BamBam leads Levi’s® Baggy Season as Red Tab™ Exclusive

“Baggy is timeless – take space today, make space for tomorrow.”

Levi’s® welcomes Thai global sensation BamBam as the face of its latest Baggy Season campaign, an exclusive launch for Red Tab™ members that celebrates comfort, creativity, and timeless self-expression.

This season, Levi’s® reinvents the iconic baggy silhouette—a fit that transcends trends and generations. Rooted in 90s streetwear nostalgia yet styled for modern versatility, the new collection invites wearers to move freely, express boldly, and take up space in every sense of the word.

“Baggy is timeless – take space today, make space for tomorrow,” says the campaign’s core message. It’s an open invitation to embrace individuality, make room for new perspectives, and shape the culture of what’s next.

As a Levi’s® brand ambassador, BamBam brings his distinctive charisma to the collection. Known for his effortless blend of style and authenticity, he embodies the creative confidence that defines this generation of Levi’s® fans. His look—pairing relaxed-fit jeans with vintage tees and statement outerwear—captures the laid-back yet intentional energy of Baggy Season.

Be ready to move with space, freedom, and flow with the new 578™ Baggy Jeans, as styled by BamBam himself. The line also celebrates women’s individuality with party-ready ensembles featuring the Baggy Dad Barrel, layered with an embellished 90s Trucker, or paired with a denim Tailored Bustier over the Cropped Tuxedo Top—a bold reimagining of classic denim through texture, silhouette, and play.

"For me, Baggy Jeans is more than just comfort -- they're character," BamBam shares. “Baggy denim gives me that sense of freedom—there’s room to move, to create, to just be yourself.”

Red Tab™ Member Exclusive
The Levi’s® Baggy line will be available exclusively to Red Tab™ members, giving early access to new washes, oversized fits, and gender-inclusive styles before the public release. Members can shop the collection online and in select Levi’s® stores, with exclusive styling perks, rewards, and early invitations to brand experiences.

 
BamBam: Expanding His Sound and Global Reach
Beyond fashion, BamBam continues to evolve as one of Asia’s most dynamic solo artists. Following the success of his 2023 album Sour & Sweet and its subsequent world tour, BamBam has been experimenting with new sonic directions—blending pop, R&B, and hip-hop with his signature melodic flair.

He recently teased new music slated for early 2026, hinting at collaborations with international producers and a more personal sound that reflects his journey as a creative force across cultures. His growing influence in both music and fashion has made him a true symbol of modern artistry—fearless, fluid, and forever evolving.