lifestyle and culture

June 20, 2025

Self-Care Just Got a Masculine Upgrade — Meet Pennyworth Nail Bar

Let’s face it: today’s modern man is redefining what self-care looks like. Gone are the days when grooming was just a quick haircut and shave. With over 35 million working men in the Philippines, more and more are recognizing the value of taking a breather—whether it’s to recharge after a long week or simply treat themselves to a much-deserved break. And that includes nail care.

The demand is growing, and businesses are taking notice. Enter Pennyworth Men’s Nail Bar — a game-changer in the men’s grooming industry.

Introducing Pennyworth Men’s Nail Bar: A Self-Care Sanctuary for Men
Inspired by the ever-loyal butler Alfred Pennyworth from the Batman franchise (yes, that Pennyworth), this one-of-a-kind nail bar caters exclusively to men. It’s the first dedicated men’s nail bar in the Philippines, offering a masculine, comfortable space for those who want to unwind without feeling out of place.

Backed by Leslie Matta, a veteran of the grooming industry and the force behind the long-running California Nails & Day Spa and C.A.N.S. (California Advanced Nail & Skincare), Pennyworth was born out of a simple yet powerful insight: men want self-care too — just in their own space.

More Than Just a Nail Bar: The Pennyworth Experience
At Pennyworth, the goal is not just grooming — it's total relaxation.

Its signature service, “White Gloves,” is a 60-minute indulgence that includes a full manicure and pedicure plus a calming back and head massage — a crowd favorite among regulars. Another best-seller, “The Dark Knight Massage,” offers a full-hour Swedish massage in a recliner designed to promote both relaxation and circulation.


What sets Pennyworth apart is the added value: guests enjoy a complimentary massage with every nail service — a welcome bonus that customers keep coming back for.

The clientele is as diverse as it gets — from businessmen and athletes to everyday professionals and even seniors. Pennyworth caters to those who want premium care in a space that feels tailored just for them.

Want to start a business that’s right for today’s trends? Pennyworth Men’s Nail Bar makes it easy with an affordable franchise package — great for first-time business owners.

Even better, top malls are asking for Pennyworth, showing that the brand is in demand and has strong potential. With more men now into self-care, it’s the right time to bring Pennyworth to your area.

Get 20% OFF the franchise fee from June 15 to July 15!

It’s a simple, proven idea that’s already doing well in cities like Los Angeles — and it’s ready to grow across the Philippines.

Ready to Join the Self-Care Movement?
Whether you're looking to treat yourself or explore a business with high potential, Pennyworth Men’s Nail Bar is worth checking out.

📍 Visit them at #19 Lower Ground Floor, Service Town Level, Alabang Town Center, Muntinlupa
📞 For appointments: +63 917 185 2267

Thinking of franchising?
📞 Contact Ms. Hope Boreta at +63 977 816 2703
📍 Or call the head office: 8825-3419 / 8820-1569

Now’s the perfect time to invest in a business where wellness and opportunity go hand in hand.

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