Celebrating 12 Years of OLED Excellence, LG Showcases “Fragments” by Isaiah Cacnio at the National Museum of Natural History

LG pays homage to the 127th Philippine Independence Day and launches the next generation of OLED and QNED TVs with Affectionate Intelligence, partnering with Isaiah Cacnio for a groundbreaking digital art exhibit that brings the nation’s rich culture, heritage, and biodiversity to life

"What Breaks, Flows" by Isaiah Cacnio, 12000 x 6000 px Digital on six (6) 55" LG OLED C5 AI TVs

LG Philippines brought together art, technology, and heritage at the National Museum of Natural History through a special partnership that exemplifies the beauty and diversity of Philippine geography and identity. The centerpiece of the event was “Fragments”, a solo art exhibition created in collaboration with Isaiah Cacnio, the first digital and motion graphics artist to be featured at the National Museum.

"Stories in Stone" by Isaiah Cacnio, 6480x2160px Digital on three (3) LG 77" OLED AI TVs

"Where Fire Begins" by Isaiah Cacnio, 6000x6000px Digital on four (4) LG OLED C5 AI TVs

This immersive exhibit harnesses cutting-edge LG OLED display technology to reinterpret the Earth’s story, shining a spotlight on the extraordinary geological and ecological richness of the Philippines. From volcanic beginnings to weathered stone and flowing water, the exhibit captures the powerful natural forces that have shaped both the physical landscape and the spirit of the Filipino people.

Digital and motion graphics artist Isaiah Cacnio during the reveal of the "Fragments" solo art exhibit with the LG OLED AI TVs at the National Museum of Natural History

Running for an entire month, the exhibit invites visitors to the Ayala Reception Hall on the second floor of the National Museum of Natural History to explore the nation's rich biological history through three captivating digital pieces: “Where Fire Begins,” “Stories in Stone,” and “What Breaks, Flows”, all brought to life by LG OLED AI TVs. These works seamlessly blend art, science, and emotion to reflect the Philippines' geological and cultural evolution. As Cacnio explains, “Even in fracture, there is flow. Even in separation, there is connection.” His work reminds us that, just as nature molds the Earth, shared history and resilience continue to shape our identity as a people.

"Fragments" exhibit brought to life by LG OLED AI TVs at the Ayala Reception Hall of the National Museum of Natural History

Cacnio also reflects on his milestone, saying, “It’s a great honor to be one of the few artists to use LG OLED for art, joining global artists like Refik Anadol, Steve Harrington, and many others.” Through LGOLEDArt.com, LG continues to support digital creators worldwide by offering OLED as a canvas for artistic expression, ushering in a new era of immersive media art. “New media and digital art are growing internationally, and I’m proud to be the first artist from the Philippines to take part in this movement,” he adds.

LG StanbyME

Following the unveiling of these innovative digital art pieces, LG reaffirmed its steady commitment to the preservation and celebration of Filipino culture through a donation of over ₱500,000 worth of display technology, ranging from TVs, including LG StanbyME units, and monitors, to the National Museum of Natural History. With the installation of LG’s latest displays, the museum now offers a more immersive and dynamic way for visitors to engage with its galleries, blending cutting-edge technology with the Philippines’ vibrant culture and natural history.

National Museum of the Philippines Director-General Mr. Jeremy Barns, CESO III and LG Philippines Managing Director Mr. Nakhyun Seong

From its initial donation at the museum’s opening in 2018 to recent support for the National Museum of Fine Arts, and now to its latest donation to the National Museum of Natural History, LG hopes to continue enriching communities by blending technology, education, and cultural appreciation. This latest effort reflects LG’s dedication to honoring the past while embracing the future, marking a milestone as the world’s No. 1 OLED TV brand for 12 consecutive years.

LG Philippines Managing Director, Mr. Nakhyun Seong shares his welcome remarks

Mr. Nakhyun Seong, Managing Director of LG Philippines, emphasized the significance of the celebration and the strong partnership between LG and the National Museum of the Philippines. He reflected on the meaningfulness of marking the 127th anniversary of Philippine Independence at the National Museum of Natural History, surrounded by the country’s rich biodiversity.

Highlighting the creative collaboration, Mr. Seong shared, “That spirit comes alive in our partnership with the very talented and young motion graphics artist, Mr. Isaiah Cacnio, whose art beautifully bridges nature, technology, art, and geology, bringing the natural world to life through digital creativity.”

Connecting the donation to LG’s milestone, he stated, “Today, we celebrate 12 years of LG as the world’s No. 1 OLED TV brand, a milestone built on innovation, passion, and trust. As a world-leading Korean brand, LG will continue to help make Filipino lives better—blending global technology with local culture, championing nation-building, and helping preserve the Philippines’ rich natural heritage and biodiversity.”

LG Philippines Product Director for Media Solutions, Mr. Yongwoo Park shares his insights on Affectionate Technology

LG’s Product Director for Media Solutions, Mr. Yongwoo Park, explained the brand’s philosophy behind its Smart Life Solutions, introducing LG’s vision of Affectionate Intelligence—AI that adapts thoughtfully and personally to human needs. “We don’t just build smart TVs. We build experiences that are warm, personal, and intuitive,” he said, noting how LG’s AI-powered OLED TVs transform everyday life into something more effortless and meaningful.

National Museum of the Philippines Director-General Mr. Jeremy Barns, CESO III, expresses appreciation for LG Philippines' meaningful donation

Director-General Jeremy Barns, CESO III of the National Museum of the Philippines, expressed deep appreciation for LG Philippines’ generous donation. He called the partnership “yet another milestone in a long-standing collaboration that has allowed us to push the boundaries of what a museum can be in the 21st century.”

LG UHD TV at the Ayala Reception Hall of the National Museum of Natural History

Barns emphasized the evolving role of museums in today’s fast-paced technological landscape, stating, “We are increasingly expected to be dynamic, engaging, and responsive, places where knowledge is not only preserved but brought vividly to life, often with the help of multimedia visuals and presentations.” He added that the donation enables the National Museum “to do more and do better in bringing our Filipino heritage, our Filipino stories, to life.”

LG TVs seamlessly integrated into the galleries of the National Museum of Natural History, enhancing exhibit experience

He also noted that these new technologies will transform the visitor experience across the museum’s network, shifting from static displays to immersive storytelling and from passive learning to active exploration. “At the core of our work here at the National Museum is the desire to connect—to bring people closer to their heritage, to foster understanding, and of course, to inspire curiosity,” Barns said. “When thoughtfully integrated, technology becomes an instrument through which these goals can be achieved more effectively and with greater reach. We are grateful to LG Philippines not only for the material support but for sharing in our belief that innovation must serve education, access, and cultural preservation. Your partnership with us affirms that the museum experience is continually enhanced and enriched by the tools and technologies of our time.” The donation will expand the museum’s ability to deliver public programs that are more inclusive, engaging, and meaningful to a broader audience.

During the program, LG Philippines Product Manager for TV, Natasha Morano, and LG Philippines Marketing Communications Manager, AG Constantino, introduced the innovative features of the new LG AI TVs. Natasha highlighted the AI Magic Remote’s voice-responsive technology, explaining how users are greeted with a personalized welcome message and that the TV recognizes individual voices, eliminating the need to manually switch profiles. AG emphasized customization, noting users can rearrange apps for a fully personalized home screen with tailored content recommendations.

LG Philippines Product Manager for TV, Ms. Natasha Morano, presents the latest lineup and features of the Next Generation LG AI TVs

LG Philippines Marketing Communications Manager, AG Constantino, presents the exciting features of the Next Generation LG AI TVs

Together, they showcased how LG OLED and QNED TVs deliver more than stunning visuals—“Every frame tells a story, every color sings, and every moment comes alive, bringing the future of entertainment into your home.”

(Front L-R): National Museum of the Philippines Deputy Director-General for Museums, Mr. Jorell Legaspi; National Museum Director-General Mr. Jeremy Barns, CESO III; LG Philippines Managing Director, Mr. Nakhyun Seong; Motion Graphics Artist Isaiah Cacnio; LG Philippines Product Director for Media Solutions, Mr. Yongwoo Park
(Back L-R): Celebrity and host, Robi Domingo; Professional basketball player and Batang Gilas coach, LA Tenorio; LG Philippines Product Manager for TV, Ms. Natasha Morano; Actress and filmmaker, Bela Padilla; Athele, Mika Reyes; LG Philippines Marketing Communications Manager, AG Constantino

Robi Domingo with "What Breaks, Flows" by Isaiah Cacnio on LG 55" OLED C5 AI TVs

TV host and an avid LG user Robi Domingo revealed how the new LG OLED G5 has enhanced his home experience. “At home, my LG OLED G5 TV has been with me through binge-watching weekends and bonding moments with my wife. The AI Picture Pro is amazing, it makes every frame sharp and bright,” he shared. Powered by AI Super Upscaling, Object Enhancer, and Dynamic Tone Mapping, AI Picture Pro brings out stunning clarity and lifelike detail in every scene, making each viewing experience feel more immersive than ever.

Bela Padilla with "Where Fire Begins" by Isaiah Cacnio on LG 65" OLED C5 AI TVs

Actress and filmmaker Bela Padilla highlighted the LG OLED C5’s immersive display technology, saying, “I play Hogwarts Legacy, Little Big Planet, and God of War, and the graphics let me see every detail and texture with smooth, lag-free gameplay. With Perfect Color technology, you get 100% Color Volume and Color Fidelity.” For gamers like Bela, the LG OLED C5 delivers a serious competitive edge with G-Sync compatibility, 144Hz Variable Refresh Rate (VRR), ultra-fast 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification—ensuring smooth, blur-free visuals perfect for high-performance gaming.

Mika Reyes with "Stories in Stone" by Isaiah Cacnio on LG 77" OLED G5 AI TVs

Volleyball star and content creator Mika Reyes spoke of the convenience of the LG OLED B5’s AI Magic Remote and lauded its ‘Multi View’ feature, which allows simultaneous streaming and multitasking on the big screen.

LA Tenorio with the LG 100" QNED TV

Professional basketball player and Team Philippines Gilas Youth coach LA Tenorio shared how the LG QNED TV has become an essential tool during his strategic game review sessions. "Watching the replays on the big 100-inch screen, it really helps when I’m reviewing even the smallest movements or gaps in defense. The clarity and motion smoothness make it feel like you’re right there on the court," he shared. "With the 120Hz refresh rate, every fast play, every quick pass is so smooth and clear. It’s perfect for someone like me who needs to study the game closely."

LG Philippines Head of Corporate Marketing, Ms. Mayan Salapantan, highlights the message of "Life's Good" and optimism

Closing the program, LG Philippines Head of Corporate Marketing, Ms. Mayan Salapantan, emphasized the significance of the donation and LG’s mission. “By integrating LG OLED TVs, where cutting-edge technology meets timeless artistry, we create immersive experiences that connect people to our nation’s cultural treasures. With LG, you’re connected to a world of vibrant colors, positivity, and optimism.”

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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Father's Day gift ideas from the LG Online Brand Store

Father, Dad, Daddy, Papa, Pops. These are just some names we use to refer to one of the first men to come into our lives. For some, he’s nothing short of being one’s very own superman. Providing love, support, guidance, and whatever else we need or may even want.

This Father’s Day, why not take the opportunity to celebrate him by gifting him his newest man cave or me-time essential among some of the latest LG xboom, TV, air care, microwave, and monitor products? Snag them with exclusive discounts of up to 42% off at the LG Online Brand Shop’s Father’s Day Treat from June 14 to 20. As an added benefit, lg.com/ph now delivers to more areas in Luzon, beyond the Greater Manila Area.

Here are details of some of the benefits when you purchase from the LG Online Brand Shop:

• Free delivery within 3-5 business days across the Greater Manila Area, Bulacan, Cavite, Laguna and Rizal
• Free delivery 10-15 business days to Batangas, Bataan, Benguet, La Union, Pampanga, Pangasinan, Tarlac, and Zambales
• Free installation on select products
• Php 500 Welcome Coupon on your first purchase
• 0% Installment options for 3 months

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Learn more about LG’s Father’s Day Treat and other promotions here: https://www.lg.com/ph/promotions/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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Tailored for Filipino Living: Ice On Demand with LG’s Auto Ice Maker

All-day Ice from LG’s Auto Ice Maker built into its latest refrigerators—perfect for beating the tropical heat

To make summer cooler, nothing beats a steady supply of ice for your daily cold brew, a refreshing fruit shake, or surprise guests dropping by for a drink. With PAGASA reporting a soaring heat index, staying cool isn’t just about enjoying a refreshing breeze but also keeping yourself properly hydrated and refreshed. When the heat calls for something more indulgent, ice quickly becomes essential.

That’s where LG’s Auto Ice Maker, found in all of LG’s latest refrigerators launched last March 2025, makes all the difference—delivering effortless convenience and a cool refresh whenever you need it. With its smart design and intuitive cooling technology, it takes the hassle out of ice-making, so you’re always ready to chill, entertain, and enjoy.

@lgphilippines

Summer is here, and manually making ice using ice trays is inconvenient and time-consuming. Is there a way to make ice-making easier? #LifesGood #ASKLG

♬ original sound - LG Philippines

Ice When You Need It—Automatically
The Auto Ice Maker keeps things simple, just add water, and it gets to work to make sure there’s always plenty to go around. Whether you're prepping an iced Caramel Latte from Chingu Café for that extra boost, or a sweet bowl of saba con yelo when you feel like cooling down after errands, this feature makes sure you’re never out of ice.

Smart Storage, Seamless Access
LG’s Auto Ice Maker is designed for easy access and space efficiency. It produces and stores ice in a dedicated compartment with a convenient pull-out tray, so you can easily scoop out ice without getting in the way of your frozen goods. So even when the craving hits, whether it’s a fruity hwachae on a hot day, or a refreshing tropical glass of Locally Dalandan, you can scoop and go, with no need to dig or rearrange.

Reliable Performance, Season After Season
The Express Freeze technology uses rapid cooling to make ice faster automatically. It helps ice form quickly by circulating cold air evenly inside the freezer, so your ice supply refills faster without any extra effort. This means you won’t have to wait long to get more ice—even when making your favorite refreshments like samalamig or a creamy, fizzy treat with Milkis Cream Soda.

With LG’s Auto Ice Maker, just open the freezer, scoop the ice, and enjoy a refreshing drink anytime. Imagine having that kind of cool convenience built right into your home—smart, seamless, and made for everyday living. From your go-to coolers to your favorite iced treats, chill satisfaction is always within reach—because Life’s Good when ice is always ready.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on Facebook, Instagram, and TikTok.

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Beyond Machines: The Human Touch Behind LG’s Laundry Business Success Stories

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, and Mr. Leo Estallo, President & CEO of One Rockford Enterprises with LG and One Rockford Teams

Running a successful laundry business goes beyond delivering clean clothes—it’s about building trust and delivering consistent, high-quality service. For Leo Estallo, President & CEO of One Rockford Enterprises and Vice President of the United Philippine Laundry Association (UPLA), every laundry shop they help establish is designed to meet both the practical demands of customers and the realities of day-to-day operations. Backed by LG Commercial Laundry Machines, known for their durability and efficiency, his team ensures entrepreneurs are equipped with reliable technology and long-term support. With over 22 years of engineering experience and more than 9 years managing 6 of his own Spin-Off Express Laundry branches in Parañaque, San Pedro, Biñan, Southwoods, Carmona, and Antipolo, Leo has become a key figure in raising laundry standards.

Leo Estallo, President & CEO of One Rockford Enterprises

Redefining Laundry: Creating Meaningful Customer Experiences Beyond Clean Clothes
Leo observes a broader trend in how laundromats are redefining customer experience. “We see laundromats evolve into lifestyle hubs. Some newer concepts are blending laundry with cafés, coworking spots, and even pet wash stations. It’s no longer just a chore stop, it’s a full experience. Customers stay longer, spend more, and actually enjoy being there.” While laundry may seem like a straightforward utility, he believes the best businesses are those that create meaningful customer interactions. “One of the best parts of owning a laundry business is the little community that forms over time. You start recognizing familiar faces, sharing stories while waiting on spin cycles, even offering life tips over fabric softener choices. It’s unexpectedly social, and we love being part of that.” This shows how Leo is confident that great service comes from blending personal connections with seamless operations.

Spin-Off Express Laundry, Carmona Branch

Technology also plays a critical role in shaping tomorrow’s laundry businesses. “Tech integration is also changing the game. App-based booking, payment systems, remote monitoring, and machine usage analytics are all becoming the norm. For future business owners, that means planning for smart operations from day one.” The laundry business is evolving, and the market’s future is something to watch closely. “Aside from the move to bigger-capacity machines, which is all about handling bulk loads, comforters, and even light commercial laundry, there’s a real push toward premium services,” he notes. “One standout is steam cleaning, especially for delicates like silk, wool, and even designer pieces. It’s a smart pivot for shop owners looking to attract a more discerning crowd. People want care, not just clean.”

Why Customer Satisfaction Starts with Reliable Technology
For Leo, customer satisfaction goes beyond product delivery—it involves anticipating needs and delivering consistent after-sales support. “We’ve been hearing a lot of great reviews from our customers about the LG machines we offer and honestly, it’s always a great feeling. They love how easy the machines are to use and how they just work—efficient, reliable, and always delivering top-notch results.

LG Styler

“What really stands out for them is the smart features and how energy-efficient the units are, which makes a big difference in their daily operations.” He further emphasizes the value of responsive service and long-term partnership. “And when it comes to after-sales support, they know they can count on us. Quick responses, dependable service—that kind of trust goes a long way, and it’s something we’re proud to keep building.”

Resilience in Action: Overcoming Challenges with Quality Technology
Leo recalls one of the most defining moments in his company’s journey: a super typhoon in 2020 that severely affected a client’s laundry shop. “It was back in 2020 when a super typhoon unleashed devastating floods, submerging one of our valued customer's laundry shops under nearly 5 meters of water,” he shares. “The aftermath left their machines heavily damaged, and the fear of permanent shutdown loomed.”

Rather than viewing the situation as a loss, Leo and his team approached it as an opportunity to demonstrate the strength of their customer support and the resilience of the LG Commercial Washers. “But through expert assessment and careful evaluation, we were able to recover, repair, and revive their flooded machines, bringing them back to optimal working condition with only minimal parts replacement,” he continues. “This not only saved our client from the high cost of purchasing new equipment but also reinforced one undeniable truth—that LG machines are built to endure. Quality that withstands even the toughest challenges.”

LG Commercial Washing Machines installed for business-ready performance

A strong foundation—built on quality technology, responsive service, and genuine customer care—can weather any storm. Leo ensures his business stays resilient and continues to deliver top-notch customer satisfaction by making LG Commercial Laundry a key part of his operations. “LG Commercial Washers are a solid choice. I’ve seen firsthand how they boost efficiency, save on utilities, and still deliver top-tier cleanliness.” His experience stands as proof that with the right partner like LG, laundry businesses can stay resilient, efficient, and built for long-term success. “For anyone starting a laundry business or looking to upgrade, it’s the kind of investment that pays off long-term.”

Life’s Good in the Laundry Business: Empowering Success through Trust
For those exploring opportunities in the laundry industry, Estallo offers sound advice drawn from years of experience in the field. “Don’t just sell clean clothes, build trust,” he says. “Machines, detergents, and services are a given, but what really keeps customers coming back is consistency, reliability, and that personal touch.” He believes that every successful venture begins with a well-thought-out plan. “Start with a clear plan, invest in quality equipment and training, but more importantly, know your market, listen to your customers, and treat their laundry like it’s your own.” The laundry business isn’t just about washers and dryers—it’s about being part of someone’s daily routine and making it a little easier. “That’s where the magic—and the growth—happens.”

Spin-Off Express Laundry supports the next generation of laundromat owners

Life’s Good reflects the deeper meaning that Leo finds in his everyday work. Life’s Good when there’s purpose behind the grind, when resilience carries you through challenges, and when the value you create isn’t just for today, but for the long run.

“For me, it’s not just about profits or milestones,” he shares. “It’s about waking up every day knowing I get to build something meaningful—with people I trust, for clients I believe in.” It’s a perspective shaped by experience: the quiet wins of seeing a team member thrive, hearing a simple ‘thank you’ from a client, or watching a new idea finally take off. While the journey isn’t always smooth, Leo finds fuel even in the tough moments. “Life’s Good’ means doing work that excites me, creating value, and still having time to enjoy slow mornings with my coffee and family.” It’s a mindset that guides One Rockford Enterprises “When you genuinely care about people’s journey, growth becomes a natural outcome—and so does lasting trust.”

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

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Life’s Good for Moms: Meaningful Moments, Made Easy

From memories to me-time, celebrate Mother’s Day the way she wants to

Whether you’re a mom, lola, tita, or a single mom doing it all, you deserve to celebrate and be celebrated this Mother’s Day. This special day always falls on the second Sunday of May, so establishments are guaranteed to be booked and busy. If you’re one of the many moms who just want to rest on this special weekend and avoid crowds, why not spend it at home?

Moments That Matter: Reliving the Past and Creating New Memories
If you’re looking to feel nostalgic, watching old baby videos and cherished family moments on a bigger screen, such as LG’s UHD TV, brings back the feels and memories to life. But beyond reminiscing, it's about living in the moment—whether it’s watching with loved ones or letting little ones peacefully drift to sleep with their favorite lullabies through speakers such as the LG xboom Go. Every moment, from memory to melody, becomes a treasured experience.

Embrace Your Playful Side: Celebrate with Fun and Freedom
Mom, staying in doesn’t have to mean lying in bed all day. While there is absolutely nothing wrong with that, you can also choose to direct your energy towards activities such as belting out your favorite karaoke hits with the LG xboom RNC5, or upping your excitement through your favorite films on the LG QNED TV. Letting loose with every note and every scene can bring back joy and excitement, turning me-time into something truly special. Singing or streaming, it’s just one other way to unwind and enjoy your special day.

Relax and Recharge: A Well-Deserved Retreat for Mom
Being a mom isn’t always going to be stress-free. Many moms go through countless sleepless nights! With the LG Non-Inverter Aircon providing a cool, soothing breeze and the LG PuriCare Air Purifier ensuring clean, fresh air, the space transforms into a haven of comfort to help you truly relax and recharge each night. Whether lounging in bed, catching up on rest, or simply enjoying a peaceful pause, having the right air conditioner and quality can help you unwind in the evening and feel restored by the morning.

Turning Everyday Moments into Meaningful Family Bonds
One of the best ways to celebrate Mother’s Day is for mom to not have to do chores. Turn an ordinary cleaning day into a lighthearted, shared experience with teaching your kids to help out and use the LG Top Load Washer and LG Canister Vacuum. With everyone pitching in and moments turning into memories, it’s not just about tidying up—it’s learning to celebrate mom for all the things she does that we sometimes forget to thank her for.

Life’s Good when you celebrate in a way that feels true—whether it’s sharing laughs with family, enjoying quiet moments, or simply doing what brings joy. The best celebration isn’t about grand gestures, but about feeling supported and happy right where you are. With LG, every moment becomes part of a meaningful Mother’s Day, because Life’s Good when comfort, love, and ease fill the space, turning the everyday into something special.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. To learn more, visit www.lg.com/ph and like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.

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LG Philippines Inaugurates New HQ at Arcovia City

(From L-R) Megaworld First Vice President, Mr. Roland Tiongson, Pasig Police Station Chief, Col. Hendrix Mangaldan, LG Asia Regional CEO, Mr. Jaesung Kim, LG Philippines Managing Director, Mr. Nakhyun Seong, LG Philippines CFO, Mr. Hongsuk Chang

LG Electronics Philippines officially inaugurated its new office at the 15th and 16th floors of One Paseo building last April 22, 2025 in Arcovia City, Pasig, after over 35 years into local operations from its first office in Brgy. Maybunga, Pasig. Over the years, LG has been at the forefront of bringing innovation and cutting-edge technology to Filipino homes and businesses. The new office represents not only a fresh start but a continued commitment to excellence, ensuring that LG remains a leader in the industry while providing a better work environment for both its employees and partners.

Life’s Good caravan parked outside their new office in Arcovia, offering a warm welcome and a peek at LG’s latest innovations

The new office in Arcovia City includes open-concept workspaces to promote collaboration and creativity, as well as modern tools and technologies to support productivity and employee well-being. The office houses a showroom where employees and visitors can explore the latest LG products and technologies, a spacious auditorium optimized for presentations, seminars, and events, as well as a well-appointed cafeteria that offers a relaxing space for employees to enjoy meals and unwind.

LG Philippines team proudly presenting their spacious Arcovia office lobby

LG employees also get to enjoy floor length windows, providing employees with a 360° view of the city and nearby mountain ranges. In designing an office with the employee’s well-being in mind, LG hopes to set an example in staying true to its brand promise as a Smart Life Solutions company: that Life’s Good, right from its new home.

The day was filled with activities for LG’s employees, which included a photobooth,and a pouch customization booth where they designed personalized canvas pouches as souvenirs. LG’s new neighbors also enjoyed a supply of free drinks found in LG refrigerators that were stationed at One Paseo’s lobby, provided by LG’s brand partners — Locally, Milkis, and Chingu Cafe.

Ending the day on a high was LG’s collaboration with the 107.5 Wish Bus, which made a special stop right outside the new office for LG and their new neighbors in Arcovia City. Special performances were made by artists Earl Generao and Arra San Agustin for the crowd to enjoy. The event was a perfect blend of entertainment and community spirit, making it a memorable part of the day.

Wish Bus dropped by Arcovia City, sharing optimism and the Life’s Good message to nearby offices

The event was attended by LG Philippines Managing Director Nakhyun Seong, CFO Hongsuk Chang, and LG’s Regional CEO for Asia Pacific Jaesung Kim, who joined employees and partners in celebrating this milestone. “LG Philippines has called its previous office 'home' for over 35 years, and it was the employees, as well as their dedication and hard work, that truly made it special,” said Nakhyun Seong, Managing Director of LG Philippines. “This new space not only aligns with LG’s global reputation for innovation and Smart Life Solutions.” Mr. Nakhyun Seong continued.

LG Philippines Managing Director, Mr. Nakhyun Seong, acknowledging the team’s dedication while emphasizing the new office’s role in advancing technology for the benefit of the Filipino people

“It also honors our past while inspiring continuous innovation that benefits LG’s local employees. As a company committed to making a positive impact and creating lasting value, we also aim to empower our employees to leverage advanced Korean technology to ultimately support the growth and development of the Filipino people, contribute to the country’s progress, and make ‘Life’s Good’ a reality for our customers, shaping a brighter future for all.”

LG Philippines Team in front of their new office at Arcovia City

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Ready to Launch Your Own Laundry Business? With LG Commercial Washers, You'll Have the Power to Start Strong

With the growing demand for quick and convenient services, laundromats have become a popular choice for busy individuals in both urban and rural areas. Limited space in homes, along with the increasing need for accessible laundry solutions, has led more people to rely on self-service laundromats for efficient laundry options that fit their fast-paced lifestyles. To meet this demand, entrepreneurs like Joy Gadrinab of Skilcraft Sales Corporation turn to LG Commercial Washers, known for their durability, efficiency, and smart technology, helping laundromat owners stay ahead.

Joy Gadrinab, Founder of Skilcraft Sales Corp.

As one of the pioneers in self-service laundromats in Mindanao, Joy shares how LG Commercial Washers have played a crucial role in her business’s growth. From overcoming initial challenges to expanding her operations, she credits LG for its reliability and performance in supporting her long-term success. As the founder of Skilcraft Sales Corporation, Joy leveraged her background as a Chemical Engineer and her experience in industrial maintenance to diversify into selling LG Commercial Laundry Machines. Her technical expertise and entrepreneurial spirit have been key in driving the success of her laundromat business.

Every business journey begins with a challenge. And for Joy, launching Splash Coinwash Laundry under Skilcraft Sales Corp. was no exception. What started as a simple observation turned into a thriving business opportunity just by filling a gap in the market. “We started Splash Coinwash Laundry because there were no laundromats in our area, especially the self-service kind of laundromats, only traditional laundromats,” she shared. Recognizing the potential, she and her team took a leap of faith. “We saw an opportunity and became the first to introduce LG Commercial Laundry Machines in our area. It was even coin-operated at the time.”

Laundry Lounge, Iligan City

“Our main setback was our startup capital,” Joy admitted. But instead of letting it hold them back, they took a smart, strategic approach. “We overcame this setback by starting with 2 sets of machines and slowly reinvesting our income to add more sets of machines until we managed to open more branches.” Through patience, perseverance, and a clear vision, what started as a small operation steadily grew into a thriving business. Today, all Splash Coinwash branches have been renamed to Laundry Lounge, with 6 fully operational lounges in Cagayan de Oro City, Opol, El Salvador City, Iligan City, Talisay City, and Cebu City. A 7th branch is nearly finished in Tres de Abril, Cebu, while expansion continues with upcoming lounges in Surigao City, Pagadian City, and Lapu-Lapu City.

Joy believes that starting a laundry business offers great potential for growth and income. “We chose to open a laundry business, because we felt that it was very profitable and very easy to manage. We have always wanted to start the laundry business, and up until now we are still enjoying the business and our benefits. We are also lucky to become LG Commercial Laundry dealers,” she shared.

Why LG Commercial Washers?
From the beginning, Joy and her team knew they needed reliable, high-quality machines to ensure long-term success. “We have always thought of LG as the best value brand at the time, and we have always seen LG as the superior brand when it comes to quality.”

LG Giant Max

Their confidence in LG has only grown stronger over the years. “The durability of LG has stood the test of time in our laundromats for over a decade. In fact, the original machines we had when we started our laundromats are still in good condition until now.”

LG Giant C Washer

Beyond durability, LG machines have helped maintain high laundry standards while also streamlining operations. “Not only is the quality of the machines themselves good, but the quality of the laundry is very high. Our customers have been with us for years, and we are very happy that these customers are also enjoying the benefits of our newer machines: The LG Onyx C Max Models,” Joy shared. “These new machines are also easier for us to monitor, due to the new smart solution features these machines bring.”

Advice for Aspiring Laundry Business Owners
For those looking to start their own laundromat business, Joy emphasizes the importance of investing in the right machines. “The best advice we can give to any aspiring laundry shop owner is that the machines are your business partner.”

Laundry Business Seminar at Laundry Lounge Carmen, Cagayan de Oro City

“They do your service, and they satisfy the needs of your customers; and finally, the machines are the foundation of your business; so you have to treat these machines well,” Joy emphasized. She believes choosing a proven, high-quality brand makes all the difference—one that can support long-term success. “So you have to choose the brand that has stood the test of time. This is why we trust LG.”

Building a Future with LG
With multiple branches and years of experience, Laundry Lounge continues to thrive, proving that the right equipment plays a key role in long-term success. Joy remains confident in the brand that has supported their journey from the start. “So you have to choose the brand that has stood the test of time. This is why we trust LG.”

Laundry Lounge, Carmen, Cagayan de Oro City

LG's durability, innovation, and commitment to quality have been integral to the success and growth of Laundry Lounge—proving that the right equipment can truly make a difference, because Life’s Good when your business thrives with a brand you trust.

As more people seek convenient laundry services, entrepreneurs across the country are turning to LG to build future-ready laundromats. With reliable performance and innovative features, LG provides a solid foundation for businesses to grow.

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

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