LG Launches ‘Life’s Good’ Campaign, Spreading a Message of Optimism to Customers Worldwide

Company ‘Takes Over’ Famous Landmarks to Kick off Its Life’s Good Campaign
With More Dynamic and Youthful Visual Identity

LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

Starting August 22, the company rolled out its Life’s Good global campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.

With its global campaign, the company aims to convey the message Life's Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign's ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

Along with introducing its updated brand and visual identity, the new campaign aims to share the company's philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message in a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvention.

LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

Life's Good in New York

Life's Good in London

The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” that engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core color palette.

Furthermore, LG is expanding its digital engagement with young, global customers by promoting brand awareness through its official social media channels. Starting from August 25, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways.

The company also plans to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.

In July, LG declared its vision to transform into a “smart life solution company” that can connect and expand customers’ diverse experiences, and has been steadily carrying out its brand reinvention activities at various customer contact points as one of its major strategies.

“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We aim to enhance our communication with customers by sincerely sharing our core values and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”

To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/. Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

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LG Makes the Best Even Better With the Multi V i

Commercial HVAC (Heating, Ventilation, and Air Conditioning) systems play a vital role in ensuring comfortable and productive environments for businesses and their occupants. These systems are essential not only for maintaining optimal temperatures but also for regulating indoor air quality and humidity levels. However, as technology advances and energy efficiency and carbon footprints become a growing concern, there is a constant need to innovate and push better solutions. Innovation allows for the development of smarter, more sustainable, and cost-effective solutions that can significantly reduce a building's environmental footprint while enhancing occupant comfort. By continually pushing the boundaries of HVAC technology, businesses can not only improve their bottom line but also contribute to a greener and healthier future for everyone.

LG, one of the global leaders in technology, has been hard at work to provide just exactly that. LG’s Multi V is a multi-awarded HVAC integrated solution that combines advanced technologies for high rise buildings. It has been a fixture in the industry for years. It used to offer the world’s best class energy efficiency with innovative technologies, from EER, COP, to seasonal efficiency. However, there is the ever-pressing need to always offer something better, which LG provides in the Multi V i.

The LG Multi V i picks up where the Multi V left off, building on the strengths of the latter while also focusing on areas for improvement. The Multi V i aims to be the single-handed solution for varied applications under various environments that lets you control heating, ventilation, and hot water at once via smooth connectivity with indoor units.

Compared to its predecessor, the Multi Vi offers significantly better energy consumption on an annual basis. Across the board, it provides superior rated power input, rated EER, rated COP, and sound pressure level than the Multi V 5. It’s t-CO2 equivalent is also smaller which means greenhouse gas emissions are also smaller, helping your business leave a better carbon footprint. The Multi V i also harnesses the power of AI through intelligent energy management, utilizing data on user-behavior patterns and automatically sensing temperature, people, season, and humidity levels to create an optimal indoor environment while decreasing energy usage.

LG’s Multi V i represents a huge step in the right direction. It builds upon the strengths of the Multi V, a legend in its own right, and improves it to better reflect the needs of modern times. For more information about the LG Multi V i, visit MULTI V i - VRF System - HVAC | Business | LG Philippines

LG air conditioning provides optimized solutions for every sector and climate with a wide range of cutting-edge systems that bring exceptional heating, ventilation and air conditioning performance to buildings worldwide. Through unmatched expertise and industry knowledge, LG responds directly to the needs of businesses seeking digitalized and eco-conscious HVAC solutions. LG is the partner your business has been looking for, and is well prepared to integrate our leading technology into day-to-day operations, supporting you and your business every step of the way. For more information, visit https://www.lg.com/ph/business/about-lg-air-solutionFollow @LGAirSolutionsPH and @LGPhilippines on Facebook and @lgphilippines on Instagram, Youtube and Tiktok for more HVAC offers and stories.

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ZTE achieves revenue of RMB 60.70 billion in H1, with net profit after extraordinary items increased by 31.8% YoY

ZTE HQ in China

• Harvested growth across both domestic and international markets, and achieved excellence in three major business segments
• Continued to expand innovative services in the second curve during H1, with computing power infrastructure products driving progress

ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of information and communication technology solutions, recently announced a revenue of RMB 60.70 billion for the first half of 2023, representing an increase of 1.5% year-on-year.

According to ZTE’s results announcement, in H1 2023, the net profit attributable to holders of ordinary shares of the listed company reached RMB 5.47 billion, up 19.9% year-on-year. The net profit after extraordinary items attributable to holders of ordinary shares of the listed company for the same period was RMB 4.91 billion, indicating a year-on-year rise of 31.8%. Basic earnings per share was RMB 1.15. Net cash flows from operating activities increased by 83.6% to RMB 6.43 billion, compared to the same period last year.

In the first half of 2023, the company’s R&D investment amounted to RMB 12.79 billion, accounting for 21.1% of its operating revenue. ZTE has substantially enhanced competitiveness across all its business sectors by reinforcing the capabilities of DICT infrastructure products and solutions.

During the initial half of 2023, the company’s operating revenue in the domestic market amounted to RMB 43.11 billion, constituting 71.0% of its overall operating revenue. Additionally, the operating revenue from the international market reached RMB 17.59 billion, covering 29.0% of its overall operating revenue. Notably, ZTE’s three major business segments — operator networks, government and corporate services, and consumer services — achieved RMB 40.81 billion, RMB 5.87 billion, and RMB 14.02 billion, respectively.

ZTE has adhered to the business strategy of “precision and pragmatism for steady growth”, enhanced the synergy of “connectivity and computing power”, seized the opportunities in home optical network construction and the energy market, demonstrating robust operational resilience. The company continued to expand its innovative services in the second curve throughout the first half of the year, with computing power infrastructure products serving as a significant driving force.

Moving forward, ZTE will embrace the currents of the digital economy, accelerate its expansion from CT to IT field, and transform from a full-connection company to a computing power company to drive its sustainable growth in collaboration with operators, industries, and ecological partners, leading to mutual success and a collective pursuit of new development within the digital economy.

ZTE helps to connect the world with continuous innovation for a better future. The company provides innovative technologies and integrated solutions, its portfolio spans all series of wireless, wireline, devices and professional telecommunications services. Serving over a quarter of the global population, ZTE is dedicated to creating a digital and intelligent ecosystem, and enabling connectivity and trust everywhere. ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges. www.zte.com.cn/global

Stay up to date with the latest from ZTE Devices Philippines. Like and follow the official social media channels (@ztedevicesph) on Facebook, Instagram and Tiktok. You may also buy ZTE and RedMagic phones from authorized dealers and official flagship stores in Lazada, Shopee and Kimstore.com.

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PH’s Hot Air Balloon Festival To Stage A Comeback In New Clark City In 2024

L-R: Mr. Bernardo Jorge Mitra, Executive - PIHABF 2024; Captain Jose Mari “Joy” Roa, President and Events Director - PIHABF 2024; Engr. Joshua M. Bingcang, President and CEO - BCDA; Gov. Susan A. Yap - Provincial Government of Tarlac; Atty. Gisela Z. Kalalo, Executive Vice President - BCDA

The Philippine International Hot Air Balloon Fiesta (PIHABF), the country’s only airshow experience, will officially be back in the skies from February 16-18, 2024 (Friday-Sunday). The three-day event will be held at a new venue: New Clark City in Capas, Tarlac.

After a three-year hiatus, “A Weekend of Everything that Flies” will once again give families, friends, and aviation enthusiasts a chance to witness non-stop flying exhibitions from regular and special-shaped hot air balloons, helicopters, skydivers, paragliders, radio-controlled aircraft, kites, and drones, all in one venue.

Attendees can also look forward to different enjoyable and educational activities through aviation career seminars, fly markets, food booths and family entertainment. Evenings will be capped off by a magical hot air balloon night glow and concerts. According to Capt. Joy Roa, Event Director of the PIHABF, “Since restrictions have been lifted, we now have a chance to gather families and friends for a meaningful event. By inviting aviators from all over the world to participate in the flying exhibitions, we continue to share with everyone a real airshow experience, just as we have done for over two decades.”

Capt. Joy Roa, Event Director - PIHABF 2024

The 24th rendition of the PIHABF will take place in New Clark City, a sports hub founded by the Bases Conversion and Development Authority (BCDA), which features a 20,000-seater Athletics Stadium, aquatics center and various open grounds. The PIHABF has signed a Memorandum of Agreement with BCDA for New Clark City to host the airshow event for 2024. The MOA was signed by Capt. Joy Roa, Event Director of the PIHABF, and Engr. Joshua Bingcang, President and Chief Executive Officer of BCDA. “We are thrilled to welcome the PIHABF to New Clark City, their new home. This modern-day festival, which brings joy to the young and old, deserves to be celebrated at the world-class facilities of New Clark City that are comfortable, spacious, and convenient for eventgoers,” says BCDA PCEO Engr. Joshua Bingcang. “We hope this partnership is just the start of many more events in the coming years.”

The event is in partnership with Clark Development Corporation, and the Provincial Government of Tarlac. Governor Susan Yap shares the same enthusiasm for the event, “The province of Tarlac welcomes the Philippine International Hot Air Balloon Fiesta, which, for more than 20 years, has consistently staged a highly entertaining and educational aviation event, bringing a lot of tourism and business opportunities in this part of Central Luzon.”

For more than two decades, the Philippine International Hot Air Balloon Fiesta, known as “A Weekend of Everything that Flies,” has been the most highly anticipated and longest-running sports aviation event in Asia. Over the years, it has stayed true to its longtime objectives: to spark interest in aviation; to instill discipline in young pilots; and to impart a spirit of volunteerism to the whole community.

For tickets and up-to-date information about the event, follow PIHABF’s official social media channels: Facebook – www.facebook.com/pihabf, Instagram – @philballoonfest, TikTok – @philballoonfiesta.

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Staying positive during a zombie apocalypse

At the brink of a zombie apocalypse, get yourself covered and prepared. It happens once in a lifetime, so why not make the most of it? LOL

Netflix’s Zom 100: Bucket List of the Dead, which is currently at No. 1 on the Top 10 Movies on Netflix in the Philippines, is the dose of positivity that you need when things are not so great. The main character, Akira Tendo (Eiji Akaso), works at an exploitative company where he suffers endless hours and harassment from his boss. He spends his days feeling more dead than alive. One day, the town is overtaken by zombies and Akira gets excited for he doesn't need to go to the office anymore rather than facing the fact he has to survive the zombie apocalypse. Akira comes up with a bucket list of 100 things he decided to accomplish before he becomes a zombie and makes his bucket list checked traveling with Shizuka (Mai Shiraishi) and Kencho (Shuntaro Yanagi).

Like Akira, you don’t need a big weapon to take on a big challenge. Being optimistic is even more powerful! Here are ways to stay positive so you can live your best life under the worst circumstances.

Look at the bright side
Akira, who’s more worried about being late for work rather than zombies trying to eat him, eventually realizes the advantage of being in a zombie apocalypse: He doesn’t need to go to work! Having a rosy outlook helps him survive, giving him the focus to think of important things like his bucket list.

Listen to your favorite music
Music can be a powerful source of inspiration to keep you going. It’s part of Akira’s personal arsenal when he’s out on the streets of Tokyo looking for supplies. Listening to his favorite jam while outrunning a zombie horde is next-level superhero stuff.

Eat delicious food
Trying to survive a zombie apocalypse without having any survival skills sounds like a lost cause. But props to Akira for staying alive and rewarding himself with good food while he’s at it.

Think of your crush
Like Akira, thinking of your crush can give you the motivation to finish the task at hand. That kilig feeling will instantly put a smile on your face and boost your energy.

Find a friend
Two heads are better than one. No man is an island. Teamwork makes the dream work. All are true, especially when it comes to survival. Akira, Kencho, and Shizuka may have their differences but when working together to survive, they’re golden.

Make time for self-care
Life’s problems can get overwhelming that’s why it’s important to relax and recharge your mind and body. Be like Akira and his friends. In the midst of a zombie apocalypse, they found time to do SUP yoga and swim in a hot spring. Mindfulness achieved!

Look awesome while you’re at it
Akira may look like the living dead trying to beat deadlines but he sure knows how to take on a zombie shark in style. Facing difficulties is a fact of life. So why not look good while trying your best?

Make a list of goals
Having goals gives you purpose and achievement. In Zom 100: Bucket List of the Dead, Akira created a bucket list to help him live his best life before he becomes a zombie’s meal. Starting a gratitude list is a good way to stay positive, too.

Do good, be good
Being kind comes naturally to Akira. He loves helping people and has a can-do attitude that keeps him determined. Being good is not always easy but it’s a surefire way to channel positive vibes.

For more life lessons, silly saves, and zombie gore watch Zom 100: Bucket List of the Dead now streaming, only on Netflix.

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Save Big with Groceries Day: foodpanda's Spectacular Grocery Sale Happening on August 18 to 20!

Get ready for the most anticipated event of the year as online food and grocery platform foodpanda unveils Groceries Day - an extraordinary three-day shopping extravaganza happening from August 18 - 20, 2023. This is the ultimate opportunity for online grocery aficionados who know how to work hard and shop smart. Whether you're an existing foodpanda app user or a fresh face in the foodpanda family, Groceries Day is your ticket to indulge in an unmatched experience of incredible deals and discounts on a wide range of grocery items, exclusively available on the foodpanda app.

"We are thrilled to announce Groceries Day, the biggest grocery sale of the season. This event is our way of giving back to our valued customers, offering them unparalleled savings and convenience in their grocery shopping experience," says Danielle Eleazar, Head of Marketing at foodpanda Philippines.

Groceries Day offers customers incredible deals and discounts across an assortment of grocery items on the foodpanda app. This fantastic opportunity also allows customers to revel in big savings, with discounts of up to 70% and an additional P300 discount using the code: GROCERDAY.

In a unique offering, a bunch of your favorite brands have come together to make Groceries Day an unforgettable experience. Some of these awesome brands are Selecta and PepsiCo, serving up treats like Selecta’s Supreme Best Seller ice creams, Ruffles, Cheetos, FritoLay, Lay’s Truffle, and Quaker Oats. Not to forget, Nature Spring, URC, Colgate and Palmolive are also part of this exciting lineup.

“In today's fast-paced world, we understand the struggles that come with traditional grocery shopping - the long queues, crowded aisles, and the endless search for elusive items. We know how precious your time is, and that's why we've meticulously crafted Groceries Day to be the ultimate solution for all your grocery needs. Empower yourself as you navigate through our thoughtfully curated selection of products, each one chosen with your needs in mind. More than just an event, Groceries Day is a transformative journey into a new era of grocery shopping. Our unwavering mission is to arm you with the tools to shop smart, all from the comfort of your home." adds Eleazar.

During this three-day extravaganza, customers can expect an array of exceptional deals and discounts, so they can save up on their grocery shopping. Whether you are stocking up on everyday essentials, planning a special meal for your family, or simply looking to save money, Groceries Day is the perfect occasion.

So mark your calendars for August 18 - 20, 2023, and join us on the foodpanda app to embark on a one-of-a-kind grocery shopping journey.

For more information about Groceries Day and the incredible offers available, visit https://www.foodpanda.ph/, where you'll find a complete list of partner merchants and top necessities that will be part of this spectacular event. Also like and follow the official social media accounts on Facebook, Instagram, Twitter, Tiktok and Youtube.

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“CONCRETE UTOPIA” to be released in PH, opens in cinemas September 20

Concrete Utopia, a thrilling disaster film starring an ensemble of A-list Korean actors including Lee Byung-hun, Park Seo-jun, Park Bo-young, Park Ji-hu, Kim Do-yoon and Kim Sun-young, will be released in the Philippines by Columbia Pictures.

The film, which opened #1 in Korea, will open in local cinemas September 20.

In Concrete Utopia, the world has been reduced to rubble by a massive earthquake.

While no one knows for sure how far the ruins stretch, or what the cause of the earthquake may be, in the heart of Seoul there is only one apartment building left standing. It is called Hwang Gung Apartments.

As time passes, outsiders start coming in to Hwang Gung Apartments trying to escape the extreme cold. Before long, the apartment residents are unable to cope with the increasing numbers. Feeling a threat to their very survival, the residents enact a special measure.

Check out the trailer below:

As the trailer and poster speaks for themselves, the survivors will have to go through mind-boggling thought processes, revealing the kind and dark side of human nature. Find out with us in the cinemas who will be the final survivors.

Directed by Um Tae-hwa, Concrete Utopia is loosely based on Part 2 of the hit webtoon “Joyful Outcast” (“Pleasant Neighbors”). Concrete Utopia is a disaster thriller about the aftermath of a devastating earthquake. The film will follow the story that begins when the survivors gather at Hwang Gung Apartments, the only building left standing in an earthquake-ravaged Seoul.

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