Discover the Latest Must-Visit Shops at SM Malls in the East Metro

Max out your mall visit at the newly opened shops in your most loved malls in the East Metro

Fresh finds, bold flavors, and new lifestyle spots are powering up every East Metro mall day as SM Supermalls rolls out a fresh wave of new openings for every kind of shopper. Whether you’re craving comfort food, searching for stylish new finds, or planning an all-out shopping and dining spree, there’s always something new to discover at your most loved SM malls in the East Metro.

Dainty accessories for your little princess at Clarisse SM Center Antipolo Downtown

Branded finds at 7 Luxe on the 2nd level of SM Center Antipolo Downtown

At SM Center Antipolo Downtown, shoppers can discover Clarisse, a boutique filled with trendy accessories perfect for young girls who love expressing their style through fun and fashionable pieces. Travelers and fashion lovers can also visit 7 Luxe for branded luggage, bags, and shoes that combine style and functionality for every adventure.

Classic Filipino dishes with a twist at Mesa SM City San Mateo located at the Ground Level

Premium cakes and pastries on the go at Conti's located on the 2nd Level of SM City San Mateo

Foodies can head to SM City San Mateo for comforting and flavorful dining experiences. Mesa serves elevated Filipino dishes perfect for family gatherings and celebrations, while Conti’s Bakeshop delights guests with its well-loved cakes, pastries that make every stop extra special.

Bulawan Panaderya serves freshly baked breads daily at SM City Masinag

Everyday wearable jewelry at Everglowi SM City Masinag located on the ground level

At SM City Masinag, Everglowi adds sparkle to every shopping trip with elegant gold and silver jewelry pieces perfect for gifting or everyday wear. Meanwhile, Bulawan Panaderya offers freshly baked breads, pastries, and beverages that make snack breaks and café moments even more satisfying.

Hearty Ramen bowls at Ramen Nagi located on the New Hallway of SM City Marikina

Coffee and me time at Pedal Café SM City Marikina

Marikina's pride Mylene's Bakeshop now brings its bestsellers to SM City Marikina

Meanwhile, the new hallway at SM City Marikina is a must-visit dining destination for every food lover ready to max out their food trip. Guests can enjoy cozy café moments at Pedal Cafe and classic baked favorites from Marikina’s pride Mylene’s Bakeshop.

Wangfu brings Singaporean cuisine to its new location at the newly opened hallway of SM City Marikina

Real and modern Italian Cuisine at Cibo SM City Marikina

Cravings for global flavors are well-covered with a strong lineup of dining options in the East Metro. For Japanese comfort food, Ramen Nagi continues to draw diners with its rich, customizable bowls of ramen that have become a go-to for quick yet satisfying meals. Wangfu brings bold classic Singaporean-inspired dishes, perfect for hearty lunches and shared meals. Meanwhile, Cibo completes the mix with signature Italian favorites, ideal for relaxed family dinners or post-shopping indulgence.

From shopping hauls and café dates to family feasts and spontaneous gala moments, SM Supermalls in the East Metro continues to bring fresh experiences closer to shoppers. Visit your nearest SM mall in the East Metro today and discover new ways to dine, shop, and celebrate every day to the max.

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SM Malls in the East goes Purple again for BorahaEast 2.0

BTS is back -- and BorahaEast 2.0 returns in full purple celebration across SM Malls in the East

Attention, Filo ARMY! A purple-filled celebration is making its way across SM Supermalls in the East as BorahaEast 2.0 returns for an even bigger and more exciting season.

Fueled by the excitement surrounding BTS’ new album Arirang and their ongoing sold-out world tour, BorahaEast 2.0 brings together ARMY from across the country for a celebration of music, friendship, creativity, and unforgettable fandom moments.

SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9

In partnership with ARMYs of the East PH, the campaign transforms seven SM malls into purple-filled destinations where fans can connect, celebrate, and create memories together:

• SM Center Angono
• SM Center Antipolo Downtown
• SM City East Ortigas
• SM City Marikina
• SM City Masinag
• SM City San Mateo
• SM City Taytay

From June 13 to July 9, ARMYs can look forward to a lineup of maxed-out experiences happening throughout the campaign. Watch participating malls glow during the much-awaited purple illumination, join cup sleeve events with fellow fans, and discover exciting finds at the pop-up market featuring BTS merch and other fan-made collectibles.

Energetic fan chants are always fun with hundreds of co-ARMYs cheering together

Groove with co-ARMYs to BTS hits at ARMY fan gatherings

Running while fangirling to BTS is always a good idea

From BTS bias discussions and concert stories to handing out freebies, the ARMY fan gatherings create the perfect space for fans to connect and celebrate together. Meanwhile, energetic fans can dance their hearts out during Random Play Dance sessions and cap off the BorahaEast 2.0 celebration at the Neon Purple Run this July — a vibrant finale where running enthusiasts and ARMY alike can hit the ground in purple and create unforgettable memories with fellow fans in every stride.

Tag along your ARMY bestie and create lasting fangirl moments

Join ARMY games and win fun prizes at fan gatherings

Beyond the activities, BorahaEast 2.0 is all about creating meaningful moments together. Whether you’re attending with your ARMY besties, meeting new fandom friends, or simply celebrating your love for BTS, every stop promises surprises, prizes, photo-worthy moments, and experiences that make the Festa season even more memorable.

Join ARMY games and win fun prizes at fan gatherings

BTS merch -- official or fanmade in all forms -- available for collection at the Pop-up Market in select SM malls and dates

So wear your favorite purple fits, bring your light sticks, and prepare to celebrate the Festa season the maxed-out way at BorahaEast 2.0.

Don’t miss a single purple moment — follow the official social media pages of all seven participating SM Malls in the East for BorahaEast 2.0 schedules, surprises, and event announcements, then gala to the max by visiting your most loved malls throughout the celebration and making memories with fellow ARMY along the way.

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Heels on Point at SM City Marikina’s Stiletto Walk for The Devil Wears Prada 2

The iconic red stilleto towering at the mall atrium of SM City Marikina for The Devil Wears Prada 2

In celebration of the highly anticipated screening of The Devil Wears Prada 2, SM City Marikina turns up the fashion energy with a show-stopping Stiletto Walk that brought Gala To The Max to life.

More than a hundred models and fashion enthusiasts maxed out their fiercest fits and sky-high heels, ready to own the runway. The walk began at the mall’s atrium and extended across two hallways, transforming everyday spaces into a striking fashion runway inside the most loved mall in the East. Each stride captured confidence, individuality, and a shared love for fashion inspired by the iconic film.

Drag performers with giant shopping bags strut down to the mall atrium as part of the Stiletto Walk.

Drag performer Sofia Trazona (center) and Gianna Lianes (front right) lead the Stiletto Walk opening at SM City Marikina for The Devil Wears Prada 2

More than a hundred models and fashion enthusiasts sashayed along a long runway for the Stiletto Walk at SM City Marikina

Adding to the excitement was a special appearance from drag performer Sofia Trazona, while Miss Philippines Earth – Water 2020 Gianna Lianes hosted the Stiletto Walk, guiding the program with poise and energy. Their presence brought vibrance and inclusivity to the runway, making the celebration both stylish and meaningful.

Following the Stiletto Walk, participants and guests headed straight to SM Cinema Marikina to continue the experience with a special movie screening, seamlessly blending fashion and film in one unforgettable event.

Stiletto Walk participants get to enjoy The Devil Wears Prada 2 at SM Cinema Marikina

Catch The Devil Wears Prada 2, now on its second week, at SM Cinema Marikina, SM Cinema Masinag, and SM Cinema San Mateo. Step into a world of fashion, ambition, and iconic style—only at SM Supermalls.

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East Metro Goes All Out for the SM Active Hub Anniversary

Bubble Fun Run 2.0 at SM City Marikina gathered more than a thousand runners for a fun-filled Sunday run

SM Active Hub Anniversary celebrations went all out across the East Metro as SM malls transformed into vibrant spaces for sports, movement, and community play, reinforcing SM Active Hub’s commitment to keeping everyone active and engaged.

Hooked Pickleball club with their young pupils at SM City Marikina

From dribbles on the court to powerful smashes in play, athletes of all ages keep the energy moving at SM Center Antipolo Downtown

At SM City Marikina, the energy was maxed out from start to finish with the Pickleball Tour kick-off led by Mackonner Dy, followed by a fun and interactive pickleball clinic for kids in partnership with Hooked Pickleball Club, and a high-spirited Bubble Fun Run that brought families and runners together in a colorful burst of movement. Over at SM Center Antipolo Downtown, the action continued with a developmental basketball training program for kids, alongside open play sessions for pickleball and badminton that encouraged friendly competition and community participation.

MacKonner Dy at a Pickleball open play at SM City Marikina

Meanwhile, SM City Masinag and SM City San Mateo kept the momentum going with the East Chess Summer Open and Taekwondo Training Camps that showcased both mental focus and physical discipline. SM City San Mateo also added a high-energy Zumba session that turned fitness into a shared celebration of rhythm and movement.

From focused chess moves to energetic Zumba beats and powerful taekwondo kicks, every activity brings the community together in motion at SM City San Mateo

As April wraps up and summer activities continue in full swing, the SM Active Hub Anniversary also serves as a fitting celebration for the Let’s Play summer campaign, encouraging families, friends, and fitness enthusiasts to make the most of the season through movement, sports, and shared experiences. Happening in some of the East Metro’s most-loved malls, the event embodied the spirit of Here to Move, inspiring communities to stay active, discover new hobbies, and enjoy meaningful connections through sports and recreation.

Strategic chess plays and disciplined taekwondo moves - young participants showcase focus and determination at SM City Masinag’s open plays for the SM Active Hub Anniversary

More than a celebration, SM Active Hub continues to champion spaces where everyone can be Here to Move—whether through fitness, play, competition, or wellness. Join the movement and be part of future SM Active Hub activities across SM Malls in the East Metro. Follow your nearest SM mall’s official pages for schedules, upcoming sports clinics, and community events—and stay ready to move, play, and go all out the SM way.

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Gala To The Max Takes Over SM Malls in the East Metro

The Gala is Maxex out as PPop groups Cloud 7 and Yanna groove to the SM Supermalls' anthem at SM City Marikina (Screengrab from SM City Marikina)

The vibe is maxed out at SM Malls in the East as “Gala To The Max,” the newest anthem of SM Supermalls performed by rising P-Pop trio DNA in partnership with StarPop, comes to life through music, movement, and community. Across SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown, mallgoers are stepping into a more dynamic kind of hangout—one that goes beyond the usual and brings every moment all out at their most loved malls.

Rising PPop Girl Group, DNA, leads the boppy Gala To The Max anthem of SM Supermalls

Powering the energy are rising P-Pop acts and young artists including Cloud 7 members Kairo, Egypt, Fian, Lucas, Migz, PJ, and Yohan; Yanna members Samantha, Bri, Reylie, Cheska, and Keziah; Yuna members Sachi, Faith, Sara, and Mhai; and solo performers Amiel, Tavis, Marcky, and Duna. Together, they turn each mall stop into a stage for expression, connection, and shared moments that totally match today’s vibe.

PPop cuties Yanna also grooves their way to SM Center Antipolo Downtown for Gala To The Max anthem
(Screengrab from SM Center Antipolo Downtown)

Girl group Yuna tours at SM City Masinag as they Gala To The Max
(Screengrab from SM City Masinag)

More than just an anthem, “Gala To The Max” transforms everyday malling into something more meaningful—where barkadas, fans, and families come together, find their tribe, and create moments that feel personal, spontaneous, and real. It’s a celebration of individuality and community, all happening in a space that feels like home.

Young artists Duna, Amiel, Tavis and Marcky dancing to Gala To The Max anthem in SM City San Mateo
(Screengrab from SM City San Mateo)

Round up your crew, bring your vibe, and gala to the max at SM Supermalls in the East—then follow your favorite malls’ official social media pages and join the Gala To The Max dance challenge. Show off your moves and be part of the movement.

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Canadian Pro Mackonner Dy Headlines SM Active Hub Anniversary Pickleball Tour

Mackonner Dy at play in SM City Marikina Pickleball Courts

SM Active Hub marks its first anniversary with an exciting pickleball roadshow across select SM Supermalls, headlined by Canadian Pickleball National Champion Mackonner Dy. His recent visit to the Philippines kicked off at SM City Marikina, drawing strong enthusiasm and highlighting the sport’s growing popularity in the country.

Mackonner Dy, a 16-year-old standout from The Nest Pickleball Academy in Tsawwassen, BC, is known for his exceptional skill set, including impressive hand speed at the kitchen, advanced pickleball IQ, creative shot-making, and calm composure beyond his years. He is a National Canadian Champion in the Singles Open Division, was drafted into the Canadian National Pickleball League under the Vancouver Owls, competed in the Round of 16 at the PPA Texas Open and won recently gold at PPA Hanoi.

A welcome ceremony held for Mackonner Dy (center) was led by SM Supermalls AVP for Marketing Jay Aranas (left), Area Marketing OIC Ma-ann Hipol (3rd from right), Regional Marketing Head Khristine Lenon (2nd from right), SM City Marikina Mall Manager Francis Brian Cruz (5th from left) and representatives from Paloo PH and SM City Marikina team.

A delightful Q&A with Mackonner during the welcome ceremony at SM City Marikina

At SM City Marikina, Mackonner received a warm welcome from SM Supermalls representatives, the SM City Marikina team, Paloo PH, and a vibrant community of local pickleball players, reflecting the collaborative efforts driving the sport’s growth in the Philippines.

Mackonner celebrates a point with a quick paddle tap alongside his teammate at SM City Marikina.

During the event, Mackonner emphasized pickleball’s accessibility and social appeal, noting that it is easy to learn and highly engaging. He also shared his excitement over the increasing number of dedicated pickleball spaces, particularly in SM malls, which he believes will inspire more people, especially the youth, to go all out, stay active, and reach their full potential while supporting their mental and social well-being.

A light moment and quick chat with his fellow pickleball players during an exhibition game at SM City Marikina.

The roadshow is part of SM Active Hub’s commitment to creating dynamic and engaging experiences for its mallgoers, in line with its vision of being the most-loved mall that offers “all for you” experiences. The anniversary celebration goes all out and maxed out, bringing world-class talent and exciting sports opportunities closer to Filipino communities.

Catch Mackonner Dy at your nearest SM Supermall pickleball courts until April 12

The pickleball roadshow with Mackonner Dy runs until April 12, 2026, with stops at the following SM Supermalls:

• SM Center Muntinlupa (April 10)
• SM Southmall (April 10)
• SM North EDSA (April 11)
• SM City Bicutan (April 12)
• SM City Sta. Mesa (April 12)

Celebrate with SM Active Hub and experience the excitement of pickleball with Mackonner Dy.
#SMActiveHub #HereToMove #GalaToTheMax

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Project Neon lights up Earth Hour across SM Malls in the East Metro

Runners glow in neon, ready to hit the Earth Hour kilometers at Neon Run, SM City Marikina

SM Malls in the East Metro, in partnership with SM Cares, turned Earth Hour last March 28 into a vibrant celebration of movement and sustainability through Project Neon. The initiative united communities through high-energy activities that prove going green can be fun, engaging, and all for you. Across each most-loved mall, hundreds of participants showed up in glowing neon to max out their support for the planet.

In a burst of color and energy, SM City San Mateo’s Neon Pedal gathered bikers for a neon-lit unity ride around the municipality, while SM City Marikina’s Neon Run saw runners take on a 3KM fun run along the mall’s driveway. SM City Masinag’s Neon Move turned Earth Hour into a lively fitness gala with Zumba enthusiasts dancing in full neon flair, as SM Center Antipolo Downtown’s Neon Paddle brought together pickleball and badminton players for glowing, high-spirited matches.

Dinking in neon at a fun pickleball match for Neon Paddle at SM Center Antipolo Downtown for Earth Hour

Riding out with bike friends for the planet with Neon Pedal at SM City San Mateo

High-energy grooves at Neon Move in SM City Masinag for the Earth Hour

Through Project Neon, SM Malls and SM Cares once again brought communities together for a meaningful cause—proving that even in the dark, collective action can shine the brightest, inspiring everyone to take part in protecting the planet one movement, one shared experience at a time.

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Shop All-Out at SM City Marikina’s 3-Day Sale

Get ready for an all-out shopping weekend as SM City Marikina brings back its much-awaited 3-Day Sale happening on March 13, 14, and 15. It’s the perfect time to pursue your gala plans, discover exciting promos, and enjoy bigger savings from your favorite stores.

From fashion must-haves and beauty finds to gadgets, home essentials, and everyday favorites, shoppers can enjoy discounts of up to 70% off mall wide. Whether you’re shopping for yourself, looking for gifts, or simply spending a fun day at the mall, this is the moment to max out the deals and enjoy a rewarding shopping experience all for you.

Every ₱1,000 single or accumulated purchase earns you an e-raffle entry for a chance to win exciting prizes. Make the most of your visit by dropping by during the weekend, when shoppers can max out their chances with double e-raffle entries on Saturday and Sunday.

You can also earn more entries while dining or catching a movie. Get one (1) e-raffle entry for every ₱250 single-receipt purchase at the SM Foodcourt, and one (1) e-raffle entry for every purchase of four (4) cinema tickets at SM Cinema—making your mall gala even more rewarding.

Shopping gets even better with exclusive perks at SM Store:

• Up to 50% off on select items
• Exclusive early access with extra 10% off for SM Prestige Cardholders on March 12
• SMAC Weekend with extra 10% off for SMAC Cardholders from March 13 to 15

Round up your shopping crew and go all out this March at SM City Marikina’s 3-Day Sale. With irresistible deals, exciting promos, and rewarding experiences waiting around every corner, it’s a shopping event designed all for you.

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Say “I Love You” with Gifts That Speak from the Heart at SM Malls in the East Metro

Valentine’s Day is all about celebrating love in all its forms: romantic, playful, thoughtful, and sweet. This year, make your “I love you” extra meaningful with gifts that reflect your partner’s personality and the moments you share, all conveniently found at SM Supermalls in the East Metro. Whether you’re shopping for your significant other, your bestie, or even yourself, because self-love counts, these gift ideas turn simple gestures into heartfelt surprises.

Valentine’s Day gifts can speak volumes about the kind of love you share. For couples on the go, practical and thoughtful items that keep up with shared routines, like matching running shoes, remind partners that love is a journey best taken side by side. For those who lean into classic romance, timeless gestures such as fresh flowers and sweet treats create warm, comforting moments that linger in memory.

Matchy Adizeros for a running date or a long day of gala at the mall
📍Sports Central, SM City Marikina 📍Adidas, SM City Masinag

Give a bouquet of flowers and get a smile as sweet as your love in return.
📍SM Supermarket Marikina, Masinag, San Mateo and Antipolo Downtown

Sweet indulgences like Belgian chocolates or beautifully packaged confections are perfect for sharing or savoring one piece at a time, making every bite a celebration of love. For those who love a touch of luxury, lingering perfumes from SM Store adds bold, romantic flair, leaving a lasting impression long after Valentine’s Day. Modern romantics and those embracing their self-love era can enjoy stylish everyday items like a handy flask for spontaneous outdoor dates, while playful slip-on comfort shoes with quirky accents bring personality and fun, proving that love doesn’t always have to be serious to be special.

Say it with a box of chocolates—the sweetest way to express your love, literally.
📍SM Supermarket Masinag

Smell romantic and luxurious at the same time on a date night with YSL Black Opium Eau De Parfum
📍SM Store Marikina

Build your sweetie's Sunnies Flask to match their personal flair.
📍Sunnies Flask, SM City Marikina

This Valentine’s Day, let your gifts say what words sometimes can’t. Shop, surprise, and celebrate Valentine’s Day at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown. Make it a date, make it memorable—only at SM, your most-loved Valentine’s shopping destination in the East Metro.

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