lifestyle and culture

January 13, 2016

Hikers warned! Don't dare to enter THE FOREST

A real-life forest at the foot of Mt. Fuji in Japan was believed to be home of evil spirits and lures in tourists who never return. The Aokigahara forest was also dubbed as Suicide Forest and is an inspiration to film director, Jason Sada, for his next film, The Forest. Set to open in theaters this February 2016.
Natalie Dormer (Game of Thrones/The Hunger Games) braves the said forest as Sara -- an American woman who tries to find her sister who mysteriously disappeared inside the forest. In the company of expatriate Aiden (Taylor Kinney of “Chicago Fire”), Sara enters the forest having been well warned to “stay on the path.” Determined to discover the truth about her sister’s fate, Sara will have to face the angry and tormented souls of the dead that prey on anyone who dares come near them. These malevolent spirits lying in wait for Sara at every turn will plunge her into a frightening darkness from which she must fight to save herself. Watch the trailer here:
The Forest (trailer)

Stay on the trail.The Forest in Japan warns tourists to stay in the path not to disturb the spirits that may come near and prey on them.Opening February 2016, distributed by Columbia Pictures Philippines.

Posted by Ohmski on Wednesday, January 13, 2016

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The Conjuring 2 trailer is here

James Wan brings back the Warrens in the sequel of the 2014 blockbuster horror and now bringing eerie senses with The Conjuring 2 trailer.
Vera Farmiga and Patrick Wilson return as Lorraine and Ed Warren, renowned demonologists, to help the case of a single mother of four children whose been haunted by malicious spirits in north London. Watch the trailer here:
The Conjuring 2 (trailer)

Lorraine and Ed Warren travel to north London to help a single mother raising four children alone in a house plagued by malicious spirits.Opening June 9, 2016, “The Conjuring 2” is a New Line Cinema presentation and will be distributed by Warner Bros.Pictures.

Posted by Ohmski on Wednesday, January 13, 2016
Opening across the Philippines on June 09, 2016, “The Conjuring 2” is a New Line Cinema presentation and will be distributed by Warner Bros. Pictures. And have a good night from the person beside your bed.

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OUR BRAND IS CRISIS movie review

This Sandra Bullock-Billy Bob Thornton movie is not just appropriate for the ongoing political campaign period in the Philippines but it teaches us some lessons in marketing, advertising and PR. This movie opens January 13, and distributed by Warner Bros. Pictures (Philippines).
Political strategist, Jane Bodine (Sandra Bullock), gets back in the electoral race to campaign to regain public trust in the Bolivian presidential candidate. Learning to compete with a familiar person from another election, Pat Candy (Billy Bob Thornton), and "Calamity Jane" gets the fire going -- it's what they call her for laying down the winning campaign for her client.

As I've said, it's not just a task of winning an election, but we can see different aspects of marketing a brand and all other propaganda that might go with it; matching with a humorous approach that gives a satirical perspective in the political setting. The title already suggests that the discussion is about marketing a brand.

I admire Sandra's character in developing the message on creating a likable image for her brand (the candidate) and how she goes around with it. For me, it would be very difficult to think like her without knowing all the backgrounds and shits of the client and all the people that move around him. It is, for a campaign manager, necessary to be knowledgeable of many things and be able to weave in these information to the character of the client that you want to achieve.
There are three kinds of people of the real world that you will see in OUR BRAND IS CRISIS: Jane Bodine, the skeptical but able to manage the task even if she doesn't like who she is doing it for because she is paid. Pat Candy, on the other hand, would be the person who doesn't believe in you and will bury you all the horror of the past trying to consume you and win you over. Your task is to compete with you until you fall again. And the candidate, that will sometimes believe and oppose you because he/she hired you (of course, that's not the case every time, right?). This brand will give you promises and wins your trust but you will never know what the real deal may be when he already won your heart.

OUR BRAND IS CRISIS exposes the relation of the client and the agencies pitching for an idea to gain public trust. It's a very good case study to discuss among advertising and PR schools.

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December 21, 2015

LANCASTER New City holds first gift-giving to residents

Property Company of Friends, Inc. (PROFRIENDS) holds its first gift-giving activity to the growing number of homeowners last December 19, 2015 at the Leighton Hall inside the Lancaster New City community in Imus, Cavite. Dubbed as Santa's Little Surprises, lucky homeowners get to bring home great surprises indeed all courtesy of PROFRIENDS.

Attended by families from all over Lancaster New City, a short program was ushered by cute Christmas elves who danced in cheerful Christmas songs before the actual gift-giving commenced. Kids were then lined up and received their gifts which were handed by the elves. Everyone were indeed cheerful and excited as they were handed the gifts. PROFRIENDS confirms to itself that Lancaster New City is a family-friendly city while promoting love, peace and happiness among its patrons.
Santa's Elves
Photo by John Michael Bueno
There would be more activities in store for the community aside from this and establishing its name by taking good care of the residents. There is also an ongoing Light Show by the activity center to uplift the community's Christmas spirit.
For more details, visit www.facebook.com/LancasterNewCityOfficial or www.lancasternewcity.com.ph.

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December 15, 2015

Watch the first trailer of STAR TREK Beyond

The Enterprise is lost in an alien planet! Can the crew get out? See it here at the first trailer of STAR TREK! Dubbed Star Trek Beyond is next installment in the Star Trek franchise and will be showing in cinemas, July 2016.
Three years after Into Darkness, Star Trek Beyond brings back Chris Pine, Zachary Quinto, John Cho, Simon Pegg, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. “Fast & Furious” filmmaker Justin Lin steps into the director’s chair this time around, working from a screenplay written by Simon Pegg and Doug Jung that finds the Enterprise crew stranded on an alien planet.

See the trailer here:
Star Trek Beyond trailer (Official)

The Enterprise is lost. Watch Star Trek Beyond trailer here. #StarTrekBeyond

Posted by Ohmski on Monday, December 14, 2015

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December 14, 2015

STAR WARS countdown: The Villains

3 days before Star Wars: The Force Awakens, let me give you a glimpse of who will be the new enemies and will destroy the universe. That's a bit exaggerated but I know you get it.

Adam Driver, Domhnall Gleeson and Gwendoline Christie (HBO's “Game of Thrones”) who play the evil triumvirate Kylo Ren, General Hux and Captain Phasma, respectively.

Adam Driver: [Director] J.J. Abrams had ideas very clear in his mind about the conventions that he wanted to upturn and things that grounded Kylo Ren as a character. Actually, character was something that he talked about the most. I feel like some of the movies are so heavy on special effects or visuals and lot of things get lost as far as two people talking to one another. And that was something that J.J. stressed from the beginning; it was all character, there was hardly any talk of special effects. When we first originally met and talked, it was all about grounding these people in a reality, even though it’s a long time ago in a galaxy far away. If no one cares about what’s happening or no one believes that these are people are real, then you won’t care about any of it.
Domhnall Gleeson: General Hux is probably one of the bad guys, depending on your point of view. He works with Kylo Ren and General Snoke, and is in charge of the military operation. He isn’t a particularly nice fella. J.J. Abrams is a very skilled director, and he’s got this unusual combination of doing big movies in terms of scale and budget, but also working well with actors and telling real stories. All those things together are very unusual to get in the same person. A lot of people are good at one or two of those things. This is large-scale filmmaking that feels like a real story and isn’t just effects. There’s a real energy in the performances. They really get everyone going before a take and you’re reminded that this is “Star Wars,” and that it requires a step up. So I hope the energy will be in the right place. I hope the story will move forward in a very interesting way. So, in the same way you’d watch one of the original three and not know what’s coming next, I hope we can do that as well.
Gwendoline Christie: Captain Phasma is the captain of the Stormtroopers. She is a malevolent force. She is not a force for good and she takes particular pleasure in her cruelty. I’m absolutely thrilled to hear that Captain Phasma is the first female Stormtrooper of any rank, and of course I’m even more thrilled to be playing that part. It’s exciting that something as iconic as “Star Wars” has embraced the future and has embraced the world’s need for gender balance and female empowerment. It’s incredibly thrilling for me to be playing that part and I hope it inspires generations of women everywhere to go forward.
Joining in are Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is by Lawrence Kasdan & J.J. Abrams and Michael Arndt.

Opening across the Philippines on Thursday, Dec. 17, “Star Wars: The Force Awakens” is distributed by Walt Disney Studios Motion Pictures through Columbia Pictures. Follow the official social media accounts of Star Wars in the Philippines, namely, (FB) StarWarsPH, (Twitter) @starwarsph and (Instagram) iamstarwars_ph and use the hashtag #TheForceAwakensPH.

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December 11, 2015

I can listen to Spotify clearly with Cloudfone

I listen to Spotify everyday and it's really convenient when you have your mobile phone beside you. It's easy to browse for my favorite tunes and I use it while commuting, while working and even when I go to sleep. Spotify gives me the best playlist for your every mood with just a touch of a button. I'm a super fan.

Then my first Android phone was a Cloudfone. And now Cloudfone makes Spotify available in its latest models CloudFone Thrill 500x, CloudFone Thrill 500x+, Cloudpad 702q. All these products have Panorama and High Dynamic Range (HDR) modes, Smile Detection, Voice Command controls, Zero Shutter Delay, and high-def video recording. You can now capture those special, stunning, captivating and wacky moments and memories on the street or just about anywhere in full, vivid and colorful detail—and without missing a beat. When I want great phone functionality at an affordable price, I can recommend Cloudfone models.
The partnership between CloudFone and Spotify is definitely one that will rock the Philippine market for smartphones and tablets, an endeavor that will endear CloudFone and Spotify closer to the hearts of its Filipino consumers. We can all expect more industry-shaking efforts to come from this young company in the very near future, which are all part of its vision to further grow as a responsible and innovative business that aspires to make technology within every Filipino’s reach.

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