Spoil Mom with Gift Finds and Feast Spots at SM Malls in the East this Mother’s Day

This Mother’s Day, go all out in showing Mom how much she means to you! Whether she’s your best friend, your biggest cheerleader, or your go-to shopping buddy, there’s no better place to celebrate her than at SM Malls in the East—SM Malls in the East—SM City Marikina, SM City Masinag, SM City San Mateo, SM Center Antipolo Downtown, SM City East Ortigas, SM City Taytay, and SM Center Angono.

Start with a sweet snap at the MOM Photo Spot
Capture the moment with heartwarming photos at the specially curated MOM Photo Spots in each mall. Moms and kids of any age strike a pose and share smiles under pink and floral-themed photo spots that make memories last a lifetime.

Dainty photo spot for amazing moms at SM Malls in the East

Treat her to well-deserved pampering
After all the love she’s given, Mom deserves a little self-care. Indulge her with a relaxing massage, facial, or salon makeover from wellness and beauty shops. It’s the perfect way to help her unwind and glow on her special day.

Book a skin pampering date with mom at SkinStation at SM City Taytay

Find fashionable gift picks she'll love.
Whether she’s into timeless elegance or modern style, shop for chic clothing, trendy accessories, or stylish watches she’ll treasure. With exclusive Mother's Day deals in fashion, it’s easy to find something that fits her taste perfectly.

Comfy and stylish fits for mom at SM City East Ortigas, Taytay, Marikina, Masinag and San Mateo

Elegant timepieces for everyday wear or special occasions from The SM Store at SM City Marikina, Masinag, Taytay, San Mateo and East Ortigas. 

Feast with the fam at her favorite food stops.

Round out the day with a delicious meal at Mom’s favorite restaurant. From comfort food classics to international cuisine, SM Malls in the East offer dining spots fit for every kind of foodie mom. Don’t forget to surprise her with a sweet treat or a celebratory cake! Celebrate the queen of your heart this Mother's Day at SM Malls in the East.

Rich and flavorful truffle pasta to share with the family from The Taste of Czaczacza at SM City Masinag

Beautiful cakes for beautiful moms from Hearts and Bells at SM City Marikina

Snap it, spoil her, and share the love—#MothersDayAtSM. Visit your nearest SM Mall in the East and make Mom’s day extra memorable!

Read More

New Stores, New Experiences at SM Malls in the East Metro

The East Metro just got a whole lot more exciting with the latest lineup of tenants opening their doors at your favorite SM Malls! Whether you're craving something delicious or looking to upgrade your wardrobe and essentials, there’s something fresh and delightful waiting for everyone.

At SM Center Antipolo Downtown, foodies can now indulge in Japanese comfort food at Le Katsu, known for its perfectly crispy and tender tonkatsu dishes. Pair your meal with a refreshing drink from RoyalTea, which offers a variety of cheese teas and fruit-infused drink  perfect for cooling down after a busy day.

Over at SM City Marikina, a familiar favorite is back—Max’s Restaurant has re-opened its doors, ready to serve its iconic fried chicken and Filipino classics in a cozier, revamped space.

Iconic Filipino restaurant, Max's, reopens its doors at their new location at the GF of SM City Marikina

For sweet cravings, try the creamy delights of Bebang’s Halo-Halo, a modern and premium twist to the Pinoy classic dessert. If you're in the mood for a quick snack or something to go with your coffee, drop by Pretzels & Cinnamon for freshly baked goodies that hit the sweet spot.

Crowd favorite, Bebang's Halo-Halo is now open at SM City Marikina

Pretzels & Cinnamon now open at the 3F of SM City Marikina

Coffee lovers are in for a treat at SM City Masinag with the arrival of Zus Coffee, a Malaysia-born brand making waves for its affordable, premium brews in a variety of exciting flavors. It’s the perfect spot to fuel up during a shopping break or for casual meetups with friends.

ZUS Coffee at SM City Masinag is your new go-to for affordable coffee experience

And for stylish yet comfortable footwear and bag options, SM City San Mateo welcomes Alberto. Whether you’re looking for formal shoes, trendy sandals, or work-friendly options, Alberto combines fashion and function to keep your steps on point.

Stylish and comfy fashion available at Alberty SM City San Mateo

These new additions make shopping, dining, and hanging out at SM Malls in the East Metro even more fun and rewarding. And the best part? There's more to come! Watch out for exciting new shop openings in the coming months—bringing even more variety and surprises your way. Come visit SM Center Antipolo Downtown, SM City Marikina, SM City Masinag, and SM City San Mateo today—your newest shopping and dining discoveries are just around the corner!

Read More

SM Active Hub Launches in the East

SM Supermalls has officially launched SM Active Hub, its latest initiative aimed at revolutionizing fitness and sports engagement in the country. The grand kickoff in the East of Metro Manila on March 9 also saw thousands of fitness enthusiasts and athletes gather across SM City Marikina, SM City East Ortigas, and SM Center Antipolo Downtown, marking the beginning of a new era in accessible, community-driven fitness.

A Hub for Every Fitness Passion

Marikina Run Club
In partnership with Team Malaya, the Marikina Run Club in SM City Marikina gathered a strong community of runners for an exciting kickoff. Participants engaged in warm-ups and a community run, fostering camaraderie among beginners and seasoned runners alike.

Runners at the Marikina Run Club hit the pavement with energy and enthusiasm during the launch of SM Active Hub.

East Ortigas Run Club
Supported by Anytime Fitness and Boysen, SM City East Ortigas launched its run club where participants had the opportunity to train and run along the mall’s dedicated 880-meter run path, a safe and accessible space designed for both casual joggers and serious runners.

Hundreds of runners took their first strides with the East Ortigas Run Club, launching their journey on the mall’s 880M run path.

Pickleball Hub
Pickleball fever swept through SM Center Antipolo Downtown with an exciting tournament hosted by Pickleball East Dinkers Club Inc. Enthusiasts and experienced players took to the courts for friendly yet competitive matches, bringing more attention to the fast-growing sport in the East. The event was filled with energy, camaraderie, and sportsmanship as participants showcased their skills and embraced the excitement of the game.

Players bring their A-game in an intense paddle battle of speed, strategy, and precision in PEDCI’s pickleball tournament at SM Center Antipolo Downtown.

Country’s Largest Playground for Sports Enthusiasts at SM Supermalls

With the launch of SM Active Hub, SM Supermalls continues to expand its commitment to health, fitness, and community engagement. SM partners with top fitness clubs and organizations to bring accessible, fun, and engaging sports experiences to everyone.

This is just the beginning—expect more exciting fitness activities and partnerships in the coming months as SM strengthens its position as the largest playground for sports enthusiasts in the country. Lace up, grab a paddle, or take the first step in your fitness journey—SM Active Hub is ready for you!

Read More

Celebrate Big, Save Bigger! Score Huge Discounts at SM City Marikina’s 3-Day Sale!

Gear up for an exciting shopping spree at SM City Marikina’s 3-Day Sale, happening from March 14, 15, and 16! Whether you’re updating your wardrobe, upgrading your gadgets, or stocking up on essentials, this is the perfect time to shop with up to 70% OFF on amazing deals from over 100 brands!

The savings doesn’t stop there for SMAC and Prestige cardholders! Enjoy an exclusive extra 10% OFF at The SM Store during these special days:

🛍️ Prestige Friday – March 14 (Whole Day)
📌 SMAC Prestige members get an additional 10% OFF.
🛍️ SMAC Saturday & Sunday – March 15 & 16 (Whole Day)
📌 All SMAC and SMAC Prestige members get an additional 10% OFF.

And here’s something extra to celebrate—every purchase gives you a chance to drive home a brand-new Suzuki S-Presso GL AGS! With every item you buy, you’re not just saving big but also getting closer to an exciting prize.

📌 Here’s how you can join the raffle:

• Earn 1 e-raffle entry for every P1,000 purchase.
• SM Foodcourt: 1 entry for every P250 single receipt purchase
• SM Cinema: 1 entry for every 4 tickets in a single receipt
• Double your raffle entries when you shop on Saturday & Sunday!

This 3-day shopping celebration is your chance to score the best deals, enjoy exciting rewards, and even win big! Celebrate shopping, savings, and surprises only at SM City Marikina!

📍 Follow @smcitymarikina for more sale updates!

Per DTI Fair Trade Permit Nos. FTEB-214929, Series of 2025.

Read More

Own Your Shine This Women’s Month at SM Malls in the East!

March is all about recognizing the incredible women in our lives—their strength, beauty, and brilliance. And what better way to celebrate them than with a well-deserved treat? Whether you’re looking to spoil the special women in your life or encourage them to take a moment for themselves, SM Malls in the East—including Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—have lined up the ultimate shopping, self-care, and bonding experiences to make Women’s Month extra special.

 Glow Up & Stand Out

Style is power, and there’s no better time to refresh your wardrobe or upgrade your look. Whether it's for your partner, your mom, your sister, or even your bestie, check out trendy fashion finds from For Me, Unica Hija, Surplus, and Bayo. Top it off with stylish accessories from SM Store, a sleek pair of OJO Eyewear shades, or comfy yet trendy sneakers from World Balance.

Want to go the extra mile? Aesthetic upgrades aren’t just about clothes—gifting a pastel AquaFlask keeps hydration on point, while eyewear from Ideal Vision makes both a functional and stylish statement.

The Ultimate Pampering Experience

A true queen deserves to unwind! Whether it’s a relaxing massage, a mani-pedi at Nailaholics, or a rejuvenating facial at K Skin, the ladies in your life will love these self-care experiences. For those who prefer a silky-smooth finish, Hey Sugar offers painless waxing sessions to complete the glow-up.

Coffee Dates & Meaningful Conversations
Sometimes, the best way to celebrate Women’s Month is through quality time. Treat the special women in your life to coffee and conversations at Coffee Bean & Tea Leaf or ZUS Coffee. Whether it’s a heart-to-heart chat over a warm latte or a quick caffeine fix in between shopping sprees, these little moments make all the difference.

Self-Care & Wellness Finds

Want to give the gift of beauty and wellness? Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty have all the must-have skincare and wellness essentials to keep that glow going strong. Whether it’s a luxe serum, a skincare set, or health-conscious products, these picks are perfect for every woman who loves to take care of herself.

Make This Month About Her

This Women’s Month, SM Malls in the East is the go-to destination for celebrating the queens in our lives. From exciting shopping finds to pampering sessions and coffee dates, there’s no shortage of ways to show appreciation.

Visit SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about her!

Don’t forget to follow SM Supermalls for the latest updates and share your Women’s Month moments with us.

Read More

Restart Healthy in 2025 at SM Malls in the East Metro

Kickstart the new year with a focus on health and wellness at SM City Marikina, Masinag, San Mateo, and SM Center Antipolo Downtown! These malls are your ultimate destinations for fitness finds, activewear, and energizing activities that set you up for a healthy 2025.

Step into Style with Athleisure Fits
Upgrade your fitness wardrobe with the latest sneakers and activewear from top brands like Adidas, Anta, and multi-brand shops in Sports Central and SM Store. Whether you’re a runner, a gym enthusiast, or simply embracing athleisure for everyday comfort, you’ll find a variety of options to match your style and fitness goals.

Energize Your Routine with Fitness Dance Classes
Feel the rhythm and burn those calories with weekly fitness dance classes for all ages at the 10 o’ Clock Habit in SM City Masinag, San Mateo, and SM Center Antipolo Downtown. These high-energy sessions are perfect for beginners and seasoned dancers alike, offering a fun and effective way to stay active while meeting new friends. Check the schedule at each mall and join the fitness fun!

All-in-One Sports Facilities at SM Center Antipolo Downtown

Take your fitness game to the next level at SM Center Antipolo Downtown as it features multi-purpose courts perfect for badminton, pickleball, basketball, and volleyball clinics. Whether you’re honing your skills or just trying something new, these facilities are great for sports enthusiasts of all ages.

Fuel Your Fitness Goals

Stay nourished and energized with healthy dining options available. From fresh fruits, yogurts, smoothies, and salads to even dietary supplements, there’s something for every health-conscious foodie for guilt-free indulgences.

Shop Smart, Live Healthy

Start 2025 on the right track by exploring wellness essentials at these East Metro malls. From fitness gear to health supplements, SM Malls have everything you need to support an active and balanced lifestyle. Don’t miss out on seasonal promotions and discounts to make your health journey even more rewarding.

Make SM Malls in the East Metro your partner in health this 2025. Visit today and embark on a year of wellness and vitality!

Read More

SM mallgoers donate record-breaking 50,000 Bears of Joy to kids in need

SM mallgoers’ kindness makes this holiday season brighter, with 50,000 Bears of Joy spreading happiness to children.

The SM mallgoers achieved something truly remarkable—donating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.

Pure joy captured in a single moment—thank you to SM Supermalls shoppers for making this holiday season extra special for these kids from Marikina Elementary School

Children from Sitio Pintong Bukawe light up with excitement as they receive their cuddly SM Bears of Joy through the kindness of shoppers of SM City Masinag

An annual initiative of SM Cares, the SM Bears of Joy campaign empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bears—one to keep and another to share. This year’s theme, “Hug-a-Mood,” introduced four charming bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ronnie, the creative dreamer. Each bear brought its own personality, symbolizing the warmth and joy of the season.

Giving back this holiday season, SM City San Mateo brings joy to children and residents of Cottolengo Filipino in Montalban, Rizal

Beyond the numbers, the true impact lies in the ripples of care created by this campaign. Each donated bear represents the kindness and generosity of a community united in its commitment to giving back. These simple acts of giving spread not only joy but also hope, showing that small gestures can create meaningful change across communities.

This initiative also reminds us that the holidays are a time to create special memories, especially for children who may not always feel the season’s merriness. Through the unwavering compassion of SM shoppers, the Bears of Joy initiative delivered smiles, warmth, and a powerful message of love to children nationwide.

SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more about these programs, visit www.smsupermalls.com/smcares.

Read More

Fulfill Christmas Wishlists at SM City Marikina

The holidays are here, and the rush to tick off items on your loved ones' wish lists must be done. SM City Marikina is your ultimate gift destination in the East Metro, with stores offering something special for everyone. Whether you're shopping for a skincare enthusiast bestie or your tech-savvy sibling, we've got you covered. Check out these perfect gift picks for every personality:

For the Self-Care Queen:
Uniqlo’s Pocketable UV Protection Parka is a must-have for skincare lovers who understand the importance of sun protection. Pair it with a set of glow-boosting skincare goodies from The Body Shop, like their British Rose collection, to keep her skin soft and nourished through the holiday hustle.

For the Corporate Hustler BF:
Upgrade his work-from-home or office game with a tech-savvy touch with Huawei’s MatePad Pro for seamless productivity and entertainment. His favorite caffeine concoction is at his fingertips whenever—wherever—with the Starbucks’ Holiday card.

For the Adventurous and Stylish Dad:
Gift him footwear that’s both comfy and cool, like Crocs' Echo Clog. Durable and lightweight, they’re perfect for family outings or his next outdoor adventure. Top it off with a handsome Huawei Watch GT5 to keep track of his fitness goals.

For the Creative Techie Teen:
Spark their creativity with MacBook Pro, with Beats Solo 4 playing his/her favorite playlist. Whether they’re into digital art or video editing, these gifts will unleash their artistic potential. Available at Power Mac Center in Cyberzone.

Don’t wait—Shop for gifts now!
Head to SM City Marikina today and make every Christmas wishlist come true. Find all these and more, where holiday shopping becomes a festive experience. From exclusive deals to a joyful atmosphere filled with twinkling lights and carols, your Christmas gift hunt will be nothing short of magical.

Read More