lifestyle and culture

January 4, 2023

LG to Unveil New Minimalist-design Appliances at CES 2023

Embracing a Timeless Aesthetic and Sustainability,
New Appliances Stick to the Essentials to Deliver New Customer Value
LG Electronics (LG) is set to introduce a new line of minimalist-design appliances, including a washer and dryer, at CES 2023. Taking a ‘back to basics’ approach, the new range focuses on the essence of each appliance, removing all unnecessary design elements to deliver a timeless, minimalist aesthetic. The distinctive, durable products also reflect LG’s strong commitment to sustainability, featuring recycled materials inside and out, and requiring fewer parts and less energy to make than conventional appliances.

Refreshingly unadorned, LG’s minimalist appliances match with any kind of décor, color scheme, or interior trend. The lineup’s achromatic color palette and lack of decorative embellishment offers a modern yet classic look that allows the products to blend in seamlessly with their surroundings. In addition to a clean, simple design language, LG’s appliances boast an elegantly clear control experience that users will find effortlessly easy to get to grips with.

Aligned with LG’s goal to continuously reduce environmental impact across all areas of operations, the stylish, new products have been designed with sustainability in mind. By lowering the number of components and printed elements used, LG’s minimalist-design appliances take less time, use fewer resources, and require less energy to manufacture. Each model in the new range also features internal and external parts – and ships in packaging – made from recyclable materials.

The new range, which includes a refrigerator, washing machine, dryer, oven range and dishwasher, is also a part of LG’s innovative upgradable appliance lineup, meaning users can add new features to the products via the Upgrade Center in the LG ThinQ™ app.

“Sustainable, stylish and simple to use, our minimalist-design appliances deliver new customer value,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to provide advanced, thoughtfully-designed solutions incorporating our innovative technologies and reflecting our commitment to environmental responsibility.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center, Las Vegas) at CES 2023 from January 5-8 can experience all of the company’s latest innovations, including the new minimalist-design appliance lineup.

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LG CEO William Cho Shares Focus for the Future

In Year-End Address to Employees, CEO Stresses Shift to Future-Ready
Business Structure to Create New Value Recognized by Customers
LG Electronics’ (LG) CEO William Cho outlined the company’s areas of focus for the future, building on the “successful changes” and “winning growth” of the past year, at his year-end address. The livestreamed discussion gave Cho the opportunity to connect with LG employees and communicate four strategic areas the company will focus on in 2023 to reshape into a future-oriented business structure.

To begin, Cho highlighted the importance of advancing LG’s business portfolio. “To increase corporate value, we need to accelerate qualitative growth and secure growth engines in areas with high potential,” Cho noted. “We will focus on maximizing the capabilities of existing businesses to strengthen the competitiveness of our core business while also rapidly fostering strategic businesses for the future.”

The CEO then continued by emphasizing the need to establish a customer-centered business operating system. “We need to produce tangible results through innovation that combines the customer experience and digital transformation,” Cho continued. “To strengthen our customer-centered mindset and improve the way we work, we aim to achieve innovative customer experiences that exceed expectations by setting clear mid- to long-term goals and roadmaps.”

Next, Cho cited the strengthening of the company’s future preparation capabilities. “We need to secure future technologies and strengthen software competitiveness through R&D, increase brand value as well as improve brand reputation, especially among the younger generation,” said Cho. “We also need to foster online businesses and intensify digital marketing to expand into the e-commerce business.”

He also noted uncertainties surrounding the business environment. To fundamentally reshape LG’s competitive edge and improve operational efficiency with the ability to preemptively respond to changes in business environment, the company recently organized a special taskforce. “We expect these measures will allow us to build a healthier corporate structure, enabling the company to constantly produce positive results and create new customer value by securing long-term competitiveness in terms of business advancement,” said Cho.

Cho asked everyone tuning in to consider what – and who – defines LG Electronics as a company. “Each and every one of us at LG is a ‘Value Creator’ for our customers. My hope is that everyone truly appreciates our customers and contemplates how we can provide them with more and better values by meeting, listening to and becoming them,” he continued. “It is because we know that the answer always lies with our customers that we keep looking deeper into their lives and gathering insights to deliver first, unique and new customer experiences.”

Cho ended his talk by reminding everyone at LG that the future will be determined by the way we think and act now, which is, ultimately, to prepare for the future. “We need to courageously go through the trials and difficulties that we inevitably encounter in our individual challenges with an optimistic attitude and positive mindset that we can definitely succeed, as we have done so far,” Cho concluded.
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ZTE to Aim Higher and Act Bigger, Targets Expansion for 2023

ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of information and communication technology solutions shared a bullish outlook for 2023. In his New Year’s message to stakeholders, ZTE chairman Li Zixue talked about “the road that lies ahead for the company,” where 2023 will be all about executing with precision.
ZTE Shenzhen
Looking back at 2022, Mr. Li said, “the previous year marked the start of the company's expansion phase. The macro environment was still challenging, with the COVID-19 pandemic, complex geopolitical situations, and the global economic downturn.” Nevertheless, hardships forge the warrior spirit in ZTE. According to Mr. Li, “following the trend of digitalization and green development,” ZTE has made steady progress, and has continued to pursue excellence when tackling the hardest challenges.

ZTE has likewise increased investments in R&D to continuously enhance the core competitiveness of the key technologies and products. The company has likewise strengthened the foundation and explored new horizons, achieving steady growth in both Chinese and international markets.

ZTE has maintained a year-on-year revenue growth in terms of operator, enterprise, and consumer business, and guaranteed rapid development of innovative business, involving Server and Storage Products (SSPs), terminals, 5G applications, automotive electronics, and digital energy.

For 2023, ZTE will aim higher and act bigger, making continuous breakthroughs while maintaining steady and sustainable growth.

ZTE looks at retaining its leadership in key technologies, and will strive to win first place in the competitiveness of major products.Outside of China, the company will stay focused and improve efficiency, secure sound operations, and achieve expansion in high-value markets, major networks, and partnerships with key operators.

For its enterprise business, ZTE will focus on high-value customers and industries, including Internet, finance, power, and transportation, enhance the competitiveness of major products and solutions such as SSPs and transport networks, and intensify high-quality collaboration to ensure rapid growth.

For its consumer business, ZTE aims to strengthen differential innovation to keep optimizing product experience. In addition, ZTE will further expand the innovative business, and effectively allocate resources to make agile breakthroughs in the markets.

According to Mr. Li, “[i]n the future, the external environment will only be more complex. Against such a backdrop, the digital economy has become an irreversible trend and a key driving force for countries to rebuild their economies and competitive advantages. As a driver of the digital economy, ZTE will stick to its strategy and capitalize on the opportunities brought by computing power, renewable energy, and digitalization, to resolutely fulfill the goals set for the expansion.”

“Success hinges on outstanding capabilities. In this increasingly challenging world, ZTE will further consolidate fundamental capabilities and optimize the risk management and control system. Specifically, risks will be actively identified and prevented to safeguard compliance in a systematic manner, and internal control will be reinforced to foster a culture of integrity. Furthermore, ZTE will deepen digital transformation to continuously improve operational efficiency, and strengthen organizational capabilities as well as the synergy of systems for sustainable development of the company,” Mr. Li closes.

For the Philippines, ZTE Philippines president Wan Min also echoes the positive sentiment for the new year, stating, “2022 was a strong year for ZTE. Globally, we grew 10.4% for the first three quarters YOY. Despite the challenges of the first three quarters of 2022, ZTE relentlessly collaborated with its industry partners and practiced its own positioning as a “driver of digital economy.”

In the Philippines, we continue to be the industry's solid partner in driving the digital economy through key projects that were instrumental in expanding and providing innovative technology and cost-efficient solutions to support our customer to provide a better network for the consumers.”

About ZTE Corporation
ZTE Corporation is a global leader in telecommunications and information technology. Founded in 1985 and listed on both the Hong Kong and Shenzhen Stock Exchanges, the company has been committed to providing innovative technologies and integrated solutions for global operators, government and enterprise, and consumers from over 160 countries across the globe. Serving over 1/4 of the global population, the company is dedicated to enabling connectivity and trust everywhere for a better future.

About ZTE Philippines
For more information, please follow the ZTE Philippines social media accounts on Facebook, Instagram and Tiktok. Also visit the official website www.zte.com.cn.
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January 3, 2023

LG’S 2023 OLED TVs Take Viewing Immersion and User Experience to New Heights

With LG’s Latest TV Technology, Updated webOS and
Enhanced Personalization Features, New LG OLED evo is Ready to Impress

LG Electronics (LG) unveiled its 2023 TV lineups, headlined by its most advanced range of OLED TVs yet. With premium self-lit picture quality, powerful image processing technologies, and an enhanced webOS platform offering even more smart features and services, the company’s latest OLED TVs elevate the viewing experience as only LG OLED can.
A decade after introducing the world to the first-ever large screen OLED TV, LG continues to lead the premium TV market. The company’s cutting-edge OLED TVs have been recognized at the CES Innovation Award for 11 years in a row, and have kept evolving over time to deliver ever-greater value to consumers. LG OLED is renowned for its exceptional picture quality, producing vibrant, accurate colors with deep blacks, and an infinite contrast ratio for images that are remarkably lifelike.
In addition to realizing more immersive viewing experiences, LG’s self-lit technology has enabled the company to create unprecedented, visually-stunning TV form factors, including market-firsts such as the rollable LG SIGNATURE OLED R, and the bendable LG OLED Flex. A double honoree at the CES 2023 Innovation Award, LG OLED Flex won Best of Innovation in the Gaming category.

Spearheading LG’s 2023 OLED lineup are the latest Z3, G3 and C3 OLED evo series TVs. These upgraded, new models provide higher brightness and color accuracy as well as amazing clarity and detail thanks to the precision and performance of LG OLED evo technology and the new α9 AI Processor Gen6.

The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro; a feature that helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.

Another significant upgrade applied to this year’s OLED evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent.1 Brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images.
LG’s 2023 G3 OLED evo models also boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design.2 Leaving no visible gap when wall mounted, this year’s models bring style and effortless elegance to the living room.

Also, LG continues to leverage its technological leadership not just to create products and services for a better life. 2023 LG OLED TVs are designed to be kinder to the environment, from production all the way through to disposal creating sustainable cycles. LG OLED TVs have no backlighting unit, meaning each TV requires fewer materials to produce than a conventional LED TV. They also employ many components made from recycled plastics, and are even shipped in eco-packaging made from recyclable materials and featuring single-color printing. Easier on viewers’ eyes, all of LG’s 2023 model OLED TVs have been certified low blue light by TÜV Rheinland, and flicker-free by UL Solutions.

LG OLED is also introducing a refreshed, more personalized user experience in 2023. Featuring the latest version of webOS, this year’s models present All New Home, a redesigned user interface (UI) that offers a wealth of personalization options and more convenience than ever. The new ‘Quick Cards’ offer users easy access to the content and services they use the most – all grouped into logical categories such as Home Office, Gaming, Music, and Sports. LG’s more advanced webOS makes it easy for everyone using the TV to enjoy personalized recommendations tailored to their own preferences which are determined based on viewing history and viewing habits.

Furthering the personalized user experience on LG OLED TV is AI Concierge, which provides each user with a curated list of content choices based on their past usage and search inquiries, and provides a selection of trending content for them to browse.

Designed for first-class home cinema experiences, LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos. What’s more, this year’s LG TVs offer seamless integration with the latest LG soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra3 feature, which takes advantage of both products’ audio channels to produce stronger, more immersive sound.

As one would expect, LG’s 2023 OLED models support a wide range of features compliant to HDMI 2.1a. They are also the first TV sets to be certified by the HDMI organization for the recently announced Quick Media Switching VRR (QMS-VRR). QMS-VRR can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via the TV’s HDMI 2.1a compliant ports.

The ultimate gaming displays, LG’s self-lit OLED TVs boast a 0.1 millisecond response time, low input lag, up to four HDMI2.1a compliant ports. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC® Compatible, FreeSync™ Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well.

LG’s state-of-the-art 2023 OLED TVs will be on show during CES 2023 from January 5-8 at the company’s booth (#15501, Central Hall, Las Vegas Convention Center). Keep up with all of LG’s exciting announcements at CES by following #LGCES2023 on social media.
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December 23, 2022

LG’S Refrigerator with MoodUp Brings a More Colorful Lifestyle to the Kitchen

Adding to Its Collection of Compelling Color Choices,
LG’s Cutting-edge Refrigerator Now Features Pantone’s 2023 Color of the Year

LG Electronics (LG) will present an exciting, new color option for its groundbreaking refrigerator with MoodUP™ to offer personalized customer experiences at CES 2023. Coming to LG’s color-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Color of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy.
The refrigerator with MoodUP™, unveiled at IFA 2022 in Berlin this September, boasts a diverse range of rich, dynamic colors to choose from; providing a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. With the arrival of Viva Magenta, a stylish addition brought about by LG’s close partnership with the Pantone Color Institute, the upper door panel of the fridge now offers a total of 23 chic color options. Owners of the 4-Door French-Door model can mix and match until their hearts are content, with more than 190,000 possible color combinations at their disposal.

MoodUP users can easily select and apply Viva Magenta – and any of the other available colors – by using the intuitive LG ThinQ™ app. Implementing LED color-changeable door panels, LG’s innovative kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.
For a more traditional look in the kitchen, users can turn off the MoodUP refrigerator’s LED door panels at any time, and enjoy the charming color combination of Lux Gray and Lux White. Timeless and understated, this clean, cool combo harmonizes well with any décor and evokes the natural, subtle contrast of different colored stones.

“Now with Pantone Color of the Year 2023, Viva Magenta, the refrigerator with MoodUP epitomizes the convenience and customizability of LG’s innovative ThinQ UP appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to develop advanced lifestyle solutions offering differentiated customer experiences and unprecedented upgradability.”

Visitors can experience all of LG’s latest innovations, including the LG InstaView MoodUP refrigerator with Viva Magenta, at the company’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8.
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December 16, 2022

LG CEO to Share Company's Vision for the Future at CES 2023

Under Theme of ‘Life’s Good’, Company to Present Roadmap and
Introduce New 2023 Product Lineups at Upcoming CES Press Conference
LG Electronics (LG) today announced that it will be making an in-person return to CES®, operating a physical exhibition booth and holding its LG World Premiere press conference on the ground in Las Vegas this January. The press conference, themed ‘Life’s Good,’ is scheduled to get under way at 08:00 (PST) on January 4 at the Mandalay Bay Convention Center.

To begin the event, CEO William Cho will take to the stage to present his vision for the future of LG, sharing key areas of focus for 2023 and beyond. CEO Cho will touch on the company’s innovations for a better life, the new challenges it undertook to expand customer experiences and LG’s unrelenting promise to protect the environment and contribute to the creation of a more inclusive society.

LG will also debut its latest innovative products and smart lifestyle solutions designed to provide exceptional customer experiences and value. This includes the LG OLED TV, which is taking the next step forward in celebration of its tenth anniversary, and a new paradigm of home appliances providing new value even after purchase.

The press conference will be livestreamed on the company’s website (www.LG.com/CES2023) and LG Global YouTube channel, where visitors can also check out all of the new LG lifestyle solutions unveiled at CES 2023.
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LG Delivers Year-Around Comfort and Elegance with New Artcool™ Gallery at CES 2023

With a Stylish Design, Personalized Content and LG’s Renowned DUAL Inverter,
New Residential Air Conditioner Creates a Chic and Comfortable Living Environment
LG Electronics (LG) is ready to unveil its latest ARTCOOL Gallery air conditioner at CES 2023. Boasting a 27-inch LCD screen and LG’s upgradable options, the new model can display personalized content to match any season or to instantly refresh the room using LG ThinQ app. It also delivers energy-efficient cooling and heating with LG’s DUAL Inverter Compressor™ and 3-way indirect airflow, provides a more hygienic performance with AI Dry™, and offers a variety of user-friendly features including an intuitive mobile app.

Presenting exclusive content on a bright LCD screen bordered by a simple, yet sophisticated frame, the ARTCOOL Gallery gives one the impression they are looking at a framed work of art rather than an advanced LG air conditioner. Using ThinQ app, users can select from a growing range of gorgeous, static and animated images – or choose from favorite family photos – and display something new whenever they feel like a change. The new model can be easily managed using the included smart remote or via a mobile app1 that lets users choose settings and functions, and monitor the appliance’s status in real-time, from any location.

Equipped with the company’s DUAL Inverter Compressor, the new ARTCOOL Gallery delivers energy-efficient cooling, using up to 70 percent less power than a conventional residential air conditioner.2 The new model’s 3-way airflow provides indirect airflows suitable for the space. LG’s latest ARTCOOL Gallery also helps create an indoor environment that is as peaceful as it is comfortable, operating at noise levels as low as 20 decibels, and closing its ‘hidden’ bottom vane in sleep mode so as not to disturb or disrupt users’ rest.

What’s more, the stunning ARTCOOL Gallery provides pleasantly fresh airflow thanks to LG’s AI Dry feature. Automatically setting the optimal drying time based on operation time and mode selection, AI Dry effectively removes any moisture that has formed inside the air conditioner. Additionally, the new model has a bottom grill that can be easily detached and cleaned 4 and a cover that helps make installation easier.

“Offering outstanding performance and artistic themes fit for all tastes and seasons, our latest ARTCOOL Gallery air conditioner delivers year-around comfort and elegance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “With the unique combination of personalized content and cutting-edge technologies, LG’s innovative, new air solution is designed to help provide consumers with a better life at home.”

Visitors to LG’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8 can see all of the company’s latest innovations, including the new ARTCOOL Gallery air conditioner.
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