Holi-Squad Leads the 100 Days to Christmas Kickoff at SM Malls in the East

The holiday season is officially here as the Holi-Squad brings early Christmas magic to SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown with the launch of the 100 Days to Christmas countdown starting September 16. This year, SM celebrates with “100 Days of Kindness”—a campaign that puts the spotlight on spreading joy through simple acts of giving.

Holi-Squad welcomes you at the giant red bow arch at the mall entrance of SM City Masinag

The kickoff begins with the Holi-Squad Mall Greeting and the unveiling of the Happiest Holiday Décor, complete with the iconic Holiday Grand Red Ribbon that symbolizes joy and unity.

Festivities continue from October 20 with centerpiece displays, Santa’s chair, and more Holi-Squad appearances. At SM City Marikina, families can lace up their shoes for the much-awaited Holiday Santa Run on November 16. The season gets even brighter with the Holiday Snowflakes Surprises on December 6 and uplifting performances during World Chorale Day on December 8. Throughout December, families can enjoy Happiest Holiday Weekends with Santa meet-and-greets, carols, and lively busking sessions.

Holi-Squad at SM City San Mateo bring delight to families when they visit SM Malls this holiday season

This year also welcomes the SM Besties of Joy—adorable bears where every purchase gives another to a child in need, making the holidays even more meaningful.

Catch the Holi-Squad and take photos with them at SM City Marikina

From December 1 to 31, shoppers can enjoy exclusive SM Malls Online Holiday Deals, making holiday gift-hunting and dining with loved ones easier and more festive.

With the Holi-Squad leading the way, SM Malls in the East invite everyone to experience the happiest and kindest Christmas yet.

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Young Marikeño Speller wins at SM Super Spelling Bee in SM City Marikina

The written spelling round at the SM City Marikina leg of the SM Super Spelling Bee

The air was buzzing with excitement last September 6, 2025, as SM City Marikina’s hallway at the Ground Level near Ace Hardware transformed into a live stage for word wizards. More than 180 students from both public and private schools in Marikina gathered for the SM Super Spelling Bee Elimination Round, showcasing not just their spelling skills but also their confidence and love for learning.

Open to Grades 5 and 6 students aged 10 to 12 years old, the competition brought together young learners eager to put their knowledge to the test in front of an enthusiastic crowd of parents, teachers, and mallgoers. After several intense rounds, one young speller stood out among the rest—Zarex Celis of Sta. Elena Elementary School, who emerged as the champion of SM City Marikina’s leg of the competition.

Now on its second year, the SM Super Spelling Bee has grown even bigger with 40 participating SM Supermalls nationwide, serving as a platform where classroom champs and young word enthusiasts can shine and celebrate the joy of words. This year’s edition is made even more meaningful as it coincides with SM Supermalls’ 40th anniversary, a milestone that underscores its commitment to creating spaces where families can shop, dine, learn, and connect through meaningful experiences.

More than 180 students from Marikina City battled it out as the best speller during the SM Super Spelling Bee at SM City Marikina.

The event was made possible through the support of National Book Store, National University, Power Mac Center, and Jollibee—partners who share in SM’s mission to nurture learning, creativity, and confidence among the youth.

Congratulations once again to Zarex Celis for this well-deserved win! We wish you the best of luck as you advance to the next round of the SM Super Spelling Bee.

Zarex Celis of Sta. Elena Elementary School orally spells out the word "euphonious" during the SM Super Spelling Bee elims at SM City Marikina.

Zarex Celis of Sta. Elena Elementary School emerged as the winner of the SM Super Spelling Bee elimination round in SM City Marikina. He will represent his school and the mall in the grand finals at SM Mall of Asia.

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Super September Sale at SM Malls in the East!

Shop at SM City Marikina, SM City Masinag, and SM City San Mateo on September 19-21, 2025, to get discounts of up to 50% off on select items.

September just got more exciting at the East Metro as SM City Marikina, SM City Masinag, and SM City San Mateo bring you the much-awaited Super September Sale happening on September 19, 20, and 21! Shoppers can enjoy up to 50% off on select items from mall tenants, making it the perfect time to shop for early Christmas gifts, home upgrades, or even well-deserved treats for yourself.

With the holiday season just around the corner, this sale is your chance to start filling up those Christmas gift bags early. Imagine scoring the latest sneakers for your teens, toys for the kids, and stylish bags and accessories for your besties—all at half the price. You can even find deals on kitchenware and home décor that will spruce up your space just in time for holiday gatherings.

September just got sweeter with big savings when you shop at Super September Sale!

There are also big savings on beauty must-haves and gadgets, so you can stock up on skincare, perfumes, and tech essentials while enjoying the discounts. Shopping early means you skip the holiday rush and still surprise your loved ones with the best gifts without overspending.

The Super September Sale is the perfect chance to shop smart and save big. Don’t miss it—mark your calendars for September 19, 20, and 21 and head to SM City Marikina, SM City Masinag, and SM City San Mateo for the best deals of the season. Per DTI Fair Trade Permit No. FTEB-235743, Series of 2025.

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A Special Day for Lolos and Lolas at SM Malls in the East

Last Sunday, September 7, families went to SM Malls in the East to come together and celebrate the everyday heroes who have filled our lives with wisdom, laughter, and unconditional love—our grandparents.

At SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, the day was filled with moments designed to honor grannies and grandpas in ways that matter most: through time, memories, and shared experiences.

Energizing Zumba parties made lolos and lolas grooving to the beat, proving that staying active is always in style. After working up an appetite, they also enjoyed a hearty meal at the mall’s wide array of dining destinations, where favorite comfort food meets family bonding at the table. Shopping also becomes sweeter when you’re choosing gifts especially for them—whether it’s a thoughtful token, a new outfit, or something that sparks joy and nostalgia.

Adding to the festive atmosphere are busking sessions that bring back the soundtrack of their heydays. Classic hits will fill the air, reminding everyone that music is a timeless bridge across generations.

Even after Grandparents’ Day, make the celebration more meaningful by giving your grandparents not just material gifts but also the gift of time. Sit with them, share stories, laugh, and create new memories together in a place where families always feel at home.

Join SM Malls in the East this Sunday and let’s turn Grandparents’ Day into a beautiful celebration of love, life, and legacy. Because at SM, it’s always more special when shared with the ones we cherish most.

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SM hosts biggest ARMY Fan Festival, Welcome to BorahaEast!

This June to July, East Metro turns purple as SM Malls in the East invite all ARMYs to join the Welcome to BorahaEAST celebration — the biggest fandom event of the year - happening from June 13 to July 9 across 7 SM malls: SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City Taytay, SM Center Angono, and SM City East Ortigas.

Launched under SM Supermalls’ Extra Exciting East regional campaign and the nationwide SM Fandom initiative, Welcome to BorahaEAST is a tribute to the music, message, and global impact of BTS. This multi-mall celebration gives fans the chance to connect, express their love for BTS, and create unforgettable purple memories through curated activities designed especially for the ARMY community.

What to expect: A full month of purple magic

Purple illumination (June 13–July 9)

Witness all 7 malls light up in iconic BTS purple, symbolizing the group’s love and connection with their fans. It’s the perfect way to kick off the BTS Festa season in the East!

Simultaneous cup sleeve event (June 14)

Join fellow fans for a day of fandom unity, photo ops, and exclusive cup sleeves as all seven SM malls host a massive BTS-themed cup sleeve event.

ARMY fan gathering, pop-up market, and key ring party

Celebrate an OT7 reunion with your ARMY friends, shop for K-merch, and enjoy interactive booths and installations at select fan events:

• June 14 – SM City Taytay
• June 15 – SM City Marikina
• June 21 – SM Center Angono
• June 29 – SM City East Ortigas
• July 5 – SM City Masinag

ARMY key ring party

• June 22 – SM Center Antipolo Downtown

Random play dance

• July 5 – SM City San Mateo

End the celebration with a burst of energy as ARMYs take center stage and show off their dance moves during a full-on BTS Random Play Dance showdown!

Where music meets memories

Welcome to BorahaEAST is more than a celebration — it’s a place for connection. It brings together fans from all walks of life who have been inspired by BTS’ music and message of hope, self-love, and togetherness. The event series reflects how SM Supermalls continues to champion safe, inclusive, and joyful spaces for fandoms to thrive.

So, whether you’re a newly converted ARMY or celebrating your BTS era with longtime friends, this is your sign to head to the East. Spend the BTS Festa season with your ARMY friends, collect memories, and celebrate — because a new chapter has begun.

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Spoil Mom with Gift Finds and Feast Spots at SM Malls in the East this Mother’s Day

This Mother’s Day, go all out in showing Mom how much she means to you! Whether she’s your best friend, your biggest cheerleader, or your go-to shopping buddy, there’s no better place to celebrate her than at SM Malls in the East—SM Malls in the East—SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City East Ortigas, SM City Taytay, and SM Center Angono.

Start with a sweet snap at the MOM Photo Spot
Capture the moment with heartwarming photos at the specially curated MOM Photo Spots in each mall. Moms and kids of any age strike a pose and share smiles under pink and floral-themed photo spots that make memories last a lifetime.

Dainty photo spot for amazing moms at SM Malls in the East

Treat her to well-deserved pampering
After all the love she’s given, Mom deserves a little self-care. Indulge her with a relaxing massage, facial, or salon makeover from wellness and beauty shops. It’s the perfect way to help her unwind and glow on her special day.

Book a skin pampering date with mom at SkinStation at SM City Taytay

Find fashionable gift picks she'll love.
Whether she’s into timeless elegance or modern style, shop for chic clothing, trendy accessories, or stylish watches she’ll treasure. With exclusive Mother's Day deals in fashion, it’s easy to find something that fits her taste perfectly.

Comfy and stylish fits for mom at SM City East Ortigas, Taytay, Marikina, Masinag and San Mateo

Elegant timepieces for everyday wear or special occasions from The SM Store at SM City Marikina, Masinag, Taytay, San Mateo and East Ortigas. 

Feast with the fam at her favorite food stops.

Round out the day with a delicious meal at Mom’s favorite restaurant. From comfort food classics to international cuisine, SM Malls in the East offer dining spots fit for every kind of foodie mom. Don’t forget to surprise her with a sweet treat or a celebratory cake! Celebrate the queen of your heart this Mother's Day at SM Malls in the East.

Rich and flavorful truffle pasta to share with the family from The Taste of Czaczacza at SM City Masinag

Beautiful cakes for beautiful moms from Hearts and Bells at SM City Marikina

Snap it, spoil her, and share the love—#MothersDayAtSM. Visit your nearest SM Mall in the East and make Mom’s day extra memorable!

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New Stores, New Experiences at SM Malls in the East Metro

The East Metro just got a whole lot more exciting with the latest lineup of tenants opening their doors at your favorite SM Malls! Whether you're craving something delicious or looking to upgrade your wardrobe and essentials, there’s something fresh and delightful waiting for everyone.

At SM Center Antipolo Downtown, foodies can now indulge in Japanese comfort food at Le Katsu, known for its perfectly crispy and tender tonkatsu dishes. Pair your meal with a refreshing drink from RoyalTea, which offers a variety of cheese teas and fruit-infused drink  perfect for cooling down after a busy day.

Over at SM City Marikina, a familiar favorite is back—Max’s Restaurant has re-opened its doors, ready to serve its iconic fried chicken and Filipino classics in a cozier, revamped space.

Iconic Filipino restaurant, Max's, reopens its doors at their new location at the GF of SM City Marikina

For sweet cravings, try the creamy delights of Bebang’s Halo-Halo, a modern and premium twist to the Pinoy classic dessert. If you're in the mood for a quick snack or something to go with your coffee, drop by Pretzels & Cinnamon for freshly baked goodies that hit the sweet spot.

Crowd favorite, Bebang's Halo-Halo is now open at SM City Marikina

Pretzels & Cinnamon now open at the 3F of SM City Marikina

Coffee lovers are in for a treat at SM City Masinag with the arrival of Zus Coffee, a Malaysia-born brand making waves for its affordable, premium brews in a variety of exciting flavors. It’s the perfect spot to fuel up during a shopping break or for casual meetups with friends.

ZUS Coffee at SM City Masinag is your new go-to for affordable coffee experience

And for stylish yet comfortable footwear and bag options, SM City San Mateo welcomes Alberto. Whether you’re looking for formal shoes, trendy sandals, or work-friendly options, Alberto combines fashion and function to keep your steps on point.

Stylish and comfy fashion available at Alberty SM City San Mateo

These new additions make shopping, dining, and hanging out at SM Malls in the East Metro even more fun and rewarding. And the best part? There's more to come! Watch out for exciting new shop openings in the coming months—bringing even more variety and surprises your way. Come visit SM Center Antipolo Downtown, SM City Marikina, SM City Masinag, and SM City San Mateo today—your newest shopping and dining discoveries are just around the corner!

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SM Active Hub Launches in the East

SM Supermalls has officially launched SM Active Hub, its latest initiative aimed at revolutionizing fitness and sports engagement in the country. The grand kickoff in the East of Metro Manila on March 9 also saw thousands of fitness enthusiasts and athletes gather across SM City Marikina, SM City East Ortigas, and SM Center Antipolo Downtown, marking the beginning of a new era in accessible, community-driven fitness.

A Hub for Every Fitness Passion

Marikina Run Club
In partnership with Team Malaya, the Marikina Run Club in SM City Marikina gathered a strong community of runners for an exciting kickoff. Participants engaged in warm-ups and a community run, fostering camaraderie among beginners and seasoned runners alike.

Runners at the Marikina Run Club hit the pavement with energy and enthusiasm during the launch of SM Active Hub.

East Ortigas Run Club
Supported by Anytime Fitness and Boysen, SM City East Ortigas launched its run club where participants had the opportunity to train and run along the mall’s dedicated 880-meter run path, a safe and accessible space designed for both casual joggers and serious runners.

Hundreds of runners took their first strides with the East Ortigas Run Club, launching their journey on the mall’s 880M run path.

Pickleball Hub
Pickleball fever swept through SM Center Antipolo Downtown with an exciting tournament hosted by Pickleball East Dinkers Club Inc. Enthusiasts and experienced players took to the courts for friendly yet competitive matches, bringing more attention to the fast-growing sport in the East. The event was filled with energy, camaraderie, and sportsmanship as participants showcased their skills and embraced the excitement of the game.

Players bring their A-game in an intense paddle battle of speed, strategy, and precision in PEDCI’s pickleball tournament at SM Center Antipolo Downtown.

Country’s Largest Playground for Sports Enthusiasts at SM Supermalls

With the launch of SM Active Hub, SM Supermalls continues to expand its commitment to health, fitness, and community engagement. SM partners with top fitness clubs and organizations to bring accessible, fun, and engaging sports experiences to everyone.

This is just the beginning—expect more exciting fitness activities and partnerships in the coming months as SM strengthens its position as the largest playground for sports enthusiasts in the country. Lace up, grab a paddle, or take the first step in your fitness journey—SM Active Hub is ready for you!

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Celebrate Big, Save Bigger! Score Huge Discounts at SM City Marikina’s 3-Day Sale!

Gear up for an exciting shopping spree at SM City Marikina’s 3-Day Sale, happening from March 14, 15, and 16! Whether you’re updating your wardrobe, upgrading your gadgets, or stocking up on essentials, this is the perfect time to shop with up to 70% OFF on amazing deals from over 100 brands!

The savings doesn’t stop there for SMAC and Prestige cardholders! Enjoy an exclusive extra 10% OFF at The SM Store during these special days:

🛍️ Prestige Friday – March 14 (Whole Day)
📌 SMAC Prestige members get an additional 10% OFF.
🛍️ SMAC Saturday & Sunday – March 15 & 16 (Whole Day)
📌 All SMAC and SMAC Prestige members get an additional 10% OFF.

And here’s something extra to celebrate—every purchase gives you a chance to drive home a brand-new Suzuki S-Presso GL AGS! With every item you buy, you’re not just saving big but also getting closer to an exciting prize.

📌 Here’s how you can join the raffle:

• Earn 1 e-raffle entry for every P1,000 purchase.
• SM Foodcourt: 1 entry for every P250 single receipt purchase
• SM Cinema: 1 entry for every 4 tickets in a single receipt
• Double your raffle entries when you shop on Saturday & Sunday!

This 3-day shopping celebration is your chance to score the best deals, enjoy exciting rewards, and even win big! Celebrate shopping, savings, and surprises only at SM City Marikina!

📍 Follow @smcitymarikina for more sale updates!

Per DTI Fair Trade Permit Nos. FTEB-214929, Series of 2025.

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Own Your Shine This Women’s Month at SM Malls in the East!

March is all about recognizing the incredible women in our lives—their strength, beauty, and brilliance. And what better way to celebrate them than with a well-deserved treat? Whether you’re looking to spoil the special women in your life or encourage them to take a moment for themselves, SM Malls in the East—including Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—have lined up the ultimate shopping, self-care, and bonding experiences to make Women’s Month extra special.

 Glow Up & Stand Out

Style is power, and there’s no better time to refresh your wardrobe or upgrade your look. Whether it's for your partner, your mom, your sister, or even your bestie, check out trendy fashion finds from For Me, Unica Hija, Surplus, and Bayo. Top it off with stylish accessories from SM Store, a sleek pair of OJO Eyewear shades, or comfy yet trendy sneakers from World Balance.

Want to go the extra mile? Aesthetic upgrades aren’t just about clothes—gifting a pastel AquaFlask keeps hydration on point, while eyewear from Ideal Vision makes both a functional and stylish statement.

The Ultimate Pampering Experience

A true queen deserves to unwind! Whether it’s a relaxing massage, a mani-pedi at Nailaholics, or a rejuvenating facial at K Skin, the ladies in your life will love these self-care experiences. For those who prefer a silky-smooth finish, Hey Sugar offers painless waxing sessions to complete the glow-up.

Coffee Dates & Meaningful Conversations
Sometimes, the best way to celebrate Women’s Month is through quality time. Treat the special women in your life to coffee and conversations at Coffee Bean & Tea Leaf or ZUS Coffee. Whether it’s a heart-to-heart chat over a warm latte or a quick caffeine fix in between shopping sprees, these little moments make all the difference.

Self-Care & Wellness Finds

Want to give the gift of beauty and wellness? Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty have all the must-have skincare and wellness essentials to keep that glow going strong. Whether it’s a luxe serum, a skincare set, or health-conscious products, these picks are perfect for every woman who loves to take care of herself.

Make This Month About Her

This Women’s Month, SM Malls in the East is the go-to destination for celebrating the queens in our lives. From exciting shopping finds to pampering sessions and coffee dates, there’s no shortage of ways to show appreciation.

Visit SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about her!

Don’t forget to follow SM Supermalls for the latest updates and share your Women’s Month moments with us.

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Restart Healthy in 2025 at SM Malls in the East Metro

Kickstart the new year with a focus on health and wellness at SM City Marikina, Masinag, San Mateo, and SM Center Antipolo Downtown! These malls are your ultimate destinations for fitness finds, activewear, and energizing activities that set you up for a healthy 2025.

Step into Style with Athleisure Fits
Upgrade your fitness wardrobe with the latest sneakers and activewear from top brands like Adidas, Anta, and multi-brand shops in Sports Central and SM Store. Whether you’re a runner, a gym enthusiast, or simply embracing athleisure for everyday comfort, you’ll find a variety of options to match your style and fitness goals.

Energize Your Routine with Fitness Dance Classes
Feel the rhythm and burn those calories with weekly fitness dance classes for all ages at the 10 o’ Clock Habit in SM City Masinag, San Mateo, and SM Center Antipolo Downtown. These high-energy sessions are perfect for beginners and seasoned dancers alike, offering a fun and effective way to stay active while meeting new friends. Check the schedule at each mall and join the fitness fun!

All-in-One Sports Facilities at SM Center Antipolo Downtown

Take your fitness game to the next level at SM Center Antipolo Downtown as it features multi-purpose courts perfect for badminton, pickleball, basketball, and volleyball clinics. Whether you’re honing your skills or just trying something new, these facilities are great for sports enthusiasts of all ages.

Fuel Your Fitness Goals

Stay nourished and energized with healthy dining options available. From fresh fruits, yogurts, smoothies, and salads to even dietary supplements, there’s something for every health-conscious foodie for guilt-free indulgences.

Shop Smart, Live Healthy

Start 2025 on the right track by exploring wellness essentials at these East Metro malls. From fitness gear to health supplements, SM Malls have everything you need to support an active and balanced lifestyle. Don’t miss out on seasonal promotions and discounts to make your health journey even more rewarding.

Make SM Malls in the East Metro your partner in health this 2025. Visit today and embark on a year of wellness and vitality!

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