Playtime Gets More Fun with Playverse at SM

Little moments, big fun at Playverse

Kids always have a favorite toy, character, or game they can’t get enough of. Playverse brings more of these favorites to SM, with toys to discover and character-inspired experiences made for playtime, brought to families by SM Supermalls in partnership with Toy Kingdom.

Your Sanrio and Pokemon finds all in one pop-up just like in SM City Marikina

Bluey & Friends brought the playdate to the atrium of SM City San Jose del Monte

Playverse kicked things off with Bluey Playdates with Friends at SM City Marikina in May, giving kids a chance to play, explore, and enjoy a fun day out with one of their favorite characters. The fun continues with more characters, toys, and play experiences coming to SM malls in North and East Metro Manila.

Rev up playtime and discover Hot Wheels favorites at SM.

Hot finds for all Hot Wheels fans!

Majorette Die-casts were also on display at SM City Fairview

Hot Wheels, but make it life-sized at SM City East Ortigas (left) and SM City Fairview (right)

From Bluey and Hot Wheels to Sanrio, Pokémon, Bburago x Maesto, Paw Patrol, and Gabby’s Dollhouse, there’s plenty for kids to look forward to in the coming months. Families can drop by the different Playverse activities to explore fun installations, take photos, and enjoy playtime together.

Step into Playverse at your nearest, most-loved SM mall in North and East Metro Manila

Here’s what’s coming to your most-loved malls:

BLUEY PLAYDATES WITH FRIENDS
📍 SM City East Ortigas | September 23 to October 18 | Main Atrium

HOT WHEELS
📍 SM City San Mateo | September 16 to 28 | Main Atrium
📍 SM City East Ortigas | September 18 to 29 | Event Area

BBURAGO X MAISTO: THE ULTIMATE F1 RACING EXPERIENCE YOUR RACE, YOUR COLLECTION
📍 SM City Novaliches | October 1-15 | Mall Atrium
📍 SM City San Mateo | November 1-15 | 2nd Level in front of SM Store

SANRIO & POKÉMON
📍 SM City Masinag | October 12 to 25 | Mini Atrium

POKEMON MALL CARAVAN
📍 SM City East Ortigas | October 23 to November 8 | Main Atrium

POKEMON by FUNISM
📍 SM City East Ortigas | November 16 to 30 | Main Atrium

PAW PATROL & GABBY’S DOLLHOUSE
📍 SM City Marikina | November 8 to December 6 | 2nd Level, near TSS
📍 SM City Masinag | November 15 to December 13 | Mall Atrium
📍 SM City Taytay | November 29 to December 20 | 2nd Level, fronting Food Court
📍 SM City East Ortigas | December 6 to 20 | Main Atrium

Happy family photos with Bingo and Bluey at SM City San Jose Del Monte. Catch them at SM City East Ortigas Main Atrium until October 18.

Bburago x Maestro is about to put F1 fans in the fast lane at SM City Novaliches and San Mateo this November

Get ready, trainers! Funism is bringing a whole lot of Pokemon to SM City East Ortigas in November

Making the Playverse experience even more exciting is Toy Kingdom, where you can find toys, collectibles, and other finds featuring some of the favorites you’ll see at the pop-ups. From Hot Wheels cars and Pokémon plushies to Paw Patrol toys and Gabby’s Dollhouse sets, there’s plenty to browse and bring home.

Favorite Sanrio Characters -- Hello Kitty, My Melody, Cinnamoroll and Pompurrin on display at Toy Kingdom

Time for some dollhouse fun with Gabby and her adorable kitty friends!

Charmander and Pikachu plushies for all Pokemon fans!

Have these Hot Wheels in your collection straight from Toy Kingdom

Take home these Marshall and Everest plushies together with Launch 'N' Cruiser car toys from Paw Patrol

Make the most of playtime and max out the fun at your most-loved malls. Whether you’re checking out the latest toys, joining a Playverse activity, or simply looking for something new to bring home, there are plenty of ways to play, explore, and enjoy your next mall day.

With more Playverse activities happening in the coming months, there’s always something new to check out. Drop by Playverse and Toy Kingdom at participating SM malls, see what’s waiting for you, and find your next playtime favorite.

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Spoil Mom with Gift Finds and Feast Spots at SM Malls in the East this Mother’s Day

This Mother’s Day, go all out in showing Mom how much she means to you! Whether she’s your best friend, your biggest cheerleader, or your go-to shopping buddy, there’s no better place to celebrate her than at SM Malls in the East—SM Malls in the East—SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City East Ortigas, SM City Taytay, and SM Center Angono.

Start with a sweet snap at the MOM Photo Spot
Capture the moment with heartwarming photos at the specially curated MOM Photo Spots in each mall. Moms and kids of any age strike a pose and share smiles under pink and floral-themed photo spots that make memories last a lifetime.

Dainty photo spot for amazing moms at SM Malls in the East

Treat her to well-deserved pampering
After all the love she’s given, Mom deserves a little self-care. Indulge her with a relaxing massage, facial, or salon makeover from wellness and beauty shops. It’s the perfect way to help her unwind and glow on her special day.

Book a skin pampering date with mom at SkinStation at SM City Taytay

Find fashionable gift picks she'll love.
Whether she’s into timeless elegance or modern style, shop for chic clothing, trendy accessories, or stylish watches she’ll treasure. With exclusive Mother's Day deals in fashion, it’s easy to find something that fits her taste perfectly.

Comfy and stylish fits for mom at SM City East Ortigas, Taytay, Marikina, Masinag and San Mateo

Elegant timepieces for everyday wear or special occasions from The SM Store at SM City Marikina, Masinag, Taytay, San Mateo and East Ortigas. 

Feast with the fam at her favorite food stops.

Round out the day with a delicious meal at Mom’s favorite restaurant. From comfort food classics to international cuisine, SM Malls in the East offer dining spots fit for every kind of foodie mom. Don’t forget to surprise her with a sweet treat or a celebratory cake! Celebrate the queen of your heart this Mother's Day at SM Malls in the East.

Rich and flavorful truffle pasta to share with the family from The Taste of Czaczacza at SM City Masinag

Beautiful cakes for beautiful moms from Hearts and Bells at SM City Marikina

Snap it, spoil her, and share the love—#MothersDayAtSM. Visit your nearest SM Mall in the East and make Mom’s day extra memorable!

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East It Up at SM!

Discover Fresh Dining and Shopping Adventures at SM Malls in the East

Your next favorite hangout, dining spot, or fun experience is just around the corner—don’t miss out!

Looking for fresh places to dine, unwind, and enjoy? SM Malls in the East Metro have welcomed a wave of exciting new shops that will tantalize your taste buds, boost your lifestyle, and add more fun to your everyday. Let’s dive into the newest gems waiting for you.

Flavor Fusion at SM Center Angono

SM Center Angono is upping the foodie game with Romantic Baboy, where Korean BBQ dreams come true; Hallo Mango, serving sweet, refreshing mango desserts to brighten your day; Dairy Queen, for iconic soft-serve delights; and YoGrab Frozen Desserts, offering frosty creations perfect for cooling off. Whether you’re craving a sizzling feast or a tropical treat, Angono’s newest spots are worth the trip.

Downtown Delights at SM Center Antipolo Downtown

At SM Center Antipolo Downtown, yogurt lovers can rejoice with the arrival of Tah Mee Frozen Yogurt, offering creamy, healthy indulgence. Pair it with a visit to the iconic Hap Chan Tea House, where comforting Chinese dishes and aromatic teas await. It’s time to savor the perfect balance of taste and tradition.

Global Treats at SM City East Ortigas

SM City East Ortigas has unveiled its new East Wing, offering an exciting mix of dining and shopping options. Foodies can get a taste of the world by enjoying wings and pizza at Dingers, Taiwanese cuisine at Du Hsiao Yueh, Coconut-infused refreshers at Yococo, flavorful hotpots at Yummy Ma La Pot, refreshing lemonades at Smashing Lemons, Japanese Yakiniku at Sumu Niku, and iconic donuts at Krispy Kreme. Coffee lovers will appreciate Kenangan Coffee and Zus Coffee, while the expanded food court includes Barcada, Buchiton, Thaiwadee, Seoul Yummy, Lechon Belly Kitchen, and Tex Mex for diverse global cuisines, all at their FoodCourt located at the East Wing second level. Bookworms and Pop Mart enthusiasts can also explore Fully Booked for their next great read and collectible selection. Experience it all at SM City East Ortigas!

Healthy Snacking at SM City Marikina

Take a break with guilt-free indulgence! Llaollao’s famous frozen yogurt is the perfect blend of creamy and healthy, topped with your favorite fruits and sauces. Satisfy your sweet tooth today without the guilt at SM City Marikina.

Fun & Finds at SM City Masinag

From larger-than-life play areas at Fantasyworld, freshly squeezed lemonade at Healthy Lemon, to ready-to-drink wellness at Luxe Slim, SM City Masinag has it all. And don’t miss Momoyo’s Japanese-inspired street food or the newly reopened Dunkin’s classic donuts for a quick snack fix! Get your play, pamper, and munch on at SM City Masinag.

Cozy Comfort at SM City San Mateo

Rediscover Filipino comfort food at its finest with Kuya J at SM City San Mateo. From crispy pata to hearty soups, it’s a dining experience that’s as heartwarming as it is delicious. Visit them at SM City San Mateo and experience the warmth of local flavors.

Coffee & Play at SM City Taytay

Grab your caffeine fix at But First, Coffee, where every cup is crafted with love. Then let the little ones run wild at Kidslandia, a play haven for kids and a breather for parents. Make it a family day at SM City Taytay.

Why Wait? Plan Your Next Visit Now!
SM Malls in the East are more than just shopping destinations—they’re vibrant hubs for dining, entertainment, and fun. Bring your friends, family, or just yourself, and discover these exciting new spots today. Let’s make every visit an East-tastic adventure!

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