SM Supermalls in the East Metro Goes Maxed Out for BTS Comeback

The wait is finally over—global pop supergroup BTS has made their most-awaited return with their powerful new album, Arirang. Marking a new era for the icons who have redefined music and fandom culture worldwide, this comeback has sparked excitement across the globe—and at SM Supermalls, the celebration went all out for all ARMYs.

BTS Fanbase ARMYs of the East PH gather at Shakey's SM Center Antipolo Downtown to watch the live concert streaming

Bringing together through SM Fandom, ARMYs across the East Metro gathered for a series of immersive, music-filled events designed all for you—a true Gala to the Max experience that turned every moment into a shared memory.

Fan-made prizes are given away to lucky ARMYs

ARMYs put out their lightsticks while singing to BTS' new songs from their new album during their comeback concert viewing

ARMYs across the East Metro came together in full force as SM Supermalls delivered back-to-back comeback celebrations. At SM Center Antipolo Downtown, the BTS The Comeback Live Viewing Party turned Shakey’s into a concert-like experience, with cheers, lightsticks, and fan chants filling the space as fans witnessed BTS’ much-anticipated return. Meanwhile, SM City Masinag mall facade was washed in red during the ARIRANG | ARMYRang Cupsleeve Event, where themed setups, fan-made merchandise, and exclusive freebies created a vibrant tribute to BTS’ new era. The excitement continues with another cupsleeve event on April 9 at SM City San Mateo, promising more fan activities and shared moments as the SM Fandom celebrates the Arirang era together.

Your favorite drink with fan-made cupsleeves featuring the K-Pop icons at the ARIRANG | ARMYRang Cupsleeve Event at SM City Masinag

ARMY events at SM can be a mother-daughter bonding moment too.

ARMY's lounge that is ARIRANG-coded at the mall atrium of SM City Masinag for the cupsleeve event

An eventful weekend for SM Supermalls in the East Metro to welcome back BTS

From live viewing parties to fan-led gatherings, SM Supermalls continues to be the home of unforgettable fandom experiences—bringing communities together in ways that are truly all for you.

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BTS Fans Celebrate Members’ Birthdays at SM Malls in the East

September and October were extra exciting for BTS fans as SM Malls in the East hosted fan gatherings for RM, Jung Kook, and Jimin. Virgo Vibes: RM and Jung Kook Day Fan Gathering at SM Center Antipolo Downtown and SerendiPARK: Jimin Day Fan Gathering at SM City San Mateo drew enthusiastic BTS ARMYs for celebrations of music, fun and love for their idols.

In partnership with ARMYs of the East PH, a local BTS ARMY fanbase, these events showcased how SM Malls in the East have become safe and creative spaces for fans to express their love and connect with fellow enthusiasts. The gatherings were filled with heartfelt tributes, photo opportunities, fan interactions, that captured the joy of being part of the ARMY community.

Next on the lineup is Moon Bear: Jin and V Fan Gathering on November 30 at SM City East Ortigas. As part of the SM Fandom campaign, SM Malls in the East invites not just ARMYs but all fandoms to join the fun. Come celebrate your love for music, pop culture, and everything fandom at SM!

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