A Super Magical Christmas Begins at SM Malls in the East Metro

This year, celebrate a Super Magical Christmas at your most loved SM Mall in the East Metro!

SM City Marikina, SM City Masinag, and SM City San Mateo are set to welcome the Christmas season this October with the unveiling of their new holiday centerpieces, bringing three festive worlds to life for families and friends to explore.

Part of this year’s Super Magical Christmas at SM, each mall will feature its own Christmas theme, complete with lovable characters and festive displays, along with exciting activities and heartwarming initiatives that make the season more meaningful for everyone.

At SM City Marikina, Holiday Twinklewoods welcomes mallgoers to a whimsical woodland filled with glowing Christmas trees, storybook-style mushrooms, and enchanting forest details. Leading the way is Mika, the official character of the mall, ready to take everyone on a delightful adventure.

At SM City Masinag, Macy’s Holiday Candyland brings sweet dreams to life with candy-inspired decorations, pastel-colored Christmas trees and ornaments, and giant lollipops. Led by Macy, this colorful wonderland is a picture-perfect spot for families and friends to enjoy the most wonderful time of the year.

Meanwhile, SM City San Mateo invites everyone to Matt’s Christmas Camp, an outdoor-inspired setting featuring a festive tree, a cozy campfire, and cheerful companions. With Matt leading the way, families and friends can look forward to a fun-filled adventure.

Adding to the Christmas cheer, Santa Claus will make special appearances at the malls on select dates, giving kids and families more opportunities to share in the holiday excitement. The malls will also showcase the newest Besties of Joy, spreading the spirit of giving by sharing joy with children in need this Christmas.

Catch Santa Claus at your most-loved mall and have your photos taken with him and the entire family!

Be among the first to explore these exciting new Christmas destinations and discover the festive displays, activities, and maxed-out experiences waiting for you at SM City Marikina, SM City Masinag, and SM City San Mateo this October.

Meet Maki, Matty, Sera, and Sasha, the adorable new Besties of Joy collectibles this 2026.

This season, make time for the people who matter most and create more memories together at your most loved malls. Whether it’s taking photos with the festive displays, meeting Santa Claus, or simply sharing special moments with family and friends, SM has something to make every visit more meaningful, with experiences made all for you.

Gather your loved ones, plan your next gala, and get ready to Gala To The Max as SM brings more joy, wonder, and togetherness to the season. Make every moment count with a Super Magical Christmas at SM!