Project Neon lights up Earth Hour across SM Malls in the East Metro

Runners glow in neon, ready to hit the Earth Hour kilometers at Neon Run, SM City Marikina

SM Malls in the East Metro, in partnership with SM Cares, turned Earth Hour last March 28 into a vibrant celebration of movement and sustainability through Project Neon. The initiative united communities through high-energy activities that prove going green can be fun, engaging, and all for you. Across each most-loved mall, hundreds of participants showed up in glowing neon to max out their support for the planet.

In a burst of color and energy, SM City San Mateo’s Neon Pedal gathered bikers for a neon-lit unity ride around the municipality, while SM City Marikina’s Neon Run saw runners take on a 3KM fun run along the mall’s driveway. SM City Masinag’s Neon Move turned Earth Hour into a lively fitness gala with Zumba enthusiasts dancing in full neon flair, as SM Center Antipolo Downtown’s Neon Paddle brought together pickleball and badminton players for glowing, high-spirited matches.

Dinking in neon at a fun pickleball match for Neon Paddle at SM Center Antipolo Downtown for Earth Hour

Riding out with bike friends for the planet with Neon Pedal at SM City San Mateo

High-energy grooves at Neon Move in SM City Masinag for the Earth Hour

Through Project Neon, SM Malls and SM Cares once again brought communities together for a meaningful cause—proving that even in the dark, collective action can shine the brightest, inspiring everyone to take part in protecting the planet one movement, one shared experience at a time.

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SM Supermalls in the East Metro Goes Maxed Out for BTS Comeback

The wait is finally over—global pop supergroup BTS has made their most-awaited return with their powerful new album, Arirang. Marking a new era for the icons who have redefined music and fandom culture worldwide, this comeback has sparked excitement across the globe—and at SM Supermalls, the celebration went all out for all ARMYs.

BTS Fanbase ARMYs of the East PH gather at Shakey's SM Center Antipolo Downtown to watch the live concert streaming

Bringing together through SM Fandom, ARMYs across the East Metro gathered for a series of immersive, music-filled events designed all for you—a true Gala to the Max experience that turned every moment into a shared memory.

Fan-made prizes are given away to lucky ARMYs

ARMYs put out their lightsticks while singing to BTS' new songs from their new album during their comeback concert viewing

ARMYs across the East Metro came together in full force as SM Supermalls delivered back-to-back comeback celebrations. At SM Center Antipolo Downtown, the BTS The Comeback Live Viewing Party turned Shakey’s into a concert-like experience, with cheers, lightsticks, and fan chants filling the space as fans witnessed BTS’ much-anticipated return. Meanwhile, SM City Masinag mall facade was washed in red during the ARIRANG | ARMYRang Cupsleeve Event, where themed setups, fan-made merchandise, and exclusive freebies created a vibrant tribute to BTS’ new era. The excitement continues with another cupsleeve event on April 9 at SM City San Mateo, promising more fan activities and shared moments as the SM Fandom celebrates the Arirang era together.

Your favorite drink with fan-made cupsleeves featuring the K-Pop icons at the ARIRANG | ARMYRang Cupsleeve Event at SM City Masinag

ARMY events at SM can be a mother-daughter bonding moment too.

ARMY's lounge that is ARIRANG-coded at the mall atrium of SM City Masinag for the cupsleeve event

An eventful weekend for SM Supermalls in the East Metro to welcome back BTS

From live viewing parties to fan-led gatherings, SM Supermalls continues to be the home of unforgettable fandom experiences—bringing communities together in ways that are truly all for you.

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Say “I Love You” with Gifts That Speak from the Heart at SM Malls in the East Metro

Valentine’s Day is all about celebrating love in all its forms: romantic, playful, thoughtful, and sweet. This year, make your “I love you” extra meaningful with gifts that reflect your partner’s personality and the moments you share, all conveniently found at SM Supermalls in the East Metro. Whether you’re shopping for your significant other, your bestie, or even yourself, because self-love counts, these gift ideas turn simple gestures into heartfelt surprises.

Valentine’s Day gifts can speak volumes about the kind of love you share. For couples on the go, practical and thoughtful items that keep up with shared routines, like matching running shoes, remind partners that love is a journey best taken side by side. For those who lean into classic romance, timeless gestures such as fresh flowers and sweet treats create warm, comforting moments that linger in memory.

Matchy Adizeros for a running date or a long day of gala at the mall
📍Sports Central, SM City Marikina 📍Adidas, SM City Masinag

Give a bouquet of flowers and get a smile as sweet as your love in return.
📍SM Supermarket Marikina, Masinag, San Mateo and Antipolo Downtown

Sweet indulgences like Belgian chocolates or beautifully packaged confections are perfect for sharing or savoring one piece at a time, making every bite a celebration of love. For those who love a touch of luxury, lingering perfumes from SM Store adds bold, romantic flair, leaving a lasting impression long after Valentine’s Day. Modern romantics and those embracing their self-love era can enjoy stylish everyday items like a handy flask for spontaneous outdoor dates, while playful slip-on comfort shoes with quirky accents bring personality and fun, proving that love doesn’t always have to be serious to be special.

Say it with a box of chocolates—the sweetest way to express your love, literally.
📍SM Supermarket Masinag

Smell romantic and luxurious at the same time on a date night with YSL Black Opium Eau De Parfum
📍SM Store Marikina

Build your sweetie's Sunnies Flask to match their personal flair.
📍Sunnies Flask, SM City Marikina

This Valentine’s Day, let your gifts say what words sometimes can’t. Shop, surprise, and celebrate Valentine’s Day at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown. Make it a date, make it memorable—only at SM, your most-loved Valentine’s shopping destination in the East Metro.

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Max Out Your Shopping at SM City Masinag’s 3-Day Sale

Get ready to max out your shopping gala at the most-preferred shopping destination in lower Antipolo! SM City Masinag is turning up the excitement with its much-anticipated 3-Day Sale happening on February 13, 14, and 15—three full days of unbeatable deals, exciting promos, and chances to win big.

From fashion must-haves and home essentials to gadgets, gift ideas, and the perfect Valentine’s Day gifts, this is your sign to gala to the max and enjoy discounts of up to 70% off from your favorite stores. Whether you’re shopping for yourself, finding that special gift, or ticking items off your list, this is the perfect time to shop more, save more, and truly max out the experience.

Shop ‘Til You Win—Literally
Every ₱1,000 single or accumulated purchase earns you an e-raffle entry for a chance to win a brand-new Suzuki DZire GL CVT Hybrid. You can boost your chances even more by shopping on Saturday and Sunday, when you earn double e-raffle entries.

You can also earn additional entries while you dine or watch a movie—get one (1) e-raffle entry for every ₱250 single-receipt purchase at the SM Foodcourt, and one (1) e-raffle entry with every single receipt purchase of four (4) cinema tickets at SM Cinema.

Extra Wins at SM Store
Make your sale finds even sweeter with exclusive perks at SM Store:

• Up to 50% off on select items
• Exclusive early access to extra 10% off for SM Prestige Cardholders on February 12
• SMAC Weekend with extra 10% off for SMAC Cardholders on February 13, 14, and 15

This February, max out the deals, the fun, and the wins at SM City Masinag—your go-to and most-preferred shopping destination in lower Antipolo. With three days of irresistible discounts, exciting games, and major prizes, this is one shopping event you won’t want to miss.

Head to SM City Masinag and max out your shopping experience this 3-Day Sale.

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Holiday Giving Through SM Besties of Joy and ChriSMiles

The happiest kids of San Mateo Day Care Center at their ChriSMiles activity with employee volunteers.

SM Supermalls brought the spirit of the holidays to life as shoppers and employees came together to share joy with children through SM Besties of Joy and ChriSMiles, transforming holiday generosity into meaningful community impact through SM City Marikina, SM City Masinag, and SM City San Mateo.

The pupils under the care of Marikina City Social Welfare and Development happily show off their own SM Besties of Joy

For SM City Masinag, SM Besties of Joy benefited children of Barangay Pintong Bukawe, San Mateo, Rizal, while SM employee volunteers celebrated the season with children from Precious Heritage Children’s Home for ChriSMiles. For SM City Marikina, SM Besties of Joy reached children under the care of the City Social Welfare and Development of Marikina City. Meanwhile, employee volunteers spent a meaningful day with children from Marikina Kids Town, sharing gifts, snacks, and holiday activities. For SM City San Mateo, both SM Besties of Joy and ChriSMiles were dedicated to children from the San Mateo Day Care Center, where SM employees led a cheerful program filled with gift-giving, games, and shared moments of joy at SM City San Mateo’s activity area.

Employee Volunteers of SM City Marikina prepares the SM Besties of Joy before distribution during ChriSMiles activity at Marikina Kids Town

An employee volunteer of SM City San Mateo distributes SM Besties of Joy to the kids of San Mateo Day Care Center

These initiatives reflect SM Supermalls’ commitment to uplifting communities and nurturing a culture of compassion and volunteerism. From the generosity of shoppers to the dedication of employee volunteers, each contribution helped make the holidays brighter for children across East Metro.

SM Supermalls in the East Metro extends its heartfelt gratitude to all shoppers who shared a little extra and donated through SM Besties of Joy, helping spread smiles, hope, and joy this Christmas season.

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SM, LRTA ink MOA for SM City Masinag-LRT-2 Antipolo Station Interconnection Access Bridge

Light Railway Transit Authority and SM Prime Holdings seals the deal of a Memorandum of Agreement for the Interconnection Access Bridge. (Left to right) Engr. Jomar R. Lua, OIC Director of Department of Transport Rail Standards and Enforcement Office, Atty. Hernando T. Cabrera, Light Railway Transit Authority, Engr. Junias M. Eusebio, Vice President for SM Supermalls Mall Operations, and Mr. Ronald Allan Brosas, Senior Assistant Vice President for Mall Operations.

SM Prime Holdings, Inc. and the Light Rail Transit Authority (LRTA) officially sealed a Memorandum of Agreement (MOA) for the construction of the SM City Masinag–LRT-2 Antipolo Station Interconnection Access Bridge in a signing ceremony recently held at the concourse of the LRT-2 Antipolo Station.

SM and LRTA Executives sign the memorandum of agreement, marking an exciting addition to both establishments to serve communities in Antipolo City and nearby areas.

The interconnecting bridge is designed to provide a safe, direct, and weather-protected pedestrian link between LRT-2 Antipolo Station and the mall—addressing a long-standing public need since the station opened and enhancing everyday convenience for commuters and shoppers in Antipolo and the wider East Metro area.

“The interconnection access bridge enhances safety, accessibility, and efficiency for our passengers,” said Atty. Hernando Cabrera, Administrator of the Light Rail Transit Authority. He underscored the value of the partnership between LRTA and SM Prime Holdings, Inc., noting that the project exemplifies how public–private collaboration can deliver practical solutions that improve passenger experience and urban mobility.

“This bridge is designed to serve the Filipino commuter—those who rely on public transport or park-and-ride options—providing safe and convenient access to daily necessities and services,” said Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls. He added that the interconnection promotes inclusive mobility, walkability, benefiting commuters, senior citizens, persons with disabilities (PWDs), families, and workers, while helping reduce pedestrian spillover, ease traffic along Marcos Highway, and lower carbon emissions in support of SM’s sustainability and urban mobility goals.

Also present during the MOA Signing Ceremony was Engr. Jomar Lua, OIC Director IV of the Rail Standards and Enforcement Office of DOTR; Ms. Evelyn P. Janeo, OIC Business Development and Public Relations of LRTA; Atty. Ronald Redentor De Veyra is the head executive assistant of the administrator of LRTA. Joining them are SM Supermalls Executive Vice President for Marketing, Mr. Joaquin San Agustin; Mr. Egbert Lim, Senior AVP for Mall Project Management; and Mr. Ronald Allan Brosas, Senior AVP for Operations of SM Supermalls, further reinforcing the strong collaboration between government and the private sector in advancing commuter-focused infrastructure.

SM Executives and LRTA Officials pose for commemorative photo at the soon-to-open interconnection access bridge at SM City Masinag.

The construction of the interconnecting bridge is set to begin in the second quarter of 2026, with completion targeted six months later. As part of the New Era of SM Supermalls, which envisions seamlessly connected and intuitively designed spaces for all, the access bridge is expected to improve pedestrian flow, enhance sustainable urban mobility, and encourage public transport use along the Marcos Highway corridor—elevating the mall experience for shoppers and commuters alike while delivering long-term benefits to the community.

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Snowflakes and Christmas Carols Bring Cheer at SM Malls in the East Metro

The spirit of Christmas filled the air as SM Supermalls in the East Metro turned everyday mall moments into heartwarming holiday memories through two delightful seasonal highlights—the Holiday Snowflakes Surprises and World Chorale Day celebrations.

Holiday carols by the New Anthem Chorale set the mood as golden snowflakes turned smiles into surprises at SM City Marikina.

Nothing says Christmas surprise quite like a flurry of snow—especially when it comes with treats. During the Holiday Snowflakes Surprises, shoppers enjoyed a joyful confetti blast as “snowflakes” filled the air, drawing smiles, laughter, and cheers from the crowd.

Hidden among the confetti were golden snowflakes with special treats for lucky finders, turning an ordinary shopping day into a festive adventure for kids and kids-at-heart. The SM Holi Squad amped up the excitement with cheers, photo moments, and infectious holiday energy from start to finish.

Confetti as snowflakes is always a charmer to young shoppers at SM City Masinag.

The holiday celebrations carried on with World Chorale Day, as choirs filled the malls with beloved Christmas carols. Heartwarming performances by Next in Line Music at SM City Masinag and SM Center Antipolo Downtown, Melody Makers Ensemble at SM City San Mateo, alongside New Anthem Chorale at SM City Marikina, created a warm yet joyful atmosphere that invited shoppers to pause and embrace the spirit of the season.

Most loved Christmas carols performed by New Line Music in SM Center Antipolo Downtown.

Melody Makers Ensemble sing their hearts out to serenade shoppers with Christmas songs at SM City San Mateo.

Joined by the SM Holi Squad, the caroling turned into a shared moment of joy—celebrating togetherness, community, and the true meaning of the holidays.

Your squad with SM Holi Squad at SM City San Mateo.

From joyful surprises to soul-stirring songs, SM Supermalls in the East Metro continue to create spaces where holiday moments are shared, celebrated, and remembered.

Make this season extra special—spend the holidays with your family and friends at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown. Discover more festive activities, enjoy meaningful moments, and let SM be part of your Christmas story.

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Holiday Gifts Made Easy at SM Malls in the East Metro

This Christmas, SM Malls in the East Metro makes holiday shopping effortless with an exciting selection of ready-to-give gifts—complete, beautifully packed, and easy to find across your favorite brands. Whether you’re looking for last-minute presents or curated sets for everyone on your list, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown offer a seamless shopping experience that covers all your gifting needs in one place.

With gift sets thoughtfully arranged and easy to spot across stores, shoppers can enjoy the convenience of choosing presents that are already packaged, themed, and carefully bundled—saving you time without sacrificing quality or style.

This Face Shop gift pack is perfect for skin care fanatics, available at SM City Masinag.

The best gift idea to your dainty friend! This Alberto wallet set is available at SM City San Mateo and SM Center Antipolo Downtown.

Trentahin and kwarentahin friends would love this Katinko set as Christmas gift! Get a box now at SM City San Mateo and SM City Marikina.

You can never go wrong with a pretty pink box from Silk Secrets as a gift, available at SM Store.

Shoppers can enjoy breeze-free gift-giving with easy-to-spot gifts from fashion, beauty, wellness, and specialty brands across the malls. SM Store, Penshoppe, Bench, Havaianas, and Alberto offer complete apparel and lifestyle bundles that make ready-to-wrap gifting effortless. Beauty and self-care lovers will also find curated sets from Ian Darcy with its signature scents; The Face Shop and The Body Shop featuring skincare must-haves, bath essentials, and makeup picks; Unisilver with elegant silver accessories; and Zen Zest offering personal and home fragrances. For those who prefer thoughtful treats, Marks & Spencer has gift bundles filled with chocolates, biscuits, wine, and other premium goodies. Meanwhile, wellness options like Katinko provide relief-focused packs with products for muscle pain, headaches, and everyday discomfort—perfect for practical and caring gifting.

Marks & Spencer’s Sumptuous Selection for Php 3,995 ready for gifting at SM City Marikina.

Spray the scent of holidays into your home with Zen Zest Frosty and Mistletoe Room Spray available at SM City San Mateo and Masinag.

Ian Darcy Eau De Parfums ready for gifting to your fraghead friends. A wide array of luxury inspired scents are available in SM Center Antipolo Downtown and SM City Masinag.

At SM Malls in the East, finding the perfect present is as easy as strolling through your favorite halls. With complete gift sets, easy-find displays, and everything in one place, holiday shopping becomes not just stress-free but enjoyable and festive.

Discover effortless gifting with Holiday Giftables at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown today.

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SM Supermalls in the East Metro are Powered by the Sun

In its continued commitment to sustainability and environmental stewardship, SM Supermalls, through its corporate social responsibility arm SM Cares, is lighting the way toward a cleaner and greener future by harnessing renewable energy across its properties.

In the East Metro, SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown are now proudly “Powered by the Sun”, utilizing rooftop solar panel systems that help reduce carbon emissions, promote energy efficiency, and support the nation’s transition to sustainable power sources.

Harnessing the Power of the Sun Across the East Metro

Each mall plays a vital role in SM’s sustainability roadmap by producing clean energy that contributes to both operational efficiency and environmental protection.

• SM City Marikina, energized in 2023, generates an average of 106,179 kWh (Kilowatt-hour) per month with a 2.259 MWp (Megawatt Peak) solar capacity. This is enough to power 506 Filipino households for a month, offsetting 74 tons of carbon dioxide — the equivalent of planting 3,378 mature trees.
  

  

  SM City Marikina continues to champion sustainability with its iconic stilts building design now added with solar panels that energizes solar energy good enough to power more than 500 households.

  
  
• SM City Masinag, fully solar-powered by March 2025, produces around 124,366 kWh monthly through its 1.696 MWp system — enough to supply electricity to 592 households, offset 86 tons of carbon dioxide, or plant 3,956 trees worth of carbon absorption.
  

  

  Seen from above is SM City Masinag with the 2.40-hectare solar panels in the midst of the busy Marcos Highway in Antipolo City.

• SM City San Mateo harnesses the power of the sun with its 810 Solar PV System installed across 2,092 square meters of rooftop space, generating up to 0.45 megawatts of clean energy. This can power 219 Filipino households and reduce carbon emissions by 32 tons, comparable to planting 1,466 mature trees.
  
  

  

  810 panels makeup for 0.45 megawatts of clean energy in SM City San Mateo, enough to reduce 32 tons of carbon emission.

• SM Center Antipolo Downtown, energized between 2024 and 2025, generates 71,270 kWh monthly from a 0.923 MWp solar system — enough to power 339 homes, offset 49 tons of CO₂, or plant 2,267 trees.
  

  

  The solar panels atop SM Center Antipolo Downtown adds to the more scenic view from its roof deck.

Leading the Charge for a Greener Tomorrow

Through SM Cares and the SM Green Movement, SM Supermalls continues to advance sustainability across its network — integrating renewable energy, green architecture, efficient water use, and waste management into its operations.

Collectively, these four solar-powered malls generate nearly 348,000 kWh of renewable energy each month, significantly reducing greenhouse gas emissions while demonstrating that innovation and environmental care can coexist.

With every rooftop installation and every kilowatt-hour generated, SM Supermalls — continues to keep communities, progress, and the planet Powered by the Sun.

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting communities through programs focused on sustainability, the environment, persons with disabilities, women and breastfeeding mothers, children and youth, and the elderly. Under the SM Green Movement, SM Cares leads efforts in energy efficiency, water conservation, waste management, and disaster resilience — helping build a cleaner, safer, and more sustainable future for all.

For more information, visit www.smsupermalls.com/smcares or follow SM Supermalls on social media.

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Unwrapping the Merriest Christmas at SM Malls in the East Metro

SM City Marikina launched the merriest season with Rockin' Christmas flair with Marikina City Mayor Maan Teodoro and SM Supermalls Senior AVP for Operations Mr. Ronald Allan Brosas.

SM Malls in the East Metro—SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown—officially kicked off the most wonderful time of the year with dazzling Christmas centerpiece launches. Each mall showcased a unique theme that captured the joy of the holidays: Rockin’ Holidays at SM City Marikina, A Holiday Symphony at SM City Masinag, The Rhythm of Christmas at SM City San Mateo, and Yuletide Harmony at SM Center Antipolo Downtown. 

Rockin' Christmas centerpiece at SM City Marikina

"A Holiday Symphony," SM City Masinag's music-inspired Christmas centerpiece dazzles at the Mall Atrium.

"The Rhythm of Christmas" centerpiece at the 2F of SM City San Mateo

"The Yuletide Harmony Christmas" centerpiece at the 2F of SM Center Antipolo Downtown

Spreading the warmth of giving, SM Malls in the East Metro also introduced the SM Besties of Joy, the annual charity project of SM Supermalls. For only ₱330, shoppers can purchase a pair of plush SM Besties of Joy—taking one home while the other is donated to SM’s chosen charity organization. This heartfelt initiative lets mallgoers share love and joy with children in need, reminding everyone of the true meaning of Christmas. 

Kids and VIPs were all smiles during the launch ceremony at SM City San Mateo

Shoppers can buy a pair of SM Besties of Joy plush toys for only P330 - keep one and donate the other to SM's chosen charity, sharing love and joy this Christmas

The merriment continues throughout the season with a line-up of exciting activities for families and friends to enjoy. Highlights include the Santa Run (Nov. 16) and Rockin’ Holiday Pet Parade (Nov. 29) at SM City Marikina, the Holiday Paws Party (Nov. 23) at SM City Masinag, along with Santa Claus meet-and-greets, Christmas Snowflake Surprise, Holi Squad appearances, Christmas Acoustics, and the World Chorale Day celebration across the malls. This holiday season, make SM Malls in the East Metro your go-to destination for joyful gatherings, festive experiences, and heartwarming memories with your loved ones.

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