Max Out the Super September Sale at SM Malls in the East Metro

Super discounts await you at Super September Sale

Get ready to make the most of the month with the Super September Sale at SM Malls in the East Metro! Happening on September 18, 19, and 20, it’s the perfect opportunity to shop, save, and enjoy more of what’s in store with up to 50% off on select items.

Planning ahead for the holidays? Start your Christmas shopping early and tick gifts off your list before the December rush. You can also stock up on rainy season essentials, refresh your wardrobe, or simply treat yourself to great finds at prices that make it easier to get more for less.

Whether you’re shopping for the family or looking for something just for you, there’s plenty of reason to make your weekend all for you.

Make your September shopping trip even more exciting and max out your savings while exploring the stores and offers at your favorite SM mall. It’s also the perfect excuse to gather your family or friends, head out for a day of shopping, dining, and gala to the max!

Don’t miss the Super September Sale on September 18, 19, and 20 at SM City Marikina, SM City Masinag, and SM City San Mateo. Shop your must-haves, discover great finds, and make the most of the sale while it lasts!

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Make It a Day to Remember with Lolo and Lola at SM Malls in the East Metro

Max out Lolo and Lola’s day out at SM Malls in the East Metro with memorable activities just for them.

Grandparents’ Day is a wonderful time to bring the family together and celebrate Lolo and Lola with the people who mean the most to them. Make the day extra special with good food, fun activities, music, and plenty of opportunities to create new memories together at SM Malls in the East Metro.

Start the celebration with memories you can look back on. Take Lolo and Lola to a photo booth and capture candid smiles, funny poses, and classic family photos that they can treasure at photo booths like Life Four Cuts in SM City Masinag, SM City San Mateo and Photo Objet at SM City Marikina.

Tag your lolo and lola to take photos at Life Four Cuts in SM City San Mateo.

For active Lolo and Lola, enjoy a friendly game of pickleball or badminton together at the fun courts in SM City Marikina and SM Center Antipolo Downtown. Whether they’re seasoned players or simply up for trying something new, it’s a fun way to stay active and bond with the family.

Play pickleball with the entire family at SM City Marikina.

Of course, no family celebration is complete without a shared feast. Gather around the table at your favorite restaurants and let the stories flow between bites. From family favorites to new dishes everyone can discover, mealtimes are always better when shared with Lolo and Lola.

Something for everyone in the family especially for Lolo and Lola at Viking’s in SM City Marikina.

For a little nostalgia, catch music buskers performing songs from the yesteryears. Sing along to familiar tunes, reminisce about old memories, and maybe even have an impromptu dance. A Public Piano is also free to play, giving Lolo and Lola a chance to enjoy a tune, play a favorite song, or share a musical moment with the family.

Remember good old memories with music from talented buskers and enjoy a tune of your own at the free-to-play Public Piano in SM City Masinag.

For a classic bonding experience, head to SM Cinema and enjoy a little cinema nostalgia. Rediscover the magic of watching a great story together, just like the good old days.

Philippine Cinema classics for Lolo and Lola at SM Cinema Marikina, Masinag and San Mateo.

From photos and feel-good activities to family meals, familiar songs, and nostalgic movies, there are plenty of ways to max out the celebration. After all, the best gifts for Lolo and Lola are often the simplest ones: time, laughter, and moments spent together.

Make Grandparents’ Day an all-for-you celebration for the people who have given so much to your family. Spend Lolo and Lola’s special day at your most-loved malls in the East Metro: SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, where every family moment can become a memory worth keeping.

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Tech & Play Month brings the fun to SM Malls in the East Metro

Tech & Play area at the atrium of SM City Masinag this August

From the latest gadgets and must-have collectibles to cosplay showcases and a dedicated collectors’ destination, Tech & Play Month brings every kind of passion to life at SM Malls in the East Metro.

This August, Tech & Play Month brings together technology, gaming, creativity, and fandom communities for a month-long celebration at SM Malls in the East. From August 1 to 31, discover the latest gadgets, join cosplay activities, hunt for collectibles, and connect with fellow fans.

The new Huawei Puro 90s Series and Huawei Matepad 12 X 2026 available at SM Cyberzone Marikina, Masinag and San Mateo

The trusty, powerful Macbook available at Power Mac Center SM Cyberzone Marikina, Masinag, and iStudio Plus in SM Cyberzone San Mateo

For those ready for their next gadget upgrade, SM Cyberzone offers a wide range of tech finds, from the HUAWEI Pura 90s Series to Apple devices, including MacBook, available at Power Mac Center. Explore smartphones, laptops, accessories, gaming gear, and other tech essentials all in one place.

Stock up on your work essentials -- storage devices, ink, printers, and more at Office Warehouse, SM Center Antipolo Downtown.

Fandom also takes center stage with Cosplay events lined up at SM City Masinag on August 23, and August 29 at SM City Marikina where fans can bring their favorite characters to life and connect with fellow enthusiasts.

Catch Cosplay Fest at SM City Marikina and SM City Masinag and see fandom favorites come to life.

Meanwhile, collectors can hunt for toys, character merchandise, and pop-culture finds at Toy Kingdom inside SM Store Marikina, Masinag, and San Mateo. For more dedicated collectors, SM City Marikina’s Collector’s Hub offers a space to discover new finds and connect with fellow hobbyists.

The Collector's Hub at SM City Marikina is open until August 20 at the Ground Level

From Gundam kits to Hot Wheels, discover exciting collectibles and a new favorite to your collection at Toy Kingdom

Tech & Play Month celebrates the many ways people enjoy their passions—from max out upgrade of gadgets and exploring new tech to cosplaying, collecting, and connecting with fellow fans.

So whether you're a techie, gamer, creator, cosplayer, collector, or simply curious to discover something new, make you most-loved SM Malls in the East Metro part of your August itinerary.

Experience Tech & Play Month from August 1 to 31 at SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown and participating SM Supermalls.

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Discover the Latest Must-Visit Shops at SM Malls in the East Metro

Max out your mall visit at the newly opened shops in your most loved malls in the East Metro

Fresh finds, bold flavors, and new lifestyle spots are powering up every East Metro mall day as SM Supermalls rolls out a fresh wave of new openings for every kind of shopper. Whether you’re craving comfort food, searching for stylish new finds, or planning an all-out shopping and dining spree, there’s always something new to discover at your most loved SM malls in the East Metro.

Dainty accessories for your little princess at Clarisse SM Center Antipolo Downtown

Branded finds at 7 Luxe on the 2nd level of SM Center Antipolo Downtown

At SM Center Antipolo Downtown, shoppers can discover Clarisse, a boutique filled with trendy accessories perfect for young girls who love expressing their style through fun and fashionable pieces. Travelers and fashion lovers can also visit 7 Luxe for branded luggage, bags, and shoes that combine style and functionality for every adventure.

Classic Filipino dishes with a twist at Mesa SM City San Mateo located at the Ground Level

Premium cakes and pastries on the go at Conti's located on the 2nd Level of SM City San Mateo

Foodies can head to SM City San Mateo for comforting and flavorful dining experiences. Mesa serves elevated Filipino dishes perfect for family gatherings and celebrations, while Conti’s Bakeshop delights guests with its well-loved cakes, pastries that make every stop extra special.

Bulawan Panaderya serves freshly baked breads daily at SM City Masinag

Everyday wearable jewelry at Everglowi SM City Masinag located on the ground level

At SM City Masinag, Everglowi adds sparkle to every shopping trip with elegant gold and silver jewelry pieces perfect for gifting or everyday wear. Meanwhile, Bulawan Panaderya offers freshly baked breads, pastries, and beverages that make snack breaks and café moments even more satisfying.

Hearty Ramen bowls at Ramen Nagi located on the New Hallway of SM City Marikina

Coffee and me time at Pedal Café SM City Marikina

Marikina's pride Mylene's Bakeshop now brings its bestsellers to SM City Marikina

Meanwhile, the new hallway at SM City Marikina is a must-visit dining destination for every food lover ready to max out their food trip. Guests can enjoy cozy café moments at Pedal Cafe and classic baked favorites from Marikina’s pride Mylene’s Bakeshop.

Wangfu brings Singaporean cuisine to its new location at the newly opened hallway of SM City Marikina

Real and modern Italian Cuisine at Cibo SM City Marikina

Cravings for global flavors are well-covered with a strong lineup of dining options in the East Metro. For Japanese comfort food, Ramen Nagi continues to draw diners with its rich, customizable bowls of ramen that have become a go-to for quick yet satisfying meals. Wangfu brings bold classic Singaporean-inspired dishes, perfect for hearty lunches and shared meals. Meanwhile, Cibo completes the mix with signature Italian favorites, ideal for relaxed family dinners or post-shopping indulgence.

From shopping hauls and café dates to family feasts and spontaneous gala moments, SM Supermalls in the East Metro continues to bring fresh experiences closer to shoppers. Visit your nearest SM mall in the East Metro today and discover new ways to dine, shop, and celebrate every day to the max.

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SM Malls in the East goes Purple again for BorahaEast 2.0

BTS is back -- and BorahaEast 2.0 returns in full purple celebration across SM Malls in the East

Attention, Filo ARMY! A purple-filled celebration is making its way across SM Supermalls in the East as BorahaEast 2.0 returns for an even bigger and more exciting season.

Fueled by the excitement surrounding BTS’ new album Arirang and their ongoing sold-out world tour, BorahaEast 2.0 brings together ARMY from across the country for a celebration of music, friendship, creativity, and unforgettable fandom moments.

SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9

In partnership with ARMYs of the East PH, the campaign transforms seven SM malls into purple-filled destinations where fans can connect, celebrate, and create memories together:

• SM Center Angono
• SM Center Antipolo Downtown
• SM City East Ortigas
• SM City Marikina
• SM City Masinag
• SM City San Mateo
• SM City Taytay

From June 13 to July 9, ARMYs can look forward to a lineup of maxed-out experiences happening throughout the campaign. Watch participating malls glow during the much-awaited purple illumination, join cup sleeve events with fellow fans, and discover exciting finds at the pop-up market featuring BTS merch and other fan-made collectibles.

Energetic fan chants are always fun with hundreds of co-ARMYs cheering together

Groove with co-ARMYs to BTS hits at ARMY fan gatherings

Running while fangirling to BTS is always a good idea

From BTS bias discussions and concert stories to handing out freebies, the ARMY fan gatherings create the perfect space for fans to connect and celebrate together. Meanwhile, energetic fans can dance their hearts out during Random Play Dance sessions and cap off the BorahaEast 2.0 celebration at the Neon Purple Run this July — a vibrant finale where running enthusiasts and ARMY alike can hit the ground in purple and create unforgettable memories with fellow fans in every stride.

Tag along your ARMY bestie and create lasting fangirl moments

Join ARMY games and win fun prizes at fan gatherings

Beyond the activities, BorahaEast 2.0 is all about creating meaningful moments together. Whether you’re attending with your ARMY besties, meeting new fandom friends, or simply celebrating your love for BTS, every stop promises surprises, prizes, photo-worthy moments, and experiences that make the Festa season even more memorable.

Join ARMY games and win fun prizes at fan gatherings

BTS merch -- official or fanmade in all forms -- available for collection at the Pop-up Market in select SM malls and dates

So wear your favorite purple fits, bring your light sticks, and prepare to celebrate the Festa season the maxed-out way at BorahaEast 2.0.

Don’t miss a single purple moment — follow the official social media pages of all seven participating SM Malls in the East for BorahaEast 2.0 schedules, surprises, and event announcements, then gala to the max by visiting your most loved malls throughout the celebration and making memories with fellow ARMY along the way.

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Heels on Point at SM City Marikina’s Stiletto Walk for The Devil Wears Prada 2

The iconic red stilleto towering at the mall atrium of SM City Marikina for The Devil Wears Prada 2

In celebration of the highly anticipated screening of The Devil Wears Prada 2, SM City Marikina turns up the fashion energy with a show-stopping Stiletto Walk that brought Gala To The Max to life.

More than a hundred models and fashion enthusiasts maxed out their fiercest fits and sky-high heels, ready to own the runway. The walk began at the mall’s atrium and extended across two hallways, transforming everyday spaces into a striking fashion runway inside the most loved mall in the East. Each stride captured confidence, individuality, and a shared love for fashion inspired by the iconic film.

Drag performers with giant shopping bags strut down to the mall atrium as part of the Stiletto Walk.

Drag performer Sofia Trazona (center) and Gianna Lianes (front right) lead the Stiletto Walk opening at SM City Marikina for The Devil Wears Prada 2

More than a hundred models and fashion enthusiasts sashayed along a long runway for the Stiletto Walk at SM City Marikina

Adding to the excitement was a special appearance from drag performer Sofia Trazona, while Miss Philippines Earth – Water 2020 Gianna Lianes hosted the Stiletto Walk, guiding the program with poise and energy. Their presence brought vibrance and inclusivity to the runway, making the celebration both stylish and meaningful.

Following the Stiletto Walk, participants and guests headed straight to SM Cinema Marikina to continue the experience with a special movie screening, seamlessly blending fashion and film in one unforgettable event.

Stiletto Walk participants get to enjoy The Devil Wears Prada 2 at SM Cinema Marikina

Catch The Devil Wears Prada 2, now on its second week, at SM Cinema Marikina, SM Cinema Masinag, and SM Cinema San Mateo. Step into a world of fashion, ambition, and iconic style—only at SM Supermalls.

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East Metro Goes All Out for the SM Active Hub Anniversary

Bubble Fun Run 2.0 at SM City Marikina gathered more than a thousand runners for a fun-filled Sunday run

SM Active Hub Anniversary celebrations went all out across the East Metro as SM malls transformed into vibrant spaces for sports, movement, and community play, reinforcing SM Active Hub’s commitment to keeping everyone active and engaged.

Hooked Pickleball club with their young pupils at SM City Marikina

From dribbles on the court to powerful smashes in play, athletes of all ages keep the energy moving at SM Center Antipolo Downtown

At SM City Marikina, the energy was maxed out from start to finish with the Pickleball Tour kick-off led by Mackonner Dy, followed by a fun and interactive pickleball clinic for kids in partnership with Hooked Pickleball Club, and a high-spirited Bubble Fun Run that brought families and runners together in a colorful burst of movement. Over at SM Center Antipolo Downtown, the action continued with a developmental basketball training program for kids, alongside open play sessions for pickleball and badminton that encouraged friendly competition and community participation.

MacKonner Dy at a Pickleball open play at SM City Marikina

Meanwhile, SM City Masinag and SM City San Mateo kept the momentum going with the East Chess Summer Open and Taekwondo Training Camps that showcased both mental focus and physical discipline. SM City San Mateo also added a high-energy Zumba session that turned fitness into a shared celebration of rhythm and movement.

From focused chess moves to energetic Zumba beats and powerful taekwondo kicks, every activity brings the community together in motion at SM City San Mateo

As April wraps up and summer activities continue in full swing, the SM Active Hub Anniversary also serves as a fitting celebration for the Let’s Play summer campaign, encouraging families, friends, and fitness enthusiasts to make the most of the season through movement, sports, and shared experiences. Happening in some of the East Metro’s most-loved malls, the event embodied the spirit of Here to Move, inspiring communities to stay active, discover new hobbies, and enjoy meaningful connections through sports and recreation.

Strategic chess plays and disciplined taekwondo moves - young participants showcase focus and determination at SM City Masinag’s open plays for the SM Active Hub Anniversary

More than a celebration, SM Active Hub continues to champion spaces where everyone can be Here to Move—whether through fitness, play, competition, or wellness. Join the movement and be part of future SM Active Hub activities across SM Malls in the East Metro. Follow your nearest SM mall’s official pages for schedules, upcoming sports clinics, and community events—and stay ready to move, play, and go all out the SM way.

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Gala To The Max Takes Over SM Malls in the East Metro

The Gala is Maxex out as PPop groups Cloud 7 and Yanna groove to the SM Supermalls' anthem at SM City Marikina (Screengrab from SM City Marikina)

The vibe is maxed out at SM Malls in the East as “Gala To The Max,” the newest anthem of SM Supermalls performed by rising P-Pop trio DNA in partnership with StarPop, comes to life through music, movement, and community. Across SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, mallgoers are stepping into a more dynamic kind of hangout—one that goes beyond the usual and brings every moment all out at their most loved malls.

Rising PPop Girl Group, DNA, leads the boppy Gala To The Max anthem of SM Supermalls

Powering the energy are rising P-Pop acts and young artists including Cloud 7 members Kairo, Egypt, Fian, Lucas, Migz, PJ, and Yohan; Yanna members Samantha, Bri, Reylie, Cheska, and Keziah; Yuna members Sachi, Faith, Sara, and Mhai; and solo performers Amiel, Tavis, Marcky, and Duna. Together, they turn each mall stop into a stage for expression, connection, and shared moments that totally match today’s vibe.

PPop cuties Yanna also grooves their way to SM Center Antipolo Downtown for Gala To The Max anthem
(Screengrab from SM Center Antipolo Downtown)

Girl group Yuna tours at SM City Masinag as they Gala To The Max
(Screengrab from SM City Masinag)

More than just an anthem, “Gala To The Max” transforms everyday malling into something more meaningful—where barkadas, fans, and families come together, find their tribe, and create moments that feel personal, spontaneous, and real. It’s a celebration of individuality and community, all happening in a space that feels like home.

Young artists Duna, Amiel, Tavis and Marcky dancing to Gala To The Max anthem in SM City San Mateo
(Screengrab from SM City San Mateo)

Round up your crew, bring your vibe, and gala to the max at SM Supermalls in the East—then follow your favorite malls’ official social media pages and join the Gala To The Max dance challenge. Show off your moves and be part of the movement.

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