A Super Magical Christmas Begins at SM Malls in the East Metro

This year, celebrate a Super Magical Christmas at your most loved SM Mall in the East Metro!

SM City Marikina, SM City Masinag, and SM City San Mateo are set to welcome the Christmas season this October with the unveiling of their new holiday centerpieces, bringing three festive worlds to life for families and friends to explore.

Part of this year’s Super Magical Christmas at SM, each mall will feature its own Christmas theme, complete with lovable characters and festive displays, along with exciting activities and heartwarming initiatives that make the season more meaningful for everyone.

At SM City Marikina, Holiday Twinklewoods welcomes mallgoers to a whimsical woodland filled with glowing Christmas trees, storybook-style mushrooms, and enchanting forest details. Leading the way is Mika, the official character of the mall, ready to take everyone on a delightful adventure.

At SM City Masinag, Macy’s Holiday Candyland brings sweet dreams to life with candy-inspired decorations, pastel-colored Christmas trees and ornaments, and giant lollipops. Led by Macy, this colorful wonderland is a picture-perfect spot for families and friends to enjoy the most wonderful time of the year.

Meanwhile, SM City San Mateo invites everyone to Matt’s Christmas Camp, an outdoor-inspired setting featuring a festive tree, a cozy campfire, and cheerful companions. With Matt leading the way, families and friends can look forward to a fun-filled adventure.

Adding to the Christmas cheer, Santa Claus will make special appearances at the malls on select dates, giving kids and families more opportunities to share in the holiday excitement. The malls will also showcase the newest Besties of Joy, spreading the spirit of giving by sharing joy with children in need this Christmas.

Catch Santa Claus at your most-loved mall and have your photos taken with him and the entire family!

Be among the first to explore these exciting new Christmas destinations and discover the festive displays, activities, and maxed-out experiences waiting for you at SM City Marikina, SM City Masinag, and SM City San Mateo this October.

Meet Maki, Matty, Sera, and Sasha, the adorable new Besties of Joy collectibles this 2026.

This season, make time for the people who matter most and create more memories together at your most loved malls. Whether it’s taking photos with the festive displays, meeting Santa Claus, or simply sharing special moments with family and friends, SM has something to make every visit more meaningful, with experiences made all for you.

Gather your loved ones, plan your next gala, and get ready to Gala To The Max as SM brings more joy, wonder, and togetherness to the season. Make every moment count with a Super Magical Christmas at SM!

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Max Out New Career Opportunities at SM City Masinag on October 1

New career opportunities are coming closer to home as SM City Masinag brings jobseekers and employers together at the SM Job Fair today, October 1, 2026, at the Mall Atrium, giving the community a convenient way to explore employment opportunities and connect with potential employers.

In partnership with the Antipolo City Public Employment Service Office (PESO) and the Department of Labor and Employment (DOLE), and the City Government of Antipolo, the Job Fair will bring together 19 companies offering a total of 1,094 job vacancies, giving jobseekers more opportunities to connect directly with potential employers and explore positions across different industries.

As a most-loved mall in the community, SM City Masinag continues to provide more than shopping, dining, and everyday conveniences. Through initiatives like the SM Job Fair, the mall creates an accessible space where people can connect with opportunities and services that matter to them.

Now is the time to get ready and max out the opportunity. Update your resume, prepare your application documents, and come ready to meet potential employers. Being prepared can help you make the most of every conversation and opportunity waiting at the Job Fair.

Get your resume and credentials ready, and make plans to join this October 1. Come prepared to explore new possibilities, meet potential employers, and max out your next career opportunity at your most-loved mall, SM City Masinag.

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Playtime Gets More Fun with Playverse at SM

Little moments, big fun at Playverse

Kids always have a favorite toy, character, or game they can’t get enough of. Playverse brings more of these favorites to SM, with toys to discover and character-inspired experiences made for playtime, brought to families by SM Supermalls in partnership with Toy Kingdom.

Your Sanrio and Pokemon finds all in one pop-up just like in SM City Marikina

Bluey & Friends brought the playdate to the atrium of SM City San Jose del Monte

Playverse kicked things off with Bluey Playdates with Friends at SM City Marikina in May, giving kids a chance to play, explore, and enjoy a fun day out with one of their favorite characters. The fun continues with more characters, toys, and play experiences coming to SM malls in North and East Metro Manila.

Rev up playtime and discover Hot Wheels favorites at SM.

Hot finds for all Hot Wheels fans!

Majorette Die-casts were also on display at SM City Fairview

Hot Wheels, but make it life-sized at SM City East Ortigas (left) and SM City Fairview (right)

From Bluey and Hot Wheels to Sanrio, Pokémon, Bburago x Maesto, Paw Patrol, and Gabby’s Dollhouse, there’s plenty for kids to look forward to in the coming months. Families can drop by the different Playverse activities to explore fun installations, take photos, and enjoy playtime together.

Step into Playverse at your nearest, most-loved SM mall in North and East Metro Manila

Here’s what’s coming to your most-loved malls:

BLUEY PLAYDATES WITH FRIENDS
📍 SM City East Ortigas | September 23 to October 18 | Main Atrium

HOT WHEELS
📍 SM City San Mateo | September 16 to 28 | Main Atrium
📍 SM City East Ortigas | September 18 to 29 | Event Area

BBURAGO X MAISTO: THE ULTIMATE F1 RACING EXPERIENCE YOUR RACE, YOUR COLLECTION
📍 SM City Novaliches | October 1-15 | Mall Atrium
📍 SM City San Mateo | November 1-15 | 2nd Level in front of SM Store

SANRIO & POKÉMON
📍 SM City Masinag | October 12 to 25 | Mini Atrium

POKEMON MALL CARAVAN
📍 SM City East Ortigas | October 23 to November 8 | Main Atrium

POKEMON by FUNISM
📍 SM City East Ortigas | November 16 to 30 | Main Atrium

PAW PATROL & GABBY’S DOLLHOUSE
📍 SM City Marikina | November 8 to December 6 | 2nd Level, near TSS
📍 SM City Masinag | November 15 to December 13 | Mall Atrium
📍 SM City Taytay | November 29 to December 20 | 2nd Level, fronting Food Court
📍 SM City East Ortigas | December 6 to 20 | Main Atrium

Happy family photos with Bingo and Bluey at SM City San Jose Del Monte. Catch them at SM City East Ortigas Main Atrium until October 18.

Bburago x Maestro is about to put F1 fans in the fast lane at SM City Novaliches and San Mateo this November

Get ready, trainers! Funism is bringing a whole lot of Pokemon to SM City East Ortigas in November

Making the Playverse experience even more exciting is Toy Kingdom, where you can find toys, collectibles, and other finds featuring some of the favorites you’ll see at the pop-ups. From Hot Wheels cars and Pokémon plushies to Paw Patrol toys and Gabby’s Dollhouse sets, there’s plenty to browse and bring home.

Favorite Sanrio Characters -- Hello Kitty, My Melody, Cinnamoroll and Pompurrin on display at Toy Kingdom

Time for some dollhouse fun with Gabby and her adorable kitty friends!

Charmander and Pikachu plushies for all Pokemon fans!

Have these Hot Wheels in your collection straight from Toy Kingdom

Take home these Marshall and Everest plushies together with Launch 'N' Cruiser car toys from Paw Patrol

Make the most of playtime and max out the fun at your most-loved malls. Whether you’re checking out the latest toys, joining a Playverse activity, or simply looking for something new to bring home, there are plenty of ways to play, explore, and enjoy your next mall day.

With more Playverse activities happening in the coming months, there’s always something new to check out. Drop by Playverse and Toy Kingdom at participating SM malls, see what’s waiting for you, and find your next playtime favorite.

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Max Out the Super September Sale at SM Malls in the East Metro

Super discounts await you at Super September Sale

Get ready to make the most of the month with the Super September Sale at SM Malls in the East Metro! Happening on September 18, 19, and 20, it’s the perfect opportunity to shop, save, and enjoy more of what’s in store with up to 50% off on select items.

Planning ahead for the holidays? Start your Christmas shopping early and tick gifts off your list before the December rush. You can also stock up on rainy season essentials, refresh your wardrobe, or simply treat yourself to great finds at prices that make it easier to get more for less.

Whether you’re shopping for the family or looking for something just for you, there’s plenty of reason to make your weekend all for you.

Make your September shopping trip even more exciting and max out your savings while exploring the stores and offers at your favorite SM mall. It’s also the perfect excuse to gather your family or friends, head out for a day of shopping, dining, and gala to the max!

Don’t miss the Super September Sale on September 18, 19, and 20 at SM City Marikina, SM City Masinag, and SM City San Mateo. Shop your must-haves, discover great finds, and make the most of the sale while it lasts!

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Make It a Day to Remember with Lolo and Lola at SM Malls in the East Metro

Max out Lolo and Lola’s day out at SM Malls in the East Metro with memorable activities just for them.

Grandparents’ Day is a wonderful time to bring the family together and celebrate Lolo and Lola with the people who mean the most to them. Make the day extra special with good food, fun activities, music, and plenty of opportunities to create new memories together at SM Malls in the East Metro.

Start the celebration with memories you can look back on. Take Lolo and Lola to a photo booth and capture candid smiles, funny poses, and classic family photos that they can treasure at photo booths like Life Four Cuts in SM City Masinag, SM City San Mateo and Photo Objet at SM City Marikina.

Tag your lolo and lola to take photos at Life Four Cuts in SM City San Mateo.

For active Lolo and Lola, enjoy a friendly game of pickleball or badminton together at the fun courts in SM City Marikina and SM Center Antipolo Downtown. Whether they’re seasoned players or simply up for trying something new, it’s a fun way to stay active and bond with the family.

Play pickleball with the entire family at SM City Marikina.

Of course, no family celebration is complete without a shared feast. Gather around the table at your favorite restaurants and let the stories flow between bites. From family favorites to new dishes everyone can discover, mealtimes are always better when shared with Lolo and Lola.

Something for everyone in the family especially for Lolo and Lola at Viking’s in SM City Marikina.

For a little nostalgia, catch music buskers performing songs from the yesteryears. Sing along to familiar tunes, reminisce about old memories, and maybe even have an impromptu dance. A Public Piano is also free to play, giving Lolo and Lola a chance to enjoy a tune, play a favorite song, or share a musical moment with the family.

Remember good old memories with music from talented buskers and enjoy a tune of your own at the free-to-play Public Piano in SM City Masinag.

For a classic bonding experience, head to SM Cinema and enjoy a little cinema nostalgia. Rediscover the magic of watching a great story together, just like the good old days.

Philippine Cinema classics for Lolo and Lola at SM Cinema Marikina, Masinag and San Mateo.

From photos and feel-good activities to family meals, familiar songs, and nostalgic movies, there are plenty of ways to max out the celebration. After all, the best gifts for Lolo and Lola are often the simplest ones: time, laughter, and moments spent together.

Make Grandparents’ Day an all-for-you celebration for the people who have given so much to your family. Spend Lolo and Lola’s special day at your most-loved malls in the East Metro: SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, where every family moment can become a memory worth keeping.

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Tech & Play Month brings the fun to SM Malls in the East Metro

Tech & Play area at the atrium of SM City Masinag this August

From the latest gadgets and must-have collectibles to cosplay showcases and a dedicated collectors’ destination, Tech & Play Month brings every kind of passion to life at SM Malls in the East Metro.

This August, Tech & Play Month brings together technology, gaming, creativity, and fandom communities for a month-long celebration at SM Malls in the East. From August 1 to 31, discover the latest gadgets, join cosplay activities, hunt for collectibles, and connect with fellow fans.

The new Huawei Puro 90s Series and Huawei Matepad 12 X 2026 available at SM Cyberzone Marikina, Masinag and San Mateo

The trusty, powerful Macbook available at Power Mac Center SM Cyberzone Marikina, Masinag, and iStudio Plus in SM Cyberzone San Mateo

For those ready for their next gadget upgrade, SM Cyberzone offers a wide range of tech finds, from the HUAWEI Pura 90s Series to Apple devices, including MacBook, available at Power Mac Center. Explore smartphones, laptops, accessories, gaming gear, and other tech essentials all in one place.

Stock up on your work essentials -- storage devices, ink, printers, and more at Office Warehouse, SM Center Antipolo Downtown.

Fandom also takes center stage with Cosplay events lined up at SM City Masinag on August 23, and August 29 at SM City Marikina where fans can bring their favorite characters to life and connect with fellow enthusiasts.

Catch Cosplay Fest at SM City Marikina and SM City Masinag and see fandom favorites come to life.

Meanwhile, collectors can hunt for toys, character merchandise, and pop-culture finds at Toy Kingdom inside SM Store Marikina, Masinag, and San Mateo. For more dedicated collectors, SM City Marikina’s Collector’s Hub offers a space to discover new finds and connect with fellow hobbyists.

The Collector's Hub at SM City Marikina is open until August 20 at the Ground Level

From Gundam kits to Hot Wheels, discover exciting collectibles and a new favorite to your collection at Toy Kingdom

Tech & Play Month celebrates the many ways people enjoy their passions—from max out upgrade of gadgets and exploring new tech to cosplaying, collecting, and connecting with fellow fans.

So whether you're a techie, gamer, creator, cosplayer, collector, or simply curious to discover something new, make you most-loved SM Malls in the East Metro part of your August itinerary.

Experience Tech & Play Month from August 1 to 31 at SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown and participating SM Supermalls.

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Over 1,000 Artworks Take Center Stage at SM City Masinag and SM City San Mateo's Art For Everyone

A feast for the eyes, Art For Everyone at SM City Masinag and SM City San Mateo features over 1,000 artworks celebrating the imagination, passion, and talent of Filipino artists.

More than 1,000 artworks by Filipino artists filled SM City Masinag and SM City San Mateo as Art For Everyone 2026, part of SM Supermalls' nationwide initiative and the country's largest art exhibit, brought creativity closer to communities in the East Metro.

Designed to make art more accessible, Art For Everyone provides a platform for emerging, student, and established Filipino artists to showcase their works while encouraging more Filipinos to discover and support local art.

Hand-painted fabrics, sculptures, and functional wooden artworks from the talented roster of San Mateo artists are on display at SM City San Mateo.

Explore over 500 artworks by local artists at the Art For Everyone exhibit, now on display at the 2nd Level Activity Area of SM City San Mateo until July 31

From July 17 to 31, SM City San Mateo, in partnership with the San Mateo Tourism Office, showcases 500 artworks, including paintings and sculptures, by featured artists Agi Pagkatipunan, Jik Villanueva, Jenevic Cariño, Aia Halili, and Marie Clare. The exhibit opened with San Mateo Municipal Administrator Henry Desiderio and a special performance by the PLMAR Dance Troupe.

Artworks of varied themes are on display at SM City Masinag Art For Everyone.

The Mall Atrium of SM City Masinag comes alive with color and creativity as Art For Everyone showcases over 500 artworks by artists from Rizal, Marikina, Quezon City, and nearby communities.

Meanwhile, SM City Masinag hosts the exhibit from July 13 to 26 in partnership with Obra Art School, featuring 522 artworks created by 68 artists. The exhibit was formally opened by Antipolo City Vice Mayor Randy Puno, Rizal Tourism Head Dr. Corazon Laserna, and SM Supermalls Senior Assistant Vice President for Mall Operations Ronald Allan Brosas.

The Mall Atrium of SM City Masinag comes alive as artists demonstrate their craft and visitors discover over 500 artworks at the Art For Everyone exhibit.

Families and shoppers enjoy interactive art activities and explore local creativity at the Art For Everyone exhibit in SM City San Mateo.

Together, SM City Masinag and SM City San Mateo showcase more than 1,000 artworks spanning paintings, sculptures, mixed media, and other creative forms that celebrate the richness of Filipino talent and artistic expression. As Art For Everyone continues across SM Supermalls, everyone is invited to visit the exhibits, experience the beauty of Filipino creativity firsthand, explore the remarkable works on display, and support local artists by taking home a piece that inspires you.

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Coffee N' Chill Fest Is Brewing at SM Malls in the East Metro

Treat yourself to a maxed-out coffee experience at Coffee & Chill Fest at SM Malls in the East Metro.

Whether you're someone who starts the day with a strong cup of coffee, catches up with friends over an iced latte, or simply enjoys discovering new cafés, Coffee N' Chill Fest at SM Malls in the East Metro is the perfect excuse to slow down and savor the moment.

Choose a cozy nook or by the couch to sit and sip at our cafes inside your most-loved malls.
📍Pedal Café, Ground Level, SM City Marikina

From classic coffee blends to creative latte creations, there's a cup for every kind of caffeine adventure.
📍Ube Latte from Bulawan Panaderya at SM City Masinag, Tiramisu Latte from Let’s Talk Coffee at SM City Marikina Mall Atrium, Caramel Macchiato from Kapeed at the Upper Ground Level of SM City Masinag

The celebration is part of the SM Supermalls Coffee N' Chill Festival, the country's biggest celebration of coffee culture, bringing together the largest selection of coffee experiences across 75 participating SM Supermalls nationwide. From cult-favorite cafés and local discoveries to exclusive brews and immersive activities, the festival delivers maxed out experiences for every coffee lover. Only at the country's most loved malls can you enjoy coffee celebrations on this scale, all in one destination.

Tara Kape because Coffee is Life at SM City Masinag Coffee & Chill spot located at the Upper Ground Level.

A cozy Coffee N' Chill Spot awaits at the Mall Atrium of SM City Marikina.

The perfect date spot at Chapter Coffee located at the 3rd level of SM City Marikina.

At SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, coffee lovers can discover a curated selection of coffee offerings, from familiar café favorites to locally crafted brews worth trying. Whether you like your coffee hot, iced, bold, sweet, or anything in between, there's always something new to enjoy.

Taste the difference with Neigbrewhood Cafe's signature brews, crafted using proudly Filipino-grown coffee beans from Atok, Benguet.

Take a closer look at locally grown Benguet coffee beans and enjoy their rich aroma at SM City Masinag's Coffee N' Chill Spot.

The experience becomes even more special at the Coffee N' Chill Spots located at the Mall Atrium of SM City Marikina and the Upper Ground Level of SM City Masinag. Here, guests can lounge with family and friends, take in the rich aroma of locally produced coffee beans, sample unique coffee concoctions from local coffee players, explore signature drinks from participating café tenants, and enjoy live acoustic performances from talented busker artists. Whether you're catching up with friends, taking a well-deserved break, or simply enjoying a quiet afternoon, it's the perfect place to sip, relax, and make every coffee moment count.

From solo coffee runs to coffee dates with family and friends, every visit is a chance to discover something new. Head to SM Malls in the East Metro, sip, chill, and gala to the max with coffee experiences made for every kind of coffee lover.

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