LG Brings Joy to the Holidays with Joyful Clean Pop-Up Featuring the LG AI Washing Machines and New Styler

Experience and join LG’s Joyful Clean Holiday Pop-Up at SM Mall of Asia from December 12-17, explore the LG AI Front Load, Top Load Washing Machines, and LG Styler with HandySteamer™, and win exciting prizes!

LG Electronics turned up the holiday cheer with its Joyful Clean Holiday Pop-Up, running from December 11 to 17, 2025, with the introduction of the new LG AI Washing Machines and LG Styler powered by advanced Korean technology, giving guests a special preview at LG’s next-level home innovations. Hosted by the energetic Kuk Shine, the event blended style and smart living for families and fashion enthusiasts alike, welcoming guests into a space filled with lights, music, and holiday magic at the SM Mall of Asia. The celebration also featured a special appearance by Kim Won Shik, who shared his enthusiasm for LG’s innovative products, along with a high-energy performance by Saja Boys that captivated the crowd with their dynamic dance routine.

The immersive pop-up offers hands-on experiences with LG’s latest innovations, from the LG Styler with HandySteamer™ to the LG AI Washing Machines. Visitors could see for themselves how these smart home solutions fit seamlessly into modern holiday life, making last-minute outfit prep, family laundry, and garment care effortless. The pop-up gives everyone a chance to enjoy the festive ambiance, interactive demos, and exciting surprises that make LG’s holiday celebration truly one-of-a-kind.

Mr. Nakhyun Seong, LG Philippines Managing Director, expressed his excitement and pride, inviting guests and mall-goers to explore, try, and discover how LG’s innovations can bring more convenience, care, and joy into their homes. “We’re excited to open this week-long pop-up store where you can experience the latest innovations from our new AI-powered Washing Machines and the new LG Styler. These products represent the best of Korean technology: smart, efficient, and designed to make everyday living easier, especially during the busy holiday season,” he shared.

Ms. Patricia Sioson, LG Philippines Product Manager for Washing Machines, showcased the new series of LG AI Front Load Washing Machines, 15/8kg Front Load Washer Dryer & 15kg Front Load Washer, showcasing how they simplify and optimize laundry for modern households. She shared, “LG AI washers are designed to handle bigger loads, perfect for families during the holidays. You can wash more clothes in fewer loads, and these models come with bigger capacity options. The LED model has clean, modern touch buttons, and the LCD model is very intuitive and user-friendly.”

The LG AI Front Load Washing Machines make holiday laundry smarter and more convenient. Through the LG ThinQ App, users can download the Pet Care Cycle, which helps remove pet odors and stains, perfect for households with fur babies. These washers help families get through busy laundry days faster, keeping clothes fresh, clean, and ready to wear even during the holiday season.

Patricia also showcased the LG AI Top Load Washing Machine, highlighting its smart, gentle, and effective laundry care. She shared, “Our Top Load model features AI DD™, which uses deep learning to detect the weight and softness of garments, ensuring every wash is gentle and effective while keeping clothes thoroughly clean.”

The LG AI Top Load Washing Machine is designed for busy households, with large capacities that allow more clothes to be washed in fewer loads. 6-Motion Direct Drive moves the drum in tumbling, rolling, and scrubbing patterns to mimic handwashing, while AI Wash optimizes water and detergent usage and Turbo Wash reduces wash time without compromising cleaning quality. Through the LG ThinQ App, users can access additional cycles and monitor their laundry remotely, making household chores more convenient and efficient.

Ms. Alyssa Alvarez, LG Philippines Product Marketing Manager for Home Solutions Emerging Products, showcased the LG Styler with HandySteamer™, highlighting its smart and convenient features that make fabric care effortless, especially during the busy holiday season. “The LG Styler is designed to fit seamlessly into your daily life,” she shared. “It now features a Smart LCD Touch Display, making it even easier for users to operate with intuitive controls, clear icons, and real-time monitoring.”

The LG Styler with HandySteamer™ quickly removes wrinkles from garments that don’t need a full cycle, while the EZ Fit PantsPress™ function gives trousers a crisp crease without ironing. QuickRefresh™ feature revitalizes clothes in just 18 minutes, and the AutoFresh System™ keeps garments fresh while dehumidifying your home with up to 10L capacity. It also removes 99% of dust with a gentle twisting motion, ensuring clothes are clean, fresh, and ready to wear. “We’re excited for everyone to try it and experience how it can make holiday preparations easier, faster, and more enjoyable,” Alyssa added.

Korean actor and singer Kim Won Shik also graced the event, raising the vibe for guests and spectators alike. Known for his roles in Alchemy of Souls and Reunion Counselling, as well as his performance of the official soundtrack for the Philippine adaptation of What’s Wrong With Secretary Kim, Kim also shared his excitement about the LG Washing Machine lineup. “With my busy schedule, rehearsals, filming, and traveling, taking care of my clothes is important. That’s why I’m excited about the LG Washing Machine lineup, especially the feature that detects fabric and chooses the best wash automatically.” He also thanked LG Electronics and his Filipino fans, sending his gratitude and holiday cheer to everyone present.

Kuk Shine shared how the LG Styler has become her go-to essential, especially on busy days. “I love using the LG Styler, especially when I’m on the move,” she shared. “It keeps me polished despite my packed schedule. I just place my outfit inside, do my makeup and prep for the day, and when I come back, it’s fresh and wrinkle-free. For someone always on the go, having this at home is a lifesaver, it keeps me looking put-together without any stress.”

The event was also hyped up by a dynamic performance of Soda Pop from Saja Boys, who energized the crowd with their high-energy dance moves and captivating stage presence, kicking up the fun to the celebration.

Mr. Chang Hee Doh, LG Philippines Product Director for Home Solutions, presented a special sneak peek of LG’s upcoming innovations, set to launch in 2026. “This is part of the next-generation TX Topload series. You’ll immediately notice the new design, sleeker, more modern, and built for intelligent fabric care. Inside, you can expect upgrades with AI DD™, 6 Motion™, and TurboWash3D™, making top load washing smarter than ever,” he shared. More details will be revealed soon, promising a new era of smart, convenient, and efficient laundry care. He also expressed his gratitude to everyone at the celebration. “Thank you for joining us as we showcased our latest innovations, the AI Front Load, AI Top Load, and the new LG Styler, along with an exciting first look at our upcoming 2026 products. We hope you’re as excited as we are for what’s ahead,” he said. LG’s brand partners, Breeze, Surf, Dove, Surf Fabric Conditioner, and Close Up, also supported in bringing the lifestyle and practical care focus of the event to life.

Visit the LG Joyful Clean Holiday Pop-Up from December 11-17, 2025 at the Level 2 of SM Mall of Asia, Entertainment Mall and explore LG’s latest innovation. Register and get a chance to take home an LG 20L NeoChef Microwave Oven or one of three LG 21KG AI Top Load Washing Machines in the raffle. Winners will be announced on the official LG Philippines Facebook and Instagram pages.

The Joyful Clean Holiday Pop-Up perfectly captures LG’s vision of making everyday life better. From innovative appliances that simplify laundry to lifestyle experiences that bring families and friends together, it showcased how smart solutions can create more convenience, care, and joy at home. Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. With LG, every moment, whether tackling holiday chores or enjoying festive celebrations with loved ones, reminds us that Life’s Good. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and Tiktok.

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LG Dust Hunt Challenge: Turn Simple House Chores into Prizes with the CordZero™ Vacuum

Amazing LG products up for grabs by joining LG Philippines’ photo contest

from November 15 to December 15, 2025.

Ever tried cleaning that one corner of your home where dust just won’t go away no matter how many times you sweep? Picture this: it’s the weekend; you’re rushing through chores, broom in hand, and there it is again — the stubborn patch of dust hiding behind furniture or clinging to narrow edges. You sweep once, twice, even three times, but it stays put.

This all-too-familiar scenario inspired LG Philippines to launch the LG Dust Hunt Challenge, a nationwide activity that invites Filipinos to uncover these tricky dust spots and show why the LG CordZero™ Vacuum is a more effective and convenient solution than the traditional walis.

Running from November 15 to December 15, 2025, the challenge encourages participants to take a photo of themselves searching for hidden dust at home, post it on Facebook or Instagram, and explain why the area is difficult to clean with a broom. Participants must also register at https://lgpromoregistration.ph/lg-dust-hunt-photo-challenge and upload the same entry.

Here’s how to join:

• Step 1: Like and follow LG Philippines (@lgphilippines) on Facebook and/or Instagram.
• Step 2: Capture a photo that shows you hunting for hidden dust in your home then explain why it’s hard to clean that area using just a broom or walis.
• Step 3: Upload the photo on Facebook or Instagram with the hashtag #LGDustHuntChallenge. The post should tag @LGPhilippines.
• Step 4: Register at www.lgpromoregistration.com.ph and submit the following details:
• Full name
• Gender
• Email address
• Home address
• Contact number
• Image: Photo entry, same as that uploaded on Facebook and/or Instagram.
• Deadline for submission of entries is December 15, 2025 11:59PM. Only entries submitted on or before the specific time given above will be considered valid submissions.

Entries will be evaluated based on the following criteria:

• Originality: 40% (Entry must be an original concept, not an intentional copy of existing content)
• Relevance: 30% (Entry must be relevant to the concept of the promo, around the theme of home cleaning with brooms or basic cleaning tools)
• Creativity: 30% (Entry must take a unique and entertaining approach)

The best entries will be awarded with the following prizes:

• 1st Prize: LG CordZero™ Powerful Cordless Handstick Vacuum
• 2nd Prize: LG Automatic Dust KompressorTM Canister Vacuum in Iron Grey
• 3rd Prize: LG Automatic Dust KompressorTM Canister Vacuum in Iron Grey
• Consolation Prizes: 10 Winners of P1,000 Sodexo Gift Certificates and LG xboom Buds Lite each.

The LG Dust Hunt Challenge shows how the LG CordZero™ Vacuum makes cleaning smarter and more efficient, especially in those hard-to-reach spots where dust hides. Log on now to https://lgpromoregistration.ph/lg-dust-hunt-photo-challenge for a chance to win exciting LG prizes.

Discover how LG technology can turn everyday chores into easier, more enjoyable moments. Take part in the LG Dust Hunt Challenge, experience the power of the LG CordZero™Vacuum, and see how effortless cleaning can be. Stay inspired and connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram, and Tiktok.

* Per DTI Fair Trade Permit No. FTEB-242688 Series of 2025.

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LG PuriCare™ Dehumidifiers power a new era of art and heritage conservation at the National Museum of Fine Arts

Featuring advanced humidity control, Dual Inverter Compressor technology, UVnano™ hygiene features, and ultra-quiet operation, LG Dehumidifiers help protect priceless artworks under optimal gallery conditions.

LG Philippines Managing Director Mr. Nakhyun Seong with National Museum of the Philippines Director-General Mr. Jeremy Barns, CESO III during the official turnover of the LG PuriCare Dehumidifiers

LG Philippines has reaffirmed its enduring partnership with the National Museum of Fine Arts, donating LG Puricare™ Dehumidifier units as part of a shared commitment to preserving the nation’s cultural treasures. These state-of-the-art units are now in place across key galleries, maintaining ideal climate conditions to safeguard delicate and irreplaceable works of art.

In Spoliarium Hall, masterpieces such as “Spoliarium” (1884), “Josephine Sleeping” (1896), and “El Asesinato del Gobernador Bustamante” (1904) are now better protected against environmental threats—thanks to LG PuriCare™ Dehumidifiers

 

Museums are far more than spaces for public display—they are controlled environments where even minor fluctuations in temperature or humidity can lead to long-term damage. Excess moisture, in particular, can cause warping, mold growth, and pigment deterioration. That’s where dehumidifiers play a critical role: maintaining stable humidity levels that help ensure the longevity of collections.

In Gallery VIII - Silvina and Juan Laya Hall, sensitive historical works like "Bataan" (1942) and "Rape and Massacre in Ermita" (1947) are preserved under ideal conditions, with LG's support helping to meet rigorous conservation standards

This partnership strengthens the National Museum’s internal climate regulation systems, enhancing its ability to meet the demands of professional art conservation. Each LG PuriCare™ Dehumidifier contributes to long-term protection across the museum’s most vulnerable and valuable spaces.

In Gallery V - Dr. Jose Rizal Hall, the 1923 "Portrait of Dr. Jose Rizal" is maintained in climate-stable conditions, preserving the likeness of the national hero with the help of LG's advanced technology

Designed with both performance and safety in mind, LG’s PuriCare™ Dehumidifiers feature a highly efficient Dual Inverter Compressor, allowing for faster moisture removal and significant energy savings. UVnano™ technology helps maintain a hygienic water tank by inhibiting bacterial growth, while the ultra-quiet 33dB operation ensures that conservation work continues undisturbed. Engineered for ease of use, the units also include ergonomic handles, smooth-glide wheels, continuous drainage options, and smart connectivity via the LG ThinQ™ app for real-time monitoring and remote control—enabling seamless integration into the museum’s day-to-day preservation efforts.

In Gallery IV - Fundacion Santiago Hall, the 1900 piece "Philippine Colonial Tradition of Portraiture" is similarly protected under tightly controlled environmental conditions

“LG is proud to be a partner in preserving the nation’s cultural treasures,” said Mr. Nakhyun Seong, Managing Director of LG Philippines. “Through this donation, we’re helping to create the right conditions for protecting priceless artworks. It’s a privilege to support institutions that celebrate Filipino identity and creativity. Life’s Good when history, heritage, and innovation come together.”

In Gallery XIII - Vicente and Carmen Fabella Hall, important works such as “Timbulan ng Laya at Diwang Dakila” (1996), “Sabel” (1966), and two Stations of the Cross from 1960 are conserved in climate-controlled conditions made possible by LG’s technology

At the heart of the National Museum of Fine Arts lies a collection that tells the evolving story of the Filipino people—through resilience, artistry, and national pride. Few works capture this spirit more than Juan Luna’s monumental Spoliarium. To help safeguard this iconic painting and others by National Artists like Fernando Amorsolo, Félix Resurrección Hidalgo, and Benedicto Cabrera, LG PuriCare™ Dehumidifiers—each capable of removing up to 30 liters of moisture per day—now work silently in the background, defending against the invisible threats of time, decay, and climate.

National Musem of the Philippines Director-General Jeremy R. Barns discusses the importance of climate control and dehumidifiers in preserving artworks like Juan Luna’s “Spoliarium”

“Spoliarium is the most iconic work of art in the Philippines,” said Jeremy R. Barns, Director-General of the National Museum of the Philippines. “When it won the gold medal in Madrid in 1884, it inspired none other than José Rizal himself—and it continues to inspire every generation since. That’s why we must protect it—not just as a piece of history, but as a living symbol of our national identity, for all who come after us.”

He added, “Luna’s journey and triumph in Europe are powerful reminders of our cultural strength. His work, and others like it, reflect our roots, our resilience, and how far we’ve come as a nation.”

In Gallery II – Friends for Cultural Concerns of the Philippines, Inc. Hall, the devotional piece “Via Crucis” (1830) is kept in stable humidity conditions, protected from moisture-related damage by LG PuriCare™ Dehumidifiers

Preserving these works is not without challenges. The museum battles the effects of the country’s tropical climate daily. “Humidity is one of the biggest threats to our collection,” Director Barns explained. “Fluctuations in temperature can severely damage fragile works—paintings, wood, canvas. That’s why we need environmental control. LG’s dehumidifiers are exactly what we need to fight moisture and ensure these pieces endure.”

Official turnover ceremonies were attended by representatives from both LG Philippines and the National Museum, including: (L-R) Ms. Anne Rosette G. Crelencia, Chief Administrative Officer: Research, Collection, and Conservation Management Division; Mr. Jave Enriquez, LG Philippines ES Product Manager; Mr. Changsoo Jang, LG Philippines ES Product Director; Mr. Nakhyun Seong, LG Philippines Managing Director; Mr. Jeremy R. Barns, Director-General, National Museum of the Philippines; Mr. Andoni M. Aboitiz, Chairman of the Board of Trustees; Atty. Ma. Rosenne M. Flores-Avila, Deputy Director-General for Administration; and Mr. Arvin Manuel R. Villalon, Acting Deputy Director-General for Museums

With cutting-edge humidity control technology now deployed throughout the galleries, the National Museum is better equipped to strengthen its preservation efforts—protecting masterpieces from Spoliarium to Sabel and everything in between.

In Gallery IX – Early 20th Century Philippine Portrait Hall, works like the unfinished “Portrait of Florencia ‘Nena’ Singson Gonzales-Belo” (1972) are kept in optimal condition alongside portraits from 1951 to 1996, supported by LG PuriCare™ Dehumidifiers

More than a donation, this partnership represents a growing, shared commitment to heritage conservation. As the public continues to rediscover the joys of visiting museums and cultural institutions, the National Museum remains steadfast in its mission—to preserve, educate, and inspire. This same technology that protects priceless art also proves highly useful in everyday environments—offering ideal humidity control for homes, offices, and other spaces where clean air and moisture balance are essential.

“Our partnership with LG continues to grow,” Director Barns concluded. “It began with digital displays that helped us tell stories. Now, it has expanded to include conservation technology that protects these works—so they can be seen and appreciated not only today but for many years to come.”

The LG PuriCare™ Dehumidifier, now standing in the presence of Spoliarium, marks a powerful symbol of innovation supporting heritage

To support the arts is to support the very soul of a nation. Through its meaningful contribution, LG helps ensure that Filipino art, culture, and history are not only preserved—but remain visible, accessible, and alive for generations to come.

Because when art and heritage are protected, Life’s Good.

Life isn’t just about having the latest technology; it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/business/hvac/commercial-end-user/ and stay connected by following LG HVAC Solutions Philippines (@LGHVACSolutionsPH) on Facebook, and LinkedIn, as well as LG Global (@lgphilippines) on Facebook, Instagram, Tiktok.

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LG and Cinemalaya Drive the Future of Filipino Film and Creativity

Honoring the next generation of Filipino filmmakers, LG awards the Cinemalaya 21 winners with the next generation of LG OLED AI TVs that bring every story to life

LG Electronics Philippines proudly joins hands with Cinemalaya Philippine Independent Film Festival as Major Sponsor, further solidifying its commitment to empowering Filipino artistry and innovation. This year’s theme, “Cinemalaya 21: Layag sa Alon, Hangin, at Unos”, continues the festival’s legacy of celebrating Filipino independent films and supporting new filmmakers, keeping Philippine cinema vibrant with stories that reflect and capture real Filipino life. Since its launch in 2005, Cinemalaya has become one of the country’s most respected film festivals, providing a platform for filmmakers to share inspiring and meaningful stories.

This partnership reflects LG’s commitment to empowering creativity and the arts through technology, continuously supporting film, design, and visual storytelling that celebrate human imagination. In recognition of outstanding Filipino filmmaking, LG Electronics Philippines awarded LG OLED evo AI C5 TVs to this year’s winning filmmakers.

Best Film (Full Length) - Bloom Where You Are Planted by Noni Abao

The winners of Cinemalaya 21 reflected diversity of Filipino cinema, with 10 full-length features and 10 short films competing in this year’s festival, each offering a unique perspective and voice. The most celebrated film, Best Film (Full Length), was awarded to “Bloom Where You Are Planted” by Noni Abao, a documentary that follows Agnes, Amanda, and Randy, three land rights advocates from Cagayan Valley whose stories embody resilience, hope, and purpose. Amid their disrupted ties to home, the film celebrates their enduring spirit and unyielding will to protect and uplift their communities.

Best Film (Short Film) - The Next 24 Hours by Carl Joseph Papa

Best Film (Short Film) went to “The Next 24 Hours” by Carl Joseph Papa. An animated film that follows Sheila, a young woman whose strength and spirit are tested over the course of a single day. Through expressive visuals and heartfelt storytelling, the film offers an intimate look at the challenges of facing unwanted attention and asserting her independence in a society that often overlooks women’s experiences, capturing courage, resilience, and the quiet determination to stay strong.

NETPAC Award (Full Length) - Republika ng Pipolipinas by Renei Dimla

The NETPAC Award at Cinemalaya, presented by the Network for the Promotion of Asian Cinema, recognizes films with outstanding artistic merit that contribute to the growth and visibility of Asian cinema. The NETPAC Award (Full Length) went to “Republika ng Pipolipinas” by Renei Dimla, a striking mockumentary centered on Cora Vitug, a farmer who establishes her own community built on empowerment and self-determination. The story highlights that what truly makes a nation great is not its land or history, but the courage of its people, those who continue to dream, create, and stand for change.

NETPAC Award (Short Film) - Hasang by Daniel de la Cruz

The NETPAC Award (Short Film) went to “Hasang” by Daniel de la Cruz, a tender and poetic story that blends myth and memory through the eyes of Boni, a young boy who witnesses his grandmother’s quiet transformation. The film beautifully captures a journey of letting go and embracing mystical truths, revealing the deep interconnectedness of all beings in a world slowly changing around them.

LG OLED evo AI TV's Perfect Black technology

With the LG OLED evo AI TV’s Perfect Black technology, every shadow and contrast is rendered with UL-verified true blacks, allowing viewers to fully appreciate the depth and emotion in dramatic scenes. The a11 AI Processor 4K Gen2 ensures next-level visual detail, upscaling every frame and recognizing faces to enhance expressions and depth, bringing characters and stories to life exactly as the filmmaker intended.

LG OLED evo AI TV's Perfect Color technology

Brightness Booster Ultimate adds clarity even in bright environments, while Perfect Color guarantees 100% Color Volume and Color Fidelity, that every hue, from subtle tones to vivid landscapes, is displayed with accuracy and vibrancy. AI Picture Pro takes it further by analyzing each frame to enhance resolution, brightness, depth, and clarity, making even the smallest details stand out, ideal for filmmakers who want to see every element of their work in full detail. Completing the experience, the AI Magic Remote allows easy control with gestures or voice commands, letting users navigate effortlessly through film libraries, review footage, or explore creative content with ease.

LG OLED evo AI TV

The films featured in this year’s Cinemalaya Festival are a powerful showcase of the craft, passion, and vision of Filipino filmmakers. When paired with the right technology, these masterpieces come alive with emotion and precision. Every frame, expression, and subtle detail of light and shadow captures the story’s intent and brings out the depth and beauty within it. Life’s Good when every story captivates and leaves a lasting impact.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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A Tasty Chance to Win: Comment Your Way to an LG NeoChef™ Microwave Oven

Don’t miss the giveaway contest and take your shot at winning an LG NeoChef™ Microwave Oven along with NutriAsia goodies in partnership with TasteTalk

LG Philippines partners with the rising food creator TasteTalk, for the FasTaste Microwave Oven Recipe Series, a collaboration that blends the innovation of the LG NeoChef™ Microwave Oven with the signature flavors of NutriAsia, including well-loved brands like UFC, Chingu Cafe, and Locally. Together, they’re serving up a fresh way to enjoy quick and easy Korean-inspired dishes right at home, making authentic Korean flavors accessible to every kitchen.

@.tastetalk We're cooking up a Microwave giveaway that you don't want to miss! 2 LG NeoChef Smart Inverter Microwaves 1 LG NeoChef Non-inverter Microwave, and NutriAsia goodies are waiting for you 🎉 Here's how you can win:
1. Follow @.tastetalk and @lgphilippines on TikTok.
2. Comment your fave go-to dish and how the LG NeoChef Microwave can level it up.
3. Don't forget to add these hashtags on your comment: #nutriasiatastetalk #LGNeoChef #LifesGood
Winners will get a message from us on October 17, 2025. #LifesGood #LGNeoChef #FYP #foryoupage #asmrmukbangfood #cravingsatisfied #easyrecipe #kitchenhacks @nutriasiachannel#tastetalk ♬ April - The Young Ebenezers

TasteTalk is turning up the flavor with recipes that are as quick as they are irresistible, think Bulgogi Fried Rice with a perfect savory kick, the Cheesy Scrambled Egg that’s fluffy, melty, and ready in minutes, or the savory Grilled Korean Pork BBQ that’s always a favorite. With the LG NeoChef™'s precision cooking and even-heating technology, plus NutriAsia’s bold, familiar flavors, every dish is a crave-worthy creation that proves convenience can still taste incredible.

Bulgogi Fried Rice

@.tastetalk Who says you can't do a lot in 5 minutes? Try this easy Bulgogi fried rice recipe, made quicker with the LG NeoChef™ Microwave Oven. No oil splatters and pile of dishes, just one bowl of rice and a whole lot of flavor. 🍚 Speedy chows meet tasty meals. Enjoy the best of both worlds! @lgphilippines #LGNeoChef #LifesGood APPLIANCE: LG NeoChef™ Smart Inverter Objet Microwave Oven (MS253561K) INGREDIENTS 2 cups leftover white rice 1 pack (25 g) UFC Fun Chow Bulgogi 1 pc egg PROCEDURE 1. Dump: In a bowl, add leftover rice and UFC Bulgogi Fun Chow. Mix until rice is full coated with seasoning. 2. Add egg. Do not mix for best results. 3.Microwave: Place bowl in microwave. - Press ‘Power’ until it is set to 1,000 watts. - Press ‘+’ until timer is set to 3:30. - Press ‘START’ to cook. 4. Mix: Once the cooking cycle ends, immediately remove bowl from microwave. Mix to break the egg and to allow it to further cook with residual heat. No. of servings: 2 Cooking time: 3 minutes and 30 seconds Preparation time: 1 minute @nutriasiachannel#FYP #foryoupage #recipeshare #eatwithme #asmrmukbangfood #cravingsatisfied #quickrecipe #easyrecipe #food #dinnerideas #dinner #lunch #breakfast #studentmeals #microwave #condoliving #microwaverecipes#kitchen#kitchenhacks #hacks#kitchenappliances #friedrice #ufcfunchow #koreanfood #yellowbasket #nutriasiatastetalk#tastetalk ♬ Lovingcall - Official Sound Studio

Cheesy Scrambled Egg

@.tastetalk Life’s Good, and so are cheesy scrambled eggs in under 3 minutes! 🧀🥚 Minimal effort but with maximum flavor. Try it now! APPLIANCE LG NeoChef™ Smart Inverter Objet Microwave Oven (MS2535G1K) INGREDIENTS 1 pc egg 1 Tbsp UFC Cheesy Overload PROCEDURE 1. Mix: In a microwave heatproof container, whisk egg and UFC Cheesy Overload. 2. Microwave: Place bowl in the microwave. - Press ‘Power’ button until it is set to 600 watts. - Press ‘+’ until the timer is set to 1:00. Set to 1:10 if well done scrambled egg is preferred. - Press ‘START’ to cook. 3. Once the cooking cycle ends, immediately remove from microwave. Mix the egg using a fork until scrambled. @lgphilippines #LifesGood #LGNeoChef @nutriasiachannel #fyp #easyrecipe #microwave ♬ Lovingcall - Official Sound Studio

Korean Pork BBQ

@.tastetalk Korean pork BBQ made simple with UFC Oppa Mixes and the LG NeoChef! 🐷🔥 No flips, no smoke, no mess, just flavor-packed perfection! @lgphilippines #LifesGood #LGNeoChef APPLIANCE: LG NeoChef™ Smart Inverter Microwave Oven with Grill (MH6565DIS) INGREDIENTS 250g (1/4 kg) Pork Belly (Pork Sukiyaki cut), thawed 1 pack (80 g) UFC Oppa! Mixes – Soy Garlic or Sweet and Spicy PROCEDURE 1. Marinate: In a bowl, marinate pork with UFC Oppa! Mixes. • Note: For better flavor and color, marinate for at least 2 hours or overnight. 2. Grill: Place marinated meat on the grill rack, making sure they are properly laid flat and in a single layer to ensure even cooking. Place inside the microwave. Add a plate under the rack for drippings. - Set up the grill combination cooking in your LG Smart Inverter Microwave Oven by pressing ‘Cook Mode’ until ‘Co-1’ appears. - Turn knob to ‘Co-3’ and press ‘START’ to select - Turn the knob to set timer to 8 minutes - Press ‘START’ button to start grilling. 3. Once cooked, remove from the oven and set aside on plate. Servings: 2 - 3 servings Cooking Time: 8 minutes @nutriasiachannel#asmrmukbangfood #koreanbbq #FYP #recipeshare #foryoupage #cravingsatisfied #easyrecipe #microwaverecipes #kitchenhacks#ufcoppamixes #koreanfood#nutriasiatastetalk#tastetalk ♬ Lovingcall - Official Sound Studio

To make the experience even more exciting, LG is rolling out a giveaway contest where participants can join for a chance to win exclusive LG products and special prizes.

Here’s how to join:

1. Follow @lgphilippines and @.tastetalk on TikTok.
2. Watch the pinned video on TasteTalk’s page. Comment your favorite go-to dish and share how the LG NeoChef™ Microwave Oven can make it even better.
3. Include the hashtags #NutriAsiaTasteTalk #LGNeoChef #LifesGood in your entry.

Get a chance to take home these exciting prizes:

• (2) Winners 25L NeoChef ™ Smart Inverter Microwave Oven with NutriAsia products
• (1) Winner 20L NeoChef™ Non-Inverter Microwave Oven in Black with NutriAsia products
• (8) Winners NutriAsia products

Winners will be notified directly by the TasteTalk team on October 17, 2025. Stay tuned for more exciting surprises coming your way soon!

@.tastetalk With new flavors, shared moments, and easy creations, Life’s Good one recipe at a time. ❤🫰🏻 Microwave magic starts here! Let’s cook up discoveries together in the TasteTalk kitchen! Stay tuned for our giveaway! @LG Philippines #LGNeoChef #LifesGood @NutriAsia Philippines #FYP #foryoupage #recipeshare #eatwithme #asmrmukbangfood #mukbang #cravingsatisfied #quickrecipe #easyrecipe #microwaverecipes #microwave #food #DinnerIdeas #dinner #snacks #hack #KitchenHacks #kitchen #kitchenappliances #nutriasia #nutriasiatastetalk #tastetalk ♬ I'M FEELING LUCKY - Ellen Once Again

Life’s Good When Cooking is Easy. In partnership with TasteTalk, the LG NeoChef™ Microwave Oven series delivers efficiency while making it simpler than ever for Filipinos to enjoy flavorful, home-cooked dishes that bring families together and add warmth to the Filipino dinner table.

Catch the FasTaste Microwave Oven Recipe Series exclusively on TikTok via Tiktok, and check out Nutriasia products via Lazada and Shopee .

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and Tiktok.

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Manila Meets the Experiential Architect: LG xboom by will.i.am Powers the Future of Sound in AI-Powered Design

Where pop culture meets technology, nine-time Grammy winner and creative visionary will.i.am brings his design genius to the newest LG xboom line, delivering an immersive, AI-powered xbooming experience that redefines the future of sound.

LG Philippines Product Director for Media Solutions Mr. Yongwoo Park with LG Experiential Architect will.i.am

Global music icon and tech innovator will.i.am touched down in Manila to share the story behind his groundbreaking collaboration with LG Electronics. The result: LG xboom by will.i.am, an AI-powered speaker lineup crafted with bold creativity and cutting-edge sound technology, designed by will.i.am himself as the brand’s Experiential Architect.

The exclusive press conference in Manila was a cultural milestone, not just for tech and music enthusiasts, but for anyone passionate about creativity and innovation. will.i.am energized the room as he shared the vision behind the partnership, blending pop culture, AI, and groundbreaking design into a speaker experience that goes beyond playing music to creating moments that truly connect and inspire.

Known globally as both a music icon and boundary-pushing innovator, William Adams, better known as will.i.am, has spent his career at the crossroads of sound, style, and technology. A nine-time Grammy Award winner, he’s not only shaped pop music but also founded cutting-edge platforms like the AI-driven RAiDiO, cementing his place as a creative force in both the music and tech industries. His role as Experiential Architect for the LG xboom lineup reflects a natural evolution, blending high design, immersive sound, and AI intelligence to redefine how people experience music in everyday life.

LG Philippines Product Director for Media Solutions, Mr. Yongwoo Park, recognized the value of merging artistry with technology. “We are honored to welcome a global icon, an individual who has made an extraordinary impact not only in music but also in advocacy, championing access to creative and technological education for underserved students in Los Angeles,” he said. He explained that will.i.am’s role as Experiential Architect brought a unique creative influence to the development of the LG xboom AI, ensuring each detail was designed to deliver refined sound and immersive experiences. He further added, “This partnership embodies LG’s mission to create innovations that go beyond functionality, inspiring people to live, create, and connect in meaningful ways.”

The collaboration between LG and will.i.am began organically, sparked by mutual admiration and a shared passion for innovation. Having developed his own tech products since 2015, will.i.am was already deeply embedded in the world of consumer electronics. “About a year and a half ago, LG approached me with the idea of collaborating on a line of speakers. Honestly, I was blown away, LG is one of the best consumer electronics companies in the world. I’ve always been a fan.”

As a longtime LG customer, proudly using entertainment and appliances in his home — will.i.am described the moment as surreal. “It made perfect sense,” he recalled, reflecting on how naturally the partnership aligned with his lifestyle and design philosophy. The timing felt right, and the collaboration felt personal. "I use LG products in my own home, the TVs, the washer and dryer, the fridge, all of it. So when they walked into my studio and said they wanted to work together, I even called my mom to tell her, and she was just as excited. I’ve always had a deep love for Korea and have collaborated with amazing artists like CL, the queen of K-pop.” he added. "So the idea of working closely with a Korean brand like LG on a project that merges tech, sound, and design was something I couldn’t pass up. I’m truly over the moon about it.”

The LG xboom AI by will.i.am lineup features the Stage 301, Bounce, Grab, and Buds. Designed for outdoor adventures, the xboom Grab and Bounce are built to withstand water, sand, and the unpredictable conditions of everyday life. To demonstrate their durability, LG showcased the speakers fully submerged in water and partially buried in sand—yet the music never stopped. Their lightweight, portable builds make them easy to bring anywhere.

Each product was showcased through an interactive display, allowing guests to experience firsthand how the xboom lineup fits a variety of lifestyles. Actors John Prats and Isabel Oli-Prats explored the range and shared their appreciation for the products’ impressive quality and thoughtful design.

The xboom Stage 301 stood out with its room-filling sound and karaoke-ready mic controls, earning high praise from singer Mix Fenix for its powerful, performance-level audio. The compact xboom Bounce delivered dynamic sound powered by dual passive radiators. Ideal for those constantly on the move, the xboom Grab features a sleek, tube-shaped design that’s easy to carry, while the xboom Buds offer clear, immersive sound with advanced noise cancellation—perfect for commuting, travel, or everyday use.

As the Experiential Architect behind the LG xboom AI line, will.i.am didn’t just lend his name, he shaped the entire sensory journey. From the unboxing to the first sound, every element was designed with intention. ”I pay attention to so many details, what’s the experience? What’s the box fabric? Can you feel the ink on the print?” he explained during a development session. His influence extended far beyond aesthetics. He worked closely with LG’s engineering and design teams to fine-tune the sound profile of the entire xboom family, ensuring consistency in EQ, balance in bass, and harmony across products. “What key should all the sounds be in?” he asked. “The xboom powers on in the key of G — because it’s LG: lower G.” Even the smallest interaction mattered. From the tone that plays when the speaker pairs, to how different units connect sonically in a shared space, will.i.am approached the product line like a composer orchestrating a multisensory performance. “The experience is everything — from the first touch to the first sound,” he said. “There has to be a cohesive experience throughout.”

Adding a homegrown spark to the event, Filipino actors, TV personalities, and content creators Denise Laurel and Eric “Eruption” Tai joined as special guests, bringing their trademark energy, charisma, and proudly local perspective to the experience.

As part of the interactive segment, Denise posed a thoughtful question to will.i.am about how his collaboration with LG might influence the next generation of musicians and creators. “The only product out of the four that’s really built for musicians is the xboom Stage — and it’s my favorite,” will.i.am shared. “It has an aux jack, so if you’re making beats or singing on the go, this is studio quality. I use it when I’m working on music in the studio, and even as a sound reference when I travel.”

With her own performance background and connection to Filipino music culture, Denise highlighted how products like the xboom Stage go beyond professional use, becoming a staple of everyday life and celebration. “You don’t need to be a musician to appreciate Stage,” she said. “We all have karaoke parties, especially during the ‘ber months’ here in the Philippines. And this is perfect for that — it’s portable, powerful, and brings people together.”

The connection between high-quality audio and Filipino cultural life became even clearer when Eric “Eruption” Tai leaned into the deeper impact of sound, reflecting on how music lives at the heart of every Filipino celebration, gathering, and generation. His prompt gave will.i.am space to open up about how premium sound technology, like LG xboom AI, can bridge people across time, space, and culture. will.i.am responded with thoughtfulness and depth. “Music is like the connecting tissue for everyone,” he said. “When you’re going through something, the right song helps you feel it, process it — maybe even heal. And when the sound is clean and clear, there’s nothing in the way. No distractions. Just you and the message.”

After an afternoon full of sharp wit, unexpected insights, and electric energy, will.i.am left the crowd, and the media, completely captivated. With humor, honesty, and effortless storytelling, he turned a tech launch into something far more personal, showing just how deeply he connects innovation with human experience.

When asked how high-quality audio like LG xboom AI can bring people together across generations and cultures, he didn’t miss a beat. “Music is like the connecting tissue for everyone,” he said. “When you’re going through something, the right song helps you feel it, process it, maybe even heal. And when the sound is clean and clear, there’s nothing in the way. No distractions. Just you and the message.”

He emphasized that great audio isn’t just about volume or bass, it’s about clarity, emotion, and access. Whether it's hearing a song that changed your life, a podcast that challenges your thinking, or an audiobook that moves you forward, sound is one of the most powerful tools for connection. “You could listen on your phone speaker... or you could XBOOM it,” he laughed. “Yeah, XBOOM that.”

But will.i.am didn’t stop there. In true form, he turned the spotlight toward the Philippines as a global creative force. “Now’s the time for dreamers to dream the biggest dreams imaginable and that includes the Philippines becoming a superpower. Filipinos are talented beyond talent. Engineers, singers, doctors, dancers, all of it. Filipinos are freaking awesome.” he said.

LG reaffirmed its mission to empower music and listeners with products that go beyond sound, delivering connection, culture, and creativity. With will.i.am’s forward-thinking vision shaping the xboom AI line, LG continues to show how music can inspire, connect, and amplify life’s most memorable celebrations.

Life’s Good when technology goes beyond innovation and creates times that truly matter. With the LG xboom AI by will.i.am, music becomes more than just sound, it becomes a movement. At the end of the day, life isn’t just about the latest technology, but about the lasting impact it leaves and the joy it brings to everyday living. Learn more at https://www.lg.com/ph/audio/xboom and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and Tiktok.

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LG Laundry Love assists flood-affected families in Pangasinan

Supporting families in Dagupan, Pangasinan after the recent flood, LG Philippines’ Laundry Love, in partnership with Breeze and Addessa, offers free laundry services

Clean clothes and lighter hearts filled Barangay Malued in Dagupan City, Pangasinan, a community recently affected by recent storms and severe flooding, as LG Philippines brought its “Laundry Love” initiative to the area from August 13 to 15. Thanks to the generous support of Breeze, which donated 900 detergent sachets, and in partnership with Addessa Dagupan City, the three-day effort served 135 residents. With access to multiple LG washers and dryers, families were able to ease the weight of laundry as they managed to rebuild after the floods.

For years, LG Laundry Love has been a steady source of support for communities in need, especially those hit by typhoons and natural calamities. In 2023, the initiative brought relief to families in La Union, Pangasinan, and Zambales, followed by Marikina and Cainta in 2024. This year, the program continues its mission across the country, bringing not just free laundry services but also the power of LG washing machines, built to handle heavy loads with ease, to lighten the burden for families.

“As part of LG’s ongoing commitment to CSR and community service, Laundry Love goes beyond providing free laundry, it’s also about making families feel seen, cared for, and bringing a sense of ease and warmth in simple but meaningful ways,” said LG Philippines Managing Director, Mr. Nakhyun Seong. “We are truly grateful to our partners, Breeze and Addessa, for helping make this initiative possible. Seeing the relief of families affected by the recent floods in Dagupan reminds us why giving back matters so deeply, and we hope that through small acts like this, we can support communities in rebuilding and standing strong once again.”

The Laundry Love program reflected LG’s mission to strengthen communities through innovation and service, showing how small, everyday actions like making clean laundry accessible can bring a big change to people’s lives. Residents expressed their gratitude, sharing how it helped them cope with the challenges brought by the recent floods, where what might seem like a simple task of washing clothes echoed into a small but significant step toward starting again, thanks to LG’s assistance. By combining innovation and community service, LG remains committed to its vision of making life better for Filipino families, proving that Life’s Good when we come together to stand by one another, one small act at a time.

Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram andTiktok.

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