Max Out the Super September Sale at SM Malls in the East Metro

Super discounts await you at Super September Sale

Get ready to make the most of the month with the Super September Sale at SM Malls in the East Metro! Happening on September 18, 19, and 20, it’s the perfect opportunity to shop, save, and enjoy more of what’s in store with up to 50% off on select items.

Planning ahead for the holidays? Start your Christmas shopping early and tick gifts off your list before the December rush. You can also stock up on rainy season essentials, refresh your wardrobe, or simply treat yourself to great finds at prices that make it easier to get more for less.

Whether you’re shopping for the family or looking for something just for you, there’s plenty of reason to make your weekend all for you.

Make your September shopping trip even more exciting and max out your savings while exploring the stores and offers at your favorite SM mall. It’s also the perfect excuse to gather your family or friends, head out for a day of shopping, dining, and gala to the max!

Don’t miss the Super September Sale on September 18, 19, and 20 at SM City Marikina, SM City Masinag, and SM City San Mateo. Shop your must-haves, discover great finds, and make the most of the sale while it lasts!

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Make It a Day to Remember with Lolo and Lola at SM Malls in the East Metro

Max out Lolo and Lola’s day out at SM Malls in the East Metro with memorable activities just for them.

Grandparents’ Day is a wonderful time to bring the family together and celebrate Lolo and Lola with the people who mean the most to them. Make the day extra special with good food, fun activities, music, and plenty of opportunities to create new memories together at SM Malls in the East Metro.

Start the celebration with memories you can look back on. Take Lolo and Lola to a photo booth and capture candid smiles, funny poses, and classic family photos that they can treasure at photo booths like Life Four Cuts in SM City Masinag, SM City San Mateo and Photo Objet at SM City Marikina.

Tag your lolo and lola to take photos at Life Four Cuts in SM City San Mateo.

For active Lolo and Lola, enjoy a friendly game of pickleball or badminton together at the fun courts in SM City Marikina and SM Center Antipolo Downtown. Whether they’re seasoned players or simply up for trying something new, it’s a fun way to stay active and bond with the family.

Play pickleball with the entire family at SM City Marikina.

Of course, no family celebration is complete without a shared feast. Gather around the table at your favorite restaurants and let the stories flow between bites. From family favorites to new dishes everyone can discover, mealtimes are always better when shared with Lolo and Lola.

Something for everyone in the family especially for Lolo and Lola at Viking’s in SM City Marikina.

For a little nostalgia, catch music buskers performing songs from the yesteryears. Sing along to familiar tunes, reminisce about old memories, and maybe even have an impromptu dance. A Public Piano is also free to play, giving Lolo and Lola a chance to enjoy a tune, play a favorite song, or share a musical moment with the family.

Remember good old memories with music from talented buskers and enjoy a tune of your own at the free-to-play Public Piano in SM City Masinag.

For a classic bonding experience, head to SM Cinema and enjoy a little cinema nostalgia. Rediscover the magic of watching a great story together, just like the good old days.

Philippine Cinema classics for Lolo and Lola at SM Cinema Marikina, Masinag and San Mateo.

From photos and feel-good activities to family meals, familiar songs, and nostalgic movies, there are plenty of ways to max out the celebration. After all, the best gifts for Lolo and Lola are often the simplest ones: time, laughter, and moments spent together.

Make Grandparents’ Day an all-for-you celebration for the people who have given so much to your family. Spend Lolo and Lola’s special day at your most-loved malls in the East Metro: SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, where every family moment can become a memory worth keeping.

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Tech & Play Month brings the fun to SM Malls in the East Metro

Tech & Play area at the atrium of SM City Masinag this August

From the latest gadgets and must-have collectibles to cosplay showcases and a dedicated collectors’ destination, Tech & Play Month brings every kind of passion to life at SM Malls in the East Metro.

This August, Tech & Play Month brings together technology, gaming, creativity, and fandom communities for a month-long celebration at SM Malls in the East. From August 1 to 31, discover the latest gadgets, join cosplay activities, hunt for collectibles, and connect with fellow fans.

The new Huawei Puro 90s Series and Huawei Matepad 12 X 2026 available at SM Cyberzone Marikina, Masinag and San Mateo

The trusty, powerful Macbook available at Power Mac Center SM Cyberzone Marikina, Masinag, and iStudio Plus in SM Cyberzone San Mateo

For those ready for their next gadget upgrade, SM Cyberzone offers a wide range of tech finds, from the HUAWEI Pura 90s Series to Apple devices, including MacBook, available at Power Mac Center. Explore smartphones, laptops, accessories, gaming gear, and other tech essentials all in one place.

Stock up on your work essentials -- storage devices, ink, printers, and more at Office Warehouse, SM Center Antipolo Downtown.

Fandom also takes center stage with Cosplay events lined up at SM City Masinag on August 23, and August 29 at SM City Marikina where fans can bring their favorite characters to life and connect with fellow enthusiasts.

Catch Cosplay Fest at SM City Marikina and SM City Masinag and see fandom favorites come to life.

Meanwhile, collectors can hunt for toys, character merchandise, and pop-culture finds at Toy Kingdom inside SM Store Marikina, Masinag, and San Mateo. For more dedicated collectors, SM City Marikina’s Collector’s Hub offers a space to discover new finds and connect with fellow hobbyists.

The Collector's Hub at SM City Marikina is open until August 20 at the Ground Level

From Gundam kits to Hot Wheels, discover exciting collectibles and a new favorite to your collection at Toy Kingdom

Tech & Play Month celebrates the many ways people enjoy their passions—from max out upgrade of gadgets and exploring new tech to cosplaying, collecting, and connecting with fellow fans.

So whether you're a techie, gamer, creator, cosplayer, collector, or simply curious to discover something new, make you most-loved SM Malls in the East Metro part of your August itinerary.

Experience Tech & Play Month from August 1 to 31 at SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown and participating SM Supermalls.

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Coffee N' Chill Fest Is Brewing at SM Malls in the East Metro

Treat yourself to a maxed-out coffee experience at Coffee & Chill Fest at SM Malls in the East Metro.

Whether you're someone who starts the day with a strong cup of coffee, catches up with friends over an iced latte, or simply enjoys discovering new cafés, Coffee N' Chill Fest at SM Malls in the East Metro is the perfect excuse to slow down and savor the moment.

Choose a cozy nook or by the couch to sit and sip at our cafes inside your most-loved malls.
📍Pedal Café, Ground Level, SM City Marikina

From classic coffee blends to creative latte creations, there's a cup for every kind of caffeine adventure.
📍Ube Latte from Bulawan Panaderya at SM City Masinag, Tiramisu Latte from Let’s Talk Coffee at SM City Marikina Mall Atrium, Caramel Macchiato from Kapeed at the Upper Ground Level of SM City Masinag

The celebration is part of the SM Supermalls Coffee N' Chill Festival, the country's biggest celebration of coffee culture, bringing together the largest selection of coffee experiences across 75 participating SM Supermalls nationwide. From cult-favorite cafés and local discoveries to exclusive brews and immersive activities, the festival delivers maxed out experiences for every coffee lover. Only at the country's most loved malls can you enjoy coffee celebrations on this scale, all in one destination.

Tara Kape because Coffee is Life at SM City Masinag Coffee & Chill spot located at the Upper Ground Level.

A cozy Coffee N' Chill Spot awaits at the Mall Atrium of SM City Marikina.

The perfect date spot at Chapter Coffee located at the 3rd level of SM City Marikina.

At SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, coffee lovers can discover a curated selection of coffee offerings, from familiar café favorites to locally crafted brews worth trying. Whether you like your coffee hot, iced, bold, sweet, or anything in between, there's always something new to enjoy.

Taste the difference with Neigbrewhood Cafe's signature brews, crafted using proudly Filipino-grown coffee beans from Atok, Benguet.

Take a closer look at locally grown Benguet coffee beans and enjoy their rich aroma at SM City Masinag's Coffee N' Chill Spot.

The experience becomes even more special at the Coffee N' Chill Spots located at the Mall Atrium of SM City Marikina and the Upper Ground Level of SM City Masinag. Here, guests can lounge with family and friends, take in the rich aroma of locally produced coffee beans, sample unique coffee concoctions from local coffee players, explore signature drinks from participating café tenants, and enjoy live acoustic performances from talented busker artists. Whether you're catching up with friends, taking a well-deserved break, or simply enjoying a quiet afternoon, it's the perfect place to sip, relax, and make every coffee moment count.

From solo coffee runs to coffee dates with family and friends, every visit is a chance to discover something new. Head to SM Malls in the East Metro, sip, chill, and gala to the max with coffee experiences made for every kind of coffee lover.

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Ube Nation is taking over SM Malls in the East Metro

Indulging in anything Ube is easy peasy at SM Malls in the East Metro

From viral desserts on social media to purple-inspired café creations across the globe, ube continues to capture the hearts — and taste buds — of food lovers everywhere. Once known mainly as a Filipino favorite, this vibrant purple yam has now become an international sensation, appearing in lattes, cakes, ice cream, pastries, and specialty treats in different parts of the world. Its rich flavor, comforting sweetness, and unmistakable color have made ube a standout in the global food scene and a source of Filipino pride.

Ube Nation at SM City Marikina, SM City Masinag, SM City San Mateo and SM Center Antipolo Downtown

At SM Malls in the East Metro, the ube craze is bigger, bolder, and more delicious than ever. With so many exciting ube-inspired finds across dining spots, cafés, bakeries, and pasalubong favorites, every food trip feels like entering an ultimate Ube Nation — where every gala becomes a purple-filled adventure.

Ube silvanas from Brownies Unlimited in SM City Marikina and SM City San Mateo

Halokay Ube from Bebang Halo Halo at SM City Marikina

Classic Halo-halo with Ube ice cream and halaya from Bacolod Chicken Inasal in SM City Marikina and SM Center Antipolo Downtown

Craving a refreshing and creamy treat? Enjoy classic halo-halo and ube-loaded desserts from Bebang Halo-Halo, Kuya J Restaurant, and Chowking, serving up satisfying Ube Halo-Halo combinations perfect for cooling down during mall strolls.

Happiness in Zus' Ube Frappe at SM City Masinag

Ube Milk Drink from Pickup Coffee SM Center Antipolo Downtown

Coffee lovers can also max out their café experience with flavorful Ube Latte creations from ZUS Coffee and Pickup Coffee, where creamy coffee blends meet the sweet and nutty goodness of ube in every sip.

Pretty Ube cake from Hearts & Bells at SM City Marikina

For those with a sweet tooth, beloved cake favorites are taking the ube trend to another level. Indulge in decadent ube cakes and pastries from Goldilocks, Hearts and Bells, Max's Restaurant, and Conti's Bakeshop and Restaurant — perfect for celebrations, pasalubong, or simply treating yourself after a long day.

Cheezy Ube Mada at Bulawan Panaderya SM City Masinag and SM Center Antipolo Downtown

French Baker's Ube Bun in SM City Marikina and SM City San Mateo

Meanwhile, bakery lovers can discover comforting ube breads, pastries, and delicacies from The French Baker, Brownies Unlimited, Bulawan Panaderya, and Hap Chan, offering delightful purple-hued bites that pair perfectly with coffee or merienda moments.

Whether you are an ube enthusiast, café hopper, or foodie explorer, there is always a new purple treat waiting at your most loved SM malls in the East Metro. From drinks and desserts to breads and delicacies, the growing Ube Nation at SM Supermalls proves that Filipinos’ love for ube is here to stay.

Gather your family, foodie friends, and fellow dessert lovers and gala around SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown to shop, dine, and indulge in everything ube. Max out your cravings and discover your next purple favorite only at SM Supermalls in the East Metro.

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Discover the Latest Must-Visit Shops at SM Malls in the East Metro

Max out your mall visit at the newly opened shops in your most loved malls in the East Metro

Fresh finds, bold flavors, and new lifestyle spots are powering up every East Metro mall day as SM Supermalls rolls out a fresh wave of new openings for every kind of shopper. Whether you’re craving comfort food, searching for stylish new finds, or planning an all-out shopping and dining spree, there’s always something new to discover at your most loved SM malls in the East Metro.

Dainty accessories for your little princess at Clarisse SM Center Antipolo Downtown

Branded finds at 7 Luxe on the 2nd level of SM Center Antipolo Downtown

At SM Center Antipolo Downtown, shoppers can discover Clarisse, a boutique filled with trendy accessories perfect for young girls who love expressing their style through fun and fashionable pieces. Travelers and fashion lovers can also visit 7 Luxe for branded luggage, bags, and shoes that combine style and functionality for every adventure.

Classic Filipino dishes with a twist at Mesa SM City San Mateo located at the Ground Level

Premium cakes and pastries on the go at Conti's located on the 2nd Level of SM City San Mateo

Foodies can head to SM City San Mateo for comforting and flavorful dining experiences. Mesa serves elevated Filipino dishes perfect for family gatherings and celebrations, while Conti’s Bakeshop delights guests with its well-loved cakes, pastries that make every stop extra special.

Bulawan Panaderya serves freshly baked breads daily at SM City Masinag

Everyday wearable jewelry at Everglowi SM City Masinag located on the ground level

At SM City Masinag, Everglowi adds sparkle to every shopping trip with elegant gold and silver jewelry pieces perfect for gifting or everyday wear. Meanwhile, Bulawan Panaderya offers freshly baked breads, pastries, and beverages that make snack breaks and café moments even more satisfying.

Hearty Ramen bowls at Ramen Nagi located on the New Hallway of SM City Marikina

Coffee and me time at Pedal Café SM City Marikina

Marikina's pride Mylene's Bakeshop now brings its bestsellers to SM City Marikina

Meanwhile, the new hallway at SM City Marikina is a must-visit dining destination for every food lover ready to max out their food trip. Guests can enjoy cozy café moments at Pedal Cafe and classic baked favorites from Marikina’s pride Mylene’s Bakeshop.

Wangfu brings Singaporean cuisine to its new location at the newly opened hallway of SM City Marikina

Real and modern Italian Cuisine at Cibo SM City Marikina

Cravings for global flavors are well-covered with a strong lineup of dining options in the East Metro. For Japanese comfort food, Ramen Nagi continues to draw diners with its rich, customizable bowls of ramen that have become a go-to for quick yet satisfying meals. Wangfu brings bold classic Singaporean-inspired dishes, perfect for hearty lunches and shared meals. Meanwhile, Cibo completes the mix with signature Italian favorites, ideal for relaxed family dinners or post-shopping indulgence.

From shopping hauls and café dates to family feasts and spontaneous gala moments, SM Supermalls in the East Metro continues to bring fresh experiences closer to shoppers. Visit your nearest SM mall in the East Metro today and discover new ways to dine, shop, and celebrate every day to the max.

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SM Malls in the East goes Purple again for BorahaEast 2.0

BTS is back -- and BorahaEast 2.0 returns in full purple celebration across SM Malls in the East

Attention, Filo ARMY! A purple-filled celebration is making its way across SM Supermalls in the East as BorahaEast 2.0 returns for an even bigger and more exciting season.

Fueled by the excitement surrounding BTS’ new album Arirang and their ongoing sold-out world tour, BorahaEast 2.0 brings together ARMY from across the country for a celebration of music, friendship, creativity, and unforgettable fandom moments.

SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9

In partnership with ARMYs of the East PH, the campaign transforms seven SM malls into purple-filled destinations where fans can connect, celebrate, and create memories together:

• SM Center Angono
• SM Center Antipolo Downtown
• SM City East Ortigas
• SM City Marikina
• SM City Masinag
• SM City San Mateo
• SM City Taytay

From June 13 to July 9, ARMYs can look forward to a lineup of maxed-out experiences happening throughout the campaign. Watch participating malls glow during the much-awaited purple illumination, join cup sleeve events with fellow fans, and discover exciting finds at the pop-up market featuring BTS merch and other fan-made collectibles.

Energetic fan chants are always fun with hundreds of co-ARMYs cheering together

Groove with co-ARMYs to BTS hits at ARMY fan gatherings

Running while fangirling to BTS is always a good idea

From BTS bias discussions and concert stories to handing out freebies, the ARMY fan gatherings create the perfect space for fans to connect and celebrate together. Meanwhile, energetic fans can dance their hearts out during Random Play Dance sessions and cap off the BorahaEast 2.0 celebration at the Neon Purple Run this July — a vibrant finale where running enthusiasts and ARMY alike can hit the ground in purple and create unforgettable memories with fellow fans in every stride.

Tag along your ARMY bestie and create lasting fangirl moments

Join ARMY games and win fun prizes at fan gatherings

Beyond the activities, BorahaEast 2.0 is all about creating meaningful moments together. Whether you’re attending with your ARMY besties, meeting new fandom friends, or simply celebrating your love for BTS, every stop promises surprises, prizes, photo-worthy moments, and experiences that make the Festa season even more memorable.

Join ARMY games and win fun prizes at fan gatherings

BTS merch -- official or fanmade in all forms -- available for collection at the Pop-up Market in select SM malls and dates

So wear your favorite purple fits, bring your light sticks, and prepare to celebrate the Festa season the maxed-out way at BorahaEast 2.0.

Don’t miss a single purple moment — follow the official social media pages of all seven participating SM Malls in the East for BorahaEast 2.0 schedules, surprises, and event announcements, then gala to the max by visiting your most loved malls throughout the celebration and making memories with fellow ARMY along the way.

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