LG Presents Vision to 'Reinvent Your Future' with AI-Powered Innovations at LG World Premiere

LG CEO Redefines AI as ‘Affectionate Intelligence,’ Highlights the Technology’s Key Role in Elevating the Customer Experience and Creating a Better Life for All

LG Electronics (LG) today held its LG World Premiere press conference at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA, introducing its new vision and exhibition theme for CES 2024, ‘Reinvent your future.’

CEO William Cho opened the proceedings by restating the company’s ambitious goal – first announced last year – to transform into a Smart Life Solution Company. Having gained a rich understanding of global consumers and their living spaces for close to seven decades, the company is now going beyond the home, expanding its business into diverse spaces including mobility, commercial and virtual. In every arena, the company aims to improve the customer experience by focusing on five key elements dubbed 3C2S: Care, Connectivity, Customization, Servitization and Sustainability.

AI Redefined as ‘Affectionate Intelligence’
In its journey to innovate and elevate the customer experience, LG has identified AI as one of the most essential enablers of success. Rather than fixating on the evolution of the technology itself, LG is dedicated to demonstrating how AI can provide tangible benefits in the real world.

The company redefined AI as “Affectionate Intelligence,” revealing a belief that AI can foster a customer experience that is more caring, empathetic and attentive.

Real-Time Life Intelligence
During the press conference, CEO Cho highlighted the unique characteristics of LG’s AI solutions, starting with its capacity to harness a wealth of data, in both scale and quality. Among the 500 to 700 million LG products currently in use worldwide, there are many smart devices equipped with AI-supported intelligent sensors that are optimized to learn and analyze users’ ‘physical’ and ‘emotional’ life patterns.

Whereas many companies rely on internet-based data to train their AI, LG has the advantage of being able to draw on ‘real life’ data gathered from billions of connected devices, encompassing LG smart products and a wide range of IoT devices. This dataset can provide valuable insight into customer-device interactions, as well as customers’ environments, behavior patterns and emotional states. This multi-faceted data can also give the company a more complete picture of its customers’ lives at home, enabling the delivery of better and smarter lifestyle solutions.

Orchestrated Intelligence with LG AI Brain
CEO Cho went on to explain the integral role played by the LG AI Brain, a powerful processing engine driven by LG’s large language model (LLM). Leveraging the company’s vast repository of user data, the AI Brain forecasts customers’ needs based on user-product interactions and contextual learning, performs advanced reasoning processes, and generates optimal solutions through orchestrating the actions of physical devices.

Ultimately, this allows the company to provide intelligent services and experiences for the various spaces in customers’ lives, all delivered in a more intelligent and efficient manner, showcasing the attentiveness embedded in LG’s concept of Affectionate Intelligence.

Commitment to Responsible Intelligence
LG is acutely aware of its responsibility to employ AI in an ethical manner and is dedicated to being accountable for the impacts and consequences of its decisions and actions. The company aims to develop AI systems that benefit all users, promote safe behavior and ensure the security of all collected personal data.

Highlighting this commitment is the company’s robust data security system, LG Shield, designed to protect personal data and information at every stage of the process, from collection and storage to utilization. Dedicated to realizing Responsible Intelligence, LG aims to surpass required industry benchmarks for the implementation of AI.

In his concluding remarks at LG World Premiere, CEO Cho emphasized that LG's approach to AI is firmly rooted in the belief that customers should have full control. He also added, “Life's Good. This is our solid and uncompromising promise that motivates us to create a better life for our customers, even in the age of AI.”

At the event, CEO Cho was joined on stage by Jung Ki-hyun, vice president and head of LG’s Platform Business Center, and Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company, who introduced AI-based innovative technologies and strategies.

Starting with the home, vice president Jung presented a blueprint for LG’s AI-based smart home. In line with the vision to transform into a smart life solution company, the company is incorporating LG’s unique ‘Affectionate Intelligence’ technology into the ThinQ platform. Mr. Jung not only unveiled innovative new services, such as ‘ChatThinQ,’ a generative AI chatbot that enables natural conversations with customers, and ‘3D Home View,’ a 3D visualization of the home for integrated control of spaces in an intuitive way, but also revealed plans to launch a new smart home hub.

And, in mobility, the company shared its vision for cars as a ‘living space on wheels’ powered by software-defined vehicle (SDV) solutions. In line with this vision, Eun Seok-hyun, president of LG VS Company, introduced LG αWare, the company’s suite of software solutions for SDV. LG αWare includes versatile software modules to enhance existing vehicle operating systems and to assist in building new platforms; operation solutions to help software developers throughout the SW development process from design to deployment; in-cabin entertainment solutions that enable high definition content viewing and high quality sound; and human-machine interface solutions that utilize AR/MR and AI technologies to provide an immersive in-vehicle experience. The company also introduced LG ‘Alpha-able,’ a mobility concept embodying its hardware and software solutions that bring together the company’s vision of future mobility, which will be on display for the first time at CES 2024.

Visit LG’s dedicated CES site (www.LG.com/CES2024) and the LG Global YouTube channel for more information on what the company has in store for CES 2024, and to keep up with all the latest news during the event (January 9-12).

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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CONTROL + SHIFT : Changing Narratives PETA’s Bold Collection of New Theater Performances

With an unwavering commitment to empowering and enriching society, PETA continues to push boundaries and explore new frontiers in the realm of socially relevant theater. PETA welcomes 2024 with a bold collection of new theater performances that puts the spotlight on the theme of narrative change with CONTROL + SHIFT : Changing Narratives, Reclaiming and Reshaping Stories of the Filipino People.

PETA artists, together with creative partners and collaborators, have created fresh works that hope to provoke curiosity, spark conversations, challenge assumptions, interrogate, and transform the toxic narratives and harmful depictions that hold society back.

CONTROL + SHIFT : Changing Narratives features eight new works, devised performances, and the re-staging of KUMPRONTASYON at the PETA Theater Center from January 12-14, 19-21, 2024.

The line-up includes:

• Zoe Damag, Julia Enriquez, Pia Viola, and Gold Villar-Lim’s “Momsilogues,” directed by Gold Villar-Lim. Single mom foodie vloggers collaborate on an interactive vlog about tapsilog, uncovering a savory journey of career, love, and motherhood.
• Sabrina Basillo’s “Ang Mga Halimaw sa Compound Z,” directed by Norbs Portales. A journalist interviews two recovering “halimaw” about their reintegration into society and discovers a shocking revelation that could alter humanity's destiny forever. This play explores the construction of monster myths and their impact on young Filipinos' mental and social well-being.
• “Albularyo,” direction, concept, and choreography by Carlon Matobato, dramaturgy by Ian Segarra. A movement performance that journeys into the world of Filipino folk healing of the ills of our body and our nation.
• Mixkaela Villalon’s “Children of the Algo,” directed by John Moran. Gen Z content creators hide their deeper realities while navigating the digital age with wit and vulnerability, challenging viewers to see beyond the algorithm.
• Dominique La Victoria’s “Kislap at Fuego,” directed by Maribel Legarda and J-mee Katanyag, Filipino translation by Gentle Mapagu. An unexpected fairytale between a Kapre and a country girl, set amidst the Philippine Revolution against Spain. This play explores how to reshape the way we talk about love, rebirth, and revolution.
• Liza Magtoto’s “/” (Slash), directed by Meann Espinosa. When an influencer’s best friend is “canceled,” her seemingly neutral stance is put to a test. As these two friends grapple with the idea of re-entering the industry, Xendy (the influencer) tries to balance loyalty, righteousness and branding.
• “Ang Parangal," direction & concept by Eric dela Cruz, adaptation & co-conceptualized with Michelle Ngu-Nario. In this adaptation of Miloš Forman’s 1967 comedy film, The Fireman’s Ball, a group of barangay tanod organizes a community celebration in tribute for their retired barangay captain but crumbles in the face of their dire ineptitude. Spectacles and good intentions are not enough to make up for incompetence in governance.
• Glecy Atienza’s “Nakatala Sa Tubig” (Staged Reading), in collaboration with Anthony Cruz & Bobet Mendoza. A performance discourse on water and the lives and roles of women in times of war.
• Kyle Saldonido’s “Pilipinas, Geym Ka Na Ba?” a devised performance by Umalohokan, Inc., directed by Kovi Billones with directing guidance from Ian Segarra. The residents of Barangay Pinapili woke up in an obscure playground. To leave, they must beat a series of childhood games, each with a dark twist.
• Melvin Lee’s “KUMPRONTASYON” This production, which boasts three plays: Allan Palileo’s “Lakambini,” Guelan Luarca’s “The Impossible Dream,” and Joshua Lim So’s “A Color for Tomorrow,” uses theater as a platform for difficult but necessary conversations on unresolved historical and political events.

These shows hope to use the power of theater as a platform to reclaim spaces for collective meaning-making and social transformation. After all, changing the world can all begin with experimenting with a story, a frame, a narrative.

PETA invites everyone to join and watch these empowering stories come to life! For more information and ticket reservations, go to tinyurl.com/PETAControlShift.

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LG Accelerates Next-generation Autonomous Driving and Infotainment Solution

LG’s Innovative In-vehicle Infotainment Capabilities Combine with Magna’s Cutting-edge ADAS and AD Technologies in Companies’ Latest Collaboration

LG Electronics (LG) will hold a private demonstration for major automakers at CES 2024, introducing a new cross domain platform integrating Advanced Driver Assistance System (ADAS), Automated Driving (AD) and In-Vehicle Infotainment (IVI) technologies. Developed by LG in collaboration with Magna, a global mobility tech company, the game-changing future mobility platform is expected to arrive on the market in the near future.

Initiated in 2023, the collaboration leverages the combined technological prowess of LG and Magna, to help deliver differentiated user experiences in the vehicle cabin. The two companies have successfully integrated a cross domain cockpit computing system into a single System on Chip (SoC) representing a flexible and cost-effective solution for OEMs.

The single electronic module supports multiple IVI systems and ADAS/AD domain integration, and can efficiently handle various Automotive Safety Integrity Level (ASIL) requirements while using fewer electronic control units and taking up less packaging space. This scalable solution is ideal for the coming transition towards the Software-Defined Vehicle (SDV) and for the consolidation of its electrical/electronic architecture. The integration of functionalities into a single module enables the real-time sharing of rich data across domains.

Via a dedicated Human Machine Interface (HMI), LG’s platform can provide drivers and passengers with compelling, new experiences – and more intuitive interactions – when using advanced automotive displays, digital clusters, Augmented Reality-Head Up Displays (AR-HUD) and visualization software. Additionally, the solution can be customized to meet any OEM’s integrated communications and IVI system needs. 2027 model year vehicles are expected to be the first to benefit from this advanced technology.

“We are extremely pleased with the progress we have made on this future mobility technology,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “LG and Magna’s joint efforts will help push the industry forward, facilitating the rapid adoption of crucial technologies that elevate driving safety and the on-road experience.”

Another successful collaboration between the two companies, LG Magna e-Powertrain unites Magna’s expertise in electric powertrain systems with LG’s capabilities in component development for e-motors, inverters and on-board chargers. Announced in 2021, the joint venture, which encompasses engineering, design and manufacturing, enables LG and Magna to proactively respond to market trends and deliver innovative solutions to fulfill customers’ evolving needs.

Life’s about more than having the latest technology, rather, it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring “Innovation for a Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details, follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.

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