Playtime Gets More Fun with Playverse at SM

Little moments, big fun at Playverse

Kids always have a favorite toy, character, or game they can’t get enough of. Playverse brings more of these favorites to SM, with toys to discover and character-inspired experiences made for playtime, brought to families by SM Supermalls in partnership with Toy Kingdom.

Your Sanrio and Pokemon finds all in one pop-up just like in SM City Marikina

Bluey & Friends brought the playdate to the atrium of SM City San Jose del Monte

Playverse kicked things off with Bluey Playdates with Friends at SM City Marikina in May, giving kids a chance to play, explore, and enjoy a fun day out with one of their favorite characters. The fun continues with more characters, toys, and play experiences coming to SM malls in North and East Metro Manila.

Rev up playtime and discover Hot Wheels favorites at SM.

Hot finds for all Hot Wheels fans!

Majorette Die-casts were also on display at SM City Fairview

Hot Wheels, but make it life-sized at SM City East Ortigas (left) and SM City Fairview (right)

From Bluey and Hot Wheels to Sanrio, Pokémon, Bburago x Maesto, Paw Patrol, and Gabby’s Dollhouse, there’s plenty for kids to look forward to in the coming months. Families can drop by the different Playverse activities to explore fun installations, take photos, and enjoy playtime together.

Step into Playverse at your nearest, most-loved SM mall in North and East Metro Manila

Here’s what’s coming to your most-loved malls:

BLUEY PLAYDATES WITH FRIENDS
📍 SM City East Ortigas | September 23 to October 18 | Main Atrium

HOT WHEELS
📍 SM City San Mateo | September 16 to 28 | Main Atrium
📍 SM City East Ortigas | September 18 to 29 | Event Area

BBURAGO X MAISTO: THE ULTIMATE F1 RACING EXPERIENCE YOUR RACE, YOUR COLLECTION
📍 SM City Novaliches | October 1-15 | Mall Atrium
📍 SM City San Mateo | November 1-15 | 2nd Level in front of SM Store

SANRIO & POKÉMON
📍 SM City Masinag | October 12 to 25 | Mini Atrium

POKEMON MALL CARAVAN
📍 SM City East Ortigas | October 23 to November 8 | Main Atrium

POKEMON by FUNISM
📍 SM City East Ortigas | November 16 to 30 | Main Atrium

PAW PATROL & GABBY’S DOLLHOUSE
📍 SM City Marikina | November 8 to December 6 | 2nd Level, near TSS
📍 SM City Masinag | November 15 to December 13 | Mall Atrium
📍 SM City Taytay | November 29 to December 20 | 2nd Level, fronting Food Court
📍 SM City East Ortigas | December 6 to 20 | Main Atrium

Happy family photos with Bingo and Bluey at SM City San Jose Del Monte. Catch them at SM City East Ortigas Main Atrium until October 18.

Bburago x Maestro is about to put F1 fans in the fast lane at SM City Novaliches and San Mateo this November

Get ready, trainers! Funism is bringing a whole lot of Pokemon to SM City East Ortigas in November

Making the Playverse experience even more exciting is Toy Kingdom, where you can find toys, collectibles, and other finds featuring some of the favorites you’ll see at the pop-ups. From Hot Wheels cars and Pokémon plushies to Paw Patrol toys and Gabby’s Dollhouse sets, there’s plenty to browse and bring home.

Favorite Sanrio Characters -- Hello Kitty, My Melody, Cinnamoroll and Pompurrin on display at Toy Kingdom

Time for some dollhouse fun with Gabby and her adorable kitty friends!

Charmander and Pikachu plushies for all Pokemon fans!

Have these Hot Wheels in your collection straight from Toy Kingdom

Take home these Marshall and Everest plushies together with Launch 'N' Cruiser car toys from Paw Patrol

Make the most of playtime and max out the fun at your most-loved malls. Whether you’re checking out the latest toys, joining a Playverse activity, or simply looking for something new to bring home, there are plenty of ways to play, explore, and enjoy your next mall day.

With more Playverse activities happening in the coming months, there’s always something new to check out. Drop by Playverse and Toy Kingdom at participating SM malls, see what’s waiting for you, and find your next playtime favorite.

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SM Malls in the East goes Purple again for BorahaEast 2.0

BTS is back -- and BorahaEast 2.0 returns in full purple celebration across SM Malls in the East

Attention, Filo ARMY! A purple-filled celebration is making its way across SM Supermalls in the East as BorahaEast 2.0 returns for an even bigger and more exciting season.

Fueled by the excitement surrounding BTS’ new album Arirang and their ongoing sold-out world tour, BorahaEast 2.0 brings together ARMY from across the country for a celebration of music, friendship, creativity, and unforgettable fandom moments.

SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9

In partnership with ARMYs of the East PH, the campaign transforms seven SM malls into purple-filled destinations where fans can connect, celebrate, and create memories together:

• SM Center Angono
• SM Center Antipolo Downtown
• SM City East Ortigas
• SM City Marikina
• SM City Masinag
• SM City San Mateo
• SM City Taytay

From June 13 to July 9, ARMYs can look forward to a lineup of maxed-out experiences happening throughout the campaign. Watch participating malls glow during the much-awaited purple illumination, join cup sleeve events with fellow fans, and discover exciting finds at the pop-up market featuring BTS merch and other fan-made collectibles.

Energetic fan chants are always fun with hundreds of co-ARMYs cheering together

Groove with co-ARMYs to BTS hits at ARMY fan gatherings

Running while fangirling to BTS is always a good idea

From BTS bias discussions and concert stories to handing out freebies, the ARMY fan gatherings create the perfect space for fans to connect and celebrate together. Meanwhile, energetic fans can dance their hearts out during Random Play Dance sessions and cap off the BorahaEast 2.0 celebration at the Neon Purple Run this July — a vibrant finale where running enthusiasts and ARMY alike can hit the ground in purple and create unforgettable memories with fellow fans in every stride.

Tag along your ARMY bestie and create lasting fangirl moments

Join ARMY games and win fun prizes at fan gatherings

Beyond the activities, BorahaEast 2.0 is all about creating meaningful moments together. Whether you’re attending with your ARMY besties, meeting new fandom friends, or simply celebrating your love for BTS, every stop promises surprises, prizes, photo-worthy moments, and experiences that make the Festa season even more memorable.

Join ARMY games and win fun prizes at fan gatherings

BTS merch -- official or fanmade in all forms -- available for collection at the Pop-up Market in select SM malls and dates

So wear your favorite purple fits, bring your light sticks, and prepare to celebrate the Festa season the maxed-out way at BorahaEast 2.0.

Don’t miss a single purple moment — follow the official social media pages of all seven participating SM Malls in the East for BorahaEast 2.0 schedules, surprises, and event announcements, then gala to the max by visiting your most loved malls throughout the celebration and making memories with fellow ARMY along the way.

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SM hosts biggest ARMY Fan Festival, Welcome to BorahaEast!

This June to July, East Metro turns purple as SM Malls in the East invite all ARMYs to join the Welcome to BorahaEAST celebration — the biggest fandom event of the year - happening from June 13 to July 9 across 7 SM malls: SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City Taytay, SM Center Angono, and SM City East Ortigas.

Launched under SM Supermalls’ Extra Exciting East regional campaign and the nationwide SM Fandom initiative, Welcome to BorahaEAST is a tribute to the music, message, and global impact of BTS. This multi-mall celebration gives fans the chance to connect, express their love for BTS, and create unforgettable purple memories through curated activities designed especially for the ARMY community.

What to expect: A full month of purple magic

Purple illumination (June 13–July 9)

Witness all 7 malls light up in iconic BTS purple, symbolizing the group’s love and connection with their fans. It’s the perfect way to kick off the BTS Festa season in the East!

Simultaneous cup sleeve event (June 14)

Join fellow fans for a day of fandom unity, photo ops, and exclusive cup sleeves as all seven SM malls host a massive BTS-themed cup sleeve event.

ARMY fan gathering, pop-up market, and key ring party

Celebrate an OT7 reunion with your ARMY friends, shop for K-merch, and enjoy interactive booths and installations at select fan events:

• June 14 – SM City Taytay
• June 15 – SM City Marikina
• June 21 – SM Center Angono
• June 29 – SM City East Ortigas
• July 5 – SM City Masinag

ARMY key ring party

• June 22 – SM Center Antipolo Downtown

Random play dance

• July 5 – SM City San Mateo

End the celebration with a burst of energy as ARMYs take center stage and show off their dance moves during a full-on BTS Random Play Dance showdown!

Where music meets memories

Welcome to BorahaEAST is more than a celebration — it’s a place for connection. It brings together fans from all walks of life who have been inspired by BTS’ music and message of hope, self-love, and togetherness. The event series reflects how SM Supermalls continues to champion safe, inclusive, and joyful spaces for fandoms to thrive.

So, whether you’re a newly converted ARMY or celebrating your BTS era with longtime friends, this is your sign to head to the East. Spend the BTS Festa season with your ARMY friends, collect memories, and celebrate — because a new chapter has begun.

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Spoil Mom with Gift Finds and Feast Spots at SM Malls in the East this Mother’s Day

This Mother’s Day, go all out in showing Mom how much she means to you! Whether she’s your best friend, your biggest cheerleader, or your go-to shopping buddy, there’s no better place to celebrate her than at SM Malls in the East—SM Malls in the East—SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City East Ortigas, SM City Taytay, and SM Center Angono.

Start with a sweet snap at the MOM Photo Spot
Capture the moment with heartwarming photos at the specially curated MOM Photo Spots in each mall. Moms and kids of any age strike a pose and share smiles under pink and floral-themed photo spots that make memories last a lifetime.

Dainty photo spot for amazing moms at SM Malls in the East

Treat her to well-deserved pampering
After all the love she’s given, Mom deserves a little self-care. Indulge her with a relaxing massage, facial, or salon makeover from wellness and beauty shops. It’s the perfect way to help her unwind and glow on her special day.

Book a skin pampering date with mom at SkinStation at SM City Taytay

Find fashionable gift picks she'll love.
Whether she’s into timeless elegance or modern style, shop for chic clothing, trendy accessories, or stylish watches she’ll treasure. With exclusive Mother's Day deals in fashion, it’s easy to find something that fits her taste perfectly.

Comfy and stylish fits for mom at SM City East Ortigas, Taytay, Marikina, Masinag and San Mateo

Elegant timepieces for everyday wear or special occasions from The SM Store at SM City Marikina, Masinag, Taytay, San Mateo and East Ortigas. 

Feast with the fam at her favorite food stops.

Round out the day with a delicious meal at Mom’s favorite restaurant. From comfort food classics to international cuisine, SM Malls in the East offer dining spots fit for every kind of foodie mom. Don’t forget to surprise her with a sweet treat or a celebratory cake! Celebrate the queen of your heart this Mother's Day at SM Malls in the East.

Rich and flavorful truffle pasta to share with the family from The Taste of Czaczacza at SM City Masinag

Beautiful cakes for beautiful moms from Hearts and Bells at SM City Marikina

Snap it, spoil her, and share the love—#MothersDayAtSM. Visit your nearest SM Mall in the East and make Mom’s day extra memorable!

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Hop into Fun: An Egg-cellent Easter Celebration Awaits at SM Supermalls in the East!

Hey fam! If you're still figuring out where to take the kiddos (or yourself—no shame in loving Easter eggs) this Easter Sunday, April 20, let me help you out: SM Supermalls in the East are going all out this year and it’s looking like a full-on festive wonderland. 🎉

Imagine this—egg hunts, costume contests, parades, and fun little pocket activities to keep everyone busy (and off their gadgets for a while 😅). Whether you're in Marikina, Taytay, Antipolo, or anywhere near the East side, there’s a cute celebration waiting just around the corner.

Here’s the lowdown on where the magic’s happening:

🥚 SM City East Ortigas
A classic egg hunt kicks off at 3:00 PM at the Main Atrium. Kiddos, grab your baskets and let the hunt begin!

🎭 SM City Marikina
They’re not holding back—Easter Parade, Costume Contest, AND an Egg Hunt happening at the Ground Level Mall Atrium. It's a whole production and you’re invited!

🌈 SM City Taytay
Another 3:00 PM egg hunt awaits, this time at Bldg A Ground Level. Perfect if you're looking for a mid-afternoon family moment.

🌟 SM City Masinag
Get ready for a colorful celebration with an Easter Parade, Costume Contest, and Egg Hunt—plus a cute coloring activity for the artsy little ones at the Mall Atrium.

🐰 SM City San Mateo
Up on the 4th Level, it’s all about the Easter Parade vibes, a charming Costume Contest, and—you guessed it—an exciting Egg Hunt. Bonus: another fun pocket activity to check out!

✨ SM Center Angono
Calling all mini fashionistas: their Easter Costume Contest kicks off at 2:00 PM (Upper Ground Level in front of BDO). Time to show off those DIY bunny ears and sparkly pastels!

🎨 SM Antipolo Downtown
Over at the 2nd Level, it’s egg painting time! There's also an Easter Parade and Egg Hunt, so you get the best of everything in one trip.

So if you're looking for a wholesome, joy-filled, and (let’s be real) super Instagrammable way to celebrate Easter—this is it. Grab your bunny ears, prep those baskets, and don’t forget to tag your moments with #ExtraExcitingEast so we can all enjoy the cuteness overload together.

See you at the hunt! 🐣✨💛

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Own Your Shine This Women’s Month at SM Malls in the East!

March is all about recognizing the incredible women in our lives—their strength, beauty, and brilliance. And what better way to celebrate them than with a well-deserved treat? Whether you’re looking to spoil the special women in your life or encourage them to take a moment for themselves, SM Malls in the East—including Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—have lined up the ultimate shopping, self-care, and bonding experiences to make Women’s Month extra special.

 Glow Up & Stand Out

Style is power, and there’s no better time to refresh your wardrobe or upgrade your look. Whether it's for your partner, your mom, your sister, or even your bestie, check out trendy fashion finds from For Me, Unica Hija, Surplus, and Bayo. Top it off with stylish accessories from SM Store, a sleek pair of OJO Eyewear shades, or comfy yet trendy sneakers from World Balance.

Want to go the extra mile? Aesthetic upgrades aren’t just about clothes—gifting a pastel AquaFlask keeps hydration on point, while eyewear from Ideal Vision makes both a functional and stylish statement.

The Ultimate Pampering Experience

A true queen deserves to unwind! Whether it’s a relaxing massage, a mani-pedi at Nailaholics, or a rejuvenating facial at K Skin, the ladies in your life will love these self-care experiences. For those who prefer a silky-smooth finish, Hey Sugar offers painless waxing sessions to complete the glow-up.

Coffee Dates & Meaningful Conversations
Sometimes, the best way to celebrate Women’s Month is through quality time. Treat the special women in your life to coffee and conversations at Coffee Bean & Tea Leaf or ZUS Coffee. Whether it’s a heart-to-heart chat over a warm latte or a quick caffeine fix in between shopping sprees, these little moments make all the difference.

Self-Care & Wellness Finds

Want to give the gift of beauty and wellness? Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty have all the must-have skincare and wellness essentials to keep that glow going strong. Whether it’s a luxe serum, a skincare set, or health-conscious products, these picks are perfect for every woman who loves to take care of herself.

Make This Month About Her

This Women’s Month, SM Malls in the East is the go-to destination for celebrating the queens in our lives. From exciting shopping finds to pampering sessions and coffee dates, there’s no shortage of ways to show appreciation.

Visit SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about her!

Don’t forget to follow SM Supermalls for the latest updates and share your Women’s Month moments with us.

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a tour at SM Taytay

SM malls never fail to bring it all. their tagline "We've got it all for you" lives for itself providing goods and services that will give customers what they want. they really know how to keep customer loyalty in different parts of the country where their building stands.

SM City Taytay Building A

i was one of the privileged guys to be visiting SM City Taytay today. on the last day before classes start on Monday, it is great to know amazing deals in different establishments inside the mall for everyone to avail. their DEAL OF THE DAY booth will present you exclusive deals that you can go crazy!

DEAL OF THE DAY booth

here is a list of establishments that you can avail promo deals of as of now:
Amanda's Place, Barenaked, Blade, Bruncher, Child's Place, Chowking, Classic Savory, Dairy Queen, David's For Rever, Freshaire, Goldilocks, Great Image, I-Watch, Koolstix, Kusina ni Gracia, Le donne, Made2Measure, Max's, Phiten, Photoline, Pizza Hut, Popperoo, Rai Rai Ken, Red Ribbon, Silverworks, Spoofs, SST, Supertours, Surgiderm and Tutti Frutti.

all you have to do is visit the DEAL OF THE DAY booth and a representative will assist you. a touch screen display will provide you with the deals you need. when you found the best deal for you, print out the coupon and present it to the establishment. this is exclusive to all SM City Taytay visitors only.

there are more ways to enjoy your visit at SM City Taytay. they have shows, sales and enjoy the variety of food at the Food Court. it seems that you'll never ran out of reasons to come back.

to get updated with SM City Taytay's activities, follow @SMCity_Taytay on Twitter or like SM City Taytay on Facebook.

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