LG 2025 OLED TVs Achieve “True Visual Experience with Indoor Lighting” Certification

LG’s 2025 OLED TVs Become the First to Be Certified by TÜV Rheinland forMaintaining Perfect Black and Clarity Under Indoor Lighting

LG Electronics (LG) has announced that its latest OLED TVs* have earned the “True Visual Experience with Indoor Lighting” certification from TÜV Rheinland, a renowned German testing and certification organization. LG 2025 OLED TVs are the first to achieve this certification, showcasing their exceptional picture quality in indoor lighting environments.

TÜV Rheinland’s rigorous certification process granted LG’s latest OLED TVs a “Perfect” grade across five critical evaluation areas: blackness, vividness, perceptual contrast length, gradation and ambient contrast modulation. Tested under 500 lux lighting, equivalent to a daytime living room, the results demonstrate LG OLED TVs’ ability to maintain high visual fidelity with precise tonal accuracy and depth in various lighting conditions.

In addition to the TÜV Rheinland certification, LG OLED displays have been verified by UL Solutions for “Perfect Black” and “Perfect Color,” and confirmed by Intertek for 100 percent color fidelity and 100 percent color volume. These achievements underscore LG OLED TV’s ability to render absolute blacks and accurate colors, further solidifying their reputation for excellence in visual technology.

According to market research firm Omdia, LG has reaffirmed its leadership in the global OLED TV market. In the first quarter of 2025, LG held a dominant market share of approximately 52 percent based on shipments. Furthermore, LG became the first brand to surpass 10 million OLED TV sales in Europe as of April 2025.

“This certification highlights the distinctive capabilities of LG OLED TVs, setting them apart in the global OLED TV market,” said Jung Jae-chul, head of MS R&D Lab at the LG Media Entertainment Solution Company. “We are dedicated to advancing OLED technology to create unparalleled viewing experiences through our premium TVs in any lighting environment.”

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Rainy Season Relief: LG PuriCare™ Dehumidifier Supports Indoor Well-being

Stay dry and comfortable this rainy season with the LG PuriCare™ Dehumidifier’s 19L capacity, hygienic dehumidification, smart LG ThinQ™ control, and energy-efficient design

With scattered rains already occurring across the Philippines, the rainy season has officially begun. According to PAGASA, it was declared in the first week of June, marked by the onset of the southwest monsoon (habagat) and the increased likelihood of tropical cyclones in the weeks ahead.

When the rainy season sets in, humidity levels naturally rise, bringing noticeable changes indoors. Moisture may appear on walls and windows, and the air can feel heavier and less comfortable. This increase in humidity can affect indoor air quality and may contribute to respiratory sensitivities like asthma and allergies.

To help manage indoor humidity during the rainy season, consider using a dehumidifier like LG's PuriCare™ 19L Dehumidifier. It can significantly improve air quality and enhance overall comfort at home. With its sleek design and powerful performance, it blends seamlessly into any modern living space while operating quietly in the background.

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The LG PuriCare™ Dehumidifier quietly works in the background while you go about your daily routine, whether you’re tidying up the living room, getting a load of laundry started, or simply trying to keep the indoor air feeling light and fresh. Drying clothes indoors can be challenging during this time of year, but with the dehumidifier’s powerful 19L capacity and dual inverter compressor, it supports faster drying and helps prevent musty odors from developing.

The LG PuriCare™ Dehumidifier is designed to effectively remove excess moisture, even in larger rooms, creating a cleaner, healthier space for the whole family. Its UVnano™ technology uses ultraviolet light to eliminate 99.99% of harmful germs in just minutes, helping reduce allergens, bacteria, and other pathogens. This supports better air quality, enhances overall comfort, and even benefits skin wellness during periods of high humidity. It also helps speed up indoor laundry drying, with dedicated options for clothes and shoes, ideal for rainy-day routines.

Despite its powerful performance, it runs at a whisper-quiet 34dB, making it ideal for work, rest, or sleep. Smooth-gliding wheels and an ergonomic handle allow easy mobility, while the LG ThinQ™ app enables remote monitoring and control of humidity levels and settings, anytime, anywhere.

LG’s commitment to quality and innovation is backed by recognition from consumers. The LG PuriCare™ Dehumidifier ranks #1 in the Korea Brand Power Index for 3 years and #1 in National Customer Satisfaction since 2016, reflecting the trust and satisfaction of households across the region.

Life’s Good when your home feels fresh and comfortable, even during the rainy season. The LG PuriCare™ helps create a cleaner, healthier space for the everyday moments that matter: from laundry days to self-care breaks, to simply being ready when the kids come home. Make comfort a daily habit. Order now on www.lg.com/ph/puricare-air-care/dehumidifier/md19gqge0/ and enjoy a fresher, healthier home.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines to learn more.

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The Next Generation of LG AI TVs Is Here, Dedicated to You in Ways You’ve Never Seen Before!

Powered by the α11 AI Processor Gen2 with Affectionate Intelligence,
Redefining Next-Gen Viewing Just for You

The next evolution in home entertainment is here. Continuing its 12-year legacy of OLED innovation, LG Electronics introduces its 2025 TV lineup, packed with powerful AI, immersive displays, and smart features designed to fit your lifestyle. With next-level AI performance, intuitive controls, advanced display technology, and a refined user interface powered by enhanced processing, LG’s latest TVs deliver a major leap forward in performance, personalization, and everyday convenience.

Leading the Way in Display Technology: OLED evo and QNED evo

Marking 12 years of OLED excellence, LG continues to raise the bar in home entertainment with its 2025 OLED TV lineup. The latest LG OLED AI B5 delivers lifelike colors and richer hues for a more natural viewing experience, while the LG OLED evo AI C5 enhances brightness with its new Brightness Booster for clearer, more vibrant scenes. At the top of the range, the LG OLED evo AI G5 offers exceptional clarity and immersive visuals in a sleek, premium design—perfect for any modern space.

Pushing boundaries beyond OLED, the LG QNED evo AI impresses with Dynamic QNED Color that brings every scene to life. With a new 100” screen size option, ultra-slim design, and advanced color technology, LG’s QNED evo series redefines what’s possible for these TVs.

Smarter Performance with α-Series AI Processors
LG’s 2025 TVs are powered by the latest lineup of α-series AI processors: α11 AI Processor Gen2, α9 AI Processor Gen8, and α8 AI Processor Gen2, each designed to deliver a smarter, more immersive viewing experience. The α11 AI Processor Gen2 brings the most powerful performance for fast-paced content and premium entertainment. The α9 AI Processor Gen8 delivers incredibly clear and lifelike picture quality. The α8 AI Processor Gen2 ensures smooth and reliable everyday viewing.

With intelligent upscaling, adaptive sound, and content recommendations, LG’s AI processors help create a viewing experience that feels effortless, personal, and elevated.

A Viewing Experience Designed for You
LG’s 2025 OLED TV models learn and adapt to you. With a simple press of the AI button, the screen greets you with a personalized welcome and suggests relevant keywords based on your habits and environment. These TVs enable real-time learning, voice recognition, and accurate content recommendations that evolve over time.

The new Voice ID feature enhances personalization by instantly recognizing individual users without the need for manual profile switching. Just say, “Show me action movies,” and the TV curates content tailored to your viewing preferences. With support for user profiles, customizable Quick Cards, app prioritization, and the intuitive AI Concierge, LG’s 2025 lineup transforms the home screen into a smart, dynamic space that responds to your lifestyle.

Next-Level Picture and Sound, Powered by AI

Elevate your viewing experience with LG’s AI Picture Pro technology that maps each scene in three dimensions, fine-tuning contrast and detail for incredibly lifelike visuals. At the same time, LG’s AI Sound Pro adapts audio in real time, surrounding you with rich, immersive sound that makes every moment feel cinematic.

Remote Control, Reinvented for You

The AI Magic Remote, redesigned for your smart life, comes standard with the 2025 LG OLED lineup. The AI button has been moved front and center for easier access, replacing the previous mic button. Meanwhile, the new Home button replaces the usual Input button, providing quick access to the Home Hub for effortless management of all your connected devices.

Refreshed in design, the remote retains the familiar point, click, and scroll functions, making navigation simple and smooth. Engineered to unify your smart ecosystem, the AI Magic Remote streamlines control across all your devices.

Troubleshooting Made Easy

With LG’s built-in AI Chatbot, assistance is always at your fingertips. First introduced in 2024 and now even smarter, it can easily distinguish between content requests and technical issues. Just long-press the AI button and describe a problem such as “My TV turns on by itself,” and the system quickly scans relevant settings to provide real-time troubleshooting tips, making solutions effortless and quick.

LG’s latest OLED TVs don’t just innovate—they connect with you on a whole new level. With smart technology that adapts to your preferences, every moment at home becomes more immersive, intuitive, and truly yours. Designed to inspire optimism, these TVs help you appreciate the good in today while opening doors to tomorrow’s possibilities through meaningful, connected experiences, because life’s good when your TV feels like it knows you.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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LG Hosts 2025 HVAC Leaders’ Summit

LG showcases latest innovations, industry insights and strengthens global market

LG Electronics (LG) is hosting the LG HVAC Leaders’ Summit 2025, a series of conferences aimed at reinforcing its leadership in the heating, ventilation and air conditioning (HVAC) market. Building on the success of its inaugural event in Seoul last year, LG is expanding the summit’s reach this year, starting with Africa last May 14-16 and the Asia and India Summit last May 19-22, followed by sessions in major markets around the world, including the Middle East and Latin America.

The LG HVAC Leaders’ Summit is a key initiative in LG’s strategy to establish itself as a global HVAC thought leader. The summit also serves as a platform to deepen collaboration with LG’s global network of technical consultants, foster customer loyalty and strengthen regional partnerships through impactful engagement.

Taking place in Seoul and Busan, the Asia and India Summit is being attended by leading HVAC consultants from Vietnam, the Philippines, Australia, Thailand, Singapore, Indonesia and India. The agenda features technical seminars delivered by LG experts, along with deep dives into key topics such as carbon-neutral building policies, advanced variable refrigerant flow system technologies for sustainable building application, and specialized solutions for data centers. Participants have the opportunity to explore the latest industry trends and gain insight into LG’s next-generation HVAC innovations.

Complementing the seminars, the summit also includes best practice sessions highlighting successful implementations of LG’s HVAC solutions across Asia and India. Notable case studies include the implementation of Singapore’s Green Mark strategy and the installation of the energy saving Multi VTM i system in Southeast Asia. Additionally, attendees are visiting key reference sites, experiencing LG’s high-efficiency solutions in action across both commercial and residential settings. 

To enhance the overall experience, LG has curated a customer care program, designed to foster long-term loyalty and trust. The summit offers personalized networking opportunities, immersive cultural activities and branded engagement programs, enabling consultants to forge deeper connections with LG representatives and peers from across the region.

Following the Africa, Asia and India event, the LG HVAC Leaders’ Summit will turn its attention to other high-growth markets, hosting technicians from the Middle East in June, and Latin America in July. The summits will not only deepen engagement with local consultants but also serve as strategic platforms to introduce tailored HVAC solutions, strengthen regional partnerships and reinforce LG’s position as a global top-tier HVAC brand.

“The expanded LG HVAC Leaders’ Summit reflects our commitment to working closely together with key partners to drive growth in the global HVAC market and lay the foundations for sustainable success,” said James Lee, president of the LG ES Company. “Through continuous technological innovation and customer-focused approach, LG will keep delivering optimized HVAC solutions that ensure stable and efficient operations.”

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. To learn more, visit www.lg.com/ph and like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.

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LG Leads Global OLED TV Market for 12th Consecutive Year

Dominating with over 52.4 Percent Market Share in 2024,
Company Reinforces Its Unrivaled Leadership in Premium TVs

LG Electronics (LG) has reaffirmed its dominance in the premium TV market, leading global OLED TV shipments in 2024 with over 52.4 percent of the market share. For 12 consecutive years, LG has commanded the global OLED TV market, continually enhancing the TV experience with audiovisual excellence and AI-powered personalization, embodying the true essence of OLED technology with perfect black levels and enhanced brightness.

According to market research firm Omdia, LG secured the top spot in the global OLED TV market last year, shipping an impressive 3.18 million OLED TV units. Notably, fourth-quarter shipments alone surpassed 1.1 million units, showcasing the company’s ability to deliver cutting-edge technology that meets evolving consumer preferences.

OLED TVs accounted for 45 percent of the premium TV market in 2023, based on models priced at USD 1,500 and above, marking an 8.5 percentage point increase from the previous year. With the market expected to exceed 50 percent this year, LG is committed to driving innovation and maintaining its leadership in the OLED TV industry.

As demand for larger screens continues to rise, the number of ultra-large OLED TV shipments has also increased, comprising 16 percent of the entire OLED TV market. LG remains at the forefront, dominating the market with a 57.5 percent share in 2024 for OLED screens of 75 inches and above, including a compelling selection of 77-inch, 83-inch, 88-inch and 97-inch models.

Backed by over a decade of OLED innovation, LG is set to introduce its latest OLED TVs, featuring advancements like wireless transmission of audio and visual content up to 4K 144Hz with no latency or loss in quality, AI-powered personalization through webOS, and superior picture quality with enhanced brightness and perfect black levels for a truly exceptional viewing experience.

Global TV shipments reached 208.8 million units last year, marking a return to growth after three years, with OLED TV shipments rising 8 percent year-on-year to 6.07 million units. Additionally, LG’s total TV shipments across both OLED and LCD models reached 22.6 million units last year, representing 16.1 percent of global TV market revenue.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

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Your Clothes Deserve Better: Smarter Fabric Care Powered by LG Washers & LG Styler

LG Washers deliver powerful, efficient cleaning while protecting the fabrics you love

Style is a form of confidence and self-expression, and how you look after your clothes reflects that. LG Washers and the LG Styler provide smart, efficient support that keeps every piece fresh, soft, and well-maintained — because you are at your best with the clothes you wear. Just like how intention and effort go into curating a style, LG makes sure your clothes get the care they deserve.

1. Effortless Care for Clothes That Matter
Keep your extra special clothes looking as good as the moments you cherish with the 15/8KG Front Load Combo Washer Dryer with TurboWash 360°, which delivers a deep yet gentle clean. AI Inverter Direct Drive™ protects fabric quality, while the 10KG Dual Inverter Heat Pump Dryer prevents shrinking and damage with low-temperature drying, so your favorite pieces stay just the way you remember them.

LG 15/8KG Front Load Combo Washer Dryer with TurboWash 360° and 10KG Dual Inverter Heat Pump Dryer

2. Reliable and Practical for Every Household
For those who value practicality and reliability, the 15KG Twin Tub Washing Machine with Roller Jet Pulsator scrubs away dust and mites for a deep clean. The Roller Jet Pulsator adds extra friction for a more thorough wash, while Wind Jet Dry technology reduces moisture, so clothes come out ready to wear and the tub stays fresh. For lighter loads, the 12KG Twin Tub Washing Machine with Roller Jet Pulsator is also available.

12KG Twin Tub Washing Machine with Roller Jet Pulsator

3. Smart Solutions for Small Spaces
Maximize your laundry space and power with stackable and versatile options. Designed to fit in compact areas, the 8KG Top Load Washing Machine with Low Water Pressure Valve and 8KG Top Load Washing Machine with Turbo Drum deliver a thorough wash with Punch+3 technology, mixing laundry up and down for even cleaning. Built to last, these washers let you schedule your laundry up to 24 hours in advance for added convenience.

8KG Top Load Washing Machine with Turbo Drum

4. Smart and Gentle Washing Without the High Cost
LG’s Smart Inverter Technology makes laundry smarter by efficiently controlling energy use. The 7.5KG Top Load Washing Machine with Smart Inverter Motor and 9KG Top Load Washing Machine, Smart Inverter adjust wash power to match the load size, giving your clothes a deep clean without wasting energy. Got bigger loads? The 11KG Top Load Washing Machine, Smart Inverter handles heavy fabrics and busy laundry days with ease.

LG 11KG Top Load Washing Machine, Smart Inverter 

5. Power in Style and Care
When it comes to delicate fabrics and designer pieces, the right washer matters. The 10KG LG Smart Inverter Washing Machine and 7KG Top Load Washing Machine with Smart Inverter Compressor adjust wash patterns based on fabric type for gentle yet effective cleaning. Smart Motion creates optimized motions for better results. The LG Styler provides effortless refreshment and sanitization for your treasured pieces with speed and efficiency. With its TrueSteam™ technology ensures better hygiene by reducing wrinkles, odors, allergens, and bacteria for fresher clothes — all with LG’s stylish and durable design that makes laundry easy.

LG 10KG LG Smart Inverter Washing Machine with LG Styler

Your clothes are more than just fabric — they’re an extension of you. The attention you give to them reflects how you present yourself to the world. With LG Washers and the LG Styler, you're giving your clothes the care they truly deserve. Smart technology and thoughtful design ensure that every piece stays fresh, soft, and well-maintained, so you can step out with confidence every day. Because when your clothes look good, you feel good — and Life’s Good when every clothing piece stays at its best.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

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Ice Made Cooler: LG Refrigerators Are Ready to Turn Up the Cool at BGC

Cool down and check out LG’s latest refrigerator lineup

on Saturday, March 22 at the BHS Amphitheater, BGC,

featuring the Auto Ice Maker, fresh storage solutions, and smart technology

Get ready for a whole day of experiences packed with exciting activities as LG brings the cool factor this Saturday, March 22, 2025, at the Bonifacio High Street (BHS) Amphitheater with the highly anticipated launch of its latest refrigerator lineup. It’s an event you won’t want to miss!

LG Electronics, known for redefining modern home living, will introduce its newest refrigerator lineup, designed to make life at home more convenient and refreshing. Making a fresh impression is the innovative Auto Ice Maker feature, ensuring you’ll always have ice on hand — perfect for warm days and spontaneous get-togethers. These new models are sure to upgrade your hosting game and keep the vibe chill — whether you’re mixing drinks or winding down with friends.

Get an up-close look at the Auto Ice Maker Zone, where LG experts will walk you through the impressive lineup and demonstrate how this smart feature keeps a steady supply of ice ready to serve for any occasion. Catch an exclusive product presentation showcasing LG’s latest models in action, with actress and mom, Dimples Romana, showing how LG Refrigerators make staying cool effortless with ice on demand.

The fun won’t stop there — more exciting activities await. Learn how to craft refreshing drinks like a pro with beverage expert Ian Libang — perfect for impressing guests at your next gathering. After shaking things up at the mixology session, drop by the Refreshment Zone for interactive games and challenges at partner booths. Complete tasks for a chance to win LG appliances.

Experience ‘Ice Made Cooler’ with LG’s latest refrigerator lineup on Saturday, March 22, 2025 from 10:00 AM to 10:00 PM at the Bonifacio High Street (BHS) Amphitheater, Bonifacio Global City, Taguig! Life’s Good with smarter solutions, and cooler vibes.

For more event updates, like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

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LG introduces latest generation of DualCool AI Air Conditioner with Smarter Cooling

The New DUALCOOL AI Air Presents Optimal Comfort and Groundbreaking Convenience with Innovative Air Conditioning Solutions

LG Electronics (LG) recently unveiled its newly upgraded residential air conditioner, the DUALCOOL™ AI Air, with advanced AI Core-Tech. The latest model enhances comfort, improves energy efficiency, and elevates air quality like never before and comes in four HP variants: 1.0 HP, 1.5 HP, 2.0 HP, and 2.5 HP.

The latest DUALCOOL™ AI Air offers an optimized air conditioning environment customized to each user’s preferences. Powered by the AI DUAL Inverter™, the system detects the ambient temperature of the space and intelligently adjusts temperature, airflow direction and speed accordingly for consistent comfort. The AI Air mode features the Human Detecting Sensor, which precisely tracks the user’s location and learns usage patterns through spatial analysis by the ThinQ app to create the most efficient airflow pathway. The function also automatically adjusts the settings to create a comfortable indoor environment, delivering direct airflow for fast cooling or heating and transitioning to Soft Air mode with indirect airflow when the room reaches the ideal temperature.

In addition, the new model features Sleep Timer+, which analyzes user preferences and sleep patterns to provide a relaxing sleep environment. To ensure a restful night, Sleep Timer+ sets the ideal temperature and operates quietly during sleep hours. The DUAL Vane™ system and Soft Air function further improve airflow control for maximized comfort.

The DUALCOOL AI Air also employs an array of energy-saving features, reducing energy consumption with unparalleled convenience. Its AI kW Manager enables users to control electricity use by setting and monitoring usage limits. The Human Detecting Sensor and Window Open Detection allows the air conditioner to swiftly sense changes in the room, activating energy-saving mode when the space is unoccupied or if the temperature suddenly fluctuates.

Moreover, the new DUALCOOL AI Air simplifies clean air management with its All Cleaning mode, which can be activated with a single tap in the ThinQ app. This mode performs a full maintenance cycle, including condensed water generation and Freeze Cleaning™ to remove contaminants from the evaporator, as well as Auto Clean+ which automatically dries the interior of the air conditioner. This cycle is complemented by a multi-step filtration process. For even fresher, cleaner air, users can activate the Plasmaster™ Ionizer++, which can eliminate up to 99.9 percent of adhering bacteria, effectively capturing dust, bacteria and debris.

“The LG DUALCOOL AI Air exemplifies our dedication to enhancing indoor temperature control with latest air conditioners,” said James Lee, president of the LG ES Company. “We are committed to advancing our state-of-the-art AI technology to shape the future of innovative air conditioning solutions.”

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LG presents latest groundbreaking HVAC technologies and solutions at AHR Expo 2025

Comprehensive Suite of Innovative Heat Pumps and Chillers Highlights Company’s Commitment to Meeting Customers’ Varied Needs

LG Electronics (LG) is showcasing its latest heating, ventilation and air conditioning (HVAC) solutions at the AHR Expo 2025 in Orlando, Florida, from February 10-12. Aligned with the global shift toward decarbonization and the increasing demand for electrification technologies in the HVAC market, LG’s expanded HVAC lineup offers tailored solutions for diverse commercial and residential environments. LG’s comprehensive portfolio of HVAC components, also on display at the AHR Expo, further demonstrates the company’s enduring commitment to innovation, quality and sustainability.

Visitors to the LG HVAC booth can explore a full range of electrification solutions based on the company’s high-efficiency inverter heat pumps. Equipped with Inverter Scroll Compressors, the entire LG Inverter Heat Pump lineup (all capacities) has earned ENERGY STAR® certification. The latest LG Inverter Heat Pumps, customized for the North American residential market – where single-family houses with high ceilings are common – deliver powerful, efficient and reliable cooling and heating. These versatile solutions also utilize embedded communication kits to ensure seamless compatibility with multiple types of indoor units including A-Coils and Furnace systems. The newly introduced LG Inverter Heat Pump Water Heater leverages the company’s DUAL Inverter Heat Pump technology to achieve maximum efficiency and offers convenient smart control via integration with the intuitive ThinQ™ app.

Additionally, visitors to the LG booth can check out the award-winning LG Residential Cold Climate Heat Pump. This innovative product, which received the 2025 AHR Innovation Award in the Sustainable Solutions category, is both ENERGY STAR® and COLD CLIMATE ENERGY STAR® certified. Designed specifically for colder regions, LG’s heat pump employs an upgraded refrigerant circuit and powerful compressor that enable effective operation in temperatures as low as negative 35 degrees Celsius (negative 31 degrees Fahrenheit). It also provides the Low Heating feature, which prevents pipes from freezing in icy weather conditions by maintaining a temperature of approximately 10 degrees Celsius (50 degrees Fahrenheit). The cutting-edge heat pump was developed in collaboration with the LG-led Global Heat Pump Consortium.

For commercial facilities, the upgraded Multi V™ i Variable Refrigerant Flow (VRF) solution incorporates a larger heat exchanger for a more powerful performance. Ideal for customers seeking to reduce their carbon footprint, LG’s intelligent VRF is a precision multi-zone temperature control solution that uses R32 refrigerant, which has a low Global Warming Potential (GWP) of 675. As well as being compliant with restrictions on refrigerant usage that have recently come into force,* the Multi V i implements advanced safety systems, including refrigerant leak prevention measure, and offers installation flexibility through its highly adaptable design.

One of the world’s leading providers of chillers, LG is introducing the Oil-Free Inverter Centrifugal Chiller at AHR Expo 2025. This impressive solution combines the company’s latest advancements in chiller technologies and thermal management systems. Applying LG’s state-of-the-art magnetic bearing technology, LeviTech™, the new Centrifugal Chiller presents improved overall energy efficiency while also enhancing part-load efficiency through the inverter system. Furthermore, the Centrifugal Chiller provides a reliable supply of chilled water with support from LG’s bearing protection and fast recovery features. Demonstrating LG’s commitment to staying ahead of changes to international refrigerant regulations, the new model is available in variants employing low-GWP refrigerants such as R513A, R1233zd and R1234ze.

Located next to the HVAC booth, the Component Solutions booth highlights LG’s new lineup of compressors and motors. The company’s Scroll Compressor lineup has been expanded to target both the commercial and residential HVAC markets. By implementing innovative scroll compressor design and developing high-efficiency motors and advanced core technologies, LG continues its efforts to ensure the quality and safety of its solutions.

Moreover, the company is unveiling its comprehensive lineup of compressors for Cold Climate Heat Pumps (CCHP) at this year’s AHR Expo. LG has been working tirelessly with various HVAC manufacturers to produce advanced CCHP compressors and has participated in the U.S. Department of Energy’s Cold Climate Heat Pump Technology Challenge, where it showcased the exceptional capabilities and quality of its specialized heat pumps and compressor technology.

LG’s Component Solutions business will continue to invest in strengthening strategic relationships with major HVAC manufacturers. Through the continuous introduction of innovative technologies that anticipate market shifts, LG aims to reinforce its position as the industry leader in HVAC components.

“The LG HVAC solutions displayed at AHR Expo 2025 underscore our firm commitment to innovation, and to leading the industry’s transition toward decarbonization and electrification,” said James Lee, president of the LG ES Company. “As a leading global brand, we remain dedicated to delivering efficient and sustainable HVAC technologies and solutions tailored to diverse customer needs and environments.”

LG welcomes AHR attendees to experience its innovative HVAC technologies first-hand by visiting booth #6643 in the Orange County Convention Center.

*As of January 1, 2025, certain technologies can no longer use high global warming potential (GWP) hydrofluorocarbons (HFCs) or HFC blends. Prohibitions apply to the manufacture, distribution, sale, installation, import and export of products containing restricted HFCs and on the installation of new systems that use restricted HFCs.

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LG showcases its Google Cast hotel TVs at ISE 2025

LG Hotel TVs with Built-in Google Cast are Certified and Ready to Launch

LG Electronics (LG) is unveils its new Google Cast-integrated hotel TVs at Integrated Systems Europe (ISE) 2025, the international systems integration and audiovisual exhibition taking place in Barcelona, Spain, from February 4-7. Google Cast, Google’s technology that lets you stream your favorite entertainment and apps from your phone, tablet or computer right to your TV, enhances the guest experience with LG Hotel TVs by providing secure and convenient access to OTT streaming services. With this user-centric innovation, LG is reinforcing its leadership in the hospitality TV market, which continues to be a key area of focus for the company’s fast-growing B2B business.

Starting January 10, LG Hotel TVs running webOS23 or later can now offer the convenience of Google Cast with hotel-specific features. Google Cast for hotel TVs is implemented with network isolation to ensure privacy across hotel rooms. To connect a personal device to an LG Hotel TV and enjoy seamless content streaming, guests simply scan a QR code displayed on the TV screen.* This removes the need for users to input personal information or log into their preferred OTT apps on the TV. Conveniently, the connection remains active throughout the guest’s stay. Upon check-out, the connection history is automatically erased, helping to deliver a hassle-free and secure user experience.

LG is expanding its presence in the hospitality market, offering a wide range of innovative, tailormade solutions, including hotel TVs, software, and digital signages. In 2023, LG unveiled the world’s first hotel TV with AirPlay – Apple’s wireless content-sharing technology – which rolled out globally in 2024. With the addition of Google Cast support, LG’s hotel TV became the first in the world to simultaneously offer both AirPlay and Google Cast, providing unparalleled convenience for guests. LG also provides the Pro:Centric management solution for hotel TVs, enabling hotel operators to effortlessly customize content for individual rooms, automatically displayed on screen when guests check in.

“LG Hotel TVs with Google Cast will deliver a seamless entertainment experience for guests” said Tiger Lan, senior director of engineering for multi-device experiences at Google. “We’re excited to see LG’s momentum in bringing this seamless casting integration to the hospitality industry, providing travelers with the familiar comforts of home while on the go.”

“Many hotel guests nowadays wish to stream their favorite content from a personal device to their in-room TV,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “With LG Hotel TVs integrating Google Cast, they can enjoy a secure and convenient content-streaming experience, just like they’re used to at home. We will continue to strengthen our leadership in the hospitality TV market and enhance our B2B sector strategies.”

LG’s booth at ISE 2025 will feature a hotel-focused exhibition space themed “Transforming Stays into Memorable Hospitality Experiences,” where visitors can experience LG’s Hotel TVs with Google Cast firsthand.

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LG introduces advancs commercial display advertising solutions for B2B clients

LG Business Cloud Welcomes LG DOOH Ads and LG Pro:Centric Stay, Providing More Tailored Options for Diverse B2B Environments

LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs, at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain, from February 4-7. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as the LG Pro:Centric Stay solution for short-term rental businesses.

LG DOOH Ads provides customers with a comprehensive, customizable and easy-to-use solution for commercial display advertising. Users can set key parameters, such as region, price and ad types, and LG DOOH Ads will automatically select suitable advertisements for display. This reduces the need for businesses to find and secure advertisers themselves. In addition, LG’s advertising solution gives users the flexibility to display ads that they have sourced independently. What’s more, LG DOOH Ads uses advanced AI camera technology to analyze viewers’ data such as gender, age and behavior, delivering customized advertisements based on viewer behavior. It also provides analysis reports on the expected effectiveness of these ads.

LG Business Cloud also introduces LG Pro:Centric Stay, a new solution created specifically for short-term rental businesses. LG Pro:Centric Stay complements the existing lineup of software solutions available on the platform, including the LG SuperSign Cloud digital signage content management system, LG Pro:Centric Cloud for hotel TVs, and LG ConnectedCare. Tailored for diverse B2B environments, these innovative tools help to ensure greater efficiency and flexibility in signage management.

Worldwide, LG continues to support major B2B clients with its seamlessly integrated signage software solutions. Mexico-based hospitality company, Grand Velas, employs LG Pro:Centric Cloud, a solution designed expressly for LG Hotel TVs. LG Pro:Centric Cloud simplifies content management and enhances the guest experience, allowing operators to provide personalized information – such as targeted discount offers for honeymooners or shuttle departure times for tour groups – to each room.

A prominent Spanish telecommunications provider and a well-known U.S. fast-food franchise have embraced LG ConnectedCare, a solution that delivers convenient and intuitive remote display management. Significantly improving operational efficiency, LG’s solution reduces the need to individually adjust each display and enables proactive issue resolution, providing timely email alerts to system managers in the event that a screen error is detected.

LG’s impressive digital signage software solutions – including the newly-added LG DOOH Ads and LG Pro:Centric Stay – are all accessible through the LG Business Cloud platform.

“With the arrival of LG DOOH Ads and LG Pro:Centric Stay on LG Business Cloud, companies can now manage their digital displays more efficiently,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “We aim to provide global B2B clients with differentiated signage software through LG Business Cloud, enabling remote display management and personalized content distribution.”

Attendees of LG's session at ISE 2025 who verify their subscription to the LG Business Cloud platform will receive an exclusive 50 percent discount coupon for the solution subscriptions.

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LG’S world-first transparent and true wireless 4K OLED TV delivers new screen experience

Transitioning between Transparent to Opaque Screen, LG SIGNATURE OLED T Introduces New Viewing Possibilities and a New Era in Home Entertainment

LG Electronics (LG) is set for the global launch of the 77-inch LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV. This groundbreaking model will be available in the U.S. this December, with additional markets to follow.

Unveiled at CES® 2024, the LG SIGNATURE OLED T represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to delivering new and better.

Its cutting-edge self-lit screen can transform from transparent to opaque screen; a unique ability that provides the OLED viewing experience while offering greater freedom in living space. Recognized globally, LG’s transparent OLED made TIME’s Best Inventions 2024 list and received a total of five CES 2024 Innovation Awards, including a Best of Innovation honor.

Users can effortlessly switch between transparent and opaque modes at the touch of a button, unlocking unique possibilities for entertainment and space design. When in transparent mode, the OLED T offers a futuristic content experience that must be seen to be believed. The screen not only creates the illusion of content floating in mid-air but also produces a mesmerizing effect by “merging” the on-screen visuals with the surrounding space.

LG OLED T further elevates the user experience with a suite of versatile features that optimally leverage the unique advantages of a transparent OLED screen, enhancing its distinctive value.

One standout feature is T-Objet, an Always-On-Display (AOD) mode that transforms the screen into a transparent digital canvas, ideal for showcasing artwork, videos or photos in outstanding color and clarity. Complementing this is T-Bar, a sleek info-ticker that appears along the bottom edge of the screen, providing sports results, IoT device statuses, weather forecasts or song title information. The rest of the screen remains unused when T-Bar is active, presenting a clean, uncluttered look and a clear view of the space behind LG’s “virtually invisible” display. For added convenience, T-Home offers a user-friendly interface that delivers a well-organized overview of available services, as well as quick access to apps, settings and other features.

Despite its stunning 77-inch screen size, the LG OLED T enhances the feeling of space within a room, providing a sense of openness that conventional TVs simply cannot. Its transparency allows it to be placed centrally without being obtrusive or positioned in front of windows without blocking natural light or views of the outdoors.

The transparent 4K OLED screen, combined with LG’s true wireless video and audio transmission technology, promises not only the aesthetic value but also an enhanced home entertainment experience. Free from tangled cables, the device delivers an immersive, distraction-free viewing environment.

The OLED T advances innovation with LG’s proprietary Zero Connect Box, a visually lossless wireless video and audio transmission solution* without latency ensuring a seamless viewing experience. By supporting 4K at 120Hz variable refresh rate, OLED T has been certified by NVIDIA G-SYNC® Compatible and AMD FreeSync Premium to eliminate tearing and stuttering for the most dynamic, true-to-life gaming experience.

The LG SIGNATURE OLED T carries forward LG’s legacy of providing superior picture quality and immersive viewing experiences – hallmarks of LG OLED TVs since the very first model hit the market in 2013. Building on over a decade of OLED innovation, LG’s one-of-a-kind TV brings images fully to life with vibrant, precisely reproduced colors and incredible contrast. Powered by LG’s advanced α (Alpha) 11 AI processor, the OLED T intelligently optimizes both picture and sound quality, delivering unparalleled visual and auditory experiences.

“LG SIGNATURE OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “LG remains at the forefront of innovation by combining its industry-leading OLED technology with unique form factors, transparent screens, wireless connectivity and more, delivering unparalleled, life-enriching advancements no other TV maker can replicate.”

*Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.

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LG and Xbox to expand cloud gaming experience on LG Smart TVs

Brings Xbox Cloud Gaming Experience to its Newly Launching Gaming Portal

LG Electronics (LG) has announced a partnership with Xbox, providing players access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs1 will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.2 This versatile, gaming-centric hub is designed as an all-in-one solution for seamless navigation and personalized gaming, both for the latest AAA games and casual webOS app games.

For gaming enthusiasts, LG Smart TV users can soon explore the Gaming Portal for direct access to hundreds of games with Xbox Game Pass Ultimate, including popular titles like Call of Duty®: BlackOps 6, and highly anticipated releases like Avowed. With Game Pass Ultimate, players will also be able to stream a catalog of select Xbox games they own such as NBA 2K25 or Hogwarts Legacy.

“We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games,” said Chris Jo, senior vice president of platform business at the LG Media Entertainment Solution Company. “The Gaming Portal will provide users with a seamless, convenient and exciting way to enhance the gaming experience on LG Smart TVs.”

“Our partnership with LG will help players easily discover and play games through the new Gaming Portal on LG Smart TVs,” said Lori Wright, Corporate Vice President of Xbox. “We’re fortunate to have a great partner in LG who will bring Xbox Cloud Gaming to more players, letting new and longtime Xbox'ers find their favorite games and play with friends across screens.”

Powered by webOS and easily accessible from the Home Screen, the Gaming Portal’s intuitive interface ensures that users can effortlessly discover and enjoy their favorite games with ease. LG’s Gaming Portal provides a comprehensive overview with an app list that includes cloud gaming apps, webOS app games playable with the remote controller, recently played titles, the top 10 most popular games, editor’s picks, and other tailored, user-friendly gaming experiences.

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LG achieves 13th consecutive year in Dow Jones Sustainability World Index

Only South Korean Company Recognized in Leisure Equipment & Products and Consumer Electronics Category for 13 Years

LG Electronics (LG) has once again secured its position in the Dow Jones Sustainability World Index (DJSI World) for the thirteenth consecutive year. The DJSI World ranks the top 10 percent of the largest 2,500 global companies based on their economic, environmental, social, and governance (ESG) practices, serving as a critical benchmark for investors assessing corporate sustainability.

Notably, LG earned the highest overall score in the Leisure Equipment & Products and Consumer Electronics industry category. Furthermore, it remains the only South Korean company to be included in this category for 13 years running.

Additionally, LG has been included in the DJSI Asia Pacific (top 20 percent of the 600 largest companies in the Asia-Pacific region) and DJSI Korea (top 30 percent of the 200 largest companies in Korea) for 15 and 16 consecutive years, respectively.

LG received high evaluations across various ESG areas, including environmental policy and management, human rights management, human resource management, customer relations, supply chain management and product responsibility management.

Under the ESG management vision of Better Life for All, LG is carrying out various activities with the strategy of 3C for the planet (Carbon neutrality, Circularity, and Clean technology) and 3D for people (Decent workplace, Diversity & inclusion, and Design for all).

To achieve its 3C goals for the planet, LG has set ambitious targets, including reaching carbon neutrality in its product manufacturing process by 2030 and transitioning to 100 percent renewable energy by 2050.

Specifically, LG plans to reduce direct greenhouse gas emissions (Scope 1) and indirect greenhouse gas emissions (Scope 2) in the product production stage by 54.6 percent compared to 2017 levels. This will be accomplished through process improvements, the introduction of energy-saving technologies and the use of renewable energy. Notably, LG was the first company in the home appliance industry to obtain UN carbon credits in 2015.

In addition, LG is focused on reducing the unit greenhouse gas emissions of its seven major product groups (TVs, refrigerators, washing machines, dryers, home and system air conditioners, and monitors) by 20 percent compared to 2020 levels during the product use stage (Scope 3). This commitment involves various activities aimed at improving the energy efficiency of individual products, thereby reducing overall carbon emissions.

As a member of the UN Global Compact and the Responsible Business Alliance, LG complies with international human rights and labor standards and is enhancing its human rights management processes to respond to strengthening global ESG-related legislation.

In the ESG evaluation and rating announcement results published by the Korea Corporate Governance Service this year, LG received an overall A grade for four consecutive years. LG also received an A grade for five consecutive years in the ESG evaluation conducted by the global ESG evaluation agency Morgan Stanley Capital International, gaining recognition for its ESG management performance from credible domestic and international institutions.

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LG introduces 2025 OLED evo lineup with vibrant brightness and AI-powered personalization

LG’s New OLED evo Exemplifies Visual Perfection With Striking Brilliance and Unrivaled Blacks, Along With AI Personalization for a Tailored User Experience

LG Electronics (LG) today unveiled its 2025 OLED evo lineup, highlighting a range of advanced TV offerings, including the world’s first true wireless OLED evo M5, and OLED evo G5 models. With LG’s latest α (Alpha) 11 AI processor Gen21 at its core, the latest OLED evo models present unparalleled OLED picture quality with impeccable blacks, exceptional brightness and advanced processing capabilities. Powered by AI-driven personalization, the LG OLED evo offers a customized experience tailored to each user and showcases the pinnacle of OLED innovation for an elevated home entertainment experience.

The latest OLED evo TVs feature LG’s upgraded Brightness Booster Ultimate technology, which enhances light control architecture and light-boosting algorithms to achieve brightness three times higher2 than conventional OLED models. This significant boost in brightness brings fine details into focus across different brightness levels, resulting in a more vibrant and lifelike viewing experience.

LG OLED evo refines every detail to perfection with flawless blacks, accurate color reproduction and stable performance. The latest models achieve top-notch black levels in both bright and dark settings, producing vibrant and accurate colors. These advanced OLED displays have received UL Solutions’ “Perfect Black”, “Perfect Color” verification and are certified by Intertek for 100 percent color fidelity. The 2025 OLED evo TVs also boast rapid brightness and color temperature stabilization, earning TÜV Rheinland’s “Quick Stability with Image Quality” certification.3 This ensures users experience exceptional picture quality immediately upon powering on the TV.

New for 2025, LG’s latest OLED evo 4K TVs support Filmmaker Mode® with Ambient Light Compensation4 – an advanced version of Filmmaker Mode developed in collaboration with the creative community. This feature accurately detects the lighting conditions of the viewing environment and automatically adjusts the picture settings to maintain the filmmaker’s original intent, delivering a truly cinematic experience in various lighting conditions.

Elevating its reputation as the ultimate choice for gamers, the latest LG OLED evo TVs boast several features tailored to gaming, including the industry’s first 4K 165Hz5 Variable Refresh Rate (VRR), certified by NVIDIA® G-SYNC® and AMD FreeSync Premium. The OLED evo models enhance gaming with tear-free, stutter-free gameplay, minimal input lag and up to 165 frames per second. The OLED evo TVs are the first to receive ClearMR 10000 certification by VESA, ensuring flawless motion and seamless experiences even during fast-paced action sequences.

Powered by the advanced Alpha 11 AI Processor Gen2, the 2025 OLED evo models provide enhanced picture and sound quality. Deep learning algorithms meticulously analyze and refine low-resolution and low-quality images, enhancing them to a higher definition with pixel-level precision for natural and sharper visuals. Additionally, Dynamic Tone Mapping Professional offers expert-level control over HDR10 content for professional creators, allowing precise customization and fine-tuning of images for accurate color and detail representation in all viewing environments.

Complementing the impressive visuals, AI Sound Pro delivers rich, immersive audio with virtual 11.1.2 channels of surround sound, adjusting the tonal balance and clarity for an immersive, tailored listening experience. Designed with personalization in mind, LG’s newest OLED TVs boast AI-powered features that understand and adapt to individual audio and visual preferences. By analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard tailors audio and visual modes for each user, ensuring a truly customized entertainment experience. These AI-driven features represent a new level of smart TV innovation, making the 2025 OLED evo models the most intuitive and user-centric TVs on the market.

The user experience is further elevated with a personalized journey that begins the moment the TV is powered on, courtesy of the AI Remote. AI Welcome greets users by name and provides tailored recommendations based on their preferences and viewing habits, while AI Voice ID adds convenience by recognizing individual voices, automatically switching profiles, and delivering content suggestions that match personal tastes. Finding content on LG’s newest OLED evo TVs has never been easier, with AI Search7 leveraging a Large Language Model (LLM) to understand conversational context and uncover subtle user intentions. Access to Microsoft Copilot further streamlines the process, allowing users to efficiently find and organize complex information using contextual cues. For an even smoother and more engaging experience, the AI Chatbot proactively identifies potential user challenges and offers timely, effective solutions. What’s more, the Generative Image Gallery8 allows users to create custom backgrounds using voice commands, adding a personal and creative touch to the viewing experience.

OLED evo’s user-friendly webOS interface provides a personalized and streamlined experience to access content and settings more easily. The new home screen is faster, more convenient and increasingly personalized with enhanced UI and categories. Additionally, webOS now supports multi-platform integration with the Home Hub, seamlessly connecting with multi ecosystems, ThinQ and Google Home, for control of various IoT devices. By bringing together these versatile ecosystems and broadening cross-platform capabilities, users can effortlessly manage and control their smart home ecosystem through a single, intuitive interface on their LG’s latest smart TVs. Extending benefits beyond the initial purchase, the webOS Re:New program allows LG Smart TV owners enjoy the most up-to-date TV experience for the next five years.

LG has presented the first-ever OLED TV capable of transferring audio and video wirelessly, transforming the home entertainment experience with unmatched audiovisual performance. As the world’s first true wireless OLED TV, the latest M5 series delivers wireless audio and video transmission at up to 144Hz6 without latency or loss in picture and sound quality. Certified by NVIDIA G-SYNC®, this wireless OLED TV ensures a tear-free, stutter-free gaming experience, even during fast-paced action at 4K 144Hz. Building on this innovation, LG has extended its advanced wireless audiovisual technology to QNED TVs, bringing its core value of technological excellence and cutting-edge innovation to more customers.

LG’s OLED evo models have been recognized for their customer value and performance improvement, earning multiple awards including the CES 2025 Best of Innovation Award (for 83G5 models) and the Honoree title (83M5 model) in the Video Display category.

To stay up to date with all of LG’s announcements at CES, visit website and LG Global YouTube channel.

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