Snowflakes and Christmas Carols Bring Cheer at SM Malls in the East Metro

The spirit of Christmas filled the air as SM Supermalls in the East Metro turned everyday mall moments into heartwarming holiday memories through two delightful seasonal highlights—the Holiday Snowflakes Surprises and World Chorale Day celebrations.

Holiday carols by the New Anthem Chorale set the mood as golden snowflakes turned smiles into surprises at SM City Marikina.

Nothing says Christmas surprise quite like a flurry of snow—especially when it comes with treats. During the Holiday Snowflakes Surprises, shoppers enjoyed a joyful confetti blast as “snowflakes” filled the air, drawing smiles, laughter, and cheers from the crowd.

Hidden among the confetti were golden snowflakes with special treats for lucky finders, turning an ordinary shopping day into a festive adventure for kids and kids-at-heart. The SM Holi Squad amped up the excitement with cheers, photo moments, and infectious holiday energy from start to finish.

Confetti as snowflakes is always a charmer to young shoppers at SM City Masinag.

The holiday celebrations carried on with World Chorale Day, as choirs filled the malls with beloved Christmas carols. Heartwarming performances by Next in Line Music at SM City Masinag and SM Center Antipolo Downtown, Melody Makers Ensemble at SM City San Mateo, alongside New Anthem Chorale at SM City Marikina, created a warm yet joyful atmosphere that invited shoppers to pause and embrace the spirit of the season.

Most loved Christmas carols performed by New Line Music in SM Center Antipolo Downtown.

Melody Makers Ensemble sing their hearts out to serenade shoppers with Christmas songs at SM City San Mateo.

Joined by the SM Holi Squad, the caroling turned into a shared moment of joy—celebrating togetherness, community, and the true meaning of the holidays.

Your squad with SM Holi Squad at SM City San Mateo.

From joyful surprises to soul-stirring songs, SM Supermalls in the East Metro continue to create spaces where holiday moments are shared, celebrated, and remembered.

Make this season extra special—spend the holidays with your family and friends at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown. Discover more festive activities, enjoy meaningful moments, and let SM be part of your Christmas story.

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Holiday Gifts Made Easy at SM Malls in the East Metro

This Christmas, SM Malls in the East Metro makes holiday shopping effortless with an exciting selection of ready-to-give gifts—complete, beautifully packed, and easy to find across your favorite brands. Whether you’re looking for last-minute presents or curated sets for everyone on your list, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown offer a seamless shopping experience that covers all your gifting needs in one place.

With gift sets thoughtfully arranged and easy to spot across stores, shoppers can enjoy the convenience of choosing presents that are already packaged, themed, and carefully bundled—saving you time without sacrificing quality or style.

This Face Shop gift pack is perfect for skin care fanatics, available at SM City Masinag.

The best gift idea to your dainty friend! This Alberto wallet set is available at SM City San Mateo and SM Center Antipolo Downtown.

Trentahin and kwarentahin friends would love this Katinko set as Christmas gift! Get a box now at SM City San Mateo and SM City Marikina.

You can never go wrong with a pretty pink box from Silk Secrets as a gift, available at SM Store.

Shoppers can enjoy breeze-free gift-giving with easy-to-spot gifts from fashion, beauty, wellness, and specialty brands across the malls. SM Store, Penshoppe, Bench, Havaianas, and Alberto offer complete apparel and lifestyle bundles that make ready-to-wrap gifting effortless. Beauty and self-care lovers will also find curated sets from Ian Darcy with its signature scents; The Face Shop and The Body Shop featuring skincare must-haves, bath essentials, and makeup picks; Unisilver with elegant silver accessories; and Zen Zest offering personal and home fragrances. For those who prefer thoughtful treats, Marks & Spencer has gift bundles filled with chocolates, biscuits, wine, and other premium goodies. Meanwhile, wellness options like Katinko provide relief-focused packs with products for muscle pain, headaches, and everyday discomfort—perfect for practical and caring gifting.

Marks & Spencer’s Sumptuous Selection for Php 3,995 ready for gifting at SM City Marikina.

Spray the scent of holidays into your home with Zen Zest Frosty and Mistletoe Room Spray available at SM City San Mateo and Masinag.

Ian Darcy Eau De Parfums ready for gifting to your fraghead friends. A wide array of luxury inspired scents are available in SM Center Antipolo Downtown and SM City Masinag.

At SM Malls in the East, finding the perfect present is as easy as strolling through your favorite halls. With complete gift sets, easy-find displays, and everything in one place, holiday shopping becomes not just stress-free but enjoyable and festive.

Discover effortless gifting with Holiday Giftables at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown today.

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SM Supermalls in the East Metro are Powered by the Sun

In its continued commitment to sustainability and environmental stewardship, SM Supermalls, through its corporate social responsibility arm SM Cares, is lighting the way toward a cleaner and greener future by harnessing renewable energy across its properties.

In the East Metro, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown are now proudly “Powered by the Sun”, utilizing rooftop solar panel systems that help reduce carbon emissions, promote energy efficiency, and support the nation’s transition to sustainable power sources.

Harnessing the Power of the Sun Across the East Metro

Each mall plays a vital role in SM’s sustainability roadmap by producing clean energy that contributes to both operational efficiency and environmental protection.

• SM City Marikina, energized in 2023, generates an average of 106,179 kWh (Kilowatt-hour) per month with a 2.259 MWp (Megawatt Peak) solar capacity. This is enough to power 506 Filipino households for a month, offsetting 74 tons of carbon dioxide — the equivalent of planting 3,378 mature trees.
  

  

  SM City Marikina continues to champion sustainability with its iconic stilts building design now added with solar panels that energizes solar energy good enough to power more than 500 households.

  
  
• SM City Masinag, fully solar-powered by March 2025, produces around 124,366 kWh monthly through its 1.696 MWp system — enough to supply electricity to 592 households, offset 86 tons of carbon dioxide, or plant 3,956 trees worth of carbon absorption.
  

  

  Seen from above is SM City Masinag with the 2.40-hectare solar panels in the midst of the busy Marcos Highway in Antipolo City.

• SM City San Mateo harnesses the power of the sun with its 810 Solar PV System installed across 2,092 square meters of rooftop space, generating up to 0.45 megawatts of clean energy. This can power 219 Filipino households and reduce carbon emissions by 32 tons, comparable to planting 1,466 mature trees.
  
  

  

  810 panels makeup for 0.45 megawatts of clean energy in SM City San Mateo, enough to reduce 32 tons of carbon emission.

• SM Center Antipolo Downtown, energized between 2024 and 2025, generates 71,270 kWh monthly from a 0.923 MWp solar system — enough to power 339 homes, offset 49 tons of CO₂, or plant 2,267 trees.
  

  

  The solar panels atop SM Center Antipolo Downtown adds to the more scenic view from its roof deck.

Leading the Charge for a Greener Tomorrow

Through SM Cares and the SM Green Movement, SM Supermalls continues to advance sustainability across its network — integrating renewable energy, green architecture, efficient water use, and waste management into its operations.

Collectively, these four solar-powered malls generate nearly 348,000 kWh of renewable energy each month, significantly reducing greenhouse gas emissions while demonstrating that innovation and environmental care can coexist.

With every rooftop installation and every kilowatt-hour generated, SM Supermalls — continues to keep communities, progress, and the planet Powered by the Sun.

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting communities through programs focused on sustainability, the environment, persons with disabilities, women and breastfeeding mothers, children and youth, and the elderly. Under the SM Green Movement, SM Cares leads efforts in energy efficiency, water conservation, waste management, and disaster resilience — helping build a cleaner, safer, and more sustainable future for all.

For more information, visit www.smsupermalls.com/smcares or follow SM Supermalls on social media.

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Unwrapping the Merriest Christmas at SM Malls in the East Metro

SM City Marikina launched the merriest season with Rockin' Christmas flair with Marikina City Mayor Maan Teodoro and SM Supermalls Senior AVP for Operations Mr. Ronald Allan Brosas.

SM Malls in the East Metro—SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown—officially kicked off the most wonderful time of the year with dazzling Christmas centerpiece launches. Each mall showcased a unique theme that captured the joy of the holidays: Rockin’ Holidays at SM City Marikina, A Holiday Symphony at SM City Masinag, The Rhythm of Christmas at SM City San Mateo, and Yuletide Harmony at SM Center Antipolo Downtown. 

Rockin' Christmas centerpiece at SM City Marikina

"A Holiday Symphony," SM City Masinag's music-inspired Christmas centerpiece dazzles at the Mall Atrium.

"The Rhythm of Christmas" centerpiece at the 2F of SM City San Mateo

"The Yuletide Harmony Christmas" centerpiece at the 2F of SM Center Antipolo Downtown

Spreading the warmth of giving, SM Malls in the East Metro also introduced the SM Besties of Joy, the annual charity project of SM Supermalls. For only ₱330, shoppers can purchase a pair of plush SM Besties of Joy—taking one home while the other is donated to SM’s chosen charity organization. This heartfelt initiative lets mallgoers share love and joy with children in need, reminding everyone of the true meaning of Christmas. 

Kids and VIPs were all smiles during the launch ceremony at SM City San Mateo

Shoppers can buy a pair of SM Besties of Joy plush toys for only P330 - keep one and donate the other to SM's chosen charity, sharing love and joy this Christmas

The merriment continues throughout the season with a line-up of exciting activities for families and friends to enjoy. Highlights include the Santa Run (Nov. 16) and Rockin’ Holiday Pet Parade (Nov. 29) at SM City Marikina, the Holiday Paws Party (Nov. 23) at SM City Masinag, along with Santa Claus meet-and-greets, Christmas Snowflake Surprise, Holi Squad appearances, Christmas Acoustics, and the World Chorale Day celebration across the malls. This holiday season, make SM Malls in the East Metro your go-to destination for joyful gatherings, festive experiences, and heartwarming memories with your loved ones.

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BTS Fans Celebrate Members’ Birthdays at SM Malls in the East

September and October were extra exciting for BTS fans as SM Malls in the East hosted fan gatherings for RM, Jung Kook, and Jimin. Virgo Vibes: RM and Jung Kook Day Fan Gathering at SM Center Antipolo Downtown and SerendiPARK: Jimin Day Fan Gathering at SM City San Mateo drew enthusiastic BTS ARMYs for celebrations of music, fun and love for their idols.

In partnership with ARMYs of the East PH, a local BTS ARMY fanbase, these events showcased how SM Malls in the East have become safe and creative spaces for fans to express their love and connect with fellow enthusiasts. The gatherings were filled with heartfelt tributes, photo opportunities, fan interactions, that captured the joy of being part of the ARMY community.

Next on the lineup is Moon Bear: Jin and V Fan Gathering on November 30 at SM City East Ortigas. As part of the SM Fandom campaign, SM Malls in the East invites not just ARMYs but all fandoms to join the fun. Come celebrate your love for music, pop culture, and everything fandom at SM!

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Holi-Squad Leads the 100 Days to Christmas Kickoff at SM Malls in the East

The holiday season is officially here as the Holi-Squad brings early Christmas magic to SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown with the launch of the 100 Days to Christmas countdown starting September 16. This year, SM celebrates with “100 Days of Kindness”—a campaign that puts the spotlight on spreading joy through simple acts of giving.

Holi-Squad welcomes you at the giant red bow arch at the mall entrance of SM City Masinag

The kickoff begins with the Holi-Squad Mall Greeting and the unveiling of the Happiest Holiday Décor, complete with the iconic Holiday Grand Red Ribbon that symbolizes joy and unity.

Festivities continue from October 20 with centerpiece displays, Santa’s chair, and more Holi-Squad appearances. At SM City Marikina, families can lace up their shoes for the much-awaited Holiday Santa Run on November 16. The season gets even brighter with the Holiday Snowflakes Surprises on December 6 and uplifting performances during World Chorale Day on December 8. Throughout December, families can enjoy Happiest Holiday Weekends with Santa meet-and-greets, carols, and lively busking sessions.

Holi-Squad at SM City San Mateo bring delight to families when they visit SM Malls this holiday season

This year also welcomes the SM Besties of Joy—adorable bears where every purchase gives another to a child in need, making the holidays even more meaningful.

Catch the Holi-Squad and take photos with them at SM City Marikina

From December 1 to 31, shoppers can enjoy exclusive SM Malls Online Holiday Deals, making holiday gift-hunting and dining with loved ones easier and more festive.

With the Holi-Squad leading the way, SM Malls in the East invite everyone to experience the happiest and kindest Christmas yet.

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A Special Day for Lolos and Lolas at SM Malls in the East

Last Sunday, September 7, families went to SM Malls in the East to come together and celebrate the everyday heroes who have filled our lives with wisdom, laughter, and unconditional love—our grandparents.

At SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, the day was filled with moments designed to honor grannies and grandpas in ways that matter most: through time, memories, and shared experiences.

Energizing Zumba parties made lolos and lolas grooving to the beat, proving that staying active is always in style. After working up an appetite, they also enjoyed a hearty meal at the mall’s wide array of dining destinations, where favorite comfort food meets family bonding at the table. Shopping also becomes sweeter when you’re choosing gifts especially for them—whether it’s a thoughtful token, a new outfit, or something that sparks joy and nostalgia.

Adding to the festive atmosphere are busking sessions that bring back the soundtrack of their heydays. Classic hits will fill the air, reminding everyone that music is a timeless bridge across generations.

Even after Grandparents’ Day, make the celebration more meaningful by giving your grandparents not just material gifts but also the gift of time. Sit with them, share stories, laugh, and create new memories together in a place where families always feel at home.

Join SM Malls in the East this Sunday and let’s turn Grandparents’ Day into a beautiful celebration of love, life, and legacy. Because at SM, it’s always more special when shared with the ones we cherish most.

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SM hosts biggest ARMY Fan Festival, Welcome to BorahaEast!

This June to July, East Metro turns purple as SM Malls in the East invite all ARMYs to join the Welcome to BorahaEAST celebration — the biggest fandom event of the year - happening from June 13 to July 9 across 7 SM malls: SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City Taytay, SM Center Angono, and SM City East Ortigas.

Launched under SM Supermalls’ Extra Exciting East regional campaign and the nationwide SM Fandom initiative, Welcome to BorahaEAST is a tribute to the music, message, and global impact of BTS. This multi-mall celebration gives fans the chance to connect, express their love for BTS, and create unforgettable purple memories through curated activities designed especially for the ARMY community.

What to expect: A full month of purple magic

Purple illumination (June 13–July 9)

Witness all 7 malls light up in iconic BTS purple, symbolizing the group’s love and connection with their fans. It’s the perfect way to kick off the BTS Festa season in the East!

Simultaneous cup sleeve event (June 14)

Join fellow fans for a day of fandom unity, photo ops, and exclusive cup sleeves as all seven SM malls host a massive BTS-themed cup sleeve event.

ARMY fan gathering, pop-up market, and key ring party

Celebrate an OT7 reunion with your ARMY friends, shop for K-merch, and enjoy interactive booths and installations at select fan events:

• June 14 – SM City Taytay
• June 15 – SM City Marikina
• June 21 – SM Center Angono
• June 29 – SM City East Ortigas
• July 5 – SM City Masinag

ARMY key ring party

• June 22 – SM Center Antipolo Downtown

Random play dance

• July 5 – SM City San Mateo

End the celebration with a burst of energy as ARMYs take center stage and show off their dance moves during a full-on BTS Random Play Dance showdown!

Where music meets memories

Welcome to BorahaEAST is more than a celebration — it’s a place for connection. It brings together fans from all walks of life who have been inspired by BTS’ music and message of hope, self-love, and togetherness. The event series reflects how SM Supermalls continues to champion safe, inclusive, and joyful spaces for fandoms to thrive.

So, whether you’re a newly converted ARMY or celebrating your BTS era with longtime friends, this is your sign to head to the East. Spend the BTS Festa season with your ARMY friends, collect memories, and celebrate — because a new chapter has begun.

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Spoil Mom with Gift Finds and Feast Spots at SM Malls in the East this Mother’s Day

This Mother’s Day, go all out in showing Mom how much she means to you! Whether she’s your best friend, your biggest cheerleader, or your go-to shopping buddy, there’s no better place to celebrate her than at SM Malls in the East—SM Malls in the East—SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City East Ortigas, SM City Taytay, and SM Center Angono.

Start with a sweet snap at the MOM Photo Spot
Capture the moment with heartwarming photos at the specially curated MOM Photo Spots in each mall. Moms and kids of any age strike a pose and share smiles under pink and floral-themed photo spots that make memories last a lifetime.

Dainty photo spot for amazing moms at SM Malls in the East

Treat her to well-deserved pampering
After all the love she’s given, Mom deserves a little self-care. Indulge her with a relaxing massage, facial, or salon makeover from wellness and beauty shops. It’s the perfect way to help her unwind and glow on her special day.

Book a skin pampering date with mom at SkinStation at SM City Taytay

Find fashionable gift picks she'll love.
Whether she’s into timeless elegance or modern style, shop for chic clothing, trendy accessories, or stylish watches she’ll treasure. With exclusive Mother's Day deals in fashion, it’s easy to find something that fits her taste perfectly.

Comfy and stylish fits for mom at SM City East Ortigas, Taytay, Marikina, Masinag and San Mateo

Elegant timepieces for everyday wear or special occasions from The SM Store at SM City Marikina, Masinag, Taytay, San Mateo and East Ortigas. 

Feast with the fam at her favorite food stops.

Round out the day with a delicious meal at Mom’s favorite restaurant. From comfort food classics to international cuisine, SM Malls in the East offer dining spots fit for every kind of foodie mom. Don’t forget to surprise her with a sweet treat or a celebratory cake! Celebrate the queen of your heart this Mother's Day at SM Malls in the East.

Rich and flavorful truffle pasta to share with the family from The Taste of Czaczacza at SM City Masinag

Beautiful cakes for beautiful moms from Hearts and Bells at SM City Marikina

Snap it, spoil her, and share the love—#MothersDayAtSM. Visit your nearest SM Mall in the East and make Mom’s day extra memorable!

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New Stores, New Experiences at SM Malls in the East Metro

The East Metro just got a whole lot more exciting with the latest lineup of tenants opening their doors at your favorite SM Malls! Whether you're craving something delicious or looking to upgrade your wardrobe and essentials, there’s something fresh and delightful waiting for everyone.

At SM Center Antipolo Downtown, foodies can now indulge in Japanese comfort food at Le Katsu, known for its perfectly crispy and tender tonkatsu dishes. Pair your meal with a refreshing drink from RoyalTea, which offers a variety of cheese teas and fruit-infused drink  perfect for cooling down after a busy day.

Over at SM City Marikina, a familiar favorite is back—Max’s Restaurant has re-opened its doors, ready to serve its iconic fried chicken and Filipino classics in a cozier, revamped space.

Iconic Filipino restaurant, Max's, reopens its doors at their new location at the GF of SM City Marikina

For sweet cravings, try the creamy delights of Bebang’s Halo-Halo, a modern and premium twist to the Pinoy classic dessert. If you're in the mood for a quick snack or something to go with your coffee, drop by Pretzels & Cinnamon for freshly baked goodies that hit the sweet spot.

Crowd favorite, Bebang's Halo-Halo is now open at SM City Marikina

Pretzels & Cinnamon now open at the 3F of SM City Marikina

Coffee lovers are in for a treat at SM City Masinag with the arrival of Zus Coffee, a Malaysia-born brand making waves for its affordable, premium brews in a variety of exciting flavors. It’s the perfect spot to fuel up during a shopping break or for casual meetups with friends.

ZUS Coffee at SM City Masinag is your new go-to for affordable coffee experience

And for stylish yet comfortable footwear and bag options, SM City San Mateo welcomes Alberto. Whether you’re looking for formal shoes, trendy sandals, or work-friendly options, Alberto combines fashion and function to keep your steps on point.

Stylish and comfy fashion available at Alberty SM City San Mateo

These new additions make shopping, dining, and hanging out at SM Malls in the East Metro even more fun and rewarding. And the best part? There's more to come! Watch out for exciting new shop openings in the coming months—bringing even more variety and surprises your way. Come visit SM Center Antipolo Downtown, SM City Marikina, SM City Masinag, and SM City San Mateo today—your newest shopping and dining discoveries are just around the corner!

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