Manila Meets the Experiential Architect: LG xboom by will.i.am Powers the Future of Sound in AI-Powered Design

Where pop culture meets technology, nine-time Grammy winner and creative visionary will.i.am brings his design genius to the newest LG xboom line, delivering an immersive, AI-powered xbooming experience that redefines the future of sound.

LG Philippines Product Director for Media Solutions Mr. Yongwoo Park with LG Experiential Architect will.i.am

Global music icon and tech innovator will.i.am touched down in Manila to share the story behind his groundbreaking collaboration with LG Electronics. The result: LG xboom by will.i.am, an AI-powered speaker lineup crafted with bold creativity and cutting-edge sound technology, designed by will.i.am himself as the brand’s Experiential Architect.

The exclusive press conference in Manila was a cultural milestone, not just for tech and music enthusiasts, but for anyone passionate about creativity and innovation. will.i.am energized the room as he shared the vision behind the partnership, blending pop culture, AI, and groundbreaking design into a speaker experience that goes beyond playing music to creating moments that truly connect and inspire.

Known globally as both a music icon and boundary-pushing innovator, William Adams, better known as will.i.am, has spent his career at the crossroads of sound, style, and technology. A nine-time Grammy Award winner, he’s not only shaped pop music but also founded cutting-edge platforms like the AI-driven RAiDiO, cementing his place as a creative force in both the music and tech industries. His role as Experiential Architect for the LG xboom lineup reflects a natural evolution, blending high design, immersive sound, and AI intelligence to redefine how people experience music in everyday life.

LG Philippines Product Director for Media Solutions, Mr. Yongwoo Park, recognized the value of merging artistry with technology. “We are honored to welcome a global icon, an individual who has made an extraordinary impact not only in music but also in advocacy, championing access to creative and technological education for underserved students in Los Angeles,” he said. He explained that will.i.am’s role as Experiential Architect brought a unique creative influence to the development of the LG xboom AI, ensuring each detail was designed to deliver refined sound and immersive experiences. He further added, “This partnership embodies LG’s mission to create innovations that go beyond functionality, inspiring people to live, create, and connect in meaningful ways.”

The collaboration between LG and will.i.am began organically, sparked by mutual admiration and a shared passion for innovation. Having developed his own tech products since 2015, will.i.am was already deeply embedded in the world of consumer electronics. “About a year and a half ago, LG approached me with the idea of collaborating on a line of speakers. Honestly, I was blown away, LG is one of the best consumer electronics companies in the world. I’ve always been a fan.”

As a longtime LG customer, proudly using entertainment and appliances in his home — will.i.am described the moment as surreal. “It made perfect sense,” he recalled, reflecting on how naturally the partnership aligned with his lifestyle and design philosophy. The timing felt right, and the collaboration felt personal. "I use LG products in my own home, the TVs, the washer and dryer, the fridge, all of it. So when they walked into my studio and said they wanted to work together, I even called my mom to tell her, and she was just as excited. I’ve always had a deep love for Korea and have collaborated with amazing artists like CL, the queen of K-pop.” he added. "So the idea of working closely with a Korean brand like LG on a project that merges tech, sound, and design was something I couldn’t pass up. I’m truly over the moon about it.”

The LG xboom AI by will.i.am lineup features the Stage 301, Bounce, Grab, and Buds. Designed for outdoor adventures, the xboom Grab and Bounce are built to withstand water, sand, and the unpredictable conditions of everyday life. To demonstrate their durability, LG showcased the speakers fully submerged in water and partially buried in sand—yet the music never stopped. Their lightweight, portable builds make them easy to bring anywhere.

Each product was showcased through an interactive display, allowing guests to experience firsthand how the xboom lineup fits a variety of lifestyles. Actors John Prats and Isabel Oli-Prats explored the range and shared their appreciation for the products’ impressive quality and thoughtful design.

The xboom Stage 301 stood out with its room-filling sound and karaoke-ready mic controls, earning high praise from singer Mix Fenix for its powerful, performance-level audio. The compact xboom Bounce delivered dynamic sound powered by dual passive radiators. Ideal for those constantly on the move, the xboom Grab features a sleek, tube-shaped design that’s easy to carry, while the xboom Buds offer clear, immersive sound with advanced noise cancellation—perfect for commuting, travel, or everyday use.

As the Experiential Architect behind the LG xboom AI line, will.i.am didn’t just lend his name, he shaped the entire sensory journey. From the unboxing to the first sound, every element was designed with intention. ”I pay attention to so many details, what’s the experience? What’s the box fabric? Can you feel the ink on the print?” he explained during a development session. His influence extended far beyond aesthetics. He worked closely with LG’s engineering and design teams to fine-tune the sound profile of the entire xboom family, ensuring consistency in EQ, balance in bass, and harmony across products. “What key should all the sounds be in?” he asked. “The xboom powers on in the key of G — because it’s LG: lower G.” Even the smallest interaction mattered. From the tone that plays when the speaker pairs, to how different units connect sonically in a shared space, will.i.am approached the product line like a composer orchestrating a multisensory performance. “The experience is everything — from the first touch to the first sound,” he said. “There has to be a cohesive experience throughout.”

Adding a homegrown spark to the event, Filipino actors, TV personalities, and content creators Denise Laurel and Eric “Eruption” Tai joined as special guests, bringing their trademark energy, charisma, and proudly local perspective to the experience.

As part of the interactive segment, Denise posed a thoughtful question to will.i.am about how his collaboration with LG might influence the next generation of musicians and creators. “The only product out of the four that’s really built for musicians is the xboom Stage — and it’s my favorite,” will.i.am shared. “It has an aux jack, so if you’re making beats or singing on the go, this is studio quality. I use it when I’m working on music in the studio, and even as a sound reference when I travel.”

With her own performance background and connection to Filipino music culture, Denise highlighted how products like the xboom Stage go beyond professional use, becoming a staple of everyday life and celebration. “You don’t need to be a musician to appreciate Stage,” she said. “We all have karaoke parties, especially during the ‘ber months’ here in the Philippines. And this is perfect for that — it’s portable, powerful, and brings people together.”

The connection between high-quality audio and Filipino cultural life became even clearer when Eric “Eruption” Tai leaned into the deeper impact of sound, reflecting on how music lives at the heart of every Filipino celebration, gathering, and generation. His prompt gave will.i.am space to open up about how premium sound technology, like LG xboom AI, can bridge people across time, space, and culture. will.i.am responded with thoughtfulness and depth. “Music is like the connecting tissue for everyone,” he said. “When you’re going through something, the right song helps you feel it, process it — maybe even heal. And when the sound is clean and clear, there’s nothing in the way. No distractions. Just you and the message.”

After an afternoon full of sharp wit, unexpected insights, and electric energy, will.i.am left the crowd, and the media, completely captivated. With humor, honesty, and effortless storytelling, he turned a tech launch into something far more personal, showing just how deeply he connects innovation with human experience.

When asked how high-quality audio like LG xboom AI can bring people together across generations and cultures, he didn’t miss a beat. “Music is like the connecting tissue for everyone,” he said. “When you’re going through something, the right song helps you feel it, process it, maybe even heal. And when the sound is clean and clear, there’s nothing in the way. No distractions. Just you and the message.”

He emphasized that great audio isn’t just about volume or bass, it’s about clarity, emotion, and access. Whether it's hearing a song that changed your life, a podcast that challenges your thinking, or an audiobook that moves you forward, sound is one of the most powerful tools for connection. “You could listen on your phone speaker... or you could XBOOM it,” he laughed. “Yeah, XBOOM that.”

But will.i.am didn’t stop there. In true form, he turned the spotlight toward the Philippines as a global creative force. “Now’s the time for dreamers to dream the biggest dreams imaginable and that includes the Philippines becoming a superpower. Filipinos are talented beyond talent. Engineers, singers, doctors, dancers, all of it. Filipinos are freaking awesome.” he said.

LG reaffirmed its mission to empower music and listeners with products that go beyond sound, delivering connection, culture, and creativity. With will.i.am’s forward-thinking vision shaping the xboom AI line, LG continues to show how music can inspire, connect, and amplify life’s most memorable celebrations.

Life’s Good when technology goes beyond innovation and creates times that truly matter. With the LG xboom AI by will.i.am, music becomes more than just sound, it becomes a movement. At the end of the day, life isn’t just about the latest technology, but about the lasting impact it leaves and the joy it brings to everyday living. Learn more at https://www.lg.com/ph/audio/xboom and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and Tiktok.

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LG Laundry Love assists flood-affected families in Pangasinan

Supporting families in Dagupan, Pangasinan after the recent flood, LG Philippines’ Laundry Love, in partnership with Breeze and Addessa, offers free laundry services

Clean clothes and lighter hearts filled Barangay Malued in Dagupan City, Pangasinan, a community recently affected by recent storms and severe flooding, as LG Philippines brought its “Laundry Love” initiative to the area from August 13 to 15. Thanks to the generous support of Breeze, which donated 900 detergent sachets, and in partnership with Addessa Dagupan City, the three-day effort served 135 residents. With access to multiple LG washers and dryers, families were able to ease the weight of laundry as they managed to rebuild after the floods.

For years, LG Laundry Love has been a steady source of support for communities in need, especially those hit by typhoons and natural calamities. In 2023, the initiative brought relief to families in La Union, Pangasinan, and Zambales, followed by Marikina and Cainta in 2024. This year, the program continues its mission across the country, bringing not just free laundry services but also the power of LG washing machines, built to handle heavy loads with ease, to lighten the burden for families.

“As part of LG’s ongoing commitment to CSR and community service, Laundry Love goes beyond providing free laundry, it’s also about making families feel seen, cared for, and bringing a sense of ease and warmth in simple but meaningful ways,” said LG Philippines Managing Director, Mr. Nakhyun Seong. “We are truly grateful to our partners, Breeze and Addessa, for helping make this initiative possible. Seeing the relief of families affected by the recent floods in Dagupan reminds us why giving back matters so deeply, and we hope that through small acts like this, we can support communities in rebuilding and standing strong once again.”

The Laundry Love program reflected LG’s mission to strengthen communities through innovation and service, showing how small, everyday actions like making clean laundry accessible can bring a big change to people’s lives. Residents expressed their gratitude, sharing how it helped them cope with the challenges brought by the recent floods, where what might seem like a simple task of washing clothes echoed into a small but significant step toward starting again, thanks to LG’s assistance. By combining innovation and community service, LG remains committed to its vision of making life better for Filipino families, proving that Life’s Good when we come together to stand by one another, one small act at a time.

Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram andTiktok.

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Rainy Days Just Got Easier with LG-Powered Laundromats

Life’s Good with LG Giant and Titan Max making every laundromat trip a fast, fresh, and easy rainy day solution

Piles of clothes and drying laundry indoors can be quite a challenge especially during the rainy season. For families, it can quickly become an overwhelming chore, one that’s even harder to manage when the heat of the sun is barely felt. With limited drying space at home and a mountain of clothes to wash, the task becomes exhausting. That’s why more and more households are turning to laundromats as a practical, time-saving solution during the wet season.

Laundromats offer the convenience of professional-grade equipment that gets the job done faster and better. Unlike doing laundry at home, washing clothes can stretch all day during the rainy season. Even better if the laundromat is equipped with LG Commercial Washing Machines, which turn dreaded laundry days into an efficient and stress-free experience, especially for families busy with school, work, and everything in between.

LG’s commercial washing machines are built for exactly this kind of demand. The LG Giant Max handles up to 10 kilograms of laundry, while the LG Titan Max takes on 15 kilograms, perfect for families who go through loads of clothes each week. Equipped with LG’s Inverter Direct Drive motor, which is directly connected to the drum, these machines are exceptionally durable and reliable, especially during the busy laundry season. They can withstand the weight of multiple heavy loads and the constant use from a line of customers walking in with large laundry baskets all day. With the large-capacity LG washers and dryers, families no longer need to split their laundry into several cycles or wait hours for clothes to dry indoors. These powerful machines can handle large volumes of laundry in one go, making it possible to wash everything from everyday wear to heavy towels, bedsheets, and even bulky jackets in a single trip.

These 10KG Standard Capacity Frontload Washer and 15KG Large Capacity Frontload Washer offer size and smart cleaning power. The Twin Spray technology rinses clothes continuously while spinning, which means faster wash times and cleaner clothes. And with the Tub Cleaning System built in, families can rest assured that every load is handled in a hygienic drum, free from buildup and residue.

Drying laundry at the laundromat also becomes much more convenient during rainy months. The LG 10KG Standard Capacity Dryer and 15KG Large Capacity Dryer use high-temperature cycles that not only ensure clothes are thoroughly dried but also help eliminate bacteria and allergens, something that’s especially important for families with children. Compared to home drying racks or basic dryers that leave clothes damp or exposed to indoor humidity, LG’s dryers provide a clean, professional finish that’s both efficient and sanitary. With LG-equipped laundromats, families can enjoy faster laundry days and feel totally stress-free knowing their clothes are not just super clean but also safely dried in a hygienic setting.

To make the laundromat experience even more convenient, the LG Laundry Crew App lets you track your laundry’s progress in real time, right from your phone. From checking machine availability to tracking if your load is done, the app gives you full control and peace of mind while you relax or run other errands.

A quick trip to the laundromat means less clutter at home, faster laundry turnaround, and peace of mind knowing that every item is thoroughly cleaned and dried. For families looking to simplify their rainy season routine, LG Commercial Washing Machines offer the perfect blend of power, hygiene, and convenience. Because even on the rainiest days, Life’s Good when laundry doesn’t feel like a chore. Learn more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and Tiktok. Download the LG Laundry Crew app on the Google Play Store or Apple App Store.

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Life’s Good in Action: LG and Good Neighbors Philippines Partner for Youth Development

With hands-on training from the Learn and Grow program, young Filipinos are gaining the skills and mindset to succeed on their own terms

Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines, shakes hands with Mr. Nakhyun Seong, Managing Director of LG Philippines

With more Filipinos striving to build a brighter future, LG Electronics Philippines is stepping in through a meaningful partnership with Good Neighbors International Philippines. On July 28, 2025, LG formally signed a Memorandum of Understanding (MOU) to express its commitment to the Learn and Grow vocational training program. As part of this agreement, LG will donate Php 1,200,000 (over USD 20,000) to help provide tools, training assistance, and other essential resources for the program’s students.

Present at the signing ceremony were Mr. Nakhyun Seong, Managing Director of LG Philippines; Mr. Hongseok Chang, Chief Financial Officer of LG Philippines; Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines; Ms. Visitacion Apostol, Senior Manager of Good Neighbors Philippines; Mr. Mark Gerald Paner, Social Development Division Manager of Good Neighbors Philippines; Ms. Maria Julia Orcullo, Field Manager of Good Neighbors Philippines; and Ms. Aimee Jill Fernando, Communication Manager of Good Neighbors Philippines. Their presence marked a shared commitment to uplifting Filipino youth through education. This initiative guides Care Leavers, young people aged 18 and above who are exiting sponsorship programs, toward independence by building their practical skills and creating opportunities for meaningful careers. By investing in youth empowerment, the program also contributes to long-term nation-building, one skilled graduate at a time.

From L-R: Ms. Visitacion Apostol, Senior Manager of Good Neighbors Philippines; Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines; Mr. Nakhyun Seong, Managing Director of LG Philippines; Mr. Hongseok Chang, Chief Financial Officer of LG Philippines

Many young Filipinos today are eager to get ahead, but not all have equal access to the resources and opportunities they need to get started. With around 17.5 million Filipinos still living below the poverty line and youth unemployment at 6.85% in 2023, many of those who do find work are limited to low-wage or part-time jobs. They have few means to pursue education or find decent work, held back by financial constraints and less access to skills training or support systems. San Isidro in Rodriguez, Rizal, is a resettlement community home to urban poor migrants who have relocated due to job-seeking opportunities or displacement caused by natural disasters. The area faces a lack of educational opportunities and economic support, leading to high dropout rates among youth. Few students go on to pursue higher education or vocational training. To help address the situation, Good Neighbors created a program called Learn and Grow.

From Community Care to Career Building
Good Neighbors is an international humanitarian aid and development NGO established in South Korea in 1991, operating in nearly 200 communities across 51 countries. Active in the Philippines since 2008, it supports around 9,000 sponsored children across 11 communities nationwide and focuses on child protection, education, and youth empowerment. As part of this mission, Good Neighbors Philippines launched the Learn and Grow vocational training program for Care Leavers, offering hands-on training in refrigeration and air conditioning (RAC) servicing. With the country’s growing tourism industry and rising temperatures driving demand for appliances like air conditioners and refrigerators, and with 4.87 million foreign tourists visiting the Philippines from January to October 2024 alone, the need for refrigeration and air conditioning services continues to grow. Learn and Grow provides youth with practical, in-demand skills that help them secure employment and contribute to stronger, more self-reliant communities.

A Shared Vision: LG and Good Neighbors Empower the Next Generation

Representatives of Good Neighbors International Philippines with executives from LG Electronics Philippines

To expand the reach and impact of the Learn and Grow program, LG is making a meaningful contribution by providing tools, training assistance, and educational materials for the students. A Korean brand globally recognized for its innovations, LG has long been committed to improving everyday life through appliances powered by cutting-edge Korean technology and making after-sales support more accessible through its service centers that offer reliable repairs for air conditioners, refrigerators, and more. This hands-on industry knowledge further reinforces LG’s belief in the value of programs like Learn and Grow, which equip the next generation with livelihood skills.

“Supporting the Learn and Grow program aligns perfectly with LG’s mission of creating a better life for all. We are proud to be part of an initiative that empowers young Filipinos with skills, opens doors to new opportunities, and contributes to nation-building by helping shape a stronger, self-reliant generation. As a brand that provides after-sales services through our service centers, we understand the importance of technical expertise. That’s why we believe in supporting programs like this—where passion meets purpose and training becomes a stepping stone to a better future,” said Mr. Nakhyun Seong, Managing Director of LG Electronics Philippines.

Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines, expressed his gratitude for LG’s support, saying, “We appreciate LG Philippines for their dedication to building ‘A Better Life for All.’ We truly value the trust and support of LG Electronics, particularly your Customer Service Team, and see this initiative as the beginning of a long-term, strategic partnership between LG and Good Neighbors. Together, we hope to develop more inclusive CSR initiatives that create meaningful and measurable impact for marginalized communities in the Philippines.”

This meaningful partnership reflects the spirit of LG’s Life’s Good campaign. By uplifting young people with the right tools and training, LG is creating more chances for growth where they matter most. It’s not just about giving; it’s about opening doors, building skills, and fueling ambition. Through Learn and Grow, these future professionals are discovering their strengths, gaining practical experience, and stepping into a future full of promise. Discover more at https://www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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Pop Goes Boom: Manila Lights Up in a K-Pop Dance Frenzy at the LG xboom by will.i.am AI-Powered Sound Party

LG officially unveiled its next-generation xboom speaker lineup - featuring AI Smart Sound and creative direction by global icon will.i.am in a high-energy launch party at Xylo in BGC

LG Electronics turned up the volume on innovation as it unleashed its latest breakthrough in sound with the LG xboom by will.i.am: Pop Goes Boom Launch during a high-energy celebration at Xylo at the Palace. The venue pulsed with K-pop-powered energy, transforming into an immersive dance floor where electrifying performances by Zephanie and NEW:ID brought the crowd, and the speakers to life. Guests also experienced firsthand the features of the LG xboom by will.i.am speakers through interactive product demonstrations that showcased the lineup’s sleek design and intelligent features.

"Welcome to Pop Goes Boom!, the ultimate party night as we launch the latest LG xboom by will.i.am collection!" announced Mr. Yongwoo Park, LG Philippines’ Product Director for Media Solutions, as he kicked off the party. He warmly welcomed guests and performers, igniting the energy for an evening filled with powerful beats and immersive sound. Mr. Park emphasized LG’s bold approach to audio innovation: "Tonight, the bass doesn’t just play, it pops. And here at Xylo, everything pop will go boom. Let the sound take over. Performances are just getting started. Let’s go big, let’s go loud, let’s go xboom!"

Mr. Yongwoo Park, LG Philippines Product Director for Media Solutions

Bringing sound to the centerstage, Ms. Mildred Bugay, LG Philippines Product Manager for Audio, walked everyone through the features that make the new xboom lineup the ultimate companion for those who live for music and love to move. “We are thrilled to introduce a 2025 lineup meticulously tuned by LG xboom’s Experiential Architect, will.i.am, to deliver richer, warmer tones and an unparalleled immersive listening experience. His innovative blend of cutting-edge technology and vibrant pop culture elevates the entire audio journey.”

Ms. Mildred Bugay, LG Philippines Product Manager for Audio

The new LG xboom by will.i.am lineup, Stage 301, Bounce, Grab, and Buds, brings bold sound and smart style to every kind of listener. The LG xboom Stage 301 delivers room-filling audio with its 6.5” woofer and dual 2.5” midrange drivers, plus mic controls for easy karaoke fun. The LG xboom Bounce may be compact, but it unleashes a bold sound with dual passive radiators and twin dome tweeters that bring every beat to life. Built for on-the-go playlists, the LG xboom Grab features a 16mm tweeter for crisp sound and a tube-shaped design that’s easy to carry or hang. For those who prefer solo listening, the LG xboom Buds offer detailed, high-clarity audio with graphene-coated drivers, advanced noise cancellation, and three microphones to keep calls clear wherever you are. Leveraging advanced technology, Auracast allows you to easily link multiple xboom AI speakers, creating an expansive and immersive soundstage with just a tap. The LG XBOOM XL Series, XBOOM Go, and XBOOM RN Series speakers also stood proudly on display.

xboom Stage 301

xboom Bounce

xboom Grab

xboom Buds

LG xboom XL series

All eyes turned to the stage as Philippine KPOP Convention Inc., introduced the night’s featured performers, each bringing their own flair to the KPOP Dance Battle stage.

As the first act to hit the stage, Dazz Official had the crowd hyped and moving along with their charisma and explosive energy.

Dazz Official

Excrementum delivered a performance that highlighted their fluid dance style and bold vision of a genderless concept in the dance community.

Excrementum

Kairos, an all-girl powerhouse formed by Na’Be and Meraki, owned the stage with fierce, synchronized choreography, serving unstoppable girl power and proving just how perfectly in sync they are.

Kairos

Principtium, known for their sharp moves and self-produced K-pop covers, amped the crowd with precision and power.

Principtium

Finally, Psycho stormed the stage with wild energy and an all-out performance that got the crowd roaring.

Psycho

The high-energy KPOP Dance Battle was evaluated by a dynamic trio: Mildred Bugay, LG Philippines Product Manager for Audio; AG Constantino, Marketing Communications Manager; and Wilson, member of the country’s rising pop male group, NEW:ID. After an electrifying night filled with jaw-dropping choreography, powerful stage presence, and non-stop crowd-cheering moments, the panel hailed Principtium as the Champion for their standout performance that stole the show. Kairos wowed the judges with their energy and precision to claim 2nd place, while Psycho brought passion to secure 3rd place. To celebrate the creativity, talent, and heart of all the performers, the remaining teams were also awarded an LG xboom Bounce as a special consolation prize.

Principtium

Kairos

Psycho

The crowd got louder as audience members were invited to join the fun and step into the spotlight to show off their moves and bring the xboom energy to life. With guidance from the dance choreographer, they grooved to the catchy rhythm of “Gnarly” by KATSEYE, confidently following each step while bringing their own personality, charm, and playful energy to the stage. Winners were determined by the loudest cheers from a crowd that was genuinely engaged and full of support. They also took home LG xboom by will.i.am products as prizes.

The crowd went into a frenzy as NEW:ID, the rising pop phenomenon, fired up the crowd with their synchronized moves, and powerful stage presence. Performing fan-favorite tracks like “Ghost,” “Killing It Girl,” and “Deja Vu,” turning the venue into a dance floor, with fans waving their light sticks and singing along. “As performers, sound is everything when we're performing, and bass is a big deal for us. It gets us more in the zone and brings our full energy to the stage. And what better speaker to bring that to life than the LG xboom AI? It's loud, powerful, and every beat just hits hard.”

NEW: ID

Just when the energy peaked, Zephanie, Idol Philippines 2019 Grand Champion, electrified the crowd with her show-stopping performance. Her clear, commanding vocals, amplified by LG xboom AI’s precision tuning and deep, balanced sound, cut through the crowd and pulled everyone in. Performing powerful renditions of and “Problem,” and “Bang Bang” Zephanie showed why she’s one of today’s most promising vocalists.

Zephanie

With LG xboom by will.i.am’s advanced audio tech, every note hit harder, turning a great performance into an unforgettable moment. "On stage or in my daily routine, LG is always by my side. It really helps to have a speaker you can rely on, and the LG xboom by will.i.am speakers are always there when I need them like playing my rehearsal playlists one minute, then helping me relax with chill music the next. Being able to perform with confidence, knowing LG’s got my back, feels like a dream."

The night ended on a feel-good finale as DJ Dara took over the rhythm, keeping the energy alive with her signature mix of upbeat K-pop tracks and party dance music.

DJ Dara

This is the future of music. LG made sure everyone felt it, reminding the crowd that Life’s Good when powered by music, technology, and real connection. In collaboration with will.i.am’s forward-thinking creative vision, the LG xboom by will.i.am isn’t just a speaker, it’s a statement. Smart, adaptive, and bold, these speakers fuse cutting-edge technology with deep, immersive sound, designed to move with you and move you. Whether you're at home, on the go, or in the zone, the LG xboom delivers the sound you need, exactly when and where you need it.

Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at https://www.lg.com/ph/audio/xboom and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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The Success Story of Express Clean Laundry, Powered by LG Commercial Washing Machines

From one shop to 22 branches nationwide—how reliable machines and smart systems drove business growth and long-term success

Peak seasons demand more than just speed—they require dependable systems, consistent performance, and equipment that delivers every single time. Reliability isn’t just a value–it’s a driving force behind every operation led by Arles Uy Jr., CEO of Express Clean Laundry under AAU Corporation, one of the Philippines’ top direct dealers of LG Commercial Laundry Machines.

With 22 LG Laundry Lounges strategically located across the country, Express Clean showcases operational excellence through branches that serve as live showrooms, service centers, and training hubs. These are located in key cities including San Pedro, Cabuyao, Imus, Sto. Tomas, Poblacion, Lucena, Pasay, San Jose Del Monte, Angeles, Baguio, Vigan, Dagupan, Naga, Legazpi, Puerto Princesa, Cebu, Iloilo, Bacolod, Davao, General Santos, and Butuan, Agusan del Sur. Express Clean empowers aspiring entrepreneurs through expert consultancy, proven business models, and access to top-tier LG equipment. It has been recognized as the “Best Reliable Laundry Business Provider” by the Golden Globe Annual Awards and the “Most Outstanding Laundry Machines Business Provider” by the Sterling Asia Awards. More than a laundry brand, Express Clean is a trusted partner in building profitable, future-ready businesses with LG Commercial Washers at the core.

Express Clean - Rising to the Holiday Rush
Arles recalls one holiday season that tested the limits of their operations. “Since day one, LG Commercial Washers and Dryers have been integral to the success of Express Clean.” One holiday season put this to the test, with a sudden surge of customers crowding their shops and stretching their machine capacity to its limits. “We had a lot of people coming in all at once, lining up for the machines. The demand could’ve caused a lot of delays with older washers, but with LG’s commercial washers, we were able to keep everything moving smoothly.”

That efficiency was made possible by LG’s high-capacity models and proven durability. “The high-capacity models allowed us to handle more loads at once without sacrificing quality. Plus, the machines are so durable and reliable that we didn’t run into any breakdowns, which meant we could keep operations smooth and meet all our customers’ needs on time.” As a result, customers were impressed by how quickly their laundry was done. They left satisfied, and his team was able to make the most of the increased traffic during a critical period.

That level of performance has become the standard at Express Clean, with LG Commercial Laundry Machines helping ensure the business’s daily operations run smoothly. “The reliability and energy efficiency of LG’s commercial washers have completely transformed how we manage daily operations. The machines rarely require maintenance, which allows us to focus on serving customers instead of dealing with equipment issues.” With reduced utility costs and minimal downtime thanks to the machines’ durability, the team can concentrate on delivering fast, consistent, and high-quality service every day.

Trusted by Business Owners, Loved by Customers: Why LG Commercial Washers Stand Out
Customers have taken notice of the superior performance of LG washers, particularly their speed and consistency. “Our customers love the LG washers! They’ve noticed how quickly their laundry gets done without compromising the quality of the wash. It’s faster and more effective than other laundromats they’ve tried, and we’ve seen an increase in repeat business because of it.” Customers appreciate the customized settings that deliver a gentle, precise wash for every fabric type. Quiet operation has also become a welcome feature for those who prefer doing laundry at night, creating a more peaceful experience.

Arles speaks with genuine conviction when talking about LG. “I recommend LG Commercial Washers! They’re reliable, efficient, and incredibly easy to use. They’ve made a big impact on our operations and profitability. That’s why I always say: build your business on a strong foundation with quality equipment like LG.” What drives Arles most is knowing that Express Clean Laundry makes a real difference in people’s daily lives. For him, the most rewarding part of the business is helping make everyday routines easier for customers. Seeing loyal faces return and hearing positive feedback reassures him that their service stands out, and that kind of connection is what keeps the team going.

Shaping Laundry Business Success with LG Commercial Laundry System
Mr. Chang Hee Doh, LG Philippines Product Director for Commercial Washers, expresses his confidence in the brand’s role in supporting local entrepreneurs. “LG Commercial Washers are powered by trusted Korean technology and designed with Smart Solutions that make daily operations easier for entrepreneurs." Known for their energy efficiency, reliability, and durability, these machines are built to support long-term business growth. "We’re committed to transforming laundry days into smoother, smarter routines, freeing up more time for Filipinos to focus on what truly matters. Partnering with Express Clean, as with our other valued laundry partners we proudly support, has given us the opportunity to demonstrate the strength of LG’s Commercial Laundry System in a fast-paced, high-demand environment, showing how it can drive operational efficiency and business growth while upholding service excellence.”

Running a business goes beyond chasing profit, it’s about building a system that works for both the team behind the counter and the customers they serve. Life’s good when operations run smoothly, your staff feel supported, and customers keep coming back because they’re happy with your service. When all of that comes together, the long days feel worth it. There’s real peace of mind in knowing your business is running well and growing steadily.

Start your own success story with LG Commercial Laundry System today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on www.facebook.com/LGCommercialLaundryPH or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

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