjoy every visit at their most-loved mall destinations. Whether it’s a quick shopping errand, a casual dining stop, or a weekend stroll with family and friends, every mall trip becomes more meaningful with added experiences to look forward to.

This summer, shoppers can enjoy maxed-out moments and exciting mall activities at SM Center Antipolo Downtown and SM City Masinag, where every purchase adds more value to every visit.

Shop, Dine, & Drive at SM Center Antipolo Downtown
From April 17 to May 31, shopping and dining become even more exciting at SM Center Antipolo Downtown with the Shop, Dine, & Drive promo.

For every ₱1,000 single or accumulated purchase from participating tenants within the promo period, customers receive one (1) e-raffle entry as part of the ongoing promo in partnership with Starbike.

Whether you’re picking up essentials, dining at your favorite food spots, or enjoying a casual mall day, every receipt becomes part of a more rewarding shopping experience.

Perfect for everyday errands or spontaneous visits, the promo adds another reason for Antipolo shoppers to make the most of every trip to the mall.

Shop, Stamp & Win at SM City Masinag
Meanwhile, from May 1 to 31, shoppers at SM City Masinag can enjoy an engaging mall activity through the Shop, Stamp & Win promo.

Customers who shop ₱1,000 in a single receipt at any store in SM City Masinag may present their receipt at the Shop, Stamp & Win Redemption Booth located at the Lower Ground Level beside the nude elevator to receive a Stamp Coupon. One stamp is earned for every ₱1,000 spend per visit, allowing shoppers to gradually unlock special treats and bonus surprises as they complete their stamp journey.

Whether you’re shopping for fashion finds, home essentials, beauty picks, or dining favorites, every visit adds to a more enjoyable mall experience.

Make Every Mall Day Count
With these exciting promos, Antipolo shoppers can turn every outing into a gala to the max—filled with shopping, dining, and memorable experiences. Every mall visit becomes an opportunity to enjoy more of what you love at your most-loved mall.

Now is the perfect time to plan your next mall day, enjoy a maxed-out shopping experience, and make every spend part of your everyday moments.

Visit SM Center Antipolo Downtown and SM City Masinag today and discover more ways to shop, dine, and enjoy your favorite Antipolo mall destinations.

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East Metro Goes All Out for the SM Active Hub Anniversary

Bubble Fun Run 2.0 at SM City Marikina gathered more than a thousand runners for a fun-filled Sunday run

SM Active Hub Anniversary celebrations went all out across the East Metro as SM malls transformed into vibrant spaces for sports, movement, and community play, reinforcing SM Active Hub’s commitment to keeping everyone active and engaged.

Hooked Pickleball club with their young pupils at SM City Marikina

From dribbles on the court to powerful smashes in play, athletes of all ages keep the energy moving at SM Center Antipolo Downtown

At SM City Marikina, the energy was maxed out from start to finish with the Pickleball Tour kick-off led by Mackonner Dy, followed by a fun and interactive pickleball clinic for kids in partnership with Hooked Pickleball Club, and a high-spirited Bubble Fun Run that brought families and runners together in a colorful burst of movement. Over at SM Center Antipolo Downtown, the action continued with a developmental basketball training program for kids, alongside open play sessions for pickleball and badminton that encouraged friendly competition and community participation.

MacKonner Dy at a Pickleball open play at SM City Marikina

Meanwhile, SM City Masinag and SM City San Mateo kept the momentum going with the East Chess Summer Open and Taekwondo Training Camps that showcased both mental focus and physical discipline. SM City San Mateo also added a high-energy Zumba session that turned fitness into a shared celebration of rhythm and movement.

From focused chess moves to energetic Zumba beats and powerful taekwondo kicks, every activity brings the community together in motion at SM City San Mateo

As April wraps up and summer activities continue in full swing, the SM Active Hub Anniversary also serves as a fitting celebration for the Let’s Play summer campaign, encouraging families, friends, and fitness enthusiasts to make the most of the season through movement, sports, and shared experiences. Happening in some of the East Metro’s most-loved malls, the event embodied the spirit of Here to Move, inspiring communities to stay active, discover new hobbies, and enjoy meaningful connections through sports and recreation.

Strategic chess plays and disciplined taekwondo moves - young participants showcase focus and determination at SM City Masinag’s open plays for the SM Active Hub Anniversary

More than a celebration, SM Active Hub continues to champion spaces where everyone can be Here to Move—whether through fitness, play, competition, or wellness. Join the movement and be part of future SM Active Hub activities across SM Malls in the East Metro. Follow your nearest SM mall’s official pages for schedules, upcoming sports clinics, and community events—and stay ready to move, play, and go all out the SM way.

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