LG Releases Second-Quarter 2025 Financial Results

Building a Stronger Foundation for Long-Term Qualitative Growth Through Portfolio Shifts and Operational Resilience

LG Electronics Inc. (LG) today announced consolidated revenue of KRW 20.74 trillion and operating profit of KRW 639.4 billion for the second quarter of 2025.

Both revenue and operating profit declined year-over-year, primarily due to continued global market softness, increased tariff burdens driven by changes in U.S. trade policy, and intensified competition. Rising costs, including logistics expenses, also weighed on overall profitability compared to the same period last year.

Despite these challenges, the Home Appliance Solution (HS), Vehicle Solution (VS) and Eco Solution (ES) Companies delivered strong performance, each posting year-over-year increases in both revenue and operating profit. All three Companies achieved their highest-ever second-quarter results. In particular, the VS Company recorded its best quarterly revenue and operating profit in history.

Meanwhile, the Media Entertainment Solution (MS) Company reported an operating loss, primarily due to lower TV sales and increased marketing spend. However, its webOS platform-based advertising and content business continued to generate stable profits, increasingly contributing to the Company’s overall performance.

Building Stronger Foundation for Qualitative Growth
LG continues to strengthen its business fundamentals by focusing on B2B segments such as vehicle components and HVAC systems, non-hardware businesses including subscription services and the webOS platform, and direct-to-consumer (D2C) operations via its online platform, LGE.COM.

In Q2 2025, B2B revenue – including vehicle, component and smart factory solutions, as well as HVAC – rose 3 percent year-over-year to KRW 6.2 trillion. Revenue from the home appliance subscription business increased 18 percent, reaching KRW 630 billion.

These segments remain central to the company’s ongoing portfolio transformation. The B2B business is less susceptible to demand volatility and benefits from strong entry barriers due to solution-based customer relationships. Non-hardware businesses offer recurring revenue and high margins, while the D2C channel enhances profitability and brand equity.

Q2 2025 Results & Outlook by Company

LG Home Appliance Solution (HS) Company
The HS Company posted second-quarter revenue of KRW 6.59 trillion and operating profit of KRW 439.9 billion, achieving its highest-ever second-quarter performance. Despite soft consumer demand, tariff pressures and rising freight costs, the Company maintained strong global competitiveness. Its dual-track strategy – targeting both premium and mass-market segments – continued to drive solid results. The subscription model business continued its rapid expansion. Operational efficiencies and production optimization helped offset increased costs and support profitability.

Looking ahead, market recovery is expected to remain gradual amid heightened competition. The Company will focus on expanding its subscription and D2C businesses and pursue additional cost improvements to help mitigate U.S. tariff impacts. While logistics cost pressures are projected to ease slightly compared to late 2024 and early 2025, the Company plans to carefully manage marketing expenditures to sustain or exceed last year’s level of operating profit.

LG Media Entertainment Solution (MS) Company
The MS Company posted second-quarter revenue of KRW 4.39 trillion and an operating loss of KRW 191.7 billion, primarily due to softened demand leading to lower TV sales and increased marketing expenses in response.

Going forward, the Company will focus on enhancing operational efficiency across all business segments. It plans to expand its presence in Global South markets such as India, where demand remains relatively strong. Continued growth is also expected in the webOS platform business, with new content offerings in areas such as gaming and digital art.

LG Vehicle Solution (VS) Company
The VS Company generated record second-quarter revenue of KRW 2.85 trillion and operating profit of KRW 126.2 billion – the highest in its history. Performance was supported by a robust order backlog and increased OEM vehicle sales, particularly in Europe.

A strategic shift toward premium in-vehicle infotainment (IVI) systems significantly enhanced profitability, while operational efficiency improvements in electric vehicle components and lighting systems further bolstered results. Moving forward, the Company will focus on strengthening relationships with key customers and maintaining profitability through ongoing efficiency gains.

LG Eco Solution (ES) Company
The ES Company achieved second-quarter revenue of KRW 2.64 trillion and operating profit of KRW 250.5 billion, marking a record for second-quarter performance. This growth was driven by strong demand for residential air conditioners in Korea and continued expansion in the commercial and industrial HVAC segments. Higher sales volumes boosted operating leverage, leading to improved profitability.

Looking ahead to the second half of the year, the Company aims to capture replacement demand for high-efficiency products while expanding its product portfolio to support long-term growth. It also plans to explore new opportunities in emerging sectors such as AI data centers by enhancing its commercial HVAC and industrial chiller capabilities – including systems for power generation – and scaling up its liquid-cooling solutions business.

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LG launches Next-Gen xboom speakers with AI Smart Sound and creative direction by will.i.am

Featuring balanced and warm signature sound plus AI Sound, AI Lighting, AI Calibration, and RAiDiO.FYI across the entire “xboom by will.i.am” lineup for a truly immersive audio experience

LG is redefining its sound experience with the launch of the new xboom lineup, an evolution from the bold power of XBOOM to a more elevated, design-forward approach to audio. Built for how people listen today, xboom blends sleek style, balanced acoustics, and smart features that adapt to any space, setting a new standard for portable sound.

Bringing this vision to life, LG partnered with global music icon will.i.am as the lineup’s Experiential Architect. A nine-time Grammy winner and innovator at the intersection of music and technology, will.i.am fine-tuned the xboom collection to deliver richer, warmer tones and a more immersive listening experience, infusing every detail with creativity, precision, and cultural edge.

LG xboom Stage 301
The LG xboom Stage 301 delivers immersive sound powered by a 6.5” woofer and 2.5” midranges, filling the room with deep bass and wide-stereo clarity. With 12 hours of playtime, it’s built to keep the music going all day and night.

It’s also IPX4-rated for water resistance, making it splash-proof and ready for anything, whether it’s a weekend get-together with friends or a classic karaoke night with the family. And with karaoke-ready mic controls and DJ effects accessible through the LG ThinQ app, turning any gathering into a full-on performance has never been easier.

LG xboom Bounce
The LG xboom Bounce lives up to its name, bringing powerful bass and vibrant energy that makes every beat feel like it’s in motion. Dual passive radiators and twin dome tweeters deliver lifelike clarity and rich detail, turning up the rhythm in any space. With an impressive 30-hour battery life, it’s built to keep the good times bouncing from sunrise to long after sunset.

Rated IP67 for water and dust resistance, and tested to U.S. military standards, proven to pass all 7 durability tests including rain, vibration, impact, salt water spray, flooding, sand dust, and high temperature, it’s built for all kinds of spur-of-the-moment adventures. With its sleek design and grab-and-go strap, Bounce isn’t just a speaker, it’s your beat-on-the-go.

LG xboom Grab
Designed for outdoor fun, the LG xboom Grab packs crisp, dynamic sound through a high-performance 16mm dome tweeter, perfect for open-air playlists and on-the-go vibes. Its tube-shaped body is built for easy handling and adds a bold, modern edge to your look, while the stylish strap lets you carry or hang it with ease. 

Like the Bounce, it’s also rated IP67 for water and dust resistance and built to meet all the U.S. military durability standards, so you’re free to take it anywhere, rain or shine. With up to 20 hours of playtime, the Grab keeps your soundtrack going from morning hikes to late-night hangouts, proof that big sound can come in a small, adventure-ready package.

LG xboom Buds
The LG xboom Buds deliver rich, clear sound powered by a next-gen graphene-coated driver, bringing detailed, high-clarity audio straight to your ears. Whether you're on the move or in the zone, advanced noise cancellation blocks out traffic and road noise, while three mics, including two beamforming, keep your voice crystal clear on every call.

The xboom Buds app lets you customize your sound with EQ settings and works seamlessly across iOS and Android. With up to 30 hours of playtime and an IPX4 water-resistant rating, these buds are built to keep up, because great sound should move with you, not slow you down.

Smarter Listening with AI-Powered Features
Across the entire xboom lineup, LG integrates intelligent features that elevate your audio experience. AI Sound automatically adjusts settings based on genre, while AI Calibration optimizes output according to your space. AI Lighting detects music mood and syncs lighting effects, and with Auracast™ Party Link, you can pair with unlimited xboom speakers in just one tap to create an even bigger soundstage.

Life’s Good When Music Moves You
Whether it’s a party, a chill day outdoors, or just your favorite playlist at home, the new LG xboom by will.i.am lineup redefines how you enjoy music. With expertly tuned sound, Life’s Good when the volume is just right.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at https://www.lg.com/ph/audio/xboom and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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Ahead of the Expected: LG Commercial Air Conditioning & Energy Solutions for Smarter Business Hubs

From residential comfort to enterprise-scale efficiency, LG provides Total Commercial AC and Energy Solutions that support sustainable operations and reliable performance across all spaces

Behind every productive meeting, focused work session, or relaxing gym class is one often-overlooked element: comfort. LG, a trusted Korean brand known for innovation and design excellence, continues to elevate everyday experiences through its HVAC Solutions, designed to quietly enhance the way we live and work. Its Commercial Air Conditioning (CAC) line supports high-demand spaces like offices, fitness centers, and clinics by delivering clean air, quiet operation, and energy efficiency, helping people stay sharp, relaxed, and focused throughout the day.

 
Balanced Cooling for Lounges and Meeting Spaces
For meeting rooms, lounges, and reception areas where clarity and focus matter, the 4-Way Ceiling Mounted Cassette offers a polished blend of performance and design, with strong airflow reaching up to 4.2 meters and a unibody panel that integrates smoothly into modern interiors. Its multi-step air purification system filters out dust, odors, and bacteria, keeping shared spaces feeling fresh and comfortable.

Meanwhile, for style-forward environments like boutiques, cafés, and wellness spaces, the Round Cassette delivers beauty and balance with its circular design and elegant white finish. Its slim 330mm body fits easily into tight ceilings, while 360° airflow and six-step Crystal Vane control ensure quick, even, and quiet cooling, creating an atmosphere that’s as relaxing as it is refined.

Smart Cooling for Private and Quiet Spaces
LG provides discreet, high-performance solutions that prioritize both comfort and design, whether it’s a compact room, a quiet hallway, or a sophisticated executive suite. The 1-Way Ceiling Mounted Cassette delivers targeted airflow in a straight, steady line—perfect for private rooms, corridors, or small workspaces. Its slim 132mm height fits neatly into shallow ceilings, while auto 4-way wind control with 120° swing ensures even cooling without overdoing it. Optional air purification adds a layer of wellness, making the environment not just cooler but healthier.

For larger or more refined interiors like hotel rooms, clinics, or upscale offices, the Ceiling Concealed Duct provides silent yet powerful climate control. Operating with minimal noise, it preserves the calm and quiet of premium spaces while its flexible duct design supports a variety of layouts, all with only the vents visible to maintain a clean, more seamless aesthetic.

End-to-End Comfort for Active, Open, and High-Traffic Spaces
LG offers powerful, stylish climate solutions built for performance and ease, from busy gyms and classrooms to expansive lobbies and event halls. The Ceiling Suspended Unit delivers airflow that reaches up to 15 meters, perfect for keeping fitness areas, dining venues, and learning spaces evenly cool. Its V-shaped design with sleek black vanes adds a modern edge, while easy-access filters and a sliding structure make maintenance fast and simple.

For spaces that demand fast, flexible climate control, like meeting halls, pop-ups, or large waiting areas, the Floor Standing Unit steps in with a strong airflow that reaches up to 20 meters. Its slim vertical design fits effortlessly along walls, offering quick temperature response and powerful cooling or heating in minutes. Both units support high performance, easy upkeep, and smart controls, ensuring open, dynamic environments stay comfortable and inviting all year round.

It’s easier to focus, connect, and do your best work when the space around you feels just right. LG Commercial Air Conditioning helps keep the atmosphere calm, clean, and comfortable. When teams stay refreshed, ideas come easier and every day flows a little smoother. Life’s Good when comfort brings out your best.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/business/hvac/commercial-end-user/ and stay connected by following LG HVAC Solutions Philippines (@LGHVACSolutionsPH) on www.facebook.com/LGHVACSolutionsPH, and www.linkedin.com/company/lg-hvac-solution-philippines/about/, as well as LG Global (@lgphilippines) on www.facebook.com/lgphilippines, www.instagram.com/lgphilippines/, www.tiktok.com/@lgphilippines.

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LG Announces Ambition to Become Top-Tier Global HVAC Solution Provider

Accelerating B2B HVAC Leadership Through Industrial Solutions, Strategic Acquisitions and Localized Value Chains

LG Electronics (LG) presented a strategic roadmap aimed at transforming its ES Company into a top-tier global provider of heating, ventilation, and air conditioning (HVAC) solutions by 2030. To achieve this goal, the company plans to drive growth by expanding its industrial and commercial B2B revenue, including from AI data center cooling, and by providing regionally tailored heating and cooling solutions. In line with its “3B strategy” (Build, Borrow, Buy), LG will also pursue serial acquisitions to enhance core capabilities and diversify its business portfolio.

By strengthening its competitiveness in both high-efficiency HVAC hardware and non-hardware solutions, LG aims to achieve KRW 20 trillion in HVAC revenue by 2030 as part of its mid- to long-term growth strategy.

Boosting Industrial B2B Sales as Demand Surges in the AI Era
LG continues to scale its presence in the B2B sector, supplying advanced chiller systems for data centers and large-scale commercial buildings. With the global chiller market expected to reach USD 12 billion by 2027, the company aims to reach USD 720 million (KRW 1 trillion) in sales within two years, establishing the business as a core future growth driver.

LG’s portfolio includes diverse data center-specific cooling technologies, such as liquid cooling systems using coolant distribution units to directly cool server chips, chiller-based air cooling systems, and HVAC solutions compatible with direct current power environments. In 2025, LG expects to more than triple orders for its data center cooling solutions compared to the previous year, marking it as a key growth engine.

To develop optimized solutions for AI data centers, LG established a dedicated testbed – the LG AI Data Center HVAC Solution Lab – at its Pyeongtaek chiller plant earlier this year. The facility simulates a wide range of AI server environments to conduct systematic performance testing of LG’s advanced cooling solutions. Most recently, the company began pilot testing its liquid cooling technology in collaboration with LG U+, a leading South Korean telecommunications and digital services provider, to further validate and refine its thermal management capabilities.

Strategic Acquisitions Fueling HVAC Capabilities and Portfolio Expansion
As part of its growth strategy, LG is actively pursuing strategic acquisitions to reinforce its HVAC expertise and broaden its portfolio. Most recently, the company acquired a 100 percent stake in OSO, a leading Norway-based water heating solutions provider, to solidify its position in the European heating market.

Guided by its 3B strategy, LG is simultaneously building internal capabilities through initiatives like the Air Solution Lab and HVAC Academy (Build), forming R&D partnerships with academic institutions (Borrow), and continuing to identify high-impact M&A opportunities (Buy).

Expanding B2B Reach via Deep Localization and Non-Hardware Revenue Growth
LG is rapidly expanding its presence in the commercial HVAC market, delivering solutions to logistics centers, retail complexes, and other large infrastructure projects. Recent highlights include the installation of its high-efficiency Multi V i™ system at a major logistics hub in Tuas, Singapore, and the supply of 28,000 RT of chillers to The Avenues-Riyadh, a major mixed-use complex in Saudi Arabia. These projects showcase LG’s ability to meet local regulations and customer requirements through tailored, region-specific solutions.

The company is also accelerating growth in non-hardware revenue, aiming to increase its share from 10 percent to 20 percent. This includes offerings such as Building Energy Control (BECON), an AI-based integrated building management platform that provides real-time energy analytics. LG is also nearing commercialization of a digital twin system for data centers that can accurately predict server heat generation and optimize HVAC efficiency using AI-powered control systems.

Strengthening Global South Presence to Achieve Global Leadership
With strong localization at its core, LG is strengthening its presence in the rapidly expanding markets of the Global South through end-to-end localized operations that encompass R&D, manufacturing, sales, and maintenance. While maintaining a strong presence in North America and Europe, the company is now accelerating its B2B expansion in emerging regions by delivering tailored solutions and strengthening its on-the-ground capabilities.

In India, LG is launching a new product development organization this year and establishing a new production line at its Sri City plant, scheduled to open in 2026. This new line will support regional demand with an annual capacity of up to 1.5 million air conditioning units.

Globally, LG is leveraging its HVAC Academy training centers to cultivate top-tier service, sales, and engineering talent, while also using these facilities as strategic hubs to support regional expansion. The company currently operates HVAC Academies in 65 locations across 43 countries and plans to expand the network to 70 locations by the end of 2025.

“HVAC demand is rising in tandem with the growing number of data centers being built worldwide,” said James Lee, president of the LG ES Company. “Leveraging decades of experience and core technological excellence, LG is committed to becoming a leading HVAC solution provider in the AI era.”

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/business/hvac/commercial-end-user/ and stay connected by following LG HVAC Solutions Philippines (@LGHVACSolutionsPH) on www.facebook.com/LGHVACSolutionsPH, and www.linkedin.com/company/lg-hvac-solution-philippines/about/, as well as LG Global (@lgphilippines) on www.facebook.com/lgphilippines, www.instagram.com/lgphilippines/, www.tiktok.com/@lgphilippines.

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Breathe Better, Live Lighter: LG’s Tips for a Cozier Home

From light decluttering to fresh air habits, LG shares small changes that can help reduce allergens and create a more relaxed space

National Allergy Day is a timely reminder of how important it is to keep our indoor spaces fresh and free from allergens. With many Filipinos spending more time at home, managing indoor air quality has never been more essential. From pollen, dust mites, and pet dander to indoor pollutants, the air we breathe can significantly affect our health, especially for those with asthma or allergies.

The good news is, it doesn’t take a full home makeover. Simple habits, like opening windows, decluttering, or using smart home tech like LG Vacuums and Air Purifiers can go a long way in helping your home feel fresher and more comfortable. Here are helpful tips to keep your air cleaner and your environment more comfortable.

Stay Consistent with Cleaning Routines

Cleaning frequently helps prevent dust buildup and keeps allergens from settling in. Whether you're a busy mom taking care of the family or living solo and handling every part of the home, the LG CordZero™ Powerful Cordless Handstick Vacuum is a big help. Its wireless design makes spot-cleaning easy, while its powerful suction and five-step filtration system help minimize dust and dirt, so your home stays fresher with less effort. Designed to be height adjustable and ergonomically balanced, it offers added comfort and flexibility, making every cleaning session easier on your body.

Let the Fresh Air In
Natural ventilation is a simple way to help reduce indoor pollutants. Try opening your windows early in the morning before starting your day or in the evening after work when the outdoor air is generally cooler and cleaner. If you live in a busy urban area, using mesh screens or air curtains can help let the breeze in while keeping dust and allergens out. It’s a refreshing way to reset your space and your mood.

Dust Smarter, Not Harder

Carpets, upholstery, and hard-to-reach areas can trap dust that may trigger allergies, so regular cleaning is essential, especially for families with young kids or allergy-prone members. A vacuum that captures fine particles and keeps them from circulating back into the air can make a real difference. The LG Automatic Dust Kompressor™ Canister Vacuum in Iron Grey works to trap most dust particles that can linger in the air and on surfaces. Its motorized plate compresses the collected dirt, so you can fit up to four times more in the bin, making cleaning less frequent and giving your whole family more reason to breathe easily.

Clear the Clutter, Clear the Air
The more items you have lying around, the more places dust and allergens can settle. Keeping your space tidy with closed storage or simple shelves makes it easier to clean and helps reduce irritants. A little decluttering goes a long way in making your home feel fresher and easier to breathe in.

Purify the Air, Especially in Closed Rooms

For enclosed spaces like your child’s bedroom, keeping the air fresh and clean is a simple way to help them sleep and breathe better. The LG 32m² PuriCare™ AeroHit Air Purifier is designed for compact areas and purifies the air 360° around you, in every direction, no matter where you place it, giving consistent, all-around air purification. It features a multi-filtration system that helps capture fine dust, odors, and other airborne particles. The system includes a pre-filter, HEPA filter, and carbon filter that work together to remove large dust particles, pollen, bacteria, viruses, and allergens. With its quiet operation, sleek design, and smart air control, LG PuriCare™ is a thoughtful choice for creating a safer, more comfortable space where your little one can rest.

While no single solution can completely eliminate allergens, small everyday steps can make a big impact on your family’s comfort and well-being. This National Allergy Day, breathe easier by creating a home that supports healthier air naturally and mindfully.

Life’s Good when your home makes you feel your best every day. Whether it's through cleaner air, easier routines, or smart tools that make everyday living feel lighter, LG is committed to helping Filipino families create healthier spaces where they can feel more at ease. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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LG launches "Radio Optimism" Campaign to spread "Life's Good" through music

LG’s New Campaign Leverages Music – the Universal Language – to Foster Deeper Connections and Expand the Life’s Good Promise in Digital Spaces

LG Electronics (LG) launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.

The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.

This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.

“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

A new global study from LG on social connection reveals that 68% of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8% experiencing none at all. Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.

According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.

The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at RadioOptimism.lg.com. More details can be found on www.lg.com/lifesgood/.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines to learn more.

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LG 2025 OLED TVs Achieve “True Visual Experience with Indoor Lighting” Certification

LG’s 2025 OLED TVs Become the First to Be Certified by TÜV Rheinland forMaintaining Perfect Black and Clarity Under Indoor Lighting

LG Electronics (LG) has announced that its latest OLED TVs* have earned the “True Visual Experience with Indoor Lighting” certification from TÜV Rheinland, a renowned German testing and certification organization. LG 2025 OLED TVs are the first to achieve this certification, showcasing their exceptional picture quality in indoor lighting environments.

TÜV Rheinland’s rigorous certification process granted LG’s latest OLED TVs a “Perfect” grade across five critical evaluation areas: blackness, vividness, perceptual contrast length, gradation and ambient contrast modulation. Tested under 500 lux lighting, equivalent to a daytime living room, the results demonstrate LG OLED TVs’ ability to maintain high visual fidelity with precise tonal accuracy and depth in various lighting conditions.

In addition to the TÜV Rheinland certification, LG OLED displays have been verified by UL Solutions for “Perfect Black” and “Perfect Color,” and confirmed by Intertek for 100 percent color fidelity and 100 percent color volume. These achievements underscore LG OLED TV’s ability to render absolute blacks and accurate colors, further solidifying their reputation for excellence in visual technology.

According to market research firm Omdia, LG has reaffirmed its leadership in the global OLED TV market. In the first quarter of 2025, LG held a dominant market share of approximately 52 percent based on shipments. Furthermore, LG became the first brand to surpass 10 million OLED TV sales in Europe as of April 2025.

“This certification highlights the distinctive capabilities of LG OLED TVs, setting them apart in the global OLED TV market,” said Jung Jae-chul, head of MS R&D Lab at the LG Media Entertainment Solution Company. “We are dedicated to advancing OLED technology to create unparalleled viewing experiences through our premium TVs in any lighting environment.”

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Rainy Season Relief: LG PuriCare™ Dehumidifier Supports Indoor Well-being

Stay dry and comfortable this rainy season with the LG PuriCare™ Dehumidifier’s 19L capacity, hygienic dehumidification, smart LG ThinQ™ control, and energy-efficient design

With scattered rains already occurring across the Philippines, the rainy season has officially begun. According to PAGASA, it was declared in the first week of June, marked by the onset of the southwest monsoon (habagat) and the increased likelihood of tropical cyclones in the weeks ahead.

When the rainy season sets in, humidity levels naturally rise, bringing noticeable changes indoors. Moisture may appear on walls and windows, and the air can feel heavier and less comfortable. This increase in humidity can affect indoor air quality and may contribute to respiratory sensitivities like asthma and allergies.

To help manage indoor humidity during the rainy season, consider using a dehumidifier like LG's PuriCare™ 19L Dehumidifier. It can significantly improve air quality and enhance overall comfort at home. With its sleek design and powerful performance, it blends seamlessly into any modern living space while operating quietly in the background.

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The LG PuriCare™ Dehumidifier quietly works in the background while you go about your daily routine, whether you’re tidying up the living room, getting a load of laundry started, or simply trying to keep the indoor air feeling light and fresh. Drying clothes indoors can be challenging during this time of year, but with the dehumidifier’s powerful 19L capacity and dual inverter compressor, it supports faster drying and helps prevent musty odors from developing.

The LG PuriCare™ Dehumidifier is designed to effectively remove excess moisture, even in larger rooms, creating a cleaner, healthier space for the whole family. Its UVnano™ technology uses ultraviolet light to eliminate 99.99% of harmful germs in just minutes, helping reduce allergens, bacteria, and other pathogens. This supports better air quality, enhances overall comfort, and even benefits skin wellness during periods of high humidity. It also helps speed up indoor laundry drying, with dedicated options for clothes and shoes, ideal for rainy-day routines.

Despite its powerful performance, it runs at a whisper-quiet 34dB, making it ideal for work, rest, or sleep. Smooth-gliding wheels and an ergonomic handle allow easy mobility, while the LG ThinQ™ app enables remote monitoring and control of humidity levels and settings, anytime, anywhere.

LG’s commitment to quality and innovation is backed by recognition from consumers. The LG PuriCare™ Dehumidifier ranks #1 in the Korea Brand Power Index for 3 years and #1 in National Customer Satisfaction since 2016, reflecting the trust and satisfaction of households across the region.

Life’s Good when your home feels fresh and comfortable, even during the rainy season. The LG PuriCare™ helps create a cleaner, healthier space for the everyday moments that matter: from laundry days to self-care breaks, to simply being ready when the kids come home. Make comfort a daily habit. Order now on www.lg.com/ph/puricare-air-care/dehumidifier/md19gqge0/ and enjoy a fresher, healthier home.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines to learn more.

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The Next Generation of LG AI TVs Is Here, Dedicated to You in Ways You’ve Never Seen Before!

Powered by the α11 AI Processor Gen2 with Affectionate Intelligence,
Redefining Next-Gen Viewing Just for You

The next evolution in home entertainment is here. Continuing its 12-year legacy of OLED innovation, LG Electronics introduces its 2025 TV lineup, packed with powerful AI, immersive displays, and smart features designed to fit your lifestyle. With next-level AI performance, intuitive controls, advanced display technology, and a refined user interface powered by enhanced processing, LG’s latest TVs deliver a major leap forward in performance, personalization, and everyday convenience.

Leading the Way in Display Technology: OLED evo and QNED evo

Marking 12 years of OLED excellence, LG continues to raise the bar in home entertainment with its 2025 OLED TV lineup. The latest LG OLED AI B5 delivers lifelike colors and richer hues for a more natural viewing experience, while the LG OLED evo AI C5 enhances brightness with its new Brightness Booster for clearer, more vibrant scenes. At the top of the range, the LG OLED evo AI G5 offers exceptional clarity and immersive visuals in a sleek, premium design—perfect for any modern space.

Pushing boundaries beyond OLED, the LG QNED evo AI impresses with Dynamic QNED Color that brings every scene to life. With a new 100” screen size option, ultra-slim design, and advanced color technology, LG’s QNED evo series redefines what’s possible for these TVs.

Smarter Performance with α-Series AI Processors
LG’s 2025 TVs are powered by the latest lineup of α-series AI processors: α11 AI Processor Gen2, α9 AI Processor Gen8, and α8 AI Processor Gen2, each designed to deliver a smarter, more immersive viewing experience. The α11 AI Processor Gen2 brings the most powerful performance for fast-paced content and premium entertainment. The α9 AI Processor Gen8 delivers incredibly clear and lifelike picture quality. The α8 AI Processor Gen2 ensures smooth and reliable everyday viewing.

With intelligent upscaling, adaptive sound, and content recommendations, LG’s AI processors help create a viewing experience that feels effortless, personal, and elevated.

A Viewing Experience Designed for You
LG’s 2025 OLED TV models learn and adapt to you. With a simple press of the AI button, the screen greets you with a personalized welcome and suggests relevant keywords based on your habits and environment. These TVs enable real-time learning, voice recognition, and accurate content recommendations that evolve over time.

The new Voice ID feature enhances personalization by instantly recognizing individual users without the need for manual profile switching. Just say, “Show me action movies,” and the TV curates content tailored to your viewing preferences. With support for user profiles, customizable Quick Cards, app prioritization, and the intuitive AI Concierge, LG’s 2025 lineup transforms the home screen into a smart, dynamic space that responds to your lifestyle.

Next-Level Picture and Sound, Powered by AI

Elevate your viewing experience with LG’s AI Picture Pro technology that maps each scene in three dimensions, fine-tuning contrast and detail for incredibly lifelike visuals. At the same time, LG’s AI Sound Pro adapts audio in real time, surrounding you with rich, immersive sound that makes every moment feel cinematic.

Remote Control, Reinvented for You

The AI Magic Remote, redesigned for your smart life, comes standard with the 2025 LG OLED lineup. The AI button has been moved front and center for easier access, replacing the previous mic button. Meanwhile, the new Home button replaces the usual Input button, providing quick access to the Home Hub for effortless management of all your connected devices.

Refreshed in design, the remote retains the familiar point, click, and scroll functions, making navigation simple and smooth. Engineered to unify your smart ecosystem, the AI Magic Remote streamlines control across all your devices.

Troubleshooting Made Easy

With LG’s built-in AI Chatbot, assistance is always at your fingertips. First introduced in 2024 and now even smarter, it can easily distinguish between content requests and technical issues. Just long-press the AI button and describe a problem such as “My TV turns on by itself,” and the system quickly scans relevant settings to provide real-time troubleshooting tips, making solutions effortless and quick.

LG’s latest OLED TVs don’t just innovate—they connect with you on a whole new level. With smart technology that adapts to your preferences, every moment at home becomes more immersive, intuitive, and truly yours. Designed to inspire optimism, these TVs help you appreciate the good in today while opening doors to tomorrow’s possibilities through meaningful, connected experiences, because life’s good when your TV feels like it knows you.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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LG Hosts 2025 HVAC Leaders’ Summit

LG showcases latest innovations, industry insights and strengthens global market

LG Electronics (LG) is hosting the LG HVAC Leaders’ Summit 2025, a series of conferences aimed at reinforcing its leadership in the heating, ventilation and air conditioning (HVAC) market. Building on the success of its inaugural event in Seoul last year, LG is expanding the summit’s reach this year, starting with Africa last May 14-16 and the Asia and India Summit last May 19-22, followed by sessions in major markets around the world, including the Middle East and Latin America.

The LG HVAC Leaders’ Summit is a key initiative in LG’s strategy to establish itself as a global HVAC thought leader. The summit also serves as a platform to deepen collaboration with LG’s global network of technical consultants, foster customer loyalty and strengthen regional partnerships through impactful engagement.

Taking place in Seoul and Busan, the Asia and India Summit is being attended by leading HVAC consultants from Vietnam, the Philippines, Australia, Thailand, Singapore, Indonesia and India. The agenda features technical seminars delivered by LG experts, along with deep dives into key topics such as carbon-neutral building policies, advanced variable refrigerant flow system technologies for sustainable building application, and specialized solutions for data centers. Participants have the opportunity to explore the latest industry trends and gain insight into LG’s next-generation HVAC innovations.

Complementing the seminars, the summit also includes best practice sessions highlighting successful implementations of LG’s HVAC solutions across Asia and India. Notable case studies include the implementation of Singapore’s Green Mark strategy and the installation of the energy saving Multi VTM i system in Southeast Asia. Additionally, attendees are visiting key reference sites, experiencing LG’s high-efficiency solutions in action across both commercial and residential settings. 

To enhance the overall experience, LG has curated a customer care program, designed to foster long-term loyalty and trust. The summit offers personalized networking opportunities, immersive cultural activities and branded engagement programs, enabling consultants to forge deeper connections with LG representatives and peers from across the region.

Following the Africa, Asia and India event, the LG HVAC Leaders’ Summit will turn its attention to other high-growth markets, hosting technicians from the Middle East in June, and Latin America in July. The summits will not only deepen engagement with local consultants but also serve as strategic platforms to introduce tailored HVAC solutions, strengthen regional partnerships and reinforce LG’s position as a global top-tier HVAC brand.

“The expanded LG HVAC Leaders’ Summit reflects our commitment to working closely together with key partners to drive growth in the global HVAC market and lay the foundations for sustainable success,” said James Lee, president of the LG ES Company. “Through continuous technological innovation and customer-focused approach, LG will keep delivering optimized HVAC solutions that ensure stable and efficient operations.”

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. To learn more, visit www.lg.com/ph and like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.

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