LG Brings Joy to the Holidays with Joyful Clean Pop-Up Featuring the LG AI Washing Machines and New Styler

Experience and join LG’s Joyful Clean Holiday Pop-Up at SM Mall of Asia from December 12-17, explore the LG AI Front Load, Top Load Washing Machines, and LG Styler with HandySteamer™, and win exciting prizes!

LG Electronics turned up the holiday cheer with its Joyful Clean Holiday Pop-Up, running from December 11 to 17, 2025, with the introduction of the new LG AI Washing Machines and LG Styler powered by advanced Korean technology, giving guests a special preview at LG’s next-level home innovations. Hosted by the energetic Kuk Shine, the event blended style and smart living for families and fashion enthusiasts alike, welcoming guests into a space filled with lights, music, and holiday magic at the SM Mall of Asia. The celebration also featured a special appearance by Kim Won Shik, who shared his enthusiasm for LG’s innovative products, along with a high-energy performance by Saja Boys that captivated the crowd with their dynamic dance routine.

The immersive pop-up offers hands-on experiences with LG’s latest innovations, from the LG Styler with HandySteamer™ to the LG AI Washing Machines. Visitors could see for themselves how these smart home solutions fit seamlessly into modern holiday life, making last-minute outfit prep, family laundry, and garment care effortless. The pop-up gives everyone a chance to enjoy the festive ambiance, interactive demos, and exciting surprises that make LG’s holiday celebration truly one-of-a-kind.

Mr. Nakhyun Seong, LG Philippines Managing Director, expressed his excitement and pride, inviting guests and mall-goers to explore, try, and discover how LG’s innovations can bring more convenience, care, and joy into their homes. “We’re excited to open this week-long pop-up store where you can experience the latest innovations from our new AI-powered Washing Machines and the new LG Styler. These products represent the best of Korean technology: smart, efficient, and designed to make everyday living easier, especially during the busy holiday season,” he shared.

Ms. Patricia Sioson, LG Philippines Product Manager for Washing Machines, showcased the new series of LG AI Front Load Washing Machines, 15/8kg Front Load Washer Dryer & 15kg Front Load Washer, showcasing how they simplify and optimize laundry for modern households. She shared, “LG AI washers are designed to handle bigger loads, perfect for families during the holidays. You can wash more clothes in fewer loads, and these models come with bigger capacity options. The LED model has clean, modern touch buttons, and the LCD model is very intuitive and user-friendly.”

The LG AI Front Load Washing Machines make holiday laundry smarter and more convenient. Through the LG ThinQ App, users can download the Pet Care Cycle, which helps remove pet odors and stains, perfect for households with fur babies. These washers help families get through busy laundry days faster, keeping clothes fresh, clean, and ready to wear even during the holiday season.

Patricia also showcased the LG AI Top Load Washing Machine, highlighting its smart, gentle, and effective laundry care. She shared, “Our Top Load model features AI DD™, which uses deep learning to detect the weight and softness of garments, ensuring every wash is gentle and effective while keeping clothes thoroughly clean.”

The LG AI Top Load Washing Machine is designed for busy households, with large capacities that allow more clothes to be washed in fewer loads. 6-Motion Direct Drive moves the drum in tumbling, rolling, and scrubbing patterns to mimic handwashing, while AI Wash optimizes water and detergent usage and Turbo Wash reduces wash time without compromising cleaning quality. Through the LG ThinQ App, users can access additional cycles and monitor their laundry remotely, making household chores more convenient and efficient.

Ms. Alyssa Alvarez, LG Philippines Product Marketing Manager for Home Solutions Emerging Products, showcased the LG Styler with HandySteamer™, highlighting its smart and convenient features that make fabric care effortless, especially during the busy holiday season. “The LG Styler is designed to fit seamlessly into your daily life,” she shared. “It now features a Smart LCD Touch Display, making it even easier for users to operate with intuitive controls, clear icons, and real-time monitoring.”

The LG Styler with HandySteamer™ quickly removes wrinkles from garments that don’t need a full cycle, while the EZ Fit PantsPress™ function gives trousers a crisp crease without ironing. QuickRefresh™ feature revitalizes clothes in just 18 minutes, and the AutoFresh System™ keeps garments fresh while dehumidifying your home with up to 10L capacity. It also removes 99% of dust with a gentle twisting motion, ensuring clothes are clean, fresh, and ready to wear. “We’re excited for everyone to try it and experience how it can make holiday preparations easier, faster, and more enjoyable,” Alyssa added.

Korean actor and singer Kim Won Shik also graced the event, raising the vibe for guests and spectators alike. Known for his roles in Alchemy of Souls and Reunion Counselling, as well as his performance of the official soundtrack for the Philippine adaptation of What’s Wrong With Secretary Kim, Kim also shared his excitement about the LG Washing Machine lineup. “With my busy schedule, rehearsals, filming, and traveling, taking care of my clothes is important. That’s why I’m excited about the LG Washing Machine lineup, especially the feature that detects fabric and chooses the best wash automatically.” He also thanked LG Electronics and his Filipino fans, sending his gratitude and holiday cheer to everyone present.

Kuk Shine shared how the LG Styler has become her go-to essential, especially on busy days. “I love using the LG Styler, especially when I’m on the move,” she shared. “It keeps me polished despite my packed schedule. I just place my outfit inside, do my makeup and prep for the day, and when I come back, it’s fresh and wrinkle-free. For someone always on the go, having this at home is a lifesaver, it keeps me looking put-together without any stress.”

The event was also hyped up by a dynamic performance of Soda Pop from Saja Boys, who energized the crowd with their high-energy dance moves and captivating stage presence, kicking up the fun to the celebration.

Mr. Chang Hee Doh, LG Philippines Product Director for Home Solutions, presented a special sneak peek of LG’s upcoming innovations, set to launch in 2026. “This is part of the next-generation TX Topload series. You’ll immediately notice the new design, sleeker, more modern, and built for intelligent fabric care. Inside, you can expect upgrades with AI DD™, 6 Motion™, and TurboWash3D™, making top load washing smarter than ever,” he shared. More details will be revealed soon, promising a new era of smart, convenient, and efficient laundry care. He also expressed his gratitude to everyone at the celebration. “Thank you for joining us as we showcased our latest innovations, the AI Front Load, AI Top Load, and the new LG Styler, along with an exciting first look at our upcoming 2026 products. We hope you’re as excited as we are for what’s ahead,” he said. LG’s brand partners, Breeze, Surf, Dove, Surf Fabric Conditioner, and Close Up, also supported in bringing the lifestyle and practical care focus of the event to life.

Visit the LG Joyful Clean Holiday Pop-Up from December 11-17, 2025 at the Level 2 of SM Mall of Asia, Entertainment Mall and explore LG’s latest innovation. Register and get a chance to take home an LG 20L NeoChef Microwave Oven or one of three LG 21KG AI Top Load Washing Machines in the raffle. Winners will be announced on the official LG Philippines Facebook and Instagram pages.

The Joyful Clean Holiday Pop-Up perfectly captures LG’s vision of making everyday life better. From innovative appliances that simplify laundry to lifestyle experiences that bring families and friends together, it showcased how smart solutions can create more convenience, care, and joy at home. Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. With LG, every moment, whether tackling holiday chores or enjoying festive celebrations with loved ones, reminds us that Life’s Good. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and Tiktok.

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Rain-Proof Your Daily Wardrobe with LG Styler

Featuring TrueSteam™, Gentle Dry, and Pants Crease Care for Hygienic, Polished Looks Every Day

For many professionals, keeping workwear fresh and polished during unpredictable weather has become a seasonal challenge. With the LG Styler, the ultimate clothing care system, you can breeze into the rainy days and head into the next workday looking crisp, refreshed, and ready for any challenge, no matter the season.

 
Whether in transit or at work, your clothes naturally absorb trace odors and airborne allergens. The TrueSteam™ technology eliminates up to 99.9% of viruses and bacteria, with 100% water and no chemical additives. For delicate pieces like rain-soaked blazers or corporate suits, the Gentle Dry function uses the Heat-Pump Technology to dry fabrics at low temperatures, preventing shrinkage and damage while leaving them hygienically refreshed after every use.

 
When it comes to uniforms and daily wear, the Moving Hanger simulates hand-waving motions up to 200 times per minute, gently shaking off dust and wrinkles. Paired with the Refresh function, it ensures clothes are crisp and odor-free, making it easy to rewear the same set of clothing.

Sharp creases aren’t just a detail, it’s a statement of professionalism. With Pants Crease Care, slacks and trousers retain their lines while minimizing wrinkles, ensuring office-ready polish without the hassle of ironing. You can step out looking sharp, whether it’s for an early meeting, a last-minute presentation, or important client calls.

Designed to create a more comfortable environment, the Dehumidifying function keeps indoor air fresh and free from excess moisture, even on the most humid days. To make life even easier, there’s no need to visit the dry cleaners, the LG Styler brings professional care right into your home. The LG ThinQ™ app gives you the convenience of controlling and monitoring your Styler remotely, so your clothes are ready exactly when you need them.

 
In a season where rain showers and long days are unavoidable, the LG Styler eases you back into daily life, helping you look best without the extra effort, even on the dampest days. Step into each morning confident that your clothes are ready to match your schedule, no matter the forecast. After all, Life’s Good when every detail is cared for, letting you shine through the rain.

 
Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and TikTok.

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LG Ambassador Challenge Boosts Community Care: New Tres Cruses Health Center Opens for Mothers and Children

New facility expands maternal and pediatric care access for families in Barangay Tres Cruses in Tanza, Cavite with support from LG Philippines.

The Barangay Tres Cruses Health Center inaugurated by LG Philippines Managing Director Mr. Nakhyun Seong (4th from right) with Dr. Ruth Punzalan, winner of the 2025 LG Ambassador Challenge (5th from right), together with Kim Kwan Hyun and Ann Young Eui (3rd and 4th from left), and the volunteers of the Programa Para sa Alagang Ina at Sanggol

LG Philippines inaugurated the newest Barangay Tres Cruses Health Center in Tanza, Cavite on November 4, 2025, marking an important milestone for maternal and child healthcare in the community. Led by Dr. Ruth Punzalan, winner of the 2025 LG Ambassador Challenge, the center is part of her “Programa Para sa Alagang Ina at Sanggol” initiative and now offers more consistent and comprehensive services for residents who previously had limited access to medical care.

During the event, Dr. Punzalan shared how the project has transformed their ability to serve residents. She explained that the center can now accommodate up to 10 patients per day, compared to the previous setup where operations were limited to half-day schedules. "I’m deeply grateful to LG for supporting Barangay Tres Cruses through this initiative. Many residents, especially in Quarry and Wellington Subdivision, face challenges accessing health services. With the new health center, we can now help more people each day, support pregnant women and children, and make sure they receive the medicines and vaccines they need. LG’s support truly gives families hope and brings essential services closer to the community," she said.

Health Center volunteer administers care to a resident of Barangay Tres Cruses

The center now provides full maternal care services, including prenatal checkups, safe postpartum support, and counseling for new mothers. Pediatric services have also been strengthened, allowing the center to give essential vaccines, treat common illnesses, and ensure children in Barangay Tres Cruses receive timely medical attention.

The inauguration gathered Dr. Ruth Punzalan along with Kim Kwan Hyun (KFHI), Ann Young Eui of Korea Food for the Hungry International (KFHI), and the dedicated volunteers of the health center — showcasing the strong partnership among the community and LG Philippines.

Barangay Tres Cruses Health Center in Tanza, Cavite

LG Electronics Philippines Managing Director Mr. Nakhyun Seong praised the initiative and highlighted LG’s commitment to uplifting communities through the LG Ambassador Challenge. “We are proud to support Dr. Punzalan’s mission to improve healthcare access in Barangay Tres Cruses. This health center represents hope, progress, and meaningful change for families in the area,” he said. “At LG Philippines, we believe that innovation must create better lives. Through the LG Ambassador Challenge, projects like this help communities grow stronger and healthier for generations.”

As the Barangay Tres Cruses Health Center begins serving the community, its mission aligns strongly with LG’s belief in empowering people through meaningful innovation. Life’s Good when communities have access to the care and support they need—a belief that continues to drive LG’s support for initiatives that create real, lasting change. By backing Programa para sa Alagang Ina at Sanggol, LG hopes to help build a future where mothers and children in Barangay Tres Cruses live safer, healthier lives, bringing the company’s vision of a better world even closer to reality.

Life isn’t only about having the latest technology -- it’s about the meaningful experiences it enables and the positive impact it brings to everyday living. Discover more at www.lg.com/ph/ and stay connected by following LG Philippines (@lgphilippines) on Facebook, Instagram and Tiktok to learn more.

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LG Brings Ideas to Life with LED All-in-One Displays for Optimized Meetings

With effortless installation, built-in controls, and advanced sharing tools,
LG makes every meeting more engaging and efficient

Meetings are where ideas are born, strategies take shape, and teams align toward common goals. The right tools can make all the difference between a productive session and one that falls short. LG introduces its LED All-in-One (AIO) LAPA, or LED All-in-One Professional Assembly, series, available in 136-inch and 163-inch models, designed to bring clarity, efficiency, and a touch of sophistication to every meeting room.

LG LED All-in-One delivers an effortless upgrade to any workspace unlike traditional projectors or complex video walls. Installation is simple, everything is already built in, from the controller to the speakers, so businesses can skip complicated wiring and external devices. Once in place, the display becomes the natural centerpiece of the room, offering crystal-clear visuals and rich sound that make every presentation, video call, or brainstorming session livelier and more engaging.

With the LG LED All-in-One, make your meetings flow seamlessly. Its built-in Office Meeting Mode easily configures meeting room details and also includes convenient features like automatic input switching, a presentation timer, and adjustable settings such as auto-brightness and picture mode. These features help presenters by making discussions run smoothly and keep participants focused on the ideas being shared.

LG also designed the LAPA series with long-term reliability in mind. Its front-serviceable design makes maintenance quick and hassle-free, while LG Connected Care, LG’s cloud-based monitoring solution, remotely diagnoses issues and manages display status to ensure uninterrupted performance. This means IT teams and office managers can rest easy knowing the technology is quietly working in the background without disruption.

More than just a display, the LG LED All-in-One transforms meeting rooms into dynamic hubs of collaboration. By combining sleek design, smart functionality, and world-class reliability, LG empowers teams to communicate more effectively, make decisions faster, and build stronger connections. With the LAPA series, meetings don’t just happen, they come to life.

Life’s Good when ideas flow freely, collaboration feels effortless, and every meeting becomes a chance to inspire something bigger. With the LG LED All-in-One, the meeting room becomes exactly that kind of space. Learn more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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LG DualCool Partners App: Simplifying Processes, Strengthening Partnerships

A seamless solution built for LG’s trusted dealer network, simplifying workflows and ensuring that every installation is accounted for with accuracy and efficiency

Partnerships grow stronger when powered by innovation. LG Electronics Philippines celebrates this by launching the LG DualCool Partners App, a digital platform created exclusively for its trusted network of dealers and sub-dealers in the air-conditioning business. Designed to strengthen collaboration, streamline processes, and drive the continued growth of LG DualCool air conditioners across the country, the app reflects LG’s commitment to making business easier and more rewarding for its partners.

As the demands of the market continue to grow, success comes not only from offering world-class technology but also from building seamless and connected partnerships. Through the LG DualCool Partners App, dealers and sub-dealers can easily register their business, log unit installations with details such as model numbers, serial codes, and installation dates, and even upload photos for confirmation. Submissions are then verified by LG to ensure accuracy and program of integrity, reducing paperwork and administrative tasks along the way.

Dealers and sub-dealers can quickly access the LG DualCool Partners App by following a few simple steps:

1. Tap the Google Play Store or App Store icon on your mobile device.
2. Search for “LG DualCool Partners” and select it from the results.
3. Click Install, then Open the app.
4. Log in using your registered email and password.

With its installation tracking dashboard, partners gain real-time visibility into their work, helping them stay organized, monitor progress, and focus more on strengthening customer relationships. By streamlining these processes, the app empowers dealers to grow their business more efficiently while enjoying the tangible benefits of working hand-in-hand with LG.

LG’s vision continues to be guided by the goal of creating partnerships that foster growth and lasting impact. The LG DualCool Partners App reflects this belief by providing dealers and sub-dealers with an easy-to-use mobile platform solution. Life’s Good when partnerships flourish and customers enjoy comfort every day.

Life isn’t just about having the latest technology, it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/business/hvac/commercial-end-user/ and stay connected by following LG HVAC Solutions Philippines (@LGHVACSolutionsPH) on Facebook, and LinkedIn, as well as LG Global (@lgphilippines) on Facebook, Instagram, Tiktok.

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LG PuriCare™ Dehumidifiers power a new era of art and heritage conservation at the National Museum of Fine Arts

Featuring advanced humidity control, Dual Inverter Compressor technology, UVnano™ hygiene features, and ultra-quiet operation, LG Dehumidifiers help protect priceless artworks under optimal gallery conditions.

LG Philippines Managing Director Mr. Nakhyun Seong with National Museum of the Philippines Director-General Mr. Jeremy Barns, CESO III during the official turnover of the LG PuriCare Dehumidifiers

LG Philippines has reaffirmed its enduring partnership with the National Museum of Fine Arts, donating LG Puricare™ Dehumidifier units as part of a shared commitment to preserving the nation’s cultural treasures. These state-of-the-art units are now in place across key galleries, maintaining ideal climate conditions to safeguard delicate and irreplaceable works of art.

In Spoliarium Hall, masterpieces such as “Spoliarium” (1884), “Josephine Sleeping” (1896), and “El Asesinato del Gobernador Bustamante” (1904) are now better protected against environmental threats—thanks to LG PuriCare™ Dehumidifiers

 

Museums are far more than spaces for public display—they are controlled environments where even minor fluctuations in temperature or humidity can lead to long-term damage. Excess moisture, in particular, can cause warping, mold growth, and pigment deterioration. That’s where dehumidifiers play a critical role: maintaining stable humidity levels that help ensure the longevity of collections.

In Gallery VIII - Silvina and Juan Laya Hall, sensitive historical works like "Bataan" (1942) and "Rape and Massacre in Ermita" (1947) are preserved under ideal conditions, with LG's support helping to meet rigorous conservation standards

This partnership strengthens the National Museum’s internal climate regulation systems, enhancing its ability to meet the demands of professional art conservation. Each LG PuriCare™ Dehumidifier contributes to long-term protection across the museum’s most vulnerable and valuable spaces.

In Gallery V - Dr. Jose Rizal Hall, the 1923 "Portrait of Dr. Jose Rizal" is maintained in climate-stable conditions, preserving the likeness of the national hero with the help of LG's advanced technology

Designed with both performance and safety in mind, LG’s PuriCare™ Dehumidifiers feature a highly efficient Dual Inverter Compressor, allowing for faster moisture removal and significant energy savings. UVnano™ technology helps maintain a hygienic water tank by inhibiting bacterial growth, while the ultra-quiet 33dB operation ensures that conservation work continues undisturbed. Engineered for ease of use, the units also include ergonomic handles, smooth-glide wheels, continuous drainage options, and smart connectivity via the LG ThinQ™ app for real-time monitoring and remote control—enabling seamless integration into the museum’s day-to-day preservation efforts.

In Gallery IV - Fundacion Santiago Hall, the 1900 piece "Philippine Colonial Tradition of Portraiture" is similarly protected under tightly controlled environmental conditions

“LG is proud to be a partner in preserving the nation’s cultural treasures,” said Mr. Nakhyun Seong, Managing Director of LG Philippines. “Through this donation, we’re helping to create the right conditions for protecting priceless artworks. It’s a privilege to support institutions that celebrate Filipino identity and creativity. Life’s Good when history, heritage, and innovation come together.”

In Gallery XIII - Vicente and Carmen Fabella Hall, important works such as “Timbulan ng Laya at Diwang Dakila” (1996), “Sabel” (1966), and two Stations of the Cross from 1960 are conserved in climate-controlled conditions made possible by LG’s technology

At the heart of the National Museum of Fine Arts lies a collection that tells the evolving story of the Filipino people—through resilience, artistry, and national pride. Few works capture this spirit more than Juan Luna’s monumental Spoliarium. To help safeguard this iconic painting and others by National Artists like Fernando Amorsolo, Félix Resurrección Hidalgo, and Benedicto Cabrera, LG PuriCare™ Dehumidifiers—each capable of removing up to 30 liters of moisture per day—now work silently in the background, defending against the invisible threats of time, decay, and climate.

National Musem of the Philippines Director-General Jeremy R. Barns discusses the importance of climate control and dehumidifiers in preserving artworks like Juan Luna’s “Spoliarium”

“Spoliarium is the most iconic work of art in the Philippines,” said Jeremy R. Barns, Director-General of the National Museum of the Philippines. “When it won the gold medal in Madrid in 1884, it inspired none other than José Rizal himself—and it continues to inspire every generation since. That’s why we must protect it—not just as a piece of history, but as a living symbol of our national identity, for all who come after us.”

He added, “Luna’s journey and triumph in Europe are powerful reminders of our cultural strength. His work, and others like it, reflect our roots, our resilience, and how far we’ve come as a nation.”

In Gallery II – Friends for Cultural Concerns of the Philippines, Inc. Hall, the devotional piece “Via Crucis” (1830) is kept in stable humidity conditions, protected from moisture-related damage by LG PuriCare™ Dehumidifiers

Preserving these works is not without challenges. The museum battles the effects of the country’s tropical climate daily. “Humidity is one of the biggest threats to our collection,” Director Barns explained. “Fluctuations in temperature can severely damage fragile works—paintings, wood, canvas. That’s why we need environmental control. LG’s dehumidifiers are exactly what we need to fight moisture and ensure these pieces endure.”

Official turnover ceremonies were attended by representatives from both LG Philippines and the National Museum, including: (L-R) Ms. Anne Rosette G. Crelencia, Chief Administrative Officer: Research, Collection, and Conservation Management Division; Mr. Jave Enriquez, LG Philippines ES Product Manager; Mr. Changsoo Jang, LG Philippines ES Product Director; Mr. Nakhyun Seong, LG Philippines Managing Director; Mr. Jeremy R. Barns, Director-General, National Museum of the Philippines; Mr. Andoni M. Aboitiz, Chairman of the Board of Trustees; Atty. Ma. Rosenne M. Flores-Avila, Deputy Director-General for Administration; and Mr. Arvin Manuel R. Villalon, Acting Deputy Director-General for Museums

With cutting-edge humidity control technology now deployed throughout the galleries, the National Museum is better equipped to strengthen its preservation efforts—protecting masterpieces from Spoliarium to Sabel and everything in between.

In Gallery IX – Early 20th Century Philippine Portrait Hall, works like the unfinished “Portrait of Florencia ‘Nena’ Singson Gonzales-Belo” (1972) are kept in optimal condition alongside portraits from 1951 to 1996, supported by LG PuriCare™ Dehumidifiers

More than a donation, this partnership represents a growing, shared commitment to heritage conservation. As the public continues to rediscover the joys of visiting museums and cultural institutions, the National Museum remains steadfast in its mission—to preserve, educate, and inspire. This same technology that protects priceless art also proves highly useful in everyday environments—offering ideal humidity control for homes, offices, and other spaces where clean air and moisture balance are essential.

“Our partnership with LG continues to grow,” Director Barns concluded. “It began with digital displays that helped us tell stories. Now, it has expanded to include conservation technology that protects these works—so they can be seen and appreciated not only today but for many years to come.”

The LG PuriCare™ Dehumidifier, now standing in the presence of Spoliarium, marks a powerful symbol of innovation supporting heritage

To support the arts is to support the very soul of a nation. Through its meaningful contribution, LG helps ensure that Filipino art, culture, and history are not only preserved—but remain visible, accessible, and alive for generations to come.

Because when art and heritage are protected, Life’s Good.

Life isn’t just about having the latest technology; it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/business/hvac/commercial-end-user/ and stay connected by following LG HVAC Solutions Philippines (@LGHVACSolutionsPH) on Facebook, and LinkedIn, as well as LG Global (@lgphilippines) on Facebook, Instagram, Tiktok.

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LG Front Load Washer innovation highlights expanded lineup for modern homes

Built for Today’s Households, This Smart Laundry Solution Combines Big Capacity, AI DD™ Technology, Pet Care Wash Cycle, TurboWash™, and Everyday Simplicity

LG Electronics unveils its latest washing machine models, the new 15/8kg Front Load Washer Dryer & 15kg Front Load Washer with slim design that’s large in capacity, both equipped with AI Direct Drive™, Pet Care Wash Cycle via ThinQ app and TurboWash™. These new models deliver powerful yet gentle washing performance with larger, more efficient capacity.

15/8kg Front Load Washer Dryer with Touch LED Control

At the core of this washer’s performance is AI DD™, which utilizes deep learning technology to automatically detect the load weight and fabric softness of the garments. The washer then applies the Optimal Washing Pattern to ensure thorough cleaning while reducing fabric damage, helping clothing last longer. Pet owners can take advantage of the Pet Care Cycle1 via the ThinQ App, which provides high-temperature washing up to 60 degrees Celsius and four warm water rinse cycles, effectively removing 99 percent of pet odors.

15kg Slim Front Load Washer with Touch LED Control

Furthermore, LG’s new washer streamlines the laundry experience with enhanced performance technology and added convenience. Thanks to TurboWash™ 360°, washing cycles can be reduced to just 39 minutes. The washer also features an intuitive LED Touch Button for easier control. It offers a space-efficient yet spacious design, backed by a 10-year warranty on the motor, giving users less worries and the confidence of long-term reliability.

From managing daily chores to finding time for rest, people look for solutions that make life smoother and more meaningful. LG’s latest washer models are designed to fit seamlessly into modern living, making room in the day for comfort, connection, and care. Life’s Good when there’s room for the essentials that bring ease and comfort to your routine.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram andTiktok.

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LG and Cinemalaya Drive the Future of Filipino Film and Creativity

Honoring the next generation of Filipino filmmakers, LG awards the Cinemalaya 21 winners with the next generation of LG OLED AI TVs that bring every story to life

LG Electronics Philippines proudly joins hands with Cinemalaya Philippine Independent Film Festival as Major Sponsor, further solidifying its commitment to empowering Filipino artistry and innovation. This year’s theme, “Cinemalaya 21: Layag sa Alon, Hangin, at Unos”, continues the festival’s legacy of celebrating Filipino independent films and supporting new filmmakers, keeping Philippine cinema vibrant with stories that reflect and capture real Filipino life. Since its launch in 2005, Cinemalaya has become one of the country’s most respected film festivals, providing a platform for filmmakers to share inspiring and meaningful stories.

This partnership reflects LG’s commitment to empowering creativity and the arts through technology, continuously supporting film, design, and visual storytelling that celebrate human imagination. In recognition of outstanding Filipino filmmaking, LG Electronics Philippines awarded LG OLED evo AI C5 TVs to this year’s winning filmmakers.

Best Film (Full Length) - Bloom Where You Are Planted by Noni Abao

The winners of Cinemalaya 21 reflected diversity of Filipino cinema, with 10 full-length features and 10 short films competing in this year’s festival, each offering a unique perspective and voice. The most celebrated film, Best Film (Full Length), was awarded to “Bloom Where You Are Planted” by Noni Abao, a documentary that follows Agnes, Amanda, and Randy, three land rights advocates from Cagayan Valley whose stories embody resilience, hope, and purpose. Amid their disrupted ties to home, the film celebrates their enduring spirit and unyielding will to protect and uplift their communities.

Best Film (Short Film) - The Next 24 Hours by Carl Joseph Papa

Best Film (Short Film) went to “The Next 24 Hours” by Carl Joseph Papa. An animated film that follows Sheila, a young woman whose strength and spirit are tested over the course of a single day. Through expressive visuals and heartfelt storytelling, the film offers an intimate look at the challenges of facing unwanted attention and asserting her independence in a society that often overlooks women’s experiences, capturing courage, resilience, and the quiet determination to stay strong.

NETPAC Award (Full Length) - Republika ng Pipolipinas by Renei Dimla

The NETPAC Award at Cinemalaya, presented by the Network for the Promotion of Asian Cinema, recognizes films with outstanding artistic merit that contribute to the growth and visibility of Asian cinema. The NETPAC Award (Full Length) went to “Republika ng Pipolipinas” by Renei Dimla, a striking mockumentary centered on Cora Vitug, a farmer who establishes her own community built on empowerment and self-determination. The story highlights that what truly makes a nation great is not its land or history, but the courage of its people, those who continue to dream, create, and stand for change.

NETPAC Award (Short Film) - Hasang by Daniel de la Cruz

The NETPAC Award (Short Film) went to “Hasang” by Daniel de la Cruz, a tender and poetic story that blends myth and memory through the eyes of Boni, a young boy who witnesses his grandmother’s quiet transformation. The film beautifully captures a journey of letting go and embracing mystical truths, revealing the deep interconnectedness of all beings in a world slowly changing around them.

LG OLED evo AI TV's Perfect Black technology

With the LG OLED evo AI TV’s Perfect Black technology, every shadow and contrast is rendered with UL-verified true blacks, allowing viewers to fully appreciate the depth and emotion in dramatic scenes. The a11 AI Processor 4K Gen2 ensures next-level visual detail, upscaling every frame and recognizing faces to enhance expressions and depth, bringing characters and stories to life exactly as the filmmaker intended.

LG OLED evo AI TV's Perfect Color technology

Brightness Booster Ultimate adds clarity even in bright environments, while Perfect Color guarantees 100% Color Volume and Color Fidelity, that every hue, from subtle tones to vivid landscapes, is displayed with accuracy and vibrancy. AI Picture Pro takes it further by analyzing each frame to enhance resolution, brightness, depth, and clarity, making even the smallest details stand out, ideal for filmmakers who want to see every element of their work in full detail. Completing the experience, the AI Magic Remote allows easy control with gestures or voice commands, letting users navigate effortlessly through film libraries, review footage, or explore creative content with ease.

LG OLED evo AI TV

The films featured in this year’s Cinemalaya Festival are a powerful showcase of the craft, passion, and vision of Filipino filmmakers. When paired with the right technology, these masterpieces come alive with emotion and precision. Every frame, expression, and subtle detail of light and shadow captures the story’s intent and brings out the depth and beauty within it. Life’s Good when every story captivates and leaves a lasting impact.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines (@lgphilippines) on https://www.linkedin.com/company/lg-electronics-philippines-inc/, www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and www.tiktok.com/@lgphilippines.

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A Tasty Chance to Win: Comment Your Way to an LG NeoChef™ Microwave Oven

Don’t miss the giveaway contest and take your shot at winning an LG NeoChef™ Microwave Oven along with NutriAsia goodies in partnership with TasteTalk

LG Philippines partners with the rising food creator TasteTalk, for the FasTaste Microwave Oven Recipe Series, a collaboration that blends the innovation of the LG NeoChef™ Microwave Oven with the signature flavors of NutriAsia, including well-loved brands like UFC, Chingu Cafe, and Locally. Together, they’re serving up a fresh way to enjoy quick and easy Korean-inspired dishes right at home, making authentic Korean flavors accessible to every kitchen.

@.tastetalk We're cooking up a Microwave giveaway that you don't want to miss! 2 LG NeoChef Smart Inverter Microwaves 1 LG NeoChef Non-inverter Microwave, and NutriAsia goodies are waiting for you 🎉 Here's how you can win:
1. Follow @.tastetalk and @lgphilippines on TikTok.
2. Comment your fave go-to dish and how the LG NeoChef Microwave can level it up.
3. Don't forget to add these hashtags on your comment: #nutriasiatastetalk #LGNeoChef #LifesGood
Winners will get a message from us on October 17, 2025. #LifesGood #LGNeoChef #FYP #foryoupage #asmrmukbangfood #cravingsatisfied #easyrecipe #kitchenhacks @nutriasiachannel#tastetalk ♬ April - The Young Ebenezers

TasteTalk is turning up the flavor with recipes that are as quick as they are irresistible, think Bulgogi Fried Rice with a perfect savory kick, the Cheesy Scrambled Egg that’s fluffy, melty, and ready in minutes, or the savory Grilled Korean Pork BBQ that’s always a favorite. With the LG NeoChef™'s precision cooking and even-heating technology, plus NutriAsia’s bold, familiar flavors, every dish is a crave-worthy creation that proves convenience can still taste incredible.

Bulgogi Fried Rice

@.tastetalk Who says you can't do a lot in 5 minutes? Try this easy Bulgogi fried rice recipe, made quicker with the LG NeoChef™ Microwave Oven. No oil splatters and pile of dishes, just one bowl of rice and a whole lot of flavor. 🍚 Speedy chows meet tasty meals. Enjoy the best of both worlds! @lgphilippines #LGNeoChef #LifesGood APPLIANCE: LG NeoChef™ Smart Inverter Objet Microwave Oven (MS253561K) INGREDIENTS 2 cups leftover white rice 1 pack (25 g) UFC Fun Chow Bulgogi 1 pc egg PROCEDURE 1. Dump: In a bowl, add leftover rice and UFC Bulgogi Fun Chow. Mix until rice is full coated with seasoning. 2. Add egg. Do not mix for best results. 3.Microwave: Place bowl in microwave. - Press ‘Power’ until it is set to 1,000 watts. - Press ‘+’ until timer is set to 3:30. - Press ‘START’ to cook. 4. Mix: Once the cooking cycle ends, immediately remove bowl from microwave. Mix to break the egg and to allow it to further cook with residual heat. No. of servings: 2 Cooking time: 3 minutes and 30 seconds Preparation time: 1 minute @nutriasiachannel#FYP #foryoupage #recipeshare #eatwithme #asmrmukbangfood #cravingsatisfied #quickrecipe #easyrecipe #food #dinnerideas #dinner #lunch #breakfast #studentmeals #microwave #condoliving #microwaverecipes#kitchen#kitchenhacks #hacks#kitchenappliances #friedrice #ufcfunchow #koreanfood #yellowbasket #nutriasiatastetalk#tastetalk ♬ Lovingcall - Official Sound Studio

Cheesy Scrambled Egg

@.tastetalk Life’s Good, and so are cheesy scrambled eggs in under 3 minutes! 🧀🥚 Minimal effort but with maximum flavor. Try it now! APPLIANCE LG NeoChef™ Smart Inverter Objet Microwave Oven (MS2535G1K) INGREDIENTS 1 pc egg 1 Tbsp UFC Cheesy Overload PROCEDURE 1. Mix: In a microwave heatproof container, whisk egg and UFC Cheesy Overload. 2. Microwave: Place bowl in the microwave. - Press ‘Power’ button until it is set to 600 watts. - Press ‘+’ until the timer is set to 1:00. Set to 1:10 if well done scrambled egg is preferred. - Press ‘START’ to cook. 3. Once the cooking cycle ends, immediately remove from microwave. Mix the egg using a fork until scrambled. @lgphilippines #LifesGood #LGNeoChef @nutriasiachannel #fyp #easyrecipe #microwave ♬ Lovingcall - Official Sound Studio

Korean Pork BBQ

@.tastetalk Korean pork BBQ made simple with UFC Oppa Mixes and the LG NeoChef! 🐷🔥 No flips, no smoke, no mess, just flavor-packed perfection! @lgphilippines #LifesGood #LGNeoChef APPLIANCE: LG NeoChef™ Smart Inverter Microwave Oven with Grill (MH6565DIS) INGREDIENTS 250g (1/4 kg) Pork Belly (Pork Sukiyaki cut), thawed 1 pack (80 g) UFC Oppa! Mixes – Soy Garlic or Sweet and Spicy PROCEDURE 1. Marinate: In a bowl, marinate pork with UFC Oppa! Mixes. • Note: For better flavor and color, marinate for at least 2 hours or overnight. 2. Grill: Place marinated meat on the grill rack, making sure they are properly laid flat and in a single layer to ensure even cooking. Place inside the microwave. Add a plate under the rack for drippings. - Set up the grill combination cooking in your LG Smart Inverter Microwave Oven by pressing ‘Cook Mode’ until ‘Co-1’ appears. - Turn knob to ‘Co-3’ and press ‘START’ to select - Turn the knob to set timer to 8 minutes - Press ‘START’ button to start grilling. 3. Once cooked, remove from the oven and set aside on plate. Servings: 2 - 3 servings Cooking Time: 8 minutes @nutriasiachannel#asmrmukbangfood #koreanbbq #FYP #recipeshare #foryoupage #cravingsatisfied #easyrecipe #microwaverecipes #kitchenhacks#ufcoppamixes #koreanfood#nutriasiatastetalk#tastetalk ♬ Lovingcall - Official Sound Studio

To make the experience even more exciting, LG is rolling out a giveaway contest where participants can join for a chance to win exclusive LG products and special prizes.

Here’s how to join:

1. Follow @lgphilippines and @.tastetalk on TikTok.
2. Watch the pinned video on TasteTalk’s page. Comment your favorite go-to dish and share how the LG NeoChef™ Microwave Oven can make it even better.
3. Include the hashtags #NutriAsiaTasteTalk #LGNeoChef #LifesGood in your entry.

Get a chance to take home these exciting prizes:

• (2) Winners 25L NeoChef ™ Smart Inverter Microwave Oven with NutriAsia products
• (1) Winner 20L NeoChef™ Non-Inverter Microwave Oven in Black with NutriAsia products
• (8) Winners NutriAsia products

Winners will be notified directly by the TasteTalk team on October 17, 2025. Stay tuned for more exciting surprises coming your way soon!

@.tastetalk With new flavors, shared moments, and easy creations, Life’s Good one recipe at a time. ❤🫰🏻 Microwave magic starts here! Let’s cook up discoveries together in the TasteTalk kitchen! Stay tuned for our giveaway! @LG Philippines #LGNeoChef #LifesGood @NutriAsia Philippines #FYP #foryoupage #recipeshare #eatwithme #asmrmukbangfood #mukbang #cravingsatisfied #quickrecipe #easyrecipe #microwaverecipes #microwave #food #DinnerIdeas #dinner #snacks #hack #KitchenHacks #kitchen #kitchenappliances #nutriasia #nutriasiatastetalk #tastetalk ♬ I'M FEELING LUCKY - Ellen Once Again

Life’s Good When Cooking is Easy. In partnership with TasteTalk, the LG NeoChef™ Microwave Oven series delivers efficiency while making it simpler than ever for Filipinos to enjoy flavorful, home-cooked dishes that bring families together and add warmth to the Filipino dinner table.

Catch the FasTaste Microwave Oven Recipe Series exclusively on TikTok via Tiktok, and check out Nutriasia products via Lazada and Shopee .

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on LinkedIn, Facebook, Instagram and Tiktok.

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