This Sandra Bullock-Billy Bob Thornton movie is not just appropriate for the ongoing political campaign period in the Philippines but it teaches us some lessons in marketing, advertising and PR. This movie opens January 13, and distributed by Warner Bros. Pictures (Philippines).
Political strategist, Jane Bodine (Sandra Bullock), gets back in the electoral race to campaign to regain public trust in the Bolivian presidential candidate. Learning to compete with a familiar person from another election, Pat Candy (Billy Bob Thornton), and "Calamity Jane" gets the fire going -- it's what they call her for laying down the winning campaign for her client.
As I've said, it's not just a task of winning an election, but we can see different aspects of marketing a brand and all other propaganda that might go with it; matching with a humorous approach that gives a satirical perspective in the political setting. The title already suggests that the discussion is about marketing a brand.
I admire Sandra's character in developing the message on creating a likable image for her brand (the candidate) and how she goes around with it. For me, it would be very difficult to think like her without knowing all the backgrounds and shits of the client and all the people that move around him. It is, for a campaign manager, necessary to be knowledgeable of many things and be able to weave in these information to the character of the client that you want to achieve.
There are three kinds of people of the real world that you will see in OUR BRAND IS CRISIS: Jane Bodine, the skeptical but able to manage the task even if she doesn't like who she is doing it for because she is paid. Pat Candy, on the other hand, would be the person who doesn't believe in you and will bury you all the horror of the past trying to consume you and win you over. Your task is to compete with you until you fall again. And the candidate, that will sometimes believe and oppose you because he/she hired you (of course, that's not the case every time, right?). This brand will give you promises and wins your trust but you will never know what the real deal may be when he already won your heart.
OUR BRAND IS CRISIS exposes the relation of the client and the agencies pitching for an idea to gain public trust. It's a very good case study to discuss among advertising and PR schools.
i just saw Tanghalang Pilipino's WALANG KUKURAP and i had to admit that it was very appropriate in the current Philippine political situation.
though it was set in the smallest government unit, the barangay, the issues tackled were of national interest. hunger for position, political dynasty, drugs, gambling and forms of national problems like out of school youth, corruption, illegal logging, were closely twined together helping audience realize the current situation that we're living in for decades.
it was also subliminally attacking all current politicians. well, they should be very ashamed if they see this production. taking over the bureaucracy for their own benefits. cases may not be true as presented but it enlightens the people on making the good choices in the elections. and when a certain person is in power, instead of giving in to the authority, we should also be very watchful in their actions.
bloody is one description to this play as Layeta Bucoy's trademark. scenes with squirting liquid fill the stage and i even got to experience it. and you'll also know how such words can be very powerful to affect and change one's principle.
Tanghalang Pilipino's WALANG KUKURAP is currently playing at Tanghalang Huseng Batute at the CCP Complex, Pasay City.
if you put Zach Galifianakis and Will Ferrell in one movie, you're sure to have a hell of a riot. especially when they fighting their beliefs and for a position in this political movie, THE CAMPAIGN. brought to us by Warner Bros. Philippines, opening in theaters, August 29.
the story is about a district in North Carolina where two CEOs aspire for great influence in. in an upcoming election, they have found opportunity to seize the long term rule of Congressman Cam Brady (Ferrell) by giving him a rival as Marty Huggins (Galifianakis), a naive director of local tourism.
both were completely different from each other and each has their own bullet to shoot. the war for the post has cost them with their reputations and even their families.
their rage has been on the news. each action would be the talk of the town and would ever influence the choice of the voters. and when they realized that they have not been professional and diplomatic, and it has not been helpful to the district, the greatest answer would be honesty. besides, it is ever needed to any politician in any part of the globe.
i really like Marty Huggins slogan for the campaign, "Let's clean up America, it's a mess!" which is i think very applicable nowadays. we've been making mess and all we do is rant it to the government. as politicians, they need their constituents to perform their programs well and hand-in-hand everybody will be able to fulfill their dream as a nice community.
the movie is very hilarious, a midst the trash talking and obscene scenes, we're all to know that everybody are human beings and subject to faults and wrong doings. all we have to be is conscious of our acts and following the Rotarian 4-way test: is it the TRUTH? is it FAIR to all concerned? will it build GOODWILL and BETTER FRIENDSHIPS? will it be BENEFICIAL to all concerned?”
who would you put to congress to represent your district? the three-time congressman Cam Brady (Will Ferrell) or newbie candidate Marty Huggins (Zach Galifianakis)? let them lay out their platforms during THE CAMPAIGN which will be in theaters this August.
in the neck-on-neck competition between these two politicians, one is trying to outwit the other with their naughty and funny tactics. see the photos below with the two candidates in their fighting look.
who would you cast your vote to? will they have a good plan for their representation or a plan just for themselves? listen to the biggest debate in theaters.
seeing this footage from The Campaign really got me LMAO. Will Ferrell stars as Cam Brady talking to Filipinos in his district to get his vote in winning another term in congress.
he says Filipinos _______, operators, are this nation's backbone. if you could help me phrase out the missing word, thanks. :)
but Marty Huggins (Zach Galifianakis) takes his chance for a post in congress that makes him Cam Brady's unmatched but big competitor. together they will have this race to the House of Representatives in a funny, politically incorrect movie.
Pierce Brosnan (Mamma Mia!) stars as a former British Prime Minister in Roman Polanski’s critically acclaimed thriller The Ghost Writer. The film will be shown exclusively at Ayala Malls Cinemas (Glorietta 4 & Greenbelt 3) starting Wednesday, August 4.
In the film, when a successful British ghostwriter known only as The Ghost, (Ewan McGregor) agrees to complete the memoirs of former British Prime Minister Adam Lang (Brosnan), his agent assures him it's the opportunity of a lifetime. But the project seems doomed from the start-not least because his predecessor on the project, Lang's long-term aide, died in an unfortunate accident.
Question: Tell us about your character in The Ghost Writer.
Pierce Brosnan: I play an ex-British prime minister who finds himself, at this time in his life, being held accountable for war crimes. In fact, before that, he’s sequestered away on Cape Cod writing his memoirs. His ghost writer shows up dead on the beach and he employs another ghost writer, and at the same time they do that, the breaking news comes that he is being held accountable for war crimes in the Hague .
Q: What drew you to this project? Was it the screenplay, the director, or the story?
Brosnan: It was Polanski. And the book “The Ghost” by Robert Harris, which is a great page-turner. Roman is one of cinema’s finest directors and a director of great thrillers, but he’s never done a political thriller. It was the combination of Polanski, the political aspect of this story, the character that I play, this man who finds himself kind of emotionally, politically, spiritually adrift and hunted.
Q: A lot of the film seems very relevant, very current, and there are some political themes embedded within the film. What’s the film trying to say specifically?
Brosnan: That our leaders should be accountable for their actions in life, and the pitfalls and the dangers of politics. Someone like my character, who’s very much a populist, is this man who you begin to feel is just a puppet of a prime minister. As sincere as he was when he started his career, he now finds himself to be maligned every which turn. Robert Harris has presented this on the pages of his book and then in the hand of someone like Roman Polanski, who’s the grand master of claustrophobic drama and malevolence of characters, it makes for quite a good brew of drama.
The book was written three years before any of what’s happening to the life of, say, Mr. Tony Blair right now who is in the spotlight for his term in office, and to the world of Mr. Polanski who is now under house arrest. I think it seems to be a wonderful time for Mr. Robert Harris. I think even he has been blindsided by the compliments of stories and history.
Q: In general do you see movies as an opportunity for actors to make political statements?
Brosnan: No. This is pure entertainment, this is no statement by me. I’m not a politician or political animal. This is just, as I said, one of these huge “what if” stories. I mean, it will certainly be viewed and talked about, I presume, in political terms. But it’s pure theatrical drama.
Q: Can you talk about what it was like for Mr. Polanski to direct you?
Brosnan: Working with Roman is a unique experience. He’s someone whose work I’ve been very enthralled by for many many years. His life is so well documented, and certainly he’s a figure on the cinematic landscape that I was very fascinated by. He creates a world that no other director that I know of, of intrigue and foreboding, claustrophobic characters on a landscape.
Q: How would you compare him to other directors that you’ve worked with?
Brosnan: I think it’s an articulation of the camera, which is uniquely his. The composition of characters. The use of every specific element of cinema. He involves himself with the production design, all the way to having the courage to wait for the weather that he wants on a set. Within the confines of making a movie, which is time and budget, he has the grandiosity to say that we will wait, the cameras won’t roll, and in our particular case we wanted bad weather, and there was one week where we had good weather.
Q: The Ghost Writer recently premiered in Berlin and took the Best Director award. What’s it like to see the reception for this film?
Brosnan: It was a magnificent night at the Berlinale Film Festival, and to present a film like this to an expectant house of Berliners and cinema aficionados at a festival that’s 60 years old. The only sad thing was the absence of Mr. Roman Polanski. The stage, there was an empty space there for him. It was a brilliant night, nevertheless, and it got very well received.
yesterday, i have been hearing hearsays that the president of the Philippines is coming to our office here in BusinessWorld. and so this day confirms her arrival.
i don't know her agenda roaming around the different media publications here in the Philippines. maybe this is because it is the last of her term as president of the Philippines. lucky that i had the chance to meet her and even shake hands with her, i also had a lot of questions related to the controversies she had during her term.
a lot of people may not like her but i am proud to admit that i voted for her during the 2004 elections. and her will to how she stayed in power for serving the country for 9 years. of course media had it on record but i want to know it first hand coming from the president herself. i wish i could do that.
if you had the chance to ask things to her, what is it? maybe if i get the chance, i could ask her things that you said. hehe
GMA Network has launched yesterday the video of a campaign that will educate Filipino voters in preparation for the May 2010 national elections. the song is entitled Bilog Na Hugis Itlog which signifies the circles on the ballot that should be shaded to vote for your bets. the video features the Sexbomb girls, known for their novelty songs, Ispageti, Halukay Ube and stars of their own show which have been running for several seasons already, Daisy Siete, also in the same network.
below is the video which i got from Youtube, and lyrics shared by andiandandy:
May bilog, may bilog na hugis itlog Mare, mare, may ikukuwento ako sa 'yo, puwede? Oo naman mare! Puwede!
Simula na po ang automation sa darating na 2010 elections Sa automation bibilis, bibilis ang bilangan Kaya lalong dapat nating bantayan Nasa balota na mga pangalan ng kandidatong pagpipilian Alamin na po natin ang automation, paano nga ba'ng gagawin? Ano'ng bagong instruction?
May bilog, may bilog na hugis itlog May bilog, may bilog na hugis itlog Ang kailangan sa bilog ay simpleng-simple lang Itiman, i-shade loob ng bilog
Hanapin ang bilog sa tapat ng pangalan ng kandidatong napupusuan Ang bilog, ang bilog sa tapat ng pangalan 'Yan ang dapat nating markahan Gets mo ba? Gets ko na! Gets na gets na talaga!
Computer ang magbabasa ng ating mga balota Kung mali ang pagmarka baka boto mo'y mabasura Sayaaaang!
Balota mo'y alagaan, boto'y makapangyarihan Huwag gusutin o dungisan upang tiyak na mabilang Ang boto mo, boto mo, makapangyarihan Pumili tayo ng tuwid, ng may paninindigan
Tunay na lider na magsisilbi sa bayan Yan ang kailangan, kailangan ng bayan Isang Presidente, Bise Presidente Mga Senador, puwede hanggang dose Isang Congressman at isang Party List lang Huwag na, huwag nang dagdagan Isang Mayor, may Vice Mayor At kung ilang Konsehal kailangan Isang Gobernador, at kanyang Bise At kung ilang Bokal, puwede!
Hanapin ang bilog Sa tapat ng pangalan ng kandidatong napupusuan Ang bilog, ang bilog sa tapat ng pangalan 'Yan ang dapat nating markahan
May bilog, may bilog na hugis itlog May bilog, may bilog na hugis itlog Ang kailangan sa bilog ay simpleng-simple lang Itiman, i-shade loob ng bilog Ang loob ng bilog na hugis itlog Huwag bibilugan, loob ang dapat itiman Ang loob ng bilog na hugis itlog Aw!
so we only got more than a year for the next election. and personalities are already giving slight campaigns for themselves and we assume that ah, this dreams for a position in 2010. but do they deserve to be in that place? isn't it that we're tired of the same promises, programs and aims. we need the Obama of the Philippines that will bring CHANGE to the land. and please, let's stop all the crab mentality that's been lingering from the top positions of the country upto the smallest people.
now, a body that will guide us who to choose on the upcoming elections has been formed. the Coalition for the Deserving envisions to take us Filipinos to the better state of living well not maybe immediately but somehow guide us to choose the best leader for the next administration. it is formed by four parties: Aksyon Demokratiko, Reporma, Kilusang Bagong Lipunan and Bigkis Pinoy that will formulate a system that will screen our candidates on their qualifications and later on be DESERVING for the position they aim.
so what do we really need from a candidate? transparency, value, and effort maybe are the biggest factors that we consider. we should not be drawn to the person's popularity, wealth and connection on the political circle; if you are so fed-up by the current political system. i know you don't like what is happening there right? we really want someone who is DESERVING on that high chair to look and guide after us.
the Coalition for the Deserving is launched last Feb 3 2009 at the Manila Hotel, presided by Chairman Perfecto "Jun" Yasay along with the parties mentioned above. through them, we will be able to check on the candidates' winnability and fitness for office. and fortunately, we are able to throw in some questions about the group and they acknowledged the presence of the internet blogging community for a reason: WE HAVE A SAY. the community has been so influential recently.
spread the word so that everyone will be educated in choosing the next one. go to their website and sign up for your support.
Young Barack poses for fellow student @ Occidental College in Los Angeles , 1980. Read captions below for more more info.
Chance Encounter In 1980, when Obama was a freshman at Occidental College in Los Angeles , he was approached by an aspiring photographer named Lisa Jack, who asked him if he would be willing to pose for some black and white photographs that she could use in her portfolio.
Handsome Of her first meeting (in a campus eatery) with Obama, Jack remembers only that "He was really cute. But what else does a 20-year-old girl remember?
Styled In the photos, Jack says, "You can see he is just posing, initially, but as the shoot goes on, he starts to come out. He was very charismatic even then
Prop Jack never realized her dream of becoming a photographer and is now a psychologist
Pose Jack and Obama would see each other only a few more times while students. But in 2005, while on a tour, she spotted Obama on Capitol Hill and yelled hello. "He knew exactly who I was after all this time," Jack says. "I was amazed."
Doubt On a dare from a skeptical friend, Jack decided to track down her negatives from the shoot.
Searcher Initially, before she dug the film out from her basement, Jack never thought her pictures would have much life beyond her own darkroom
Smile When she found them, the images of Obama "blew me away," she says. "I had no idea I'd taken a whole roll of film
Charm For a while, Jack put the negatives in a safety-deposit box, so that they could not be used until after the election, when there would be no chance they could be used for a political purpose.
Thoughtful Today, Jack says, she hopes the photos reveal a "spirit of fun and thoughtfulness
The Man Who Would Be President "I'm not political," Jack says, "(But) these are historic photos and they should be shared."
I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition.
Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents.
So it has been. So it must be with this generation of Americans.
That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age. Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.
These are the indicators of crisis, subject to data and statistics. Less measurable but no less profound is a sapping of confidence across our land - a nagging fear that America's decline is inevitable, and that the next generation must lower its sights.
Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America - they will be met.
On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord.
On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics.
We remain a young nation, but in the words of Scripture, the time has come to set aside childish things. The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness.
In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted - for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things - some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.
For us, they packed up their few worldly possessions and traveled across oceans in search of a new life.
For us, they toiled in sweatshops and settled the West; endured the lash of the whip and plowed the hard earth.
For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sahn.
Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction.
This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished. But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions - that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.
For everywhere we look, there is work to be done. The state of the economy calls for action, bold and swift, and we will act - not only to create new jobs, but to lay a new foundation for growth. We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together. We will restore science to its rightful place, and wield technology's wonders to raise health care's quality and lower its cost. We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools and colleges and universities to meet the demands of a new age. All this we can do. And all this we will do.
Now, there are some who question the scale of our ambitions - who suggest that our system cannot tolerate too many big plans. Their memories are short. For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage.
What the cynics fail to understand is that the ground has shifted beneath them - that the stale political arguments that have consumed us for so long no longer apply. The question we ask today is not whether our government is too big or too small, but whether it works - whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. And those of us who manage the public's dollars will be held to account - to spend wisely, reform bad habits, and do our business in the light of day - because only then can we restore the vital trust between a people and their government.
Nor is the question before us whether the market is a force for good or ill. Its power to generate wealth and expand freedom is unmatched, but this crisis has reminded us that without a watchful eye, the market can spin out of control - and that a nation cannot prosper long when it favors only the prosperous. The success of our economy has always depended not just on the size of our Gross Domestic Product, but on the reach of our prosperity; on our ability to extend opportunity to every willing heart - not out of charity, but because it is the surest route to our common good.
As for our common defense, we reject as false the choice between our safety and our ideals. Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expedience's sake. And so to all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and that we are ready to lead once more.
Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with sturdy alliances and enduring convictions. They understood that our power alone cannot protect us, nor does it entitle us to do as we please. Instead, they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint.
We are the keepers of this legacy. Guided by these principles once more, we can meet those new threats that demand even greater effort - even greater cooperation and understanding between nations. We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan. With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet. We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you.
For we know that our patchwork heritage is a strength, not a weakness. We are a nation of Christians and Muslims, Jews and Hindus - and non-believers. We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itself; and that America must play its role in ushering in a new era of peace.
To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their society's ills on the West - know that your people will judge you on what you can build, not what you destroy. To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history; but that we will extend a hand if you are willing to unclench your fist.
To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the world's resources without regard to effect. For the world has changed, and we must change with it.
As we consider the road that unfolds before us, we remember with humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains. They have something to tell us today, just as the fallen heroes who lie in Arlington whisper through the ages. We honor them not only because they are guardians of our liberty, but because they embody the spirit of service; a willingness to find meaning in something greater than themselves. And yet, at this moment - a moment that will define a generation - it is precisely this spirit that must inhabit us all.
For as much as government can do and must do, it is ultimately the faith and determination of the American people upon which this nation relies. It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighter's courage to storm a stairway filled with smoke, but also a parent's willingness to nurture a child, that finally decides our fate.
Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends - hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism - these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths. What is required of us now is a new era of responsibility - a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task.
This is the price and the promise of citizenship.
This is the source of our confidence - the knowledge that God calls on us to shape an uncertain destiny.
This is the meaning of our liberty and our creed - why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath.
So let us mark this day with remembrance, of who we are and how far we have traveled. In the year of America's birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned. The enemy was advancing. The snow was stained with blood. At a moment when the outcome of our revolution was most in doubt, the father of our nation ordered these words be read to the people:
"Let it be told to the future world...that in the depth of winter, when nothing but hope and virtue could survive...that the city and the country, alarmed at one common danger, came forth to meet [it]."
America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children's children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God's grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations.
Barack Hussein Obama 44th President of the United States of America
ang 103-taong gulang na ina ng dating pangulong Joseph Estrada ay sumakabilang-buhay na po. naging prominente ang karakter ni Donya Mary lalo na nung nailagay sa ipitan ang kanyang anak sa kasong pandarambong. bagamat nasa kalungkutan, nanatiling matatag ang ginang at malakas ang pag-asa sa paglaya at katahimikan ng kanyang anak. tunay na si Doña Mary Ejercito ay naging ehemplo ng isang matiising ina para sa kanyang anak.
sanhi ng pagkamatay ni Doña Mary ang cardiopulmonary arrest at naging daan na rin ng pagbagsak ng ilang internal organs ayon sa kanilang doktor. isang madamdaming tagpo na hanggang sa huling sandali ay nanatiling malapit ang dating pangulo at ang kanyang ina at magkahawak sila ng kamay hanggang sa huling hininga.
samantalang nakiramay na ang palasyo para sa pangyayaring ito at si Doña Mary ay mananatiling inspirasyon para sa lahat.
