Holiday Giving Through SM Besties of Joy and ChriSMiles

The happiest kids of San Mateo Day Care Center at their ChriSMiles activity with employee volunteers.

SM Supermalls brought the spirit of the holidays to life as shoppers and employees came together to share joy with children through SM Besties of Joy and ChriSMiles, transforming holiday generosity into meaningful community impact through SM City Marikina, SM City Masinag, and SM City San Mateo.

The pupils under the care of Marikina City Social Welfare and Development happily show off their own SM Besties of Joy

For SM City Masinag, SM Besties of Joy benefited children of Barangay Pintong Bukawe, San Mateo, Rizal, while SM employee volunteers celebrated the season with children from Precious Heritage Children’s Home for ChriSMiles. For SM City Marikina, SM Besties of Joy reached children under the care of the City Social Welfare and Development of Marikina City. Meanwhile, employee volunteers spent a meaningful day with children from Marikina Kids Town, sharing gifts, snacks, and holiday activities. For SM City San Mateo, both SM Besties of Joy and ChriSMiles were dedicated to children from the San Mateo Day Care Center, where SM employees led a cheerful program filled with gift-giving, games, and shared moments of joy at SM City San Mateo’s activity area.

Employee Volunteers of SM City Marikina prepares the SM Besties of Joy before distribution during ChriSMiles activity at Marikina Kids Town

An employee volunteer of SM City San Mateo distributes SM Besties of Joy to the kids of San Mateo Day Care Center

These initiatives reflect SM Supermalls’ commitment to uplifting communities and nurturing a culture of compassion and volunteerism. From the generosity of shoppers to the dedication of employee volunteers, each contribution helped make the holidays brighter for children across East Metro.

SM Supermalls in the East Metro extends its heartfelt gratitude to all shoppers who shared a little extra and donated through SM Besties of Joy, helping spread smiles, hope, and joy this Christmas season.

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SM, LRTA ink MOA for SM City Masinag-LRT-2 Antipolo Station Interconnection Access Bridge

Light Railway Transit Authority and SM Prime Holdings seals the deal of a Memorandum of Agreement for the Interconnection Access Bridge. (Left to right) Engr. Jomar R. Lua, OIC Director of Department of Transport Rail Standards and Enforcement Office, Atty. Hernando T. Cabrera, Light Railway Transit Authority, Engr. Junias M. Eusebio, Vice President for SM Supermalls Mall Operations, and Mr. Ronald Allan Brosas, Senior Assistant Vice President for Mall Operations.

SM Prime Holdings, Inc. and the Light Rail Transit Authority (LRTA) officially sealed a Memorandum of Agreement (MOA) for the construction of the SM City Masinag–LRT-2 Antipolo Station Interconnection Access Bridge in a signing ceremony recently held at the concourse of the LRT-2 Antipolo Station.

SM and LRTA Executives sign the memorandum of agreement, marking an exciting addition to both establishments to serve communities in Antipolo City and nearby areas.

The interconnecting bridge is designed to provide a safe, direct, and weather-protected pedestrian link between LRT-2 Antipolo Station and the mall—addressing a long-standing public need since the station opened and enhancing everyday convenience for commuters and shoppers in Antipolo and the wider East Metro area.

“The interconnection access bridge enhances safety, accessibility, and efficiency for our passengers,” said Atty. Hernando Cabrera, Administrator of the Light Rail Transit Authority. He underscored the value of the partnership between LRTA and SM Prime Holdings, Inc., noting that the project exemplifies how public–private collaboration can deliver practical solutions that improve passenger experience and urban mobility.

“This bridge is designed to serve the Filipino commuter—those who rely on public transport or park-and-ride options—providing safe and convenient access to daily necessities and services,” said Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls. He added that the interconnection promotes inclusive mobility, walkability, benefiting commuters, senior citizens, persons with disabilities (PWDs), families, and workers, while helping reduce pedestrian spillover, ease traffic along Marcos Highway, and lower carbon emissions in support of SM’s sustainability and urban mobility goals.

Also present during the MOA Signing Ceremony was Engr. Jomar Lua, OIC Director IV of the Rail Standards and Enforcement Office of DOTR; Ms. Evelyn P. Janeo, OIC Business Development and Public Relations of LRTA; Atty. Ronald Redentor De Veyra is the head executive assistant of the administrator of LRTA. Joining them are SM Supermalls Executive Vice President for Marketing, Mr. Joaquin San Agustin; Mr. Egbert Lim, Senior AVP for Mall Project Management; and Mr. Ronald Allan Brosas, Senior AVP for Operations of SM Supermalls, further reinforcing the strong collaboration between government and the private sector in advancing commuter-focused infrastructure.

SM Executives and LRTA Officials pose for commemorative photo at the soon-to-open interconnection access bridge at SM City Masinag.

The construction of the interconnecting bridge is set to begin in the second quarter of 2026, with completion targeted six months later. As part of the New Era of SM Supermalls, which envisions seamlessly connected and intuitively designed spaces for all, the access bridge is expected to improve pedestrian flow, enhance sustainable urban mobility, and encourage public transport use along the Marcos Highway corridor—elevating the mall experience for shoppers and commuters alike while delivering long-term benefits to the community.

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Snowflakes and Christmas Carols Bring Cheer at SM Malls in the East Metro

The spirit of Christmas filled the air as SM Supermalls in the East Metro turned everyday mall moments into heartwarming holiday memories through two delightful seasonal highlights—the Holiday Snowflakes Surprises and World Chorale Day celebrations.

Holiday carols by the New Anthem Chorale set the mood as golden snowflakes turned smiles into surprises at SM City Marikina.

Nothing says Christmas surprise quite like a flurry of snow—especially when it comes with treats. During the Holiday Snowflakes Surprises, shoppers enjoyed a joyful confetti blast as “snowflakes” filled the air, drawing smiles, laughter, and cheers from the crowd.

Hidden among the confetti were golden snowflakes with special treats for lucky finders, turning an ordinary shopping day into a festive adventure for kids and kids-at-heart. The SM Holi Squad amped up the excitement with cheers, photo moments, and infectious holiday energy from start to finish.

Confetti as snowflakes is always a charmer to young shoppers at SM City Masinag.

The holiday celebrations carried on with World Chorale Day, as choirs filled the malls with beloved Christmas carols. Heartwarming performances by Next in Line Music at SM City Masinag and SM Center Antipolo Downtown, Melody Makers Ensemble at SM City San Mateo, alongside New Anthem Chorale at SM City Marikina, created a warm yet joyful atmosphere that invited shoppers to pause and embrace the spirit of the season.

Most loved Christmas carols performed by New Line Music in SM Center Antipolo Downtown.

Melody Makers Ensemble sing their hearts out to serenade shoppers with Christmas songs at SM City San Mateo.

Joined by the SM Holi Squad, the caroling turned into a shared moment of joy—celebrating togetherness, community, and the true meaning of the holidays.

Your squad with SM Holi Squad at SM City San Mateo.

From joyful surprises to soul-stirring songs, SM Supermalls in the East Metro continue to create spaces where holiday moments are shared, celebrated, and remembered.

Make this season extra special—spend the holidays with your family and friends at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown. Discover more festive activities, enjoy meaningful moments, and let SM be part of your Christmas story.

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Holiday Gifts Made Easy at SM Malls in the East Metro

This Christmas, SM Malls in the East Metro makes holiday shopping effortless with an exciting selection of ready-to-give gifts—complete, beautifully packed, and easy to find across your favorite brands. Whether you’re looking for last-minute presents or curated sets for everyone on your list, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown offer a seamless shopping experience that covers all your gifting needs in one place.

With gift sets thoughtfully arranged and easy to spot across stores, shoppers can enjoy the convenience of choosing presents that are already packaged, themed, and carefully bundled—saving you time without sacrificing quality or style.

This Face Shop gift pack is perfect for skin care fanatics, available at SM City Masinag.

The best gift idea to your dainty friend! This Alberto wallet set is available at SM City San Mateo and SM Center Antipolo Downtown.

Trentahin and kwarentahin friends would love this Katinko set as Christmas gift! Get a box now at SM City San Mateo and SM City Marikina.

You can never go wrong with a pretty pink box from Silk Secrets as a gift, available at SM Store.

Shoppers can enjoy breeze-free gift-giving with easy-to-spot gifts from fashion, beauty, wellness, and specialty brands across the malls. SM Store, Penshoppe, Bench, Havaianas, and Alberto offer complete apparel and lifestyle bundles that make ready-to-wrap gifting effortless. Beauty and self-care lovers will also find curated sets from Ian Darcy with its signature scents; The Face Shop and The Body Shop featuring skincare must-haves, bath essentials, and makeup picks; Unisilver with elegant silver accessories; and Zen Zest offering personal and home fragrances. For those who prefer thoughtful treats, Marks & Spencer has gift bundles filled with chocolates, biscuits, wine, and other premium goodies. Meanwhile, wellness options like Katinko provide relief-focused packs with products for muscle pain, headaches, and everyday discomfort—perfect for practical and caring gifting.

Marks & Spencer’s Sumptuous Selection for Php 3,995 ready for gifting at SM City Marikina.

Spray the scent of holidays into your home with Zen Zest Frosty and Mistletoe Room Spray available at SM City San Mateo and Masinag.

Ian Darcy Eau De Parfums ready for gifting to your fraghead friends. A wide array of luxury inspired scents are available in SM Center Antipolo Downtown and SM City Masinag.

At SM Malls in the East, finding the perfect present is as easy as strolling through your favorite halls. With complete gift sets, easy-find displays, and everything in one place, holiday shopping becomes not just stress-free but enjoyable and festive.

Discover effortless gifting with Holiday Giftables at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown today.

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SM Supermalls in the East Metro are Powered by the Sun

In its continued commitment to sustainability and environmental stewardship, SM Supermalls, through its corporate social responsibility arm SM Cares, is lighting the way toward a cleaner and greener future by harnessing renewable energy across its properties.

In the East Metro, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown are now proudly “Powered by the Sun”, utilizing rooftop solar panel systems that help reduce carbon emissions, promote energy efficiency, and support the nation’s transition to sustainable power sources.

Harnessing the Power of the Sun Across the East Metro

Each mall plays a vital role in SM’s sustainability roadmap by producing clean energy that contributes to both operational efficiency and environmental protection.

• SM City Marikina, energized in 2023, generates an average of 106,179 kWh (Kilowatt-hour) per month with a 2.259 MWp (Megawatt Peak) solar capacity. This is enough to power 506 Filipino households for a month, offsetting 74 tons of carbon dioxide — the equivalent of planting 3,378 mature trees.
  

  

  SM City Marikina continues to champion sustainability with its iconic stilts building design now added with solar panels that energizes solar energy good enough to power more than 500 households.

  
  
• SM City Masinag, fully solar-powered by March 2025, produces around 124,366 kWh monthly through its 1.696 MWp system — enough to supply electricity to 592 households, offset 86 tons of carbon dioxide, or plant 3,956 trees worth of carbon absorption.
  

  

  Seen from above is SM City Masinag with the 2.40-hectare solar panels in the midst of the busy Marcos Highway in Antipolo City.

• SM City San Mateo harnesses the power of the sun with its 810 Solar PV System installed across 2,092 square meters of rooftop space, generating up to 0.45 megawatts of clean energy. This can power 219 Filipino households and reduce carbon emissions by 32 tons, comparable to planting 1,466 mature trees.
  
  

  

  810 panels makeup for 0.45 megawatts of clean energy in SM City San Mateo, enough to reduce 32 tons of carbon emission.

• SM Center Antipolo Downtown, energized between 2024 and 2025, generates 71,270 kWh monthly from a 0.923 MWp solar system — enough to power 339 homes, offset 49 tons of CO₂, or plant 2,267 trees.
  

  

  The solar panels atop SM Center Antipolo Downtown adds to the more scenic view from its roof deck.

Leading the Charge for a Greener Tomorrow

Through SM Cares and the SM Green Movement, SM Supermalls continues to advance sustainability across its network — integrating renewable energy, green architecture, efficient water use, and waste management into its operations.

Collectively, these four solar-powered malls generate nearly 348,000 kWh of renewable energy each month, significantly reducing greenhouse gas emissions while demonstrating that innovation and environmental care can coexist.

With every rooftop installation and every kilowatt-hour generated, SM Supermalls — continues to keep communities, progress, and the planet Powered by the Sun.

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting communities through programs focused on sustainability, the environment, persons with disabilities, women and breastfeeding mothers, children and youth, and the elderly. Under the SM Green Movement, SM Cares leads efforts in energy efficiency, water conservation, waste management, and disaster resilience — helping build a cleaner, safer, and more sustainable future for all.

For more information, visit www.smsupermalls.com/smcares or follow SM Supermalls on social media.

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Unwrapping the Merriest Christmas at SM Malls in the East Metro

SM City Marikina launched the merriest season with Rockin' Christmas flair with Marikina City Mayor Maan Teodoro and SM Supermalls Senior AVP for Operations Mr. Ronald Allan Brosas.

SM Malls in the East Metro—SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown—officially kicked off the most wonderful time of the year with dazzling Christmas centerpiece launches. Each mall showcased a unique theme that captured the joy of the holidays: Rockin’ Holidays at SM City Marikina, A Holiday Symphony at SM City Masinag, The Rhythm of Christmas at SM City San Mateo, and Yuletide Harmony at SM Center Antipolo Downtown. 

Rockin' Christmas centerpiece at SM City Marikina

"A Holiday Symphony," SM City Masinag's music-inspired Christmas centerpiece dazzles at the Mall Atrium.

"The Rhythm of Christmas" centerpiece at the 2F of SM City San Mateo

"The Yuletide Harmony Christmas" centerpiece at the 2F of SM Center Antipolo Downtown

Spreading the warmth of giving, SM Malls in the East Metro also introduced the SM Besties of Joy, the annual charity project of SM Supermalls. For only ₱330, shoppers can purchase a pair of plush SM Besties of Joy—taking one home while the other is donated to SM’s chosen charity organization. This heartfelt initiative lets mallgoers share love and joy with children in need, reminding everyone of the true meaning of Christmas. 

Kids and VIPs were all smiles during the launch ceremony at SM City San Mateo

Shoppers can buy a pair of SM Besties of Joy plush toys for only P330 - keep one and donate the other to SM's chosen charity, sharing love and joy this Christmas

The merriment continues throughout the season with a line-up of exciting activities for families and friends to enjoy. Highlights include the Santa Run (Nov. 16) and Rockin’ Holiday Pet Parade (Nov. 29) at SM City Marikina, the Holiday Paws Party (Nov. 23) at SM City Masinag, along with Santa Claus meet-and-greets, Christmas Snowflake Surprise, Holi Squad appearances, Christmas Acoustics, and the World Chorale Day celebration across the malls. This holiday season, make SM Malls in the East Metro your go-to destination for joyful gatherings, festive experiences, and heartwarming memories with your loved ones.

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Holi-Squad Leads the 100 Days to Christmas Kickoff at SM Malls in the East

The holiday season is officially here as the Holi-Squad brings early Christmas magic to SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown with the launch of the 100 Days to Christmas countdown starting September 16. This year, SM celebrates with “100 Days of Kindness”—a campaign that puts the spotlight on spreading joy through simple acts of giving.

Holi-Squad welcomes you at the giant red bow arch at the mall entrance of SM City Masinag

The kickoff begins with the Holi-Squad Mall Greeting and the unveiling of the Happiest Holiday Décor, complete with the iconic Holiday Grand Red Ribbon that symbolizes joy and unity.

Festivities continue from October 20 with centerpiece displays, Santa’s chair, and more Holi-Squad appearances. At SM City Marikina, families can lace up their shoes for the much-awaited Holiday Santa Run on November 16. The season gets even brighter with the Holiday Snowflakes Surprises on December 6 and uplifting performances during World Chorale Day on December 8. Throughout December, families can enjoy Happiest Holiday Weekends with Santa meet-and-greets, carols, and lively busking sessions.

Holi-Squad at SM City San Mateo bring delight to families when they visit SM Malls this holiday season

This year also welcomes the SM Besties of Joy—adorable bears where every purchase gives another to a child in need, making the holidays even more meaningful.

Catch the Holi-Squad and take photos with them at SM City Marikina

From December 1 to 31, shoppers can enjoy exclusive SM Malls Online Holiday Deals, making holiday gift-hunting and dining with loved ones easier and more festive.

With the Holi-Squad leading the way, SM Malls in the East invite everyone to experience the happiest and kindest Christmas yet.

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Super September Sale at SM Malls in the East!

Shop at SM City Marikina, SM City Masinag, and SM City San Mateo on September 19-21, 2025, to get discounts of up to 50% off on select items.

September just got more exciting at the East Metro as SM City Marikina, SM City Masinag, and SM City San Mateo bring you the much-awaited Super September Sale happening on September 19, 20, and 21! Shoppers can enjoy up to 50% off on select items from mall tenants, making it the perfect time to shop for early Christmas gifts, home upgrades, or even well-deserved treats for yourself.

With the holiday season just around the corner, this sale is your chance to start filling up those Christmas gift bags early. Imagine scoring the latest sneakers for your teens, toys for the kids, and stylish bags and accessories for your besties—all at half the price. You can even find deals on kitchenware and home décor that will spruce up your space just in time for holiday gatherings.

September just got sweeter with big savings when you shop at Super September Sale!

There are also big savings on beauty must-haves and gadgets, so you can stock up on skincare, perfumes, and tech essentials while enjoying the discounts. Shopping early means you skip the holiday rush and still surprise your loved ones with the best gifts without overspending.

The Super September Sale is the perfect chance to shop smart and save big. Don’t miss it—mark your calendars for September 19, 20, and 21 and head to SM City Marikina, SM City Masinag, and SM City San Mateo for the best deals of the season. Per DTI Fair Trade Permit No. FTEB-235743, Series of 2025.

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A Special Day for Lolos and Lolas at SM Malls in the East

Last Sunday, September 7, families went to SM Malls in the East to come together and celebrate the everyday heroes who have filled our lives with wisdom, laughter, and unconditional love—our grandparents.

At SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, the day was filled with moments designed to honor grannies and grandpas in ways that matter most: through time, memories, and shared experiences.

Energizing Zumba parties made lolos and lolas grooving to the beat, proving that staying active is always in style. After working up an appetite, they also enjoyed a hearty meal at the mall’s wide array of dining destinations, where favorite comfort food meets family bonding at the table. Shopping also becomes sweeter when you’re choosing gifts especially for them—whether it’s a thoughtful token, a new outfit, or something that sparks joy and nostalgia.

Adding to the festive atmosphere are busking sessions that bring back the soundtrack of their heydays. Classic hits will fill the air, reminding everyone that music is a timeless bridge across generations.

Even after Grandparents’ Day, make the celebration more meaningful by giving your grandparents not just material gifts but also the gift of time. Sit with them, share stories, laugh, and create new memories together in a place where families always feel at home.

Join SM Malls in the East this Sunday and let’s turn Grandparents’ Day into a beautiful celebration of love, life, and legacy. Because at SM, it’s always more special when shared with the ones we cherish most.

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Local artists take the spotlight in Art for Everyone exhibit at SM City Masinag

Explore a landscape of Filipino creativity as SM City Masinag launches the Art for Everyone exhibit, now open to the public until July 26, 2025. This must-see art exhibit in Rizal is part of a nationwide celebration across SM Supermalls, showcasing diverse artworks from talented local artists and art groups.

Art for Everyone Exhibit at the atrium of SM City Masinag

The launch event featured a ribbon-cutting ceremony led by renowned paper artist Badz Magsumbol, along with SM Supermalls executives including Senior AVP for Operations Ronald Allan Brosas, Regional Operations Manager Don Vijandre, and SM City Masinag Mall Manager April Duques.

Sharing the honors in formally opening the Art for Everyone exhibit is (L-R) SM Supermalls Regional Operations Manager Don Edward Vijandre, Artist mentor and founder of the Philippine Papercutters Guild Badz Magsumbol, SM City Masinag Mall Manager April Anne Duques and SM Supermalls Senior Assistant Vice President for Operations Ronald Allan Brosas

Now on display at the Mall Atrium of SM City Masinag, the exhibit houses over 200 artworks—from expressive paintings and modern illustrations to creative paper cuttings and mixed media installations. The collection offers visitors a chance to experience and support the richness of Philippine art in one accessible location.

Featured in this year’s Art for Everyone at SM City Masinag are works from:

• Valenzuela Visual Art Society (VVAS) – a group of artists from Valenzuela City creating pieces in painting, sculpture, photography, and digital media.
• Papercutters Guild of the Philippines (PGP) – the country’s largest collective of papercutters, quillers, and paper sculptors, known for their intricate and imaginative paper artworks.
• 89 Collective – a multi-disciplinary group composed of painters, sculptors, portrait artists, and even a soil artist, united in using art to connect with communities.
• Badz Magsumbol – founder of PGP and advocate for sustainable and meaningful art through education and mentorship.

 

Free by Anna Lumpas and Asin Tibuok by Meeka with soil and slate pigments

 

Papercut butterfly piece with sea animals in its details

and Find Your Center 2 by Olimba, Watercolor on Paper, 2025

More than just an art show, Art for Everyone is a platform that connects emerging and seasoned Filipino artists with new audiences and art collectors. It also serves as a unique cultural experience and one of the top things to do in Antipolo this July.

Shoppers check out the displayed artworks at the atrium of SM City Masinag

Take selfies and appreciate creativity at the Art for Everyone exhibit in SM City Masinag

Don't miss this inspiring local art exhibit in Rizal! Visit Art for Everyone at SM City Masinag and immerse yourself in the beauty, passion, and creativity of homegrown Filipino art. The exhibit is open daily during mall hours until July 26, 2025.

For updates and more events, follow SM City Masinag on official social media accounts.

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