LG Commercial Laundry System and LA Tenorio Partnership Bring Championship Energy to Laundry Business

LA Tenorio Invites Aspiring Laundry Business Owners to Reach Their Goals with LG Commercial Washers’ Advanced Innovation and Korean Technology

LG Electronics Philippines has teamed up with PBA icon LA Tenorio to power his laundry business with LG Commercial Laundry System. Tenorio hopes that through the partnership, those at a similar stage in life can see starting a laundry business as a worthwhile investment for the future, too.

LA’s hustle doesn’t stop when the game ends. As someone who thinks steps ahead and focuses on consistent growth, he’s taken on new roles, like mentoring as the coach for Gilas Youth and investing in a new business. For LA, starting his own laundry business was a practical choice. It’s a steady service that meets everyday needs and offers long-term potential. Choosing LG Commercial Laundry System was a decision built on performance, innovation, and reliability, values that have defined his journey as an athlete and now fuel his drive as a budding entrepreneur.

“As an athlete, I learned to value great performance and consistency, so when it came to business, naturally I knew I needed a partner that is proven to consistently deliver top performance and that’s exactly what LG is," said LA, talking about LG’s excellent technology. “LG is a trusted brand worldwide. You get top-notch quality while saving on energy, time, and effort. LG Commercial Washers are built to last, and that kind of reliability is important when you're starting a business.”

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LG Commercial Washing Machines aren’t just your everyday washers, they’re the ultimate game-changers for any laundry business! Thanks to inverter technology, they help shop owners save big on energy and water, offer durable high-performance builds for heavy usage, and provide easy-access servicing to keep businesses running smoothly.

Launching his own laundry business isn’t just a personal milestone, it’s a way to inspire others to think ahead. Whether it’s planning for retirement or exploring new income opportunities, he encourages aspiring entrepreneurs to make smart choices and partner with trusted brands like LG. “If you're thinking of starting your own business, especially in the laundry industry, LG is the way to go,” LA shared. “You can count on LG for top-tier performance and exceptional efficiency. The LG Commercial Laundry System gives you high-quality machines and expert business support to help you succeed. It cleans like a champ and delivers consistent results every time. It’s a smart choice that sets you up for long-term success.”

This dynamic team-up between LG Electronics Philippines and LA Tenorio shows that real success goes beyond the court. Mr. Nakhyun Seong, LG Philippines Managing Director, expressed his excitement, “We are thrilled to partner with a true icon in Philippine basketball, LA Tenorio. His dedication and leadership both on and off the court embody the spirit of excellence that drives LG. Together, we look forward to supporting LA’s journey as a pioneering entrepreneur, bringing innovation and reliability to every step of the way.”

Mr. Jun Lee, LG Philippines Product Director for Home Solutions, added, “We’re proud to support LA’s venture with high-performance solutions built for long-term success. From basketball legend to laundry game-changer and recent FIBA U16 Asia Cup SEABA Qualifiers 2025 champion as coach of Batang Gilas, LA brings the same passion, discipline, and winning mindset that made him a champion on the court. With LG’s trusted Korean technology and his drive, his laundry business is set to reach new heights. This partnership truly reflects our mission to show that Life’s Good, through dedication and innovation.”

L-R: Mr. Jun Lee, LG Philippines Product Director for Commercial Washing Machines, LA Tenorio, and Mr. Nakhyun Seong, LG Philippines Managing Director

Start your own success story with LG Commercial Laundry System today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on www.facebook.com/LGCommercialLaundryPH or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

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Beyond Machines: The Human Touch Behind LG’s Laundry Business Success Stories

Mr. Jun Lee, LG Philippines Product Director for Home Appliances, and Mr. Leo Estallo, President & CEO of One Rockford Enterprises with LG and One Rockford Teams

Running a successful laundry business goes beyond delivering clean clothes—it’s about building trust and delivering consistent, high-quality service. For Leo Estallo, President & CEO of One Rockford Enterprises and Vice President of the United Philippine Laundry Association (UPLA), every laundry shop they help establish is designed to meet both the practical demands of customers and the realities of day-to-day operations. Backed by LG Commercial Laundry Machines, known for their durability and efficiency, his team ensures entrepreneurs are equipped with reliable technology and long-term support. With over 22 years of engineering experience and more than 9 years managing 6 of his own Spin-Off Express Laundry branches in Parañaque, San Pedro, Biñan, Southwoods, Carmona, and Antipolo, Leo has become a key figure in raising laundry standards.

Leo Estallo, President & CEO of One Rockford Enterprises

Redefining Laundry: Creating Meaningful Customer Experiences Beyond Clean Clothes
Leo observes a broader trend in how laundromats are redefining customer experience. “We see laundromats evolve into lifestyle hubs. Some newer concepts are blending laundry with cafés, coworking spots, and even pet wash stations. It’s no longer just a chore stop, it’s a full experience. Customers stay longer, spend more, and actually enjoy being there.” While laundry may seem like a straightforward utility, he believes the best businesses are those that create meaningful customer interactions. “One of the best parts of owning a laundry business is the little community that forms over time. You start recognizing familiar faces, sharing stories while waiting on spin cycles, even offering life tips over fabric softener choices. It’s unexpectedly social, and we love being part of that.” This shows how Leo is confident that great service comes from blending personal connections with seamless operations.

Spin-Off Express Laundry, Carmona Branch

Technology also plays a critical role in shaping tomorrow’s laundry businesses. “Tech integration is also changing the game. App-based booking, payment systems, remote monitoring, and machine usage analytics are all becoming the norm. For future business owners, that means planning for smart operations from day one.” The laundry business is evolving, and the market’s future is something to watch closely. “Aside from the move to bigger-capacity machines, which is all about handling bulk loads, comforters, and even light commercial laundry, there’s a real push toward premium services,” he notes. “One standout is steam cleaning, especially for delicates like silk, wool, and even designer pieces. It’s a smart pivot for shop owners looking to attract a more discerning crowd. People want care, not just clean.”

Why Customer Satisfaction Starts with Reliable Technology
For Leo, customer satisfaction goes beyond product delivery—it involves anticipating needs and delivering consistent after-sales support. “We’ve been hearing a lot of great reviews from our customers about the LG machines we offer and honestly, it’s always a great feeling. They love how easy the machines are to use and how they just work—efficient, reliable, and always delivering top-notch results.

LG Styler

“What really stands out for them is the smart features and how energy-efficient the units are, which makes a big difference in their daily operations.” He further emphasizes the value of responsive service and long-term partnership. “And when it comes to after-sales support, they know they can count on us. Quick responses, dependable service—that kind of trust goes a long way, and it’s something we’re proud to keep building.”

Resilience in Action: Overcoming Challenges with Quality Technology
Leo recalls one of the most defining moments in his company’s journey: a super typhoon in 2020 that severely affected a client’s laundry shop. “It was back in 2020 when a super typhoon unleashed devastating floods, submerging one of our valued customer's laundry shops under nearly 5 meters of water,” he shares. “The aftermath left their machines heavily damaged, and the fear of permanent shutdown loomed.”

Rather than viewing the situation as a loss, Leo and his team approached it as an opportunity to demonstrate the strength of their customer support and the resilience of the LG Commercial Washers. “But through expert assessment and careful evaluation, we were able to recover, repair, and revive their flooded machines, bringing them back to optimal working condition with only minimal parts replacement,” he continues. “This not only saved our client from the high cost of purchasing new equipment but also reinforced one undeniable truth—that LG machines are built to endure. Quality that withstands even the toughest challenges.”

LG Commercial Washing Machines installed for business-ready performance

A strong foundation—built on quality technology, responsive service, and genuine customer care—can weather any storm. Leo ensures his business stays resilient and continues to deliver top-notch customer satisfaction by making LG Commercial Laundry a key part of his operations. “LG Commercial Washers are a solid choice. I’ve seen firsthand how they boost efficiency, save on utilities, and still deliver top-tier cleanliness.” His experience stands as proof that with the right partner like LG, laundry businesses can stay resilient, efficient, and built for long-term success. “For anyone starting a laundry business or looking to upgrade, it’s the kind of investment that pays off long-term.”

Life’s Good in the Laundry Business: Empowering Success through Trust
For those exploring opportunities in the laundry industry, Estallo offers sound advice drawn from years of experience in the field. “Don’t just sell clean clothes, build trust,” he says. “Machines, detergents, and services are a given, but what really keeps customers coming back is consistency, reliability, and that personal touch.” He believes that every successful venture begins with a well-thought-out plan. “Start with a clear plan, invest in quality equipment and training, but more importantly, know your market, listen to your customers, and treat their laundry like it’s your own.” The laundry business isn’t just about washers and dryers—it’s about being part of someone’s daily routine and making it a little easier. “That’s where the magic—and the growth—happens.”

Spin-Off Express Laundry supports the next generation of laundromat owners

Life’s Good reflects the deeper meaning that Leo finds in his everyday work. Life’s Good when there’s purpose behind the grind, when resilience carries you through challenges, and when the value you create isn’t just for today, but for the long run.

“For me, it’s not just about profits or milestones,” he shares. “It’s about waking up every day knowing I get to build something meaningful—with people I trust, for clients I believe in.” It’s a perspective shaped by experience: the quiet wins of seeing a team member thrive, hearing a simple ‘thank you’ from a client, or watching a new idea finally take off. While the journey isn’t always smooth, Leo finds fuel even in the tough moments. “Life’s Good’ means doing work that excites me, creating value, and still having time to enjoy slow mornings with my coffee and family.” It’s a mindset that guides One Rockford Enterprises “When you genuinely care about people’s journey, growth becomes a natural outcome—and so does lasting trust.”

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

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Ready to Launch Your Own Laundry Business? With LG Commercial Washers, You'll Have the Power to Start Strong

With the growing demand for quick and convenient services, laundromats have become a popular choice for busy individuals in both urban and rural areas. Limited space in homes, along with the increasing need for accessible laundry solutions, has led more people to rely on self-service laundromats for efficient laundry options that fit their fast-paced lifestyles. To meet this demand, entrepreneurs like Joy Gadrinab of Skilcraft Sales Corporation turn to LG Commercial Washers, known for their durability, efficiency, and smart technology, helping laundromat owners stay ahead.

Joy Gadrinab, Founder of Skilcraft Sales Corp.

As one of the pioneers in self-service laundromats in Mindanao, Joy shares how LG Commercial Washers have played a crucial role in her business’s growth. From overcoming initial challenges to expanding her operations, she credits LG for its reliability and performance in supporting her long-term success. As the founder of Skilcraft Sales Corporation, Joy leveraged her background as a Chemical Engineer and her experience in industrial maintenance to diversify into selling LG Commercial Laundry Machines. Her technical expertise and entrepreneurial spirit have been key in driving the success of her laundromat business.

Every business journey begins with a challenge. And for Joy, launching Splash Coinwash Laundry under Skilcraft Sales Corp. was no exception. What started as a simple observation turned into a thriving business opportunity just by filling a gap in the market. “We started Splash Coinwash Laundry because there were no laundromats in our area, especially the self-service kind of laundromats, only traditional laundromats,” she shared. Recognizing the potential, she and her team took a leap of faith. “We saw an opportunity and became the first to introduce LG Commercial Laundry Machines in our area. It was even coin-operated at the time.”

Laundry Lounge, Iligan City

“Our main setback was our startup capital,” Joy admitted. But instead of letting it hold them back, they took a smart, strategic approach. “We overcame this setback by starting with 2 sets of machines and slowly reinvesting our income to add more sets of machines until we managed to open more branches.” Through patience, perseverance, and a clear vision, what started as a small operation steadily grew into a thriving business. Today, all Splash Coinwash branches have been renamed to Laundry Lounge, with 6 fully operational lounges in Cagayan de Oro City, Opol, El Salvador City, Iligan City, Talisay City, and Cebu City. A 7th branch is nearly finished in Tres de Abril, Cebu, while expansion continues with upcoming lounges in Surigao City, Pagadian City, and Lapu-Lapu City.

Joy believes that starting a laundry business offers great potential for growth and income. “We chose to open a laundry business, because we felt that it was very profitable and very easy to manage. We have always wanted to start the laundry business, and up until now we are still enjoying the business and our benefits. We are also lucky to become LG Commercial Laundry dealers,” she shared.

Why LG Commercial Washers?
From the beginning, Joy and her team knew they needed reliable, high-quality machines to ensure long-term success. “We have always thought of LG as the best value brand at the time, and we have always seen LG as the superior brand when it comes to quality.”

LG Giant Max

Their confidence in LG has only grown stronger over the years. “The durability of LG has stood the test of time in our laundromats for over a decade. In fact, the original machines we had when we started our laundromats are still in good condition until now.”

LG Giant C Washer

Beyond durability, LG machines have helped maintain high laundry standards while also streamlining operations. “Not only is the quality of the machines themselves good, but the quality of the laundry is very high. Our customers have been with us for years, and we are very happy that these customers are also enjoying the benefits of our newer machines: The LG Onyx C Max Models,” Joy shared. “These new machines are also easier for us to monitor, due to the new smart solution features these machines bring.”

Advice for Aspiring Laundry Business Owners
For those looking to start their own laundromat business, Joy emphasizes the importance of investing in the right machines. “The best advice we can give to any aspiring laundry shop owner is that the machines are your business partner.”

Laundry Business Seminar at Laundry Lounge Carmen, Cagayan de Oro City

“They do your service, and they satisfy the needs of your customers; and finally, the machines are the foundation of your business; so you have to treat these machines well,” Joy emphasized. She believes choosing a proven, high-quality brand makes all the difference—one that can support long-term success. “So you have to choose the brand that has stood the test of time. This is why we trust LG.”

Building a Future with LG
With multiple branches and years of experience, Laundry Lounge continues to thrive, proving that the right equipment plays a key role in long-term success. Joy remains confident in the brand that has supported their journey from the start. “So you have to choose the brand that has stood the test of time. This is why we trust LG.”

Laundry Lounge, Carmen, Cagayan de Oro City

LG's durability, innovation, and commitment to quality have been integral to the success and growth of Laundry Lounge—proving that the right equipment can truly make a difference, because Life’s Good when your business thrives with a brand you trust.

As more people seek convenient laundry services, entrepreneurs across the country are turning to LG to build future-ready laundromats. With reliable performance and innovative features, LG provides a solid foundation for businesses to grow.

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

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Building a Healthier Future Together: LG PH Donates to West Visayas State University Medical Center

L-R: Mr. Paul Rizzel Ledesma - Master of Ceremonies, Mr. Julio H. Lacao Jr.- Head of Linen Section, West Visayas State University Medical Center, Dr. Dave Endel R. Gelito III - Medical Chief II, West Visayas State University Medical Center, Dr. Celina C. Gelada - Vice President for Medical and Allied Services, West Visayas State University Medical Center, Mr. Philip Lee - Big Wash Director, Mark Vincent Fabresis - Owner, ML Laundry Equipment and Supply, Ms. Marylouie Gatuz - Product Marketing Manager for Commercial Laundry, LG Electronics Philippines, Dr. Marcos D. Bito-on - Asst. Hospital Director for Hospital Operations, West Visayas State University Medical Center, Ms. Belen Gabo-Carreon - Asst. Hospital Director for Administration, West Visayas State University Medical Center, Mr. Julius Juanito - Supervising Administration Officer - Supply Department, West Visayas State University Medical Center

LG Philippines affirms its commitment to build a better community with its recent CSR initiative in Iloilo. The activity was spearheaded by LG, together with Mark Vincent Fabresis from ML Laundry Equipment and Supply and BigWash. 2 sets of Giant C Max and 2 sets of Titan C Max washers and dryers were donated to West Visayas State University Medical Center (WVSU-MC) in Region VI, modernizing their laundry facilities. The turnover event, held on July 20, 2023, was attended by representatives from WVSU-MC, LG, and BigWash, highlighting the collective effort to enhance healthcare services in the region.

LG commercial washing machines can be a game-changer for hospitals, offering numerous benefits that streamline their laundry operations and improve overall efficiency. With their advanced technology and large capacity, these machines can handle the high volume of laundry generated, including bed linens, towels, and staff uniforms.

Ms. Marylouie Gatuz, Dr. Gelada, Philip Lee, Dr. Gelito, Mr. Gudfrey Manansala, Mr. Fabresis

Powering both the Giant C Max and the Titan C Max machines is LG’s Inverter Direct Drive. Unlike the traditional belt and pulley, the LG Commercial Laundry drum is directly attached to the motor providing superior durability and reliability. Less parts equal less repairs.Even with its size and large capacity, the noise of both models are also greatly reduced. Multiple dampers absorb vibration and reduce noise creating a quieter washing environment.

Blessing of the Hospital laundry area

The washing machine donations provided tremendous help for the medical center, which serves as a laboratory for the College of Medicine, Nursing, and Dentistry. Dr. Gelito of West Visayas State University Medical Center shares, “I was elated (of the donations). Laundry services is a backline service of the hospital. Yet it is an important service because we’re able to provide clean linens and sheets. With these donations, it will lighten the load of our personnel.” Mr. Fabresis mentions that we he heard about LG and BigWash’s project in one of the hospitals in Manila, he also hoped that he can do something for the Ilonggos at the WVSU.

Going into detail, Ms. Marylouie Gatuz, Product Marketing Manager for Commercial Laundry, discusses “Both machines help keep the hospital linens fresh, crisp, and germ-free. The Giant C-Max is equipped with a two-step hygiene care laundry system. The first step ensures that our machines are sanitized before, during, and after each load, while the second step is meant to sanitize your fabrics, killing 99.99% of germs and viruses. With this technology, the day-to-day laundry operations of West Visayas State University Medical Center has been a breeze.” Ms. Janille Umali, B2B Assistant Marketing Communications Manager of LG, speaking about the donations, stated “It is important that we go back to one of LG's core values, which is human-centered innovation. We chose to focus on health and hygiene because we believe that these are the two things that help the healthcare industry thrive.”

For more information regarding LG’s commercial washing machines, visit https://www.lg.com/ph/commercial-laundry. Find out more why business owners and entrepreneurs put their trust in LG Commercial Laundry by visiting www.lg.com/ph. Want to open your own business? Send a message to LG Commercial Laundry PH on Facebook or fill up the form at https://b2bmkt.lge.com/LP=7678 to get started.

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LG Unveils the Power of Smart App with the Launch of LG Laundry Lounge

L-R: Mr. Dominic Mag-isa, LG PH Product Manager for Commercial Laundry; Ms. Marylouie Gatuz, Product Marketing Manager for Commercial Laundry; Mr. Jun Lee, LG PH Product Director for Commercial Laundry; Ms. Myrtle Sarrosa, LG Ambassador; Mr. Arles A. Uy, Jr., CEO and President of Express Clean Consultancy/AAU Corporation; Mr. Philip David Lee, BigWash Director; Ms. Mylene Manzano, President, BigWash

One of the least talked about parts of traveling is the issue of laundry. Sure, you can post your OOTDs, but eventually you’ll run out of clean clothing. In these cases, it’s important to quickly and efficiently find a trustworthy laundry shop to take care of your washing needs. However, this can be hard if you’re in an unfamiliar area as a tourist.

Seeing the need to locate laundry shops in an instant, LG recently launched the Laundry Launch App together with the opening of its second Laundry Lounge branch in the country. Located in La Paz, Iloilo, the new Laundry Lounge seamlessly integrates the app into its operations, offering quick location services, machine reservations, and cashless payments courtesy of Gcash.

Popular content creator and LG brand ambassador Myrtle Sarrosa, who hails from Iloilo, showed how fast and efficient the LG Laundry Lounge app is. She demonstrated how with the app, it’s easy to find laundry shops nearby, check if machines are available, monitor and time wash cycles, and pay remotely via Gcash. The app can be downloaded via Google Play and App Store and services more than 600 Laundry Lounge shops nationwide.

Myrtle Sarrosa, LG Ambassador

Mr. Jun Lee, LG PH Product Director for Commercial Laundry, was present during the launch. “The LG Laundry Lounge App is a gamechanger for both consumers and business owners because it streamlines and simplifies the whole laundry experience.” The Laundry Lounge in Iloilo serves as the model for things to come.

Mr. Jun Lee, LG PH Product Director for Commercial Laundry

Mr. Arles A. Uy Jr, CEO and President of Express Clean Consultancy/AAU Corporation, the proprietor of the new Laundry Lounge, shared “Laundry shops are fast becoming one of the most popular start-up businesses. If you’re going to invest, it’s crucial that you have a partner you can trust… The technology is world-class, aftersales is topnotch, and the user experience is seamless.” The Laundry Lounge in Iloilo boasts 3 sets of Onyx Titan C Max and 6 sets of Onyx Giant C Max Commercial Washers and dryers that he is extremely confident in investment and performance. The Laundry Lounge app is also a big help o​n the business, that helps him monitor the shop’s operations, navigate through the machines’ conditions and check on his revenues.

Mr. Arles A. Uy, Jy. CEO and President of Express Clean Consultancy/AAU Corporation

Find out more why business owners and entrepreneurs put their trust in LG Commercial Laundry by visiting www.lg.com/ph. Want to open your own business? Send a message to LG Commercial Laundry PH on Facebook or fill up the form at https://b2bmkt.lge.com/LP=7678 to get started.

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Maxi Clean Laundromat Underscores Importance of Product Trust in Starting a Business

With any business, the foundation of trust is important. You have to believe your employees, your partners, and of course, the products or services you’re providing. It’s crucial that you can stand behind the product wholeheartedly because if trust erodes, it will be almost impossible to repair.

This foundation of trust is how sisters Claire and Minette started the successful Maxi Clean Laundromat chain in the province of Bulacan. Before everything else, they looked for a business partner that they already know and can rely on. Minette gives her own experience with LG washing machines as an example. “We chose LG because we have an LG washing machine at home that we’ve been using for ten years already. When we started the business, we went for machines that we know are reliable.”

Claire and Minette Cruz, owners of Maxi Clean Laundromat

[Watch the full video at https://fb.watch/gnm7-RGloE/]

Manny Villagracia, Minette’s husband, handles the technical side of things of the business and is all smiles with how he can manage the machines remotely. “I can diagnose, troubleshoot, and monitor the day to day operations and even assist our laundry care experts to troubleshoot the machine anytime anywhere.” And it’s not just Manny who is happy with the LG Commercial Machines’ wi-fi capabilities. With the Laundry Lounge app, customers can reserve the machines, monitor their laundry, and even do contactless payment with the touch of a button. This gives customers the freedom to choose which machines they want with the specific time span they need. Manny shares how important this feature is. “LG empowers your customer base as if it's their own machine. (It gives them) power at their fingertips”.

When asked about their experience about starting a laundry business, their common answer boils down to trust. You have to find a brand to be your partner for the long run. Minette underscores this point, saying “Choose a brand you can trust because they will deliver in their promise of helping your business.”

When asked about their experience about starting a laundry business, their common answer boils down to trust. You have to find a brand to be your partner for the long run. Minette underscores this point, saying “Choose a brand you can trust because they will deliver in their promise of helping your business.”

Find out more why business owners and entrepreneurs put their trust in LG Commercial Laundry by visiting www.lg.com/ph. Want to open your own business? Send a message to LG Commercial Laundry PH on Facebook to get started.

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