LG Brings Joy to the Holidays with Joyful Clean Pop-Up Featuring the LG AI Washing Machines and New Styler

Experience and join LG’s Joyful Clean Holiday Pop-Up at SM Mall of Asia from December 12-17, explore the LG AI Front Load, Top Load Washing Machines, and LG Styler with HandySteamer™, and win exciting prizes!

LG Electronics turned up the holiday cheer with its Joyful Clean Holiday Pop-Up, running from December 11 to 17, 2025, with the introduction of the new LG AI Washing Machines and LG Styler powered by advanced Korean technology, giving guests a special preview at LG’s next-level home innovations. Hosted by the energetic Kuk Shine, the event blended style and smart living for families and fashion enthusiasts alike, welcoming guests into a space filled with lights, music, and holiday magic at the SM Mall of Asia. The celebration also featured a special appearance by Kim Won Shik, who shared his enthusiasm for LG’s innovative products, along with a high-energy performance by Saja Boys that captivated the crowd with their dynamic dance routine.

The immersive pop-up offers hands-on experiences with LG’s latest innovations, from the LG Styler with HandySteamer™ to the LG AI Washing Machines. Visitors could see for themselves how these smart home solutions fit seamlessly into modern holiday life, making last-minute outfit prep, family laundry, and garment care effortless. The pop-up gives everyone a chance to enjoy the festive ambiance, interactive demos, and exciting surprises that make LG’s holiday celebration truly one-of-a-kind.

Mr. Nakhyun Seong, LG Philippines Managing Director, expressed his excitement and pride, inviting guests and mall-goers to explore, try, and discover how LG’s innovations can bring more convenience, care, and joy into their homes. “We’re excited to open this week-long pop-up store where you can experience the latest innovations from our new AI-powered Washing Machines and the new LG Styler. These products represent the best of Korean technology: smart, efficient, and designed to make everyday living easier, especially during the busy holiday season,” he shared.

Ms. Patricia Sioson, LG Philippines Product Manager for Washing Machines, showcased the new series of LG AI Front Load Washing Machines, 15/8kg Front Load Washer Dryer & 15kg Front Load Washer, showcasing how they simplify and optimize laundry for modern households. She shared, “LG AI washers are designed to handle bigger loads, perfect for families during the holidays. You can wash more clothes in fewer loads, and these models come with bigger capacity options. The LED model has clean, modern touch buttons, and the LCD model is very intuitive and user-friendly.”

The LG AI Front Load Washing Machines make holiday laundry smarter and more convenient. Through the LG ThinQ App, users can download the Pet Care Cycle, which helps remove pet odors and stains, perfect for households with fur babies. These washers help families get through busy laundry days faster, keeping clothes fresh, clean, and ready to wear even during the holiday season.

Patricia also showcased the LG AI Top Load Washing Machine, highlighting its smart, gentle, and effective laundry care. She shared, “Our Top Load model features AI DD™, which uses deep learning to detect the weight and softness of garments, ensuring every wash is gentle and effective while keeping clothes thoroughly clean.”

The LG AI Top Load Washing Machine is designed for busy households, with large capacities that allow more clothes to be washed in fewer loads. 6-Motion Direct Drive moves the drum in tumbling, rolling, and scrubbing patterns to mimic handwashing, while AI Wash optimizes water and detergent usage and Turbo Wash reduces wash time without compromising cleaning quality. Through the LG ThinQ App, users can access additional cycles and monitor their laundry remotely, making household chores more convenient and efficient.

Ms. Alyssa Alvarez, LG Philippines Product Marketing Manager for Home Solutions Emerging Products, showcased the LG Styler with HandySteamer™, highlighting its smart and convenient features that make fabric care effortless, especially during the busy holiday season. “The LG Styler is designed to fit seamlessly into your daily life,” she shared. “It now features a Smart LCD Touch Display, making it even easier for users to operate with intuitive controls, clear icons, and real-time monitoring.”

The LG Styler with HandySteamer™ quickly removes wrinkles from garments that don’t need a full cycle, while the EZ Fit PantsPress™ function gives trousers a crisp crease without ironing. QuickRefresh™ feature revitalizes clothes in just 18 minutes, and the AutoFresh System™ keeps garments fresh while dehumidifying your home with up to 10L capacity. It also removes 99% of dust with a gentle twisting motion, ensuring clothes are clean, fresh, and ready to wear. “We’re excited for everyone to try it and experience how it can make holiday preparations easier, faster, and more enjoyable,” Alyssa added.

Korean actor and singer Kim Won Shik also graced the event, raising the vibe for guests and spectators alike. Known for his roles in Alchemy of Souls and Reunion Counselling, as well as his performance of the official soundtrack for the Philippine adaptation of What’s Wrong With Secretary Kim, Kim also shared his excitement about the LG Washing Machine lineup. “With my busy schedule, rehearsals, filming, and traveling, taking care of my clothes is important. That’s why I’m excited about the LG Washing Machine lineup, especially the feature that detects fabric and chooses the best wash automatically.” He also thanked LG Electronics and his Filipino fans, sending his gratitude and holiday cheer to everyone present.

Kuk Shine shared how the LG Styler has become her go-to essential, especially on busy days. “I love using the LG Styler, especially when I’m on the move,” she shared. “It keeps me polished despite my packed schedule. I just place my outfit inside, do my makeup and prep for the day, and when I come back, it’s fresh and wrinkle-free. For someone always on the go, having this at home is a lifesaver, it keeps me looking put-together without any stress.”

The event was also hyped up by a dynamic performance of Soda Pop from Saja Boys, who energized the crowd with their high-energy dance moves and captivating stage presence, kicking up the fun to the celebration.

Mr. Chang Hee Doh, LG Philippines Product Director for Home Solutions, presented a special sneak peek of LG’s upcoming innovations, set to launch in 2026. “This is part of the next-generation TX Topload series. You’ll immediately notice the new design, sleeker, more modern, and built for intelligent fabric care. Inside, you can expect upgrades with AI DD™, 6 Motion™, and TurboWash3D™, making top load washing smarter than ever,” he shared. More details will be revealed soon, promising a new era of smart, convenient, and efficient laundry care. He also expressed his gratitude to everyone at the celebration. “Thank you for joining us as we showcased our latest innovations, the AI Front Load, AI Top Load, and the new LG Styler, along with an exciting first look at our upcoming 2026 products. We hope you’re as excited as we are for what’s ahead,” he said. LG’s brand partners, Breeze, Surf, Dove, Surf Fabric Conditioner, and Close Up, also supported in bringing the lifestyle and practical care focus of the event to life.

Visit the LG Joyful Clean Holiday Pop-Up from December 11-17, 2025 at the Level 2 of SM Mall of Asia, Entertainment Mall and explore LG’s latest innovation. Register and get a chance to take home an LG 20L NeoChef Microwave Oven or one of three LG 21KG AI Top Load Washing Machines in the raffle. Winners will be announced on the official LG Philippines Facebook and Instagram pages.

The Joyful Clean Holiday Pop-Up perfectly captures LG’s vision of making everyday life better. From innovative appliances that simplify laundry to lifestyle experiences that bring families and friends together, it showcased how smart solutions can create more convenience, care, and joy at home. Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. With LG, every moment, whether tackling holiday chores or enjoying festive celebrations with loved ones, reminds us that Life’s Good. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and Tiktok.

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Rain-Proof Your Daily Wardrobe with LG Styler

Featuring TrueSteam™, Gentle Dry, and Pants Crease Care for Hygienic, Polished Looks Every Day

For many professionals, keeping workwear fresh and polished during unpredictable weather has become a seasonal challenge. With the LG Styler, the ultimate clothing care system, you can breeze into the rainy days and head into the next workday looking crisp, refreshed, and ready for any challenge, no matter the season.

 
Whether in transit or at work, your clothes naturally absorb trace odors and airborne allergens. The TrueSteam™ technology eliminates up to 99.9% of viruses and bacteria, with 100% water and no chemical additives. For delicate pieces like rain-soaked blazers or corporate suits, the Gentle Dry function uses the Heat-Pump Technology to dry fabrics at low temperatures, preventing shrinkage and damage while leaving them hygienically refreshed after every use.

 
When it comes to uniforms and daily wear, the Moving Hanger simulates hand-waving motions up to 200 times per minute, gently shaking off dust and wrinkles. Paired with the Refresh function, it ensures clothes are crisp and odor-free, making it easy to rewear the same set of clothing.

Sharp creases aren’t just a detail, it’s a statement of professionalism. With Pants Crease Care, slacks and trousers retain their lines while minimizing wrinkles, ensuring office-ready polish without the hassle of ironing. You can step out looking sharp, whether it’s for an early meeting, a last-minute presentation, or important client calls.

Designed to create a more comfortable environment, the Dehumidifying function keeps indoor air fresh and free from excess moisture, even on the most humid days. To make life even easier, there’s no need to visit the dry cleaners, the LG Styler brings professional care right into your home. The LG ThinQ™ app gives you the convenience of controlling and monitoring your Styler remotely, so your clothes are ready exactly when you need them.

 
In a season where rain showers and long days are unavoidable, the LG Styler eases you back into daily life, helping you look best without the extra effort, even on the dampest days. Step into each morning confident that your clothes are ready to match your schedule, no matter the forecast. After all, Life’s Good when every detail is cared for, letting you shine through the rain.

 
Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and TikTok.

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Your Clothes Deserve Better: Smarter Fabric Care Powered by LG Washers & LG Styler

LG Washers deliver powerful, efficient cleaning while protecting the fabrics you love

Style is a form of confidence and self-expression, and how you look after your clothes reflects that. LG Washers and the LG Styler provide smart, efficient support that keeps every piece fresh, soft, and well-maintained — because you are at your best with the clothes you wear. Just like how intention and effort go into curating a style, LG makes sure your clothes get the care they deserve.

1. Effortless Care for Clothes That Matter
Keep your extra special clothes looking as good as the moments you cherish with the 15/8KG Front Load Combo Washer Dryer with TurboWash 360°, which delivers a deep yet gentle clean. AI Inverter Direct Drive™ protects fabric quality, while the 10KG Dual Inverter Heat Pump Dryer prevents shrinking and damage with low-temperature drying, so your favorite pieces stay just the way you remember them.

LG 15/8KG Front Load Combo Washer Dryer with TurboWash 360° and 10KG Dual Inverter Heat Pump Dryer

2. Reliable and Practical for Every Household
For those who value practicality and reliability, the 15KG Twin Tub Washing Machine with Roller Jet Pulsator scrubs away dust and mites for a deep clean. The Roller Jet Pulsator adds extra friction for a more thorough wash, while Wind Jet Dry technology reduces moisture, so clothes come out ready to wear and the tub stays fresh. For lighter loads, the 12KG Twin Tub Washing Machine with Roller Jet Pulsator is also available.

12KG Twin Tub Washing Machine with Roller Jet Pulsator

3. Smart Solutions for Small Spaces
Maximize your laundry space and power with stackable and versatile options. Designed to fit in compact areas, the 8KG Top Load Washing Machine with Low Water Pressure Valve and 8KG Top Load Washing Machine with Turbo Drum deliver a thorough wash with Punch+3 technology, mixing laundry up and down for even cleaning. Built to last, these washers let you schedule your laundry up to 24 hours in advance for added convenience.

8KG Top Load Washing Machine with Turbo Drum

4. Smart and Gentle Washing Without the High Cost
LG’s Smart Inverter Technology makes laundry smarter by efficiently controlling energy use. The 7.5KG Top Load Washing Machine with Smart Inverter Motor and 9KG Top Load Washing Machine, Smart Inverter adjust wash power to match the load size, giving your clothes a deep clean without wasting energy. Got bigger loads? The 11KG Top Load Washing Machine, Smart Inverter handles heavy fabrics and busy laundry days with ease.

LG 11KG Top Load Washing Machine, Smart Inverter 

5. Power in Style and Care
When it comes to delicate fabrics and designer pieces, the right washer matters. The 10KG LG Smart Inverter Washing Machine and 7KG Top Load Washing Machine with Smart Inverter Compressor adjust wash patterns based on fabric type for gentle yet effective cleaning. Smart Motion creates optimized motions for better results. The LG Styler provides effortless refreshment and sanitization for your treasured pieces with speed and efficiency. With its TrueSteam™ technology ensures better hygiene by reducing wrinkles, odors, allergens, and bacteria for fresher clothes — all with LG’s stylish and durable design that makes laundry easy.

LG 10KG LG Smart Inverter Washing Machine with LG Styler

Your clothes are more than just fabric — they’re an extension of you. The attention you give to them reflects how you present yourself to the world. With LG Washers and the LG Styler, you're giving your clothes the care they truly deserve. Smart technology and thoughtful design ensure that every piece stays fresh, soft, and well-maintained, so you can step out with confidence every day. Because when your clothes look good, you feel good — and Life’s Good when every clothing piece stays at its best.

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. Like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more information.

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LG Styler Introduces New Era in Clothing Care Management at CES 2024

New Styler Features a Handheld, High-Pressure Steamer, the

Dynamic Moving Hanger, and the Dual TrueSteam Technology

LG Electronics (LG) is unveiling its advanced, new LG Styler clothing care solution at CES 2024. Incorporating a handheld, high-pressure steamer, the Dynamic Moving Hanger™ and Dual TrueSteam™ technology, the latest Styler delivers faster and more effective clothes-refreshing cycles with improved drying, dehumidification and de-wrinkling performance.

A first for the LG Styler lineup, the new model features a handheld, high-pressure steamer that makes it easier to remove wrinkles from shirts and other garments, and saves the hassle of having to use a separate iron. Users can simply hang their wrinkled clothes inside the door, take out the steamer attached to the bottom of the Styler, and initiate the steam process with the press of a button. The steamer employs powerful, high-pressure steam to penetrate garments, leaving them smooth and soft, significantly reducing the need for ironing.1 Moreover, the compact size of the high-pressure handy steamer enhances convenience and allows for easy storage inside the Styler.

Implementing the exclusive Dynamic Moving Hanger system, LG Styler can provide tailored care for various types of garments and fabrics. Unlike its predecessor – the Moving Hanger, which simply moved side-to-side for dust removal – the new system provides a delicate and powerful garment care. It boasts enhanced dust removal, deodorization,2 drying, and wrinkle mitigation with a Twisting twisting Motion, a rotating mechanism. It also contributes to Styler’s upgraded cycles, such as the Fine Dust Cycle, which twists and shakes up to 350 times per minute to remove large and fine dust particles from clothing.3

A key feature of the new Styler is LG’s Dual TrueSteam technology. Instead of a single heater, Dual TrueSteam employs two heaters to boil water and generate steam, allowing for more precise control of the steam spray’s volume and strength. The course for delicate fabrics such as silk and cashmere utilizes only one of the system’s two heaters, delivering gentle fabric care through optimized steam-flow control. Dual TrueSteam also enables the Styler’s Sanitary Course cycle, a specialized cycle that keeps clothes hygienically clean by eliminating over 99.99 percent of the germs and 11 different kinds of harmful bacteria. 24

Additionally, LG’s latest clothing care solution has a built-in ventilation system to automatically circulate air throughout the room. It also offers a dehumidification function that can collect up to 10 liters of moisture35 from the room without opening the door of the Styler; ensuring a pleasant indoor environment and preventing clothes from becoming damp after being ‘refreshed by Styler.’

For convenient management, the new Styler’s time-saving Pants Press adopts an upgraded hanging structure that enables sharper, wrinkle-free creases. What’s more, the new Styler has an intuitive-to-use LCD touchscreen that makes course selection quick and easy.

“The new LG Styler is a versatile clothing care solution that ensures optimal care for diverse fabrics, and optimal convenience for our customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “The pioneer in clothing care systems, LG will continue to enhance LG Styler’s capabilities, redefining wardrobe management and making it easier than ever to keep clothes looking and smelling fresh.”

Visitors to CES 2024 from January 9-12 can experience all of LG’s latest innovations, including the new LG Styler, at the company’s booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit www.lg.com/ces2024 and LG Global YouTube channel.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

1 Tested by Korea Apparel Testing & Research Institute (KATRI) using built-in high-pressure handy steamer in new LG Styler on a cotton business shirt. Visible wrinkles were reduced by 50 percent.

2 Tested by Korea Apparel Testing & Research Institute (KATRI) using the Refresh cycle of the new LG Styler on a cotton business shirt according to KS K 0891:2014 standard.

3 Based on LG internal test results, the revolutions per minutes (RPM) of Dynamic Moving Hanger of the new LG Styler ranges from 120 to 350 depending on the cycles. Results may differ depending on actual usages and environmental factors.

2 4 According to Intertek research, the Sanitary Course cycle eliminates 99.99 percent of 11 types of viruses, including influenza A viruses (H1N1, H3N2), influenza B virus, Infectious Bovine Rhinotracheitis virus (IBRV), Porcine epidemic diarrhea virus (PED), Porcine Entero A virus, Human Coronavirus OC43, Infectious Canine Hepatitis Virus, Human Rota virus, Hepatitis A virus, and Rhino virus. A recent experiment conducted by KATRI also demonstrated the effectiveness of the Sanitary Course cycle in neutralizing bedbugs.53 Based on LG internal test results, the LG Styler’s dehumidification feature collects 10 liters of moisture per 24 hours, measured in an enclosed space with a temperature of 27 degrees Celsius and 60 percent humidity (LG Styler door opened at an angle of 45 degrees or greater). Dehumidification performance may vary based on the usage environment.

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Guarding Against Bedbugs: Elevating Hygiene Standards with the Revolutionary LG CordZero™ Cordless Vacuum, Laundry Solutions, and Styler

According to TIME Magazine, the bedbug crisis has become a global nightmare that there has been panic over potential outbreaks across Europe and US, and soon over Asia causing anxiety among the public sector and fueling governments to take action. South Korea has started a campaign and an establishment of a task force to tackle this alarming rise of cases. South Korean citizens have created websites for updates of bedbug infestations across the country. In Hong Kong, it started distributing leaflets on bedbug transmission to arriving travelers. Authorities have also deep cleaned its Airport Express train. Residents have done their part by ordering insecticides off groceries and local E-commerce platforms, where sales of anti-bed bug products have jumped a lot. Sightings and growing concerns about bed bugs have also started in Singapore and Japan. The rise of these infestations have been correlated with human travel as the bedbugs hide in crevices like clothing and suitcases. These bedbugs are said to have developed resistance to common insecticides and are efficient at multiplying through inbreeding.

IStock

With the bedbug crisis slowly causing problems across the continent, LG Electronics has come up with a solution as they introduce the new CordZero™ A9 Kompressor. It features the Bedding Power Punch which has a dust mite remover and is available in A9N-Core, A9N-Max and A9K-Ultra models. The Washer/Dryer with Steam+ and Dual Inverter Heat Pump is suitable to eliminate bacteria or viruses when washing or drying clothes efficiently. LG Styler’s Sanitary Cycle sanitizes bacteria and viruses found in clothes or fabrics.

Its UVC LED and 5-Step Filtration System can be available in A9T-Ultra or All-in-One Tower. The docking station features a replaceable dust bag, an automated dustbin-emptying system that prevents fine dust particles from escaping and an intuitive display that provides real-time status updates. LG’s All-in-One Tower features removable and washable motor protection filters and hassle-free storage for CordZero™ vacuum accessories. It is space-saving, easy to use, and also provides quick charging and hassle-free storage for vacuum accessories.

A9T-Ultra / CordZero™ All-in-One Tower

The CordZero™ vacuum lineup has received Gold certification from UL Solutions, a global leader in applied safety science. They are the first in the vacuum cleaner category to have earned UL’s certification confirming the effectiveness of reducing the risk of chemical and particle emissions requirements. These latest products have met UL’s strictest standards for volatile organic (VOC) emissions. The CordZero™ vacuums provide excellent cleaning performance without negatively impacting air quality at home. The CordZero™ effectively removes dust from the indoor environment and prevents it from reentering.

Another way to also eliminate these bedbugs is by sanitizing and a healthier treatment of your clothes with the LG Styler. The LG Styler includes the TrueSteam feature consisting of 100% water with no chemical additives which eliminates influenza and coronavirus and kills 99.9% of viruses, allergens and bacteria. It also sanitizes fabrics, masks, and other items difficult or impossible to wash.

LG Styler

LG washing machines feature the LG Steam Technology wherein not only the stains are removed, but even the allergens and gems get eliminated as well. This technology sterilizes the cloth that helps in removing the harmful bacteria and viruses, improving the quality of the cloth.

LG Washer/Dryer

LG vacuum cleaners have the 5-Step Filtration System which cleans the floors and air at the same time. It helps to filter an average 99.999% of 0.5㎛ ~ 4.2㎛ particles by separating suctioned dust in the dust bin, then filtering out the remaining fine dust. The UVC LED also activates on the top layer of dust inside the bag to inhibit bacterial growth-leaving your home cleaner. There are also removable and washable filters because dirt builds up over time on the filters inside the vacuum. The metal filter, cloth pre-filter and fine dust filter can all be removed and washed in water to clean dirt away.

​​To know more about the LG CordZero™ visit https://www.lg.com/ph/vacuum-cleaners/. LG products are available in all leading appliance stores nationwide, you can visit ABENSON AND ANSON’S or go to lg.com/ph for a complete list of our retail partners. You can also buy at LG’s Official Flagship Stores in Lazada and Shopee.

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