Meet the residents of Concrete Utopia

Check out the newly released character posters of Concrete Utopia, starring Lee Byung-hun, Park Seo-jun and Park Bo-young, opens in Philippine cinemas September 20.

While no one knows for sure how far the ruins stretch, or what the cause of the earthquake may be, in the heart of Seoul there is only one apartment building left standing. It is called Hwang Gung Apartments.

As time passes, outsiders start coming in to Hwang Gung Apartments trying to escape the extreme cold. Before long, the apartment residents are unable to cope with the increasing numbers. Feeling a threat to their very survival, the residents enact a special measure. Watch the main trailer below. Who do you think will be the final survivors?

Directed by Um Tae-hwa, Concrete Utopia is loosely based on Part 2 of the hit webtoon “Joyful Outcast” (“Pleasant Neighbors”). Concrete Utopia is a disaster thriller about the aftermath of a devastating earthquake. The film will follow the story that begins when the survivors gather at Hwang Gung Apartments, the only building left standing in an earthquake-ravaged Seoul.

In cinemas September 20, Concrete Utopia is distributed in the Philippines by Columbia Pictures, local office of Sony Pictures Releasing International.

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LG Launches ‘Life’s Good’ Campaign, Spreading a Message of Optimism to Customers Worldwide

Company ‘Takes Over’ Famous Landmarks to Kick off Its Life’s Good Campaign
With More Dynamic and Youthful Visual Identity

LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

Starting August 22, the company rolled out its Life’s Good global campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.

With its global campaign, the company aims to convey the message Life's Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign's ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

Along with introducing its updated brand and visual identity, the new campaign aims to share the company's philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message in a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvention.

LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

Life's Good in New York

Life's Good in London

The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” that engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core color palette.

Furthermore, LG is expanding its digital engagement with young, global customers by promoting brand awareness through its official social media channels. Starting from August 25, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways.

The company also plans to release collaboration contents with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.

In July, LG declared its vision to transform into a “smart life solution company” that can connect and expand customers’ diverse experiences, and has been steadily carrying out its brand reinvention activities at various customer contact points as one of its major strategies.

“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We aim to enhance our communication with customers by sincerely sharing our core values and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”

To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/. Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available via lg.com/ph and through its flagship stores in Lazada and Shopee. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

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LG Makes the Best Even Better With the Multi V i

Commercial HVAC (Heating, Ventilation, and Air Conditioning) systems play a vital role in ensuring comfortable and productive environments for businesses and their occupants. These systems are essential not only for maintaining optimal temperatures but also for regulating indoor air quality and humidity levels. However, as technology advances and energy efficiency and carbon footprints become a growing concern, there is a constant need to innovate and push better solutions. Innovation allows for the development of smarter, more sustainable, and cost-effective solutions that can significantly reduce a building's environmental footprint while enhancing occupant comfort. By continually pushing the boundaries of HVAC technology, businesses can not only improve their bottom line but also contribute to a greener and healthier future for everyone.

LG, one of the global leaders in technology, has been hard at work to provide just exactly that. LG’s Multi V is a multi-awarded HVAC integrated solution that combines advanced technologies for high rise buildings. It has been a fixture in the industry for years. It used to offer the world’s best class energy efficiency with innovative technologies, from EER, COP, to seasonal efficiency. However, there is the ever-pressing need to always offer something better, which LG provides in the Multi V i.

The LG Multi V i picks up where the Multi V left off, building on the strengths of the latter while also focusing on areas for improvement. The Multi V i aims to be the single-handed solution for varied applications under various environments that lets you control heating, ventilation, and hot water at once via smooth connectivity with indoor units.

Compared to its predecessor, the Multi Vi offers significantly better energy consumption on an annual basis. Across the board, it provides superior rated power input, rated EER, rated COP, and sound pressure level than the Multi V 5. It’s t-CO2 equivalent is also smaller which means greenhouse gas emissions are also smaller, helping your business leave a better carbon footprint. The Multi V i also harnesses the power of AI through intelligent energy management, utilizing data on user-behavior patterns and automatically sensing temperature, people, season, and humidity levels to create an optimal indoor environment while decreasing energy usage.

LG’s Multi V i represents a huge step in the right direction. It builds upon the strengths of the Multi V, a legend in its own right, and improves it to better reflect the needs of modern times. For more information about the LG Multi V i, visit MULTI V i - VRF System - HVAC | Business | LG Philippines

LG air conditioning provides optimized solutions for every sector and climate with a wide range of cutting-edge systems that bring exceptional heating, ventilation and air conditioning performance to buildings worldwide. Through unmatched expertise and industry knowledge, LG responds directly to the needs of businesses seeking digitalized and eco-conscious HVAC solutions. LG is the partner your business has been looking for, and is well prepared to integrate our leading technology into day-to-day operations, supporting you and your business every step of the way. For more information, visit https://www.lg.com/ph/business/about-lg-air-solutionFollow @LGAirSolutionsPH and @LGPhilippines on Facebook and @lgphilippines on Instagram, Youtube and Tiktok for more HVAC offers and stories.

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