Shopee backs DTI-led ASEAN Online Sale Day, spotlights Filipino brands across the region

In partnership with the Department of Trade and Industry (DTI), Shopee Philippines joins the 2026 ASEAN Online Sale Day (AOSD) from August 8 to 10, featuring over 50 local brands. Carrying the theme “A Click to Prosperity”, the annual ASEAN initiative brings together countries of Southeast Asia and leading e-commerce platforms to create more opportunities for micro, small, and medium enterprises (MSMEs) and reinforce digital commerce as a key driver of economic integration in the region.

Shopee is launching a dedicated AOSD collection featuring a diverse range of categories to showcase the quality and diversity of Filipino products, including consumer electronics such as Hanabishi, lifestyle and home brands like Bash Manila, consumer goods from Del Monte, Unilove, and Issy, and fashion favorites like Bench.

For a limited period only, shoppers can enjoy exclusive AOSD vouchers on top of other discounts to encourage discovery and purchases from local businesses, transforming the campaign into meaningful support for homegrown enterprises.

"Now in our 4th year of participation, the ASEAN Online Sale Day shows how regional cooperation can create meaningful opportunities at the local level," said Vincent Lee, Head of Shopee Philippines. “We hope to help local businesses reach more customers by giving their brands greater visibility and making it easier for shoppers to discover and support them."

This engagement forms part of Shopee’s support for the Philippines’ ASEAN chairmanship this year. The e-commerce platform also supported the DTI’s ASEAN Connectivity Event, where Shopee talked about the Shopee International Platform (SIP) amid government and industry stakeholders’ discussions about regional digital cooperation and cross-border commerce. The company is also set to participate in another ASEAN-related engagement in September as discussions on strengthening the region's digital economy continue.

The ASEAN Online Sale Day brings together leading e-commerce platforms across Southeast Asia to promote cross-border commerce through online promotions, capacity-building activities, and stronger collaboration among businesses and stakeholders. By participating, Shopee reinforces its support for initiatives that expand market access for local sellers while contributing to ASEAN's vision of a more connected, inclusive, and digitally empowered economy.

"Our participation goes beyond supporting a regional campaign," Lee added. "Supporting initiatives like AOSD reflects our long-term commitment to creating more tangible opportunities for local MSMEs to grow, gain visibility, and connect with more customers."

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Forever 21 reinvents basic style

Virtual meetings and classes put us to cam off. Time to show your confidence with versatile "every-wear" essentials to bring more fun and fashion with Forever21's Reinvented Basics.

If you’re looking for an entirely new wardrobe or just a bit of an update, it’s the perfect opportunity to either cement your personal style with some new staples, or the chance to reinvent with a new wardrobe.

There are basic tees, neutral-toned crop tops, tiered midi skirt sets, knit sets, relaxed fit shorts, and sweatshorts for women; meanwhile, collar shirts and drawstring shorts are available for men. The good news is that Forever 21 offers these great fashion basics for as low as Php 495!

 

 

Show up in your virtual classes, zoom meetings, and socials looking all polished and comfortable with Forever 21’s Reinvented Basics collection. All these and more are available in Forever 21 stores located at SM Megamall, SM Makati, SM City Cebu, SM City North EDSA, SM Mall of Asia, SM Aura Premier, SM Lanang Premier, SM City Clark, and Robinson’s Magnolia. Precautionary measures are in place to ensure a safe shopping experience for all.

You can also shop these items at the comforts of your homes; check out Forever 21 at Lazada, Shopee, and ShopSM. Forever 21’s order to deliver service is also now available;

inquire via Viber/SMS at 09178114777.

Get connected with Forever 21 through facebook.com/Forever21PH and Instagram @f21philippines for more updates.

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Shop everyday essentials at Miniso online

Miniso brings in fun with its cute and colorfully-designed everyday essentials for those spending more time at home. Better still, shopping is made more convenient and easy with these now available at Shopee and via Miniso’s special delivery and pick up service.

There are All-Around Fits Face Masks for the day, as hydrogel and Marvel designed eye masks for a more relaxing good night’s sleep. Complete your hygiene kit with Marvel compressed towels. They also have We Bare Bears and Adventure Time wet wipes for a fast and germ-free clean-up.

Keep healthy and happy with adorable stuffed toys in animal and fruit shapes to have and to hold; as well as yoga mats where you can do your stretches and exercises.

All these and more are available at Shopee.ph and via Miniso’s special delivery and pick up service. For those who opt for home delivery service or pick up, you can fill out Miniso’s online delivery form and check out further instructions and updates at Miniso’s Facebook Page @Minisophilippines.

Steps:
1. Order from bit.ly/MinisoSFMOrderForm
2. Wait for confirmation
3. Once confirmed, pay thru BDO and other online payment options
4. Send a copy of deposit slip
5. Miniso will book courier and details will be provided.

Let Miniso do the shopping for you. For more updates, you can also follow @miniso_ph at Twitter and Instagram.

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