LG presents its latest innovations powered by "Affectionate Intelligence" at CES 2025

Company’s AI Provides Personalized Experiences that Transform and Enrich Everyday Life, Making You Feel Understood

LG Electronics (LG) is showcasing its latest innovations powered by AI at CES® 2025. Themed “Life’s Good 24/7 with Affectionate Intelligence,” LG’s booth at the Las Vegas Convention Center illustrates how the company is providing incredible convenience and new customer experiences by seamlessly integrating AI into everyday life.

At the entrance of the booth, LG’s theme comes to life with the dynamic and immersive Brand Façade: a massive semi-circular display featuring LG Kinetic LED Media Art. LG offers its customizable Kinetic LED products as part of a total solution for customers, providing everything from the initial design to post-installation services. The company’s innovative displays deliver exceptional, multisensory experiences with stunning picture quality and the ability to perform elegant kinetic movements in sync with video and audio content.

LG’s booth at CES 2025 is divided into distinct zones representing morning, noon, afternoon, evening and night, all grounded in LG’s pursuit of “Space-as-a-Service” to expand the horizons of living spaces. Each area demonstrates how LG’s AI-powered innovations can enrich people’s daily routines. Visitors will experience firsthand how LG’s intelligent home appliances, smart living solutions and cutting-edge technologies combine to create around-the-clock comfort, convenience and connection.

A Morning with LG AI
The Rise & Shine (LG AI Home) zone showcases LG’s vision for a seamless start to the day, enabled by LG’s Affectionate Intelligence and On-device AI Hub. Visitors can explore an Intelligent Home that understands and adapts to their needs, offering proactive solutions to make each day smoother, and a personalized living environment that is both safe and hyper-connected. Visitors can witness innovations like face and voice recognition in the bedroom, which provide personalized content and wellness insights based on sleep patterns. The technologies even adapts to user’s routines thanks to automatic situational recognition and offers easy-to-digest data and insight with On-device AI hub, where sensitive information is securely protected by LG Shield.

The Connect & Cruise (Car-Commercial) zone focuses on LG’s AI-driven mobility and commercial innovations for life on the move. Here, visitors can experience AI-based in-cabin sensing solution, Vision AI mobility concept that is designed to bring greater safety, convenience and hyper-personalization to the future mobility experience.

Noon – the Perfect Time for Work and Play
The Work & Create (Intelligent Office) zone exemplifies AI’s ability to transform work into a smarter, more streamlined experience. Visitors can get hands-on experience with LG gram Pro 2-in-1, while experts demonstrate how to maximize AI capabilities using the LG CreateBoard. This presentation highlights the simplicity of generating document-based AI insights and leveraging AI-driven system controls.

The Gear up & Game (Gaming Playground) zone is an AI-optimized environment where visitors will discover an unparalleled gaming experience. LG’s ThinQ ON, which can connect with a variety of IoT sensors and devices, makes it easy to create a personalized gaming station and control mood settings with just the push of a button. Visitors can also try out the advanced webOS smart gaming monitor, including the LG UltraGear™ OLED Bendable Gaming Monitor.

A Rejuvenating Afternoon with Innovations that Inspire
The Inspire & Innovate (LG Labs Studio) zone is a space that inspires creativity and promotes personal well-being through innovative solutions, including AI-driven technologies. Visitors can explore personalized “ambient solutions” that align with their unique lifestyles and tastes, and see how LG’s products can transform a living space into a chic café, a relaxing retreat or a premium personal cinema. In addition, the zone also features the MX platform, which expands the definition of home solutions by creating a new type of multipurpose space. Utilizing a modular package system, it integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into a flexible area.

Throughout the zone, visuals and ambient content are generated by EXAONE, LG AI Research’s multimodal AI model, creating dynamic atmospheres curated to individual preferences. Trained on 350 million license-free images, EXAONE can generate an infinite number of images with distinct moods. The images displayed in the zone are created using prompts such as “gentle breeze,” “orange summer view” and “cozy, serene atmosphere,” uniquely depicting city and countryside morning scenery in four seasons, resulting in images that cannot be found anywhere else in the world.

Curate Your Evening, Elevate Your Experience
The Curate & Elevate (Upscale Home Living) zone offers an immersive lifestyle experience that combines AI tech with enduring design and customized luxury. This exclusive space demonstrates how intelligent technology and refined aesthetics can come together to elevate every moment at home. Highlighted within this zone are innovative display products like the LG Signature OLED T. Visitors can see the transparent OLED T showcased alongside iconic clear acrylic pieces from Kartell, a renowned premium furniture brand, introducing innovative user experiences and new possibilities for space curation.

The zone also highlights the second-generation LG SIGNATURE lineup, including the brand-new LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, as well as the LG SIGNATURE Smart InstaView™ Over-the-Range Microwave and Slide-in Double Oven Induction Range, which pairs timeless design with state-of-the-art AI technology. With the famed Italian designer furniture company, Molteni&C, LG has crafted an exhibit that emphasizes LG SIGNATURE’s “Live Beyond” philosophy. Visitors can learn how the brand’s latest AI-equipped premium products elevate convenience and provide more personalization options than ever before.

Entering the Night area of the zone, visitors will encounter the breathtaking kinetic media chandelier; an installation that boasts 28 units of the transparent LG Signature OLED T. When closed, it highlights the elegance of transparency through synchronized video and lighting; when open, it emphasizes the sleek, thin design of transparent OLED technology. Visitors will be wowed by mesmerizing visuals, including the colorful Cloud Bloom, Aquarium, and stained-glass effects; all synchronized with dynamic lighting and all enhanced by AI assistance to deliver an immersive, 360-degree experience.

The Dive & Vibe zone offers an entertaining, multisensory exploration of AI-powered sound and music. New 2025 xboom speakers on display employ advanced AI calibration technology to automatically adjust sound settings and recommend the best lighting mode according to the space and the mood of the music.

Last but not least, the Escape & Immerse zone takes CES attendees on a journey of personalized content curation and optimal viewing experiences enabled by LG’s α11 AI processor and webOS platform. The zone is divided into an entry area and an experience area, with the latter designed to showcase the capabilities of the α11 and webOS. The entry area features a dramatic man cave atmosphere, where visitors will discover a ‘secret door’ to experience AI of LG TV, where a digital guide showcases the exciting features of the technology. Highlights include the AI-powered Magic Remote, Voice ID and the cinematic picture and sound quality delivered by α11 AI processor technology.

Along with the latest smart life solutions, LG’s exhibition booth at CES 2025 showcases the company’s dedication to sustainability and corporate responsibility. Throughout the booth, visitors will find several trees symbolizing the company’s commitment to ESG. These include the Comfort Kit Tree, the Sustainable Exhibition History Tree, the Energy Tree, the Global Carbon Neutrality Tree and the Sustainable Cycle Tree, which together form a visual representation of LG’s vision for a sustainable future.

Visitors can experience LG’s latest innovations at its CES booth (#15004, Las Vegas Convention Center) from January 7-10. For more information on LG products unveiled at CES 2025, please check out the CES 2025 Press Kit.

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DITO is Now the Fastest Mobile Network in the Philippines!

Say hello to the new fastest mobile network in the country.

DITO Telecommunity, the fastest-growing telco provider in the country, proved its speed superiority in 5G and overall experience as independent mobile analytics company Opensignal awarded DITO as the Fastest Mobile Network in the Philippines, outranking Smart in the speed race.

Based on Opensignal's October 2024 Mobile Network Experience report, DITO dominated the awards and won in 14 categories, exemplifying the young telco as the country's most awarded and fastest in 5G speeds and overall experience.

In terms of speed, DITO sweeps all four speed awards across overall and 5G. DITO confirms its superiority in 5G download speed, boasting a speed of 287.2 Mbps, nearly double Smart's figure trailing with 147.5 Mbps and easily surpassing Globe’s 95.2 Mbps. Users also see the fastest overall download speeds on DITO's network at 34.6 Mbps with the two telco giants Smart and Globe behind at 28.6 Mbps and 20.9 Mbps, respectively.

"Our Filipino users enjoy the fastest speeds on DITO's network," said Pierce Snyder, Sr. Market Research Analyst at Opensignal.

Moreover, DITO was hailed as the No. 1 mobile network for overall and 5G Video Experience, Games Experience, and Voice App Experience. These awards measure how subscribers enjoy seamless standard-definition video streaming, gaming, and quality over-the-top (OTT) voice services.

To cap it off, DITO received massive recognition for its availability, quality, and reliability- a validation of DITO's promise to provide accessible, reliable, and inclusive high-speed connectivity. DITO was recognized as the Philippines' Most Available Mobile Network, both overall and 5G, Most Consistent Network Quality, and Most Reliable Network.

"DITO accumulates the most awards in this report," Snyder said. "Having launched commercial services in March 2021, DITO now dominates the mobile network experience landscape," Snyder added.

According to Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business, these accolades are undisputable proof that DITO is disrupting the market with its products and services, further elevating the overall digital experience of Filipinos. Furthermore, she stressed that these awards highlight DITO's 5G superiority as the sole telco in the Philippines with 5G Standalone (SA) infrastructure.

"From being the #1 Rated Mobile Network in the country by Ookla* to now the Fastest Mobile Network, we’re honored and humbled to receive these massive recognitions, especially the fastest mobile network award from Opensignal, which all attest to our relentless commitment to excellence and innovation at DITO. These awards also show that we are leading the way in delivering the TRUE 5G experience in the country, offering high-speed and reliable connectivity," Jimenez said.


"At DITO, our vision is to create a future-ready Philippines through our next-generation technology. These accolades validate our efforts to make 5G more accessible and a testament that despite the challenges of being a young telco, we're on our way towards achieving the vision we stand for," Jimenez concluded.


These wins show how DITO, at its infancy, is now disrupting the competition by providing the best overall experience and TRUE 5G standard, making high-speed internet affordable, accessible, and reliable for more Filipinos to experience.


Experience the speed of the Fastest Mobile Network in the country with DITO Mobile Prepaid Data Sachet 30. For only Php 30, enjoy 3GB of all-access data valid for 3 days, perfect for streaming, gaming, and more!
For more information, check out @DITOphofficial at Facebook and Instagram or visit https://dito.ph/.

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Cultural concert topbills Bayang Barrios and Russian singer Rumiya Niyazova

The spellbinding ethnic music of Russia and the Philippines will be showcased in an exciting concert this Sunday, January 22 at the Asia Pacific College Auditorium in Magallanes, Makati City.

Dubbed Beyond Borders: A Cultural Dialogue of Music, the concert is being presented by the Nadezhda Foundation and JB Music. It brings together Russian singer Rumiya Niyazova and various Filipino ethnic music performers led by Agusan del Sur-based singer Bayang Barrios and her band Naliyagan, guitarist Jerome Rico, String Fusion, and the Binan Folkloric Dance Troupe.

Ms. Rumiya Niyazova is flying in from Moscow upon the invitation of NADEZHDA Foundation and the support of the Russian Embassy in the Philippines. She’s an accomplished singer and theater actress and is a resident performer at the LDM Theatre in St Petersburg, Russia. For three years now she has been playing major roles in the theatre’s musical productions. 

She was also in the cast of The Sure Thing, a television series aired on RenTV. She currently anchors a travel show aired by the Russian Travel Guide channel. Rumiya was a three-time winner of the International Tatar Song Festival.

Rumiya completed her studies at the Moscow Institute of Culture and the Arts. For this concert, the sultry-looking singer will perform the music of Tatarstan, an autonomous republic situated within Russia where the largest ethnic groups are the Tatars. Their traditional music is a mixture of Turkic, Mongolic ad Finno-Ugric elements that bridge Mongolian and Hungarian music. Secular songs and sacred music are all part of Tatar music.

Award-winning singer/songwriter Bayang Barrios is a 35-year veteran and lead singer of the band Naliyagan. Named after the Manobo word, meaning “the chosen,” Naliyagan’s musicians include Bayang’s husband Andrew Barrios who plays the guitar and hegalong (an indigenous two-stringed lute), Yan Bagay Cruz on bass, Budeths Casinto on percussions, Jape Bongat on keyboards and kulintang (small tuned gongs played with mallets), and Matt Bravante on drums and bamboo percussions.

A proud Manobo from Agusan del Sur, Bayang Barrios early in her career joined Joey Ayala’s band, the iconic Ang Bagong Lumad. This band has been famous for using indigenous musical instruments and giving ethnic music a more contemporary sound. She stayed with Ang Bagong Lumad for almost 20 years performing in various countries around the world. Prior to being the lead vocal of Naliyagan, Bayang performed as a solo artist. She also became a social activist whose advocacy is championing the rights of the indigenous people.

It was in 1997 when Barrios became the recipient of the Lorenzo Ruiz Award given by the Catholic Mass Media Awards. Six years later she won the Metropop Music Festival for the song she composed, “Malayo Man, Malapit Din.”

Born in Bataan, guitarist Jerome Rico has made a name for himself for performing romantic standards and the hit songs from the 1980s. His debut album Guitar Shop was released by Warner Music Philippines. The album’s lead track is a cover of Astrud Gilberto’s “Agua de Beber.” It features backup vocals by bossa nova singer Sitti.

Jerome Rico’s musical inspiration includes jazz instrumentalists Tuck Andres, George Benson, Lee Ritenour, and David Benoit. At age 16 he started playing the guitar and focused on the music he enjoys, particularly the standards and the recordings of his favorite jazz artists.

The String Fusion band is composed of six musicians; Maze Lim on the violin, Irish Glenn Portugal on cello, Marloe Maruyama on bass, Migs Raneses on guitar, Rafael del Rosario on piano, and Alan Abdula on drums. The band’s repertoire is diverse. They perform OPM hits, the standards, jazz, and popular movie and TV series themes.

Established in 2016, the Binan Folkloric Dance Troupe is composed of 39 dancers, all of whom were trained by the group’s resident choreographer Jordan B. Sarcia with the assistance of Arvin J. Bongon.

They’ve been a fixture in major cultural events and its own concerts in Laguna and in various cities around the country, including Metro Manila.

Beyond orders: A Cultural Dialogue of Music is produced by Sandra Lim Viray with Faye Miravite of Nadezhda Foundation, and Tony Alcasid. The show starts at 7 pm. Tickets are priced at P1, 500 (free seating with cocktails served at 6 pm). For ticket inquiries, visit www.ticketmax.ph or call or text 09154979909.

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Innovating for Tomorrow: LG Launches Air Solution Showroom and Academy in Cebu

In a milestone event that highlighted innovation, collaboration, and education, LG officially opened the LG Air Solution Showroom and Academy last December 12, 2024, in Mandaue City, Cebu. The ceremony, held to foster connections with industry professionals, educators, and prospective customers, also marked the launch of a facility dedicated to showcasing LG's latest air solutions.

A ribbon-cutting ceremony was led by LG Philippines Managing Director, Mr. Nakhyun Seong, joined by representatives from SAC dealerships, contractors, and educators from the Cebu Institute of Technology University. Attendees witnessed the unveiling of the new showroom and academy designed to be a hub for showcasing and learning about LG’s latest Air Solution technologies.

Guests were treated to an exclusive first look and guided tour of the state-of-the-art facility featuring LG's latest innovations in air conditioning.

LG Philippines Managing Director, Mr. Nakhyun Seong, expressed his excitement in this milestone event with the opening of the LG Air Solution Showroom and Academy "As a global leader in the HVAC market, LG is privileged to be given the opportunity to share our knowledge and expertise through this academy. With our technologically advanced products, we hope to contribute towards making energy-efficient business solutions more accessible here in Cebu."

Showcasing Innovation: Multi V i and Multi V Water 5

Capturing the attention of attendees with cutting-edge technology and unmatched performance are the Multi V i and Multi V Water 5 systems. These products stand out for their energy efficiency, reliability, and advanced cooling performance — qualities that align with modern needs for sustainable solutions.

The AI-driven Multi V i analyzes user behavior, automatically adjusting to the room’s temperature, occupancy, and humidity for a centralized, energy-efficient, and balanced indoor climate. Designed to enhance comfort and energy efficiency, it uses AI Energy Management and Optimized Space Control for powerful performance that adapts in real-time. With a flexible 26HP single-unit capacity, it can scale up to 96HP by combining up to four units, making it highly customizable to meet the needs of any space.

The Multi V Water 5 is an efficient and compact water-cooling system, ideal for flexible installation. Featuring a high-efficiency inverter scroll compressor that operates from 20Hz to 150Hz, it ensures optimal performance with minimal vibration and noise. The system enhances energy efficiency by optimizing heat exchange, particularly in high-rise buildings. Variable Water Flow Control further reduces energy consumption by adjusting the water flow for partial loads. Even in extreme outdoor conditions, the Multi V Water 5 remains a reliable, high-performance solution.

This achievement marks a new chapter in strengthening partnerships and advancing innovation in the HVAC industry, with LG leading the way in energy-efficient solutions for a sustainable future. Life’s Good when innovation drives change, creating a lasting impact on the world.

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LG Unveils World's First Bendable 5K2K Gaming Monitor, Winner of Three Awards at CES 2025

Company Redefines Premium Gaming Monitors with the UltraGear GX9 Series, Offering Unmatched Immersion, Flexibility and Smart Features

LG Electronics (LG) is reinforcing its leadership in premium OLED gaming monitors with the LG UltraGear™ GX9 series, set to be unveiled at CES 2025 this January. The new lineup includes the 45GX990A – winner of three CES 2025 Innovation Awards, including the prestigious ‘Best of Innovation’ – and an all-in-one smart gaming monitor powered by LG webOS. These accolades underscore LG’s commitment to delivering advanced, high-quality gaming solutions. With the GX9 series, LG continues to demonstrate its leadership in cutting-edge technology and gaming monitor innovation.

To ensure maximum gaming immersion, all UltraGear GX9 series models feature curved display panels employing LG’s advanced WOLED technology. These screens offer high brightness, true blacks, stunning colors and optimized curvature; a combination that brings games to life and draws users deeper into the exhilarating action of their favorite titles. Certified for low blue light emissions, the GX9 series provides a more comfortable experience, reducing eye strain during extended gaming sessions. In addition, LG’s Anti-Glare & Low Reflection (AGLR) coating minimizes screen reflections and glare, making it easier for gamers to see everything that’s happening on screen, even in brighter rooms.

The 45GX990A and 45GX950A are 45-inch, 21:9 gaming monitors featuring ultra-high 5K2K resolution (5,120 x 2,160) – a first for OLED monitors.1 Their 21:9 aspect ratio offers a more immersive gaming experience than standard 16:9 displays, while maintaining better content compatibility than 32:9 monitors. With generous screen real estate, these monitors are a great choice not only for gaming but for various different uses.

Both products feature LG’s second-generation Dual-Mode, offering customizable aspect ratios (21:9 or 16:9) and picture sizes (39-, 34-, or 27-inches) with one-touch switching between preset screen-resolution and refresh-rate combos. With eight configurations, users can personalize their gaming setups to suit their preferences or adapt to different game genres, including FPS, RPG, MOBA and racing simulators.

The World’s First Bendable 5K2K Gaming Monitor with Dual-Mode
The LG UltraGear OLED Bendable Gaming Monitor (model 45GX990A) is the world’s first 5K2K-resolution bendable OLED display. The 45-inch monitor can smoothly transition from completely flat to a 900R curvature within seconds, offering users incredible flexibility and more control over their gaming experience. Its upgraded Dual-Mode feature allows users to switch effortlessly between resolution and refresh rate presets, and customize the aspect ratio and picture size. With an ultra-fast 0.03ms (GtG) response time, the 45GX990A ensures smooth gameplay and heightened immersion.

The World’s First 45-Inch 5K2K OLED Gaming Monitor with 800R Curvature and DisplayPort 2.1
Another standout model from the new GX9 lineup is the LG UltraGear OLED Gaming Monitor (model 45GX950A). With its curved (800R), 21:9 format 5K2K-resolution self-lit 45-inch panel, this display delivers sharp, lifelike images with the stunning colors and exceptional contrast LG OLED products are known for. Its 4-side Virtually Borderless design and slim bezels help boost users’ sense of immersion while adding a sleek aesthetic to any setup. Boasting 125 pixels per-inch (PPI) and an RGWB subpixel layout, the monitor improves the readability of in-game text and makes productivity tasks, such as editing documents or website content, that much easier.

Like its bendable sibling, the 45GX950A features Dual-Mode functionality with eight customizable configurations and supports DisplayPort 2.1, HDMI 2.1 and USB-C with 90W power delivery. This ensures seamless compatibility with the latest graphics cards and features such as variable refresh rate (VRR) while enabling convenient device charging. Certified by NVIDIA G-SYNC® and AMD FreeSync™ Premium Pro, the monitor has reduced screen tearing for a smoother, more responsive gaming experience.

Versatile Smart Gaming Monitor for Seamless Streaming and Immersive Gaming
The brand-new LG UltraGear 39GX90SA is designed to deliver stellar gaming and content-streaming experiences. Powered by webOS, it functions as a home entertainment hub, enabling users to access all their go-to streaming services without a PC or set-top box. It’s 39-inch, 21:9 aspect ratio curved (800R) OLED display produces brilliant, nuanced colors and deep, dark blacks, making it perfect for AAA games and HDR movies and series. Equipped with USB Type-C ports, it offers convenient connectivity, and incorporates LG’s ergonomic and space-saving L-shaped stand for a clutter-free desk setup.

“The UltraGear GX9 series sets a new standard for OLED gaming monitors, combining groundbreaking display technology with smart features that expand and enhance the user experience,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “From the world’s first 5K2K OLED gaming monitors with second-generation Dual-Mode to smart gaming monitors with built-in webOS, the GX9 lineup pushes the boundaries to deliver maximum value and enjoyment for our customers.”

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LG presents "Live Beyond" with expanded second-generation LG Signature Lineup at CES 2025

Showcasing the Evolution of the Company’s Ultra-Premium Brand, Advanced Lineup Delivers Enhanced User Experiences and Enriched, Connected Living

LG Electronics (LG) is unveiling its expanded second-generation LG SIGNATURE lineup at CES 2025 in Las Vegas (January 7-10). Exhibited under the Live Beyond brand theme, the latest LG SIGNATURE range features exceptional products that integrate cutting-edge technology and sophisticated design to deliver enhanced usability, seamless connectivity and an unparalleled smart home experience.

The second-generation LG SIGNATURE lineup builds on its signature minimalist aesthetic and exceptional performance with AI-driven features and intuitive functionality. This new wave of appliances comprises the LG SIGNATURE French Door Refrigerator with T-OLED door panel, LG SIGNATURE Smart InstaView™ Over-the-Range Microwave and Slide-in Double Oven Induction Range, LG SIGNATURE Dishwasher, LG SIGNATURE Washer & Dryer, and the LG SIGNATURE Washing Machine and Dryer pair.

Taste Beyond: Redefining the Kitchen
The 36-inch Smart InstaView French Door Refrigerator offers a differentiated kitchen experience with its remarkable and fully transparent T-OLED display embedded in the upper right door. This dual-purpose display serves as both a digital touch interface and a Dual InstaView panel, allowing users to conveniently manage the refrigerator and view its contents without opening the door. It can also display mesmerizing hologram-like visuals, blending the virtual with the real in a sublime fusion of art and high technology. For added ambiance, the refrigerator provides access to a curated music playlist* that lets users enjoy smooth, atmospheric beats whenever they are in the kitchen.

The refrigerator’s ThinQ™ Food management system and a built-in AI camera elevate convenience, automatically recognizing stored food items, suggesting recipes based on available ingredients and user preferences, and tracking inventory and expiration dates. These innovations streamline food management, menu planning and meal preparation, saving users time and making the kitchen a truly connected and dynamic space.

The LG SIGNATURE Over-the-Range Microwave and Slide-in Double Oven Induction Range enhance the culinary experience with their versatile cooking capabilities. The microwave is equipped with three built-in cameras for real-time cooking monitoring and time-lapse creation, capturing meals’ journeys from the oven to the table. The induction range, powered by Gourmet AI technology, identifies ingredients and provides helpful recipe suggestions.

The new LG SIGNATURE microwave not only excels in cooking and reheating but also redefines its category by delivering an immersive entertainment experience right in the kitchen. Featuring a 27-inch Full-HD touchscreen display with InstaView, built-in speakers and Wi-Fi connectivity, it enables users to enjoy a variety of entertainment content while they cook. The screen also provides access to the LG ThinQ Smart Home Dashboard, allowing users to control all LG AI appliances and compatible Matter and Thread devices in the home. In addition, when paired with the induction range, the microwave’s LCD display conveniently shows the cooking progress of dishes in the range, eliminating the need to bend down and check the oven manually.

The LG SIGNATURE Dishwasher is designed to fit perfectly with existing cabinetry, creating a clean, built-in look for a sleek, modern kitchen. Its innovative pop-out handle sits flush with the door when not in use and automatically “pops out” when a hand approaches. The new dishwasher is equipped with LG’s exclusive and highly-efficient QuadWash™ Pro and Dynamic Heat Dry™ technologies.

Live Beyond: Seamless Laundry Solutions
The second-generation LG SIGNATURE lineup also offers exceptional advancements in laundry care. Featuring the LG SIGNATURE Washer & Dryer and 29-inch LG SIGNATURE Washing Machine and Dryer pair, the new laundry lineup leverages LG’s Artificial Intelligence Direct Drive™ (AI DD™) 2.0 for precise fabric care, and inverter heat pump technology for effective, low-temperature drying. Each models is equipped with a 7-inch LCD touchscreen for easy control.

The LG SIGNATURE zone at CES 2025 will feature an “ideal lifestyle” space highlighting the second-generation lineup in settings like a living room, laundry room and kitchen. In collaboration with premium Italian furniture brand Molteni&C, LG will pair its technologically-advanced products with Molteni&C’s exquisite designs. Visitors will also experience the LG ThinQ ON AI home hub in action, demonstrating the ease and efficiency of the AI Home lifestyle.

“The expanded second-gen LG SIGNATURE lineup seamlessly combines advanced technology with elegant, modern design to deliver a smarter, more efficient luxury home lifestyle,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Through the flawless fusion of state-of-the-art smart home, AI and connectivity technologies, we will continue to provide transformative customer experiences that go beyond expectations.”

Visitors to CES 2025 from January 7-10 can explore the new additions to the second-generation LG SIGNATURE lineup at LG’s booth (#15004, Las Vegas Convention Center).

* LG SIGNATURE refrigerator and LG SIGNATURE Over-the-Range microwave come with the “essential;” app pre-installed. essential; is a music curation brand operated by NHN Bugs, a South Korean music streaming service.

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LG unveils a day in a life with "Affectionate Intelligence" at LG World Premiere

Company Showcases Future of AI-Powered Customer Experiences Through CEO Keynote and Immersive Storytelling

LG Electronics (LG) unveiled its vision for AI-powered customer experiences themed “Life’s Good 24/7 with Affectionate Intelligence” at the LG World Premiere event in Las Vegas on January 6, the eve of CES 2025, widely regarded as the world’s most influential tech event.

Over 1,000 attendees, including global media and partners, were present at the press conference, which was also livestreamed online. To showcase the full scope of LG’s Affectionate Intelligence-powered customer experience, the event stage was divided into three areas representing the various spaces in people’s lives, from the home to mobility and commercial spaces. The company, through engaging demonstrations highlighting real-life scenarios, made clear how its advanced AI will transform daily life for the better.

LG “Affectionate Intelligence” is redefining the conventional, technical understanding of AI by focusing on its potential to revolutionize the customer experience paradigm. This concept leverages AI technology to better understand and empathize with customers, delivering more personalized and differentiated experiences.

The LG World Premiere kicked off with a video titled “Less Artificial, More Human,” followed by a keynote speech delivered by LG CEO William Cho.

“At LG, we’re seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life – across the Home, Mobility, Commercial and even Virtual spaces,” said CEO Cho. “In these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others.”

Cho then highlighted three fundamental elements to realize this vision: connected devices, capable AI agents and integrated services.

Connected devices, which serve as the customer touchpoint for AI, are one of LG’s greatest assets. Not only are there hundreds of millions of LG smart products already in use worldwide, but with last year’s acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands.

As for AI agents, LG is set to advance its AI agent, LG FURON, which combines the power of generative AI built on large language models with real-time spatial sensing and insights into customer lifestyle patterns. This innovative AI agent can understand customer situations and contexts in real-time, effortlessly coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data.

Empowering AI-Based Integrated Services with Microsoft
To support his vision of providing compelling integrated services, CEO Cho announced a strategic partnership with Microsoft. The plan is to lead innovation by combining LG’s products and customer insights from various spaces, such as the home, mobility and commercial areas, with Microsoft’s AI technology to implement empathetic AI integrated services.

Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, “At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics – the pioneers of smart, connected spaces – to integrate AI into life’s everyday experiences.”

The two companies are working on enhancing AI agents for various spaces, including homes, vehicles, hotels and offices. LG has been applying Microsoft’s voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. Plans also include developing AI agents that not only understand and interact with customers but also predict their needs and preferences.

Althoff also announced further Microsoft collaboration with LG in the rapidly growing field of AI data centers. With LG’s thermal management systems and advanced chiller technologies optimized for AI data centers, the partnership aims to enhance energy efficiency in these critical backbones of AI infrastructure. Together, the companies plan to create next-generation data centers that are more efficient and sustainable.

Bringing AI Vision to Life
Illustrating Cho’s Affectionate Intelligence vision, LG captivated the audience with a short play about a family’s day from morning to night. Departing from the traditional product presentation speech format, this vivid portrayal demonstrated how LG’s AI innovations unveiled at CES 2025 and driven by the vision of “Better Life for All,” seamlessly enhance everyday life across various spaces.

In the morning scene, LG’s AI agent, FURON, highlights its personalized capabilities: “I noticed some coughing last night, so I adjusted the room temperature for your comfort.” Beyond environmental adjustments, FURON demonstrates thoughtful assistance, suggesting, “You don’t have any plans this afternoon – why not accompany your mother to her scheduled health check-up?”

The morning commute further highlights the convenience of AI integration. In the car, LG’s AI-powered in-cabin sensing solution detects when the driver forgets their coffee tumbler, asking, “Would you like to stop by a café two minutes away for coffee?” It also monitors biometric signals, responding to an elevated heart rate before an afternoon meeting by playing soothing music to help the driver relax. The system also proactively suggests rerouting to avoid accidents and recommends holding a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting. Upon arriving at the office, the AI adds a personal touch, such as displaying previously recorded family vacation footage on the car’s internal and external cameras.

After work, the living room TV equipped with AI technology enhances the home entertainment experience. It analyzes the viewing environment, patterns and history to recommend tailored content. If the customer mentions difficulty hearing dialogue in a video, the AI adjusts the audio, enhancing voice clarity by isolating it from background noise and making it sound as though it’s coming naturally from the center of the TV screen.

Seamless and Holistic Customer Experiences Anytime, Anywhere, Seen or Unseen
Concluding his keynote address, CEO Cho emphasized AI’s role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors.

He highlighted innovative initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a “personalized digital cave,” featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment, delivering groundbreaking mobility experiences.

In smart factory solutions, LG leverages over 60 years of world-class manufacturing expertise, offering next-generation manufacturing systems powered by AI and robotics. Additionally, LG’s AI-based thermal management systems and advanced chiller technologies are optimizing energy efficiency in AI data centers worldwide.

“Our ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, no matter where you are,” said CEO Cho. “Irrespective of how AI transforms our lives, one thing will never change: our promise of Life’s Good. With this unwavering commitment, we will strive to deliver differentiated customer experiences – seen or unseen – to everyone, everywhere, every time.”

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