Celebrating 12 Years of OLED Excellence, LG Showcases “Fragments” by Isaiah Cacnio at the National Museum of Natural History

LG pays homage to the 127th Philippine Independence Day and launches the next generation of OLED and QNED TVs with Affectionate Intelligence, partnering with Isaiah Cacnio for a groundbreaking digital art exhibit that brings the nation’s rich culture, heritage, and biodiversity to life

"What Breaks, Flows" by Isaiah Cacnio, 12000 x 6000 px Digital on six (6) 55" LG OLED C5 AI TVs

LG Philippines brought together art, technology, and heritage at the National Museum of Natural History through a special partnership that exemplifies the beauty and diversity of Philippine geography and identity. The centerpiece of the event was “Fragments”, a solo art exhibition created in collaboration with Isaiah Cacnio, the first digital and motion graphics artist to be featured at the National Museum.

"Stories in Stone" by Isaiah Cacnio, 6480x2160px Digital on three (3) LG 77" OLED AI TVs

"Where Fire Begins" by Isaiah Cacnio, 6000x6000px Digital on four (4) LG OLED C5 AI TVs

This immersive exhibit harnesses cutting-edge LG OLED display technology to reinterpret the Earth’s story, shining a spotlight on the extraordinary geological and ecological richness of the Philippines. From volcanic beginnings to weathered stone and flowing water, the exhibit captures the powerful natural forces that have shaped both the physical landscape and the spirit of the Filipino people.

Digital and motion graphics artist Isaiah Cacnio during the reveal of the "Fragments" solo art exhibit with the LG OLED AI TVs at the National Museum of Natural History

Running for an entire month, the exhibit invites visitors to the Ayala Reception Hall on the second floor of the National Museum of Natural History to explore the nation's rich biological history through three captivating digital pieces: “Where Fire Begins,” “Stories in Stone,” and “What Breaks, Flows”, all brought to life by LG OLED AI TVs. These works seamlessly blend art, science, and emotion to reflect the Philippines' geological and cultural evolution. As Cacnio explains, “Even in fracture, there is flow. Even in separation, there is connection.” His work reminds us that, just as nature molds the Earth, shared history and resilience continue to shape our identity as a people.

"Fragments" exhibit brought to life by LG OLED AI TVs at the Ayala Reception Hall of the National Museum of Natural History

Cacnio also reflects on his milestone, saying, “It’s a great honor to be one of the few artists to use LG OLED for art, joining global artists like Refik Anadol, Steve Harrington, and many others.” Through LGOLEDArt.com, LG continues to support digital creators worldwide by offering OLED as a canvas for artistic expression, ushering in a new era of immersive media art. “New media and digital art are growing internationally, and I’m proud to be the first artist from the Philippines to take part in this movement,” he adds.

LG StanbyME

Following the unveiling of these innovative digital art pieces, LG reaffirmed its steady commitment to the preservation and celebration of Filipino culture through a donation of over ₱500,000 worth of display technology, ranging from TVs, including LG StanbyME units, and monitors, to the National Museum of Natural History. With the installation of LG’s latest displays, the museum now offers a more immersive and dynamic way for visitors to engage with its galleries, blending cutting-edge technology with the Philippines’ vibrant culture and natural history.

National Museum of the Philippines Director-General Mr. Jeremy Barns, CESO III and LG Philippines Managing Director Mr. Nakhyun Seong

From its initial donation at the museum’s opening in 2018 to recent support for the National Museum of Fine Arts, and now to its latest donation to the National Museum of Natural History, LG hopes to continue enriching communities by blending technology, education, and cultural appreciation. This latest effort reflects LG’s dedication to honoring the past while embracing the future, marking a milestone as the world’s No. 1 OLED TV brand for 12 consecutive years.

LG Philippines Managing Director, Mr. Nakhyun Seong shares his welcome remarks

Mr. Nakhyun Seong, Managing Director of LG Philippines, emphasized the significance of the celebration and the strong partnership between LG and the National Museum of the Philippines. He reflected on the meaningfulness of marking the 127th anniversary of Philippine Independence at the National Museum of Natural History, surrounded by the country’s rich biodiversity.

Highlighting the creative collaboration, Mr. Seong shared, “That spirit comes alive in our partnership with the very talented and young motion graphics artist, Mr. Isaiah Cacnio, whose art beautifully bridges nature, technology, art, and geology, bringing the natural world to life through digital creativity.”

Connecting the donation to LG’s milestone, he stated, “Today, we celebrate 12 years of LG as the world’s No. 1 OLED TV brand, a milestone built on innovation, passion, and trust. As a world-leading Korean brand, LG will continue to help make Filipino lives better—blending global technology with local culture, championing nation-building, and helping preserve the Philippines’ rich natural heritage and biodiversity.”

LG Philippines Product Director for Media Solutions, Mr. Yongwoo Park shares his insights on Affectionate Technology

LG’s Product Director for Media Solutions, Mr. Yongwoo Park, explained the brand’s philosophy behind its Smart Life Solutions, introducing LG’s vision of Affectionate Intelligence—AI that adapts thoughtfully and personally to human needs. “We don’t just build smart TVs. We build experiences that are warm, personal, and intuitive,” he said, noting how LG’s AI-powered OLED TVs transform everyday life into something more effortless and meaningful.

National Museum of the Philippines Director-General Mr. Jeremy Barns, CESO III, expresses appreciation for LG Philippines' meaningful donation

Director-General Jeremy Barns, CESO III of the National Museum of the Philippines, expressed deep appreciation for LG Philippines’ generous donation. He called the partnership “yet another milestone in a long-standing collaboration that has allowed us to push the boundaries of what a museum can be in the 21st century.”

LG UHD TV at the Ayala Reception Hall of the National Museum of Natural History

Barns emphasized the evolving role of museums in today’s fast-paced technological landscape, stating, “We are increasingly expected to be dynamic, engaging, and responsive, places where knowledge is not only preserved but brought vividly to life, often with the help of multimedia visuals and presentations.” He added that the donation enables the National Museum “to do more and do better in bringing our Filipino heritage, our Filipino stories, to life.”

LG TVs seamlessly integrated into the galleries of the National Museum of Natural History, enhancing exhibit experience

He also noted that these new technologies will transform the visitor experience across the museum’s network, shifting from static displays to immersive storytelling and from passive learning to active exploration. “At the core of our work here at the National Museum is the desire to connect—to bring people closer to their heritage, to foster understanding, and of course, to inspire curiosity,” Barns said. “When thoughtfully integrated, technology becomes an instrument through which these goals can be achieved more effectively and with greater reach. We are grateful to LG Philippines not only for the material support but for sharing in our belief that innovation must serve education, access, and cultural preservation. Your partnership with us affirms that the museum experience is continually enhanced and enriched by the tools and technologies of our time.” The donation will expand the museum’s ability to deliver public programs that are more inclusive, engaging, and meaningful to a broader audience.

During the program, LG Philippines Product Manager for TV, Natasha Morano, and LG Philippines Marketing Communications Manager, AG Constantino, introduced the innovative features of the new LG AI TVs. Natasha highlighted the AI Magic Remote’s voice-responsive technology, explaining how users are greeted with a personalized welcome message and that the TV recognizes individual voices, eliminating the need to manually switch profiles. AG emphasized customization, noting users can rearrange apps for a fully personalized home screen with tailored content recommendations.

LG Philippines Product Manager for TV, Ms. Natasha Morano, presents the latest lineup and features of the Next Generation LG AI TVs

LG Philippines Marketing Communications Manager, AG Constantino, presents the exciting features of the Next Generation LG AI TVs

Together, they showcased how LG OLED and QNED TVs deliver more than stunning visuals—“Every frame tells a story, every color sings, and every moment comes alive, bringing the future of entertainment into your home.”

(Front L-R): National Museum of the Philippines Deputy Director-General for Museums, Mr. Jorell Legaspi; National Museum Director-General Mr. Jeremy Barns, CESO III; LG Philippines Managing Director, Mr. Nakhyun Seong; Motion Graphics Artist Isaiah Cacnio; LG Philippines Product Director for Media Solutions, Mr. Yongwoo Park
(Back L-R): Celebrity and host, Robi Domingo; Professional basketball player and Batang Gilas coach, LA Tenorio; LG Philippines Product Manager for TV, Ms. Natasha Morano; Actress and filmmaker, Bela Padilla; Athele, Mika Reyes; LG Philippines Marketing Communications Manager, AG Constantino

Robi Domingo with "What Breaks, Flows" by Isaiah Cacnio on LG 55" OLED C5 AI TVs

TV host and an avid LG user Robi Domingo revealed how the new LG OLED G5 has enhanced his home experience. “At home, my LG OLED G5 TV has been with me through binge-watching weekends and bonding moments with my wife. The AI Picture Pro is amazing, it makes every frame sharp and bright,” he shared. Powered by AI Super Upscaling, Object Enhancer, and Dynamic Tone Mapping, AI Picture Pro brings out stunning clarity and lifelike detail in every scene, making each viewing experience feel more immersive than ever.

Bela Padilla with "Where Fire Begins" by Isaiah Cacnio on LG 65" OLED C5 AI TVs

Actress and filmmaker Bela Padilla highlighted the LG OLED C5’s immersive display technology, saying, “I play Hogwarts Legacy, Little Big Planet, and God of War, and the graphics let me see every detail and texture with smooth, lag-free gameplay. With Perfect Color technology, you get 100% Color Volume and Color Fidelity.” For gamers like Bela, the LG OLED C5 delivers a serious competitive edge with G-Sync compatibility, 144Hz Variable Refresh Rate (VRR), ultra-fast 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification—ensuring smooth, blur-free visuals perfect for high-performance gaming.

Mika Reyes with "Stories in Stone" by Isaiah Cacnio on LG 77" OLED G5 AI TVs

Volleyball star and content creator Mika Reyes spoke of the convenience of the LG OLED B5’s AI Magic Remote and lauded its ‘Multi View’ feature, which allows simultaneous streaming and multitasking on the big screen.

LA Tenorio with the LG 100" QNED TV

Professional basketball player and Team Philippines Gilas Youth coach LA Tenorio shared how the LG QNED TV has become an essential tool during his strategic game review sessions. "Watching the replays on the big 100-inch screen, it really helps when I’m reviewing even the smallest movements or gaps in defense. The clarity and motion smoothness make it feel like you’re right there on the court," he shared. "With the 120Hz refresh rate, every fast play, every quick pass is so smooth and clear. It’s perfect for someone like me who needs to study the game closely."

LG Philippines Head of Corporate Marketing, Ms. Mayan Salapantan, highlights the message of "Life's Good" and optimism

Closing the program, LG Philippines Head of Corporate Marketing, Ms. Mayan Salapantan, emphasized the significance of the donation and LG’s mission. “By integrating LG OLED TVs, where cutting-edge technology meets timeless artistry, we create immersive experiences that connect people to our nation’s cultural treasures. With LG, you’re connected to a world of vibrant colors, positivity, and optimism.”

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines (@lgphilippines) on www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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LG Triumphs at 60th Anvil Awards for Bridging Art and Technology with OLED TVs at the National Museum of the Philippines

L-R: Mr. Jorell Legaspi, Deputy Director of the National Museum of the Philippines; Mr. Nakhyun Seong, LG Philippines Managing Director; Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

LG Electronics Philippines received a prestigious recognition at the 60th Anvil Awards for its campaign, "LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts." The campaign won a Silver Anvil in the Public Relations Tools (Special Events) category, celebrating its innovative approach to blending technology and culture.

LG Electronics Philippines receives Silver Anvil for Public Relations Tools (Special Events) category

In May 2024, LG collaborated with the National Museum of the Philippines to honor the 140th anniversary of Juan Luna's iconic painting, Spoliarium. As part of the initiative, LG donated its cutting-edge OLED AI TVs, equipped with the advanced α11 AI Processor to enrich visuals and provide deeper historical insights, revolutionizing how visitors experience cultural artifacts.

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

The success of the campaign was made possible through the strategic expertise of M360 PR+Activations Agency, which played a pivotal role in the creative conceptualization and seamless execution of the project. From shaping the narrative to orchestrating impactful storytelling, the agency ensured that LG’s cutting-edge OLED technology was not just showcased but also meaningfully integrated into the cultural experience. M360 PR+Activations also curated an engaging launch event, bringing together key media partners who amplified the campaign’s reach. Beyond the launch, museumgoers experienced firsthand how innovation enhanced their appreciation of Juan Luna’s Spoliarium, solidifying LG’s role in bridging technology and heritage.

Mr. Nakhyun Seong, Managing Director of LG Philippines, shared his thoughts on the achievement, stating "At LG, supporting the arts and culture is an integral part of what we do. We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation, we hope to provide a deeper appreciation of Filipino artists’ works while creating an immersive and interactive experience for all visitors."

National Museum of the Philippines Director-General Jeremy Barns, CESO III, expressed his appreciation for the initiative, stating: “At the National Museum, we are always looking for new ways to enrich how visitors engage with our cultural treasures. This collaboration with LG Electronics is a perfect example of how technology can deepen historical appreciation. Through LG’s OLED AI TVs, we are able to offer a more immersive and enlightening experience for all who come to see Juan Luna’s Spoliarium and other masterpieces.”

The Anvil Awards, organized by the Public Relations Society of the Philippines, recognizes exemplary public relations campaigns and tools that showcase innovation and excellence. LG's campaign stands out as a remarkable example of how modern technology can elevate the appreciation of historical and cultural treasures.

This award highlights LG's commitment to cultural preservation, setting a benchmark for future collaborations between technology and the arts.

As LG enters its 12th year with OLED in 2025, the tech company hopes to continue to lead in the technology, break new ground, as well as push the boundaries of entertainment. LG perseveres and takes pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and mission of creating a better life for all through smart life solutions, here in the Philippines and around the world.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and Tiktok and visit www.lg.com/ph for more information.

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SMDC, SM Supermalls partner with the National Museum in landmark service donation

The National Museum of the Philippines (NMP) recently received a significant boost with a service donation from SM Development Corporation (SMDC), underscoring a milestone in the museum's history. The donation was formally accepted on January 31.

(L-R): National Museum of the Philippines (NMP) Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila, NMP Director-General Jeremy Barns, SM Development Corporation (SMDC) Executive Vice President (EVP) for Project Development Grace Evangeline Sta. Ana, SM Supermalls EVP for Marketing Jonjon San Agustin, SM Supermalls VP for Corporate Compliance Group Liza Silerio, and SM Prime Holdings VP for Legal Atty. Helene Go

Better consumer experience
This partnership signifies a commitment to enriching Filipino lives through cultural heritage. The donation from SMDC includes crucial repairs and maintenance for the air conditioning system at the National Museum of Natural History, ensuring a comfortable and enjoyable experience for visitors.

The Ceremonial Signing of the Deed of Donation between SM Development Corporation (SMDC) and the National Museum of the Philippines highlights SMDC's commitment to supporting the museum, including air conditioning repairs at the National Museum of Natural History and marketing support from SM Supermalls to promote its cultural mission. Photo from the National Museum of the Philippines.

"We at the NMP look forward to making the most out of this donation, and we hope to achieve the same level of quality of operations that SM produces,” stated NMP Director-General Jeremy Barns.

"We're thrilled to be a part of this exciting collaboration," said SM Supermalls Executive Vice President (EVP) for Marketing Jonjon San Agustin. "Through strategic promotions across our malls, we aim to significantly amplify the reach of the NMP and its mission of universal access to cultural heritage."

SM Supermalls' marketing efforts will ensure the NMP can connect with a wider audience over the next three years. This aligns perfectly with SMDC's sentiment, as expressed by SMDC EVP for Project Development Grace Evangeline Sta. Ana: "This partnership reflects SMDC's dedication to nation-building. We're proud to support the arts and contribute to a richer cultural experience for Filipinos."

A lasting impact
This collaborative effort between SMDC, SM Supermalls, and the NMP exemplifies a shared commitment to cultural preservation and accessibility. The improved air conditioning system and strategic marketing initiatives will undoubtedly enhance the visitor experience and ensure the NMP's treasures are accessible to all Filipinos for years to come.For more information on exciting partnerships like this, visit the websites of SMDC: www.smdc.com and SM Supermalls: www.smsupermalls.com, or follow them on social media.

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LG OLED TVs Illuminate Artistic Legacy at National Museum of Fine Arts

Celebrating 140 Years of Spoliarium: Juan Luna's Masterpiece and National Treasure

LG Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-General Jeremy Barns, CESO III stand proudly at the National Museum of Fine Arts with Juan Luna’s Spoliarium as the backdrop. Experience art in a new light with the 2024 LG OLED AI evo TVs, featured beside the masterpiece.

LG Electronics, a global leader in technology and innovation, proudly announces its partnership with the National Museum of the Philippines, furthering its commitment to supporting cultural heritage and promoting the arts. The announcement was made during a special event held at the National Museum of Fine Arts, where Mr. Nakhyun Seong, Managing Director of LG Philippines, expressed LG's pride in being part of significant celebrations aligned with the Philippines' rich cultural heritage.

"At LG, supporting the arts and culture is an integral part of what we do," said Mr. Seong. "We are honored to collaborate with the National Museum of Fine Arts for the 140th anniversary of the masterpiece 'Spoliarium' by Juan Luna. Through our donation this National Heritage Month, we hope that more people will be able to enjoy the enhanced interactive experience and offer visitors a deeper understanding and appreciation of Luna’s significant work and its historical context."

LG's commitment to the National Museum extends beyond this donation, as highlighted by Mr. Seong: "The installation of LG OLED AI TVs illuminates the artistic legacy of the National Museum of Fine Arts. The partnership between LG and the museum signifies a synergy between cutting-edge technology and timeless artistry. LG is committed to the National Museum of the Philippines and its causes in the arts, aiming to foster greater appreciation and accessibility to cultural heritage."

During the event, Director-General Jeremy Barns of the National Museum also addressed the audience, acknowledging the importance of modernizing cultural institutions for today's generation: "It's a challenge for the National Museum today to make museums accessible to the modern generation. The addition of LG OLED AI TVs will greatly enhance our ability to engage visitors and provide them with enriching experiences."

(From L-R) LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park; LG Philippines Managing Director Mr. Nakhyun Seong; National Museum of the Philippines Director-General Jeremy Barns, CESO III; Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila and National Museum Deputy Director-General for Museums; Jorell M. Legaspi at the official turnover of the World’s Best LG OLED TVs at the Old Senate Session Hall of the National Museum of Fine Arts.

Mr. Yongwoo Park, LG Product Director for Home Entertainment, provided insights into LG's latest advancements in home entertainment during the event. "It’s a privilege for our TVs to be an integral part of your lives," said Mr. Park. "Our Home Entertainment vision - 'Sync to You, Open to All' - is guiding how our TVs are becoming windows onto different experiences. With your partnership, we’re continuing our OLED leadership, now in our 11th year. It is our commitment to continue to break new grounds, to push the boundaries of entertainment."

(From L-R) Drew Arellano, Bianca Yao, LG Philippines Product Director for Home Entertainment, Mr. Yongwoo Park, Gretchen Ho, and Mikee Reyes

Angelica Dumlao, Product Manager for TV, detailed the features of the LG OLED AI TV 2024 lineup, emphasizing the role of AI technology in enhancing the viewing experience. "The Alpha11 AI Processor offers four times the performance of its predecessor, allowing LG OLED AI TVs to recognize users and personalize experiences according to their preferences. The event also showcased LG's QNED TVs, known for their vibrant colors and exceptional brightness, as well as LG Soundbars essential for elevating the surround sound experience.”

LG enthusiasts and avid users also shared their experiences with LG OLED AI TVs. TV host and cinephile Gretchen Ho expressed her admiration for the LG OLED AI B4: "As a cinephile, having LG OLED AI B4 is like having a cinema experience right in your home. Whenever I see my documentaries and movies on the screen, the colors are so vibrant and the details are so clear, it feels like I’m still immersed in my travels. And it’s not just about the movies – even regular TV shows and streaming content look amazing. The deep blacks and vibrant colors really make everything pop. LG OLED AI B4 truly brings out the best in every film and video, making it perfect for both movie nights and everyday viewing.”

Gretchen Ho with LG OLED AI B4

Drew Arellano, a devoted family man and renowned TV personality, offered heartfelt insights into LG OLED AI TVs, reflecting on their transformative impact on his family's entertainment. "For me, as a family man, LG OLED AI TVs are more than just cutting-edge technology; they're a gateway to unforgettable moments shared with loved ones.” Drew marveled at LG's technology, expressing admiration for features like Al Picture Pro, which imbues every frame with authentic realism. With Al Sound Pro, every detail of the soundscape resonates with lifelike clarity, creating an immersive audio experience. The LG OLED evo G4, powered by the new Alpha11 AI Processor, provides you with the ultimate home theater viewing experience. Combined with Brightness Booster Max, peak highlights reach a new high, which is 150% brighter than conventional OLEDs.

Drew Arellano with the LG OLED AI G4

Bianca Yao, aka Biancake, an avid gamer, shared her enthusiasm for LG OLED AI TVs, particularly the LG OLED AI C4, which she described as a game-changer for gaming enthusiasts. "For us gamers, OLED is the number one TV in gaming. The LG OLED AI C4’s gaming capabilities really set it apart. The low input lag and fast response time ensure a seamless gaming experience, making it a favorite among gamers like myself. It gives me next-level gaming experience with ultimate speed, and real-time response for an easy way to win”. Bianca underscored the advanced features of LG OLED evo AI G4 and C4, noting their support for 4K 144Hz and NVIDIA G-SYNC, which elevate the gaming experience to new heights.

Bianca Yao, aka Biancake, with the LG OLED AI C4

Sportscaster Mikee Reyes highlighted the LG QNED AI TV's exceptional features, stating, "My next-level screen delivers vibrant colors and detailed picture quality from any angle." He mentioned how the TV's vibrant colors and detailed picture quality enhance the viewing experience, especially for sports enthusiasts like himself. With its enhanced contrast and brightness, comparing it to a thrilling game day experience at home. He also appreciated the convenience of the Sports Alert feature and its Quantum Dot and NanoCell technologies for delivering rich colors and advanced motion handling, ensuring clearer and smoother viewing of fast-paced sports. Lastly, he lauded the TV's sleek design, noting its slim profile and compatibility with ultra-big screens, such as the new 98” QNED, which offers an expansive viewing experience ideal for a home theater setup.

Mikee Reyes with the LG QNED AI

In closing, Ms. Mayan Salapantan, LG Philippines Head of Corporate Marketing, emphasized LG's commitment to integrating advanced technology with timeless art to enhance cultural experiences. She expressed pride in supporting initiatives that bring people together, spark creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and brand mission of creating a better life for all through smart life solutions.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG OLED AI products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

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