Life’s Good in Action: LG and Good Neighbors Philippines Partner for Youth Development

With hands-on training from the Learn and Grow program, young Filipinos are gaining the skills and mindset to succeed on their own terms

Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines, shakes hands with Mr. Nakhyun Seong, Managing Director of LG Philippines

With more Filipinos striving to build a brighter future, LG Electronics Philippines is stepping in through a meaningful partnership with Good Neighbors International Philippines. On July 28, 2025, LG formally signed a Memorandum of Understanding (MOU) to express its commitment to the Learn and Grow vocational training program. As part of this agreement, LG will donate Php 1,200,000 (over USD 20,000) to help provide tools, training assistance, and other essential resources for the program’s students.

Present at the signing ceremony were Mr. Nakhyun Seong, Managing Director of LG Philippines; Mr. Hongseok Chang, Chief Financial Officer of LG Philippines; Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines; Ms. Visitacion Apostol, Senior Manager of Good Neighbors Philippines; Mr. Mark Gerald Paner, Social Development Division Manager of Good Neighbors Philippines; Ms. Maria Julia Orcullo, Field Manager of Good Neighbors Philippines; and Ms. Aimee Jill Fernando, Communication Manager of Good Neighbors Philippines. Their presence marked a shared commitment to uplifting Filipino youth through education. This initiative guides Care Leavers, young people aged 18 and above who are exiting sponsorship programs, toward independence by building their practical skills and creating opportunities for meaningful careers. By investing in youth empowerment, the program also contributes to long-term nation-building, one skilled graduate at a time.

From L-R: Ms. Visitacion Apostol, Senior Manager of Good Neighbors Philippines; Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines; Mr. Nakhyun Seong, Managing Director of LG Philippines; Mr. Hongseok Chang, Chief Financial Officer of LG Philippines

Many young Filipinos today are eager to get ahead, but not all have equal access to the resources and opportunities they need to get started. With around 17.5 million Filipinos still living below the poverty line and youth unemployment at 6.85% in 2023, many of those who do find work are limited to low-wage or part-time jobs. They have few means to pursue education or find decent work, held back by financial constraints and less access to skills training or support systems. San Isidro in Rodriguez, Rizal, is a resettlement community home to urban poor migrants who have relocated due to job-seeking opportunities or displacement caused by natural disasters. The area faces a lack of educational opportunities and economic support, leading to high dropout rates among youth. Few students go on to pursue higher education or vocational training. To help address the situation, Good Neighbors created a program called Learn and Grow.

From Community Care to Career Building
Good Neighbors is an international humanitarian aid and development NGO established in South Korea in 1991, operating in nearly 200 communities across 51 countries. Active in the Philippines since 2008, it supports around 9,000 sponsored children across 11 communities nationwide and focuses on child protection, education, and youth empowerment. As part of this mission, Good Neighbors Philippines launched the Learn and Grow vocational training program for Care Leavers, offering hands-on training in refrigeration and air conditioning (RAC) servicing. With the country’s growing tourism industry and rising temperatures driving demand for appliances like air conditioners and refrigerators, and with 4.87 million foreign tourists visiting the Philippines from January to October 2024 alone, the need for refrigeration and air conditioning services continues to grow. Learn and Grow provides youth with practical, in-demand skills that help them secure employment and contribute to stronger, more self-reliant communities.

A Shared Vision: LG and Good Neighbors Empower the Next Generation

Representatives of Good Neighbors International Philippines with executives from LG Electronics Philippines

To expand the reach and impact of the Learn and Grow program, LG is making a meaningful contribution by providing tools, training assistance, and educational materials for the students. A Korean brand globally recognized for its innovations, LG has long been committed to improving everyday life through appliances powered by cutting-edge Korean technology and making after-sales support more accessible through its service centers that offer reliable repairs for air conditioners, refrigerators, and more. This hands-on industry knowledge further reinforces LG’s belief in the value of programs like Learn and Grow, which equip the next generation with livelihood skills.

“Supporting the Learn and Grow program aligns perfectly with LG’s mission of creating a better life for all. We are proud to be part of an initiative that empowers young Filipinos with skills, opens doors to new opportunities, and contributes to nation-building by helping shape a stronger, self-reliant generation. As a brand that provides after-sales services through our service centers, we understand the importance of technical expertise. That’s why we believe in supporting programs like this—where passion meets purpose and training becomes a stepping stone to a better future,” said Mr. Nakhyun Seong, Managing Director of LG Electronics Philippines.

Mr. Jaechoon Lee, Country Director of Good Neighbors Philippines, expressed his gratitude for LG’s support, saying, “We appreciate LG Philippines for their dedication to building ‘A Better Life for All.’ We truly value the trust and support of LG Electronics, particularly your Customer Service Team, and see this initiative as the beginning of a long-term, strategic partnership between LG and Good Neighbors. Together, we hope to develop more inclusive CSR initiatives that create meaningful and measurable impact for marginalized communities in the Philippines.”

This meaningful partnership reflects the spirit of LG’s Life’s Good campaign. By uplifting young people with the right tools and training, LG is creating more chances for growth where they matter most. It’s not just about giving; it’s about opening doors, building skills, and fueling ambition. Through Learn and Grow, these future professionals are discovering their strengths, gaining practical experience, and stepping into a future full of promise. Discover more at https://www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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Pop Goes Boom: Manila Lights Up in a K-Pop Dance Frenzy at the LG xboom by will.i.am AI-Powered Sound Party

LG officially unveiled its next-generation xboom speaker lineup - featuring AI Smart Sound and creative direction by global icon will.i.am in a high-energy launch party at Xylo in BGC

LG Electronics turned up the volume on innovation as it unleashed its latest breakthrough in sound with the LG xboom by will.i.am: Pop Goes Boom Launch during a high-energy celebration at Xylo at the Palace. The venue pulsed with K-pop-powered energy, transforming into an immersive dance floor where electrifying performances by Zephanie and NEW:ID brought the crowd, and the speakers to life. Guests also experienced firsthand the features of the LG xboom by will.i.am speakers through interactive product demonstrations that showcased the lineup’s sleek design and intelligent features.

"Welcome to Pop Goes Boom!, the ultimate party night as we launch the latest LG xboom by will.i.am collection!" announced Mr. Yongwoo Park, LG Philippines’ Product Director for Media Solutions, as he kicked off the party. He warmly welcomed guests and performers, igniting the energy for an evening filled with powerful beats and immersive sound. Mr. Park emphasized LG’s bold approach to audio innovation: "Tonight, the bass doesn’t just play, it pops. And here at Xylo, everything pop will go boom. Let the sound take over. Performances are just getting started. Let’s go big, let’s go loud, let’s go xboom!"

Mr. Yongwoo Park, LG Philippines Product Director for Media Solutions

Bringing sound to the centerstage, Ms. Mildred Bugay, LG Philippines Product Manager for Audio, walked everyone through the features that make the new xboom lineup the ultimate companion for those who live for music and love to move. “We are thrilled to introduce a 2025 lineup meticulously tuned by LG xboom’s Experiential Architect, will.i.am, to deliver richer, warmer tones and an unparalleled immersive listening experience. His innovative blend of cutting-edge technology and vibrant pop culture elevates the entire audio journey.”

Ms. Mildred Bugay, LG Philippines Product Manager for Audio

The new LG xboom by will.i.am lineup, Stage 301, Bounce, Grab, and Buds, brings bold sound and smart style to every kind of listener. The LG xboom Stage 301 delivers room-filling audio with its 6.5” woofer and dual 2.5” midrange drivers, plus mic controls for easy karaoke fun. The LG xboom Bounce may be compact, but it unleashes a bold sound with dual passive radiators and twin dome tweeters that bring every beat to life. Built for on-the-go playlists, the LG xboom Grab features a 16mm tweeter for crisp sound and a tube-shaped design that’s easy to carry or hang. For those who prefer solo listening, the LG xboom Buds offer detailed, high-clarity audio with graphene-coated drivers, advanced noise cancellation, and three microphones to keep calls clear wherever you are. Leveraging advanced technology, Auracast allows you to easily link multiple xboom AI speakers, creating an expansive and immersive soundstage with just a tap. The LG XBOOM XL Series, XBOOM Go, and XBOOM RN Series speakers also stood proudly on display.

xboom Stage 301

xboom Bounce

xboom Grab

xboom Buds

LG xboom XL series

All eyes turned to the stage as Philippine KPOP Convention Inc., introduced the night’s featured performers, each bringing their own flair to the KPOP Dance Battle stage.

As the first act to hit the stage, Dazz Official had the crowd hyped and moving along with their charisma and explosive energy.

Dazz Official

Excrementum delivered a performance that highlighted their fluid dance style and bold vision of a genderless concept in the dance community.

Excrementum

Kairos, an all-girl powerhouse formed by Na’Be and Meraki, owned the stage with fierce, synchronized choreography, serving unstoppable girl power and proving just how perfectly in sync they are.

Kairos

Principtium, known for their sharp moves and self-produced K-pop covers, amped the crowd with precision and power.

Principtium

Finally, Psycho stormed the stage with wild energy and an all-out performance that got the crowd roaring.

Psycho

The high-energy KPOP Dance Battle was evaluated by a dynamic trio: Mildred Bugay, LG Philippines Product Manager for Audio; AG Constantino, Marketing Communications Manager; and Wilson, member of the country’s rising pop male group, NEW:ID. After an electrifying night filled with jaw-dropping choreography, powerful stage presence, and non-stop crowd-cheering moments, the panel hailed Principtium as the Champion for their standout performance that stole the show. Kairos wowed the judges with their energy and precision to claim 2nd place, while Psycho brought passion to secure 3rd place. To celebrate the creativity, talent, and heart of all the performers, the remaining teams were also awarded an LG xboom Bounce as a special consolation prize.

Principtium

Kairos

Psycho

The crowd got louder as audience members were invited to join the fun and step into the spotlight to show off their moves and bring the xboom energy to life. With guidance from the dance choreographer, they grooved to the catchy rhythm of “Gnarly” by KATSEYE, confidently following each step while bringing their own personality, charm, and playful energy to the stage. Winners were determined by the loudest cheers from a crowd that was genuinely engaged and full of support. They also took home LG xboom by will.i.am products as prizes.

The crowd went into a frenzy as NEW:ID, the rising pop phenomenon, fired up the crowd with their synchronized moves, and powerful stage presence. Performing fan-favorite tracks like “Ghost,” “Killing It Girl,” and “Deja Vu,” turning the venue into a dance floor, with fans waving their light sticks and singing along. “As performers, sound is everything when we're performing, and bass is a big deal for us. It gets us more in the zone and brings our full energy to the stage. And what better speaker to bring that to life than the LG xboom AI? It's loud, powerful, and every beat just hits hard.”

NEW: ID

Just when the energy peaked, Zephanie, Idol Philippines 2019 Grand Champion, electrified the crowd with her show-stopping performance. Her clear, commanding vocals, amplified by LG xboom AI’s precision tuning and deep, balanced sound, cut through the crowd and pulled everyone in. Performing powerful renditions of and “Problem,” and “Bang Bang” Zephanie showed why she’s one of today’s most promising vocalists.

Zephanie

With LG xboom by will.i.am’s advanced audio tech, every note hit harder, turning a great performance into an unforgettable moment. "On stage or in my daily routine, LG is always by my side. It really helps to have a speaker you can rely on, and the LG xboom by will.i.am speakers are always there when I need them like playing my rehearsal playlists one minute, then helping me relax with chill music the next. Being able to perform with confidence, knowing LG’s got my back, feels like a dream."

The night ended on a feel-good finale as DJ Dara took over the rhythm, keeping the energy alive with her signature mix of upbeat K-pop tracks and party dance music.

DJ Dara

This is the future of music. LG made sure everyone felt it, reminding the crowd that Life’s Good when powered by music, technology, and real connection. In collaboration with will.i.am’s forward-thinking creative vision, the LG xboom by will.i.am isn’t just a speaker, it’s a statement. Smart, adaptive, and bold, these speakers fuse cutting-edge technology with deep, immersive sound, designed to move with you and move you. Whether you're at home, on the go, or in the zone, the LG xboom delivers the sound you need, exactly when and where you need it.

Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at https://www.lg.com/ph/audio/xboom and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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One Year, Half the Price: LG Online Brand Shop Anniversary Sale!

Make the most of LG’s Online Brand Shop anniversary with up to 50% off on selected items, limited-time savings, exclusive promos, and home upgrade bundles from July 23 to August 1

LG Philippines Online Brand Shop marks its first anniversary with a week-long treat of exclusive deals, big discounts, and exciting freebies. From July 23 to August 1, 2025, shop directly at lg.com/ph/promotions/lg-obs-anniversary/ and enjoy special offers made just for you.

Kick off your shopping spree with a ₱500 Welcome Coupon just for signing up, plus enjoy an extra ₱300 off automatically applied at checkout for even more savings. To make things even better, FREE DELIVERY is available in these areas: Greater Manila Area (GMA), Bulacan, Pampanga, Cavite, Laguna, Batangas, Benguet, Rizal, Pangasinan, Tarlac, Zambales, and La Union, to bring your favorite LG appliances right to your doorstep with ease.

For everyday music escapes

Turn up the volume with LG’s latest lineup of audio innovations. The LG XBOOM Go XG7QBK (XG7QBK), originally priced at ₱9,490, is now at just ₱4,745! That’s 50% OFF and comes with a free camping chair, perfect for your next barkada hangout.

The LG xboom Buds (BUDS), created in collaboration with will.i.am, deliver immersive audio in a sleek, on-the-go design for only ₱2,995.

Or go bold with the LG xboom Grab (GRAB), offering big sound in a compact form for just ₱7,190, with a FREE camping chair.

For effortless laundry days

Make laundry day a breeze with LG’s reliable, energy-efficient washing solutions. The 7.5KG Top Load Washing Machine with Smart Inverter Motor (T2175VBTB), yours for only ₱13,996 exclusively from the LG Online Brand Store.

Take care of bigger laundry loads with the 15KG Twin Tub Washing Machine with Roller Jet Pulsator (P1500RTW). Priced at ₱16,995 for a limited time, and automatically extra ₱300 off when you check out.

For all-in-one convenience, the 8/5KG Front Load Combo Washer Dryer with AI DD (FV1208D4W) is a smart-saver at ₱39,995 from July 23 until August 1.

For K-dramas and Korean cravings alike

Enjoy a full home theater experience with the 55" LG NanoCell AI NANO80 4K Smart TV (55NANO80ASA), for only ₱31,990, with an additional ₱300 off exclusively when you buy from the LG website.

Pair your viewing with Korean food favorites using the 25L NeoChef™ Smart Inverter Microwave Oven with Grill (MH6565DIS), now at ₱8,895 with a free GrabFood voucher, ideal for those late-night binge sessions.

For better focus, in a refreshed space

The 23.8" IPS Full HD Monitor with AMD FreeSync™ (24MR400-B), is now available for ₱5,195 and comes with a FREE Gaming Pad, ideal for switching between productivity and play, creating a healthier and more productive work-from-home environment.

Complement your setup with the 32㎡ LG PuriCare™ AeroHit Air Purifier (AS35GGW10), now priced at ₱9,499 when you buy exclusively at lg.com/ph and includes a FREE Air Filter to help maintain clean, fresh air while you work.

LG transforms everyday routines into meaningful experiences, from making laundry days effortless to elevating entertainment and enhancing your home workspace. Proudly rooted in Korean innovation and design excellence, LG brings comfort, style, and smart solutions to Filipino homes. Life’s Good when innovation supports the way you live.

Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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LG launches Next-Gen xboom speakers with AI Smart Sound and creative direction by will.i.am

Featuring balanced and warm signature sound plus AI Sound, AI Lighting, AI Calibration, and RAiDiO.FYI across the entire “xboom by will.i.am” lineup for a truly immersive audio experience

LG is redefining its sound experience with the launch of the new xboom lineup, an evolution from the bold power of XBOOM to a more elevated, design-forward approach to audio. Built for how people listen today, xboom blends sleek style, balanced acoustics, and smart features that adapt to any space, setting a new standard for portable sound.

Bringing this vision to life, LG partnered with global music icon will.i.am as the lineup’s Experiential Architect. A nine-time Grammy winner and innovator at the intersection of music and technology, will.i.am fine-tuned the xboom collection to deliver richer, warmer tones and a more immersive listening experience, infusing every detail with creativity, precision, and cultural edge.

LG xboom Stage 301
The LG xboom Stage 301 delivers immersive sound powered by a 6.5” woofer and 2.5” midranges, filling the room with deep bass and wide-stereo clarity. With 12 hours of playtime, it’s built to keep the music going all day and night.

It’s also IPX4-rated for water resistance, making it splash-proof and ready for anything, whether it’s a weekend get-together with friends or a classic karaoke night with the family. And with karaoke-ready mic controls and DJ effects accessible through the LG ThinQ app, turning any gathering into a full-on performance has never been easier.

LG xboom Bounce
The LG xboom Bounce lives up to its name, bringing powerful bass and vibrant energy that makes every beat feel like it’s in motion. Dual passive radiators and twin dome tweeters deliver lifelike clarity and rich detail, turning up the rhythm in any space. With an impressive 30-hour battery life, it’s built to keep the good times bouncing from sunrise to long after sunset.

Rated IP67 for water and dust resistance, and tested to U.S. military standards, proven to pass all 7 durability tests including rain, vibration, impact, salt water spray, flooding, sand dust, and high temperature, it’s built for all kinds of spur-of-the-moment adventures. With its sleek design and grab-and-go strap, Bounce isn’t just a speaker, it’s your beat-on-the-go.

LG xboom Grab
Designed for outdoor fun, the LG xboom Grab packs crisp, dynamic sound through a high-performance 16mm dome tweeter, perfect for open-air playlists and on-the-go vibes. Its tube-shaped body is built for easy handling and adds a bold, modern edge to your look, while the stylish strap lets you carry or hang it with ease. 

Like the Bounce, it’s also rated IP67 for water and dust resistance and built to meet all the U.S. military durability standards, so you’re free to take it anywhere, rain or shine. With up to 20 hours of playtime, the Grab keeps your soundtrack going from morning hikes to late-night hangouts, proof that big sound can come in a small, adventure-ready package.

LG xboom Buds
The LG xboom Buds deliver rich, clear sound powered by a next-gen graphene-coated driver, bringing detailed, high-clarity audio straight to your ears. Whether you're on the move or in the zone, advanced noise cancellation blocks out traffic and road noise, while three mics, including two beamforming, keep your voice crystal clear on every call.

The xboom Buds app lets you customize your sound with EQ settings and works seamlessly across iOS and Android. With up to 30 hours of playtime and an IPX4 water-resistant rating, these buds are built to keep up, because great sound should move with you, not slow you down.

Smarter Listening with AI-Powered Features
Across the entire xboom lineup, LG integrates intelligent features that elevate your audio experience. AI Sound automatically adjusts settings based on genre, while AI Calibration optimizes output according to your space. AI Lighting detects music mood and syncs lighting effects, and with Auracast™ Party Link, you can pair with unlimited xboom speakers in just one tap to create an even bigger soundstage.

Life’s Good When Music Moves You
Whether it’s a party, a chill day outdoors, or just your favorite playlist at home, the new LG xboom by will.i.am lineup redefines how you enjoy music. With expertly tuned sound, Life’s Good when the volume is just right.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at https://www.lg.com/ph/audio/xboom and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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