LG OLED TVs Bring Art to Life in Art Fair Philippines 2023

The 2023 edition of the much awaited Art Fair Philippines showcased a remarkable display of creativity from various artists, both local and international. It was a veritable feast for the senses as artworks of different styles and mediums were presented. For this year, a new section was introduced that focuses on digital media, work that incorporates and engages with computer technology, animation, virtual or augmented reality, the metaverse, and Non-Fungible Tokens (NFTs). Among the artists featured were Mark Inducil and Skye Nicolas, whose unique approach to art caught the attention of many visitors.

What made Inducil and Nicolas' work stand out was their use of LG TVs as their canvas. The two artists took advantage of the sleek and modern design of LG TVs to create their unique pieces.

Mark Inducil, a multimedia artist, crafts surrealistic and dreamlike portraits and landscapes, heavily textured and rich in deep, vibrant hues. He presented a series dubbed Homecoming, which reflects his own psyche, a visual manifestation of his personal experiences and trauma. On the other hand, Skye Nicolas's showcased works from his Walkman Series, a commemoration of music’s vigor, a powerful take on youth culture of a certain era. The idea and substance of Nicolas’ works lean heavily towards nostalgia, belongingness, explorations, and experiments on pop culture. They transmit data from the artist to the receiver: a burgeoning garden of emotions, memories, and creative intention.

The use of technology in art is not new, but the way in which Inducil and Nicolas integrated LG TVs into their work was innovative and refreshing. By using a modern and functional object like a TV, they were able to create something that was both visually stunning and intellectually stimulating. LG TVs are fast becoming the canvas of choice to present digital artworks. A lot of features and technological advances work together to provide a stunning display. LG's α9 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colors spectacularly vivid yet accurate. With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss. You also get to see every pixel of detail. The all-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail. And of course, the design also plays an integral part. With narrow bezels, you get fully immersed in the picture with nothing to distract your view. The unbelievably slim design fits seamlessly into your home or gallery.

The display of Inducil and Nicolas's work at Art Fair Philippines was a testament to the limitless possibilities of art. It showed that art can be created using any medium or platform, and that technology can be used to enhance the creative process. As technology continues to evolve, we can expect to see more artists exploring new and exciting ways to create art that engages and inspires.

For more information about LG TVs, visit https://www.lg.com/ph/tv-audio-video .

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Breathe Free with LG's Duct UVnano Filter Box

Nowadays, as more and more people spend time at home or in the office, indoor air quality has become a major concern, especially in urban areas where pollution levels are high. Poor air quality has been known to lead to a variety of health problems, including allergies, asthma, and other respiratory illnesses. A lot of the recent viruses we’ve encountered, such as SARS, MERS, and just recently COVID-19, have links to bad air or circulation.

Seeing this trend, LG takes an innovative step to address the problem with its Duct UVnano Filter Box, (https://bit.ly/3FHpEnV) which effectively creates a safe indoor environment by trapping and removing various harmful substances such as fine dust, bacteria and viruses in the form of droplets. The technology involves a three-step process: the pre-filter, UVnano, and the MERV 13 filter.

The pre-filter stage acts as the primary treatment filter. It is used for pre-treatment of HEPA filter and medium filter, etc. and usually removes large particles that cause harm to the human body, such as dust in the atmosphere. It also acts as the first line of defense, protecting the main air filters from getting clogged up with debris so they can trap microscopic pollutants. Next, is LG’s acclaimed UVnano technology, which provides 99.99% sterilization capability against bacteria in accordance with TUV Rheinland Standard. Lastly, the MERV 13 Filter works to suppress risk of infection when combined with the appropriate ventilation rate. This is recommended in accordance with ASHRAE to prevent the spread of infectious disease. All three filtration processes work together in order to provide clean, safe air for your HVAC system.

Pre-filter stage

UVnano and MERV-13 Filter

Upgrading to the LG Duct UVnano Filter Box is also easy and fuss-free. It’s designed by considering reliability and safety for both users and installers. UVC exposure to end users is practically impossible since the light is only directed towards the inside of the filter box and enhanced measures are taken to prevent UVC leakage when additionally installing fully-enclosed ducting at the side of the air intake. Installers, maintenance, and service engineers are also kept safe. The filter box only operates when the indoor unit operates. So, it is possible to prevent the risk such as UVC exposure and electrical hazard when maintaining the filter boxes.

Avoid sickness and poor air quality by taking a proactive stance. Take advantage of LG’s UVnano technology today and get access to clean, pure air. For more information, visit www.lg.com/ph.

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LG Smiles Back to the World with Its New Brand Identity

With Reinvented Brand Strategy, Company Aims to Actively Communicate
With Customers Beyond Generations and Locations

LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.

The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.

In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.

The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.

LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”

For more details, follow @LGPhilippines on Facebook and @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

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LG Lifestyle Screens Present One-of-A-Kind Experience at Milan Design Week 2023

LG Showcases Sophisticated TVs in Exhibition at Salone del Mobile,

Reaffirms Its Commitment to Embracing and Enhancing Consumer Lifestyles

LG Electronics (LG) Lifestyle Screens are set to make a bold statement at a new exhibit at Salone del Mobile during this year’s Milan Design Week from April 17-22. ‘A Life Extraordinary’ is a multi-sensorial exhibition featuring the LG OLED Objet Collection. More than an artistic medium, the Lifestyle Screens are presented as works of art, highlighting the seamless and inspiring integration of technology and evocative design. Through high-profile initiatives, LG seeks to boost awareness of its Lifestyle Screens and ultimately expand the availability of this unique line.

A leading lifestyle innovator, LG is continuously exploring new ways to enhance the consumer experience. To create something extraordinary for the upcoming event in Milan, LG teamed up with premium Dutch lifestyle brand, Moooi. The two companies have been working together to carefully curate a range of diverse vignettes, with the concept of each space elegantly communicated through LG’s Lifestyle Screens and Moooi’s creative interior objects and designs. Instantly iconic, LG’s Lifestyle Screens leverage the company’s superior OLED technology, which has been continuously evolving for the past decade to deliver superior picture quality and sleek, functional designs that enhance users’ lifestyles and viewing experiences.

Visitors will have the privilege of seeing these exclusive artistic creations, LG OLED Objet Collection TVs infused with Moooi’s eclectic, playful aesthetic elements adorned with decorative prints. A part of the Lifestyle Screen portfolio, LG OLED Objet Collection TVs are beautiful to behold and deliver greater spatial and décor flexibility. Each model functions as a sophisticated interior object that elevates the look and atmosphere of one’s abode while also providing stunning cinematic experiences.

LG OLED Objet Collection Posé blurs the line between premium screen and bespoke furniture piece. Offering flexible installation and the ability to fit flawlessly into practically any living space. Posé has an angular, minimalist design softened by the thoughtful use of fabric elements and subtly rounded lines. The TV’s aesthetically-pleasing appearance augments the surrounding décor, while its effective connection management system helps users enjoy a cleaner space by minimizing cable clutter.

In addition to looking stylish from any angle, Posé provides stunning OLED evo picture quality with vibrant, distortion-free colors from practically any vantage point. And when it is not being used for watching movies or shows, Posé can be switched to Gallery mode; enabling users to display artwork or photos on LG’s self-lit digital canvas and transform their space into a refined art gallery.

Another lifestyle-enhancing screen, LG OLED Objet Collection Easel likewise boasts superior OLED evo picture quality as well as an effortlessly elegant design that can lift one’s interior. Easel is ideal for those who want to bring a modern art salon vibe to their living room. Its distinctive design resembles an artist’s easel and allows for a stylish wall installation, creating a sophisticated ambiance and blending in seamlessly with any style of home décor or color palette.

Along with TVs, LG will showcase other Moooi-adorned, art inspired creations such as LG XBOOM 360, a stylish portable speaker that provides a multisensory experience that combines an outstanding audio performance with a vase-like form factor with built-in mood lighting ideal for using indoors or out.

“LG OLED reveals our ongoing commitment to elevating customers’ lifestyles and enriching user experiences through seamlessly blending technology and art,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “Our renewed collaboration with Moooi is a great example of how we are continuing to build extraordinary experiences based on innovation and exquisite design.”

“In a Moooi world envisioned by LG OLED, technology enhances aesthetics and drives creativity” said Marcel Wanders, Co-Founder and Art Director, Moooi. “Together, we are on a mission to show how tech consumer goods can become desirable interior design pieces that bring harmony to a space.”

Visitors to the LG/Moooi exhibit can enjoy the creative pieces of LG’s Lifestyle Screen inspired by Moooi, during Milan Design Week on April 17, 2023 (by invitation only) and April 18-22, 2023 (open to the public) at the Salone dei Tessuti located at 29 Via S. Gregorio in Milan.

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DOH launches multi-sectoral initiative to eradicate tuberculosis

The Department of Health (DOH) has launched the Philippine Acceleration Action Plan for Tuberculosis (PAAP-TB), a multisectoral initiative to eradicate tuberculosis (TB) in the country by 2035. The DOH together with the Department of Social Welfare and Development (DSWD), Department of Education (DepEd), Department of Labor and Employment (DOLE), and Department of the Interior and Local Government (DILG), through the PAAP-TB aims to provide wider access to health services, and improved education and public information, social protection, and labor protection to eradicate TB by 2030.

Tuberculosis is a chronic communicable disease that comes second only to COVID-19 as a leading cause of mortality from a single infectious organism. According to the Global TB Report 2022, the disease accounted for 1.6 million deaths in 2021. In a preliminary report from the Philippine Statistics Authority (PSA) this year, TB continues to rank 11th among the causes of death in the Filipino population. When I got TB in around 2017, I observed that there are still lapses in our government services that should be addressed.

TB elimination entails improving access to TB services, and addressing the social, economic, and physical determinants that significantly affect its occurrence, transmission, and even treatment. “In addressing these social determinants of health, we enjoin all our sectoral stakeholders for synergistic solutions to overcrowding, low education, malnutrition, and ultimately poverty. Our collective interventions will make TB services equitable, especially for the poor,” said Officer-in-Charge Secretary Dr. Maria Rosario Singh-Vergeire.

The PAAP-TB aims to address the nation's TB epidemic by re-examining current programs and initiatives of National Coordinating Committee for Tuberculosis (TB-NCC) member organizations. Together, these collaborating sectors will provide an action plan and involve the private sector and organizations to achieve the program's goals over two medium terms.

Also present at the event were representatives from various sectors committed to eradicating TB in the Philippines, Department of Health Assistant Secretary Beverly Ho, DILG Secretary Benjamin Abalos Jr., DSWD Assistant Secretary Janet Armas, DOLE Executive Director for the Occupational Safety and Health Center Ma. Teresita Cucueco, and FDA Director IV Jesusa Joyce Cirunay.

USAID Philippines Deputy Mission Director Rebekah Eubanks

“By engaging multiple disciplines, organizations, sectors, and partners can combine strengths and leverage resources, expertise, and knowledge, while addressing the social, environmental, economic, and political systemic drivers that influence behaviors and prevent the effective delivery of health policies and interventions,” said Officer-In-Charge Singh-Vergeire.

The PAAP-TB document has been developed with technical support from the USAID’s TB Innovations and Health Systems Strengthening Project implemented by FHI 360.

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LG Continues Its Success at Red Dot Award, Once Again Earning Multiple Accolades

Company Takes Home 24 Awards for Product Design Excellence,

Including One “Best of the Best” Honor

LG Electronics (LG) announces it has received a total of 24 awards at the 2023 edition of the prestigious Red Dot Award. Among its double-digit tally is a Best of the Best accolade for LG OLED Flex, an innovative, bendable TV designed to take gaming and viewing immersion to the next level.

Featuring the world’s first bendable 42-inch OLED screen, LG OLED Flex provides unprecedented screen customizability with twenty levels of curvature to choose from. The unique display delivers a personalized gaming and viewing experience and was designed based on extensive customer research. LG OLED Flex also comes with a wide range of game-specific features, including customizable rear lighting that helps extend the game environment into the user’s space, as well as an intuitive user interface that enhances convenience. LG OLED TVs have been recognized with the Red Dot Design Award every year without exception since its first release in 2013.

One of the many LG products honored at the Red Dot Award, the refrigerator with MoodUP™ boasts color-changing LED door panels and built-in speakers. Enabling users to enliven the kitchen with color and sound, the innovative product belongs to LG’s growing lineup of upgradeable home appliances.

Winners of the Red Dot Innovative Award include the next-generation shoe care solutions, the LG Styler™ ShoeCase and ShoeCare and the LG PuriCare Objet Collection Aero Furniture “table-type” air purifier. Showing LG’s commitment to putting customers first, each of these products was developed considering the needs and wants of real consumers, while the LG Styler ShoeCase and ShoeCare were tested by the company’s own customer advisory group, L.UP. With membership representing a diverse cross-section of society, L.UP consulted directly with LG’s designers, who incorporated their feedback into the final products.

The Red Dot Award is one of the most respected competitions for product design, communication design and design concepts in the world. This year, approximately 20,000 products from 51 countries were submitted for the jury’s consideration.

“LG is deeply honored to have its innovations recognized by Red Dot, one of the world’s top design award programs,” said Hwang Sung-gul, executive head of LG Electronics’ Corporate Design Center. “These awards are especially meaningful to us because they validate our firm belief that customer value and F.U.N. experiences, which are first, unique and new, are created through products and services that reflect the voice of the customer.”

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HATCH: The 5th Edition

For the forthcoming Easter season, The Manila Hotel, in partnership with Manila Bulletin, brings back HATCH – a one-of-a-kind showcase of artfully crafted Easter eggs. Displayed as a focal point of the Grand Lobby of the hotel, guests will be treated to a delightful display of novel collaboration of Filipino artists.

Hatch Lobby: The Manila Hotel

With the aim to promote the local art scene and highlight the creative genius of local artists, HATCH: The 5th Edition features 18 uniquely customized acrylic eggs showcasing multitude of creative styles and distinct personalities of Filipino contemporary artists who come from different disciplines. Just as the artists adapted their respective unique styles of mixed media, each Easter egg has a different story to tell.

Featured artists include: Addie Cukingnan, Agi Pagkatipuna, Al Perez, Aner Sebastian, Carlito Ortega, Carlo Magno, Cindel Tiausas, Carlos Cee Cadid, Demet dela Cruz, Migi Sebastian, Egai Fernandez, Emmanuel Nim, Jinggoy Salcedo, Margie Organo, Maria Magdamit, Migs Villanueva, Monnar Baldemor, Reen Barrera, Remy Boquiren, Roger “Rishab” Tibon. See full collection here.

In 2020, Manila Bulletin won the gold award for HATCH during the 55th Anvil Awards. The exhibit moved from city to city where visitors were introduced to an exceptional showcase of Filipino artistry.

HATCH will be on display at the Grand Lobby of The Manila Hotel until April 23, 2023.

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