lifestyle and culture

May 28, 2025

LG Hosts 2025 HVAC Leaders’ Summit

LG showcases latest innovations, industry insights and strengthens global market
LG Electronics (LG) is hosting the LG HVAC Leaders’ Summit 2025, a series of conferences aimed at reinforcing its leadership in the heating, ventilation and air conditioning (HVAC) market. Building on the success of its inaugural event in Seoul last year, LG is expanding the summit’s reach this year, starting with Africa last May 14-16 and the Asia and India Summit last May 19-22, followed by sessions in major markets around the world, including the Middle East and Latin America.

The LG HVAC Leaders’ Summit is a key initiative in LG’s strategy to establish itself as a global HVAC thought leader. The summit also serves as a platform to deepen collaboration with LG’s global network of technical consultants, foster customer loyalty and strengthen regional partnerships through impactful engagement.
Taking place in Seoul and Busan, the Asia and India Summit is being attended by leading HVAC consultants from Vietnam, the Philippines, Australia, Thailand, Singapore, Indonesia and India. The agenda features technical seminars delivered by LG experts, along with deep dives into key topics such as carbon-neutral building policies, advanced variable refrigerant flow system technologies for sustainable building application, and specialized solutions for data centers. Participants have the opportunity to explore the latest industry trends and gain insight into LG’s next-generation HVAC innovations.

Complementing the seminars, the summit also includes best practice sessions highlighting successful implementations of LG’s HVAC solutions across Asia and India. Notable case studies include the implementation of Singapore’s Green Mark strategy and the installation of the energy saving Multi VTM i system in Southeast Asia. Additionally, attendees are visiting key reference sites, experiencing LG’s high-efficiency solutions in action across both commercial and residential settings. 

To enhance the overall experience, LG has curated a customer care program, designed to foster long-term loyalty and trust. The summit offers personalized networking opportunities, immersive cultural activities and branded engagement programs, enabling consultants to forge deeper connections with LG representatives and peers from across the region.
Following the Africa, Asia and India event, the LG HVAC Leaders’ Summit will turn its attention to other high-growth markets, hosting technicians from the Middle East in June, and Latin America in July. The summits will not only deepen engagement with local consultants but also serve as strategic platforms to introduce tailored HVAC solutions, strengthen regional partnerships and reinforce LG’s position as a global top-tier HVAC brand.

“The expanded LG HVAC Leaders’ Summit reflects our commitment to working closely together with key partners to drive growth in the global HVAC market and lay the foundations for sustainable success,” said James Lee, president of the LG ES Company. “Through continuous technological innovation and customer-focused approach, LG will keep delivering optimized HVAC solutions that ensure stable and efficient operations.”

Life's about more than having the latest technology; it's about the experiences technology creates that impact our lives. To learn more, visit www.lg.com/ph and like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.
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May 27, 2025

Tailored for Filipino Living: Ice On Demand with LG’s Auto Ice Maker

All-day Ice from LG’s Auto Ice Maker built into its latest refrigerators—perfect for beating the tropical heat
To make summer cooler, nothing beats a steady supply of ice for your daily cold brew, a refreshing fruit shake, or surprise guests dropping by for a drink. With PAGASA reporting a soaring heat index, staying cool isn’t just about enjoying a refreshing breeze but also keeping yourself properly hydrated and refreshed. When the heat calls for something more indulgent, ice quickly becomes essential.

That’s where LG’s Auto Ice Maker, found in all of LG’s latest refrigerators launched last March 2025, makes all the difference—delivering effortless convenience and a cool refresh whenever you need it. With its smart design and intuitive cooling technology, it takes the hassle out of ice-making, so you’re always ready to chill, entertain, and enjoy.
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Summer is here, and manually making ice using ice trays is inconvenient and time-consuming. Is there a way to make ice-making easier? #LifesGood #ASKLG

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Ice When You Need It—Automatically
The Auto Ice Maker keeps things simple, just add water, and it gets to work to make sure there’s always plenty to go around. Whether you're prepping an iced Caramel Latte from Chingu Café for that extra boost, or a sweet bowl of saba con yelo when you feel like cooling down after errands, this feature makes sure you’re never out of ice.
Smart Storage, Seamless Access
LG’s Auto Ice Maker is designed for easy access and space efficiency. It produces and stores ice in a dedicated compartment with a convenient pull-out tray, so you can easily scoop out ice without getting in the way of your frozen goods. So even when the craving hits, whether it’s a fruity hwachae on a hot day, or a refreshing tropical glass of Locally Dalandan, you can scoop and go, with no need to dig or rearrange.
Reliable Performance, Season After Season
The Express Freeze technology uses rapid cooling to make ice faster automatically. It helps ice form quickly by circulating cold air evenly inside the freezer, so your ice supply refills faster without any extra effort. This means you won’t have to wait long to get more ice—even when making your favorite refreshments like samalamig or a creamy, fizzy treat with Milkis Cream Soda.
With LG’s Auto Ice Maker, just open the freezer, scoop the ice, and enjoy a refreshing drink anytime. Imagine having that kind of cool convenience built right into your home—smart, seamless, and made for everyday living. From your go-to coolers to your favorite iced treats, chill satisfaction is always within reach—because Life’s Good when ice is always ready.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on Facebook, Instagram, and TikTok.
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May 22, 2025

Beyond Machines: The Human Touch Behind LG’s Laundry Business Success Stories

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, and Mr. Leo Estallo, President & CEO of One Rockford Enterprises with LG and One Rockford Teams
Running a successful laundry business goes beyond delivering clean clothes—it’s about building trust and delivering consistent, high-quality service. For Leo Estallo, President & CEO of One Rockford Enterprises and Vice President of the United Philippine Laundry Association (UPLA), every laundry shop they help establish is designed to meet both the practical demands of customers and the realities of day-to-day operations. Backed by LG Commercial Laundry Machines, known for their durability and efficiency, his team ensures entrepreneurs are equipped with reliable technology and long-term support. With over 22 years of engineering experience and more than 9 years managing 6 of his own Spin-Off Express Laundry branches in Parañaque, San Pedro, Biñan, Southwoods, Carmona, and Antipolo, Leo has become a key figure in raising laundry standards.

Leo Estallo, President & CEO of One Rockford Enterprises
Redefining Laundry: Creating Meaningful Customer Experiences Beyond Clean Clothes
Leo observes a broader trend in how laundromats are redefining customer experience. “We see laundromats evolve into lifestyle hubs. Some newer concepts are blending laundry with cafés, coworking spots, and even pet wash stations. It’s no longer just a chore stop, it’s a full experience. Customers stay longer, spend more, and actually enjoy being there.” While laundry may seem like a straightforward utility, he believes the best businesses are those that create meaningful customer interactions. “One of the best parts of owning a laundry business is the little community that forms over time. You start recognizing familiar faces, sharing stories while waiting on spin cycles, even offering life tips over fabric softener choices. It’s unexpectedly social, and we love being part of that.” This shows how Leo is confident that great service comes from blending personal connections with seamless operations.
Spin-Off Express Laundry, Carmona Branch
Technology also plays a critical role in shaping tomorrow’s laundry businesses. “Tech integration is also changing the game. App-based booking, payment systems, remote monitoring, and machine usage analytics are all becoming the norm. For future business owners, that means planning for smart operations from day one.” The laundry business is evolving, and the market’s future is something to watch closely. “Aside from the move to bigger-capacity machines, which is all about handling bulk loads, comforters, and even light commercial laundry, there’s a real push toward premium services,” he notes. “One standout is steam cleaning, especially for delicates like silk, wool, and even designer pieces. It’s a smart pivot for shop owners looking to attract a more discerning crowd. People want care, not just clean.”

Why Customer Satisfaction Starts with Reliable Technology
For Leo, customer satisfaction goes beyond product delivery—it involves anticipating needs and delivering consistent after-sales support. “We’ve been hearing a lot of great reviews from our customers about the LG machines we offer and honestly, it’s always a great feeling. They love how easy the machines are to use and how they just work—efficient, reliable, and always delivering top-notch results.
LG Styler
“What really stands out for them is the smart features and how energy-efficient the units are, which makes a big difference in their daily operations.” He further emphasizes the value of responsive service and long-term partnership. “And when it comes to after-sales support, they know they can count on us. Quick responses, dependable service—that kind of trust goes a long way, and it’s something we’re proud to keep building.”

Resilience in Action: Overcoming Challenges with Quality Technology
Leo recalls one of the most defining moments in his company’s journey: a super typhoon in 2020 that severely affected a client’s laundry shop. “It was back in 2020 when a super typhoon unleashed devastating floods, submerging one of our valued customer's laundry shops under nearly 5 meters of water,” he shares. “The aftermath left their machines heavily damaged, and the fear of permanent shutdown loomed.”

Rather than viewing the situation as a loss, Leo and his team approached it as an opportunity to demonstrate the strength of their customer support and the resilience of the LG Commercial Washers. “But through expert assessment and careful evaluation, we were able to recover, repair, and revive their flooded machines, bringing them back to optimal working condition with only minimal parts replacement,” he continues. “This not only saved our client from the high cost of purchasing new equipment but also reinforced one undeniable truth—that LG machines are built to endure. Quality that withstands even the toughest challenges.”
LG Commercial Washing Machines installed for business-ready performance
A strong foundation—built on quality technology, responsive service, and genuine customer care—can weather any storm. Leo ensures his business stays resilient and continues to deliver top-notch customer satisfaction by making LG Commercial Laundry a key part of his operations. “LG Commercial Washers are a solid choice. I’ve seen firsthand how they boost efficiency, save on utilities, and still deliver top-tier cleanliness.” His experience stands as proof that with the right partner like LG, laundry businesses can stay resilient, efficient, and built for long-term success. “For anyone starting a laundry business or looking to upgrade, it’s the kind of investment that pays off long-term.”

Life’s Good in the Laundry Business: Empowering Success through Trust
For those exploring opportunities in the laundry industry, Estallo offers sound advice drawn from years of experience in the field. “Don’t just sell clean clothes, build trust,” he says. “Machines, detergents, and services are a given, but what really keeps customers coming back is consistency, reliability, and that personal touch.” He believes that every successful venture begins with a well-thought-out plan. “Start with a clear plan, invest in quality equipment and training, but more importantly, know your market, listen to your customers, and treat their laundry like it’s your own.” The laundry business isn’t just about washers and dryers—it’s about being part of someone’s daily routine and making it a little easier. “That’s where the magic—and the growth—happens.”
Spin-Off Express Laundry supports the next generation of laundromat owners
Life’s Good reflects the deeper meaning that Leo finds in his everyday work. Life’s Good when there’s purpose behind the grind, when resilience carries you through challenges, and when the value you create isn’t just for today, but for the long run.

“For me, it’s not just about profits or milestones,” he shares. “It’s about waking up every day knowing I get to build something meaningful—with people I trust, for clients I believe in.” It’s a perspective shaped by experience: the quiet wins of seeing a team member thrive, hearing a simple ‘thank you’ from a client, or watching a new idea finally take off. While the journey isn’t always smooth, Leo finds fuel even in the tough moments. “Life’s Good’ means doing work that excites me, creating value, and still having time to enjoy slow mornings with my coffee and family.” It’s a mindset that guides One Rockford Enterprises “When you genuinely care about people’s journey, growth becomes a natural outcome—and so does lasting trust.”

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.
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May 20, 2025

GCash, Cebuana Lhuillier Bank enable access to savings for more Filipinos

 The eC-Savings on GSave allows users to save directly from their GCash wallet

Only 1 out of 3 Filipinos can save, with half of them opting to save their money at home, according to the Bangko Sentral ng Pilipinas. However, this traditional way of saving exposes their hard-earned money to risks of fire and theft, with BSP even noting its potential impact on currency circulation.

“Trusted financial institutions provide fundamental security for funds. On top of this, they also offer an opportunity for Filipinos to get the most out of their hard work: the availability of high-yield savings accounts that offer competitive interest rates,” said Winsley Royce Bangit, Group Head of New Businesses, GCash.

In a move to democratize access to high-yield savings accounts among Filipinos, GCash, through GSave, has partnered with microfinancial services provider Cebuana Lhuillier Bank to offer a savings account designed to provide higher interest rates, accessible through an e-wallet they already trust for everyday transactions.

“GCash and Cebuana are driven by the same mission of making financial services accessible to Filipinos nationwide, especially the underserved communities,” said Bangit. “Through this collaboration, we hope to empower Filipinos to cultivate their financial well-being by transforming saving from being a burden to being an actionable step.”

With over 3,500 branches nationwide, Cebuana is bringing its expertise in financial inclusion to the cashless ecosystem, enabled by finance super app GCash, with millions registered users in the country.

Under the partnership, GCash users can now open an eC-Savings by Cebuana Lhuillier Bank account through GSave, a savings marketplace where users can grow and secure their funds within the GCash app. Account holders of eC-Savings by Cebuana Lhuillier Bank on GSave will get 3.5% p.a. interest, regardless of their deposit amount, enabling them to earn higher interest income compared with traditional savings accounts.

Perks for Savvy Savers: Cashback and Insurance

To help jumpstart their savings journey, users who open eC-Savings by Cebuana on GCash will get PHP 100 cashback on their initial deposit. Moreover, eC-Savings account holders will get up to PHP 33,000 in free accident coverage.

“While most hardworking Filipinos understand the value of having insurance, cost still prevents them from prioritizing it,” noted Bangit. “We introduced this benefit so they no longer have to face a trade-off between building their savings and having peace of mind during their daily hustle.”

Savings Made More Accessible

A key deterrent for Filipinos to save money in traditional banks is the perceived complexity of opening a bank account, typically requiring in-person visits and submission of supporting documents. The availability of Cebuana Lhuillier Bank on GSave eliminates this hurdle, as GCash users can open an account on GSave on the app, without having to submit additional IDs.

The BSP study also noted that among the mass market, the amount of savings they have tends to be small and often earmarked for immediate expenses, with most preferring to keep funds readily accessible at home. Given this need for accessible savings, GSave enables users to deposit as low as PHP 1 directly from their GCash wallet. Users no longer have to worry about their accounts being closed, as the eC-Savings account does not have a minimum maintaining balance.

“Filipinos’ hardworking spirit deserves to be matched by financial services that work just as hard as they do, actively supporting their financial goals. By building upon the trust of millions of Filipinos in GCash and Cebuana, we hope to empower their aspirations for a secure future by making saving truly accessible and rewarding for all,” concluded Bangit.

To open an eC-Savings by Cebuana account on GSave, you must be a Filipino Citizen, at least 18 years old, and a fully verified GCash user. Ready to grow your money? You may access GSave through the GCash dashboard or find it under “Grow.” No GCash yet? Download the GCash App on the Apple App Store, Google Play Store, or Huawei App Gallery. Kaya mo, i-GCash mo!

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New Smurfs Trailer Features Rihanna's New Single "Friend of Mine"

Paramount Animation has just unveiled the first official trailer for SMURFS, a bold and fresh reimagining of the beloved blue icons. Bursting with heart, humor, and high-stakes adventure, the animated feature is led by global superstar Rihanna, who not only voices Smurfette but also performs a brand-new original track, “Friend of Mine.”

Watch the trailer here:

Directed by Chris Miller (Shrek the Third, Puss in Boots), SMURFS takes the cherished franchise in an exciting new direction, featuring an epic storyline and an all-star ensemble cast including Rihanna, James Corden, Nick Offerman, JP Karliak, Daniel Levy, Amy Sedaris, Natasha Lyonne, Sandra Oh, Octavia Spencer, Nick Kroll, Hannah Waddingham, Alex Winter, Maya Erskine, Billie Lourd, Xolo Maridueña, Marshmello, with Kurt Russell and John Goodman.

When the wise and caring Papa Smurf (John Goodman) is mysteriously captured by two wicked sorcerers—Razamel and the infamous Gargamel—the Smurfs are thrown into turmoil. It’s up to Smurfette (Rihanna), the lone girl in the village with a mysterious past, to rally her friends and embark on a daring mission into the human world. As they face magical traps, unlikely allies, and the overwhelming challenges of an unfamiliar universe, the Smurfs must discover the truth behind their destiny—and what it truly means to be a hero. Full of humor, heart, and a whole lot of blue, SMURFS is a larger-than-life journey that will captivate audiences of all ages.

SMURFS is presented by Paramount Animation in association with Domain Entertainment and is a Ty Ty and Jay Brown production. The film is directed by Chris Miller and written by Pam Brady, based on the characters and works of Peyo. It is produced by Jay Brown, Ty Ty Smith, Robyn Rihanna Fenty, and Ryan Harris, p.g.a., with Pete Chiappetta, Anthony Tittanegro, and Andrew Lary serving as executive producers.

With its dazzling animation, powerful themes, and a standout performance by Rihanna, SMURFS is poised to be the family movie event of the summer.

SMURFS opens exclusively in theaters nationwide on July 16.

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May 19, 2025

LG Streaming Week returns with exciting deals and endless content to enjoy at home

Over 70 Partners Across 42 Countries Offer Free and Discounted Subscriptions for the Ultimate Home Entertainment Experience Powered by webOS
Following the success of last year’s LG Streaming Week, LG Electronics (LG) is bringing the campaign back with even more to offer. Running from May 19 to June 30, LG Smart TV owners in 42 countries across Europe, the Middle East, Africa and Asia can access a wide range of free and discounted streaming content through partnerships with major content providers.

Eligible devices include LG TVs above UHD released after 2019 (running webOS 4.5 and above), the LG StanbyME or StanbyME Go, as well as UHD and WQHD Smart Monitors. Users can enjoy exclusive deals on the LG Streaming Week app, accessible from the Home Screen, Content Store or Apps.

With the LG webOS Smart TV platform continuing to expand its global user base while offering more enriching content experiences, this year’s campaign returns with a stronger focus on local content and more varied libraries, catering to diverse preferences and interests with the help of over 70 trusted content partners.

For LG Streaming Week 2025, LG Smart TV owners can dive into a new world of entertainment enriched by diverse content from leading streaming companies. From popular series and refined classical music performances to classic films and live sports, there’s plenty to explore from the comfort of home for everyone.
Renowned for premium, award-winning drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, Apple TV+ is offering three months of unlimited access to Apple Originals and more for just ₱99 per month for 3 months. This includes the cultural phenomenon Severance, hit sci-fi favorites like Silo, acclaimed comedies like The Studio, compelling dramas like The Morning Show and Your Friends & Neighbors, and global hit films including The Gorge, The Instigators, Wolfs, The Family Plan and more. Apple TV+ also offers award-winning series for kids and families including Jane and Stillwater, and beloved Peanuts originals.

For classical music lovers and opera enthusiasts, LG Streaming Week is offering three months free access to Deutsche Grammophone’s Stage+, a video and audio streaming service boasting a curated selection of premium concerts, operas and documentaries from around the world. This offer will be available to LG TV owners worldwide.

Mubi, the global streaming service, distributor and production company, is offering LG TV owners complimentary three-month access to the world’s finest films. Mubi creates, curates, acquires and champions visionary films, bringing them to audiences all over the world. Catch the award-winning The Substance, starring Demi Moore, an exclusive Mubi release which became one of the most talked-about, thought-provoking and explosive films of the decade.

Baby Shark World for Kids, developed by The Pinkfong Company, is offering its extensive collection of songs and stories to LG Smart TV owners worldwide for free for one month. The app provides a safe and fun experience where young learners can sing, play and learn along with their favorite characters through engaging educational content.

As part of its ongoing efforts to deliver diverse content, LG is bringing multiple local promotions for audiences of each region, thoughtfully tailored to their language, tastes, and interests.

Fans of Asian entertainment can enjoy special offers from top streaming platforms featuring popular shows and movies from across the region. Viu is offering one month of free Viu Premium, allowing you to enjoy the latest K-dramas and Asian series like Pump Up the Healthy Love and The Haunted Palace with zero ads and early access. iQIYI is giving 30% off a one-year premium plan—available to all subscribers from May 19 to June 30, 2025—featuring top Asian titles like Love in Pavilion and The Best Thing. Meanwhile, Sun NXT offers two months free when you subscribe to its annual premium pack, delivering the best of South Indian entertainment in Tamil, Telugu, Malayalam, and Kannada.

For Filipino viewers, iWantTFC offers a one-month free trial of iWantTFC Monthly Premium. Enjoy ad-free access to Filipino series, movies, news, and reality shows—including the exciting PBB Celebrity Collab All In and the action-packed Incognito and FPJ’s Batang Quiapo.

What’s more, Stingray is offering a free month of its engaging karaoke content, providing music enthusiasts with interactive singing experience across a variety of genres.

To ensure more users can enjoy the benefits of LG Streaming Week, LG is offering special promotions on its industry-leading TVs throughout the campaign period. This move will let more customers explore the company’s intuitive, feature-rich webOS which delivers seamless, personalized viewing experiences. Since its launch, the ever-evolving webOS platform has become a cornerstone of LG’s innovation, supported by over 4,000 partners in 180 countries and millions of active users.

For more information on certain LG Streaming Week offers, visit the dedicated page at www.lg.com/ph/lg-streaming-week-2025/. For more details on product promotions, like and follow LG Philippines’ social media accounts (@lgphilippines) on Facebook, Instagram and TikTok.
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May 18, 2025

Movie Review: Mission: Impossible – The Final Reckoning

Tom Cruise returns in what may be the most exhilarating—and perhaps most emotional—entry in the Mission: Impossible saga with The Final Reckoning. Clocking in at a bold three hours, this epic finale isn’t just a send-off; it’s a cinematic event that fuses adrenaline-pumping action with a chillingly relevant story, all wrapped up in the franchise’s signature high-octane style.

At the heart of the movie is a hauntingly timely premise: Ethan Hunt’s ultimate mission pits him against a powerful artificial intelligence known only as The Entity. In an era increasingly shaped by AI, the stakes feel uncomfortably real. The fear isn’t just in the explosions or the car chases—it’s in the idea that a faceless, emotionless intelligence could one day outmaneuver humanity itself. This adds a layer of urgency and modern dread to the usual spy-thriller fare.

Despite its extended runtime, The Final Reckoning wastes no time. Each minute is packed with thrilling sequences that are both visually stunning and narratively gripping. From breathtaking underwater operations to jaw-dropping aerial stunts, the film demands your full attention—blink, and you might miss something monumental. Tom Cruise, once again performing many of his own stunts, defies gravity and logic in scenes that are almost too intense to believe.

One of the film’s most rewarding elements is how it weaves in flashbacks and references from earlier Mission: Impossible films. These callbacks don’t feel forced or gimmicky—they enrich the story, offering closure and connecting Ethan’s journey in a way that’s both nostalgic and satisfying. Longtime fans will appreciate how it ties the narrative threads together into one cohesive, final mission.

But what truly sets The Final Reckoning apart is its emotional weight. Amid the chaos and spectacle, the film makes room for quiet, human moments. Ethan is more than just a super-agent—he’s a man torn by duty, loyalty, and the cost of sacrifice. These scenes of vulnerability balance the relentless pace and give the film a heart that elevates it above typical action blockbusters.

Mission: Impossible – The Final Reckoning isn’t just a movie—it’s a ride, a reflection, and a fitting finale to one of the most iconic action franchises in cinema. Whether you're in it for the stunts, the suspense, or the emotional depth, this final chapter delivers on every level. Don’t miss it.

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