Experiencing “Milestone Anxiety”? tick, tick…BOOM! is your safe space

According to ExploringYourMind.com, milestone anxiety is defined as “the psychological pressure that people experience when they perceive that they haven’t yet met many of their expectations and life goals.” Some life milestones include buying a home, getting married, having kids and more. Just last year, UK-based organization Relate discovered that this milestone anxiety is rising among millennials and Gen Z members. The early 30s seem to be a real “crunch point”—by age 30, young adults are expected to have their lives together.

Anxious about turning 30 (or getting older)? Say less.
There’s a musical that says it all—one that was written decades ago, but is still relevant to our milestone anxiety-ridden generation.

tick, tick…BOOM! is a musical created by Jonathan Larson (Rent). It’s the story about a group of twenty-somethings trying to find their way in ‘90s New York.

Main character Jon is a struggling composer, who is days away from turning thirty. He can’t help but hear that internal ticking of the clock: he doesn’t want to turn a year older with nothing to show. His girlfriend, Susan, wants to leave New York to start a family and establish a stable career in the suburbs. Adding to the pressure is his best friend and ex-theater buddy, Michael, who convinces him to join the marketing industry instead and lead a more comfortable life.

“Years are getting shorter, lines on your face are getting longer. Feel like you’re treading water, but the riptide’s getting stronger.” - 30/90 from tick, tick…BOOM!

This musical continues to be #relatable even (and especially) among younger audiences because of its truthfulness. Larson actually drew inspiration from his own personal struggles and relationships; he was a young adult trying to make a name for himself as a composer in the 80s. Larson would eventually enjoy critical acclaim and worldwide success for his later work, Rent, but only posthumously. He died days before his 35th birthday, one day before Rent’s first preview performance.

“Johnny wants to hide. Can he settle down and still not drown?”
- Johnny Can’t Decide from tick, tick…BOOM!

While this play resonates with young adults, it’s not for them alone. People of all ages—or anyone who’s ever heard that (dreadful) internal “tick…tick…tick…”—will find comfort in Larson’s award-winning musical. If you’ve ever been bombarded with news about friends getting married, getting promoted, having kids, buying homes–you are probably feeling that mounting pressure. Will you compromise or persevere? Cages or wings, which do you prefer? tick, tick…BOOM! is your safe space for processing all these feelings.

9 Works Theatrical’s restaging of the three-person musical will showcase the talents of young adult stars: Jef Flores and Khalil Ramos (alternating as Jon), Tanya Manalang and Kayla Rivera (alternating as Susan), and Vien King and Reb Atadero (alternating as Michael). Owing to the beauty of theater and the life experiences that each of the artists will bring to the table, the incredible cast is ready to tell this poignant story about growing old, growing up, growing anxious–and ultimately, growing together.

tick, tick…BOOM! is directed by Robbie Guevara, with Daniel Bartolome as musical director, JM Cabling as choreographer, Mio Infante as scenographer, Shakira Villa-Symes as lighting designer, Bam Tiongson as Sound Designer, Myrene Santos as hair and makeup designer, Marlito Ambrocio as technical director, Ian Cartalaba as costume supervisor, and JV Rabano as photographer.

Heading the production team is executive producer Santi Santamaria, with Anna Santamaria as operations & finance director, Charyl de Guzman as production manager, Jonjon Martin as PR manager, GM Hernandez as marketing manager, and Arma Bonilla as stage manager.

Tickets are selling out fast!
tick, tick…BOOM! will be showing all weekends of August 2023 at 3:00pm & 7:30pm on Saturdays & Sundays, at the CPR Auditorium, RCBC Plaza in Makati. Tickets are now available via ticket2me.net. Grab yours while you can!

For partnerships & show buying inquiries, you may reach 9WT via info@9workstheatrical.com, 7586 7105 or 0917 554 5560.

For more updates, follow the official FB & YouTube pages (@9WorksTheatrical), Twitter, Instagram and TikTok (@9WTonline).  #ticktickBOOMmnl #9WorksTheatrical

tick, tick…BOOM! is brought to you by 9 Works Theatrical, together with CNN Philippines and BroadwayWorld as official media partners, H&M as official clothing partner, and Make-up designory as official make-up partner.

tick, tick…BOOM! is presented through special arrangement with Music Theatre International (MTI).

Read More

foodpanda, NBA team up for electrifying Ball Like a Panda activities

Leading online food and grocery platform foodpanda recently rounded up a series of activities as part of its ongoing partnership with the National Basketball Association (NBA).

As NBA’s first Official Online Food Delivery Platform Partner in the Philippines, foodpanda co-hosted various NBA tentpole events and launched promotions providing foodpanda app users the chance to win bona fide NBA prizes and exclusive perks.

The premier sports league and leading food and grocery platform officially launched their partnership last February of this year, teaming up to bring convenience and sports entertainment in just a few taps.

According to foodpanda Philippines Growth and Marketing Director Patricia Jacinto, the partnership is one of the concrete examples of how one can “Live Like a Panda,” the company’s overarching brand philosophy, which encourages people to free up their time and energy to pursue what matters to them. “This partnership truly makes for a dream team, and we are happy to let people experience the engaging activities we have prepared,” said Jacinto.

“As Filipinos are known to be huge basketball fans, we want to leverage on the fiery passion local consumers have for the sport and position foodpanda as the preferred online food delivery choice in the country,” she added.

Score to Soar
Last March, foodpanda commenced the Ball Like a Panda raffle, where app users can enjoy the wide range of services foodpanda has, whether it’s food, grocery, shops, or pick-up, and get entries to qualify for a chance to win an NBA League Pass and watch an NBA Playoffs game  live.

JP Alejandro was the lucky winner who won an all-expense paid trip to the USA and fulfilled his dream of watching a live NBA game last May. “I was super excited when I learned I won because I’ve always been a huge fan of the NBA. Good thing, I’m also an avid foodpanda user so it’s a win-win for me. Thank you so much to foodpanda. This is a dream come true,” said JP.

NBA Finals Watch Pau-rty
To further promote the partnership, foodpanda hosted an NBA Finals Watch Party in line with the “Live Like a Panda” campaign to invite basketball fans and foodies alike to enjoy the game together.

The watch party featured the pivotal match-up between the Denver Nuggets and the Miami Heat

during the NBA Finals Game 4. The event was held last June 10 to 11, 2023, at Eastwood

Central Plaza, which offered a variety of fan activities and treats for viewers. While watching the

game, attendees enjoyed free meals, popcorn, pink cocktails, customizable NBA co-branded

shirts for pandapro subscribers, and assorted Pau-Pau merchandise.

The event was also attended by celebrities and influencers, including JV De Vera, Prince

Carlos, Gab Lagman, and Ayn Bernos taking part in showing what it means to “Live like a

panda.”

Ball Like a Panda 3x3 Basketball Tournament

Lastly, foodpanda launched its first ever 3-on-3 basketball tournament with special participation

from celebrities (Rayver Cruz, Gab Lagman, Eric “Eruption” Tai, Mikee Reyes, Wilbert Ross, Juancho Triviño, Prince Carlos, and Prince Clemente) and Ka-pandas (John Rene Alcanzo, Leonnel Clint Baldo, Jeffrey Diaz, Jason Carl Baldo) who put their game faces on and heightened everyone’s spirits.

In this most-awaited Pau-tastic match, four teams participated in a series of games, while registered guests visited exciting booths and enjoyed food and refreshments throughout the event. Aside from the main 3-on-3 event, the audience also joined fun side activities to receive exclusive NBA x foodpanda merchandise.

In an intense but friendly game, the 4 teams bested each other with their basketball skills and Delivery Dunkers led by Eric Eruption Tai, emerged as champions. Pointguard Prince Carlos was also named as the game's MVP.

Champion - Delivery Dunkers Eric Tai

2nd Place - pandago Hoopers Mikee Reyes
3rd Place - Pick-up Stars Juancho Triviño
4th Place - pandapro Ballers Rayver Cruz
MVP - Prince Carlos (Delivery Dunkers)

With all these basketball-themed activities, the NBA and foodpanda collaboration brings a lot of excitement, from great food to non-stop on-court action and many more. Stay tuned for more initiatives and surprises that foodpanda and NBA have in store for all Pinoy food lovers and basketball fans alike.

Read More

Maximizing User Comfort: Making HVAC Solutions Better with AI

Multi V i UXB

Heating, ventilation, and air conditioning (HVAC) systems have long been the cornerstone of indoor comfort, providing occupants of both residential and commercial buildings with temperature-controlled air. HVAC provides ‘thermal comfort,’ keeping inside temperatures and humidity levels within a range that is comfortable for humans. This range, which can vary significantly depending on the time of year, and various other factors, is key to people’s productivity and health while spending time indoors.

Studies have shown that maintaining thermal comfort in an indoor space correlates directly with occupants’ productivity, with deviations from the ideal temperature potentially leading to decreased cognitive performance.* Whereas older HVAC systems with fixed settings and operational schedules can cause discomfort and health issues, solutions employing AI can help avoid any such problems through their ability to intelligently adapt to changing conditions in real time.

Recognizing the important role that AI can play in optimizing indoor comfort – and in protecting people’s well-being – LG launched the groundbreaking Multi V i. A Variable Refrigerant Flow (VRF) system, the Multi V i leverages state-of-the-art AI to elevate thermal comfort and energy efficiency.

Achieving Balanced Temperatures for Workplace Comfort
Air conditioning and heating issues are common in workplaces, especially in buildings with outdated HVAC systems. Older systems often provide inconsistent temperatures, even within a single room or space. Temperature variations can also occur due to factors such as the time of day, time of year, or how many windows and doors a structure has. To accommodate diverse temperature preferences, and to help keep a facility’s occupants safe and able to perform at their best, it is crucial to maintain constant thermal conditions. The AI Indoor Space Care feature of the Multi V i offers a solution to this significant challenge by supporting the maintenance of a balanced temperature throughout the indoor space.

Multi V i Indoor Unit 4Way Cassette

LG’s AI-powered Multi V i identifies adjacent indoor units and then defines virtual groups based on a correlation coefficient, a metric that represents an adjacency relationship between the indoor units. The Multi V i collects real-time data on room temperature and piping temperature of indoor units every 30 seconds and employs AI algorithms, including Q-Learning, to find a correlation formula that enables specific indoor units to ‘cooperate’ to maintain an even indoor temperature.

Should any temperature imbalances occur, the system automatically selects which indoor units to operate cooperatively. As the cooling or heating load decreases, the cooperating units are automatically turned off, while the Multi V i continues to run optimally. This AI-based operation mode helps to bring thermal comfort to every corner of the building.

Optimizing Indoor Comfort with Intelligent Outdoor Adaptation
The temperature and humidity outside can have a significant impact on indoor thermal comfort. To keep a space pleasantly comfortable while saving energy, it is essential that an HVAC solution be able to make intelligent real-time adjustments that take weather conditions into account. Utilizing AI, the Multi V i’s Weather Interlocking Control provides ‘environmentally optimized’ performance through features such as pre-heating, snow removal, air cleaning, and comfort cooling – each activated based on up-to-the-minute weather information received from AccuWeather.

For example, when AccuWeather data shows that it is cold outside, the Multi V i can automatically turn on pre-heating so that residents returning home are greeted by delightfully warm air. If AccuWeather indicates it is snowing, the outdoor unit’s fan automatically switches on to blow it away, even when the Multi V i is in standby mode, preventing any malfunctions due to snow accumulation. By incorporating Weather Interlocking Control, Multi V i improves indoor thermal comfort no matter the weather conditions outside.

Managing Outdoor Unit Noise
Noise from outdoor HVAC units can be a source of discomfort and annoyance for people trying to work; reducing their productivity and negatively affecting their sense of well-being. With Noise Target Control, LG Multi V i enables users to set operational noise limits, so that the sound produced by the outdoor unit does not exceed predefined levels. LG’s AI-enabled VRF system can be set to be compliant with local noise regulations, making it an ideal solution for commercial buildings situated close to one another and high-density housing.

The use of AI technology in HVAC systems opens up a new era of thermal comfort. A prime example of what is now possible, the LG Multi V i intelligently overcomes the limitations of conventional HVAC systems to deliver enhanced performance, stronger energy-savings and a quieter environment, both indoors and out. The company’s next-gen solution effectively addresses the challenges of maintaining balanced temperatures, adapting to weather conditions and controlling noise levels, offering a comprehensive answer to the question of how to keep an indoor space comfortable and its occupants as productive as possible.

Continued innovation and investment in AI technology will further enhance HVAC systems, ensuring optimal comfort and well-being for users and helping to drive future advancements. An industry leader, LG will continue to push the envelope, leveraging the latest tech and its decades of experience to take commercial and residential HVAC to the next level.

LG air conditioning provides optimized solutions for every sector and climate with a wide range of cutting-edge systems that bring exceptional heating, ventilation and air conditioning performance to buildings worldwide. Through unmatched expertise and industry knowledge, LG responds directly to the needs of businesses seeking digitalized and eco-conscious HVAC solutions. LG is the partner your business has been looking for, and is well prepared to integrate our leading technology into day-to-day operations, supporting you and your business every step of the way. For more information, visit https://www.lg.com/ph/business/about-lg-air-solution

Follow @LGAirSolutionsPH and @LGPhilippines on Facebook and @lgphilippines on Instagram, Youtube and Tiktok for more HVAC offers and stories.

* Ghahramani, A., Galicia, P., Lehrer, D., Varghese, Z., Wang, Z., & Pandit, Y. (2020). Artificial Intelligence for Efficient Thermal Comfort Systems: Requirements, Current Applications and Future Directions. Frontiers in Built Environment, 6. http://dx.doi.org/10.3389/fbuil.2020.00049 Retrieved from https://escholarship.org/uc/item/75j1m967

Read More

Redefining Laundry Room Aesthetics and Performance with LG’s Objet WashTower™

LG, a global leader in home appliances, proudly introduces the Objet Collection, a revolutionary line of tailored home appliances that breaks boundaries between cutting-edge technology and designer aesthetics. Elevating the concept of home appliances to a whole new level, this collection showcases a modern, minimalist design language, effortlessly harmonizing with any indoor environment.

The LG Objet Collection redefines the traditional role of home appliances by embracing a fusion of functionality and sophisticated design. Featuring a captivating range of luxurious materials and subtle, refined colors, customers can now create personalized combinations that mirror their unique personalities and complement their existing décor.

With a perfect blend of elegance and functionality, the LG Objet WashTower™ presents an all-in-one laundry solution that incorporates a myriad of distinctive features and state-of-the-art technologies, poised to transform your laundry experience completely.

Combining aesthetic appeal and practicality, the LG Objet WashTower™ features a sleek one-body design that elevates the style of any laundry room. Its compact size, measuring 660mm x 600mm x 1655mm (L x W x H), maximizes space efficiency without compromising performance. The center control panel provides easy access to both the washer and dryer controls, making laundry management a breeze.

With Smart Pairing™ technology, the LG Objet WashTower™ intelligently syncs the washing and drying cycles, ensuring optimal results with just a press of a button. Additionally, the Prepare to Dry feature allows you to complete the entire washing and drying process in as little as one hour for small loads, saving you valuable time and effort.

Powered by AI Direct Drive technology, the LG Objet WashTower™ adapts to your laundry needs by automatically sensing the most suitable washing pattern to handle your clothes with care. This intelligent system guarantees exceptional cleaning performance while preserving the quality and longevity of your garments.

The LG Objet WashTower™ is equipped with TurboWash™ 360, a feature that ensures thorough cleaning in minutes without compromising fabric protection. The DUAL Inverter Heat Pump™ Dryer offers energy-saving drying capabilities, while the Auto Cleaning Condenser eliminates the hassle of maintenance with its self-cleaning functionality.

Seamlessly integrate your laundry routine into your connected lifestyle with the LG ThinQ™ app. With just a tap of a button, you can start your washing and drying cycles from anywhere, giving you the freedom to control your LG Objet WashTower™ remotely.

Quiet, Reliable, and Long-Lasting: The LG Objet WashTower™ features the Inverter Direct Drive Motor, known for its reliability, low vibration, and quiet operation. This motor is backed by a 10-year warranty, providing you with peace of mind and assurance of long-lasting performance. The DUAL Inverter Heat Pump™ also comes with a 10-year warranty, guaranteeing energy efficiency and durability.

"We are thrilled to introduce the LG Objet WashTower™, a groundbreaking laundry solution that seamlessly combines style, intelligence, and performance," said Mr. Sungjae Kim, LG Electronics managing director. "With its innovative features and state-of-the-art technologies, this product will transform the way consumers approach laundry care, offering them unmatched convenience, efficiency, and an elevated sense of style. We understand that discerning customers seek not only cutting-edge technology but also products that align with their individual tastes and style. With the Objet Collection, we are offering an unparalleled opportunity to seamlessly integrate state-of-the-art appliances into the fabric of their homes."

As a testament to LG's commitment to innovation and global appeal, the Objet Collection is set to redefine the future of home appliances. It sets the stage for a new era where customers can enjoy the perfect marriage of functionality, design, and self-expression, all embodied in the LG Objet Collection.

The LG Objet WashTower™ will be available for purchase at authorized dealers, Abenson, Addessa, Anson’s, Electroworld, Megasavers (Tarlac Mac), Savers Appliances, SM Appliance Center, Solidmark, Western Appliances, and LG's Official Flagship Stores in Lazada. For more details, follow @LGPhilippines on Facebook, Instagram and Tiktok.

Read More

Elevate Your Home with a Game-Changing Upgrade: LG's Auto Ice Maker and Water Dispenser in the All-New Smart Inverter™ Top Mount Freezer Refrigerator

LG Electronics unveils its latest innovation in refrigeration technology with the launch of the all-new LG Top Mount Freezer. This cutting-edge appliance combines style, convenience, and advanced features to transform your kitchen into a hub of modern living. With the RVT-L149BS model leading the pack, this Top Mount No Frost Ref is a game-changer in the market. It boasts an array of features that make your life easier and more enjoyable. Let's take a closer look at what sets this refrigerator apart.

Quench Your Thirst with an Automatic Ice Maker

Stay cool all year round with the automatic ice maker in our top mount fridge. Simply fill up the water tank, and the fridge will do the rest, producing ice for your favorite beverages. It's the ultimate convenience at your fingertips.

No More Water-Filling Hassles

Bid farewell to the mundane chore of filling ice trays with water using your pitcher or faucet. LG's Auto Ice Maker ensures you have an endless supply of ice at your command, ready to cool your drinks and add a touch of luxury to your life. And that's not all - the built-in Water Dispenser offers refreshment with a simple press, granting you instant access to chilled water, no more fumbling with bottles or jugs.

Sealing in Farm Freshness Longer with LinearCooling™
Say goodbye to food waste! The LinearCooling™ technology in our new LG Top Mount Freezer reduces temperature fluctuations, preserving the flavor of your fresh produce for up to 7 days*. Enjoy the taste of farm-fresh ingredients, as our refrigerator keeps them at the optimal temperature.

Delivering Freshness Evenly & Faster with Door Cooling+™
No more worrying about uneven cooling! Our Door Cooling+™ feature ensures that every shelf in your refrigerator receives even and faster cooling. Whether it's your favorite snacks or a refreshing drink, this technology keeps your food and beverages fresh and ice-cold, providing a delightful experience for your taste buds.

Control Your Appliance Remotely with LG ThinQ™
Welcome to the era of smart living! With LG ThinQ™, you can control your refrigerator from anywhere using your smartphone or any other WiFi-enabled device. Adjust settings, monitor energy usage, and receive alerts, all with the touch of a button. It's a smarter way to manage your home appliances.

Save Defrosting Time with Fresh 0 Zone
We understand the importance of convenience in your busy lifestyle. The Fresh 0 Zone drawer allows you to preserve meats and fish without the need for frequent defrosting. It maintains a lower temperature compared to other compartments, ensuring that your food stays fresh and delicious for longer.

Maximizing Freshness and Minimizing Bacteria with Hygiene Fresh
Keep your refrigerator clean and odor-free with Hygiene Fresh. This innovative feature deodorizes your fridge and removes up to 99.99% of bacteria*, including Staphylococcus aureus, Escherichia coli, Bacillus cereus, and Klebsiella pneumonia. Enjoy peace of mind knowing that your food is stored in a hygienic environment.

Experience Smart Fresh Air for Optimal Cooling
Our Smart Fresh Air feature learns your usage patterns to optimize cooling performance, even during peak usage times. It analyzes your habits over a 3-week period and adjusts cooling 2 hours before periods of high usage. With Smart Fresh Air, your food stays fresh, regardless of how often you open the door.

Energy Efficient & Durable with Smart Inverter Compressor™
Save more on your energy bills while enjoying peace of mind. The LG Smart Inverter Compressor™ takes energy efficiency to the next level, ensuring efficient operation and longevity. With a 10-year warranty on the Smart Inverter Compressor, you can trust in its durability and reliability.

The LG Top Mount Freezer with its 14.9 cu. ft. capacity is designed to fit seamlessly into your lifestyle. Its sleek dimensions of 700 x 1760 x 680 mm make it the perfect addition to any modern kitchen.

The LG Top Mount Freezer is now available for purchase in all partner dealers nationwide. For more details about LG home appliances and products, follow @LGPhilippines on Facebook, Instagram, Tiktok and Youtube.

Read More

ZTE Opens First Kiosk at SM Grand Central, Caloocan, Offers Major Discounts Until July 31, 2023

Social media celebrity and ZTE brand ambassador Eric Tai leads the ribbon cutting at the first ZTE kiosk at the SM Cyberzone, SM Grand Central

To bring the brand closer to the consumers, ZTE, a global leading provider of information and communication technology solutions, recently opened its first kiosk located at the 4th level of SM Grand Central, Caloocan City. This is only the first of a series of kiosks that ZTE will be opening this year, across the country. Social media celebrity and ZTE ambassador, Eric “Eruption” Tai, himself a big RedMagic loyalist, graced the opening and indulged the attendees with his signature dance moves.

The new ZTE kiosk showcases the latest line of ZTE mobile phones--from the ZTE Blade Series--ZTE’s global hero series which is available in three variants, namely the the ZTE Blade V41 Vita 5G, the ZTE Blade V40 Design, and the ZTE Blade V40S, and the most sought after gaming phone, the Red Magic from Nubia, ZTE’s subsidiary. And as an opening promo, consumers are getting a huge price slash for these phone models from July 15-31, 2023.

The ZTE Blade V41 Vita 5G provides high performance with its powerful Octa-core 2.4GHz processor but still offers low power consumption to help with long lasting battery life. The Blade V40 Design is the sleek, elegant, and stylish model that offers the full suite of key photography tools such as 50 MP camera, with the bokeh camera and the macro camera features, among others. Whether you’re shooting food, landscapes, stunning night photos, or beautiful portraits, you’ll always get crystal clear shots. Performance wise, the Blade V40 Design uses 4GB+3GB Dynamic RAM for a smoother operation experience. It supports memory fusion technology which can expand the RAM by up to 7GB using the built-in storage. Finally, the most affordable option is the Blade V40S, which is as powerful but with an affordable price tag.

Social media celebrity and ZTE ambassador Eric Eruption Tai graced the kiosk opening.

According to Gavin Lian, general manager, Terminals, ZTE Philippines, “this is just the first of 7 kiosks we will be opening this year. ZTE is slowly but surely diving in the competitive Philippine smartphone market, and commits to bring the most innovative and powerful affordable mobile devices.”

Consumers are in for a huge price slash treat until the end of July 2023

ZTE helps to connect the world with continuous innovation for a better future. The company provides innovative technologies and integrated solutions, its portfolio spans all series of wireless, wireline, devices and professional telecommunications services. Serving over a quarter of the global population, ZTE is dedicated to creating a digital and intelligent ecosystem, and enabling connectivity and trust everywhere. ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges. www.zte.com.cn/global

Stay up to date with the latest from ZTE Devices Philippines. Like and follow the official social media channels (@ztedevicesph) on Facebook, Instagram and Tiktok. You may also buy ZTE and RedMagic phones from authorized dealers and official flagship stores in Lazada, Shopee and Kimstore.com.

Read More

LG CEO Announces Bold Vision to Transform LG into "Smart Life Solutions Company"

Company Aims to Advance Business Portfolio by Transitioning to Platform-based Service Business Model, Accelerating B2B Business and Procuring New Growth Engines

Mr. William Cho, LG CEO

LG Electronics (LG) declared its vision to transform from its current position as a top global home appliance brand to a “smart life solutions company” that can connect and expand customers’ diverse experiences while driving for global annual revenues of KRW 100 trillion by 2030.

In a landmark speech today at the LG Sciencepark in Seoul, South Korea, CEO William Cho outlined the bold vision built on three growth engines: pursuing new platform based service businesses through advancement of business portfolio, accelerating business-to-business (B2B) and exploring new business areas such as electronics vehicle charging and digital health. The CEO identified electrification, servitization and digitalization as key inflection points LG will focus on to achieve rapid mid- to long-term growth.

“LG will continue to pursue its bold vision to transform and leap forward as a smart life solutions company that connects and expands customers’ various spaces and experiences, rather than resting on its current position as the best home appliance brand that provides quality products,” said CEO Cho. “We will establish a brand-new LG by reinventing the way we work and communicate toward this goal.”

The CEO also highlighted the company’s financial objectives. “We will achieve Triple 7, which encompasses an average growth rate and operating profit of 7 percent or more as well as enterprise value to EBITDA ratio of 7,” said the CEO. “With the goal of raising sales from KRW 65 trillion last year to KRW 100 trillion by 2030, we will establish ourselves as a company that is properly recognized by the market and customers.”

Cho said LG will focus on the transition to the platform based service business model, acceleration of B2B areas and procurement of new growth engines based on competitive edge as three pillars to focus on customer experience. By 2030, the proportion of these three pillars in sales and operating profit is expected to increase to more than 50 percent.

The company plans to invest more than KRW 50 trillion by 2030 for the qualitative growth of the business, including the advancing of the business portfolio led by the three new growth engines. This includes an R&D investment of more than KRW 25 trillion, facility investment of more than KRW 17 trillion and strategic investment of KRW 7 trillion.

The company is also accelerating the expansion of its B2B business, the CEO explained. LG’s rich understanding of customers as well as the know-how to communicate and empathize with customers that have been accumulated in the B2C business, which has seen continuous innovation over the past 65 years, will be fully expanded to commercial, mobility and virtual spaces.

Cho highlighted how LG is accelerating company-wide changes from corporate culture to brand communication at every customer contact point with the ultimate goal of becoming a brand that warms the hearts of customers and puts smiles on their faces while enabling customers to feel the value and philosophy of Life’s Good. The company is also driving ESG management activities to fulfill its responsibilities as a global corporate citizen.

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more information about LG products in the Philippines, visit the official website at lg.com/ph. You may also follow the official social media accounts @LGPhilippines on Facebook, Instagram, Youtube and Tiktok.

Read More