SM Supermalls Heats Up Summer with Sports Fun!

Sun’s out, fun’s in! SM Supermalls is turning up the heat with back-to-back festivities that will make this summer season the most unforgettable one yet. From April 1 to May 31, SM Supermalls is bringing the thrill of sports to you with a lineup of adrenaline-pumping activities for all ages. So, lace up your sneakers and get into summer sports as SM Supermalls transforms into a vibrant hub of energy, non-stop fun, and surprises this summer.

From sunrise to sunset, MOA Sky is the ultimate playground for everyone.

Active Hub
Gather your family and friends and take them to the largest playground for sports enthusiasts – SM Active Hub! SM Supermalls’ comprehensive sports program is open to all and features 44 pickleball courts across 21 malls and 14 malls with running hubs nationwide, and counting. Just download the SM Malls Online app and become a member today! Year-round deals and perks from partner brands and discounts on sporting events await.

Join the largest sports revolution in the Philippines -- download the SM Malls Online app to register for the SM Active Hub, explore exciting games, and unlock exclusive perks from tenants nationwide.

Runners sprint forward the starting line at the SM Active Hub running activation at SM City Butuan

Summer Games
Get ready to unleash your inner champion with the Summer Games—a lineup of community tournaments and brand-led sports events. Whether you’re perfecting your pace in running challenges, powering through cycling races, or showcasing your skills in pickleball tournaments, something awaits for all sports enthusiasts. For those looking to elevate their game, pro-guided marathon clinics at select SM Malls offer a perfect opportunity to hone technique, while mall power walks and senior-friendly fitness sessions ensure fun and wellness for every generation.

Runners fuel their passion for the sport as they hit their stride at SM City Clark's running event.

Cyclists enjoying a smooth ride at SM City Clark

Players enjoy an exciting game of pickleball at SM City Cabanatuan, showcasing skill, fun, and friendly competition

Summer E-Games
Gaming enthusiasts, this one’s for you! The Summer E-Games brings the thrill of competition to the digital battlefield, where rookie and pro gamers head-to-head in various tournaments. Experience heart-racing matches, score exclusive gaming merchandise, and show off your skills in front of a cheering crowd!

Gamers come together for an exciting and action-packed Valorant tournament at SM Megamall's Cyberzone

Summer Pet Olympics
For pet lovers, Summer Pet Olympics takes the spotlight with adorable and exciting competitions. A collaborative effort with SM Super Pets Club, this event features races, obstacle courses, and pet-friendly contests designed to showcase agility, obedience, and fun!

Let your furry friends dive into summer fun -- join the exciting Pet Olympics at SM Supermalls!

Whether you're diving into the world of sports, leveling up in e-gaming or simply soaking up the ultimate summer vibes, SM Supermalls has everything you need for an action-packed, fun-filled summer season.

So, what are you waiting for? Make this summer one for the books! Mark your calendars, gather your squad, and head to SM Supermalls for an unforgettable adventure.

Stay updated on all the fun by following @SMSupermalls on social media or visiting www.supermalls.com

LG’s Innovative Refrigerators Took Center Stage, Featuring Advanced Ice-Making Technology and Smart Features

Featuring advanced cooling technology and the innovative Auto Ice Maker with the Spaceplus™ Ice System, keeping ice readily available while optimizing freezer space for enhanced convenience and refreshingly cool drinks anytime.

LG took over the Bonifacio High Street Amphitheater in Taguig for a day of exciting activities, cool innovations, and, of course, plenty of ice! The main attraction? LG’s latest refrigerator lineup, featuring the Auto Ice Maker, which guarantees you'll always have ice ready for your next get-together.

 
The day kicked off with an exclusive program for the media, where Mr. Nakhyun Seong, LG Philippines Managing Director, shared his excitement about the event and introduced the new refrigerator lineup.

LG Philippines Managing Director, Mr. Nakhyun Seong, delivering his welcome remarks

“LG’s newest refrigerator lineup that comes with the auto ice maker – designed for fresh food, cool drinks, and smarter living. This innovation brings convenience and efficiency to your home." he said. "We are committed to making life better, and we are excited to share this with you today. We hope you enjoy the event and experience the future of refrigeration with LG."

Mr. Jillian Yap, Product Manager for Refrigerators, took the stage and delved into the features that set LG refrigerators apart.

Product Manager for Refrigerators, Mr. Jillian Yap, showcasing the Auto Ice Maker as the main feature  of the new LG Refrigerators

“The LG Auto Ice Maker is designed to make life easier by providing a steady supply of ice whenever you need it,” Mr. Yap explained. “It’s all about adding convenience to your daily routine, whether you're hosting friends or just relaxing with a cool drink after a busy day.”

The main attraction of the event was LG's Auto Ice Maker feature, present in all the latest refrigerator lineup, with the French door models delivering up to 96 ice cubes a day.

LG Refrigerators' Auto Ice Maker

The LG 23.8 cu.ft French door refrigerators are designed for everyday convenience. They also come with Linear Cooling™ and Door Cooling™ to keep food fresh longer. TheInstaView™ feature found on one of the two models stands out by allowing you to check inside without opening the door, as well as Hygiene Fresh+, the latest generation of LG’s feature that absorbs odors and keeps bacteria at bay.

LG 23.8 cu.ft French Door with InstaView Refrigerators

The LG 12.7 cu.ft bottom freezers feature a sleek flat door design, making them ideal for modern kitchens. Their compact size offers premium features like Multi-Air Flow, a Fresh Zone, and a Deodorizer. The Prime Silver and Black Mirror finish variants come with Hygiene Fresh for lasting freshness. Meanwhile, one model comes with the InstaView™ feature.

LG's 12.7 cu.ft Bottom Freezers, rightmost with InstaView

The LG 17.4 and 14.9 cu.ft top freezer designs come with practical features such as Water Dispensers for everyday convenience. Meanwhile, the Spaceplus™ Ice System saves shelf space, ensuring you always have ice for entertaining and more room for storage.

(L-R) LG Top Freezers (11.9 cu.ft, 12.7 cu.ft, 14.9 cu.ft, and 17.4 cu.ft

Completing the lineup are the LG 12.7 and 11.9 cu.ft top freezers with advanced Deodorizing Filters to keep odors at bay, offering smart cooling solutions while maintaining a fresh environment.

All models can be easily controlled via the LG ThinQ App, allowing you to adjust settings, monitor performance, and receive maintenance alerts right from your phone — making life at home smarter and more convenient. Designed to fit seamlessly into any lifestyle, these new lineups will be available soon to bring innovation and ease to every home.

Mom and actress Dimples Romana and mixology expert, Ian Libang joined by some members of the media during the mixology session featuring ice from the LG Auto Ice Maker

Ms. Dimples Romana, actress and a dedicated mom, joined Ian Libang for a mixology session to showcase how easy it is to make refreshing drinks with LG’s Auto Ice Maker. Together with some members of the media, they demonstrated the art of crafting mocktails with precision, using the steady supply of ice from LG’s innovative feature.

Dimples Romana with the newly launched French Door Refrigerators

Dimples shared her excitement about the Auto Ice Maker during the demo. "I’m sure these drinks will be a hit! With LG’s Auto Ice Maker, I’ll always have ice ready—it’s so convenient and makes preparing drinks so much easier,” she said. She also highlighted how the Auto Ice Maker has made a difference in her daily routine. "It’s such a game-changer, especially when hosting or just enjoying a quiet night at home. Having ice ready anytime means less hassle and more time to enjoy with family and friends.”

Media and VIP attendees had the chance to taste a selection of expertly crafted mocktails using recipes especially developed by Ian Libang for the event.. The tasting experience highlighted the difference ice makes in the overall beverage experience, giving everyone a firsthand look at how LG’s innovative technology makes something as simple as ice making all the more convenient and easy.

Mixology expert Ian Libang, demonstrates drink recipes to the audience

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, shared his gratitude and excitement for the event’s success.

LG Philippines Product Director for Home Appliances, Mr. Jun Lee, delivering his closing remarks

"Today marks a significant milestone as we introduce the LG Refrigerator with an Auto Ice Maker, reflecting our commitment to innovation and excellence." He also thanked everyone for their support, saying, "We truly appreciate the collaboration from our partners and media—this is just the beginning. We’re excited for more opportunities to connect, engage, and showcase what’s next." Mr. Lee closed with a hopeful note, "Let’s continue building something extraordinary together. Life’s Good when innovation meets everyday convenience."

The excitement continued as the gates reopened to the consumers, to explore the new LG refrigerator lineup. The afternoon highlight was another mixology session by Libang who teamed up with LG and brand partners Chingu Cafe, Milkis, and Locally to teach guests how to whip up refreshing cocktails. The crowd was fully engaged, learning fun tricks to elevate their next gathering with refreshing cocktails in an interactive session that perfectly matched the event's chill vibe.

Brand partners Chingu Cafe, Locally and Milkis brought extra flavor and fun to the event

The experience zones gave everyone a chance to get hands-on with the latest models and discover standout features like the Auto Ice Maker. Adding to the excitement, lucky winners took home sleek and stylish LG appliances from the raffles.

Ready to take your drinks to the next level? Check out LG’s latest refrigerators and experience the power of premium ice-making — perfect for creating refreshing drinks and elevating your hosting game. Life’s Good when it’s cool — with LG bringing the chill to every home. Whether it’s unwinding after a long day or hosting an ice-cold gathering with friends and family, LG makes every moment more refreshing. Here’s to cooler days, chilled drinks, and unforgettable moments with the ones who matter most.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph/refrigerator/all-refrigerator/ for more information.

Experience balanced and warm xboom Signature Sound with the New LG xboom Buds

LG Philippines marks its comeback in the wireless earbuds segment as it introduces the online-exclusive LG xboom Buds.

Graphene drivers contribute to pristine sound comparable to high-end speakers. Meanwhile, the long battery life, up to 10 hours of continuous listening and an extra 20 hours by charging from the case makes sure you can go on days out on errands, long runs, or even alone time comfortably without worrying about the music ending. An intense workout or a hot and humid summer day should be a breeze too because the xboom Buds stay protected from sweat and moisture thanks to its IPX4 water-resistant rating. Optimize the xboom Buds to suit your unique preferences, changing various features like EQ settings, with the help of the xboom Buds App, available on Google Play for Android and the App Store for iOS.

Pre-order Offer
Until April 9 only, pre-order the LG xboom Buds at its special price of PHP 3,490, from its SRP of PHP 5,990! What’s more, customers can also enjoy a FREE 32oz Aquaflask with every purchase during the pre-order period! Shipping starts April 21!

The LG xboom Buds is the perfect wireless earbuds for those who want to enjoy premium optimizable sound, up to 30 hours of battery life, and freedom from the worry of getting sweat and moisture on their earbuds. To know more about the new LG xboom Buds, click here and pre-order now!

xboom Buds specifications:

Sound	Speaker Unit	Dynamic 10Φ, Graphene Driver
	3D Sound & Head tracking	-
	Hi-Res Audio (BT)	-
	Codec	-
	Adaptive EQ	●
ANC	ANC	ANC
Call	Mic System	3MIC
Connectivity	LE Audio - Auracast	●
	Plug&Wireless / Plug&Play	-
	Easy Connection (Fast Pair/Swift Pair)	●
	Multi-Point & Multi-Pairing	●
	Profile setting (widget)	●
Convenience	IPX Rating	IPX4
	Ear Hook Design	●
	PUI	Touch
	Ambient Sound / Listening, Conversation	●
	Whispering Mode (Mic)	●
	MFi Certification	-
	Find My TONE	●
Battery Life	Play Time (Earbuds / Cradle)	10hrs ↑ / 30hrs
	Wireless Charging	-
	Fast Charging	●
Hygiene	UVnano	-
	Medical Grade Eargels	-
Assistant	Health Assistant	-