SM Supermalls serves up summer action with Pickleball Trio Challenge and PBF Youth Cup

From fast-paced pickleball action to rising bowling stars, SM brings more ways to compete and connect

Reinforcing its commitment to building active communities and developing the next generation of athletes, SM Supermalls is rolling out two exciting tournament experiences this season—the SM Active Hub Pickleball Trio Challenge and the first-ever PBF Youth Cup for aspiring bowlers.

Double the action at SM -- rally on the court, roll on the lanes, and enjoy a maxed-out experience built for competition, connection, and fun

SM Active Hub Pickleball Trio Challenge: Rallying communities through sport
SM Supermalls takes the spotlight with the fast-growing sport of pickleball through the SM Active Hub Pickleball Trio Challenge, a tournament series that brings together competition, teamwork, and community.

Canadian champion Mackonner Dy (left) connects with the growing pickleball community at SM City Marikina, sharing a paddle tap with fellow players during his recent visit

The series will feature five qualifying legs and one final across select SM malls: May 17 at SM City Bicutan, May 24 at SM City Sta. Mesa, June 7 at SM City Santa Rosa, June 28 at SM City Marikina, and July 5 at SM Center Muntinlupa. The finals will take place on July 12 at Four E-Com Center, SM Active Hub’s newest pickleball venue, featuring six courts.

Game on at the SM Active Hub Pickleball Trio Challenge -- where every rally brings teams together for a fast-paced, maxed-out experience

Open to the DUPR 9 and DUPR 11 categories, the Trio Challenge introduces a unique format in which teams of three must include at least one woman—encouraging inclusivity, strategy, and stronger team dynamics.

Registration is priced at P5,700 per team.

Mounted in partnership with SM Active Hub, Paloo, Sports Central, Milo, Nature’s Spring, and Picklecrew PH, the tournament offers players more ways to stay active, compete, and connect—creating spaces where communities come together and thrive.

PBF Youth Cup: A new stage for rising bowling stars

Young bowlers take their shot at the PBF Youth Cup at SM Bowling, where every frame is a chance to build skills, gain confidence, and discover winning begins.

Alongside pickleball, SM Supermalls continues to champion youth development through the PBF Youth Cup, launched in partnership with the Philippine Bowling Federation (PBF). The nationwide tournament gives aspiring bowlers a platform to compete, grow, and shine.

SM Supermalls continues to create spaces where young athletes can showcase their skills, gain valuable experience, and pursue their passion—proving that where winning begins is within reach.

“Your most-loved SM Supermalls believes in nurturing the next generation of athletes. We are committed to providing them with a space to develop their abilities and give them opportunities to hone their talents—proving that winning begins at SM Bowling and SM Game Park,” said SM Supermalls Senior Assistant Vice President for Sports and Leisure Joseph Francis Silva.

The tournament features two age divisions: 16 and below, and 17 to 21, with male and female categories. It will follow a single-player format across participating SM Supermalls branches.

Qualifying rounds run from April 8 to May 13, 2026. From there, all center champions will advance to the Center Finals, with the top bowlers advancing to the National Finals at SM North EDSA on May 31, 2026.

Top finishers will receive medals, exclusive goodies, and up to six months of free bowling at SM Bowling, while those who achieve a perfect game throughout the tournament will earn one year of free bowling.

“By bringing together communities and future champions, SM Supermalls continues to deliver a maxed-out experience—creating opportunities where athletes can grow, compete, and win,” Silva added.

For more information about the SM Active Hub Pickleball Trio Challenge and the PBF Youth Cup, visit the official SM Bowling and SM Game Park Facebook pages.

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Gala To The Max Takes Over SM Malls in the East Metro

The Gala is Maxex out as PPop groups Cloud 7 and Yanna groove to the SM Supermalls' anthem at SM City Marikina (Screengrab from SM City Marikina)

The vibe is maxed out at SM Malls in the East as “Gala To The Max,” the newest anthem of SM Supermalls performed by rising P-Pop trio DNA in partnership with StarPop, comes to life through music, movement, and community. Across SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, mallgoers are stepping into a more dynamic kind of hangout—one that goes beyond the usual and brings every moment all out at their most loved malls.

Rising PPop Girl Group, DNA, leads the boppy Gala To The Max anthem of SM Supermalls

Powering the energy are rising P-Pop acts and young artists including Cloud 7 members Kairo, Egypt, Fian, Lucas, Migz, PJ, and Yohan; Yanna members Samantha, Bri, Reylie, Cheska, and Keziah; Yuna members Sachi, Faith, Sara, and Mhai; and solo performers Amiel, Tavis, Marcky, and Duna. Together, they turn each mall stop into a stage for expression, connection, and shared moments that totally match today’s vibe.

PPop cuties Yanna also grooves their way to SM Center Antipolo Downtown for Gala To The Max anthem
(Screengrab from SM Center Antipolo Downtown)

Girl group Yuna tours at SM City Masinag as they Gala To The Max
(Screengrab from SM City Masinag)

More than just an anthem, “Gala To The Max” transforms everyday malling into something more meaningful—where barkadas, fans, and families come together, find their tribe, and create moments that feel personal, spontaneous, and real. It’s a celebration of individuality and community, all happening in a space that feels like home.

Young artists Duna, Amiel, Tavis and Marcky dancing to Gala To The Max anthem in SM City San Mateo
(Screengrab from SM City San Mateo)

Round up your crew, bring your vibe, and gala to the max at SM Supermalls in the East—then follow your favorite malls’ official social media pages and join the Gala To The Max dance challenge. Show off your moves and be part of the movement.

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SM Supermalls in the East Metro Goes Maxed Out for BTS Comeback

The wait is finally over—global pop supergroup BTS has made their most-awaited return with their powerful new album, Arirang. Marking a new era for the icons who have redefined music and fandom culture worldwide, this comeback has sparked excitement across the globe—and at SM Supermalls, the celebration went all out for all ARMYs.

BTS Fanbase ARMYs of the East PH gather at Shakey's SM Center Antipolo Downtown to watch the live concert streaming

Bringing together through SM Fandom, ARMYs across the East Metro gathered for a series of immersive, music-filled events designed all for you—a true Gala to the Max experience that turned every moment into a shared memory.

Fan-made prizes are given away to lucky ARMYs

ARMYs put out their lightsticks while singing to BTS' new songs from their new album during their comeback concert viewing

ARMYs across the East Metro came together in full force as SM Supermalls delivered back-to-back comeback celebrations. At SM Center Antipolo Downtown, the BTS The Comeback Live Viewing Party turned Shakey’s into a concert-like experience, with cheers, lightsticks, and fan chants filling the space as fans witnessed BTS’ much-anticipated return. Meanwhile, SM City Masinag mall facade was washed in red during the ARIRANG | ARMYRang Cupsleeve Event, where themed setups, fan-made merchandise, and exclusive freebies created a vibrant tribute to BTS’ new era. The excitement continues with another cupsleeve event on April 9 at SM City San Mateo, promising more fan activities and shared moments as the SM Fandom celebrates the Arirang era together.

Your favorite drink with fan-made cupsleeves featuring the K-Pop icons at the ARIRANG | ARMYRang Cupsleeve Event at SM City Masinag

ARMY events at SM can be a mother-daughter bonding moment too.

ARMY's lounge that is ARIRANG-coded at the mall atrium of SM City Masinag for the cupsleeve event

An eventful weekend for SM Supermalls in the East Metro to welcome back BTS

From live viewing parties to fan-led gatherings, SM Supermalls continues to be the home of unforgettable fandom experiences—bringing communities together in ways that are truly all for you.

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SM Supermalls in the East Metro are Powered by the Sun

In its continued commitment to sustainability and environmental stewardship, SM Supermalls, through its corporate social responsibility arm SM Cares, is lighting the way toward a cleaner and greener future by harnessing renewable energy across its properties.

In the East Metro, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown are now proudly “Powered by the Sun”, utilizing rooftop solar panel systems that help reduce carbon emissions, promote energy efficiency, and support the nation’s transition to sustainable power sources.

Harnessing the Power of the Sun Across the East Metro

Each mall plays a vital role in SM’s sustainability roadmap by producing clean energy that contributes to both operational efficiency and environmental protection.

• SM City Marikina, energized in 2023, generates an average of 106,179 kWh (Kilowatt-hour) per month with a 2.259 MWp (Megawatt Peak) solar capacity. This is enough to power 506 Filipino households for a month, offsetting 74 tons of carbon dioxide — the equivalent of planting 3,378 mature trees.
  

  

  SM City Marikina continues to champion sustainability with its iconic stilts building design now added with solar panels that energizes solar energy good enough to power more than 500 households.

  
  
• SM City Masinag, fully solar-powered by March 2025, produces around 124,366 kWh monthly through its 1.696 MWp system — enough to supply electricity to 592 households, offset 86 tons of carbon dioxide, or plant 3,956 trees worth of carbon absorption.
  

  

  Seen from above is SM City Masinag with the 2.40-hectare solar panels in the midst of the busy Marcos Highway in Antipolo City.

• SM City San Mateo harnesses the power of the sun with its 810 Solar PV System installed across 2,092 square meters of rooftop space, generating up to 0.45 megawatts of clean energy. This can power 219 Filipino households and reduce carbon emissions by 32 tons, comparable to planting 1,466 mature trees.
  
  

  

  810 panels makeup for 0.45 megawatts of clean energy in SM City San Mateo, enough to reduce 32 tons of carbon emission.

• SM Center Antipolo Downtown, energized between 2024 and 2025, generates 71,270 kWh monthly from a 0.923 MWp solar system — enough to power 339 homes, offset 49 tons of CO₂, or plant 2,267 trees.
  

  

  The solar panels atop SM Center Antipolo Downtown adds to the more scenic view from its roof deck.

Leading the Charge for a Greener Tomorrow

Through SM Cares and the SM Green Movement, SM Supermalls continues to advance sustainability across its network — integrating renewable energy, green architecture, efficient water use, and waste management into its operations.

Collectively, these four solar-powered malls generate nearly 348,000 kWh of renewable energy each month, significantly reducing greenhouse gas emissions while demonstrating that innovation and environmental care can coexist.

With every rooftop installation and every kilowatt-hour generated, SM Supermalls — continues to keep communities, progress, and the planet Powered by the Sun.

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting communities through programs focused on sustainability, the environment, persons with disabilities, women and breastfeeding mothers, children and youth, and the elderly. Under the SM Green Movement, SM Cares leads efforts in energy efficiency, water conservation, waste management, and disaster resilience — helping build a cleaner, safer, and more sustainable future for all.

For more information, visit www.smsupermalls.com/smcares or follow SM Supermalls on social media.

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Spoil Mom with Gift Finds and Feast Spots at SM Malls in the East this Mother’s Day

This Mother’s Day, go all out in showing Mom how much she means to you! Whether she’s your best friend, your biggest cheerleader, or your go-to shopping buddy, there’s no better place to celebrate her than at SM Malls in the East—SM Malls in the East—SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City East Ortigas, SM City Taytay, and SM Center Angono.

Start with a sweet snap at the MOM Photo Spot
Capture the moment with heartwarming photos at the specially curated MOM Photo Spots in each mall. Moms and kids of any age strike a pose and share smiles under pink and floral-themed photo spots that make memories last a lifetime.

Dainty photo spot for amazing moms at SM Malls in the East

Treat her to well-deserved pampering
After all the love she’s given, Mom deserves a little self-care. Indulge her with a relaxing massage, facial, or salon makeover from wellness and beauty shops. It’s the perfect way to help her unwind and glow on her special day.

Book a skin pampering date with mom at SkinStation at SM City Taytay

Find fashionable gift picks she'll love.
Whether she’s into timeless elegance or modern style, shop for chic clothing, trendy accessories, or stylish watches she’ll treasure. With exclusive Mother's Day deals in fashion, it’s easy to find something that fits her taste perfectly.

Comfy and stylish fits for mom at SM City East Ortigas, Taytay, Marikina, Masinag and San Mateo

Elegant timepieces for everyday wear or special occasions from The SM Store at SM City Marikina, Masinag, Taytay, San Mateo and East Ortigas. 

Feast with the fam at her favorite food stops.

Round out the day with a delicious meal at Mom’s favorite restaurant. From comfort food classics to international cuisine, SM Malls in the East offer dining spots fit for every kind of foodie mom. Don’t forget to surprise her with a sweet treat or a celebratory cake! Celebrate the queen of your heart this Mother's Day at SM Malls in the East.

Rich and flavorful truffle pasta to share with the family from The Taste of Czaczacza at SM City Masinag

Beautiful cakes for beautiful moms from Hearts and Bells at SM City Marikina

Snap it, spoil her, and share the love—#MothersDayAtSM. Visit your nearest SM Mall in the East and make Mom’s day extra memorable!

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Hop into Fun: An Egg-cellent Easter Celebration Awaits at SM Supermalls in the East!

Hey fam! If you're still figuring out where to take the kiddos (or yourself—no shame in loving Easter eggs) this Easter Sunday, April 20, let me help you out: SM Supermalls in the East are going all out this year and it’s looking like a full-on festive wonderland. 🎉

Imagine this—egg hunts, costume contests, parades, and fun little pocket activities to keep everyone busy (and off their gadgets for a while 😅). Whether you're in Marikina, Taytay, Antipolo, or anywhere near the East side, there’s a cute celebration waiting just around the corner.

Here’s the lowdown on where the magic’s happening:

🥚 SM City East Ortigas
A classic egg hunt kicks off at 3:00 PM at the Main Atrium. Kiddos, grab your baskets and let the hunt begin!

🎭 SM City Marikina
They’re not holding back—Easter Parade, Costume Contest, AND an Egg Hunt happening at the Ground Level Mall Atrium. It's a whole production and you’re invited!

🌈 SM City Taytay
Another 3:00 PM egg hunt awaits, this time at Bldg A Ground Level. Perfect if you're looking for a mid-afternoon family moment.

🌟 SM City Masinag
Get ready for a colorful celebration with an Easter Parade, Costume Contest, and Egg Hunt—plus a cute coloring activity for the artsy little ones at the Mall Atrium.

🐰 SM City San Mateo
Up on the 4th Level, it’s all about the Easter Parade vibes, a charming Costume Contest, and—you guessed it—an exciting Egg Hunt. Bonus: another fun pocket activity to check out!

✨ SM Center Angono
Calling all mini fashionistas: their Easter Costume Contest kicks off at 2:00 PM (Upper Ground Level in front of BDO). Time to show off those DIY bunny ears and sparkly pastels!

🎨 SM Antipolo Downtown
Over at the 2nd Level, it’s egg painting time! There's also an Easter Parade and Egg Hunt, so you get the best of everything in one trip.

So if you're looking for a wholesome, joy-filled, and (let’s be real) super Instagrammable way to celebrate Easter—this is it. Grab your bunny ears, prep those baskets, and don’t forget to tag your moments with #ExtraExcitingEast so we can all enjoy the cuteness overload together.

See you at the hunt! 🐣✨💛

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SM Supermalls Heats Up Summer with Sports Fun!

Sun’s out, fun’s in! SM Supermalls is turning up the heat with back-to-back festivities that will make this summer season the most unforgettable one yet. From April 1 to May 31, SM Supermalls is bringing the thrill of sports to you with a lineup of adrenaline-pumping activities for all ages. So, lace up your sneakers and get into summer sports as SM Supermalls transforms into a vibrant hub of energy, non-stop fun, and surprises this summer.

From sunrise to sunset, MOA Sky is the ultimate playground for everyone.

Active Hub
Gather your family and friends and take them to the largest playground for sports enthusiasts – SM Active Hub! SM Supermalls’ comprehensive sports program is open to all and features 44 pickleball courts across 21 malls and 14 malls with running hubs nationwide, and counting. Just download the SM Malls Online app and become a member today! Year-round deals and perks from partner brands and discounts on sporting events await.

Join the largest sports revolution in the Philippines -- download the SM Malls Online app to register for the SM Active Hub, explore exciting games, and unlock exclusive perks from tenants nationwide.

Runners sprint forward the starting line at the SM Active Hub running activation at SM City Butuan

Summer Games
Get ready to unleash your inner champion with the Summer Games—a lineup of community tournaments and brand-led sports events. Whether you’re perfecting your pace in running challenges, powering through cycling races, or showcasing your skills in pickleball tournaments, something awaits for all sports enthusiasts. For those looking to elevate their game, pro-guided marathon clinics at select SM Malls offer a perfect opportunity to hone technique, while mall power walks and senior-friendly fitness sessions ensure fun and wellness for every generation.

Runners fuel their passion for the sport as they hit their stride at SM City Clark's running event.

Cyclists enjoying a smooth ride at SM City Clark

Players enjoy an exciting game of pickleball at SM City Cabanatuan, showcasing skill, fun, and friendly competition

Summer E-Games
Gaming enthusiasts, this one’s for you! The Summer E-Games brings the thrill of competition to the digital battlefield, where rookie and pro gamers head-to-head in various tournaments. Experience heart-racing matches, score exclusive gaming merchandise, and show off your skills in front of a cheering crowd!

Gamers come together for an exciting and action-packed Valorant tournament at SM Megamall's Cyberzone

Summer Pet Olympics
For pet lovers, Summer Pet Olympics takes the spotlight with adorable and exciting competitions. A collaborative effort with SM Super Pets Club, this event features races, obstacle courses, and pet-friendly contests designed to showcase agility, obedience, and fun!

Let your furry friends dive into summer fun -- join the exciting Pet Olympics at SM Supermalls!

Whether you're diving into the world of sports, leveling up in e-gaming or simply soaking up the ultimate summer vibes, SM Supermalls has everything you need for an action-packed, fun-filled summer season.

So, what are you waiting for? Make this summer one for the books! Mark your calendars, gather your squad, and head to SM Supermalls for an unforgettable adventure.

Stay updated on all the fun by following @SMSupermalls on social media or visiting www.supermalls.com

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Own Your Shine This Women’s Month at SM Malls in the East!

March is all about recognizing the incredible women in our lives—their strength, beauty, and brilliance. And what better way to celebrate them than with a well-deserved treat? Whether you’re looking to spoil the special women in your life or encourage them to take a moment for themselves, SM Malls in the East—including Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—have lined up the ultimate shopping, self-care, and bonding experiences to make Women’s Month extra special.

 Glow Up & Stand Out

Style is power, and there’s no better time to refresh your wardrobe or upgrade your look. Whether it's for your partner, your mom, your sister, or even your bestie, check out trendy fashion finds from For Me, Unica Hija, Surplus, and Bayo. Top it off with stylish accessories from SM Store, a sleek pair of OJO Eyewear shades, or comfy yet trendy sneakers from World Balance.

Want to go the extra mile? Aesthetic upgrades aren’t just about clothes—gifting a pastel AquaFlask keeps hydration on point, while eyewear from Ideal Vision makes both a functional and stylish statement.

The Ultimate Pampering Experience

A true queen deserves to unwind! Whether it’s a relaxing massage, a mani-pedi at Nailaholics, or a rejuvenating facial at K Skin, the ladies in your life will love these self-care experiences. For those who prefer a silky-smooth finish, Hey Sugar offers painless waxing sessions to complete the glow-up.

Coffee Dates & Meaningful Conversations
Sometimes, the best way to celebrate Women’s Month is through quality time. Treat the special women in your life to coffee and conversations at Coffee Bean & Tea Leaf or ZUS Coffee. Whether it’s a heart-to-heart chat over a warm latte or a quick caffeine fix in between shopping sprees, these little moments make all the difference.

Self-Care & Wellness Finds

Want to give the gift of beauty and wellness? Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty have all the must-have skincare and wellness essentials to keep that glow going strong. Whether it’s a luxe serum, a skincare set, or health-conscious products, these picks are perfect for every woman who loves to take care of herself.

Make This Month About Her

This Women’s Month, SM Malls in the East is the go-to destination for celebrating the queens in our lives. From exciting shopping finds to pampering sessions and coffee dates, there’s no shortage of ways to show appreciation.

Visit SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about her!

Don’t forget to follow SM Supermalls for the latest updates and share your Women’s Month moments with us.

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National Strawberry Day: All the Berry Treats You Can Find at SM!

Strawberry lovers, rejoice! National Strawberry Day is the perfect excuse to indulge in everything sweet, fruity, and oh-so-berry delicious. Whether you're craving strawberry-flavored treats, refreshing drinks, or even strawberry-scented finds, SM Malls in the East Metro—SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown—have got you covered. Refer to these must-try picks that will make your day extra special!

Berry-licious Food & Drinks

Nothing beats the classic taste of fresh strawberries, and SM Supermarket has them ready for you to enjoy at home. If you're looking for a quick chocolatey fix, grab some Meiji Strawberry Chocolate for an instant mood booster.

Strawberry Chocolate by Meiji is available at SM Supermarket.

Craving a refreshing sip? Pickup Coffee's Strawberry Frappe and Strawberry Iced Dream are delightful blends of creamy and fruity goodness, perfect for a mid-day pick-me-up. If you're a fan of frozen yogurt, llaollao lets you customize your treat with fresh strawberry toppings for that perfect mix of tart and sweet.

Pick Up Coffee’s Strawberry Iced Dream, available at SM Center Antipolo Downtown

For those with a sweet tooth, Candy Corner offers a variety of strawberry-flavored candies, including Roll-Ups, Strips Sour, and Striking Popping Candy that will take you on a nostalgic trip down memory lane. Meanwhile, Dairy Queen serves up their creamy and indulgent Strawberry Cheesecake Blizzard that’s guaranteed to satisfy your dessert cravings.

Decadent Strawberry Desserts
From brownies to bingsu, SM Malls have all the strawberry desserts you can dream of! Brownies Unlimited’s Strawberry Crème Brownie is a fudgy delight with a fruity twist, while Bonchon’s Strawberry Bingsu is the ultimate Korean-style shaved ice treat that’s both refreshing and indulgent.

A box of Strawberry Cream brownies from Brownies Unlimited in SM City San Mateo and SM City Marikina

If donuts are your go-to, try The Taste of Czaczacza’s Strawberry Quizas Donut or Dunkin’s Strawberry-Filled Donut for a burst of berry goodness in every bite. And for a trendy street food experience, don’t miss out on the viral Strawberry Tanghulu—candied strawberries on a stick that are as fun to eat as they are delicious!

Caramia takes strawberry desserts to the next level with their Strawberry Supreme Gelato and Strawberry Shortcake, both rich in flavor and texture. And for celebrations, Hearts and Bells offers a stunning strawberry-flavored tiered cake that’s perfect for any occasion.

Sweet Scents & Berry-Colored Finds
Strawberry goodness isn't just about food—it can also be a part of your daily essentials! Bench’s Strawberry Bratsplash Cologne gives you a fresh and fruity scent that will keep you feeling light and playful all day long.

The classic strawberry scent from Bratsplash. Available at Bench in all SM City Marikina, Masinag, and San Mateo.

Celebrate Strawberry Bliss at SM!

Whether you’re indulging in a strawberry-filled donut, cooling down with a fruity frappe, or enjoying the fresh scent of strawberries, there’s something for everyone at SM Malls in the East Metro. Celebrate National Strawberry Day with these oh-so-berry good finds and make your day extra sweet! Visit your nearest SM Mall and satisfy your strawberry cravings today!

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