LG Amplifies Positive Influence of the Life's Good Campaign via Social Media Challenge

Company’s ‘Optimism your feed’ Playlist Garners 1.2 Billion Views in Just Three Weeks

LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

“LG is committed to delivering on its promise of ‘Life’s Good. This social media challenge aims to uncover and share what ‘Life’s Good’ means to our customers,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.”

The social media challenge is part of LG’s ‘Optimism your feed’ campaign and follows the launch last month of LG’s Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.

The social media challenge invites users around the world to join influencers including Tina Choi, Victoria Browne, Josh Harmon, Team1llusion, Lenna Vivas and Samuel Weidenhofer in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.

Meanwhile, LG has also launched an offline campaign event called ‘Optimism your day,’ which will run till early July. Continuing from last year, a truck adorned with the company’s ‘Life’s Good’ brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays ‘Life’s Good’ campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign’s message of optimism to employees as well as the outside world.

“We are all brand ambassadors of LG,” said CEO William Cho. “If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.”

More details about Life’s Good campaign can be found on the campaign page at www.lg.com/lifesgood.

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Get in touch with your wild side as DreamWorks Animation’s “The Wild Robot” reveals a new trailer

When the robot Roz, short for ROZZUM unit 7134, gets stranded on an island far from civilization, they must learn to adapt to the environment and cohabit with the population of animals living within the forests. Struggling to survive, Roz gets thrust into the world of parenting as they cross paths with an orphaned gosling, who might teach them to become more than what they were programmed to be.

Based on Peter Brown’s #1 New York Times bestseller of the same name, “The Wild Robot” stars Lupita Nyong’o, Pedro Pascal, Catherine O’Hara, Bill Nighy, Kit Connor, Mark Hamill, and Stephanie Hsu. Get ready to go on a powerful journey as “The Wild Robot” opens in Philippine cinemas on October 9. Watch the trailer below.

From DreamWorks Animation comes a new adaptation of a literary sensation, Peter Brown’s beloved, award-winning, #1 New York Times bestseller, The Wild Robot.

The epic adventure follows the journey of a robot—ROZZUM unit 7134, “Roz” for short — that is shipwrecked on an uninhabited island and must learn to adapt to the harsh surroundings, gradually building relationships with the animals on the island and becoming the adoptive parent of an orphaned gosling.

 The Wild Robot stars Academy Award® winner Lupita Nyong’o (Us, The Black Panther franchise) as robot Roz; Emmy and Golden Globe nominee Pedro Pascal (The Last of Us, The Mandalorian) as fox Fink; Emmy winner Catherine O’Hara (Schitt’s Creek, Best in Show) as opossum Pinktail; Oscar® nominee Bill Nighy (Living, Love Actually) as goose Longneck; Kit Connor (Heartstopper, Rocketman) as gosling Brightbill and Oscar® nominee Stephanie Hsu (Everything Everywhere All at Once, this summer’s The Fall Guy) as Vontra, a robot that will intersect with Roz’s life on the island.

The film also features the voice talents of Emmy winning pop-culture icon Mark Hamill (Star Wars franchise, The Boy and the Heron), Matt Berry (What We Do in the Shadows, The SpongeBob Movie franchise) and Golden Globe winner and Emmy nominee Ving Rhames (Mission: Impossible films, Pulp Fiction).

Opens in Philippine cinemas on October 9. Follow Universal Pictures PH (FB), UniversalPicturesPH (IG) and UniversalPicsPH (TikTok) for the latest updates on “The Wild Robot.” Join the conversation with #TheWildRobotMoviePH

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PascualLab Takes Sponsored Youth from World Vision on a Learning Journey

Pascual Laboratories, Inc. (PascualLab) and international charitable institutionWorld Vision’s partnership took an exciting turn on June 4 as one of the top pharmaceutical companies in the Philippines’ welcomed sponsored youth to an exclusive tour around the company’s manufacturing plant. PascualLab volunteers and sponsors took the students ranging from elementary to high school through an immersive trip at PascualLab’s Quality Assurance, Warehouse, and Production areas as well as a trip down memory lane to PascualLab’s rich history of innovation.

In his welcome speech SVP and Chief Manufacturing Officer Higinio “Jun” Porte inspired the students to pursue their dreams whether small or big, be it in the health industry or outside of it.

World Vision Interim National Director Jun Godornes through Public Affairs Manager David Rioferio shared: “Our long years of partnership with PascualLab has significantly helped improve the well-being of the most vulnerable children through programs in health and nutrition, education, including values formation and spiritual nurture, child protection and participation, savings and livelihood, disaster preparedness, and emergency response."

Major Donor Engagement Specialist Monseratt Luna specified: "Thank you for not just allowing but providing the lens for these children to see the world in your perspective, enabling them to be educated in the field of pharmaceuticals and the impact it has on improving lives." Fellow Specialist Christine Penaojas, ended: “We truly felt the #PascualLove through this well-organized trip that enlightened us too on how we’re so aligned in values because of injections of faith all throughout.”

PascualLab and World Vision encourage interested participants to sponsor children via https://www.worldvision.org.ph

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Dads Do It All: Must-Have Finds in SM Supermalls for New Millennial Dads in the East

Being a new dad can be equal parts exciting and overwhelming. But fear not, millennial dads of the east! This Father's Day, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown have got your back (and your little one!).

Gear Up for Adventures:

• Safety First: SM Store in Marikina, Masinag, and San Mateo boasts its Baby Company, whose wide array of products catering to newborns includes sizeable product lines of car seats for precious car rides and hand carriers for those quick errands. They also have the trendy 6-way hip-seat carrier, making those long walks a breeze.
  
  
  
  Door cushions and outlet covers are available at ACE Hardware to childproof your home
  
  
• Tech Savvy Dad: Xiaomi stores at SM City Masinag and SM City Marikina include indoor CCTVs that could double as a baby monitor, perfect for keeping an eye on your little one while doing daddy chores. Plus, an electric shaver from SM Appliance and Xiaomi to stay looking clean and stubble-free for cuddling time with your baby.
  
  
  
  Xiaomi gadgets for dad and for the family – Uniblade Trimmer for that clean, smooth shave and Smart Camera C300 for home and baby monitoring

Comfort and Style:

• Dad on the Go: Adidas and Sports Central in SM City Marikina and SM City Masinag have a big selection of sneakers and footwear that are perfect for keeping up with your energetic little one. And for those chill days at home, grab a pair of shorts, a shirt, and slippers at the SM Store Men’s section.
  
  
  

  The Adidas Ultraboost 1.0 available at Adidas SM City Masinag and chino shorts from Penshoppe at SM City Marikina, Masinag, San Mateo, Antipolo Downtown for that comfy feeling even while running around chasing your little tyke.
  
  
• Childproofing Essentials: ACE Hardware in SM City Marikina, Masinag, San Mateo, and Antipolo Downtown have child safety outlet covers, corner protectors and door cushions, giving you peace of mind while your little explorer gets curious.

Celebrate Dad's Day with a Feast:
Don't forget to treat Dad to a well-deserved meal! Many restaurants in SM Supermalls in the East are offering special Father's Day deals. From classic Filipino fare to international cuisine, there's something for every taste—Kuya J, Max’s, Café Mary Grace, Shakey’s, Pizza Hut, Viking's—name it, SM Supermalls have it!

Bitter, sweet and rich Affogato Cake to treat dad at Café Mary Grace

Free 3 pieces of Chicken n’ Mojos on Father’s Day from Shakey’s SM City Marikina and SM Center Antipolo Downtown

Treat your Bida Best Dad to a feast at Kuya J SM City Masinag and SM City Marikina and get a free Patis Chicken Skin

Pro Tip: Dads deserve a little pampering too! Treat him to a relaxing massage at the spa or a much-needed haircut at his favorite GQ barbershop at SM City Marikina and SM City Masinag.

This Father's Day, show Dad how much you appreciate all he does with these helpful finds and delightful treats. Remember, these are just a few ideas. Each SM mall offers a diverse range of stores to explore and find the perfect gift for your special guy. So, get shopping, celebrate Dad, and make this Father's Day one to remember!

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LG Philippines Marks World Environment Day with 'Life's Good with Recycling' Campaign

LG Electronics Philippines (LGEPH) commemorated World Environment Day 2024 by launching its impactful 'Life's Good with Recycling' campaign. The event, held at the LG Electronics Philippines office in collaboration with the Pasig City CENRO (Community, Environment and National Resources Office), saw a significant turnout of enthusiastic participants dedicated to promoting sustainability and environmental stewardship.

LG Philippines Managing Director, Mr. Nakhyun Seong with Pasig CENRO Representative

LGEPH Managing Director Mr. Nakhyun Seong emphasized the importance of World Environment Day as a global platform for raising awareness and driving action towards environmental conservation. He expressed gratitude to all attendees for their commitment to making a positive difference in the world, stating, "On this World Environment Day, I want to express my heartfelt gratitude to each of you. Your active participation in our 'Life's Good with Recycling' campaign has been instrumental in making a real difference in our environment. Your efforts are commendable and inspire us to continue our journey towards a greener future. Remember, it is your actions that are shaping this future."

As part of the 'Life's Good with Recycling' campaign, which began on Earth Day, April 22, and concluded on June 5, individuals were encouraged to collect plastic waste. The waste collected was then processed and recycled through the Mobile Recovery Facility of Pasig CENRO.

LG Philippines Managing Director, Mr. Nakhyun Seong with the Pasig CENRO Representatives

The campaign's main objectives encompass Corporate Social Responsibility (CSR) initiatives. Notably, the 1,622.55 kg of collected plastics will be utilized to redeem grocery items for LG's maintenance and support staff. Moreover, the campaign aims to strengthen both LG and local government's commitment to sustainability and responsible business practices within the Pasig community, all while enhancing awareness and implementing concrete actions. As a crucial aspect of this collaborative effort, LG has pledged to donate plastic waste to CENRO every quarter, fortifying its backing for local environmental endeavors.

LG Philippines Managing Director, Mr. Nakhyun Seong leading the initiative of recycling the collected plastic wastes

LG Philippines remains resolute in its commitment to sustainability and environmental causes, ensuring minimal environmental impact while staying true to the values of our customers, business partners, employees, and communities. By leading by example, inspiring positive change, and contributing to a greener, more sustainable future for all, LG continues to uphold its dedication to responsible business practices and environmental stewardship, a commitment you can trust.

For more information about LG Electronics Philippines and its environmental initiatives, follow LG Philippines on Facebook, Instagram, YouTube, and TikTok. LG products are available in all authorized dealers nationwide, both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

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More reasons to love DITO

Affordable data promos, high-speed connectivity, and excellent customer service experience- these are just a few of the reasons why DITO Telecommunity has quickly won the hearts of Filipinos nationwide. From being an upstart telco provider in the country, DITO now stands as the Rated # 1 Mobile Network in the Philippines as awarded by Ookla, validating the love and trust of millions of Filipinos nationwide.

As DITO continues to further elevate its standards through its innovative offerings, DITO gives you more reasons to love its products and services. Here are four reasons why:

1. DITO gives you big data for your socials. Social media has played a significant role in our lives. It allows us to communicate with our loved ones through chat and video calls as well as post photos and videos to share life updates and celebrate milestones. DITO gives you more data for your socials with DITO Level-Up Socials - an all-new mobile prepaid subscription that offers high-speed, affordable, and big data allocation for your favorite META applications like Facebook, Instagram, Threads, Messenger, and WhatsApp. DITOzens can enjoy a total of 7GB data (3.5GB for META Apps + 3.5GB all-access data) for only PhP 50, valid for seven days, giving them generous data to capture their best moments and share these memories online.
   
   
2. DITO gives you the best-value plan to FLEX. The new FLEXPlan 388 SIM-Only is DITO’s lowest and most affordable starter plan for individuals who want to start their postpaid journey. Whether you’re a fresh grad transitioning to the work force or a thriving young professional, DITO gives you the data you need to FLEX your milestones. With FLEXPlan 388 SIM-Only, you can enjoy a total of 50GB of data; the usual 25GB plus an additional 25GB of 5G data, UNLI all-net calls & texts, and a bonus 12-month Prime Video subscription- all these with absolutely no lock-in period.
   
   
3. DITO gives you affordable Wi-Fi for your home. If your idea of a perfect weekend involves chilling at home, binge-watching your favorite movies, and crushing it in online games, DITO’s got your back with its most affordable DITO Home Prepaid Starter Kit. For only Php 980, customers can enjoy WiFi connectivity for the whole family at home without interruptions. This starter kit includes a modem and a SIM card with 70GB of all access data, valid for 30 days.
   
   
4. DITO gives you an all-in-one App. DITO goes above and beyond to make sure that your experience is seamless and hassle-free. With the DITO App, managing your account, buying load, accessing exclusive offers and rewards, and reaching to online chat support is as easy as few taps on your phones- talk about convenience right at your fingertips! Positioned as DITO subscribers’ all-in-one app, the DITO App stands out for its user-friendly interface, seamless navigation, and an array of features that enhance subscribers’ convenience and satisfaction covering end-to-end journeys.

DITO is like your trusty companion; always here for you and giving you more reasons to love its products and services. Despite being a relatively new player in the industry, DITO has already proven to be a frontrunner in constantly providing next-gen mobile and home solutions and top-notch customer service, capturing the love and trust of millions of its subscribers nationwide.

Got more reasons to love DITO? Share it with us through our official social media accounts @ditophofficial on Facebook and Instagram.

For more information and updates, check out @DITOphofficial at Facebook and Instagram or visit https://dito.ph/.

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SM helps connect talent with opportunity: Trabaho para sa Super Pinoy!

A promising candidate is being interviewed on-the-spot at the Job Fair in SM City North Edsa.

In celebration of Philippine Independence Day, SM Supermalls, in collaboration with the Department of Labor and Employment (DOLE) and Public Employment Service Offices (PESO), present "Trabaho para sa Super Pinoy." This continuation of nationwide job fairs, happening simultaneously throughout the month, reaffirms SM Supermalls' commitment to empowering Filipinos with diverse career opportunities and reducing unemployment.

Since January, SM Supermalls has hosted over 70 job fairs, engaging more than 2,000 employers and attracting 40,000 job seekers. Notably, a significant number of applicants have received hired-on-the-spot (HOTS) offers, totaling to about 6,000 employed individuals. These nationwide job fairs will continue weekly until the end of the year, providing ongoing support for job seekers across the country.

A successful Hired-on-the-Spot (HOTS) applicant finds a career match at the SM City Grand Central Job Fair.

A job seeker lands a job on the spot at the recent SM City Marilao Job Fair.

"At SM Supermalls, we believe in the power of employment to transform lives," said Steven Tan,

President of SM Supermalls. "Our job fairs bridge the gap between talent and opportunity,

helping individuals achieve financial independence."

One-stop-shop

To enhance convenience, SM Job Fairs feature on-site government booths. This includes the

Bureau of Internal Revenue (BIR), Social Security System (SSS), PAG-IBIG, and PhilHealth.

With these government agencies readily available, applicants can efficiently complete

necessary job requirements, potentially leading to immediate hiring.

The Job Fair at SM CDO Downtown draws hopeful job seekers searching for posted positions.

The job interview is in full swing as the SM Supermalls Hiring Manager dives into the applicant's experience at the Job Fair in SM City Olongapo Central.

A call to action

This Independence Day, SM Supermalls invites job seekers to secure a brighter future. Join us

at our job fairs to find meaningful employment and contribute to community growth.

June 12 Kalayaan Job Fairs

• SM Megamall
• SM Mall of Asia
• SM Center Las Piñas
• SM City Grand Central
• SM City Fairview
• SM City Manila
• SM City Marikina
• SM City Taytay
• SM City Baguio
• SM City Rosales
• SM City Urdaneta Central
• SM City Tuguegarao
• SM City Balanga Bataan
• SM City Clark
• SM City Cabanatuan
• SM City East Ortigas
• SM Center San Pedro
• SM City San Mateo
• SM City Lipa
• SM City Batangas
• SM City Masinag
• SM City Naga
• SM City Legazpi
• SM City Bacolod
• SM City Iloilo
• SM Seaside City Cebu

Other weekly Job Fairs happening in June:

• SM City Butuan (June 6)
• SM City Molino (June 13)
• SM City Tanza (June 13)
• SM City Novaliches (June 13 – 14, Quezon City (QC) University)
• SM City Valenzuela (June 14)
• SM City Calamba (June 14)
• SM City Tuguegarao (June 18)
• SM City Daet (June 19)
• SM City Puerto Princesa (June 19)
• SM City Lucena (June 21)
• SM City San Lazaro (June 25)
• SM City Laoag (June 25)
• SM City Davao (June 25)
• SM Seaside City Cebu (June 27, Cebu Chamber of Commerce and Industry (CCCI) and JobStreet)
• SM Megamall (June 27, SM Group)

Venues and dates may change prior to notice. For more details on the SM Job Fairs, visit

www.smsupermalls.com or follow @SMSupermalls on social media.

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