May 28, 2022
ABS-CBN and VIU brings Flower of Evil adaptation across 16 markets
April 19, 2022
Viu is the number 1 premium video on demand service in Greater Southeast Asia
With the highest Monthly Active Users in 2021 according to MPA’s AMPD report
-PRESS RELEASE-
Ms. Helen Sou, Chief Business Officer, Asia, Viu, said, “Viu’s consistent performance in a very competitive region, coupled with our significant growth in monetization in 2021, firmly entrenched Viu as a leading player in this part of the world. Our content has clearly resonated with our Asian audience, and our freemium business model has consistently proven popular with both consumers and ecosystem partners. As the destination of premium Asian content, we will continue to invest in stories that are relevant, from both our expanding content partnerships as well as with Viu Original productions.”
Expanding the focus on original content
In 2021, the Viu Original production strategy proved to be successful in providing differentiation in the markets. Compared to 2020, the top 10 Viu Original titles showed stellar growth of over 94% in video views and an exponential increase of over 200% in video minutes. This helped drive subscriptions by 58% from 5.3 million in 2020, to 8.4 million in 2021.
With the focus on delivering content that has an international appeal and yet is rooted in what is familiar culturally in Asia, Viu Original productions paved the way for newer monetization avenues in non-Viu territories like the Americas and Europe, stretching over 20 platforms worldwide. In addition, within Viu markets, these productions also provide a great opportunity for working with brands on product placements and sponsorships.
Positive reception for local original content in markets such as the Philippines, Thailand and Indonesia will see production increase dramatically, with 30 titles slated for release across six languages. Titles that will be released in April and May as part of this plan include the second season of titles Pretty Little Liars and Assalamualaikum Calon Imam, whose respective first seasons were well received not only in Indonesia and Malaysia but also around the region as well.
Thailand will have two highly anticipated titles released in the coming months, including rap musical Wannabe featuring Thailand National Film Association Award winner “Nonkul” Chanon Santinatornkul and veteran Thai Hip Hop artist “Tan” Jawpraya Tanyuk. Close Friend was extremely well received in Thailand too during its first season and returns for a second season at a time where online buzz for the title and the genre is at an all-time high in the country.
Following the success of the Korean Viu Original titles in 2021 such as Now We Are Breaking Up, two Korean Viu Originals are set for release in the upcoming months.
Based on a web novel of the same title, Again My Life will premiere in April starring multiple award-winning actor Lee Joon Gi. Also slated for release in the same month is the romantic comedy From Now On, Showtime! casting award winner Park Hae Jin and is directed by the man behind one of the classic fantasy romantic comedies, Strong Woman Do Bong Soon.
Viu continues to invest in working with top creative talents in the industry to produce original titles that continue to appeal across the region, cementing its reputation as the hub of the best Korean and Asian content.
Viu-ers can catch these new titles and Viu’s extensive library of fan favourites, First-on-Viu and exclusive titles on the Viu app, which can be downloaded for free on App Store, Google Play, and selected smart TVs, as well as on the web at www.viu.com.
November 26, 2021
First Pinoy-original musical STILL now on Viu
November 18, 2021
Breaking up? Get break-up advises from Viu shows
October 20, 2021
5 Korean Rom-Coms to watch on Viu
September 10, 2021
Viu gets exclusive rights to One Ordinary Day
The stellar cast headlines One Ordinary Day, which is based on the gripping British drama Criminal Justice. In the Korean remake, the story revolves around two men whose lives change completely after a woman is found murdered. Kim Soo-hyun plays an ordinary college student Kim Hyun-soo who, after one drunken night of fun, finds himself the prime suspect in the gruesome murder of a woman he had spent the night with. With all circumstantial evidence pointing at him and the case receiving increasing scrutiny in the media and on social media, the prosecution is eager to declare him guilty.
August 27, 2021
Lovers of the Red Sky premieres on Viu on August 30
Kim Yoo Jung |
Ahn Hyo Sub |
August 19, 2021
New Tag-dubbed K-dramas on Viu this August
As we're celebrating Buwan ng Wika this August, we still get to enjoy the things that we love. In Viu, we'll see new Kdrama titles dubbed in Filipino with our favorite oppas and unnies. Check out the new Tagalized shows now streaming on Viu.
While You Were Sleeping (Bae Suzy and Lee Jong-Suk) Coming very soon |
True Beauty (Cha Eun-woo, Hwang In-youp and Moon Ga-Young) New episode every Wednesday and Thursday |
Mr. Queen (Shin Hye-sun and Kim Jung-hyun) New episodes Friday and Saturday |
Lawless Lawyer (Lee Joon-gi and Seo Yea-ji) Coming soon |
Hyde, Jekyll and Me (Hyun Bin and Han Ji-min) Coming soon |
What's Wrong with Secretary Kim? (Park Seo-joon and Park Min-young) New episodes every Monday and Tuesday |
I've seen three of these shows and happy to include the rest in my watchlist. It's made even more special with the Tagalog dubs so I can listen to their convos without the worries of reading the subtitles.
You can subscribe to Viu and watch all dramas, thrillers, romcoms and reality shows from different parts of Asia. Download Viu now on Google Play at #VIUitRight.
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