East Metro Goes All Out for the SM Active Hub Anniversary

Bubble Fun Run 2.0 at SM City Marikina gathered more than a thousand runners for a fun-filled Sunday run

SM Active Hub Anniversary celebrations went all out across the East Metro as SM malls transformed into vibrant spaces for sports, movement, and community play, reinforcing SM Active Hub’s commitment to keeping everyone active and engaged.

Hooked Pickleball club with their young pupils at SM City Marikina

From dribbles on the court to powerful smashes in play, athletes of all ages keep the energy moving at SM Center Antipolo Downtown

At SM City Marikina, the energy was maxed out from start to finish with the Pickleball Tour kick-off led by Mackonner Dy, followed by a fun and interactive pickleball clinic for kids in partnership with Hooked Pickleball Club, and a high-spirited Bubble Fun Run that brought families and runners together in a colorful burst of movement. Over at SM Center Antipolo Downtown, the action continued with a developmental basketball training program for kids, alongside open play sessions for pickleball and badminton that encouraged friendly competition and community participation.

MacKonner Dy at a Pickleball open play at SM City Marikina

Meanwhile, SM City Masinag and SM City San Mateo kept the momentum going with the East Chess Summer Open and Taekwondo Training Camps that showcased both mental focus and physical discipline. SM City San Mateo also added a high-energy Zumba session that turned fitness into a shared celebration of rhythm and movement.

From focused chess moves to energetic Zumba beats and powerful taekwondo kicks, every activity brings the community together in motion at SM City San Mateo

As April wraps up and summer activities continue in full swing, the SM Active Hub Anniversary also serves as a fitting celebration for the Let’s Play summer campaign, encouraging families, friends, and fitness enthusiasts to make the most of the season through movement, sports, and shared experiences. Happening in some of the East Metro’s most-loved malls, the event embodied the spirit of Here to Move, inspiring communities to stay active, discover new hobbies, and enjoy meaningful connections through sports and recreation.

Strategic chess plays and disciplined taekwondo moves - young participants showcase focus and determination at SM City Masinag’s open plays for the SM Active Hub Anniversary

More than a celebration, SM Active Hub continues to champion spaces where everyone can be Here to Move—whether through fitness, play, competition, or wellness. Join the movement and be part of future SM Active Hub activities across SM Malls in the East Metro. Follow your nearest SM mall’s official pages for schedules, upcoming sports clinics, and community events—and stay ready to move, play, and go all out the SM way.

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Gala To The Max Takes Over SM Malls in the East Metro

The Gala is Maxex out as PPop groups Cloud 7 and Yanna groove to the SM Supermalls' anthem at SM City Marikina (Screengrab from SM City Marikina)

The vibe is maxed out at SM Malls in the East as “Gala To The Max,” the newest anthem of SM Supermalls performed by rising P-Pop trio DNA in partnership with StarPop, comes to life through music, movement, and community. Across SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, mallgoers are stepping into a more dynamic kind of hangout—one that goes beyond the usual and brings every moment all out at their most loved malls.

Rising PPop Girl Group, DNA, leads the boppy Gala To The Max anthem of SM Supermalls

Powering the energy are rising P-Pop acts and young artists including Cloud 7 members Kairo, Egypt, Fian, Lucas, Migz, PJ, and Yohan; Yanna members Samantha, Bri, Reylie, Cheska, and Keziah; Yuna members Sachi, Faith, Sara, and Mhai; and solo performers Amiel, Tavis, Marcky, and Duna. Together, they turn each mall stop into a stage for expression, connection, and shared moments that totally match today’s vibe.

PPop cuties Yanna also grooves their way to SM Center Antipolo Downtown for Gala To The Max anthem
(Screengrab from SM Center Antipolo Downtown)

Girl group Yuna tours at SM City Masinag as they Gala To The Max
(Screengrab from SM City Masinag)

More than just an anthem, “Gala To The Max” transforms everyday malling into something more meaningful—where barkadas, fans, and families come together, find their tribe, and create moments that feel personal, spontaneous, and real. It’s a celebration of individuality and community, all happening in a space that feels like home.

Young artists Duna, Amiel, Tavis and Marcky dancing to Gala To The Max anthem in SM City San Mateo
(Screengrab from SM City San Mateo)

Round up your crew, bring your vibe, and gala to the max at SM Supermalls in the East—then follow your favorite malls’ official social media pages and join the Gala To The Max dance challenge. Show off your moves and be part of the movement.

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Canadian Pro Mackonner Dy Headlines SM Active Hub Anniversary Pickleball Tour

Mackonner Dy at play in SM City Marikina Pickleball Courts

SM Active Hub marks its first anniversary with an exciting pickleball roadshow across select SM Supermalls, headlined by Canadian Pickleball National Champion Mackonner Dy. His recent visit to the Philippines kicked off at SM City Marikina, drawing strong enthusiasm and highlighting the sport’s growing popularity in the country.

Mackonner Dy, a 16-year-old standout from The Nest Pickleball Academy in Tsawwassen, BC, is known for his exceptional skill set, including impressive hand speed at the kitchen, advanced pickleball IQ, creative shot-making, and calm composure beyond his years. He is a National Canadian Champion in the Singles Open Division, was drafted into the Canadian National Pickleball League under the Vancouver Owls, competed in the Round of 16 at the PPA Texas Open and won recently gold at PPA Hanoi.

A welcome ceremony held for Mackonner Dy (center) was led by SM Supermalls AVP for Marketing Jay Aranas (left), Area Marketing OIC Ma-ann Hipol (3rd from right), Regional Marketing Head Khristine Lenon (2nd from right), SM City Marikina Mall Manager Francis Brian Cruz (5th from left) and representatives from Paloo PH and SM City Marikina team.

A delightful Q&A with Mackonner during the welcome ceremony at SM City Marikina

At SM City Marikina, Mackonner received a warm welcome from SM Supermalls representatives, the SM City Marikina team, Paloo PH, and a vibrant community of local pickleball players, reflecting the collaborative efforts driving the sport’s growth in the Philippines.

Mackonner celebrates a point with a quick paddle tap alongside his teammate at SM City Marikina.

During the event, Mackonner emphasized pickleball’s accessibility and social appeal, noting that it is easy to learn and highly engaging. He also shared his excitement over the increasing number of dedicated pickleball spaces, particularly in SM malls, which he believes will inspire more people, especially the youth, to go all out, stay active, and reach their full potential while supporting their mental and social well-being.

A light moment and quick chat with his fellow pickleball players during an exhibition game at SM City Marikina.

The roadshow is part of SM Active Hub’s commitment to creating dynamic and engaging experiences for its mallgoers, in line with its vision of being the most-loved mall that offers “all for you” experiences. The anniversary celebration goes all out and maxed out, bringing world-class talent and exciting sports opportunities closer to Filipino communities.

Catch Mackonner Dy at your nearest SM Supermall pickleball courts until April 12

The pickleball roadshow with Mackonner Dy runs until April 12, 2026, with stops at the following SM Supermalls:

• SM Center Muntinlupa (April 10)
• SM Southmall (April 10)
• SM North EDSA (April 11)
• SM City Bicutan (April 12)
• SM City Sta. Mesa (April 12)

Celebrate with SM Active Hub and experience the excitement of pickleball with Mackonner Dy.
#SMActiveHub #HereToMove #GalaToTheMax

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Project Neon lights up Earth Hour across SM Malls in the East Metro

Runners glow in neon, ready to hit the Earth Hour kilometers at Neon Run, SM City Marikina

SM Malls in the East Metro, in partnership with SM Cares, turned Earth Hour last March 28 into a vibrant celebration of movement and sustainability through Project Neon. The initiative united communities through high-energy activities that prove going green can be fun, engaging, and all for you. Across each most-loved mall, hundreds of participants showed up in glowing neon to max out their support for the planet.

In a burst of color and energy, SM City San Mateo’s Neon Pedal gathered bikers for a neon-lit unity ride around the municipality, while SM City Marikina’s Neon Run saw runners take on a 3KM fun run along the mall’s driveway. SM City Masinag’s Neon Move turned Earth Hour into a lively fitness gala with Zumba enthusiasts dancing in full neon flair, as SM Center Antipolo Downtown’s Neon Paddle brought together pickleball and badminton players for glowing, high-spirited matches.

Dinking in neon at a fun pickleball match for Neon Paddle at SM Center Antipolo Downtown for Earth Hour

Riding out with bike friends for the planet with Neon Pedal at SM City San Mateo

High-energy grooves at Neon Move in SM City Masinag for the Earth Hour

Through Project Neon, SM Malls and SM Cares once again brought communities together for a meaningful cause—proving that even in the dark, collective action can shine the brightest, inspiring everyone to take part in protecting the planet one movement, one shared experience at a time.

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Shop All-Out at SM City Marikina’s 3-Day Sale

Get ready for an all-out shopping weekend as SM City Marikina brings back its much-awaited 3-Day Sale happening on March 13, 14, and 15. It’s the perfect time to pursue your gala plans, discover exciting promos, and enjoy bigger savings from your favorite stores.

From fashion must-haves and beauty finds to gadgets, home essentials, and everyday favorites, shoppers can enjoy discounts of up to 70% off mall wide. Whether you’re shopping for yourself, looking for gifts, or simply spending a fun day at the mall, this is the moment to max out the deals and enjoy a rewarding shopping experience all for you.

Every ₱1,000 single or accumulated purchase earns you an e-raffle entry for a chance to win exciting prizes. Make the most of your visit by dropping by during the weekend, when shoppers can max out their chances with double e-raffle entries on Saturday and Sunday.

You can also earn more entries while dining or catching a movie. Get one (1) e-raffle entry for every ₱250 single-receipt purchase at the SM Foodcourt, and one (1) e-raffle entry for every purchase of four (4) cinema tickets at SM Cinema—making your mall gala even more rewarding.

Shopping gets even better with exclusive perks at SM Store:

• Up to 50% off on select items
• Exclusive early access with extra 10% off for SM Prestige Cardholders on March 12
• SMAC Weekend with extra 10% off for SMAC Cardholders from March 13 to 15

Round up your shopping crew and go all out this March at SM City Marikina’s 3-Day Sale. With irresistible deals, exciting promos, and rewarding experiences waiting around every corner, it’s a shopping event designed all for you.

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Say “I Love You” with Gifts That Speak from the Heart at SM Malls in the East Metro

Valentine’s Day is all about celebrating love in all its forms: romantic, playful, thoughtful, and sweet. This year, make your “I love you” extra meaningful with gifts that reflect your partner’s personality and the moments you share, all conveniently found at SM Supermalls in the East Metro. Whether you’re shopping for your significant other, your bestie, or even yourself, because self-love counts, these gift ideas turn simple gestures into heartfelt surprises.

Valentine’s Day gifts can speak volumes about the kind of love you share. For couples on the go, practical and thoughtful items that keep up with shared routines, like matching running shoes, remind partners that love is a journey best taken side by side. For those who lean into classic romance, timeless gestures such as fresh flowers and sweet treats create warm, comforting moments that linger in memory.

Matchy Adizeros for a running date or a long day of gala at the mall
📍Sports Central, SM City Marikina 📍Adidas, SM City Masinag

Give a bouquet of flowers and get a smile as sweet as your love in return.
📍SM Supermarket Marikina, Masinag, San Mateo and Antipolo Downtown

Sweet indulgences like Belgian chocolates or beautifully packaged confections are perfect for sharing or savoring one piece at a time, making every bite a celebration of love. For those who love a touch of luxury, lingering perfumes from SM Store adds bold, romantic flair, leaving a lasting impression long after Valentine’s Day. Modern romantics and those embracing their self-love era can enjoy stylish everyday items like a handy flask for spontaneous outdoor dates, while playful slip-on comfort shoes with quirky accents bring personality and fun, proving that love doesn’t always have to be serious to be special.

Say it with a box of chocolates—the sweetest way to express your love, literally.
📍SM Supermarket Masinag

Smell romantic and luxurious at the same time on a date night with YSL Black Opium Eau De Parfum
📍SM Store Marikina

Build your sweetie's Sunnies Flask to match their personal flair.
📍Sunnies Flask, SM City Marikina

This Valentine’s Day, let your gifts say what words sometimes can’t. Shop, surprise, and celebrate Valentine’s Day at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown. Make it a date, make it memorable—only at SM, your most-loved Valentine’s shopping destination in the East Metro.

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Holiday Giving Through SM Besties of Joy and ChriSMiles

The happiest kids of San Mateo Day Care Center at their ChriSMiles activity with employee volunteers.

SM Supermalls brought the spirit of the holidays to life as shoppers and employees came together to share joy with children through SM Besties of Joy and ChriSMiles, transforming holiday generosity into meaningful community impact through SM City Marikina, SM City Masinag, and SM City San Mateo.

The pupils under the care of Marikina City Social Welfare and Development happily show off their own SM Besties of Joy

For SM City Masinag, SM Besties of Joy benefited children of Barangay Pintong Bukawe, San Mateo, Rizal, while SM employee volunteers celebrated the season with children from Precious Heritage Children’s Home for ChriSMiles. For SM City Marikina, SM Besties of Joy reached children under the care of the City Social Welfare and Development of Marikina City. Meanwhile, employee volunteers spent a meaningful day with children from Marikina Kids Town, sharing gifts, snacks, and holiday activities. For SM City San Mateo, both SM Besties of Joy and ChriSMiles were dedicated to children from the San Mateo Day Care Center, where SM employees led a cheerful program filled with gift-giving, games, and shared moments of joy at SM City San Mateo’s activity area.

Employee Volunteers of SM City Marikina prepares the SM Besties of Joy before distribution during ChriSMiles activity at Marikina Kids Town

An employee volunteer of SM City San Mateo distributes SM Besties of Joy to the kids of San Mateo Day Care Center

These initiatives reflect SM Supermalls’ commitment to uplifting communities and nurturing a culture of compassion and volunteerism. From the generosity of shoppers to the dedication of employee volunteers, each contribution helped make the holidays brighter for children across East Metro.

SM Supermalls in the East Metro extends its heartfelt gratitude to all shoppers who shared a little extra and donated through SM Besties of Joy, helping spread smiles, hope, and joy this Christmas season.

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Snowflakes and Christmas Carols Bring Cheer at SM Malls in the East Metro

The spirit of Christmas filled the air as SM Supermalls in the East Metro turned everyday mall moments into heartwarming holiday memories through two delightful seasonal highlights—the Holiday Snowflakes Surprises and World Chorale Day celebrations.

Holiday carols by the New Anthem Chorale set the mood as golden snowflakes turned smiles into surprises at SM City Marikina.

Nothing says Christmas surprise quite like a flurry of snow—especially when it comes with treats. During the Holiday Snowflakes Surprises, shoppers enjoyed a joyful confetti blast as “snowflakes” filled the air, drawing smiles, laughter, and cheers from the crowd.

Hidden among the confetti were golden snowflakes with special treats for lucky finders, turning an ordinary shopping day into a festive adventure for kids and kids-at-heart. The SM Holi Squad amped up the excitement with cheers, photo moments, and infectious holiday energy from start to finish.

Confetti as snowflakes is always a charmer to young shoppers at SM City Masinag.

The holiday celebrations carried on with World Chorale Day, as choirs filled the malls with beloved Christmas carols. Heartwarming performances by Next in Line Music at SM City Masinag and SM Center Antipolo Downtown, Melody Makers Ensemble at SM City San Mateo, alongside New Anthem Chorale at SM City Marikina, created a warm yet joyful atmosphere that invited shoppers to pause and embrace the spirit of the season.

Most loved Christmas carols performed by New Line Music in SM Center Antipolo Downtown.

Melody Makers Ensemble sing their hearts out to serenade shoppers with Christmas songs at SM City San Mateo.

Joined by the SM Holi Squad, the caroling turned into a shared moment of joy—celebrating togetherness, community, and the true meaning of the holidays.

Your squad with SM Holi Squad at SM City San Mateo.

From joyful surprises to soul-stirring songs, SM Supermalls in the East Metro continue to create spaces where holiday moments are shared, celebrated, and remembered.

Make this season extra special—spend the holidays with your family and friends at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown. Discover more festive activities, enjoy meaningful moments, and let SM be part of your Christmas story.

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Holiday Gifts Made Easy at SM Malls in the East Metro

This Christmas, SM Malls in the East Metro makes holiday shopping effortless with an exciting selection of ready-to-give gifts—complete, beautifully packed, and easy to find across your favorite brands. Whether you’re looking for last-minute presents or curated sets for everyone on your list, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown offer a seamless shopping experience that covers all your gifting needs in one place.

With gift sets thoughtfully arranged and easy to spot across stores, shoppers can enjoy the convenience of choosing presents that are already packaged, themed, and carefully bundled—saving you time without sacrificing quality or style.

This Face Shop gift pack is perfect for skin care fanatics, available at SM City Masinag.

The best gift idea to your dainty friend! This Alberto wallet set is available at SM City San Mateo and SM Center Antipolo Downtown.

Trentahin and kwarentahin friends would love this Katinko set as Christmas gift! Get a box now at SM City San Mateo and SM City Marikina.

You can never go wrong with a pretty pink box from Silk Secrets as a gift, available at SM Store.

Shoppers can enjoy breeze-free gift-giving with easy-to-spot gifts from fashion, beauty, wellness, and specialty brands across the malls. SM Store, Penshoppe, Bench, Havaianas, and Alberto offer complete apparel and lifestyle bundles that make ready-to-wrap gifting effortless. Beauty and self-care lovers will also find curated sets from Ian Darcy with its signature scents; The Face Shop and The Body Shop featuring skincare must-haves, bath essentials, and makeup picks; Unisilver with elegant silver accessories; and Zen Zest offering personal and home fragrances. For those who prefer thoughtful treats, Marks & Spencer has gift bundles filled with chocolates, biscuits, wine, and other premium goodies. Meanwhile, wellness options like Katinko provide relief-focused packs with products for muscle pain, headaches, and everyday discomfort—perfect for practical and caring gifting.

Marks & Spencer’s Sumptuous Selection for Php 3,995 ready for gifting at SM City Marikina.

Spray the scent of holidays into your home with Zen Zest Frosty and Mistletoe Room Spray available at SM City San Mateo and Masinag.

Ian Darcy Eau De Parfums ready for gifting to your fraghead friends. A wide array of luxury inspired scents are available in SM Center Antipolo Downtown and SM City Masinag.

At SM Malls in the East, finding the perfect present is as easy as strolling through your favorite halls. With complete gift sets, easy-find displays, and everything in one place, holiday shopping becomes not just stress-free but enjoyable and festive.

Discover effortless gifting with Holiday Giftables at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown today.

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SM City Marikina Wins Gold Award as Bike-Friendly Establishment

Maria Carmen Kahn, SM Supermalls Assistant Vice President for Transportation management, Mall Manager Francis Brian Cruz, and Regional Marketing Head Khristine Lenon, receive the gold award for SM City Marikina for Bicycle-Friendly Large Establishment category at the 2025 Mobility Awards ceremony.

SM City Marikina proudly announces its Gold Award from the Mobility Awards 2025, recognizing the mall as one of the country’s most bike-friendly large establishments. The award celebrates SM City Marikina’s strong commitment to active mobility and creating accessible spaces for cyclists in the East Metro.

This recognition highlights the mall’s cyclist amenities, led by its secure and spacious bike parking facility, strategically located for easy access. The mall also supports biking communities through regular cycling activities, partnerships with local riders, and facilities that make it convenient for cyclists to transition from their ride into the mall.

Secure racks with a total of 124 slots and ample space to maneuver make SM’s bike parking a trusted spot for daily riders and weekend bikers.

Cyclists from Marikina and nearby cities participate in the National Bike Day celebration at the mall

“Our commitment to providing secure, thoughtfully designed bike parking facilities and our regular cycling-focused activities reflect our dedication to supporting not just Marikina riders but the wider biking community who visit us from across the metro”, said Francis Brian Cruz, mall manager of SM City Marikina.

The recognition aligns with SM Supermalls and SM Cares’ efforts to promote greener mobility and encourage healthier, more sustainable travel habits. SM City Marikina, situated in a city well-known for its cycling culture, continues to complement local government initiatives by providing infrastructure that supports daily commuters, leisure riders, and biking groups.

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SM Supermalls in the East Metro are Powered by the Sun

In its continued commitment to sustainability and environmental stewardship, SM Supermalls, through its corporate social responsibility arm SM Cares, is lighting the way toward a cleaner and greener future by harnessing renewable energy across its properties.

In the East Metro, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown are now proudly “Powered by the Sun”, utilizing rooftop solar panel systems that help reduce carbon emissions, promote energy efficiency, and support the nation’s transition to sustainable power sources.

Harnessing the Power of the Sun Across the East Metro

Each mall plays a vital role in SM’s sustainability roadmap by producing clean energy that contributes to both operational efficiency and environmental protection.

• SM City Marikina, energized in 2023, generates an average of 106,179 kWh (Kilowatt-hour) per month with a 2.259 MWp (Megawatt Peak) solar capacity. This is enough to power 506 Filipino households for a month, offsetting 74 tons of carbon dioxide — the equivalent of planting 3,378 mature trees.
  

  

  SM City Marikina continues to champion sustainability with its iconic stilts building design now added with solar panels that energizes solar energy good enough to power more than 500 households.

  
  
• SM City Masinag, fully solar-powered by March 2025, produces around 124,366 kWh monthly through its 1.696 MWp system — enough to supply electricity to 592 households, offset 86 tons of carbon dioxide, or plant 3,956 trees worth of carbon absorption.
  

  

  Seen from above is SM City Masinag with the 2.40-hectare solar panels in the midst of the busy Marcos Highway in Antipolo City.

• SM City San Mateo harnesses the power of the sun with its 810 Solar PV System installed across 2,092 square meters of rooftop space, generating up to 0.45 megawatts of clean energy. This can power 219 Filipino households and reduce carbon emissions by 32 tons, comparable to planting 1,466 mature trees.
  
  

  

  810 panels makeup for 0.45 megawatts of clean energy in SM City San Mateo, enough to reduce 32 tons of carbon emission.

• SM Center Antipolo Downtown, energized between 2024 and 2025, generates 71,270 kWh monthly from a 0.923 MWp solar system — enough to power 339 homes, offset 49 tons of CO₂, or plant 2,267 trees.
  

  

  The solar panels atop SM Center Antipolo Downtown adds to the more scenic view from its roof deck.

Leading the Charge for a Greener Tomorrow

Through SM Cares and the SM Green Movement, SM Supermalls continues to advance sustainability across its network — integrating renewable energy, green architecture, efficient water use, and waste management into its operations.

Collectively, these four solar-powered malls generate nearly 348,000 kWh of renewable energy each month, significantly reducing greenhouse gas emissions while demonstrating that innovation and environmental care can coexist.

With every rooftop installation and every kilowatt-hour generated, SM Supermalls — continues to keep communities, progress, and the planet Powered by the Sun.

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting communities through programs focused on sustainability, the environment, persons with disabilities, women and breastfeeding mothers, children and youth, and the elderly. Under the SM Green Movement, SM Cares leads efforts in energy efficiency, water conservation, waste management, and disaster resilience — helping build a cleaner, safer, and more sustainable future for all.

For more information, visit www.smsupermalls.com/smcares or follow SM Supermalls on social media.

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