Tech & Play Month brings the fun to SM Malls in the East Metro

Tech & Play area at the atrium of SM City Masinag this August

From the latest gadgets and must-have collectibles to cosplay showcases and a dedicated collectors’ destination, Tech & Play Month brings every kind of passion to life at SM Malls in the East Metro.

This August, Tech & Play Month brings together technology, gaming, creativity, and fandom communities for a month-long celebration at SM Malls in the East. From August 1 to 31, discover the latest gadgets, join cosplay activities, hunt for collectibles, and connect with fellow fans.

The new Huawei Puro 90s Series and Huawei Matepad 12 X 2026 available at SM Cyberzone Marikina, Masinag and San Mateo

The trusty, powerful Macbook available at Power Mac Center SM Cyberzone Marikina, Masinag, and iStudio Plus in SM Cyberzone San Mateo

For those ready for their next gadget upgrade, SM Cyberzone offers a wide range of tech finds, from the HUAWEI Pura 90s Series to Apple devices, including MacBook, available at Power Mac Center. Explore smartphones, laptops, accessories, gaming gear, and other tech essentials all in one place.

Stock up on your work essentials -- storage devices, ink, printers, and more at Office Warehouse, SM Center Antipolo Downtown.

Fandom also takes center stage with Cosplay events lined up at SM City Masinag on August 23, and August 29 at SM City Marikina where fans can bring their favorite characters to life and connect with fellow enthusiasts.

Catch Cosplay Fest at SM City Marikina and SM City Masinag and see fandom favorites come to life.

Meanwhile, collectors can hunt for toys, character merchandise, and pop-culture finds at Toy Kingdom inside SM Store Marikina, Masinag, and San Mateo. For more dedicated collectors, SM City Marikina’s Collector’s Hub offers a space to discover new finds and connect with fellow hobbyists.

The Collector's Hub at SM City Marikina is open until August 20 at the Ground Level

From Gundam kits to Hot Wheels, discover exciting collectibles and a new favorite to your collection at Toy Kingdom

Tech & Play Month celebrates the many ways people enjoy their passions—from max out upgrade of gadgets and exploring new tech to cosplaying, collecting, and connecting with fellow fans.

So whether you're a techie, gamer, creator, cosplayer, collector, or simply curious to discover something new, make you most-loved SM Malls in the East Metro part of your August itinerary.

Experience Tech & Play Month from August 1 to 31 at SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown and participating SM Supermalls.

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Discover the Latest Must-Visit Shops at SM Malls in the East Metro

Max out your mall visit at the newly opened shops in your most loved malls in the East Metro

Fresh finds, bold flavors, and new lifestyle spots are powering up every East Metro mall day as SM Supermalls rolls out a fresh wave of new openings for every kind of shopper. Whether you’re craving comfort food, searching for stylish new finds, or planning an all-out shopping and dining spree, there’s always something new to discover at your most loved SM malls in the East Metro.

Dainty accessories for your little princess at Clarisse SM Center Antipolo Downtown

Branded finds at 7 Luxe on the 2nd level of SM Center Antipolo Downtown

At SM Center Antipolo Downtown, shoppers can discover Clarisse, a boutique filled with trendy accessories perfect for young girls who love expressing their style through fun and fashionable pieces. Travelers and fashion lovers can also visit 7 Luxe for branded luggage, bags, and shoes that combine style and functionality for every adventure.

Classic Filipino dishes with a twist at Mesa SM City San Mateo located at the Ground Level

Premium cakes and pastries on the go at Conti's located on the 2nd Level of SM City San Mateo

Foodies can head to SM City San Mateo for comforting and flavorful dining experiences. Mesa serves elevated Filipino dishes perfect for family gatherings and celebrations, while Conti’s Bakeshop delights guests with its well-loved cakes, pastries that make every stop extra special.

Bulawan Panaderya serves freshly baked breads daily at SM City Masinag

Everyday wearable jewelry at Everglowi SM City Masinag located on the ground level

At SM City Masinag, Everglowi adds sparkle to every shopping trip with elegant gold and silver jewelry pieces perfect for gifting or everyday wear. Meanwhile, Bulawan Panaderya offers freshly baked breads, pastries, and beverages that make snack breaks and café moments even more satisfying.

Hearty Ramen bowls at Ramen Nagi located on the New Hallway of SM City Marikina

Coffee and me time at Pedal Café SM City Marikina

Marikina's pride Mylene's Bakeshop now brings its bestsellers to SM City Marikina

Meanwhile, the new hallway at SM City Marikina is a must-visit dining destination for every food lover ready to max out their food trip. Guests can enjoy cozy café moments at Pedal Cafe and classic baked favorites from Marikina’s pride Mylene’s Bakeshop.

Wangfu brings Singaporean cuisine to its new location at the newly opened hallway of SM City Marikina

Real and modern Italian Cuisine at Cibo SM City Marikina

Cravings for global flavors are well-covered with a strong lineup of dining options in the East Metro. For Japanese comfort food, Ramen Nagi continues to draw diners with its rich, customizable bowls of ramen that have become a go-to for quick yet satisfying meals. Wangfu brings bold classic Singaporean-inspired dishes, perfect for hearty lunches and shared meals. Meanwhile, Cibo completes the mix with signature Italian favorites, ideal for relaxed family dinners or post-shopping indulgence.

From shopping hauls and café dates to family feasts and spontaneous gala moments, SM Supermalls in the East Metro continues to bring fresh experiences closer to shoppers. Visit your nearest SM mall in the East Metro today and discover new ways to dine, shop, and celebrate every day to the max.

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SM Malls in the East goes Purple again for BorahaEast 2.0

BTS is back -- and BorahaEast 2.0 returns in full purple celebration across SM Malls in the East

Attention, Filo ARMY! A purple-filled celebration is making its way across SM Supermalls in the East as BorahaEast 2.0 returns for an even bigger and more exciting season.

Fueled by the excitement surrounding BTS’ new album Arirang and their ongoing sold-out world tour, BorahaEast 2.0 brings together ARMY from across the country for a celebration of music, friendship, creativity, and unforgettable fandom moments.

SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9

In partnership with ARMYs of the East PH, the campaign transforms seven SM malls into purple-filled destinations where fans can connect, celebrate, and create memories together:

• SM Center Angono
• SM Center Antipolo Downtown
• SM City East Ortigas
• SM City Marikina
• SM City Masinag
• SM City San Mateo
• SM City Taytay

From June 13 to July 9, ARMYs can look forward to a lineup of maxed-out experiences happening throughout the campaign. Watch participating malls glow during the much-awaited purple illumination, join cup sleeve events with fellow fans, and discover exciting finds at the pop-up market featuring BTS merch and other fan-made collectibles.

Energetic fan chants are always fun with hundreds of co-ARMYs cheering together

Groove with co-ARMYs to BTS hits at ARMY fan gatherings

Running while fangirling to BTS is always a good idea

From BTS bias discussions and concert stories to handing out freebies, the ARMY fan gatherings create the perfect space for fans to connect and celebrate together. Meanwhile, energetic fans can dance their hearts out during Random Play Dance sessions and cap off the BorahaEast 2.0 celebration at the Neon Purple Run this July — a vibrant finale where running enthusiasts and ARMY alike can hit the ground in purple and create unforgettable memories with fellow fans in every stride.

Tag along your ARMY bestie and create lasting fangirl moments

Join ARMY games and win fun prizes at fan gatherings

Beyond the activities, BorahaEast 2.0 is all about creating meaningful moments together. Whether you’re attending with your ARMY besties, meeting new fandom friends, or simply celebrating your love for BTS, every stop promises surprises, prizes, photo-worthy moments, and experiences that make the Festa season even more memorable.

Join ARMY games and win fun prizes at fan gatherings

BTS merch -- official or fanmade in all forms -- available for collection at the Pop-up Market in select SM malls and dates

So wear your favorite purple fits, bring your light sticks, and prepare to celebrate the Festa season the maxed-out way at BorahaEast 2.0.

Don’t miss a single purple moment — follow the official social media pages of all seven participating SM Malls in the East for BorahaEast 2.0 schedules, surprises, and event announcements, then gala to the max by visiting your most loved malls throughout the celebration and making memories with fellow ARMY along the way.

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Shop, Stamp, and Drive Home Exciting Rewards in Antipolo

Make every mall visit count with exciting promos at SM City Masinag and SM Center Antipolo Downtown.

Shoppers in Antipolo have more reasons to go on a gala to the max this May as exciting mall activities bring more reasons to enjoy every visit at their most-loved mall destinations. Whether it’s a quick shopping errand, a casual dining stop, or a weekend stroll with family and friends, every mall trip becomes more meaningful with added experiences to look forward to.

This summer, shoppers can enjoy maxed-out moments and exciting mall activities at SM Center Antipolo Downtown and SM City Masinag, where every purchase adds more value to every visit.

Shop, Dine, & Drive at SM Center Antipolo Downtown
From April 17 to May 31, shopping and dining become even more exciting at SM Center Antipolo Downtown with the Shop, Dine, & Drive promo.

For every ₱1,000 single or accumulated purchase from participating tenants within the promo period, customers receive one (1) e-raffle entry as part of the ongoing promo in partnership with Starbike.

Whether you’re picking up essentials, dining at your favorite food spots, or enjoying a casual mall day, every receipt becomes part of a more rewarding shopping experience.

Perfect for everyday errands or spontaneous visits, the promo adds another reason for Antipolo shoppers to make the most of every trip to the mall.

Shop, Stamp & Win at SM City Masinag
Meanwhile, from May 1 to 31, shoppers at SM City Masinag can enjoy an engaging mall activity through the Shop, Stamp & Win promo.

Customers who shop ₱1,000 in a single receipt at any store in SM City Masinag may present their receipt at the Shop, Stamp & Win Redemption Booth located at the Lower Ground Level beside the nude elevator to receive a Stamp Coupon. One stamp is earned for every ₱1,000 spend per visit, allowing shoppers to gradually unlock special treats and bonus surprises as they complete their stamp journey.

Whether you’re shopping for fashion finds, home essentials, beauty picks, or dining favorites, every visit adds to a more enjoyable mall experience.

Make Every Mall Day Count
With these exciting promos, Antipolo shoppers can turn every outing into a gala to the max—filled with shopping, dining, and memorable experiences. Every mall visit becomes an opportunity to enjoy more of what you love at your most-loved mall.

Now is the perfect time to plan your next mall day, enjoy a maxed-out shopping experience, and make every spend part of your everyday moments.

Visit SM Center Antipolo Downtown and SM City Masinag today and discover more ways to shop, dine, and enjoy your favorite Antipolo mall destinations.

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East Metro Goes All Out for the SM Active Hub Anniversary

Bubble Fun Run 2.0 at SM City Marikina gathered more than a thousand runners for a fun-filled Sunday run

SM Active Hub Anniversary celebrations went all out across the East Metro as SM malls transformed into vibrant spaces for sports, movement, and community play, reinforcing SM Active Hub’s commitment to keeping everyone active and engaged.

Hooked Pickleball club with their young pupils at SM City Marikina

From dribbles on the court to powerful smashes in play, athletes of all ages keep the energy moving at SM Center Antipolo Downtown

At SM City Marikina, the energy was maxed out from start to finish with the Pickleball Tour kick-off led by Mackonner Dy, followed by a fun and interactive pickleball clinic for kids in partnership with Hooked Pickleball Club, and a high-spirited Bubble Fun Run that brought families and runners together in a colorful burst of movement. Over at SM Center Antipolo Downtown, the action continued with a developmental basketball training program for kids, alongside open play sessions for pickleball and badminton that encouraged friendly competition and community participation.

MacKonner Dy at a Pickleball open play at SM City Marikina

Meanwhile, SM City Masinag and SM City San Mateo kept the momentum going with the East Chess Summer Open and Taekwondo Training Camps that showcased both mental focus and physical discipline. SM City San Mateo also added a high-energy Zumba session that turned fitness into a shared celebration of rhythm and movement.

From focused chess moves to energetic Zumba beats and powerful taekwondo kicks, every activity brings the community together in motion at SM City San Mateo

As April wraps up and summer activities continue in full swing, the SM Active Hub Anniversary also serves as a fitting celebration for the Let’s Play summer campaign, encouraging families, friends, and fitness enthusiasts to make the most of the season through movement, sports, and shared experiences. Happening in some of the East Metro’s most-loved malls, the event embodied the spirit of Here to Move, inspiring communities to stay active, discover new hobbies, and enjoy meaningful connections through sports and recreation.

Strategic chess plays and disciplined taekwondo moves - young participants showcase focus and determination at SM City Masinag’s open plays for the SM Active Hub Anniversary

More than a celebration, SM Active Hub continues to champion spaces where everyone can be Here to Move—whether through fitness, play, competition, or wellness. Join the movement and be part of future SM Active Hub activities across SM Malls in the East Metro. Follow your nearest SM mall’s official pages for schedules, upcoming sports clinics, and community events—and stay ready to move, play, and go all out the SM way.

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Gala To The Max Takes Over SM Malls in the East Metro

The Gala is Maxex out as PPop groups Cloud 7 and Yanna groove to the SM Supermalls' anthem at SM City Marikina (Screengrab from SM City Marikina)

The vibe is maxed out at SM Malls in the East as “Gala To The Max,” the newest anthem of SM Supermalls performed by rising P-Pop trio DNA in partnership with StarPop, comes to life through music, movement, and community. Across SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, mallgoers are stepping into a more dynamic kind of hangout—one that goes beyond the usual and brings every moment all out at their most loved malls.

Rising PPop Girl Group, DNA, leads the boppy Gala To The Max anthem of SM Supermalls

Powering the energy are rising P-Pop acts and young artists including Cloud 7 members Kairo, Egypt, Fian, Lucas, Migz, PJ, and Yohan; Yanna members Samantha, Bri, Reylie, Cheska, and Keziah; Yuna members Sachi, Faith, Sara, and Mhai; and solo performers Amiel, Tavis, Marcky, and Duna. Together, they turn each mall stop into a stage for expression, connection, and shared moments that totally match today’s vibe.

PPop cuties Yanna also grooves their way to SM Center Antipolo Downtown for Gala To The Max anthem
(Screengrab from SM Center Antipolo Downtown)

Girl group Yuna tours at SM City Masinag as they Gala To The Max
(Screengrab from SM City Masinag)

More than just an anthem, “Gala To The Max” transforms everyday malling into something more meaningful—where barkadas, fans, and families come together, find their tribe, and create moments that feel personal, spontaneous, and real. It’s a celebration of individuality and community, all happening in a space that feels like home.

Young artists Duna, Amiel, Tavis and Marcky dancing to Gala To The Max anthem in SM City San Mateo
(Screengrab from SM City San Mateo)

Round up your crew, bring your vibe, and gala to the max at SM Supermalls in the East—then follow your favorite malls’ official social media pages and join the Gala To The Max dance challenge. Show off your moves and be part of the movement.

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Project Neon lights up Earth Hour across SM Malls in the East Metro

Runners glow in neon, ready to hit the Earth Hour kilometers at Neon Run, SM City Marikina

SM Malls in the East Metro, in partnership with SM Cares, turned Earth Hour last March 28 into a vibrant celebration of movement and sustainability through Project Neon. The initiative united communities through high-energy activities that prove going green can be fun, engaging, and all for you. Across each most-loved mall, hundreds of participants showed up in glowing neon to max out their support for the planet.

In a burst of color and energy, SM City San Mateo’s Neon Pedal gathered bikers for a neon-lit unity ride around the municipality, while SM City Marikina’s Neon Run saw runners take on a 3KM fun run along the mall’s driveway. SM City Masinag’s Neon Move turned Earth Hour into a lively fitness gala with Zumba enthusiasts dancing in full neon flair, as SM Center Antipolo Downtown’s Neon Paddle brought together pickleball and badminton players for glowing, high-spirited matches.

Dinking in neon at a fun pickleball match for Neon Paddle at SM Center Antipolo Downtown for Earth Hour

Riding out with bike friends for the planet with Neon Pedal at SM City San Mateo

High-energy grooves at Neon Move in SM City Masinag for the Earth Hour

Through Project Neon, SM Malls and SM Cares once again brought communities together for a meaningful cause—proving that even in the dark, collective action can shine the brightest, inspiring everyone to take part in protecting the planet one movement, one shared experience at a time.

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SM Supermalls in the East Metro Goes Maxed Out for BTS Comeback

The wait is finally over—global pop supergroup BTS has made their most-awaited return with their powerful new album, Arirang. Marking a new era for the icons who have redefined music and fandom culture worldwide, this comeback has sparked excitement across the globe—and at SM Supermalls, the celebration went all out for all ARMYs.

BTS Fanbase ARMYs of the East PH gather at Shakey's SM Center Antipolo Downtown to watch the live concert streaming

Bringing together through SM Fandom, ARMYs across the East Metro gathered for a series of immersive, music-filled events designed all for you—a true Gala to the Max experience that turned every moment into a shared memory.

Fan-made prizes are given away to lucky ARMYs

ARMYs put out their lightsticks while singing to BTS' new songs from their new album during their comeback concert viewing

ARMYs across the East Metro came together in full force as SM Supermalls delivered back-to-back comeback celebrations. At SM Center Antipolo Downtown, the BTS The Comeback Live Viewing Party turned Shakey’s into a concert-like experience, with cheers, lightsticks, and fan chants filling the space as fans witnessed BTS’ much-anticipated return. Meanwhile, SM City Masinag mall facade was washed in red during the ARIRANG | ARMYRang Cupsleeve Event, where themed setups, fan-made merchandise, and exclusive freebies created a vibrant tribute to BTS’ new era. The excitement continues with another cupsleeve event on April 9 at SM City San Mateo, promising more fan activities and shared moments as the SM Fandom celebrates the Arirang era together.

Your favorite drink with fan-made cupsleeves featuring the K-Pop icons at the ARIRANG | ARMYRang Cupsleeve Event at SM City Masinag

ARMY events at SM can be a mother-daughter bonding moment too.

ARMY's lounge that is ARIRANG-coded at the mall atrium of SM City Masinag for the cupsleeve event

An eventful weekend for SM Supermalls in the East Metro to welcome back BTS

From live viewing parties to fan-led gatherings, SM Supermalls continues to be the home of unforgettable fandom experiences—bringing communities together in ways that are truly all for you.

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